Building Product Marketing – Details, episodes & analysis

Podcast details

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Building Product Marketing

George Hosegood and Peter Chesters

Business

Frequency: 1 episode/0d. Total Eps: 1

The podcast for marketing managers at UK building product manufacturers. Hosted by George Hosegood (Crucible Digital) and Peter Chesters (Barbour ABI), each episode sits down with a marketer from a UK manufacturer to talk about what's working, what isn't, and what they'd do differently. Getting specified, selling through merchants, winning over contractors and architects, and proving marketing's worth to the board. Practical conversations from people doing the job.

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Apple Podcasts

🇬🇧 Great Britain - Marketing
19/10/2026
#46

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Score global : 52%

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Building Product Marketing - The Pilot

Season 1 · Episode 1

Monday, October 12, 2026 • Duration 20:25

Welcome to Building Product Marketing, the podcast for marketing managers at building product manufacturers.This episode shout outs: • Knauf • Westbury Garden Rooms• Siderise• Five at HeartRecorded at UK Construction Week, this first episode has George Hosegood and Peter Chesters explaining how they met and why they decided to start the show. They share their honest takes on marketing in construction (what the industry gets right, where it's falling behind) and set out what you can expect from future episodes.Going forward, each episode will feature a marketing manager from a UK manufacturer talking about what's working for them, what isn't, and what they'd do differently.George is the Managing Director of Crucible Digital, an SEO, PPC and web agency that works only with UK property and construction businesses. Before Crucible, George spent a decade running Turvec, a cycle parking manufacturer, so he's been on the client side of building product marketing too.Peter is Head of Demand Generation at Barbour ABI, the construction intelligence provider. His job is turning interest from across the construction industry into a sales pipeline, which is exactly the problem most building product marketers are trying to solve.www.barbour-abi.comwww.crucible.io00:00 From a blog post dispute to a podcast02:50 What is building product marketing?06:17 Why we started the podcast10:52 A brand we admire and why14:19 Construction market sentiment16:09 Brand positioning19:51 Wrap up

Building Product Marketing – Details, episodes & analysis

Podcast details

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Apple Podcasts

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Apple Podcasts

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Building Product Marketing – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities