Explore every episode of the podcast Bulletproof Selling

If you've ever had to step away from your sales desk for a vacation or family emergency, you know how stressful it can be to return. Overflowing in boxes in overdue tasks make it difficult to pick up the pieces and restart deal momentum. There is a way to ensure that your deals progress even when you can't be there to sell, and that's what we sat down with Nelson de Miranda to learn. He is the senior director of customer success for Method, and he shared the same systems his team uses to ensure that deals progress even if a salesperson isn't there to sell. It's all in this week's episode of Bulletproof Selling!

Many salespeople fall into the habit of being quick to respond to every prospect sentence or question. The best salespeople, however, take the time to pause and assess what the best response might be. To learn how we can leverage the power of the pause to move further in our sales conversations, we sat down with Jeanette Bronee, a culture strategist and global keynote speaker. She shared with us the same techniques she has taught to companies like Microsoft, Lockheed Martin, and IBM so that we too can sell more and serve more!

Folks are naturally attracted to those who are excited about who they are and what they do. Conversely, if someone doesn't have passion about what they sell, it makes it very difficult to convince anyone else it is worth buying. To learn how we can have the courage to be confident in every one of our sales conversations, we sat down with Chad Coe, owner of a financial planning firm currently managing over $200,000 million of assets for their customers. He shared the same techniques he uses to generate confidence in every one of his sales conversations, and it's all on this week's episode of Bulletproof Selling!

While emails are not as effective as they once were, they should still be a tool in our conversion toolbox. The best salespeople still use emails, but they ensure that those emails are relevant to their prospects. To learn how to make our emails more effective so we can capture more clients, we sat down with Adam Rosen, founder of Email Outreach Company. He showed us how we can magnetize more leads with customized emails that don't give up after the first attempt. It's all in this week's episode of Bulletproof Selling!

As salespeople, we are always looking for ways to replicate our best sales. But what if the key to getting more of our best customers has nothing to do with finding new prospects? In this episode, we sat down with Tom Parbs, vice president of sales for Haas Alert. He showed us how he coaches his sales team to capture what works and ensure it is consistently applied in every conversation and on every deal. It's all in this week's episode of Bulletproof Selling!

During a busy schedule, how do we take time to ensure that we are not falling behind? Instead of waiting for our environment to change before we do, we can take the initiative on our improvement by ensuring we are using best practices. To learn how to systemize rapid evolution in our skill set, we sat down with Moustafa Moursy, president of Push Analytics. He showed us a time-tested way to always improve how we sell and serve!

As our tech stacks grow larger in sales, many salespeople lose sight of what data was supposed to do for us to begin with: make our outreach more efficient and more impactful! If we leverage data before we ever reach out to a prospect, we can ensure better results. To learn how it's done, we sat down with Bob Scarperi, cofounder of Revenue Vision Partners. He shared the same system he coaches his clients to use to ensure they are leveraging data to only reach out to their highest-quality prospects. It's all in this week's episode of Bulletproof Selling!

Many senior salespeople thrive when they aren't micromanaged, but unfortunately some of them fall into a different trap. They produce so much it is difficult to fire them, but unfortunately cause their leaders to have to manage them by doing damage control with teammates and customers. To learn the art of corralling these types of senior salespeople, we sat down with Steve Weinberg, author of above "a sales management. He shared a chapter in his book with us on how to deal with the cowboys on our team, and it is all in this week's episode of Bulletproof Selling!

Many salespeople experiencing downtime in their industries, but we all can do a better job of leveraging seasonal changes to sell and serve more. To learn how it's done, we sat down with Brian Callan, national sales director with Industrial Supply Solutions to learn how he guides his sales team to take advantage of every season and how they sell and how they serve their customers. It's all in this week's episode of bulletproof selling!

As technology progresses, salespeople's tech stacks only seem to grow. Even the best data won't help us sell more or serve more unless we are leveraging it in relevant ways. To learn how to be more relevant and how we use our prospect data, we sat down with James Roth, CRO of Zoominfo. He walked us through the same system as his salespeople use to take a powerful set of data and make sure they are always relevant in their outreach. It's all in this week's episode of bulletproof self!

Salespeople know that relationships create revenue. Unfortunately, they usually focus only on the relationships they have with prospects and customers. This leaves an entire chunk of value off the table: the relationships you could be making between customers! To learn how to leverage our own customer networks as an asset, we sat down with Steve Olds, president of Patriot Mission. He shared the same skill sets he uses to ensure that his connections are benefiting from each other and keeping him top of mind! It's all in this week's episode of Bulletproof Selling!

