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Explore every episode of the podcast Bump to Business Owner

Dive into the complete episode list for Bump to Business Owner. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
E111: Redundancy Miniseries Part 3: How to rebuild your confidence - Solo episode with Caroline02 Jul 202600:20:18

Caroline Marshall shares her personal journey through redundancy, motherhood, and building confidence. She offers practical insights on overcoming challenges, external validation, and the importance of time and perspective in healing.

This podcast is the third in a three part series all about redundancy.

You can hear Part 1, here https://pod.fo/e/433a31

And Part 2, here https://pod.fo/e/4392e1 

Key topics:

  • Redundancy and its impact on confidence

  • The role of motherhood in personal growth

  • External validation and awards as confidence boosters

  • The importance of time in healing and perspective

  • Practical tips for overcoming setbacks

 

Chapters:

00:30 Introduction

00:43 Regaining confidence post-redundancy

05:13 The role of time in healing

07:22 External validation and its impact

11:36 Empowerment through saying no

13:23 Therapy and coaching

15:33 Perspective and self-development

17:54 Validating feelings and moving forward

 

Resources:

The Women's Chapter

Amanda Johnson, VA Training Academy

The Mother of All Jobs, Christine Armstrong

Work Like a Woman, Mary Portas

 

Links:

Website: https://www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/

 

Music by AudioCoffee: https://www.audiocoffee.net/

 

E110: Redundancy Miniseries Part 2: How to advocate for yourself - Solo episode with Caroline25 Jun 202600:25:12

Caroline Marshall shares her personal experience navigating unfair redundancy, highlighting the importance of support networks, strategic responses, and self-care during career crises.

This podcast is the second in a three part series all about redundancy, you can hear Part 1, here: https://pod.fo/e/433a31 

Key topics:

  • Handling unfair redundancy
  • Building a support network
  • Negotiation strategies in redundancy
  • Self-care and mental health during career crises
  • Practical tips for your redundancy process

Chapters:

00:30 Introduction

01:03 The emotional impact of redundancy

02:25 Navigating the initial shock

04:08 Seeking support and guidance

06:56 Finding clarity and direction

08:11 The importance of self-care

10:38 Building a support network

11:14 Preparing for negotiation

14:16 The negotiation process

17:36 Moving forward after redundancy

19:30 Caroline's tips for navigating redundancy

Resources:

The Source, Dr Tara Swart

Pregnant Then Screwed

Insight Timer

Headspace

The Dose Effect, T.J. Power

Links:

Website: https://www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/

 

Music by AudioCoffee: https://www.audiocoffee.net/

 

E109: Redundancy Miniseries Part 1: WTF just happened?! - Solo episode with Caroline18 Jun 202600:23:41

Caroline Marshall shares her personal redundancy story, highlighting the importance of fair treatment and systemic issues in startups. This episode offers insights into navigating redundancy with dignity, supporting women and mothers, and understanding systemic flaws.

This podcast is the first in a three part series all about redundancy: stay tuned for advice on how to manage the process, and how to recover from it.

Chapters:

00:00 Intro

00:30 Redundancy and Caroline's personal journey

03:36 The impact of redundancy on women and mothers

08:41 Navigating workplace challenges during pregnancy

14:19 Caroline's redundancy experience

19:31 Fairness and kindness in business

Resources:

Mambition podcast episode

Rachel Childs episode

Links:

Website: https://www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/

 

Music by AudioCoffee: https://www.audiocoffee.net/

 

E108: Ambition, imposter syndrome and advancing women in business with the MDs of AllBright everywoman11 Jun 202600:46:42

In this episode, Caroline Marshall interviews Sophie Catto and Nicole Goodwin, leaders of AllBright everywoman, about supporting women in their careers, motherhood, and leadership. They discuss the impact of motherhood on career confidence, the importance of community and corporate support, and initiatives like Motherhood Works to empower women at key life stages.

Resources:

The All Bright
Yellow Nest

Topics:

  • Why purpose is so important for women in their careers

  • How motherhood impacts ambition and definitions of success

  • Merging two businesses with different MOs but the same purpose

  • Why you should never miss a sports day - and make sure it's in your calendar

  • How businesses can support women and mums practically

  • Their manifesto and the upcoming Motherhood Works event

Chapters:

00:30 Introduction to Albright Everywoman

01:45 The Impact of Motherhood on Careers

08:47 Career Journeys and Personal Growth

15:39 Understanding Women's Challenges in the Workplace

21:47 Creating Supportive Work Environments for Women

23:54 Navigating Workplace Flexibility and Challenges

26:00 The Role of Male Allies in Supporting Women

30:07 Balancing Work and Family Life

30:29 Understanding the Motherhood Penalty

35:46 Empowering Female Entrepreneurs

37:25 The Importance of Community and Networking

44:46 Finding Personal Joy Amidst Motherhood Responsibilities

Links:

Website: https://www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/

About Nicole Goodwin

Having started her career as an investigative journalist, Nicole Goodwin is a business leader with over 20 years' experience creating and scaling international, content-driven events and membership programmes. As Joint Managing Director of AllBright everywoman, she leads a passionate team dedicated to supporting, connecting and advancing women in business - through world-class learning, corporate partnerships, awards and curated experiences that build powerful networks. 

Prior to her eight years at everywoman, Nicole held senior leadership roles as MD and GM at leading global businesses and publishing houses, including C5 and IQPC.

Nicole Goodwin's Links:

LinkedIn: https://www.linkedin.com/in/nicole-goodwin-6a88982/

About Sophie Catto

Sophie Catto is Joint Managing Director of AllBright everywoman, the leading global learning, leadership and community platform dedicated to advancing women in business.

With over 18 years' experience across media, publishing and purpose-driven organisations, Sophie specialises in building communities, creating strategic partnerships and driving sustainable growth. She leads AllBright everywoman's global community, events, experiences and partnerships, with a focus on deepening engagement, expanding impact and creating opportunities that help women thrive at every stage of their careers.

Throughout her career, Sophie has worked at the intersection of commercial strategy, storytelling and community-building, helping organisations connect more meaningfully with their audiences. Prior to joining AllBright everywoman, she held senior commercial leadership roles at Condé Nast, including Associate Publisher of House & Garden and The World of Interiors, and Commercial Creative Director of Tatler.

Passionate about the power of connection and collective progress, Sophie is committed to creating platforms, experiences and communities that support women to grow in confidence, leadership and ambition.

Sophie Catto's Links:

LinkedIn: https://www.linkedin.com/in/sophie-catto-1a317824/

Allbright Everywoman's Links:

Website: https://allbrighteverywoman.com/

Instagram: https://www.instagram.com/allbrighteverywoman/

LinkedIn: https://www.linkedin.com/company/allbrighteverywoman/

Motherhood Works: https://theallbright.co/motherhood-works/

Music by AudioCoffee: https://www.audiocoffee.net/

E107: Maternal gatekeeping and creating gender equity at home with Rachel Childs21 May 202600:57:06

In our final episode in our collaborative mini series with Lucy Legal, Caroline chats to Rachel Childs. Rachel is a relationship coach and founder of Parents That Work, and shares insights on maintaining connection, equality, and emotional support in relationships after parenthood. This episode explores the impact of COVID, gender norms, and practical strategies for healthier partnerships.

This episode is brought to you in collaboration with Lucy Legal and her Get Legit Hub. Don't trust ChatGPT for legal advice! Go to www.lucylegal.co.uk/the-hub for real legal guidance, templates and support.

To hear the rest of collaboration with Lucy Legal listen to

Episode 102 - Mum guilt, leveraging audiences and making £23k in 48hours with Lucy Legal

Episode 103 - My experience of motherhood, business and what I would have done differently, Lucy Legal interviews Caroline

Episode 104 - Preparing your business (and life!) for Maternity Leave with Lucy Legal

Episode 105 - Twins, fintech and NICU recovery with Sophia Jarvis

Episode 106 - How to use AI for female founders and mums with Lucy Legal

To hear Caroline's original conversation with Lucy, please listen to Episode 17 - "Every single person thought I was crazy" 

Resources:

Beyond Baby Talk book

Topics: 

  • Impact of COVID on family life

  • Gender norms and maternal gatekeeping

  • Shared parenting and mental load

  • Conversations about finances and careers

  • Supporting emotional well-being in relationships

Chapters: 

  • 01:00 Navigating the Landscape of Parenting Support
  • 05:10 Career Transitions and the Impact of Parenthood
  • 07:39 The Role of Gender Equity in Parenting
  • 09:46 The Challenges of Managing Multiple Children
  • 14:54 Understanding Relationship Dynamics in Parenthood
  • 17:29 The Impact of COVID-19 on Parenting
  • 20:14 The Future of Work and Parenting Dynamics
  • 24:22 The Pressure to Parent Equally
  • 28:04 The Reality of Parenting Dynamics
  • 32:09 Transforming Antenatal Conversations
  • 35:04 Navigating Financial Decisions in Parenthood
  • 39:02 Emotional Support and Communication in Relationships
  • 41:58 Maternal Gatekeeping and Its Impact
  • 47:27 The Path to Parental Equity
  • 51:42 Building a Supportive Community for Parents

Links:

Website: https://www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/

About Rachel Childs

Rachel Childs is a relationship coach, author, podcast host and founder of Parents That Work, helping couples navigate the transition into parenthood without losing their connection, ambition, or sense of teamwork.

After a career in corporate talent development, Rachel moved into coaching and relationship work, combining professional expertise with her own lived experience of unequal parenting and the realities many couples face after having children. She is certified in Hogan Assessments, a Bringing Baby Home Educator, and a Transformational Coach.

Through Parents That Work, Rachel supports couples in building stronger parenting partnerships rooted in equality, communication, and emotional connection. Helping families move away from resentment, burnout, and the "default parent" dynamic so many experience in the early years.

Rachel is also the creator of The Team Blueprint, author of Beyond Baby Talk, and host of the podcast Equalish, where she explores modern relationships, invisible labour, shared parenting, careers, and why equality in family life can feel far harder in practice than in theory.

Rachel Childs' Links:

Website: www.parentsthatwork.co.uk

Podcast: https://podfollow.com/1840151862

LinkedIn: https://www.linkedin.com/in/rachelchilds-couplescoach/

Instagram: https://www.instagram.com/parents_that_work/



Music by AudioCoffee: https://www.audiocoffee.net/

E106: How to use AI for female founders and mums with Lucy Legal14 May 202600:44:48

Caroline and Lucy Legal explore the multifaceted use of AI in business and daily life, addressing misconceptions, legal considerations, and practical applications. They discuss how women are navigating AI's challenges and opportunities, emphasising responsible use and strategic integration.

This episode is brought to you in collaboration with Lucy Legal and her Get Legit Hub. Don't trust ChatGPT for legal advice! Go to www.lucylegal.co.uk/the-hub for real legal guidance, templates and support.

To hear the rest of collaboration with Lucy Legal listen to

Episode 102 - Mum guilt, leveraging audiences and making £23k in 48hours with Lucy Legal

Episode 103 - My experience of motherhood, business and what I would have done differently, Lucy Legal interviews Caroline

Episode 104 - Preparing your business (and life!) for Maternity Leave with Lucy Legal

Episode 105 - Twins, fintech and NICU recovery with Sophia Jarvis

To hear Caroline's original conversation with Lucy, please listen to 

Episode 17 - "Every single person thought I was crazy"

Resources:

  • Episode 33 - "Where are the women in this space?" with Lauren Ingram of Women of Web3

  • Fiona Young, Carve AI

Topics:

  • AI's role in business and life

  • Legal considerations: privacy and IP

  • Women navigating AI challenges and opportunities

Chapters:

  • 01:00 Exploring AI's Impact on Business and Creativity
  • 02:25 Gender Perspectives on AI Usage
  • 04:35 AI as a Complementary Tool in Business
  • 08:00 The Role of AI in Legal and Business Strategy
  • 12:04 Navigating AI's Limitations and Misconceptions
  • 16:58 FOMO and the Reality of AI in Business
  • 23:58 Efficient AI Integration in Business Workflows
  • 27:32 Balancing Automation with Human Touch
  • 30:14 Legal Considerations in AI Usage
  • 34:42 Privacy, Data Protection, and AI
  • 38:59 Intellectual Property and AI Co-Creation

Links:

Website: https://www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/

About Lucy Legal

Lucy Wheeler, founder of Lucy Legal, is on a mission to make legal support more accessible for small business owners while also building a life that genuinely works for her as a mother.

This episode is also the fifth in a special six episode partnership with Lucy Legal and a really exciting one as Lucy is a returning guest. The first time we spoke, she was in the thick of new motherhood and in the early stages of building her business. Now still very much in the reality of raising a young family. I'm so excited to welcome her back to explore how that journey has evolved and dive into areas we didn't get to cover in the first time around. 

Lucy followed what she describes as a predestined path into law, working within the traditional firm model and on track for a very conventional version of success. But everything shifted when she began planning to become a mother and realized that the legal world she worked so hard to build a career in simply didn't align with the life she wanted at home. So she made a bold decision to step away from that path and build something entirely different. A business that was flexible, scalable and designed intentionally around her family, not in competition with it. 

Lucy Legal's Links:

Website: https://www.lucylegal.co.uk/

LinkedIn: https://www.linkedin.com/in/lucy-wheeler-lawyer/

Instagram: https://www.instagram.com/lucy_legal/



Music by AudioCoffee: https://www.audiocoffee.net/

E105: Twins, fintech and NICU recovery with Sophia Jarvis07 May 202600:47:05

Sophia Jarvis, CEO of Mia Wealth, shares her journey through high-risk pregnancy, neonatal intensive care, and building a fintech startup while navigating motherhood. Discover insights on balancing ambition, personal resilience, and innovative approaches to children's financial futures.

This episode is brought to you in collaboration with Lucy Legal and her Get Legit Hub. Don't trust ChatGPT for legal advice! Go to www.lucylegal.co.uk/the-hub for real legal guidance, templates and support.

To hear the rest of collaboration with Lucy Legal listen to

Episode 102 - Mum guilt, leveraging audiences and making £23k in 48hours with Lucy Legal

Episode 103 - My experience of motherhood, business and what I would have done differently, Lucy Legal interviews Caroline

Episode 104 - Preparing your business (and life!) for Maternity Leave with Lucy Legal

To hear Caroline's original conversation with Lucy, please listen to 

Episode 17 - "Every single person thought I was crazy"

Topics:

  • Sophia's career in wealth management and transition to fintech

  • Her high-risk pregnancy and NICU experience with twins

  • The founding and mission of Mia Wealth

  • Challenges of fundraising while pregnant and with twins

  • Maternal mental health and support systems

Resources: 

Sophia's Angel Doctor Meena: www.maternitywellnessclinic.com

Nugget Savings: www.nuggetsavings.com

Chapters:

  • 01:00 Introduction to Sophia Jarvis and Mia Wealth
  • 03:37 The Journey of Motherhood and Entrepreneurship
  • 06:12 Transitioning from Wealth Management to Fintech
  • 08:57 The Birth of Mia Wealth: A Solution for Children's Financial Futures
  • 11:10 Navigating Pregnancy and Business Challenges
  • 13:56 Experiences with NICU and Maternal Mental Health
  • 26:45 Navigating Maternal Mental Health Challenges
  • 29:31 The Importance of Support Systems
  • 32:10 Balancing Motherhood and Business
  • 39:44 Surprises in Building a FinTech Company
  • 44:35 Defining Success and Future Aspirations

Links:

Website: https://www.bumptobusinessowner.com
Instagram: https://www.instagram.com/bumptobusinessowner/
LinkedIn: https://www.linkedin.com/in/carolinepooley/

About Sophia Jarvis

Sophia Jarvis is the co-founder and CEO of Mia Wealth, a family investment app on a mission to change the way we give gifts to children, turning presents into long-term financial futures. With over a decade in wealth management across London and Dubai, and a CFA under her belt, Sophia left behind a successful and secure career to build a business designed to help families create lasting legacies for the next generation. But Mia Wealth isn't just a fintech story, it's a deeply personal journey. Sophia launched and raised her pre-seed round whilst pregnant and then navigated the first year of building a startup alongside becoming a mum to twin girls. 

Sophia Jarvis's Links:

Website: https://miawealth.co.uk/
LinkedIn: https://www.linkedin.com/in/sophia-jarvis-cfa-361772b/
Instagram (Mia Wealth): https://www.instagram.com/miawealthapp/
Instagram (Sophia): https://www.instagram.com/sophiajarvis__/

 

Music by AudioCoffee: https://www.audiocoffee.net/

E104: Preparing your business (and life!) for Maternity Leave with Lucy Legal30 Apr 202600:57:22

In this conversation, Caroline Marshall and Lucy Legal discuss the often unspoken realities of maternity leave for business owners. They explore the differences between expectations and reality, the challenges of maintaining identity while navigating motherhood, and the importance of flexibility in work-life balance. The discussion also touches on shared parental leave experiences, the impact of different children on parenting, and the struggles of returning to work after having a baby. Ultimately, they emphasise the need for open conversations about the complexities of motherhood and the choices women make. 

Please note, Lucy and Caroline are both UK based, the advice you'll hear is based on their experience so may not be as relevant for overseas listeners.

This episode is brought to you in collaboration with Lucy Legal and her Get Legit Hub. Don't trust ChatGPT for legal advice! Go to www.lucylegal.co.uk/the-hub for real legal guidance, templates and support.

To hear the rest of collaboration with Lucy Legal listen to Episode 102 - Mum guilt, leveraging audiences and making £23k in 48hours with Lucy Legal

Episode 103 - My experience of motherhood, business and what I would have done differently, Lucy Legal interviews Caroline

To hear Caroline's original conversation with Lucy, please listen to Episode 17 - "Every single person thought I was crazy"

Topics:

  • Expectations vs. reality of maternity leave

  • Emotional challenges and identity loss

  • Practical planning and flexibility tips

Chapters:

  • 00:00 Introduction
  • 01:00 The Reality of Maternity Leave
  • 07:29 Flexibility in Business Ownership
  • 15:16 Shared Parental Leave Experiences
  • 21:09 Returning to Work After a Baby
  • 28:46 Navigating Loneliness in Motherhood
  • 35:00 Identity Crisis: The Transition into Motherhood
  • 44:03 Establishing Boundaries as a Business Owner and Mother
  • 54:53 Embracing Change and Letting Go

Links:

Website: https://www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/

About Lucy Legal

Lucy Wheeler, founder of Lucy Legal, is on a mission to make legal support more accessible for small business owners while also building a life that genuinely works for her as a mother.

This episode is also the third in a special six episode partnership with Lucy Legal and a really exciting one as Lucy is a returning guest. The first time we spoke, she was in the thick of new motherhood and in the early stages of building her business. Now still very much in the reality of raising a young family. I'm so excited to welcome her back to explore how that journey has evolved and dive into areas we didn't get to cover in the first time around. 

Lucy followed what she describes as a predestined path into law, working within the traditional firm model and on track for a very conventional version of success. But everything shifted when she began planning to become a mother and realized that the legal world she worked so hard to build a career in simply didn't align with the life she wanted at home. So she made a bold decision to step away from that path and build something entirely different. A business that was flexible, scalable and designed intentionally around her family, not in competition with it. 

Lucy Legal's Links:

Website: https://www.lucylegal.co.uk/

LinkedIn: https://www.linkedin.com/in/lucy-wheeler-lawyer/

Instagram: https://www.instagram.com/lucy_legal/


Music by AudioCoffee: https://www.audiocoffee.net/

E103: My experience of motherhood, business and what I would have done differently, Lucy Legal interviews Caroline23 Apr 202601:02:26

Trigger Warning: Discussion of Sudden Infant Collapse and PTSD

In this special episode Lucy interviews Caroline as she reflects on her journey through motherhood, entrepreneurship, and overcoming challenges, sharing insights on balancing business and family, mental health, and the importance of community support.

This episode is brought to you in collaboration with Lucy Legal and her Get Legit Hub. Don't trust ChatGPT for legal advice! Go to www.lucylegal.co.uk/the-hub for real legal guidance, templates and support.

To hear the rest of collaboration with Lucy Legal listen to

To hear the rest of collaboration with Lucy Legal listen to
Episode 102 - Mum guilt, leveraging audiences and making £23k in 48hours with Lucy Legal

To hear Caroline's original conversation with Lucy, please listen to
Episode 17 - "Every single person thought I was crazy"

Topics:

  • Motherhood and career balance
  • Building and scaling a virtual assistant agency
  • The emotional journey of motherhood during a pandemic
  • The importance of mental health and therapy
  • Strategies for business continuity during maternity leave

Chapters:

  • 01:00 Reflections on Motherhood and Career Choices
  • 02:58 The Birth of a Podcast: Caroline's Journey
  • 05:37 The Impact of COVID-19 on Career Paths
  • 07:49 Building Upsource: From Idea to Agency
  • 10:38 Balancing Business and Motherhood
  • 13:32 The Evolution of Virtual Assistants
  • 15:24 Creating a Supportive Work Environment
  • 22:56 Manifestation vs. Hard Work in Client Acquisition
  • 25:16 Navigating Maternity Leave and Client Management
  • 31:04 Identity Shifts: Balancing Motherhood and Business
  • 36:43 The Pressure of Societal Expectations on Mothers
  • 42:37 Navigating Parenting Pressures
  • 45:00 Trauma and Resilience in Parenthood
  • 49:00 Managing Expectations in Parenting
  • 52:46 The Challenges of Parenting Under Twos
  • 54:40 Planning for Breaks in Business
  • 56:32 Reflections on Motherhood
  • 59:25 Future Aspirations for the Podcast

Links:

Website: https://www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/

 

About Lucy Legal

Lucy Wheeler, founder of Lucy Legal, is on a mission to make legal support more accessible for small business owners while also building a life that genuinely works for her as a mother.

This episode is the second in a special six episode partnership with Lucy Legal and a really exciting one as Lucy is a returning guest. The first time we spoke, she was in the thick of new motherhood and in the early stages of building her business. Now still very much in the reality of raising a young family. I'm so excited to welcome her back to explore how that journey has evolved and dive into areas we didn't get to cover in the first time around. 

Lucy followed what she describes as a predestined path into law, working within the traditional firm model and on track for a very conventional version of success. But everything shifted when she began planning to become a mother and realised that the legal world she worked so hard to build a career in simply didn't align with the life she wanted at home. So she made a bold decision to step away from that path and build something entirely different. A business that was flexible, scalable and designed intentionally around her family, not in competition with it. 

Lucy Legal's Links:

Website: https://www.lucylegal.co.uk/

LinkedIn: https://www.linkedin.com/in/lucy-wheeler-lawyer/

Instagram: https://www.instagram.com/lucy_legal/



Music by AudioCoffee: https://www.audiocoffee.net/

E102: Mum guilt, leveraging audiences and making £23k in 48 hours with Lucy Legal16 Apr 202601:04:05

In this episode, Caroline Marshall and Lucy Legal discuss the transformative journey of designing a career around family rather than conforming to traditional work structures. Lucy shares her experiences transitioning from a conventional legal career to creating a flexible business that aligns with her values as a mother. They explore themes of success, personal challenges, societal expectations, and the courage it takes to pursue a different path in life and work. 

This episode is brought to you in collaboration with Lucy Legal and her Get Legit Hub. Don't trust ChatGPT for legal advice! Go to www.lucylegal.co.uk/the-hub for real legal guidance, templates and support.

For Caroline's original conversation with Lucy, please go back and listen to Episode 17.

Topics:

  • The journey from traditional law career to family-centered business
  • Redefining success and work-life balance
  • Setting boundaries and managing expectations
  • The role of support systems and childcare in entrepreneurship
  • Overcoming societal norms and gender stereotypes

Chapters:

  • 00:00 Introduction
  • 06:14 The Shift from Corporate to Entrepreneurial Life
  • 08:23 Navigating Personal Challenges and Career Decisions
  • 10:55 Building a Business with Family in Mind
  • 13:31 The Courage to Take the Leap
  • 16:11 Overcoming Societal Expectations
  • 20:09 Reflections on the Journey
  • 22:05 Leveraging Audiences for Success
  • 23:32 The Right Place at the Right Time
  • 25:28 Navigating Business and Motherhood
  • 34:01 The Freedom and Challenges of Entrepreneurship
  • 38:01 Understanding Mum Guilt and Childcare Decisions
  • 42:30 Redefining Success
  • 47:16 The Juggling Act of Parenthood and Work
  • 53:04 Finding Balance in Chaos
  • 57:28 Creating Boundaries for a Fulfilling Life
  • 60:27 Rediscovering Joy

Links:

Website: https://www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/

About Lucy Legal

Lucy Wheeler, founder of Lucy Legal, is on a mission to make legal support more accessible for small business owners while also building a life that genuinely works for her as a mother.

This episode is also the first in a special six episode partnership with Lucy Legal and a really exciting one as Lucy is a returning guest. The first time we spoke, she was in the thick of new motherhood and in the early stages of building her business. Now still very much in the reality of raising a young family. I'm so excited to welcome her back to explore how that journey has evolved and dive into areas we didn't get to cover in the first time around. 

Lucy followed what she describes as a predestined path into law, working within the traditional firm model and on track for a very conventional version of success. But everything shifted when she began planning to become a mother and realised that the legal world she worked so hard to build a career in simply didn't align with the life she wanted at home. So she made a bold decision to step away from that path and build something entirely different. A business that was flexible, scalable and designed intentionally around her family, not in competition with it. 

Lucy Legal's Links:

Website: https://www.lucylegal.co.uk/

LinkedIn: https://www.linkedin.com/in/lucy-wheeler-lawyer/

Instagram: https://www.instagram.com/lucy_legal/



Music by AudioCoffee: https://www.audiocoffee.net/

E101: Going viral and leveraging it into a business with Amy Grilli, founder of Five Hour Club26 Mar 202600:44:43

Amy Grilli shares her inspiring journey from teacher to co-founder of Five Hour Club, a platform revolutionising flexible work for parents. Discover how her viral LinkedIn post sparked a movement, the importance of flexible careers for mums, and practical tips for balancing work and family.

Topics:

  • The origin of Five Hour Club and its mission
  • Amy's personal career journey and challenges as a mum
  • The impact of her viral LinkedIn post and movement creation
  • The importance of flexible, part-time, and remote work options
  • Strategies for managing identity, ambition, and family responsibilities

Chapters:

00:00 Intro

01:46 The Challenge of Finding Flexible Work for Parents

04:29 Identity Crisis: Balancing Motherhood and Career

07:36 The Viral LinkedIn Pos

10:12 Creating the Five Hour Club

12:59 Building a Job Board for Flexible Careers

15:54 Working with Employers: Educating on Flexibility

18:35 Success Stories and Future Plans

24:32 The Role of Team Leadership in Success

25:41 Balancing Work and Parenting

28:53 Finding Identity and Joy in Motherhood

30:13 Navigating the Default Parent Dynamic

33:42 Intentional Parenting and Career Choices

40:16 Creating Opportunities for Parents in the Workforce

Links:

Website: https://www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/

About Amy Grilli

Amy Grilli is the co-founder of Five Hour Club, a fast growing platform and movement rethinking how work works for parents.

Before that, Amy was a teacher, a literacy specialist, and then like so many women, she stepped back from her career to raise children, becoming what so many of us women and mums relate to as the default parent. After years out of traditional work, Amy found herself standing at the school gates, feeling like she no longer belonged in her professional identity. She even considered removing herself from LinkedIn entirely due to the shame of her career gap. Instead, she wrote a post.

That post went viral, reaching millions, sparking tens of thousands of conversations and revealing something powerful. This wasn't just Amy's experience. It was a global problem. From that moment, Amy and her co-founder Emma Harvey turned insights into actions, surveying thousands of parents launching a job board within two months and building Five Hour Club, a platform championing five hour careers designed to fit around school hours without compromising ambition.

In just one year, they've shaped over 140 roles partnering with forward thinking employers and starting to challenge the very structure of the nine to five. 

Amy Grilli's Links:

Website: https://fivehourclub.com/

LinkedIn (Five Hour Club): https://www.linkedin.com/company/five-hour-club/

LinkedIn (Amy): https://www.linkedin.com/in/amygrilli/

Instagram: https://www.instagram.com/fivehourclub/




Music by AudioCoffee: https://www.audiocoffee.net/

E100: How the F to keep going when it feels like the world is against you - Solo episode with Caroline19 Mar 202600:25:31

Caroline reflects on the challenges of maintaining momentum in business, especially during tough times, and shares practical tips on resilience, human connection, and self-care. She emphasises the importance of showing up, normalizing rest, and pivoting when needed, all while celebrating her podcast milestone.

Topics:

  • Consistency is key - keep showing up even when it feels hard

  • Normalise taking rest and personal days to recharge

  • Build human connection to support mental health and business growth

  • Pivot and change your mind without guilt, explore new paths

 

Chapters:

00:30 Celebrating 100 Episodes

02:27 Navigating Challenges in Entrepreneurship

05:14 The Importance of Human Connection

08:08 Finding Balance and Taking Breaks

10:41 Embracing Change and Flexibility

13:03 The Reality of Service-Based Businesses

16:07 Normalizing Personal Days

18:01 The Journey of Female Entrepreneurship

Resources:

Female Founders Rise Report: https://therisereport.co.uk/ 

Positive Entrepreneurship Report: https://positiveentrepreneurship.co/report/ 

Links:

Website: https://www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/

 


Music by AudioCoffee: https://www.audiocoffee.net/

E99: Dragons' Den, unhinged outreach and creating the workplace of dreams with the founders of Cubbi12 Mar 202600:36:58

In this episode, Caroline Marshall interviews Olivia and Tanyka Davson, sisters and co-founders of Cubbi, the UK's first parental leave discount platform. They share their journey from no-code MVP to national platform, navigating entrepreneurship during early motherhood, pitching on Dragon's Den, and building a mission-led business that supports new parents financially and emotionally.

Topics:

Building a no-code MVP during early motherhood

Securing brand partnerships and investment

Navigating pregnancy and entrepreneurship

The impact of AI tools on startup development

Chapters:

00:30 Introduction to Cubbi and Its Founders

01:58 The Journey to Entrepreneurship

04:36 Financial Challenges of Parenthood

07:15 Building a Business with No-Code Tools

12:51 The Experience of Pitching on Dragon's Den

15:35 Navigating Investment Challenges

19:44 Preparing for Dragon's Den

22:37 Navigating Maternity Leave as Entrepreneurs

27:28 Balancing Parenthood and Business

29:20 The Importance of Community Support for New Parents

33:21 Rediscovering Joy Amidst the Chaos

35:30 Connecting with Cubbi

Links:

Website: https://www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/

About Cubbi, Olivia and Tanyka Davson

Today we're welcoming Olivia and Tanyka Davison. They are sisters and co-founders of Cubbi, the UK's first parental leave discount platform designed specifically for new and expecting parents. Cubbi works like a student discount or blue light card, but for the perinatal window, offering verified new parents discounts across baby, maternity, food, fashion, wellness, and everyday spending. From Boots and Nike to Tommy Tippie and free coffees at Boston Tea Party.

Cubbi now connects parents with over 200 brands at a time when income drops and costs rise. The idea came when Olivia's first baby was just eight weeks old, sleep deprived, pacing coffee shops with a crying newborn and feeling the financial pressure of maternity leave, she realized something. Why were new parents paying full price at one of the most expensive and vulnerable points in their life? She phoned her sister, Tanyka, and that conversation became Cubbi.

What started as a scrappy no-code MVP built by two sisters has grown into a national platform with thousands of downloads and investments secured in Dragon's Den. And in perhaps one of the most iconic Found-A-Mum moments we've seen on this podcast, Olivia pitched Cubbi to the Dragons at nine months pregnant, just a week before her planned C-section.

Cubbi's Links:

Website: https://www.cubbi.uk/

LinkedIn: https://www.linkedin.com/company/cubbiapp/

LinkedIn (Tanyka): https://www.linkedin.com/in/tanyka-davson-315766134/

LinkedIn (Olivia): https://www.linkedin.com/in/olivia-davson-1998ab82/

Instagram: https://www.instagram.com/cubbi.uk/



Music by AudioCoffee: https://www.audiocoffee.net/

E98: Burnout, reinvention and thrive time with Rosie Nixon05 Mar 202600:50:35

Rosie Nixon, former editor-in-chief of Hello Magazine, shares her journey from high-profile journalism to coaching and retreats. This episode explores her career pivots, overcoming burnout, and redefining her identity and values in midlife.

Topics:

Career transition from magazine editor to coach
Overcoming burnout and stress management
The importance of values and self-awareness in reinvention

Chapters:

00:00 Introduction to Rosie Nixon's Journey
08:14 The Impact of Motherhood on Career Identity
11:10 Balancing Work and Family Life
14:07 Experiencing Burnout
16:37 Redefining Identity Beyond Work
19:19 Creating Supportive Work Environments for Women
30:53 Embracing Change
37:09 Planning Your Next Steps
40:45 Navigating New Opportunities
46:30 Finding Happiness in Simple Moments

Links:

Website: https://www.bumptobusinessowner.com
Instagram: https://www.instagram.com/bumptobusinessowner/
LinkedIn: https://www.linkedin.com/in/carolinepooley/

About Rosie Nixon

Rosie is a woman whom many of us will associate with red carpets and the glossy front covers of Hello Magazine, where she served as editor in chief for nearly 15 years. Not only that, Rosie is a mother of two, a bestselling author, a qualified coach, podcaster, and founder of Rosie's Reinvention Retreats, who has consciously redesigned her life and work around her wellbeing, values, and family. 

After decades in top roles at Hello, Glamour, Red, and Grazia, Rosie stepped away from the high-profile big job and into a new phase one that allows her to support other women through career pivots, burnout, and midlife transitions.

Rosie Nixon's Links:

Website: https://www.rosienixon.co.uk/
Retreats: https://www.rosienixon.co.uk/reinvention-retreats
LinkedIn: https://www.linkedin.com/in/rosie-nixon-89b99519/
Instagram: https://www.instagram.com/rosiejnixon/


Music by AudioCoffee: https://www.audiocoffee.net/

E97: How I get through Christmas triggers - Solo episode with Caroline18 Dec 202500:17:31

How was your first Christmas with a baby? Mine was…not as I had hoped. And I think that's the same for everyone. Your life has changed fundamentally, but Christmas just keeps being Christmas, with the same old family dynamics. And I found that rough, I definitely had a Christmas Crash - if that is/was you too, you're not alone

Christmas is a triggering time for everyone, and we all need to do what we gotta do to get through it. I'm sharing what I've learnt for how to manage (mitigate?) Christmas, Bailey's in hand, from the practical - I order my tree in September, yes I am that guy - to the emotional. Set the bar extremely low, your kids don't know any different. They don't know Elf on the Shelf is supposed to come with presents.

Resources:

TJ Power the DOSE Effect

Kim Hartwell meditation

Jo Woodhurst, Head of Nutrition at Ancient + Brave meditation

Takeaways:

  • Christmas is triggering for everyone, in different ways

  • Don't put so much pressure on yourself

  • Plan ahead as much as possible

  • Ask for help

  • Remember to rest when you can

  • Set the bar low for your family

  • Merry Christmas!

Chapters:

00:00 Intro

00:30 Introduction and Reflections on Motherhood at Christmas

03:21 Navigating the Challenges of Early Motherhood

06:06 Planning and Preparing for Christmas

08:43 Balancing Family and Business During the Holidays

11:46 Self-Care and Managing Expectations

14:24 Final Thoughts and Encouragement for Listeners

Links:

Website: https://www.bumptobusinessowner.com

Instagram: www.instagram.com/bumptobusinessowner

LinkedIn: www.linkedin.com/in/carolinepooley

 


Music by AudioCoffee: https://www.audiocoffee.net/

E96: Navigating Christmas pressure and the messy middle with psychologist Dr Tuesday Watts-Overall11 Dec 202500:47:43

There's a lot of expectation when you become a mum: how it will be, the friends you will make, the support you'll have, what work will look like; what Christmas will look like.

The gulf between our expectations and reality is very real, and Dr Tuesday Watts-Overall is here to tell you: you're in the messy middle, and that's OK. 

Dr Tuesday shares her tools for navigating the huge pressure we put on ourselves as mums, particularly at this time of year, and how we can be more human to ourselves. We're in the messy middle, we're in the identity shift, we're amidst changing dynamics, so let's be a bit kinder to ourselves. 

If you're ready to let go of the pressure, and rediscover your joy, listen in.

 

Takeaways:

  • The unique challenges millennial mums face

  • The motherhood identity shift 

  • Changing relationships, and expectations in friendship

  • What Dr Tuesday focuses on to manage Xmas pressure

  • What support might look like for you

  • Creative rest through work

  • How to rediscover your joy when it feels lost

 

Chapters:

00:00 The Pressure of Perfectionism in Motherhood

02:45 Navigating Identity Shifts as Millennial Mothers

05:32 The Clash of Career and Motherhood

08:11 The Challenge of Finding Community

10:54 The Impact of Social Media on Expectations

13:29 The Journey of Self-Discovery

13:57 The Struggles of Being the First Among Friends

16:52 The Reality of Motherhood and Friendship

19:44 Finding Your Tribe in Unconventional Ways

22:47 Navigating Children's Interests and Activities

23:54 The Pressure of a Perfect Christmas

27:36 Creating Meaningful Holiday Traditions

31:41 Slowing Down to Appreciate the Moment

34:38 The Journey of Motherhood and Identity

39:31 Finding Support and Self-Care as a Mother

43:17 Rediscovering Joy in Everyday Life

 

Links:

Website: https://www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/

 

About Dr Tuesday Watts-Overall

Dr. Tuesday is a psychologist, speaker and mum of three. With a doctorate in psychology and a career dedicated to maternal mental health, identity and self-trust, Dr. Tuesday helps mothers unpick the perfectionism and pressure that can so easily take hold, especially at Christmas. Together we explore how the festive season can amplify the invisible load for business-owning mums, the expectation to create a magical Christmas, keep everything spinning at work, and somehow stay calm, grateful, and joyful while doing it. This episode is for anyone feeling the pressure of performance and the exhaustion of the Christmas hustle. It's a conversation about letting go, coming back to what matters, and finding peace in the messy middle, both in business and at home.

 

Dr Tuesday Watts-Overall's Links:

Website: https://www.iamdrtuesday.com/

LinkedIn: https://www.linkedin.com/in/dr-tuesday-watts-overall-303877325/ 

Instagram: https://www.instagram.com/iamdrtuesday/



Music by AudioCoffee: https://www.audiocoffee.net/

E95: Why you should bring your kids along on the business journey with Alice Holland-Lu, founder of The Female Archetypes04 Dec 202500:49:02

What do you do when your boss tells you your pregnancy is "inconvenient"? 

Start your own business.

Alice Holland-Lu used her 15 years of experience in luxury fashion to launch her own brand, based on her own experiences and struggles as her body changed throughout pregnancy and beyond. 

Alice has built a hyper-local business model, a community and an emotionally-led brand, whilst carting her kids to the factory after school. What else can you do when you only have 2 days a week of childcare?

Our conversation is full of advice for women in the trenches whilst building a business during the early years of motherhood: we should all be bringing our kids on the business journey too.

Takeaways:

  • Childcare costs whilst your business isn't paying you a salary

  • The perks of a hyper-local business model

  • Community building

  • Whether fundraising is right or even possible for mums

  • Alice's advice for women in the trenches

  • 3 lessons she's learnt from building a business in the early years of motherhood

  • And why we should be bringing our kids on our business journey too

Resources:

Muddy Stilettos

Chapters:

00:00 Introduction to Alice Holland-Lu and Her Journey

01:45 Transitioning from Fashion Professional to Founder

04:01 The Challenges of Motherhood and Career

06:37 The Impact of COVID-19 on Maternal Mental Health

09:16 The Birth of a Fashion Brand: Female Archetypes

12:21 Innovating for Real Bodies: The Design Philosophy

14:32 Navigating the Fashion Industry and Building a Brand

17:23 The Reality of Entrepreneurship and Customer Connection

22:47 Embracing Authenticity in Fashion

25:48 The Ethical Fashion Movement

30:08 Designing for Real Women

33:28 Navigating Life Changes Together

36:28 Building Community Through Connection

39:33 Challenges of Female Entrepreneurship

Links:

Website: https://www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/

 

About Alice Holland-Lu

Alice Holland-Lu is the founder of the Female Archetypes, a fashion brand built to support women's changing bodies through every life phase, from pregnancy to menopause and beyond. After 15 years in the fashion industry, Alice launched her business following two difficult pregnancies of traumatic birth and postnatal depression, which left her feeling a stranger in her own body. Nothing fit, literally or emotionally, and the seed of a business idea was planted. Her garments adapt from size UK 8 to 18 with thoughtful design features like breathable mesh, deep pockets, and underarm ventilation, supporting both form and function for real life with kids.

 

Alice Holland-Lu's Links:

Website: https://thefemalearchetypes.com/

LinkedIn: https://www.linkedin.com/in/alicehollandlu/

Instagram: https://www.instagram.com/thefemalearchetypes/



Music by AudioCoffee: https://www.audiocoffee.net/

E94: What 2025 has taught me - Solo episode with Caroline27 Nov 202500:17:44

Trigger Warning: there is a brief discussion of maternal mental health and suicide.

2025 has gone really fast, and it has been A Lot. There have been a lot of lessons, and I'm sharing 3 of mine in the hope that it will encourage you to reflect, celebrate how far you've come and recognise the challenges you've faced.

Bonus lesson? Don't ask ChatGPT to tell you what you've learnt, before you ask yourself! I'll share the 3 tiered lessons AI told me I've learnt this year - and as with everything AI does, the answers were pretty bland, even when challenged.

It's a bit of an emotional one from me this week, and Trigger Warning: there is a brief discussion of maternal mental health and suicide.

Resources:

Why I don't do New Year's Resolutions

Anna Mathur episode

Maternal Mental Health Alliance

 

Takeaways:

  • Why I don't do resolutions, I do reflections

  • Results from AI are always bland, and need to be challenged

  • An emotional visit to the Also Motherhood Maternal Mental Health Alliance exhibition

  • My actual learnings from 2025, not AI

  • Where I still have work to do 

  • The new wellbeing habit I'm sharing with my kids 

Chapters:

00:30 Introduction and Reflections on Recording at Night

02:37 Annual Check-In and Personal Insights

05:03 Exploring Learnings from AI and Personal Growth

07:32 Navigating Challenges and Support in Business

10:08 Emotional Reflections and Community Support

12:26 Personal Growth and Future Aspirations

15:19 Final Thoughts and Looking Ahead to 2026

 

Links:

Website: https://www.bumptobusinessowner.com

Instagram: www.instagram.com/bumptobusinessowner

LinkedIn: www.linkedin.com/in/carolinepooley



Music by AudioCoffee: https://www.audiocoffee.net/

E93: VC funding and building a life with intention with Kira Mahal, founder of MotivatePT20 Nov 202500:51:09

Kira Mahal has never taken the conventional route - from holding a marketing event in lieu of interviewing for jobs, to leaving a lucrative finance career with no plan, no savings and no clear vision.

Self-described as "barking mad", Kira and her husband went all into their business. On the cusp of a life and business changing corporate contract, the world went into lockdown and they lost £1.8million in VC funding. Pivoting back to their B2C business, Kira turned to the journals she'd been keeping along the way and put into practice what she learnt from her experience.

If you're thinking about taking the leap without a clear plan, VC funding, or the endless tension that is being a founder and a mum, listen in.

Takeaways:

  • Kira's career journey from Young Enterprise, always taking the unconventional route to the idea for MotivatePT

  • Going all in without a clear vision or plan - both Kira and her husband!

  • VC funding - the barriers and why it isn't for everyone

  • Crystalising your business vision by making mistakes and testing the market

  • Starting a second corporate arm, VC funding and the pandemic

  • Refocusing on the original business and growing more sustainably

  • Journalling and the insights it gave Kira, reality v rose tinted glasses of the moment

  • Kira's personal, and the wider culture's, changing attitude to wellness 

  • We're not just building a business, we're building a life

Resources:

Young Enterprise: www.young-enterprise.org.uk/

Chapters:

00:30 Introduction to Kira Mahal and MotivatePT

02:36 Kira's Journey from Banking to Entrepreneurship

05:32 The Birth of MotivatePT: A Personal Mission

08:14 Navigating the Challenges of Bootstrapping a Business

11:02 The Shift to Women-Centric Wellness

13:51 The Impact of the Pandemic on Business Growth

16:34 Funding Challenges and the VC Landscape

19:24 Balancing Motherhood and Entrepreneurship

24:15 Navigating Postpartum Challenges

26:28 The Rollercoaster of VC Funding

28:20 The Impact of the Pandemic on Business

30:31 Journaling Through Uncertainty

31:58 Pivoting During Crisis

36:33 Building a New Business Model

37:06 Balancing Motherhood and Ambition

42:14 Finding Joy in Wellness

45:44 Future Plans for Motivate PT

Links:

Website: https://www.bumptobusinessowner.com 

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/

About Kira Mahal

Kira Mahal is the founder and CEO of MotivatePT, a tech-enabled fitness platform helping women build strength, confidence, and long-lasting wellness through every stage of life. From launching her business in a ski chalet to rebuilding it during the pandemic while pregnant, Kira's journey is full of resilience, reinvention and raw honesty. Her story speaks to every mother who's tried to hold a baby with one hand and a business with the other. Motivate PT is now a leading UK wellness company with over 40 female-focused coaches delivering 1,300-plus sessions monthly. But behind the scenes is a deeply personal mission to make fitness accessible, empowering and sustainable for women, particularly those navigating pregnancy, postpartum and perimenopause.

Kira Mahal's Links:

Website: https://motivatept.co.uk/

LinkedIn: https://www.linkedin.com/in/kiramahal/

Instagram(Kira): https://www.instagram.com/kiramahal/

Instagram(Motivate PT): https://www.instagram.com/motivatept_uk/

Podcast: https://podfollow.com/1705419713

 



Music by AudioCoffee: https://www.audiocoffee.net/

E92: Macarons, motherhood and growth with Rachel Hanretty, founder of Mademoiselle Macaron13 Nov 202500:43:56

Rachel and I met on the Goldman Sachs 10KSB programme in February and instantly gravitated towards another. Both mums, both struggling with being away from family, but determined to grow our businesses, despite all the challenges that motherhood/founderhood bring.

My conversation with Rachel is almost excoriatingly honest about the impact of motherhood on her business, and herself. These are the conversations we need to have with women, founders, mums and would-be mums. Because the internet will tell you, you can have it all, but the reality isn't quite like that.

The economy, the strength of your team and your business plan, mum guilt, resilience, self-awareness as a business owner, and why you might be the obstacle to growth: it's a big conversation.

Takeaways:

  • Rachel's career journey from hustling teenager to market stall to e-commerce 
  • The transition between young, "fun" business and becoming an authority figure
  • The huge personal transition of becoming a mum in a wider context of huge economic uncertainty 
  • The struggle of being a founder-led brand when you're a mum, you're exhausted and you just don't want to be on camera!
  • Running a business means managing people and their very real, not always business-related, problems
  • How Rachel's business had been impacted by motherhood, and the team not being where/who she needed them to be
  • How Rachel's experiences in business are shaping the growth (or not growth) of her family
  • What needs to change to support mums in the workplace and into becoming a business owner
  • The resilience Rachel's long-term health condition has given her
  • Rachel's vision for the future, and why she might not be what the business needs
  • Where she finds joy

Resources:

SuperScalers: https://www.superscalers.world/

Chapters:

00:30 Introduction to Rachel Hanretty and Mademoiselle Macaron

02:10 The Journey from Paris to Entrepreneurship

05:01 Building a Brand: From Market Stall to E-commerce

07:40 Navigating Leadership and Team Dynamics

10:00 The Impact of Motherhood on Business Identity

12:41 Challenges of Balancing Business and Parenting

15:07 The Cost of Living Crisis and Its Effects

17:22 The Pressure of Being a Founder Influencer

20:12 Realities of Managing a People Business

20:46 Navigating Maternity Challenges in Business

22:13 Balancing Motherhood and Business Ownership

24:48 The Emotional Toll of Motherhood on Business

27:31 Guilt and the Struggle for Balance

30:10 The Impact of Family Planning on Business

32:17 Gender Differences in Parenting and Business

34:41 Support Systems for Mothers in Business

37:37 Resilience Through Health Challenges

39:28 Vision for Future Growth

41:23 Finding Joy Amidst Chaos

Links:

Website: https://www.bumptobusinessowner.com
Instagram: https://www.instagram.com/bumptobusinessowner/
LinkedIn: https://www.linkedin.com/in/carolinepooley/

About Rachel Hanretty

Rachel Hanretty founder of Mademoiselle Macaron an Edinburgh based business inspired by her time living in Paris and known for producing up to 20,000 macarons each week. With high profile clients like MAC Cosmetics, Moet & Chandon, and even an order for the set of the Barbie movie, Rachel's handcrafted patisserie has become a go-to indulgence across the UK. But her macaron story is more about the beautiful product. It's about starting from scratch. It's about identity and it's about navigating the complexity of building a brand while becoming a mother. Rachel studied English and French at university and while living in Paris, fell in love with macarons. Trained at the Alain Ducasse Cookery School, she brought that Parisian perfectionism back to Scotland and started making macarons at home, eventually launching her business from a single market stall in 2013. And today is a thriving seven figure e-commerce brand.

Yet as her business grew, Rachel's personal life evolved too. Becoming a mother reshaped her relationship with her company and she has been refreshingly honest about how hard that shift has been, talking openly about guilt, identity loss and how parenting has impacted her business, both practically and emotionally. She's also navigated health challenges, including epilepsy while leading her team and brand.

Rachel Hanretty's Links:

Website: https://mademoisellemacaron.co.uk/

LinkedIn: https://www.linkedin.com/in/rachelhanretty/

Instagram: https://www.instagram.com/madmacaron/

TikTok: https://www.tiktok.com/@mademoisellemacaron

Facebook: https://www.facebook.com/MademoiselleMacaronUk



Music by AudioCoffee: https://www.audiocoffee.net/

E91: Not another end of year push podcast - Solo episode with Caroline06 Nov 202500:10:31

I don't do New Year's Resolutions. December isn't a straightforward month for me, personally, and my energy levels in January after juggling school holidays and all the Christmas fun just aren't up to "starting the new year strong". So I've restructured my business year, and my mindset to fit my realities.

In this episode I'm sharing:

  • Why I'm so anti end of year hustle culture
  • Why we should all be putting less pressure on ourselves 
  • How I've shaped my year to fit better with my energy levels, and financials

Rebel with me.

More on Why I don't do New Year's Resolutions

Takeaways:

  • Christmas shift in mum admin begins in November
  • Adjusting from mum heavy to business heavy workloads can be tough
  • Why I don't do New Year's Resolutions
  • How I've reshaped my business year to match my energy levels
  • Pairing my financial new year to my conceptual new year
  • December is a month with a lot of pressure - don't make it harder for yourself 

Chapters:

00:30 Embracing the Shift to Q4 Planning
02:19 Redefining Goal Setting Beyond January
06:23 Navigating Business Pressures During the Holidays
09:07 Celebrating a Non-Traditional Q4 Hustle

Links:

Website: www.bumptobusinessowner.com
Instagram: www.instagram.com/bumptobusinessowner
LinkedIn: www.linkedin.com/in/carolinepooley



Music by AudioCoffee: https://www.audiocoffee.net/

E90: Celebrating mums and business owners: live interviews from the UK VA Awards30 Oct 202500:15:39

Something a little different this week. I was at the UK Virtual Assistant awards last week celebrating the industry and gratefully receiving a couple of awards, on behalf of the business and the podcast team!

While I was there, I did some live interviews with some incredible VAs and business women, who also happen to be mums, my industry peers and friends. They are sharing their wisdom and experiences of building businesses, working flexibly and prioritising their family.

It was a very fun (by which I mean loud) atmosphere, so apologies for the background noise levels.

Thanks to Amanda Johnson, host of the UK VA Awards (and last week's guest!) for kindly giving me permission to record, and to the wonderful women I spoke to:

Sarah Szekir-Papasavva: www.aptva.com
Beverley Edwards: www.be-virtual.co.uk
Stefanie Clarke: www.jotterbox.co.uk
Holly Copsey: www.virtuallypriceless.co.uk

Takeaways:

  • The flexibility that comes with owing your schedule as a founder or freelancer

  • Why you might want to consider the agency model

  • How to deal with mum guilt

  • Kids are sometimes the push you need to take the leap

  • Why networking is so important to small business owners

Chapters:

00:30 Introduction
02:32 Sarah Szekir-Papasavva
04:58 Beverley Edwards
07:43 Stefanie Clarke
10:02 Holly Copsey

Links:

Website: www.bumptobusinessowner.com

Instagram: www.instagram.com/bumptobusinessowner

LinkedIn: www.linkedin.com/in/carolinepooley

 

Music by AudioCoffee: https://www.audiocoffee.net/

Ep 89: The military, motherhood and Virtual Assistant industry with Amanda Johnson, founder of the VA Training Academy23 Oct 202500:59:36

Trigger warning: This episode was recorded during Baby Loss Awareness Week and includes discussion of miscarriage and baby loss. Please take care of yourself.

This conversation is long overdue. Amanda Johnson, or The Amanda Johnson as she's known in the Virtual Assistant industry, is founder and coach at the VA Training Academy, host of the UK VA Awards and my mentor.

Before becoming a Titan of the VA industry, Amanda had a 23 year career in the military, until personal tragedy changed her priorities. Despite not personally inventing the field (listen in!) Amanda pivoted to becoming a Virtual Assistant, growing an agency and acquiring the training business and awards.

We spoke about how grief shapes you, business as a coping mechanism, what to do if a client won't pay and why perceptions of the VA industry are often wrong, for both good and bad.

Trigger warning: This episode was recorded during Baby Loss Awareness Week and includes discussion of miscarriage and baby loss. Please take care of yourself.

Takeaways:

  • Amanda's career journey from joining the military at 17 to exit

  • Her fertility struggles and how loss changed Amanda's priorities and career 

  • How she came to the VA industry as a side effect of grief

  • Building a business as a coping mechanism

  • What to do when a client refuses to pay

  • Why we should aim for work/life integration rather than balance

  • Selling a business

  • Why the VA industry can often be misunderstood, or limited by perceptions

  • Why it's a great career for military spouses especially

  • Amanda's experience of grief and its echoes years later

Chapters:

00:30 Introduction to Amanda Johnson's Journey
02:41 From Military to Entrepreneur: A New Path
05:20 The Impact of Personal Tragedy on Career Choices
07:48 Navigating Grief and Finding Purpose
10:24 The Birth of a Business Idea
12:54 Launching a Virtual Assistant Business
15:25 The Challenges of Balancing Motherhood and Business
17:32 Building a Community and Supporting Others
20:09 Lessons Learned and Moving Forward
29:54 Work-Life Integration vs. Balance
31:49 Coaching with Tough Love and Empathy
34:43 The Importance of Body Language in Coaching
36:03 Transitioning from VA Agency to Training Academy
39:51 Expectations vs. Reality in the VA Industry
43:09 Gender Dynamics in the VA Industry
46:06 Supporting Military Spouses and Veterans
50:12 Navigating Grief and Finding Joy
57:39 Success Redefined: Flexibility and Family Support

Links:

Website: www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/

 

About Amanda Johnson

Amanda Johnson is a Royal Navy veteran turned entrepreneur, NICU advocate and the woman behind the VA Training Academy, also known as VACT, the go to training provider for the VA industry. After 23 years in the military, Amanda left service following a personal tragedy.

She went on to found Your Executive Secretary, a Virtual Assistant business she grew while juggling babies and young children expanding from a solo operation to a team of 17 before selling the business in 2016. She then shifted her focus fully to VACT embarking on a mission to empower women, especially mothers, military spouses and career changes to build flexible, sustainable VA businesses.

In 2021, she also acquired the UKVA Conference and Awards. Amanda's coaching style is practical, honest and full of tough love, grounded in lived experience and a deep understanding of both business and life's complexities.

Amanda Johnson's Links:

VACT Website: https://vatrainingacademy.co.uk/

LinkedIn: https://www.linkedin.com/in/amandaconstancejohnson/

Instagram: https://www.instagram.com/vatrainingacademy/

Facebook: https://www.facebook.com/VirtualAssistantTrainingAcademyUK/

 


Music by AudioCoffee: https://www.audiocoffee.net/

Miniseries Part 4: The future of the Virtual Assistant industry16 Oct 202500:14:22

We're wrapping up the Assistant miniseries with a big-picture conversation, the future of the assistant and VA industry.

I've been in this world for over 15 years, and in that time I've seen the role change again and again, from the 2009 crash, to the explosion of tech tools, and now to AI.

In this episode, I'm talking about where I see things going, what makes our work truly irreplaceable, and why assistants need to be visible, strategic partners (not an exec's "secret weapon"). I'm also sharing my thoughts on niching, the growing operational side of our roles, and the importance of keeping our skills sharp as the industry evolves.

 

This is episode four of a four-part mini series for the Assistant community, each episode is accompanied by a free downloadable resource.

Download your free resource on the future of the Assistant industry here: thought leaders in the space, skills you should be developing and more

Listen to the rest of the series:

Inbox Zero

How to find clients

Your gold standard onboarding process

Resources mentioned:

Fiona Young, Carve AI

Your VA Journey: Start Here

Takeaways

  • Brief intro to the Assistant role 

  • Glass elevators for men in a pink industry

  • Misconceptions about the VA industry

  • The core services that VAs provide

  • Why Assistants need to be visible within their organisations

  • Increasing specialisation for Assistants

  • How AI is shaping the industry

  • Why you should be investing in your own development as an Assistant

Chapters

00:30 Introduction to the Assistant Industry
00:51 The Evolution of the Assistant Role
02:41 Challenges in a Predominantly Female Industry
04:39 Networking and Misconceptions in the VA World
07:00 The Importance of Visibility and Value
09:13 The Role of Technology and AI in Assistance
10:31 Niche Specialisation in the Assistant Role
12:13 Transitioning into the Assistant Industry

Links:
Website: www.bumptobusinessowner.com
Instagram: https://www.instagram.com/bumptobusinessowner/
LinkedIn: https://www.linkedin.com/in/carolinepooley/

 


Music by AudioCoffee: https://www.audiocoffee.net/

Miniseries Part 3: Gold standard onboarding process09 Oct 202500:11:47

Onboarding is my area of geek, my Mastermind subject.

In this week's episode I am sharing my best practice tips for creating a great onboarding process, why it's so important, where your focus should be throughout and why you should be trying to remove yourself from it as much as possible.

This is episode three of a four-part mini series for the Assistant community, each episode is accompanied by a free downloadable resource.

