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In this episode, Cole and Gavin welcome Jeremy Morillo from Stanley Stella to discuss the brand's unique approach to sustainable fashion, their entry into the American market, and the challenges and strategies involved. Jeremy shares insights on the importance of quality and sustainability in apparel, the sourcing process of organic cotton, and the evolving trends in the industry. He emphasizes the significance of building relationships with customers and adapting to their needs, as well as the importance of sampling programs to showcase the quality of their garments.

Chapters

00:00
Introduction to Stanley Stella and Inktavo Promotions

03:03
The Unique Selling Proposition of Stanley Stella

05:58
Navigating the American Market: Challenges and Strategies

08:50
Understanding the Customer Base and Market Positioning

11:57
Sourcing and Sustainability: The Journey from Cotton to T-Shirt

15:00
Trends in Apparel: Colors, Styles, and Market Adaptation

18:01
Personal Journey: Transitioning to Stanley Stella

20:55
Sales Strategies: Building Relationships Over Transactions

23:57
Sampling Programs and Customer Engagement

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In this eye-opening episode, we sit down with Ian Hinckley from DGI Apparel to tackle the tough questions everyone in the custom apparel game is asking. From rising tariffs and supply chain chaos to the tech-driven shakeup in how shops order and operate — Ian breaks it all down.

🧵 Hear how DGI evolved from software development into a powerhouse in the print world, and what that journey reveals about the future of our industry.
 💰 Learn why understanding market dynamics and pricing strategies isn't just smart — it's survival.
 🛠️ Discover how small shops can streamline their operations with automated purchasing, supplier integrations, and smarter buying habits.

If you're wondering how to keep your shop competitive, cut through the noise, and actually grow in this unpredictable market — this is the conversation you can't afford to miss.

Powered by seps.io and Merch Troop

takeaways

• Suppliers are adjusting inventory strategies to mitigate tariff impacts.
• Hats and bags are expected to face the most significant price increases due to tariffs.
• Nearshoring is becoming a trend to reduce supply chain risks.
• U.S. manufacturers may benefit from increased demand as tariffs raise import costs.
• Pricing dynamics are shifting, with some costs decreasing while others rise.
• Small shops should explore different pricing tiers to optimize costs.
• Building a comprehensive marketplace requires significant technical effort and understanding of user needs. We have a high standard for what the shopping experience needs to be like.
• The autopilot feature will optimize purchasing processes.
• Building processes and systems is crucial for business growth.
• Investment decisions can shape the trajectory of a startup.
• Understanding customer needs is key to product development.
• Supplier relationships can impact purchasing efficiency.
• Automation can save time and improve productivity.
• Scaling requires outreach beyond existing customer networks.
• Adapting to industry changes is essential for survival.
• The custom apparel industry is ripe for innovation.

Chapters

00:00
Introduction to DJI Apparel

01:43
Tariffs and Their Impact on the Apparel Industry

06:11
Supplier Strategies Amid Tariff Changes

11:11
Market Trends and Pricing Dynamics

17:20
Optimizing Pricing for Small Shops

22:15
Building a Comprehensive Apparel Marketplace

23:39
Optimizing the Purchasing Experience

25:48
From Software to Custom Apparel

29:57
Navigating Investment and Growth

34:27
Industry Dynamics and Supplier Relationships

37:29
Enhancing Supplier Integration

39:45
Scaling from Small to Large Businesses

keywords

DJI Apparel, tariffs, apparel industry, pricing strategies, supplier relationships, market trends, small business, t-shirt printing, inventory management, apparel marketplace, purchasing experience, automated purchasing, custom apparel, Y Combinator, investment, industry dynamics, supplier relationships, business growth, scaling, efficiency

Join us on a captivating journey to the heart of the t-shirt industry with 'Building Your T-Shirt Empire,' featuring the illustrious Jon Ladd, the visionary behind Terminus Tees. This exclusive episode, proudly sponsored by ShirtAgency.com and Seps.io, dives deep into the secrets of building a successful t-shirt business from the ground up. Learn firsthand how Jon Ladd entered the industry, his innovative strategies for growth, and how Terminus Tees has become a beacon of quality and creativity. Whether you're a budding entrepreneur or an established business looking to expand, this episode offers invaluable insights, practical advice, and inspiration to take your venture to the next level. Subscribe and discover how to transform your t-shirt business into an empire today!

Ever thought about how AI can amp up your T-shirt printing? We've got 5 smart AI ideas that’ll transform your print shop from busy to buzzing! We’re talking less grunt work, more genius work, all thanks to AI. Big shoutout to our sponsors SEPS.io and ShirtAgency.com for their support. Dive in to find out how you can make these AI ideas work for you. #TShirtPrinting #AI #PrintShopHacks #SEPSio #ShirtAgency

Hey there! Welcome to another electrifying episode of T-Shirt Empire! Join us, your hosts Cole from Shirtagency and Gavin from Seps.io -  Join us in this episode as we dive deep into the fascinating world of screen printing. Discover the intricate science and chemistry behind adhesives for split tape, explore the printer-friendly features of Lane Seven products, and gain valuable insights from industry experts. From the growth of businesses to the latest trends and tools, this episode covers it all. Whether you're a seasoned professional or just starting in the industry, there's something for everyone. Tune in for an engaging conversation that unveils the secrets of successful screen printing. 

Hey there! Welcome to another electrifying episode of T-Shirt Empire! Join us, your hosts Cole from Shirtagency and Gavin from Seps.io , as we bring you a live and dynamic session straight from the heart of Impression Expo Long Beach 2024. In this special episode, we dive into the world of Seps.io  a revolutionary platform changing the game for screen printing shops. Gavin, feeling the post-show fatigue, shares his experiences and excitement from the recent trade show. Cole sheds light on the unique challenges faced by print shops when it comes to artwork, emphasizing the headaches caused by in-house graphic design and the expensive outsourcing options available. Seps comes to the rescue by offering a comprehensive platform that integrates seamlessly into the existing workflow of print shops.

Hey there! Welcome to another electrifying episode of T-Shirt Empire! Join us, your hosts Cole from Shirtagency and Gavin from Seps.io , as we bring you a live and dynamic session straight from the heart of Impression Expo Long Beach 2024. In this special episode, we sit down with Melissa from Lane7Apparel as she shares insights into the exciting world of apparel printing. Melissa, the Sales Director at Lane7, brings her vibrant energy to the conversation, reflecting the positive atmosphere of the trade show.

Discover the unique qualities of Lane7Apparel products that make them a printer's friend. Melissa highlights the ease of printing on Lane7 fabrics, emphasizing the profitability and comfort they offer. From 100% cotton tees to the Nantucket fleece, Lane7 brings a variety of quality options to the table.