As salespeople, we may understand how to educate and provide value to prospects, but finding and hiring top sales talent to join our team can seem like speaking a different language. To solve this problem, we sat down with Dan Fantasia, president of tree line Inc. he has helped more than 3500 salespeople find their next opportunity, and he shared the same system that he recommends sales teams use to turn their sales funnel into a talent acquisition funnel. It's all on this week's episode of Bulletproof selling!

In sales, time is the one resource we can't create more of. Too many salespeople spend their days simply checking tasks off a list without assessing which tasks will get them to their goals the fastest. To learn how we can better prioritize our sales time, we sat down with Ben Fiechtner, CRO of Clari. He showed us how he guides his sales team to better prioritize their time so they can sell more and serve more. It's all in this week's episode of Bulletproof Selling.

Ownership is a popular topic, but how do we implement it in every sales conversation? That is the question we posed to Matt Rose, executive vice president of sales of H-Wave and US Army veteran. He shared the same process he trains his sales team to use to ensure that they never give up the next step of their sales conversations, ensuring that they can sell more and serve more! It's all in this week's episode of Bulletproof Selling!

One of the easiest sales to make is to someone who already bought from you. But what happens if you don't have any new products or services to offer? That is a challenge that we brought to Justin Parke, national sales manager with Trader Interactive and veteran of the US Army. He shared exactly how his salespeople develop and communicate the type of value that gets previous customers excited about purchasing again. It's all on this week's episode of Bulletproof Selling!

We all want to do business with more great customers, but how do we find them, and how do we attract them into our orbit? To answer that question, we sat down with Luke Cox, CEO of Hunt Lift Eat, and former infantry captain in the US Army. He walked us through the same system he used to establish his company while still on active duty and ensure that he was attracting customers that had a strong alignment with his values. To learn how to do this in your own sales process, check out this week's episode of Bulletproof Selling!

Salespeople are always on the hunt for ways to differentiate themselves, but many overlook one of the easiest things they can leverage in any sales conversation: their selling style. To learn how to systemize the way we leverage our own sales style as a differentiator, we sat down with Tim Kuehn, vice president of global sales and supply chain with ITS. He shared the same method he trains his team to use to ensure that they are leaning into what makes them different in every conversation. It's all in this week's episode of Bulletproof Selling!

Whether we are standing up a new team or up leveling up an existing team of sellers, outbound sales are where we can always take the initiative. Unfortunately, too many sales teams hope their salespeople understand how to conduct great outbound, and fewer are aligned on what success looks like. To learn how to establish (or reestablish) a great outbound sales process, we sat down with former Marine and current Vice President of sales Daniel O'Briant. He walked us through the same process he uses his new sales teams to ensure our outbound sales activity serves more and sells more!

Many salespeople earn a great living from customers who keep coming back. But for those of us just a building that type of pipeline, how do we achieve it faster? That is the question we post to Curtis Lewsey, author of Appreciation Marketing and founder of AM Cards. He shared with us the same system he advised his client to use to gain more followers on business, and I'm sure they are selling more and serving more. It's all in this week's episode of Bulletproof Selling!

One of the toughest parts about selling are the assumptions we make. As we have more and more conversations, we tend to carry what we hear from one prospect to another. That works, until it doesn't. To learn how we can stop assuming in sales and better test our assumptions before they cost us revenue, we sat down with Brady Jensen, founder and CEO of Aggregate Insights. He shared a system any salesperson can use to map out our assumptions, test them, and ensure that we are better aligned in every conversation! It's all in this week's episode of Bulletproof Selling!

Many salespeople are focused on understanding every aspect of the features and benefits of what they sell. The problem is prospects and customers don't care. They do care about the problems they need solved. To learn how to systemize our discovery in a solution-oriented way, we sat down with Steve Schmidt, CEO of Magnetic. He walked us through a simple system that any salesperson can use to ensure we are engaging our prospects emotions and developing customized solutions for the problems being solved. It's all in this week's episode of bulletproof Selling.

Many salespeople are responsible for servicing existing customers while developing new business. It can be tough to juggle this type of role, but with the proper systems, it becomes not only possible but also enjoyable! To learn how it's done, we sat down with Josh Patton, a former Navy aviation ordinance specialist and vice president of sales. He revealed the same strategy he coaches his sales team to use to ensure that they can sell more while serving more!