Download your free onboarding checklist here

Listen to the rest of the series:

Inbox Zero
How to find clients

Resources mentioned:

My Expensive Business Mistake episode here

Takeaways

  • Why onboarding is so crucial to your business

  • What you should prioritise throughout the process

  • Personalisation and automation

  • Removing yourself from the process as a business owner

  • When to review your own process

  • Why offboarding is just as important

Chapters

00:30 Introduction to a topic I love
02:48 The importance of a thorough onboarding process
05:43 Creating a client-centric onboarding experience
08:10 continuous Improvement and team involvement
10:07 The significance of offboarding

Links:

Website: www.bumptobusinessowner.com
Instagram: https://www.instagram.com/bumptobusinessowner/
LinkedIn: https://www.linkedin.com/in/carolinepooley/


Music by AudioCoffee: https://www.audiocoffee.net/

Miniseries Part 2: How to find clients as a Virtual Assistant02 Oct 202500:14:42

The question I get asked the most by Virtual Assistants is: 'How do I find clients?'

There is no secret recipe - it takes time, it takes work, and it takes trying things out.

I'm sharing how I found my first client, where I've invested money and time to find them and the one thing that really sets me apart when it comes to sales.

In December I'm hosting a panel for the Strategic PA Network: Clients for Keeps: Building a sustainable client base and coworking afterwards, if you'd like more client list building tips and to extend your network click here.

This is episode one of a four-part mini series for the Assistant community, each episode is accompanied by a free downloadable resource or event invitation

Click here for your invite to the Clients For Keeps panel and coworking

 

Listen to the rest of the series:

Inbox Zero

 

Resources mentioned:

EA How To community

My conversation with Catherine Gladwyn on She's Alright When You Get To Know Her

 

Takeaways

  • There's no secret sauce when it comes to finding clients

  • Why women need to think of themselves as 'salesy'

  • How I got my first client

  • Why you should be asking for testimonials along with your rate

  • Being shameless

  • Where I invested to help my sales pitch

  • How I stand out in my sales

  • Join me for a panel on building your client list

 

Chapters

00:30 Introduction to Virtual Assistant Business
02:59 The Importance of Sales in VA Business
06:07 Building Relationships and Networking
09:24 The Power of Follow-Ups
12:08 Testing Strategies for Client Acquisition

Links:

Website: www.bumptobusinessowner.com 

Instagram: https://www.instagram.com/bumptobusinessowner/ 

LinkedIn: https://www.linkedin.com/in/carolinepooley/

 


Music by AudioCoffee: https://www.audiocoffee.net/

Miniseries Part 1: Inbox Zero and why I nearly cancelled the podcast25 Sep 202500:18:34

I came close to cancelling the podcast. In this episode I tell you why, and why I think it's healthy to reevaluate every so often as a business owner.

But we're back! And with something slightly different. A miniseries for my Assistant community especially, but with a lot of value for anyone starting a business.

This week I'm sharing my tips for Inbox Zero - why it's so important and how to get there.

This is episode one of a four-part mini series for the Assistant community, each episode is accompanied by a free downloadable resource or event invitation

Download your free Guide to Inbox Zero here

Resources mentioned:

Dr Claire Ashley, The Burnout Doctor

Rachel Harris, Accountant She

Guest episode on the Lemonade Leaders podcast

Takeaways:

  • A moment of honesty and why I thought about cancelling the podcast

  • Avoiding burnout and asking for help

  • My passion for the Assistant industry and introducing our new miniseries

  • Why Inbox Zero is so important for your stress levels

  • How to manage your inbox effectively

  • Where to find your free download

Chapters:

00:30 Introduction and Personal Reflections
02:59 Navigating Business and Personal Life
05:27 The Challenges of Podcasting and Burnout
08:02 Reigniting Passion and Industry Focus
10:37 Inbox Management Strategies
16:36 Final Tips and Conclusion

Links:

Website: www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/


Music by AudioCoffee: https://www.audiocoffee.net/

S5 E23: Operational overload, purpose and performance with Nonie White and Yvonne Biggins of Positive Entrepreneurship10 Jul 202500:48:57

Have you heard of operational overload? Maybe not, but chances are you know how it feels.

This week my guests are Nonie White and Yvonne Biggins of Positive Entrepreneurship, authors of the The True Cost of Female Entrepreneurship report. 

The report makes for stark, but not surprising, reading - 83% of female founders are experiencing high stress, 66% experience extreme loneliness, we have 75% greater responsibility for the household, but 97% of us enjoy the journey. 

We know the system is not built for us, we know the challenges we face as female founders. Nonie and Yvonne are here to tell us we are not alone, and the practical steps we can take to protect our wellbeing and ultimately improve our performance as entrepreneurs.

Takeaways:

  • The genesis of the Positive Entrepreneurship report and the problems and solutions it identified

  • Why we need systemic change in the entrepreneurial ecosystem

  • Hormonal changes and their impact on wellbeing and performance

  • Operational overload and isolation

  • Self care is a strategic and radical act for female founders

  • Purpose can be a double edged sword 

  • Failing and non attachment

  • Six best practices for female founders for their performance and wellbeing

Chapters:

02:29 The Journey of Collaboration
05:05 Researching Female Founders' Experiences
08:01 Understanding the Ecosystem for Female Entrepreneurs
11:46 Hormonal Impacts on Female Founders
14:20 Isolation in Female Entrepreneurship
17:00 The Importance of Support Systems
19:47 The Burden of Operational Overload
24:17 Finding Joy and Self-Care in Business
26:16 Finding Joy and Self-Care in Entrepreneurship
27:45 The Double-Edged Sword of Purpose
29:29 The Paradox of Enjoying the Entrepreneurial Journey
32:48 Starting the Journey of Self-Care
34:46 Learning from Failure and Growth
36:53 Best Practices for Flourishing Female Founders
42:11 Encouragement for Overwhelmed Entrepreneurs
45:43 Rediscovering Joy in Everyday Life

Resources:

Download the The True Cost of Female Entrepreneurship report: https://positiveentrepreneurship.co/report/

Links:

Website: www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/

 

About Nonie White and Yvonne Biggins

Nonie White is a positive psychology practitioner, researcher and founder coach.  

Yvonne Biggins is a serial entrepreneur, founder, coach and positive psychology expert.

Together they are the authors of one of the most insightful research studies on female entrepreneurship to date and they are on a mission to change the entrepreneurial ecosystem to work from a place of wellbeing, particularly for female founders. 

Nonie and Yvonne's Links:

Positive Entrepreneurship Website:https://positiveentrepreneurship.co/

Yvonne Website: https://www.yvonnebiggins.com/ 

Nonie Website: https://noniewhite.com/ 

Positive Entrepreneurship LinkedIn: https://www.linkedin.com/company/positive-entrepreneurship/

Yvonne LinkedIn: https://www.linkedin.com/in/yvonnebiggins/ 

Nonie LinkedIn: https://www.linkedin.com/in/nonie-m-c-white/

 

 

Music by AudioCoffee: https://www.audiocoffee.net/

S5 E22: New borns and new businesses with Anna Bailey founder of Pally Talk03 Jul 202500:45:32

My guest on the podcast this week is Anna Bailey, founder of the Assistant community Pally Talk. She launched her business and 2 months later had her first baby, in her own words, the last year has been 'hardcore'.

Anna has a lot of practical insight into navigating a business and new baby concurrently - this is your sign to start sliding into people's DMs on LinkedIn. 

We spoke really honestly about social media v reality, not only of motherhood, but the assistant world and when, for Anna, revenue finally started coming in from the business.

For me, there's a theme - you will get through it. Whether that's the newborn stage, the not making any money stage or being too busy for friendships stage, you'll come through and it will get better.

Takeaways:

  • Anna's career journey from early entrepreneurship to the assistant world

  • Why having a mentor is so important for new assistants

  • How Pally Talks has changed as a business since inception

  • Navigating a new business and newborn concurrently

  • Anna's first revenue month and how she's funding the business

  • What Anna's work week looks like

  • Why workplaces are failing new mothers

  • TikTok v reality in the assistant world

  • Anna's sister's experience of baby loss and its impact

  • Why we should all be DMing people

  • The hardest part of the first year of motherhood

  • Newborns aren't for everyone, but you'll get through it

Chapters:

00:30 Introduction to Pally Talk and Anna Bailey

04:53 Anna's Journey from Assistant to Entrepreneur

09:33 Navigating Motherhood and Business Launch

14:12 Building a Community for Assistants

18:44 Challenges of Balancing Work and Family Life

23:19 The Future of Pally Talk and Business Growth

23:37 Building a Virtual Assistant Business

27:04 Navigating Personal Loss and Support

32:50 Finding Joy in Motherhood

36:26 Challenges of the Newborn Stage

40:33 Future Plans for Pally Talk

Resources:

Amanda Johnson VA Training Academy: https://vatrainingacademy.co.uk/

Baby Loss Club: https://www.instagram.com/baby.loss.club/

LinkedIn Sales Navigator: https://business.linkedin.com/en-gb/sales-solutions/cx/23/08/linkedin-sales-navigator

Dripify: https://dripify.io/

Links:

Website: www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/

About Anna Bailey

Anna Bailey is the founder of Pally Talk, a platform designed to empower female assistants through community, flexible job opportunities and a fresh modern approach to networking.

Launched in March, 2024, just weeks before giving birth to her son, Pally Talk reflects Anna's deep belief that mothers returning to work deserve flexibility, empowerment and support. What started as a place to help moms explore freelance assistant roles has rapidly evolved into a vibrant community of hybrid, remote and part-time professionals sharing resources, job leads and real life advice. 

Anna Bailey's Links:

Website: https://pallytalk.com/

Instagram: (Pally Talk): https://www.instagram.com/pallytalk/

Instagram: (Anna Bailey): https://www.instagram.com/annabelpbailey/

LinkedIn: https://www.linkedin.com/company/pallytalk/




Music by AudioCoffee: https://www.audiocoffee.net/

S5 E21: 5 learnings from 5 years in business - Solo episode with Caroline26 Jun 202500:17:57

In 5 years I've gone from a one woman Virtual Assistant 'agency' to a team of 36. And I have learnt A Lot.

Much of which I have learnt the hard way. 

In today's episode, I'm sharing my 5 biggest learnings (there are so many still to talk about, I feel like I could do a whole season on it!) from the last 5 years.

I've learnt from mistakes, I've learnt from the people around me, some of these lessons I am still learning, and might be a lifelong process. 

 

Resources:

Nick Elston: https://nickelston.com/

Anna Marthur episode: https://bumptobusinessowner.com/s3-episode-2-it-was-a-step-up 

 

Takeaways

  • Not everything will or needs to be done now or perfectly

  • New practical structures to support next 5 years of growth

  • Taking things slow and getting it right is more important than rushing it

  • Investing in yourself is crucial for business success

  • You can't support others unless you are taking care of yourself

  • Taking a step back can lead to greater progress

  • What worries you today will change as the business grows

  • Clear communication and expectations are vital 

  • Personal growth through therapy and coaching is invaluable

  • Celebrate your wins!

 

Chapters

00:30 Introduction and Reflections on Five Years in Business

05:52 Investing in Personal Growth

11:31 Evolving Worries in Business

17:11 Conclusion and Call to Action

 

Links:

Website: www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/

 


Music by AudioCoffee: https://www.audiocoffee.net/

S5 E20: Poop, pre-seed and policies with Lisa Macfarlane, co-founder of The Gut Stuff19 Jun 202500:50:21

Be honest - how is your poo?

My guest this week is Lisa Macfarlane, co-founder of The Gut Stuff, and she wants you to take better care of your gut. Lisa explains why gut health is so important, some easy wins to improve your own and why she went from Love Island DJ to gut evangelist.

We also talk about the nuts and bolts of scaling a business - from building a brand and community as market research for the business, to pre-seed and VC funding, and creating an ecosystem with 3 different business arms. Lisa is passionate about the policies we as business owners need to create to support women and their families, it's so inspiring to hear.

And, of course, we talk about joy - Friday martinis and dips anyone?

Takeaways:

  • Why gut health is so crucial for our overall well-being

  • 3 things you can do to take care of your gut health

  • Lisa's career journey from theatre to Love Island DJ to The Gut Stuff

  • Building resilience and the insecurity of the entertainment industry

  • Creating a brand and community - followed by a business

  • Pre-seed and VC funding

  • Creating an ecosystem with 3 different business arms

  • Why you shouldn't compare your business to others

  • Mat leave as a business owner, and creating policies that actually work for women

  • Friday martinis and dips

Chapters:

01:00 Introduction to Gut Health and Personal Journeys
10:09 The Evolution of a Brand: From DJing to Gut Health
18:51 Funding and Building a Business in Gut Health
28:12 Navigating Work and Motherhood
33:29 The Importance of Maternity Policies
36:15 Understanding the Needs of New Mothers
40:20 Balancing Business and Family Life
43:46 Future Aspirations and Business Growth

Links:

Website: www.bumptobusinessowner.com
Instagram: https://www.instagram.com/bumptobusinessowner/
LinkedIn: https://www.linkedin.com/in/carolinepooley/

About Lisa Macfarlane

Lisa MacFarlane is co-founder of The Gut Stuff, Mum, bestselling author, Virgin Radio host, and yes, former Love Island: Aftersun DJ. Alongside her identical twin sister, Alana, Lisa made her name, DJing at major events from the Olympics to Simon Cowell's ball before landing a TV role that made them household names. But it was a chance decision to volunteer in gut health research at King College London that changed everything. 

Despite sharing 100 % of their DNA, Lisa and Alana discovered their gut microbiomes were only 30 to 40 % similar, a finding that blew their minds and kicked off what's now become a nationwide movement. Their mission is to make gut health accessible, affordable, and most importantly, relatable. With a refreshingly no-nonsense approach, the Gut Stuff has become a trusted brand across books, workplace wellbeing, pop-ups, and the hit podcast Chatting Shit. Not only that, Lisa is a mum of one and pregnant with her second child.

Lisa Macfarlane's Links:

Website: https://thegutstuff.com/
TikTok: https://www.tiktok.com/@thegutstuff
Instagram (The Mac Twins): https://www.instagram.com/themactwins/
Instagram (The Gut Stuff): https://www.instagram.com/thegutstuff

Music by AudioCoffee: https://www.audiocoffee.net/

S5 E19: Burnout, neurodiversity and rediscovering yourself with Dr Claire Ashley, The Burnout Doctor12 Jun 202501:06:21

The 5 stages of burnout are very familiar to me. I've been there, and even when I thought I had learnt my lessons, narrowly swerved burning out again. As a mum, especially a mum with a business, I'm sure at least a few of the stages are familiar to you too.

My guest on this week's episode is Dr Claire Ashely, aka The Burnout Doctor. Claire was a highly successful doctor, used to pretty extreme levels of stress. And then with 2 small kids, a house renovation and a difficult work environment, she burnt out.

Claire is now fully recovered and shares the signs, symptoms and means to recovery to help us intervene and swerve burnout before it's too late. Most of all - you will get through it.