Hey there! Welcome to another electrifying episode of T-Shirt Empire! Join us, your hosts Cole from Shirtagency and Gavin from Seps.io , as we bring you a live and dynamic session straight from the heart of Impression Expo Long Beach 2024. In this special episode, we sit down with Zach from ROQ, unraveling the layers of his journey in the world of printing, basketball, and street art. The conversation kicks off at ROQ Fest, where Zach shares the vibrant atmosphere and his enthusiasm for bringing positive energy to the community.

Hey there! Welcome to another electrifying episode of T-Shirt Empire! Join us, your hosts Cole from Shirtagency and Gavin from Seps.io , as we bring you a live and dynamic session straight from the heart of Impression Expo Long Beach 2024. In this special episode, we sit down with Kevin From SetSales, The conversation covers a range of topics, from navigating slow seasons to effective outbound sales approaches. Kevin shares invaluable insights on building a robust sales process, crafting targeted messaging, and the importance of customer acquisition and targeting strategies. 

Hey there! Welcome to another electrifying episode of T-Shirt Empire! Join us, your hosts Cole from Shirtagency and Gavin from Seps.io , as we bring you a live and dynamic session straight from the heart of Impression Expo Long Beach 2024. In this special episode, we sit down with Andrew from PMI Tape. Discover PMI Tape's commitment to sustainability and their innovative nonprofit initiative, "Case for Kids." Learn how every purchase of PMI Tape contributes to charitable causes, allowing customers to choose where donations go through a QR code system. 

Hey there! Welcome to another electrifying episode of T-Shirt Empire! Join us, your hosts Cole from Shirtagency and Gavin from Seps.io , as we bring you a live and dynamic session straight from the heart of Impression Expo Long Beach 2024. In this special episode, we sit down with  Anbin from YoPrint, unveiling the power of print management in the ever-evolving printing industry. Anbin discusses how YoPrint is revolutionizing the market with its modern UI and customer portal, providing a seamless experience for print shops. 

Hey there! Welcome to another electrifying episode of T-Shirt Empire! Join us, your hosts Cole from Shirtagency and Gavin from Seps.io , as we bring you a live and dynamic session straight from the heart of Impression Expo Long Beach 2024. We have Nick from Eternal Designs. from exploring cutting-edge technology to discussing DTF innovations, Nick provides valuable insights. Learn about Unite Together's initiatives to promote diversity and inclusion in the industry, focusing on raising funds for Skills USA. Discover Nick's vision for creating a network of professional black printers, fostering camaraderie, and breaking barriers. Tune in for an engaging discussion on mindset, opportunities, and the exciting happenings at the show.

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In this conversation, Cole Lundstrom, Gavin StGeorges, and Nick Gawreluk discuss the common challenges faced by print shop owners in achieving profitability. They explore the importance of understanding costs, pricing strategies, and the contribution margin as key factors in running a successful printing business. Nick shares insights from his extensive experience in the industry, emphasizing the need for clarity in financial data and the role of software in providing actionable insights. The discussion also touches on the future of data and AI in the printing industry, highlighting the potential for improved decision-making and profitability.

Interested in Print Profit?
https://www.printprofit.com/cole

Powered by Seps.io and Merch Troop

Takeaways

Understanding your costs is fundamental to profitability.
Sales figures can be misleading without profit clarity.
Contribution margin helps determine the true profitability of jobs.
Overhead costs must be factored into pricing strategies.
Contract printing can fill capacity but should be evaluated for profitability.
Data-driven insights can enhance decision-making in printing businesses.
Software tools can provide real-time financial insights.
A pricing matrix should be flexible based on market conditions.
AI can automate data analysis for better business insights.
Team alignment on financial goals is crucial for success.

Keywords

printing, profit, pricing strategies, contribution margin, overhead, contract printing, software, AI, financial insights

Hey there! Welcome to another electrifying episode of T-Shirt Empire! Join us, your hosts Cole from Shirtagency and Gavin from Seps.io , as we bring you a live and dynamic session straight from the heart of Impression Expo Long Beach 2024. in this insightful conversation with Adrienne as we delve into the dynamic world of Direct to Film (DTF) printing. From industry trends to the impact of technology, we discuss how DTF is reshaping the landscape of apparel decoration. Adrieene shares valuable insights on the evolving preferences, the DTF Expo 2024, and the future of the printing industry. Don't miss out on this engaging discussion that explores the intersection of art, technology, and business in the realm of printing.

Hey there! Welcome to another electrifying episode of T-Shirt Empire! Join us, your hosts Cole from Shirtagency and Gavin from Seps.io , as we bring you a live and dynamic session straight from the heart of Impression Expo Long Beach 2024. In this special episode, we sit down with Stan Banks, the mastermind behind T-Shirt Side Hustle, for a laid-back conversation that unravels the secrets of the print world.

Stan takes you on a journey through the bustling showrooms, sharing our experiences and keen observations of the print industry's evolving demographics. Dive deep into Stan's expert advice for beginners, understand the pivotal role of sales, and gain insights into overcoming the challenges of selecting the right equipment.

And that's not all – Stan's got some hot projects on the burner. Tune in to hear about "The Art of Hustle" podcast – his latest brainchild. Oh, and did I mention Marathon Supply? Yeah, it's changing the game in the print industry. Stan spills the details on how he's shaking things up.

In this enlightening episode of 'Building Your T-Shirt Empire' with Cole and Gavin, sponsored by ShirtAgency.com and SEPS.io, the conversation revolves around pivotal shifts in the apparel and sports industry. The hosts dissect the impact of Tiger Woods' departure from Nike after 27 years, as detailed on CBS Sports, and delve into Amazon's AI-driven approach to online clothes shopping, as reported by TechCrunch. The discussion also covers Beyond Yoga's significant legal settlement in California, Gildan's boardroom challenges highlighted in the Knitting Trade Journal, and a lawsuit involving the NFL and Fanatics concerning merchandising competition, as explored by Forbes. Tune in for an insightful analysis of these major industry events and their implications for businesses in the custom apparel sector.

Join hosts Cole and Gavin in this engaging episode of Building Your T-Shirt Empire, brought to you by Seps.io and ShirtAgency.com delve into the state of the screen printing and merchandising industries during a seemingly quiet end-of-year period. They discuss the recent layoffs at major companies like Custom Ink and the scandal surrounding the merch management company Revolt. The conversation explores the implications of these industry shakeups, the importance of sound business strategies, and the potential future directions for individual creators and companies alike. Tune in for a comprehensive look at the challenges and strategies in building a successful t-shirt empire.