Too many salespeople spend time on accounts that go nowhere, and too many sales leaders struggle to get their salespeople to accurately qualify their deals. Instead of using subjective data to build our piplelines, we can remove hope from systemizing how we qualify deals – even before we've called on them. To learn how to master the art of qualification, we sat down with Paul Butterfield, founder of Revenue Flywheel Group. He showed us exactly how he guides clients through better qualifying their deals so they can sell more and serve more! It's all in this week's Bulletproof Selling podcast!

 If you've ever had a hard time communicating the value of what you sell to potential prospect, you might want to look in the mirror. Sales people often struggle to convert prospects because they are speaking to the wrong types of buyers. To ensure we are targeting the right audience, we sat down with Dr. Yaniv Zaid, author of the 21st Century Sales Bible and former officer in the Israeli Air Force. He shared the same system he teaches to his clients so that we can target the right audiences, sell more and serve more! It's all in this week's episode of Bulletproof Selling!

Success isn't a one-person show in sales. We each have a team and partners that ensure we have the resources we need to sell, and serve, our customers. Yet many salespeople hope they'll be able to hold the line all by themselves. To learn how we can better partner with the other teams in our own companies or even with partners outside our chain of command, we sat down with Shawn Breaux, a sales manager with Central Spine and former Navy Corpsman. He showed us the same system he uses to ensure that our sales partners see us as essential elements of their success so they'll want to be part of ours. It's all in this week's episode of Bulletproof Selling!

The more honest we are, the better our conversations tend to be – but to many salespeople leave their transparency to chance. In this action-packed episode, we sat down with an expert in sales transparency, Shane Wingo, VP of sales in employee benefits with BKS Partners. He shared the exact process he uses to ensure everyone in a sales conversation is transparent with each other, and how to use transparency as a value-driver throughout the sales cycle. It's all in this week's Bulletproof Selling podcast!

If you'd like to be the salesperson that your prospects can't wait to hear from, it means you need to be more than an order taker or even an order maker. You'll have to be the one with solutions they can't get anywhere else and deliver an experience that differentiates you from your competition. Too many salespeople wait around, hoping they'll reach this level of performance – but the best salespeople know how to take the initiative on change. To learn how we can assess what's working and what isn't in our sales process and stay ahead of the rate of change in our industry, we sat down with Kyle Sharpe, president of Healthcare Logistics and former sergeant in the US Marines. He shared a system he used in the military and now deploys into his sales team, and it's all in this week's episode of Bulletproof Selling!

When we meet a prospect who 'gets' us, what we sell, and immediately see how it could benefit them, sales happen on their own. Unfortunately, most of the folks we're selling to are inundated with offers and don't have the time to figure out how your unique product or service can help them. That's where validating your value becomes critical, and to learn how to build it into every sales conversation, we sat down with Bocar Dia, a partner at Forum Ventures. His job is to be pitched to, so he understands how to ensure each of us are clearly communicating value in every conversation. It's all in this week's episode of Bulletproof Selling!

Too many salespeople wait until they're in a meeting or in a conversation before they start performing, and it results in delayed sales and prospect attrition. The best salespeople, however, put the same amount of prep into their meetings as they do their research and outreach. To learn how we can turn prospect meetings into a high-performance process, we sat down with Gabe Lullo, CEO of Alleyoop, a company that's responsible for setting almost half a million sales meetings. He shared the exact process he walks his clients through to ensure their sales meetings get results, and it's all on this week's episode of Bulletproof Selling!

Salespeople's biggest struggle isn't caring about what they sell, it's convincing prospects why THEY should care. There's a group of salespeople who are expert at selling ideas before anything tangible appears – and you've seen their work. To learn how to apply this expertise to our own sales process, we sat down with Julie Barlow and Jean-Benoit Nadeau, professional writers and small business coaches. They shared the techniques they've honed over careers of selling ideas and helped us build a system that any salesperson can use to show prospects why they should care about what we're selling. It's all in this week's Bulletproof Selling podcast!

Too many salespeople and sales teams think they're operating on their own in their companies, with little support or understanding from marketing, operations, and delivery. This leads to high customer turnover and fewer referrals as customers don't feel like they're being valued by a cohesive team. To learn how we can get every department singing from the same sheet of music, we sat down with Luis Baez, a revenue enablement strategist who has worked for some of the largest companies on the planet. He showed us how to turn a solo sales act into a sales symphony, and it's all in this week's Bulletproof Selling podcast!