Takeaways:

  • Dr Claire's experience of burnout - it can completely change your identity

  • Work is the catalyst for burnout, but it's not just a workplace issue, it affects every area of life

  • Asking for help is key - the earlier the better 

  • Burnout is isolating, you need support networks

  • The 5 stages of burnout 

  • Burnout changes the structure and function of your brain

  • Self compassion and time are key in recovery

  • Attachment theory - you are meeting your kids' needs

  • Recovery isn't a linear process

  • The interplay between neurodiversity and burnout, especially for women

  • 3 factors in recovery for mums and entrepreneurs

Resources:

The Burnout Doctor BOOK: https://uk.bookshop.org/p/books/the-burnout-doctor-a-practical-guide-to-understanding-your-symptoms-and-recovery-dr-claire-ashley/7680922?ean=9781399412803

Chapters:

01:00 Introduction to Burnout and Personal Journeys
02:56 Claire's Journey Through Burnout
06:49 Understanding the Stages of Burnout
17:56 Recognizing the Signs of Burnout
27:36 The Importance of Community and Support
32:20 Recovery and Self-Compassion
34:56 Navigating Parenting Challenges
39:24 The Journey of Recovery
46:56 Understanding Neurodiversity and Burnout
52:39 Realistic Recovery Strategies for Busy Moms
55:51 Finding Joy After Burnout

Links:

Website: www.bumptobusinessowner.com
Instagram: https://www.instagram.com/bumptobusinessowner/
LinkedIn: https://www.linkedin.com/in/carolinepooley/

About Dr. Claire Ashley

Dr. Claire Ashley is a GP, NHS Clinical Entrepreneur, content creator, author of The Burnout Doctor, and mum of two. Claire's work is shaping how we think about burnout, especially for those of us balancing motherhood, business, and burnout recovery. With over 20 years of clinical experience and a powerful personal journey through anxiety and burnout, she now dedicates her career to helping others understand, prevent and recover from burnout. 

Dr. Claire Ashley's Links:

Website: https://www.drclaireashley.com/
TikTok: https://www.tiktok.com/@drclaireashley
Instagram: https://www.instagram.com/drclaireashley
LinkedIn: https://www.linkedin.com/in/drclaireashley/



Music by AudioCoffee: https://www.audiocoffee.net/

S5 E18: Reframing cold sales and my worst experiences - Solo episode with Caroline05 Jun 202500:13:51

Last year I decided to push myself and try something new for me and my business. As a founder and mum of 2, I don't have time to be out there relationship building rather than selling.

So I tried cold sales - and it worked!

Cold sales have, sometimes justifiably, a bad rap - I'm sharing my worst experiences from both sides of the sale. But it really worked for me. In this episode I share my conversion rates, my 'how to' and the mindset tips that helped me succeed.

Resources:

LinkedIn: https://linkedin.com/
Dripify: https://dripify.io/

 

Takeaways

  • Coldselling - maybe it's time to try it

  • The worst thing that happened to me when I tried cold selling

  • Choose the right platform - LinkedIn v Instagram

  • What is a good conversion rate for sales

  • Be prepared - it can be a huge time commitment

  • How not to build relationships 

  • My cold selling approach - a how to

  • Mindset tips and how to handle rejection

 

Chapters

01:00 Introduction to Podcasting Challenges
02:02 The Reality of Cold Selling
02:50 Experiences with Cold Selling
04:44 Navigating Relationship Building and Sales
06:16 Lessons from Sales Calls
07:58 The Direct Approach to Sales
10:41 Handling Rejection in Sales
12:14 Consistency in Communication and Sales
13:24 Conclusion and Reflection on Cold Selling

 

Links:

Website: www.bumptobusinessowner.com
Instagram: https://www.instagram.com/bumptobusinessowner/
LinkedIn: https://www.linkedin.com/in/carolinepooley/


Music by AudioCoffee: https://www.audiocoffee.net/

S5 E17: Matrescence, healing and purpose with Danielle Lauren, The Way Too Honest Mom29 May 202501:04:49

This week on Bump to Business Owner, I'm joined by Danielle Lauren, creative powerhouse, former media exec, and founder of Way Too Honest, a business born from the depths of postpartum struggle and radical maternal honesty.

From working at the top of global media giants like CNN and Reese Witherspoon's Hello Sunshine, to battling severe pre- and postnatal depression, Danielle opens up about her experience of motherhood, identity loss, and rebuilding a life and business with purpose.

TRIGGER WARNING: Discussion of pre/post natal depression and suicidal thoughts

Takeaways:

  • The identity shift of matrescence and why it's so misunderstood

  • Danielle's experience with perinatal mental health crisis and life-saving support in Australia

  • The mismatch between external "success" and internal struggle

  • Launching Way Too Honest: affirmation cards for new mums that blend compassion and humour

  • The loneliness of entrepreneurship, finding support, and redefining productivity

  • Letting go of guilt, embracing slow growth, and learning to rest

  • Why honesty in motherhood isn't just cathartic, it can save lives

Resources:

Maternal Mental Health Alliance: https://maternalmentalhealthalliance.org/
The Room Where It Happens: https://theroomwhereithappens.co.uk/

Chapters:

01:00 Introduction to Danielle Lauren and Her Journey
03:41 From Media to Motherhood: A Career Transition
06:28 The Reality of Motherhood: Expectations vs. Reality
09:09 Identity Shift: The Transformation of Becoming a Mother
11:57 Navigating Mental Health in Motherhood
14:57 The Importance of Compassion and Sisterhood Among Mothers
23:01 The Hidden Struggles of Motherhood
28:29 Anxiety and the Reality of Pregnancy
31:47 The Impact of Mental Health on Motherhood
37:36 Launching Way Too Honest: A New Venture
41:45 Balancing Motherhood and Entrepreneurship
46:05 Understanding Maternal Mental Health
48:39 The Journey of Recovery
51:21 Innovative Ideas in Motherhood Support
55:01 Asking for Help: A Crucial Step
59:38 Rediscovering Joy in Everyday Life

Links:

Website: www.bumptobusinessowner.com
Instagram: https://www.instagram.com/bumptobusinessowner/
LinkedIn: https://www.linkedin.com/in/carolinepooley/

About Danielle Lauren

Danielle Lauren is an accomplished creative force and now founder of a beautiful business that brings light and truth to one of the most misunderstood chapters of motherhood. Danielle Lauren is the founder and CEO of Way Too Honest, a brand that creates affirmation and support cards for new mums navigating the fourth trimester, also known as matrescence. Backed by endorsements from Katherine Ryan, Lucy Jones, Zoe Blaskey and Dr. Ellie Cannon, and for every box sold, a donation goes to the Maternal Mental Health Alliance, helping to drive meaningful change in perinatal mental health.

Prior to launching her business, Danielle was a powerhouse in the media and tech industries, working as VP of Story for Reese Witherspoon's Hello Sunshine, Innovation Ambassador at Warner Media, and Head of Content Strategy at CNN. She's spoken at global events from Harvard to TEDx with a deep focus on AI, Web3, and the future of storytelling. But as we'll hear today, it was Danielle's own journey through a devastating postpartum period and identity shift that fueled her desire to create her business.

Danielle Lauren's Links:

Website: https://www.waytoohonest.co/
TikTok: https://www.tiktok.com/@waytoohonestmom
Instagram (Way Too Honest Mom): https://www.instagram.com/waytoohonestmom/
Instagram (Way Too Honest): https://www.instagram.com/waytoohonest.co/



Music by AudioCoffee: https://www.audiocoffee.net/

 

S5 E16: Keeping going when business gets tough - Solo episode with Caroline22 May 202500:11:35

How do you stay motivated to keep going when times get tough in your business?

Good question. And an increasingly important one as the economy continues to fluctuate with tariffs, UK legislation and uncertainty creep in.

In January I was in a difficult situation with my business, but I got through it and learnt a lot. This week, I'm sharing my tips for keeping going when times are tough in your business.

 

Takeaways

  • The realities of being a working mum

  • Keeping going when times get hard in your business

  • Trumps tariffs are worrying for many founders

  • March 2025 was my best month in business so far

  • January was a real struggle

  • What I learnt

  • My tips for getting through difficult times in business

 

Chapters

00:00 Embracing the Chaos of Motherhood and Business

01:19 Navigating Tough Times in Business

07:34 Finding Community and Normalizing Struggles

 

Links:

Website: www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/

 


Music by AudioCoffee: https://www.audiocoffee.net/

S5 E15: Mum guilt, cash crunches and K-drama with Ning Cheah founder of The Beauty Crop14 May 202500:41:40

This week on Bump To Business Owner, I'm joined by Ning Cheah, founder of The Beauty Crop, mum of two, and former banker turned beauty entrepreneur. What started as a side hustle to solve her own skin struggles has grown into a multi-million dollar brand, stocked by the likes of Boots and ASOS.

In this honest and wide-ranging chat, Ning shares how burnout led her to rethink everything, the fertility struggles she faced while building a business, and the two very different maternity leaves that followed. She opens up about the realities of scaling, the pressure of cash flow, and why she chose crowdfunding and bank loans over giving away equity 👀

We talk mum guilt and what we can learn from men, support systems, and why she only ever plans three years ahead. Plus how she's learning to let go, delegate, and make space for joy (think K-dramas and sheet masks - the dream).

Takeaways:

  • Ning's career journey from finance to side hustle to million dollar business

  • Stress makes us neglect our wellbeing when we need it the most

  • Ning's personal skin struggles made her identify a gap in the market

  • Naivety can be a blessing for founders

  • Why Ning chose crowdfunding and bank loans over equity funding

  • Fertility struggles and mat leaves as a business owner

  • Mum guilt and what we can learn from men

  • The challenges of scaling a business and the realities of working with retailers

  • Why Ning doesn't plan more than 3 years ahead

  • Support networks and what a working week looks like

  • Where Ning finds joy

Resources:

Crowd2Fund: https://www.crowd2fund.com/

Links:

Website: www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/


About Ning Cheah

 Ning Cheah is a mother of two and the founder and CEO of The Beauty Crop, a clean beauty brand that has become known for its high performing plant-based products that don't compromise on fun, affordability or ethics. With a background in chemical engineering and a high-powered career in investment banking behind her, Ning's personal struggle with eczema and cystic acne led her to launch The Beauty Crop in 2014. 

Now a multi-million pound business, it's a brand that crops out harmful ingredients whilst delivering vegan, cruelty-free, nutrient-rich cosmetics in sustainable packaging. Since launching in 2014, it's become a cult favourite, stocked in major retailers like Boots, Beauty Bay, ASOS and Urban Outfitters.

Ning Cheah's Links:

Website: https://thebeautycrop.co.uk/

LinkedIn: https://www.linkedin.com/in/ning-cheah-4310642/

Instagram: https://www.instagram.com/thebeautycrop/

TikTok: https://www.tiktok.com/@thebeautycrop

 


Music by AudioCoffee: https://www.audiocoffee.net/

S5 E14: PR tips for small business owners - Solo episode with Caroline08 May 202500:16:58

What is your story?
What is your super power?
What do you want to be known for?

In today's episode of the podcast I'm giving away all my PR tips.

In the last 5 years me and my business have been featured in
Grazia
The Guardian
The Independent
The Daily Mail
Waitrose Magazine

To name just a few. And all of that has been under my own steam, no PR experience, no connections. 

If you're looking for some PR coverage for your business, this is for you

Resources

Editorelle: https://www.editorielle.com/

Pressflow (FREE): https://www.pressflow.io/

Lightbulb: https://www.lightbulbhangout.com/

Rosie Davies-Smith, founder of PR Dispatch episode: https://bumptobusinessowner.com/s3-episode-7-rosie-davies-smith-pr-dispatch 

Jelena Skene co-founder of Press Flow episode: https://bumptobusinessowner.com/s5-e4-jelena-skene 

Takeaways

  • Excellent PR coverage with no PR background

  • Featured in Grazia, Stylist, Guardian, Metro, Clockify, Daily Mail, The Independent, The Guardian, Waitrose Magazine, Start Ups Magazine, Pally Talks

  • You are newsworthy

  • Why your location is important

  • How to create a simple PR pitch deck

  • PR platforms and resources

  • Why you need an angle

  • How to work with journalists

Links:

Website: www.bumptobusinessowner.com
Instagram: https://www.instagram.com/bumptobusinessowner/
LinkedIn: https://www.linkedin.com/in/carolinepooley/


Music by AudioCoffee: https://www.audiocoffee.net/

S5 E13: Radical acts, building confidence and navigating PTSD with Lauren Currie founder of Upfront01 May 202500:54:31

My guest this week is Lauren Currie OBE, mother of one, founder of 6 businesses and PTSD survivor. Lauren is a serial entrepreneur, who after being featured as the only woman on an event bill decided she needed to build something to challenge the lie of meritocracy. Her business, Upfront, was born.

As a systems and organisational designer, Lauren is ideally placed to see where the holes are in our society and where we need to work on them, together. The game is rigged, it might just be that our privilege means that motherhood is the first time we really see it.

Building a business whilst raising a family is a radical act. Women even working is so new for us as a society, let alone being business leaders. It's hard, but it's worth it and it will get easier. 

Takeaways:

  • The lightbulb moment for Lauren's business
  • Structural inequality and the lie of meritocracy
  • Scarcity mindset and career choices
  • Lauren's experiences in pregnancy, birth and PTSD
  • Asking For Help
  • Relocating to Europe
  • Building a business as a mother is a radical act
  • How to build your confidence
  • Honouring the season you're in

Links:

Website: www.bumptobusinessowner.com
Instagram: https://www.instagram.com/bumptobusinessowner/
LinkedIn: https://www.linkedin.com/in/carolinepooley/

About Lauren Currie

Lauren is the founder of Upfront, an organization on a mission to change confidence, visibility and power for 10 million women. Thousands of women from over 50 countries have now graduated from Upfront's flagship program, The Bond. It's become the go-to to for women and organisations who want to grow confidence from the inside out. Their clients include global names like Nike, Just Eat Takeaway, the Ministry of Defence, the British Red Cross and PLEO, a true sign of the movement Lauren has built. 

Lauren is a sought after keynote speaker. Her goal is to help everyone in the room turn their own lights on. And she's not afraid to use her voice where it matters most. She was chair of the brilliant campaign group Pregnant Than Screwed for seven years, championing women against maternity discrimination. Her work has been recognised globally from being awarded an OBE for services to design and diversity, to being named one of Elle's Women Changing the World and one of Management Today's top businesswomen under 35. 

Originally from Scotland, Lauren now lives in Uppsala in Sweden with her partner and their seven-year-old son, juggling motherhood, business and a mission that only gets louder.

Lauren Currie's Links:

Website: https://www.weareupfront.com/
LinkedIn: https://www.linkedin.com/in/laurencurrie/
Instagram (Lauren): https://www.instagram.com/_laurencurrie_/
Instagram (Upfront): https://www.instagram.com/upfrontglobal/

 

Music by AudioCoffee: https://www.audiocoffee.net/

S5 E12: Why you don't need more strategy with Nicola Ward, founder of CakeDrop03 Apr 202500:38:33

What happens when your co-founder (and sister!) steps away and you're managing a business solo, as well as being mum to 2 kids? 

In this week's delicious episode I'm in conversation with Nicola Ward, founder of CakeDrop, who talks me through her experience of exactly that.