Join hosts Cole and Gavin in this engaging episode of Building Your T-Shirt Empire, brought to you by Seps.io and ShirtAgency.com. Dive into the latest print shop news, industry trends, and upcoming trade show insights. Discover the implications of new policies on garment manufacturers, learn about Gildan's leadership changes, and get the scoop on Amazon's reduced seller fees for apparel. Plus, don't miss our discussions on the impact of AI in design and the newly announced Pantone color. Tune in for expert opinions, business strategies, and a glimpse into the future of apparel printing. Subscribe now to stay at the forefront of the t-shirt empire building!

Join Cole and Gavin in this captivating episode of "Building Your T-Shirt Empire," where they broadcast live from the sun-kissed shores of Newport Beach at the Print Hustlers Conference 2023. Dive into the highlights and behind-the-scenes exclusives with Bruce Ackerman, the founder of Printavo and a pivotal force behind the event. This year's gathering was a treasure trove of high-level content, tailor-made for owners in the screenprinting and apparel decoration industry, with a focus on innovative strategies, cutting-edge technology, and transformative networking opportunities. Whether you're looking to streamline your operations or expand your brand's horizons, this episode is your front-row ticket to the wisdom shared by industry titans.

seps.io
shirtagency.com

Cole and Gavin peak with Ryan Moor and Brett Bowden as they delve into their various industry ventures at a major trade show. From the fun-filled Roqtober Fest to their collaborations with Sanmar, the duo covers many aspects of their thriving businesses in this video. Learn about Allmade's organic cotton products, the educational push through madelab.io, the upcoming Print Hustlers conference and more. This is a must-listen for those interested in the cutting-edge work happening in the apparel industry. 

Links: 
roq.us 
seps.io
shirtagency.com
madelab.io

In this insightful interview, Adrien Palmer touches on numerous topics in the print industry. From her major career shift and current work at dtf.com to incisive perspectives on the rising importance of Direct-to-Film (DTF) in the business landscape, Palmer discusses how automated screen shops can leverage DTF. Additionally, she dialogues about the establishment of United Together, a nonprofit aiming to cultivate diversity and inclusivity within the industry. She talks about its efforts to support underprivileged schools and empower young talent, signaling a bright future for the industry. Listen in to find out more about her work as the editor-in-chief of a brand new website and newsletter, and her views on the importance of trade shows for networking and continuous learning. 

Featuring: 
Adrien Palmer - Editor-in-chief at dtf.com

Hosted by: 
Cole Lundstrom ShirtAgency.com  - a full-service screen printing and embroidery shop based in Los Angeles.
Gavin StGeorge Seps.io - an online resource for all things related to separations for the screen printing industry.

Join us for an eye-opening episode as we go live from the Graphics Pro Expo, right from the ROQ booth! In this special episode, we sit down with Adam Metzger, the Sales Manager for ROQ, to uncover the latest in ROQ technology. If you're a new shop owner or considering entering the screen printing world, this episode is your golden ticket 🎫. We'll give you a sneak peek at what the Graphics Pro Expo has to offer and even spill the beans on what to expect from future shows. Don't miss out on upgrading your screen printing game!

👉 Visit ShirtAgency.com for custom printed apparel and promotional items that will make your brand stand out. 🌟

👉 Visit Seps.io for Print Shop Art Management 

Keywords: #ROQtechnology #GraphicsProExpo #ScreenPrinting #NewShopOwners

Join us as Jeremy Morillo from Bayside takes center stage in this episode. He dives deep into the company's 'Made in USA' product range, elaborates on tackling expansion issues, and reveals their strategy of pinning their sales growth on the niche USA-made t-shirts market. Listen in for insights on how organizational clarity empowers a sales team.

Don't miss out on this engaging episode!

#screenprinting #shopmanagementsoftware #printavo#inktavo

Guest Contact Info

Jeremy Morillo - Sales Manager at Bayside 
Business: USA Bayside  - https://usabayside.com/ 
LinkedIn : https://www.linkedin.com/in/jeremy-morillo-37365642/


Cole Lundstrom Contact Info

Business: Shirt Agency Screen Printing - Los Angeles, California
Business Website:  www.shirtagency.com
Cole's Instagram: https://www.instagram.com/colel/
Cole's LinkedIn: https://www.linkedin.com/in/cole-lundstrom-866b004a/
Building your T-Shirt Empire Podcast: https://podcasts.apple.com/us/podcast/building-your-t-shirt-empire/id1079078977

Gavin StGeorges Contact Information

Business: Seps.io - Remote Art Department for Screen Printing Shops
Business Website: https://www.seps.io
Gavin's Instagram: https://www.instagram.com/gavinstgeorges/
Gavin's LinkedIn: https://www.linkedin.com/in/gavinstgeorges/

In this conversation, Nicole Pape shares her extensive journey in the screen printing industry, from her early days reclaiming screens to founding her own business, Embellisher. She discusses the challenges and opportunities in the used equipment market, the importance of understanding equipment valuation, and the nuances of contract work. Nicole emphasizes the need for effective marketing and branding while also highlighting her future plans for the industry, including innovative experiences for clients.

Powered by 
Seps.io
Merchtroop.com

Takeaways

Nicole started in the screen printing industry at 19.
She transitioned from production to real estate before founding Embellisher.
Embellisher was born out of a need for better equipment representation.
Understanding equipment valuation is crucial for both buyers and sellers.
Sellers often overestimate the value of their used equipment.
Contract work can be low margin and requires careful management.
Effective marketing and branding are essential for business growth.
Nicole emphasizes the importance of creating a safe space for clients.
The used equipment market is complex and requires thorough research.
Future plans include innovative experiences and proprietary appraisal software.

Keywords:


screen printing, equipment valuation, contract work, marketing, branding, Nicole Pape, Embellishr, used equipment market, industry insights, entrepreneurship

We've just wrapped up an amazing recording discussing the merger of Inksoft and Printavo, two bigwigs of the garment printing software industry. Our guest, Craig Mertens, offered some brilliant insights on how these platforms are set to enhance the user experience.

Even more so, Craig broke down the way these platforms can streamline the value chain, taking us from the birth of an idea to the final order. But that's not all. He made a compelling case for the importance of e-commerce for businesses today, urging businesses not to sit around waiting for orders, but to actively and effectively seek them out.

Sounds interesting, right? If you're keen to learn more, sign up for their Decorator Academy. Come on in and have a listen! This is sure to be an episode you won't want to miss. 