We all know that the more prospects we're pursuing, the more potential revenue we have, but how do we manage great outreach and awesome conversations at scale? To learn the secret of relentless selling at scale, we sat down with Nicole Williams, a former intelligence analyst with the US Army, and now the regional vice president of operations and sales for the QPS employment group. She showed us how any salesperson can plan their work and work their plan in a way that doesn't just sell more but allows us to serve more prospects and clients along the way! It's all in this week's Bulletproof Selling podcast!

If you're spending time driving deals only to get stuck in negotiations, you're going to love this week's episode of Bulletproof Selling! We delve into the art of deal-making, exploring strategic approaches that elevate sales professionals to new heights. To learn how the very best negotiate better deals, we sat down with Mark Raffan, CEO of Negotiations Ninja. Raffan shared his expertise, unveiling the strategies that transform negotiations into a system any salesperson can use. Whether you're a seasoned professional or a budding sales enthusiast, you'll learn how to ensure your deals don't stall at the most critical stage!

Most salespeople wouldn't consider 'purpose' as one of their most powerful selling tools, but in study after study, those with purpose out-performed those without. To learn how we can systemize more purpose into our conversations, we sat down with Lisa McLeod, founder of McLeod & More, Inc., and author of the bestselling Selling With Noble Purpose. She showed us the power of operating in alignment with our, and our prospect's, purpose. It's all in this week's episode of Bulletproof Selling!

Wherever there is misalignment on the sales team between activity and results, you will find a misalignment of understanding. This understanding comes from folks not being clear about what success looks like or the steps it takes to get there. In this week's episode of Bulletproof Selling, we sat down with Russ Hawkins, CEO of Agilence, Inc. He showed us a way that any team can get realigned on the power of shared language so that they can sell more and serve more. It's all in this week's episode of Bulletproof Selling!

Money is one of toughest subjects in any relationship, and it's often the one that stalls or destroys even the best sale. Top-performing salespeople don't fight with prospects to justify their prices – instead, they work with prospects to develop the right budget to solve their problems. To learn how we can build this process into every one of our conversations, we sat down with Tyler Watkins, senior regional sales manager with Spirent and former intelligence officer with the US Marine Corps. Tyler offered us a roadmap for sales professionals navigating the complexities of unique budget cycles and prospect challenges. Join us as we explore how to craft budgets alongside our clients to sell more, and serve more. It's all in this week's episode of Bulletproof Selling!

Developing a trusting relationship is a key to success in sales, but how do we ensure we have a pipeline full of folks who already know, like and trust us? To find the answer, we sat down with Michael Lange, the VP of Sales at Ferrara Logistics Services and former Navy Seabee. He showed us how to systemize and scale building and leveraging a personal network for consistent business success. Whether you're a sales aficionado or a budding professional seeking to elevate your networking game, you'll want to unravel the secrets to simultaneously creating lasting connections and a fuller pipeline. It's all in this week's Bulletproof Selling podcast!

If you're in an industry where buyers are shopping you on price, you're not alone. Even if what you sell is like what a buyer can get somewhere else, it doesn't mean you should revert to discounts and concessions to make the deal. To learn how to reshape our products and services from a commodity into a collaborative sales process, we sat down with Brian Harvey, southwest sales leader with Marsh McLennan Agency and former Coastguardsman. He showed us how to reposition ourselves in the market and change buyer perception, and it's all in this week's Bulletproof Selling podcast

For many salespeople, the ability to quickly build rapport is something they either have, or don't. Because rapport is one of the most critical elements for establishing trust and driving engagement, every salesperson should be working on ways to increase their ability to build rapport, but there are few processes to do so. Until now. We sat down with Matt Lombardi, CEO of Share, to learn how he coaches his clients and salespeople through the rapport-building process. If you want to drive more conversations and shorten your sales cycle, you're going to love this week's Bulletproof Selling podcast!

Salespeople know that selling to an existing customer is easier than selling to a new one, but few take the time to ensure every customer's sales journey maximizes future sales. To learn how we can systemize recurring revenue, we sat down with Troy Small, a former Marine Corps Drill Instructor and current VP of Sales at Skyway Acquisition. He showed us how the buying journey can be constructed to ensure more engagement and more renewals and follow-on sales. It's all in this week's Bulletproof Selling Podcast!