Nicola has run her business incredibly intuitively and flexibly, focusing on building relationships and leaning into creativity when Covid meant a pivot. She has some incredible advice to other founders thinking about motherhood and the trade offs we as working mums make.

My main takeaway? You don't need more strategy, you just need to take action.

Takeaways:

  • The unique dynamic between cofounder sisters

  • Covid forcing you to pivot and get creative

  • The benefits of being a small business in challenging times

  • Relationship building

  • Nicola's fundraising experience

  • What happens when your cofounder steps away

  • The trade offs working mums make - guilt and code switching

  • Advice for founders thinking about motherhood

  • Why you don't need more strategy

Chapters:

00:30 Introduction to CakeDrop and Nicola's Journey
02:36 The Dynamic of Sister Co-Founders
05:03 Navigating the Business Landscape
07:49 Adapting to Challenges During the Pandemic
10:32 Transitioning to Solo Leadership
13:03 Balancing Motherhood and Entrepreneurship
18:35 Fundraising Challenges and Experiences
19:02 Navigating Angel Investment and Fundraising Challenges
21:41 Balancing Motherhood and Entrepreneurship
26:15 The Impact of Parenting on Business Perspective
28:49 Embracing the Uncertainty of Motherhood
30:45 Building Relationships with Major Brands
31:49 The Importance of Execution Over Strategy
34:01 Future Growth Plans for CakeDrop
35:06 Finding Joy in Everyday Moments

Links:

Website: www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/

About Nicola Ward

Nicola Ward is the founder of CakeDrop, the award-winning solution bringing sweet treats to some of the UK's most exciting places, including Meta, Ladbible, Beauty Pie, and Netflix. Cake Drop specialises in branded treat experiences and automated gifting for employee birthdays and work anniversaries, making workplace celebrations seamless and delicious.

Nicola's journey into entrepreneurship began alongside her sister Anna, inspired by their own experiences working in the city, where they noticed the challenges of organizing office celebrations. This insight led to the creation of CakeDrop, aiming to make office celebrations effortless and enjoyable. Nicola has faced many highs and lows on her journey, from the shift to becoming a solo founder to navigating major business challenges, including the pandemic and operational hurdles.

Nicola Ward's Links:

Website: https://cakedrop.london/

LinkedIn: https://www.linkedin.com/in/nicola-ward-30404427/

Instagram: https://www.instagram.com/cakedropldn



Music by AudioCoffee: https://www.audiocoffee.net/

S5 E11: Birthday reflection: celebrate how far you've come - Solo episode with Caroline27 Mar 202500:23:08

When was the last time you reflected on how far you've come?

In this special birthday episode, I'm reflecting on the last five years - Motherhood, trauma, recovery, business, COVID, and giving myself the advice I needed five years ago.

My business and motherhood journey are intrinsically linked, and in this period of my life - out of the baby years and able to put more energy into business growth, it's been emotional to see how much I've achieved. Take a moment to look back on what you've achieved, everything you've experienced, good and bad, and celebrate yourself.

Resources

Snoop Dogg: https://youtu.be/NfF3bThOW0Q?si=I-ASqOrYhQMzIK4-

Takeaways

  • The advice I'd give myself 

  • Building a business through the baby years 

  • Your business can be a lifeline in difficult times

  • Working on yourself will make you a better leader

  • Rediscovering yourself post motherhood

  • Take time to reflect on how far you've come 

  • It's important to be selfish sometimes

  • Learn to ask for what you need

Chapters

01:00 Celebrating Growth and Reflection
03:08 Navigating the Baby Years
05:26 The Intersection of Business and Motherhood
08:02 Finding Purpose and Community
10:51 Empowerment Through Business
13:22 Lessons from the Journey
16:13 Gratitude and Moving Forward

Links:

Website: www.bumptobusinessowner.com
Instagram: https://www.instagram.com/bumptobusinessowner/
LinkedIn: https://www.linkedin.com/in/carolinepooley/


Music by AudioCoffee: https://www.audiocoffee.net/

S5 E10: Lightbulb moments and Wellbeing Practices with Kat Wellum-Kent, founder of Fractional Finance20 Mar 202500:46:15

What was the lightbulb moment for your business? Did you recognise it and mark it as the life-changing moment it was?

Kat Wellum-Kent, founder of Fractional Finance and one of the top 50 women in accounting took a selfie that day, because she knew 'this was the thing'.

From her 'dream job' at a Big Four accountancy firm, to starting her business, Kat has had some incredible support in her career journey: not only a fantastic mentor, but a strong spiritual practice.  She's also navigating a husband in the army who was often away for 6 months at a time, and a youngest who has recently been diagnosed with autism. 

Takeaways:

  • Kat's dreamt of becoming an accountant, but realised that becoming a partner wasn't for her

  • Her experience of both mat leaves employed by one of the Big Four

  • Kat's lightbulb moment for her business

  • The importance of mentorship 

  • Adapting and flexing in response to Kat's partner's Army career and how she navigates space for herself and her business too

  • Kat's spiritual wellbeing journey and how it's supported her in business and personal growth

  • Autism test and supporting the whole family

  • Replicating a business model and bringing in co-founders

  • Finding joy in the everyday moments

Chapters:

01:09 Career Path and Transition to Entrepreneurship
04:23 Navigating Motherhood and Corporate Life
09:28 The Challenges of Balancing Family and Work
14:21 The Birth of Fractional Finance
19:32 Building a Business with Ambition
24:46 Reflections on Resilience and Growth
27:12 The Importance of Self-Care and Personal Time
30:58 Exploring Spirituality and Personal Growth
36:35 Navigating Parenting Challenges and Autism Awareness
40:05 Future Plans for Fractional Finance and Business Growth
42:38 Finding Joy in Everyday Life

Links:

Website: www.bumptobusinessowner.com
Instagram: https://www.instagram.com/bumptobusinessowner/
LinkedIn: https://www.linkedin.com/in/carolinepooley/

 

About Kat Wellum-Kent

Kat Wellam-Kent is founder of Fractional Finance and one of the top 50 women in accounting. Kat's accounting career started in the Big Four, but after becoming a mother, she found the demands of corporate finance incompatible with family life. She transitioned to a smaller practice where she worked closely with small and early stage businesses. There she saw a critical gap; businesses were missing out on the financial strategy they needed to grow successfully. This inspired her to launch Fractional Finance in January 2023 an outsourced finance director service that provides startups and scaling businesses with expert financial guidance without the cost of a full-time hire. Kat and her team help business owners understand their numbers, make informed decisions and drive sustainable growth.

All of course, while navigating motherhood. Kat started her business while raising two children and managing life as the wife of a military husband who spends long periods of time away. Beyond finance, Kat also has a belief in manifesting, wellness and even crystals. 

Kat Wellum-Kent's Links:

Website: https://fractionalfinance.co.uk/
LinkedIn (Kat): https://www.linkedin.com/in/katwellum-kent/
LinkedIn (Fractional Finance): https://www.linkedin.com/company/fractionalfinanceltd/
Instagram: https://www.instagram.com/fractionalfinance/


Music by AudioCoffee: https://www.audiocoffee.net/

S5 E9: Why I was targeted by a multi-level marketing scheme - Solo episode with Caroline13 Mar 202500:16:02

This week I am unpacking the sometimes controversial topic of multi-level marketing schemes.

I have been targeted by representatives of various MLMs 3 times in my life; because I'm a  woman, with a performance background (aka poor!), and a mother. I was targeted within months of having my first child.

I share:

- The ways I've been targeted

- How to recognise MLMs for what they are

- How to avoid them

The first rule of MLMs? Deny it's an MLM.

 

Resources

Doing it For the Kids: https://www.doingitforthekids.net/

Secrets of the Multi Level Millionaire: https://www.bbc.co.uk/programmes/p076n2hg

On Becoming a God in Central Florida: https://tv.apple.com/us/show/on-becoming-a-god-in-central-florida/umc.cmc.67y9928dso088or48kueobu81

Not mentioned on the pod, but also worth a listen!

The Dream: https://open.spotify.com/show/69SbOSdWtOYpJArpX6KczL?si=f5eaa0c57b9443ff

 

Takeaways

  • Why Caroline is so passionate about MLMs

  • MLMs often target women, who are more vulnerable to their 'opportunities'

  • Why you should research MLMs, their origins and who ultimately is making the money

  • Personal experiences of being targeted by MLM recruiters

  • Red flags to recognise if you're being targeted

  • Ethical concerns surrounding MLM practices

  • Documentaries and shows to watch if you're also interested in MLMs

 

Chapters

00:00 Introduction and Unexpected Solo Episode
02:15 Understanding Multi-Level Marketing (MLM) and Its Impact
04:50 Personal Experiences with MLMs
07:54 Recognizing Red Flags in MLMs
10:30 Raising Awareness and Ethical Considerations
13:45 Documentaries and Further Exploration of MLMs

 

Links:

Website: www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/



Music by AudioCoffee: https://www.audiocoffee.net/

 

S5 E8: Fundraising, health tech and personal branding with Dr Dupé Burgess, founder of Bloomful06 Mar 202500:48:49

How clear are you on your values? An arresting question! I'm asking because my guest on the pod this week is Dr Dupé Burgess, founder of Bloomful, medical doctor, speaker, content creator and mum of 3. At the heart of everything she does? Her values.

That's why she's been able to build such a compelling personal brand on LinkedIn, and why she's such a compelling speaker and founder. Because mission drives it all.

If you're building a personal brand, fundraising or building a founder network from scratch, this episode is for you.

Takeaways:

  • Dupé's career transitions from NHS to consultancy to entrepreneurship - why it's so important to have a career that reflects your values

  • Bloomful's context of 2020 and Covid as we all became more aware of healthcare inequality for women and minorities 

  • How crucial education is for women to be able to advocate for their health 

  • Building a founder network from scratch

  • Dupé's experience of angel investor fundraising as a pregnant black woman

  • Trust your instincts when dealing with potential investors

  • Aligning your actions with your personal values

  • Why it's so powerful to build a personal brand especially for women

  • Where Dupé finds joy

 

Chapters:

00:00 Introduction to Dupé Burgess
02:21 Journey from Medicine to Entrepreneurship
12:21 The Birth of Bloomful
22:49 Bloomful's Mission and Services
26:01 Navigating Fundraising Challenges
30:10 Building a Personal Brand on LinkedIn
37:03 The Importance of Personal Values
40:32 Balancing Work and Family Life
48:38 Finding Joy in Work and Life

 

Links:

Website: www.bumptobusinessowner.com
Instagram: https://www.instagram.com/bumptobusinessowner/
LinkedIn: https://www.linkedin.com/in/carolinepooley/

 

About Dupé Burgess

Dupé is a medical doctor, keynote speaker, health tech founder, content creator, online writer and mum to three young kids. She spent eight years working as a medical doctor before transitioning into strategy consulting at BCG.

Dupé founded Bloomful in 2021, a health tech business on a mission to close the gender health gap and improve access to gynae care for women globally. It provides digital support for women dealing with common gynae health issues and has won multiple awards and grants over the past few years. As a leader, Dupé's biggest realisation has been that attention is the new currency and her role is to drive brand awareness.

Over the past three years, she's built her career by openly sharing the highs and lows of entrepreneurship, offering candid insights into what it really takes to start and grow a business. Dupé has two key missions, transforming women's health through Bloomful and leveraging her personal brand to not only amplify her impact, but also help other entrepreneurs to do the same.

 

Dupé Burgess Links:

Website: https://www.bloomful.io/
LinkedIn: https://www.linkedin.com/in/dupeburgess/
Instagram: https://www.instagram.com/bloomful.io
Newsletter: https://www.dupeburgess.com/newsletters/growth-tactics/subscribe


Music by AudioCoffee: https://www.audiocoffee.net/

S5 E7: How and why I changed my business mindset - Solo episode with Caroline27 Feb 202500:17:15

In this episode I'm talking about something that I think is a constant, if not battle, then area for improvement: mindset.

Mindset has been a hurdle that almost prevented me from achieving a business goal. But I was able to recognise it and work on it. So I'm talking about:

- How I recognised my mindset was the problem

- The goal it was hindering

- The steps I took to change it

- The support and resources I turned to (a surprise to me too!)

This episode is sponsored by Ancient + Brave (www.ancientandbrave.earth/). If you'd like to try any of their products (I am a big fan of True Collagen!) you can use our discount code BTB20 for 20% off your first order.

 

Resources

Goldman Sachs 10000 Small Businesses programme: https://www.goldmansachs.com/community-impact/10000-small-businesses/

Glennon Doyle, Untamed: https://www.goodreads.com/book/show/52129515-untamed

 

Takeaways

  • Why Caroline wanted to work on business growth and her application to the Goldman Sachs 10000 Small Businesses programme

  • Recognising old thought patterns and where your mindset is holding you back

  • Mindset is a key piece for founders and needs constant work!

  • Self care is essential for sustainable business growth 

  • Where to find support in breaking out of old mindset patterns

  • There's nothing better than a good old fashioned pep talk

  • Balancing family with the growth programme requires a lot of planning and communication

 

Chapters

00:00 Introduction to the Goldman Sachs Growth Programme
02:51 Mindset Shifts and Overcoming Doubts
06:05 Navigating Growth as a Mother and Founder
08:51 Preparing for the Interview Process
12:04 Building Confidence and Embracing Challenges
14:49 Practicalities of Balancing Work and Family

 

Links:

Website: www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/



Music by AudioCoffee: https://www.audiocoffee.net/

S5 E6: USPs, survival mode and growth with Jen Fuller founder of Etta Loves20 Feb 202500:50:04

Do you have that 'on the cusp' feeling? I think it's something that unites founders. There's always something on the horizon that helps keep the faith in your business, even when on paper it's not always clear.

My guest on the pod this week is Jen Fuller, founder of Etta Loves, science backed baby sensory products that are also absolutely beautiful. Jen is really open that it's the 'cusp' feeling that keeps her going rather than revenue or income goals.

I loved this conversation, as a service business owner, it's always fascinating to hear from product founders. Jen shares so much empathy, inspiration and nuts and bolts practical advice.

How to deal with copycat businesses, direct sales v working with retailers, opening in new territories, celebrity endorsements and what she gained from a business growth programme, Jen gives her perspective on it all.

 

This episode is sponsored by Ancient + Brave (www.ancientandbrave.earth/). If you'd like to try any of their products (I am a big fan of True Collagen!) you can use our discount code BTB20 for 20% off your first order.