#screenprinting #shopmanagementsoftware #printavo#inktavo

Guest's Info 

Craig Mertens - Director of Product Education 
Business: Inktavo
Business Website: https://www.inktavo.com/ 
LinkedIn: https://www.linkedin.com/in/craig-mertens/ 

Cole Lundstrom Contact Info

Business: Shirt Agency Screen Printing - Los Angeles, California
Business Website:  www.shirtagency.com
Cole's Instagram: https://www.instagram.com/colel/
Cole's LinkedIn: https://www.linkedin.com/in/cole-lundstrom-866b004a/
Building your T-Shirt Empire Podcast: https://podcasts.apple.com/us/podcast/building-your-t-shirt-empire/id1079078977

Gavin StGeorges Contact Information

Business: Seps.io - Remote Art Department for Screen Printing Shops
Business Website: https://www.seps.io
Gavin's Instagram: https://www.instagram.com/gavinstgeorges/
Gavin's LinkedIn: https://www.linkedin.com/in/gavinstgeorges/

"It was a brutal turnover!.. says Kimarie Hunt, the co-owner of custom apparel brand Clockwork Screen Print & Embroidery, as she talks about her journey of taking over a closing print shop and transforming it into a profitable enterprise with little to no experience in screen printing. 

Kimarie elaborates on the critical strategies she employed to make her enterprise stand out in a saturated market, including choosing cost-effective items to print on and a retail-centric business model. She also highlights the significance of understanding their customer base and engaging with them positively. 

Check out this episode full of invaluable advice, insights, and takeaways for anyone planning to penetrate the custom clothing industry.

Note: 
Sorry about the audio.  The recording has audio glitches that we could not restore. 

#screenprintingshop #businesstips #screenprinting 

Guest's Info 

Kimarie Hunt
Business: Clockwork Screen Printing & Embroidery  
Business Website: http://clockworkscreenprinting.com/ 
LinkedIn: https://www.linkedin.com/in/kimarieprodan/ 

Cole Lundstrom Contact Info

Business: Shirt Agency Screen Printing - Los Angeles, California
Business Website:  www.shirtagency.com
Cole's Instagram: https://www.instagram.com/colel/
Cole's LinkedIn: https://www.linkedin.com/in/cole-lundstrom-866b004a/
Building your T-Shirt Empire Podcast: https://podcasts.apple.com/us/podcast/building-your-t-shirt-empire/id1079078977

Gavin StGeorges Contact Information

Business: Seps.io - Remote Art Department for Screen Printing Shops
Business Website: https://www.seps.io
Gavin's Instagram: https://www.instagram.com/gavinstgeorges/
Gavin's LinkedIn: https://www.linkedin.com/in/gavinstgeorges/

“We don’t do drama…” Culture Studio’s CEO Rich Santo shared his straightforward management style where grit, attitude, and culture fit are more important than skills in his team. 

When it comes to his team, Rich's all about giving his skilled team members the reins and not micromanaging them.

In this episode, Rich also discussed the company's heavy investment in their own API, and their effective use of automation, plus they're super into making sure their customers can personalize their products.

Truly an episode you wouldn’t want to pass.

#screenprinting #API #workculture #culturestudio #management #business

------ 

Guest's Info

Rich Santo - CEO of Culture Studio 
Website: https://culturestudio.net/
Rich Santo's LinkedIn - https://www.linkedin.com/in/rich-santo-901a714/ 

Cole Lundstrom Contact Info

Business: Shirt Agency Screen Printing - Los Angeles, California
Business Website:  www.shirtagency.com
Cole's Instagram: https://www.instagram.com/colel/
Cole's LinkedIn: https://www.linkedin.com/in/cole-lundstrom-866b004a/
Building your T-Shirt Empire Podcast: https://podcasts.apple.com/us/podcast/building-your-t-shirt-empire/id1079078977

Gavin StGeorges Contact Information

Business: Seps.io - Remote Art Department for Screen Printing Shops
Business Website: https://www.seps.io
Gavin's Instagram: https://www.instagram.com/gavinstgeorges/
Gavin's LinkedIn: https://www.linkedin.com/in/gavinstgeorges/

Get ready to hang out with us in this super cool episode with the guys from Next Level Apparel, one of the biggest names in the blank apparel industry. Eric, Michael, and Brian are in the studio, dishing out the insider scoop on their company's amazing transformation from a retail brand to a wholesale giant.

They're letting us in on their secret sauce - total control over their supply chain, which makes their products top-class. Discover their unwavering commitment to sustainable practices as they boldly address the future landscape of the apparel industry.

So, if you’ve ever wondered what it’s like in the apparel industry, here's your golden ticket! Trust us, you don't want to miss this!

Guests' Contact Info
Company: Next Level Apparel - https://www.nextlevelapparel.com/ 
Michael Alexander- President 
Linkedin: https://www.linkedin.com/in/michaelevanalexander 
Eric Simsolo – VP, Business Development
Linkedin: https://www.linkedin.com/in/eric-simsolo-745a7656 
Brian Gulino - Senior Account Executive  
LinkedIn: https://www.linkedin.com/in/brian-gulino-390b4b70 

Cole Lundstrom Contact Info
Business: Shirt Agency Screen Printing - Los Angeles, California
Business Website:  www.shirtagency.com
Cole's Instagram: https://www.instagram.com/colel/
Cole's LinkedIn: https://www.linkedin.com/in/cole-lundstrom-866b004a/
Building your T-Shirt Empire Podcast: https://podcasts.apple.com/us/podcast/building-your-t-shirt-empire/id1079078977

Gavin StGeorges Contact Information
Business: Seps.io - Remote Art Department for Screen Printing Shops
Business Website: https://www.seps.io
Gavin's Instagram: https://www.instagram.com/gavinstgeorges/
Gavin's LinkedIn: https://www.linkedin.com/in/gavinstgeorges/

In this illuminating episode of the Tshirt Empire, we are thrilled to have Marshall Atkinson as our special guest. Marshall is a well-recognized figure famed for his numerous contributions to Atkinson Consulting and involvement in many other impressive projects.

The conversation navigates through an assortment of vital topics, such as the importance of clarity in managing employees, managing customer loss, and the risks of relying on a single client.

Marshall shares a useful strategy called the 'Four Sheets of Paper Approach'. He also gives great advice on how to recognize your perfect customer. Plus, we talk about the 'Rule of Four with Halftones' and the cool idea of using 'Mid-Journey for Artwork Creation'.

Join us in this episode packed with insightful tips and ideas!

Marshall Atkinson's Contact Info

Marshall Atkinson
Business: Atkinson Consulting
Business Website: https://atkinsontshirt.com/
Marshall's Instagram: https://www.instagram.com/marshallatk...