Senior salespeople often seem like they only deal with the best prospects: The folks who are most responsive, engaged, and qualified. What many don't realize is that the same book of business can be consciously created by salespeople of any experience level, if they know what they are looking for. To help us create a way to choose our best prospects, we sat down with Joel Stevenson, CEO of Yesware. He showed us how to make every deal our best deal, and it's all on this week's Bulletproof Selling podcast!

Whether you're drowning in new leads or scraping the barrel for business, there's one process you can't ignore if you want to increase sales: how you qualify, and disqualify, your prospects. It's an area a lot of salespeople try to 'wing', and their pipeline suffers the consequences. To learn how the best salespeople are qualifying their prospects, we sat down with Ryan Booth, vice president of sales at PSI Process and former US Army officer. He showed us exactly how to set ourselves up for success with every qualification conversation. It's all in this week's Bulletproof Selling Podcast! 

If you think your sales process is complicated, welcome to the complex sale. You're juggling decision makers, conflicting goals, shifting delivery timelines and budgets. It's almost too much for a salesperson to manage – which is why you're going to love this week's episode. We sat down with Gavin West, vice president of sales and marketing at Smileyscope and former Marine Corps scout sniper. He walked us through a simple system that he's trained his salespeople to use to ensure they're putting the right rounds on target. It's all in this week's episode of the Bulletproof Selling podcast!

Leads are the fuel that powers our pipelines, but too many salespeople forget to top off the tank. To avoid sales slumps, we sat down with Chet Lovegren, founder and 'Head Sales RX'er' at the Sales Doctor. He showed us exactly how to mine our existing databases, personal network and those of our teammates to ensure we were consistently putting new leads into the pipeline and re-engaging old ones. It's all in this week's episode of Bulletproof Selling!

We know that if we're not growing as salespeople, we will be left behind. But how do we identify and prioritize the improvements we need to make, and then create an action plan to ensure those changes are made? To learn the answer, we sat down with Alan Versteeg, the CEO of Growth Matters. He showed us a simple system any salesperson can use to regain control of their own success on the battlefield of business – and it's all in this week's Bulletproof Selling podcast!

In sales, we spent a lot of time generating conversations with buyers. Most salespeople leave the next step of the sales process the chance, hoping they'll be able to perform when it matters most. To ensure that we are crafting compelling sales demonstrations, we sat down with Farzad Rashidi, lead innovator of Respona. He shared with us the same system he and his team use to prepare for their sales demonstrations and convert more business. It's all in this week's episode of Bulletproof Selling!

Want to start an inter-office fight? Pit sales and marketing against each other. When these two teams work together, magic happens, but there's often misalignment that slows down sales and increases attrition. To learn how to ensure sales and marketing are in a harmonious relationship, we sat down with Tim Butler, CEO of Innovation Visual, to learn exactly how he coaches his clients to supercharge the performance of both sales and marketing. It's all in this week's Bulletproof Selling podcast!

The more meetings we book, the more conversations we can have, and the more chances we have of making sales. However, most salespeople approach their sales cycle from the wrong end and wonder why they're not seeing results! To learn how to construct a calendar that provides value to prospects at every meeting, we sat down with Bill George, VP of Sales at Ewing Foley, and a former platoon sergeant in the US Army Reserve. He showed us the secret to creating a packed calendar and packing more value into every conversation!

In the battlefield of sales, we can't hope to win with outdated technology. Fortunately, the most effective piece of sales technology is likely one you already have: your CRM. Yet, too many salespeople avoid their CRMs because they can't see how it serves their prospects, and sales leaders are rarely able to pinpoint where their CRMs are most valuable in advancing the sale. To learn how to arm our salespeople with customer-driven technology, we sat down with Hunter Austin, co-founder of Kelly-Austin, and he showed us exactly how powerful a sales process can be in our CRM – when it's focused on the customer's needs.

It's upsetting to lose a deal, only to discover that your competitor got the business. And that the customer paid more and is receiving less! Most of our lost deals occur long before we even reach out to the customer, and to discover why – and how to turn it around – we sat down with Skip Vish, VP of Sales at Upland Software, and a former Chinook Pilot and Operations Officer with the US Army. We discussed building a system that any salesperson can use to ensure we were handling leads consistently well and apply all our best practices to ensure we sold – and served our customers!