 

Takeaways:

  • Balancing a corporate career with a family

  • Jen's light bulb moment for her business 

  • How Jen used her mat leaves to launch her business 

  • Struggling with the lack of control that comes with motherhood

  • Goal setting and 'the next thing' as a founder

  • Appearance v reality and businesses in survival mode

  • Committing to 'doing it properly' and Etta Loves' USP

  • Copycat businesses and products

  • Direct sales v working with retailers 

  • Celebrity endorsements and influencer marketing

  • Business growth and development programmes 

  • Balancing business and family as a founder

  • Where Jen finds joy

 

Chapters:

00:00 The Birth of Etta Loves
05:00 Navigating Career Transitions: From Stockbroker to Entrepreneur
10:00 The Challenges of Motherhood and Entrepreneurship
15:12 Building a Business: The Balancing Act of Income and Passion
19:59 The Science Behind Etta Loves: A Commitment to Quality
24:56 Facing Competition: Coping with Imitation and Industry Challenges
26:01 Navigating Copycats and Retail Relationships
28:06 Shifting Sales Strategies: Direct vs Retail
30:02 Celebrity Endorsements: The Kardashian Effect
34:10 Investing in Business Growth
39:41 Future Plans and the Uncertainty of Business
41:27 Balancing Work and Family Life
45:27 Finding Personal Joy Amidst Chaos

 

Resources:

Goldman Sachs 10000 Small Businesses: https://www.goldmansachs.com/community-impact/10000-small-businesses/us

UK Export Academy: https://www.great.gov.uk/export-academy/

Lauren Jumps: https://www.youtube.com/@LaurenJumps

 

Links:

Website: www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/



About Jen Fuller

Jen Fuller is the founder of Etta Loves, and mum to two little girls. Etta Loves was born from Jen's passion for providing babies with the best possible visual experiences to support their development while making everyday moments easier for parents and carers.

With a strong commitment to excellence, she collaborates with leading experts in infant vision and her dedicated team to create the most optimised sensory essentials in the world, designed with both science and sustainability in mind. The idea for Etta Loves came to Jen when her first daughter Etta was just six weeks old. She noticed Etta staring intently at the black and white pattern jumper she was wearing while feeding, completely ignoring the plain muslin on her shoulder. To Jen's surprise, Etta fed for longer and the usual overwhelm of feeding seemed to lift.

The light bulb moment sparked her fascination with infant vision and inspired her to harness the science behind what babies can see. Driven by this newfound passion, Jen set out to transform everyday baby essentials, starting with muslins, and expanding into powerful sensory tools that captivate tiny eyes and bring calm to daily routines. Today, Etta Loves offers beautifully designed, science-led products that provide babies with the wonder and focus they need while offering parents and carers moments of calm throughout their day.




Jen Fuller Links:

Website: https://www.ettaloves.com/

LinkedIn: https://www.linkedin.com/in/jen-fuller-ettaloves/

Instagram: https://www.instagram.com/ettaloves



Music by AudioCoffee: https://www.audiocoffee.net/

S5 E5: The game-changer for my business and wellbeing - Solo episode with Caroline13 Feb 202500:14:32

This week's episode is about the thing that has made all the difference in my business and for my wellbeing: consistency.

 

Why it's so important

Why it has been a game changer for me

Where I have seen big results

How I make sure I stay consistent (I'm talking processes and tools - you'll love this)

Why it shouldn't be another thing to beat yourself up about

This episode is sponsored by Ancient + Brave  (www.ancientandbrave.earth/). If you'd like to try any of their products (I am a big fan of the True Collagen!) you can use our discount code BTB20 for 20% off your first order

 

Resources

ClickUp: https://clickup.com/

 

Takeaways

  • What is consistency and what is manageable

  • Processes help maintain consistency - diarise them

  • Review regularly, what lessons are you learning, do things need to change?

  • Flexibility is important; be kind to yourself when things don't go as planned

  • Finding a balance between work and wellbeing is crucial

  • Procrastination can sometimes be a sign of needing a break

  • Celebrate small wins to maintain motivation

  • Consistency doesn't mean perfection; it's about progress

 

Chapters

01:00 Embracing Solo Podcasting

02:24 The Importance of Consistency

04:12 Managing Expectations and Productivity

08:09 Creating Effective Processes

11:13 Flexibility and Self-Compassion in Consistency

12:05 Finding Balance in Business and Wellbeing

 

Links:

Website: www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/



Music by AudioCoffee: https://www.audiocoffee.net/

S5 E4: Equality and ambition for mums with Jelena Skene co-founder of Press Flow06 Feb 202500:49:28

If anyone is ever in doubt about mum's commitment to their careers post babies, please, use this conversation as proof that we are only ever more ambitious and focused.

This week I'm talking to Jelena Skene, co-founder of 2 businesses raised alongside 2 small boys. It's been a busy few years for Jelena!

My main takeaway from our conversation, and there are many, is: just start. You can't plan everything around having a family, if you have a business idea, just try it. I also loved her thoughts on what makes a good business idea, and what you actually need to create a successful business.

If you're looking for advice on how to effectively PR pitch your business, listen to the end, Jelena has some incredible practical tips.

 

This episode is sponsored by Ancient + Brave (www.ancientandbrave.earth/). If you'd like to try any of their products (I am a big fan of True Collagen!) you can use our discount code BTB20 for 20% off your first order.

 

Takeaways:

  • Jelena's path from law, to fashion to marketing agency and how planning for a family informed her choice to move into entrepreneurship 

  • The highs and lows of Covid with a business and a baby

  • Jelena's varied experiences of birth and mat leave in the UK and abroad

  • Equality both in earnings and in childcare with Jelena's partner

  • The contrast between an anxious pregnancy and the positive realities of motherhood

  • The benefits of city connections for business opportunities 

  • You don't need an original idea to start a business, just a gap in the market

  • The development of Press Flow alongside their first business and their fundraising plans for 2025

  • Community support and especially amongst female founders is invaluable for early-stage business

  • How motherhood enhanced Jelena's focus and ambitions and societal misconceptions about mums

  • Jelena's tips on effective PR pitches

Chapters:

00:00 Introduction to Jelena's Journey
03:01 Career Shifts and Discovering Passion
06:14 Navigating Parenthood and Career Decisions
09:13 The Impact of COVID on Business
12:01 Building a Business During Lockdown
14:54 Balancing Work and Family Life
18:00 The Experience of Motherhood
21:03 Life in Barcelona and Business Growth
24:09 Returning to the UK and Future Plans
28:19 The Importance of Cities for Connections
30:07 The Journey to Pressflow
34:11 Building Pressflow: A Strategic Approach
39:01 Community and Networking for Founders
42:04 Motherhood and Ambition
46:31 Finding Purpose as a Mother and Entrepreneur
49:05 Tips for Effective PR Pitching
52:08 Finding Personal Joy Amidst Business and Motherhood

Links:

Website: www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/

 

About Jelena Skene

Agency-turned tech founder of Press Flow and mother of two, Jelena has a background in digital marketing for major fashion and lifestyle brands. In March, 2024, Jelena co-founded Press Flow Limited with her husband, a free PR platform that connects experts, PR professionals, and journalists.

Press Flow provides unlimited free pitching, making it an accessible tool for small businesses, personal brands, PR professionals, and experts seeking media exposure. Not their first business, prior to Press Flow, Jelena and her husband ran an agency and together through COVID juggled the demands of new parenthood and founder life for the first time.

Jelena Skene Links:

Website: https://www.pressflow.io/

LinkedIn (Jelena): https://www.linkedin.com/in/jelena-skene-2a3a9b60/

LinkedIn (Press Flow): https://www.linkedin.com/company/pressflow/



Music by AudioCoffee: https://www.audiocoffee.net/

S5 E3: Business growth and mum guilt - Solo episode with Caroline30 Jan 202500:10:28

I have been judging myself recently for some of the decisions I've been making. For 2025 my goal is business growth, and that means I'm making decisions that prioritise my work and my wellbeing at the cost of family time.

There are a lot of expectations on us as mums and female founders: some from ourselves, from the people around us, the patriarchy. I am unpacking my feelings of mum guilt, and why I refuse to feel it anymore. 

 

This episode is sponsored by Ancient + Brave (www.ancientandbrave.earth/). If you'd like to try any of their products (I am a big fan of the True Collagen!) you can use our discount code BTB20 for 20% off your first order

 

Takeaways

  • Prioritising your business can throw up a lot of feelings of guilt for mum

  • It's OK to seek support with childcare, housework or in your business

  • Mums shouldn't feel guilty for prioritising their careers

  • Networking and socialising can be draining, self-care is essential for maintaining energy and focus

  • It's important to challenge societal expectations of motherhood

  • Business retreats can provide valuable opportunities for growth

  • Finding a balance between work and family is a personal journey

  • Sharing experiences can help normalise the challenges of working mums

 

Chapters

00:00 Balancing Business Growth and Motherhood
03:05 Navigating Guilt in Business and Parenting
05:57 The Importance of Support Systems for Working Mothers
08:48 Embracing Business Retreats and Personal Growth

 

Links:

Website: www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/



Music by AudioCoffee: https://www.audiocoffee.net/

S5 E2: Exploring authenticity, business growth and resilience with Lea Turner founder of The Holt23 Jan 202500:52:07

In this inspiring episode, I'm joined by Lea Turner, LinkedIn expert, community builder, and founder of Holt, a thriving membership platform for small businesses.

Content warning: there is a mention of suicidal ideation as Lea reflects on her teenage years and missed ADHD diagnosis.

Lea's journey into entrepreneurship wasn't planned. Like so many of my guests on the pod, she didn't initially see herself as a business owner. Her entrepreneurial path began with a transcription side hustle, which played to her strengths and funded her travels. As her income grew to match her day job, she took the leap into full-time self-employment.

We discuss how Lea managed her business while preparing for maternity leave, how her son has influenced her career decisions, and her remarkable pivot during the Covid-19 pandemic when her income streams dried up overnight.

I think we can all relate to Lea's struggles with showing up authentically on social media, but she has really nailed it. By embracing her uniqueness, she transformed her LinkedIn presence, skyrocketing her followers and opening the door to incredible new opportunities.

We explore the positives and negatives of social media: It wasn't easy for Lea to own her expertise, it took other industry leaders deferring to her as an expert in social media discussions before she could see herself in that light. She shares her experiences dealing with online trolls and how she's developed a positive, resilient mindset in response to negativity. 

This episode is packed with insights about business growth, balance, authenticity, and resilience. I hope you're as inspired by the conversation as I was!

This episode is sponsored by Ancient + Brave. If you'd like to try any of their products (I am a big fan of True Collagen!) you can use our discount code BTB20 for 20% off your first order.

 

Takeaways:

  • How Lea navigated the pandemic as a single mum and business owner

  • Lea's late diagnosis ADHD and the challenges it presented particularly in her teenage years. Content warning: suicidal ideation

  • Entrepreneurship was not initially on Lea's radar; it started as a side hustle to fund her travels and quickly matched her day job in earnings

  • Partly due to her ADHD, Lea is comfortable with risk and knows that we always survive failure, so why not try?

  • 4 years into her business, Lea fell pregnant, and knowing that mat leave wasn't an option worked overtime to save as much as possible

  • As her son went to school, Lea reassessed her work structure knowing it was incompatible with spending quality time with her son outside of school hours

  • Her pivot into LinkedIn training came as a result of Covid and all her client work drying up overnight

  • Lea initially struggled with authenticity on LinkedIn, but decided to embrace her uniqueness and got an incredible response

  • She faced a lot of self doubt over calling herself a LinkedIn expert, but eventually recognised her skills as other business owners referred and deferred to her as expert

  • Lea has suffered from some scary and unpleasant trolling online based on her appearance, but stood up for herself and has learnt to deal with it

  • Building her membership platform, Holt, was a response to the needs of her already existing community of business owners

  • As a scalable and more personally fulfilling business Holt is her focus for now, practising what she preaches, Lea has hired her team exclusively from the membership

  • Lea is looking forward to creating more of a work/life balance in the future 

 

Chapters:

00:00 Introduction to Lea Turner's Journey
06:15 Navigating Life During COVID-19
12:46 Overcoming Personal Challenges and Discovering ADHD
18:45 The Transition to Entrepreneurship
26:30 Building a Business and Embracing Change
28:10 Rediscovering LinkedIn: A Personal Journey
31:03 From Typing to Training: A Career Shift
33:01 Embracing Expertise: Overcoming Self-Doubt
36:49 Navigating Online Harassment: Standing Up for Yourself
39:49 Building a Supportive Community: The Holt
50:50 Work-Life Balance: Achieving Freedom as a Business Owner

 

Links:

Website: www.bumptobusinessowner.com

Instagram: https://www.instagram.com/bumptobusinessowner/

LinkedIn: https://www.linkedin.com/in/carolinepooley/



About Lea Turner

Lea Turner is an entrepreneur who transformed her life as a single mum through becoming a successful business owner. In 2019, she was working long hours typing medical reports while caring for her young son, barely making ends meet.

Seeking a change, she began posting on LinkedIn, leveraging her humour and authenticity to connect with others. This approach quickly gained traction, leading to a substantial following, which currently stands at almost 200,000 followers and a fast growth LinkedIn training business. Over five years, Lea has built a six-figure income through her LinkedIn training, digital courses, and in-person workshops. In December 2024, she decided to close the doors on her LinkedIn training services to focus on new ventures.

Lea is now running The Holt, an online membership community launched in June 2022. The Holt offers expert masterclasses in community and networking for solopreneurs, freelancers and small business owners, fostering a supportive and inclusive environment.

 

Lea Turner's Links:

Website: https://www.leaturner.co.uk/

Website: https://www.the-holt.com/

LinkedIn: https://www.linkedin.com/in/lea-turner/

Instagram: https://www.instagram.com/leaturnerholt/



Music by AudioCoffee: https://www.audiocoffee.net/

S5 E1: January vibes, my learning from 2024 and focus for 2025 - Solo episode with Caroline16 Jan 202500:12:56

If January has been…Januarying, then you are not alone. I've found it difficult to come back to work this year, comparisonitis and anxiety have been getting the better of me.

So in this week's episode I'm sharing:

  • My biggest business learning from 2024
  • My focus for 2025
  • Who we've got coming up on the podcast for Season 5 (make sure you're subscribed!)
  • The wellbeing tools I keep returning to

This episode is sponsored by Ancient + Brave (https://ancientandbrave.earth). If you'd like to try any of their products (I am a big fan of the True Collagen!) you can use our discount code BTB20 for 20% off your first order

 

Resources
Untamed by Glennon Doyle: https://uk.bookshop.org/p/books/untamed-stop-pleasing-start-living-the-no-1-sunday-times-bestseller-glennon-doyle/3463827?ean=9781785043352

 

Takeaways

  • January can feel overwhelming, but it's important to embrace the vibes, whatever they look/feel like for you

  • Work-life balance is crucial for mums who are also business owners, I share the tools I keep coming back to

  • It's okay to take your time with personal and business goals

  • My biggest business learning from 2024 and my focus for 2025

  • Community support is vital for female founders navigating challenges

 

Chapters

00:00 Embracing January Vibes

03:06 Navigating Work-Life Balance

06:10 Self-Care and Mental Health

08:57 Looking Ahead: Business Growth and Community Building

Links:

Website: www.bumptobusinessowner.com 

Instagram: https://www.instagram.com/bumptobusinessowner/ 

LinkedIn: https://www.linkedin.com/in/carolinepooley/

 


Music by AudioCoffee:  https://www.audiocoffee.net/

© My Podcast Data · Independent project · Data from Apple & Spotify