Cole Lundstrom Contact Info

Business: Shirt Agency Screen Printing - Los Angeles, California
Business Website:  www.shirtagency.com
Cole's Instagram: https://www.instagram.com/colel/
Cole's LinkedIn: https://www.linkedin.com/in/cole-lundstrom-866b004a/
Building your T-Shirt Empire Podcast: https://podcasts.apple.com/us/podcast/building-your-t-shirt-empire/id1079078977

Gavin StGeorges Contact Information

Business: Seps.io - Remote Art Department for Screen Printing Shops
Business Website: https://www.seps.io
Gavin's Instagram: https://www.instagram.com/gavinstgeorges/
Gavin's LinkedIn: https://www.linkedin.com/in/gavinstgeorges/

Ever wondered how community and collaboration can shape an industry? Join our extra fun episode with Christy and Jeremy from the Last Call for Plastisol Podcast. These two rockstars draw on their experiences in their shop, creating awesome collabs with other screen printers, podcasting, and all things screen printing.

This episode sees them sharing their journey and how their unique idea of fostering community over competition is shaping the screen printing world. They also give a cool lowdown on using AI tech to streamline their podcast and shop tasks.

Christy and Jeremy share top tips on how screen printers can boost growth collectively. Jam-packed with industry insights, the power of working together, and a peek into the tech future of screen printing - this is a must-watch episode! 

#screenprinting #collab #networking #screenprintingshop 

Christy and Jeremy Contact Info - Last Call for Plastisol
Website: https://www.lastcallforplastisol.com/

Hosts:
Christy Rossi: Snatch And Run Screen Printing 
Website: https://www.snatchandrun.com/ 
Instagram:  @snatchandrun    @yourfriendthatmakesshirts

Jeremy Ray: Rock Hill Screen Printing 
Website: https://www.rockhillscreenprinting.com/
Instagram: @RockHillScreenPrinting   @jr_print_boss

Cole Lundstrom Contact Info

Business: Shirt Agency Screen Printing - Los Angeles, California
Business Website:  www.shirtagency.com
Cole's Instagram: https://www.instagram.com/colel/
Cole's LinkedIn: https://www.linkedin.com/in/cole-lundstrom-866b004a/
Building your T-Shirt Empire Podcast: https://podcasts.apple.com/us/podcast/building-your-t-shirt-empire/id1079078977

Gavin StGeorges Contact Information

Business: Seps.io - Remote Art Department for Screen Printing Shops
Business Website: https://www.seps.io
Gavin's Instagram: https://www.instagram.com/gavinstgeorges/
Gavin's LinkedIn: https://www.linkedin.com/in/gavinstgeorges/

Join us in this exciting episode as we dive into the world of high-volume shipping with the expert himself—Cole Pinder from OC3PL! Discover how big companies ship thousands and thousands of T-Shirts daily.

Whether you're a screen printing enthusiast or an entrepreneur looking for effective shipping partners, this episode is loaded with priceless insights. We go behind the scenes of what it's like to be a large-scale screen-printer.

It's an eye-opening conversation you don't want to miss!
Watch this episode now and take your business to the next level with our top-notch shipping tips and tricks.

Watch this Episode: https://youtu.be/0uTzEdivkqQ 

Cole Pinder Contact Info
Founder/ President of Orange County 3PL 
Business Website: https://www.oc3pl.com/
Cole's LinkedIn:  https://www.linkedin.com/in/cole-pinder-29516739/

Cole Lundstrom Contact Info

Business: Shirt Agency Screen Printing - Los Angeles, California
Business Website:  www.shirtagency.com
Cole's Instagram: https://www.instagram.com/colel/
Cole's LinkedIn: https://www.linkedin.com/in/cole-lundstrom-866b004a/
Building your T-Shirt Empire Podcast: https://podcasts.apple.com/us/podcast/building-your-t-shirt-empire/id1079078977

Gavin StGeorges Contact Information

Business: Seps.io - Remote Art Department for Screen Printing Shops
Business Website: https://www.seps.io
Gavin's Instagram: https://www.instagram.com/gavinstgeorges/
Gavin's LinkedIn: https://www.linkedin.com/in/gavinstgeorges/

Dive into this thought-provoking episode where Bruce Ackerman, Founder of Printavo, unveils compelling data, providing a detailed inside look at print shop operations. Derived from Printavo’s internal statistics on shop sales, this groundbreaking data promises to offer valuable insights.

Check out Printavo's Open Data:
https://printavo-data-dashboard.herokuapp.com/public/dashboard/fc02d954-6161-45a8-9b78-b0a388b3c23b

Wondering how successful entrepreneurs build their empires and plan their exits? Bruce Ackerman takes us through his unique journey of creating, growing, and successfully exiting a company.

This enlightening discussion is packed with exclusive knowledge tailored for T-shirt printing and print shop business owners, offering an unprecedented peek into the strategies that prove successful in the industry.

Don’t miss out on this inspiring and informative conversation that’s set to revolutionize your approach to business!

Watch this Episode:  https://youtu.be/KvZTGJOb1sA

Bruce Ackerman Contact Info
Business: Printavo 
Business Website:  http://www.printavo.com
Bruce's LinkedIn:  https://www.linkedin.com/in/bruceackerman/
Printavo YouTube Channel: https://www.youtube.com/@printavo 


Cole Lundstrom Contact Info

Business: Shirt Agency Screen Printing - Los Angeles, California
Business Website:  www.shirtagency.com
Cole's Instagram: https://www.instagram.com/colel/
Cole's LinkedIn: https://www.linkedin.com/in/cole-lundstrom-866b004a/
Building your T-Shirt Empire Podcast: https://podcasts.apple.com/us/podcast/building-your-t-shirt-empire/id1079078977

Gavin StGeorges Contact Information

Business: Seps.io - Remote Art Department for Screen Printing Shops
Business Website: https://www.seps.io
Gavin's Instagram: https://www.instagram.com/gavinstgeorges/
Gavin's LinkedIn: https://www.linkedin.com/in/gavinstgeorges/

In this episode, we had an interesting talk with the industry legend Ryan Moor.  We got to learn a little about his current projects, the state of the industry, and what he thinks the industry will look like in the next couple of months of the year going forward. It was an amazing conversation. 

Discover how data analysis can revolutionize your business and gain invaluable insights. Don't miss out on this captivating episode!

Ryan Moor Contact Information
Business: MadeLab , Ryonet
Business Website:  https://www.ryonet.com/
https://madelab.io/
LinkedIn:  Ryan Moor - Founder of Ryonet + Allmade, Partner @ MADE Lab
https://www.linkedin.com/in/ryanmoor/  

Cole Lundstrom Contact Info

Business: Shirt Agency Screen Printing - Los Angeles, California
Business Website:  www.shirtagency.com
Cole's Instagram: https://www.instagram.com/colel/
Cole's LinkedIn: https://www.linkedin.com/in/cole-lundstrom-866b004a/
Building your T-Shirt Empire Podcast: https://podcasts.apple.com/us/podcast/building-your-t-shirt-empire/id1079078977

Gavin StGeorges Contact Information

Business: Seps.io - Remote Art Department for Screen Printing Shops
Business Website: https://www.seps.io
Gavin's Instagram: https://www.instagram.com/gavinstgeorges/
Gavin's LinkedIn: https://www.linkedin.com/in/gavinstgeorges/

Join us for an engaging conversation with Ross, President of ROQ.US and a seasoned expert in the t-shirt printing industry. Listen in as he candidly reveals the latest advancements in t-shirt printing equipment, breaking down barriers and making automation more accessible than ever.

Discover how they're bringing down the prices of high-end automated machines, allowing mid-level shops to achieve remarkable output numbers without breaking the bank. 

Get ready to be inspired and equipped with the knowledge to take your screen printing business to new heights. 

Don't forget to like and subscribe as we dive into this exciting conversation! 

Let's dive in!

Ross Hunter’s Contact Information
Business: ROQ.US
Business Website:  https://www.roq.us/
LinkedIn: Ross Hunter – President of ROQ.US
https://www.linkedin.com/in/ross-hunter-3b959827/ 

Cole Lundstrom Contact Info

Business: Shirt Agency Screen Printing - Los Angeles, California
Business Website:  www.shirtagency.com
Cole's Instagram: https://www.instagram.com/colel/
Cole's LinkedIn: https://www.linkedin.com/in/cole-lundstrom-866b004a/
Building your T-Shirt Empire Podcast: https://podcasts.apple.com/us/podcast/building-your-t-shirt-empire/id1079078977

Gavin StGeorges Contact Information
Business: Seps.io - Remote Art Department for Screen Printing Shops
Business Website: https://www.seps.io
Gavin's Instagram: https://www.instagram.com/gavinstgeorges/
Gavin's LinkedIn: https://www.linkedin.com/in/gavinstgeorges/

Watch the podcast here:
https://youtu.be/0-h9dh15a9Q 

In this episode, Cole and Gavin discuss the challenges of hiring and building a team. They share their experiences and insights on finding the right people, determining the right time to hire, and creating a strong company culture. They emphasize the importance of reliability, respect, and clear communication in building a sustainable team. They also provide tips on the hiring process, including creating job descriptions, conducting interviews, and onboarding new hires. Additionally, they discuss the significance of firing bad fits and the need to prioritize the financial stability of the business.

Free Checklist
https://docs.google.com/document/d/1YOTtAZZAV26wfJVdUtXlHLXJ93ZFTfmfVORbXe1tV3g/edit?usp=sharing

Powered by Merchtroop.com and Seps.io

keywords

hiring, building a team, finding the right people, company culture, reliability, respect, communication, job descriptions, interviews, onboarding, firing, financial stability

takeaways

• Finding the right people and putting them in the right seat is critical for business success.
• Reliability, respect, and clear communication are key factors in building a sustainable team.
• Hiring should be based on specific roles and responsibilities, rather than hiring jack-of-all-trades.
• Firing bad fits is necessary for the overall health and success of the business.
• Creating a strong company culture and core values is essential for employee satisfaction and retention.

Chapters

00:00
Introduction and Importance of Hiring

03:09
Determining the Right Time to Hire

05:49
Creating a Strong Company Culture

09:06
Tips for the Hiring Process

11:32
Interviewing and Onboarding

15:36
Specializing Roles and Firing Bad Fits

18:26
Building a Sustainable Team and Prioritizing Financial Stability

21:53
Conclusion and Free Hiring Checklist

Join us in this fantastic episode as we delve into the inspiring story of SupaColor, a rapidly growing company that has taken the industry by storm. Our special guests, Rum and Mike, the dynamic duo behind SupaColor, share their incredible journey of scaling their business and navigating through uncharted territory.

Tune in as we uncover the fascinating details of Supacolor's journey and learn how embracing the unexpected and doing whatever it takes can lead to phenomenal success. Rum and Mike open up about their experiences and offer valuable insights on how they managed to handle the incredible scale of their operation.

Join our community of curious minds and never miss an episode - subscribe to our YouTube channel and podcast today!

Rum Walia and Mike Modgill Contact Information

Business: Supacolor
Business Website:  https://www.supacolor.com/
LinkedIn:
Mike Modgill - Supacolour CEO - https://www.linkedin.com/in/mikemodgill/?originalSubdomain=nz 

Rum Walia – President of SupaColor https://www.linkedin.com/in/rumwalia/  
                   

Cole Lundstrom Contact Info

Business: Shirt Agency Screen Printing - Los Angeles, California
Business Website:  www.shirtagency.com
Cole's Instagram: https://www.instagram.com/colel/
Cole's LinkedIn: https://www.linkedin.com/in/cole-lundstrom-866b004a/
Building your T-Shirt Empire Podcast: https://podcasts.apple.com/us/podcast/building-your-t-shirt-empire/id1079078977

Gavin StGeorges Contact Information

Business: Seps.io - Remote Art Department for Screen Printing Shops

Business Website: www.seps.io

Gavin's Instagram: https://www.instagram.com/gavinstgeorges/
Gavin's LinkedIn: https://www.linkedin.com/in/gavinstgeorges/

Listen to the podcast here:

YouTube – https://www.youtube.com/channel/UCW14nSjOvv6YmM6o8Fm80VA 

 

 

 

An intriguing episode of this series, this episode offers listeners an opportunity to learn from the experiences of Jared Grier. As the proprietor of Press Coverage Custom T-Shirts, Grier narrates the obstacles he has encountered in his journey within the print industry.

In a deep dive into the often challenging beginnings of attracting clientele and the complex operations of managing a print shop, this episode touches on the myriad issues that small screen printing businesses often face. This valuable content is beneficial for newcomers to screen printing, as well as established shops aiming for expansion. The episode is full of actionable strategies and insights that can potentially revolutionize your business.

Want to know more about our guests? Here's some contact information:

- Jared Grier: Owner of Press Coverage Custom T-shirt Business. Find more about his business on his [website](https://www.mplsscreenprinting.com/) and connect with him on [LinkedIn](https://www.linkedin.com/in/jared-grier-21aab446/).

- Cole Lundstrom: He runs Shirt Agency Screen Printing, located in Los Angeles, California. Visit his [business website](www.shirtagency.com) and get to know him more through his [Instagram](https://www.instagram.com/colel/) and [LinkedIn](https://www.linkedin.com/in/cole-lundstrom-866b004a/) profiles.

For further inspiration, you can also tune in to another insightful podcast called "Building your T-Shirt Empire" available [here](https://podcasts.apple.com/us/podcast/building-your-t-shirt-empire/id1079078977).

Lastly, we have Gavin StGeorges: The man behind Seps.io, a Remote Art Department for Screen Printing Shops. Learn more about his business through his [website](www.seps.io), and interact with him on [Instagram](https://www.instagram.com/gavinstgeorges/) and [LinkedIn](https://www.linkedin.com/in/gavinstgeorges/).

You can listen to the T-shirt Business Podcast on several platforms:

- [Spotify](https://open.spotify.com/show/4zB1NjL14L4B9B3MjKI25a?si=398d25cca0d947a8)
- [Apple](https://podcasts.apple.com/us/podcast/tshirt-business-podcast/id1534322769)
- [Amazon](https://music.amazon.com/podcasts/64a03fb6-cb71-4c7e-b11b-16d7444cd8a7/tshirt-business-podcast)

Or directly from their [website](https://www.tshirtbusinesspodcast.com/).

Dive in for more exciting episodes, broaden your knowledge, and enhance your t-shirt business today!

In this episode, we sat down with sales and strategy expert Kevin Baumgart, who has transformed countless screen printing businesses with his sales and shop management techniques. Join us as Kevin shares his proven methods of managing a screen printing shop that requires a fine balance of organization, leadership, and efficiency. Kevin spills the beans on streamlining your operations, optimizing workflow, and achieving better productivity.

Join our community of curious minds and never miss an episode - subscribe to our YouTube channel and podcast today!

Kevin Baumgart's Contact Information

Business: Sales VP  of Hologram

Business Website: https://www.hologram.io/

Instagram: https://www.instagram.com/baumgart_kevin/

Business: Shirt Agency Screen Printing - Los Angeles, California

Business Website:  www.shirtagency.com

Cole's Instagram: https://www.instagram.com/colel/

Cole's LinkedIn: https://www.linkedin.com/in/cole-lundstrom-8 66b004a/

Building your T-Shirt Empire Podcast: https://podcasts.apple.com/us/podcast/building-your-t-shirt-empire/id1079078977

Gavin StGeorges Contact Information

Business: Seps.io - Remote Art Department for Screen Printing Shops

Business Website: www.seps.io

Gavin's Instagram: https://www.instagram.com/gavinstgeorges/

Gavin's LinkedIn: https://www.linkedin.com/in/gavinstgeorges/

Listen to the podcast here:

Spotify - https://open.spotify.com/show/4zB1NjL14L4B9B3MjKI25a?si=398d25cca0d947a8

Apple - https://podcasts.apple.com/us/podcast/tshirt-business-podcast/id1534322769

Amazon - https://music.amazon.com/podcasts/64a03fb6-cb71-4c7e-b11b-16d7444cd8a7/tshirt-business-podcast

Website - https://www.tshirtbusinesspodcast.com/https://podcasts.apple.com/us/podcast/tshirt-business-podcast/id1534322769

Amazon - https://music.amazon.com/podcasts/64a03fb6-cb71-4c7e-b11b-16d7444cd8a7/tshirt-business-podcast

Website - https://www.tshirtbusinesspodcast.com/

In this compelling episode of "Building Your T-Shirt Empire," hosted by industry experts Cole and Gavin, we dive deep into the story and secrets of Victor Peña, the driving force behind Omniprint International. 

Victor is an established entrepreneur, founder, and CEO of Omniprint International, a company that has revolutionized the direct-to-garment printing industry. With his insights and experiences, Victor shares his unique journey, including the challenges he faced and the successes he achieved in building his own t-shirt empire.

Cole and Gavin kick off the conversation by exploring Victor's early career, his entrepreneurial mindset, and what led him to form Omniprint. Victor shares his vision of how direct-to-garment printing technology can empower creative entrepreneurs to bring their ideas to life.

The hosts delve deeper into the specifics of running a successful t-shirt business, as Victor shares invaluable advice on everything from understanding customer needs, optimizing printing processes, to implementing effective marketing strategies.

One of the key moments in the podcast is Victor's discussion on embracing innovation and technology in the t-shirt printing industry. His anecdotes about Omniprint's cutting-edge printing technology, such as the FreeJet series of DTG printers, make for an enlightening listen.

Sponsored by seps.io and Shirtagency.com, this episode is a gold mine for anyone interested in the t-shirt printing business or those looking to understand the tenets of entrepreneurship through the lens of a seasoned industry leader. It's not just about building a t-shirt empire; it's about understanding the power of creativity, the importance of innovation, and the drive to succeed against all odds.

Don't miss out on this inspiring episode with Victor Peña, a testament to the power of perseverance, innovation, and entrepreneurial spirit in the ever-evolving world of t-shirt printing. Tune in, learn, and be inspired to build your own t-shirt empire.

On this episode of "Building Your T-Shirt Empire," we sit down with Rich Pulliam, a sales expert and the Vice President of Sales for Grimco, an apparel decorating supply distributor. With over 20 years of experience in sales, Rich has developed a successful sales strategy that has helped businesses in the apparel industry grow and thrive.

*** Please LEAVE A REVIEW to Help Spread our podcasts to more Printers***

In this episode, Rich shares his sales strategy secrets for success, including:

• The importance of building strong relationships with customers
• How to effectively leverage social media for sales
• Strategies for identifying and targeting your ideal customer
• Tips for staying ahead of the competition in the fast-paced world of apparel sales
• The role of customer service in building a loyal customer base

Whether you're just starting out in the apparel industry or looking to take your business to the next level, Rich's insights and strategies are sure to help you succeed.

This episode is sponsored by shirtagency.com, your one-stop-shop for custom apparel and promotional products, and seps.io, the ultimate color separation tool for screen printers.

Tune in to "Building Your T-Shirt Empire" to learn from Rich and take your sales strategy to the next level.

In this episode of The Print Entrepreneur Show, we sit down with Dylan Gilligan, co-founder of Upstate Merch and co-host of the Shirt Show podcast. Dylan shares his journey of growing Upstate Merch from a small screen printing business to a large-scale, high-quality print shop. He discusses the challenges and triumphs he's experienced along the way and offers valuable insights for entrepreneurs looking to scale their own businesses.

Key Takeaways:

Start small and grow gradually: Dylan emphasizes the importance of starting with a manageable workload and gradually scaling up as you gain experience and confidence. He explains how Upstate Merch began with a single manual press and eventually expanded to multiple automatic presses and a larger facility.

Invest in your team: Hiring the right people and creating a positive work culture is crucial to the success of your business. Dylan shares how investing in his team helped Upstate Merch achieve new levels of success and customer satisfaction.

Focus on quality: Dylan stresses the importance of producing high-quality products and maintaining consistency across all orders. He explains how Upstate Merch’s commitment to quality has been a key factor in building their reputation and attracting long-term clients.

Know your niche: Dylan advises entrepreneurs to identify their target market and specialize in serving that audience. He explains how Upstate Merch has found success by focusing on servicing the music, brewery, and local business industries.

Adapt to change: Embracing new technology and industry trends is essential for staying ahead of the competition. Dylan shares his experience with adopting new printing techniques, like water-based and discharge inks, and how this has given Upstate Merch a competitive edge.

Share your knowledge: Dylan discusses the impact of Shirt Show, the podcast he co-hosts with Andy Rudman of Shirt Kong. He shares how the podcast has become a platform for sharing industry knowledge, networking, and fostering a sense of community among print shop owners.

This episode offers a wealth of advice for print entrepreneurs looking to scale their businesses and establish themselves in the industry. Dylan's journey with Upstate Merch is an inspiring example of how dedication, hard work, and a focus on quality can lead to success in the screen printing world.

Powered by Seps.io and Shirt Agency.com

Check out Printavo- https://www.printavo.com/r/e941c4

The key to success in screen printing is not just learning how to screenprint.  It is the ability to optimize your workflow so you are printing jobs efficiently.  In this episode Cole and Gavin discuss their favorite software tools and strategies to make your business run smoothly.  
Topics Include-

* Setting Accountability for your staff
* Keeping up with constant sales
* Hiring key staff
* Gavin's favorite books on organization and workflows

Powered by Shirtagency.com and Seps.io

Start organizing your shop with Printavo https://www.printavo.com/r/e941c4

Join Cole and Gavin as they discuss the pros and cons of manual screen-printing and digital transfer printing (DTF) for small t-shirt printers. They will also explore what to consider when starting a new shop, how to outsource and maximize sales time, and more. ***This podcast is powered by ShirtAgency.com and Seps.io ***

Check out Printavo - the leading shop management software for t-shirt printers. https://www.printavo.com/r/e941c4

Longtime industry buddies John Dubois and Cole chat about where the apparel and screenprinting industry stands today going into the fall of 2022. A wide range of topics include:

* DTF emerging 

* Big Corporate Mergers

* Price increases in 2023

* Fall Sales Forecasts

* Shipping and Production Lead Times

***

Check out LAT Apparel's full line www.latapparel.com

This Podcast brought to you by- ShirtAgency.com "The only print shop Cole owns" 

In this episode of Building Your T-shirt Empire Cole talks with Nicole Chang.

A Harvard and Stanford Business and Law School alum,  PY Nicole has had a dynamic global career that has taken her from the the trading floors of Wall Street to the corporate offices of some of the world’s leading corporations, including McKinsey and LVMH. 

PY Nicole is also an active advisor and investor in socially-conscious and technology-driven companies, including a kid’s coding franchise initiative, and is mother to two college students at Harvard and Stanford. 

www.pynicole.com
Instagram: pynicoleofficial
twitter: @pynicolechang

This episode is about making your local screen printing t-shirt shop number one in SEO. Cole and Gavindiscuss the importance of keywords and keyword phrases in optimizing your website and Google My Business profile. They provide tips on using the Google Keyword Planner, optimizing title tags and meta descriptions, creating keyword-focused content, and using headings and alt tags. They also emphasize the significance of reviews and testimonials, community engagement, and backlinking strategies. They stress the importance of mobile optimization, page speed, and utilizing local business directories. They provide actionable steps and resources to improve your SEO.

FREE CHECKLIST
https://docs.google.com/document/d/1HdxDrYj_-JEYq1NT3fVoxbp5J9Z519r7TiGZqQAj9v4/edit?usp=sharing

keywords

SEO, screen printing, t-shirt shop, keywords, keyword phrases, Google Keyword Planner, website optimization, Google My Business, title tags, meta descriptions, content optimization, headings, alt tags, reviews, testimonials, community engagement, backlinking, mobile optimization, page speed, local business directories

takeaways

• Keywords and keyword phrases are crucial for optimizing your website and Google My Business profile.
• Utilize the Google Keyword Planner to identify popular search terms in your area.
• Optimize title tags, meta descriptions, and image alt tags with relevant keywords.
• Create keyword-focused content with city-specific information to improve your rankings.
• Leverage reviews and testimonials to increase credibility and optimize SEO.
• Engage with your community through sponsorships, discounts, and collaborations.
• Optimize your website for mobile and improve page speed.
• Utilize local business directories to increase your online presence.
• Consistently work on improving your SEO to see long-term results
• Community Engagement and Backlinking Strategies
• The Power of Keywords and Keyword Phrases in SEO

Sound Bites

• "Making your local screen printing t-shirt shop number one in SEO"
• "Keywords matter because this is how people actually search"
• "Google is still king when it comes to search"

Chapters

00:00
Introduction: Making Your Local Screen Printing T-Shirt Shop Number One in SEO

02:07
The Power of Keywords and Keyword Phrases in SEO

05:31
Optimizing Your Website for Better SEO

07:14
Headings, Alt Tags, and Other Technical SEO Considerations

09:02
Optimizing Your Google My Business Profile

11:54
The Importance of Reviews and Testimonials in SEO

15:41
Community Engagement and Backlinking Strategies

19:31
Utilizing Local Business Directories for Increased Online Presence

23:03
Consistent Effort: The Key to Long-Term SEO Success

Seps.io
merchtroop.com

Victor Pena started Omniprint International to empower small businesses to thrive with DTG on demand printing.  Learn his business insights into the apparel space and hear how he built his own massive company.  

Topics:
Social Media Marketing
When to buy your first machine
DTG Machine Pricing and how to make more money per print

Brett Bowden from Printed Threads takes Cole from Shirt Agency on a tour of his multimillion-dollar Texas print shop.  Learn the industry tricks to screen printing tens of thousands of t-shirts per week.  Detailed breakdowns of-

Dark Room
Art Department
Automatic Roq Presses
Quality Control
Receiving
Ink Department

This video has great insights for print shop owners of all sizes.  

https://youtu.be/4sxfl9uuWu4 YOUTUBE VIDEO VERSION

In this episode, Cole travels to the land of Long Beach, CA. to check out the ISS convention.  During his perilous journey he chats with representatives from Hanes, Lane Seven Apparel, OvalJet and Printavo.  Topics include- The supply shortages, High End DTG solutions, New Color Trends, Work from home tips, and Killer new software features. 
So come along on a socially distanced and fully vaxxed journey and get up to date on what some of the best companies in the industry are up to. 
Building your T-Shirt Empire is powered by ShirtAgency.com Shirt Agency is moving to a new building and wants to show you the ups and downs.  Subscribe to www.youtube.com/c/Shirtagency/ to watch Cole spend at least half his life savings setting up his dream shop. 

Gavin St. George chats with Cole about the screen-printing business and how he has stepped away from the print shop to offer an awesome new artwork service for screen-printers. Stop dealing with films and mockups in house and have Seps.io handle all the artwork for less than 3 days of an in house employee. To join the Beta head to https://my.seps.io/r/P4Q52X and enter coupon code "Cole" for 10% off your first month.