In this episode of "Build Your Salon," I delve into the challenging yet vital topic of managing difficult employees.

Using my extensive experience, I share practical strategies and insights that will empower salon owners to take control of their business dynamics.

We explore the detrimental effects a negative attitude can have on team morale and business growth. I emphasise the importance of open communication, setting clear expectations, and knowing when to make tough decisions. Whether you’re facing passivity or outright sabotage, I provide the tools you need to navigate these tricky situations with confidence.

Join me as we unlock the secrets to a motivated and harmonious salon team!

In this episode of the Build Your Salon Podcast, I delve into the crucial topic of budgeting for salon owners.

With the excitement of the festive season approaching and the recent Autumn Budget announcements in the UK, it’s essential to focus on how we can reduce expenses without compromising on the quality of our services.

I share practical strategies to trim costs, discuss effective marketing techniques, and highlight the importance of evaluating our supplies and training expenses.

Join me as we explore ways to enhance your salon's profitability while maintaining exceptional customer service. Let’s make this upcoming quarter not just profitable, but also enjoyable!

Tune in for all the insights you need to keep thriving amidst competition.

Feeling the pinch of lost clients and stagnant growth? 

Join me, Phil Jackson, as we uncover essential tactics for keeping your business competitive, from leveraging online booking systems to efficiently manage price adjustments to enforcing stricter booking fees and deposits that protect your bottom line. Together, we'll ensure your salon remains resilient and profitable in an ever-changing marketplace.

We'll delve into the art of winning back lost clients with irresistible discounts and the power of setting clear, achievable business targets. By aligning your team’s goals with your salon’s objectives and consistently evaluating your marketing efforts, you'll set the stage for sustained success.

Don't forget to reach out with your questions to make our future episodes even more beneficial. Until next time, take care and stay inspired!

Salon retail is a fundamental pillar in salon business. or is it? @philjacksoncoach questions whether salons should retail at all, and drops his 3 tips on retailing if your results are currently zero. Find Phil on https://instagram.com/philjacksoncoach and at https://buildyoursalon.com

A pricing masterclass with @philjacksoncoach and a welcome return to podcasting! Reach out with your feedback to phil@buildyoursalon.com Best links for Phil: https://instagram.com/philjacksoncoach https://buildyoursalon.com

You can't do it all - and neither should you try! Rounding off our discussion on delegation this week. Enjoy that feeling of liveration and share your success! phil@buildyoursalon.com

Delegation is a vital skill for salon owners and there's a limit to what you can achieve on your own. Having no team is not an excuse!! In this episode we unpack some of the reasons why you might be resistant to delegation.

In previous broadcasts, I've talked to you about how to motivate your team and recruit the best people to help grow your business. But this video will be different.  I'll talk more about how we can shift the focus and help you stay motivated. Motivation is one of the key aspects of succeeding in any kind of business. However, there may be instances that you may find it hard staying motivated. As a business owner it's only normal for you to face different challenges on a daily basis. This makes it even harder to stay energised and motivated. We've all had that experience where we lose focus due to the obstacles we're facing. Remember how it used to be? Do you remember all that energy you had when you were starting out?  That feeling of restlessness and excitement all packed in one?  And how you felt a surge of motivation going through you as if you're never going to get demotivated. In the beginning, it's only natural for you to be focused on growing your business. You were able to accomplish a lot of things at a very limited time.  Results were fast.  However, after being able to successfully stabilise the business, many encounter the problem of staying motivated. To be blunt, as an entrepreneur, it's important that you seek out motivation on a daily basis.  You need to constantly look for things and people that will inspire you.  Staying motivated as a business owner will not only help you become successful, it'll also help you grow your team.  In short, you have to keep at it against all odds. In this video, I give you about 3 things you can do to stay motivated as a business owner.  What's more, not only will these tips help you become motivated but will also help you power through tough situations.

I spend most of my time traveling and consulting with salon owners. Most of these clients ask for good,  profitable financial strategies. In this video, I will talk about tiered pricing and how you should leverage this tool to get better profits, give more value to your customers and provide your employees with a better way to build clientele. Most salon owners don't see the value in tiered pricing.  To be blunt, this is why some of these businesses fail. You have to remember that a big part of running the business you deserve, is generating the profits you deserve. You have to consistently revisit your pricing structure.  And see if you're leaving money on the table.  While you create an environment where employees strive for something more. Tiered pricing isn't just about gaining the profits your business deserves. It is also about being able to carefully provide recognition to your employees who are excelling. You are also able to provide loyal employees with incentives that will continue to motivate them into providing good services. Additionally, it also addresses the injustice that high performing employees may feel when they charge the same rate as less experienced employees. Show your employees that you have a clear vision for them.  That you want them to progress in this industry.  It will work wonders for a growing business! Here I want to give you the top 3 reasons why I think you should be introducing tiered pricing into your hair or beauty salon.

We get the same message again and again.  Know your "one thing".  Focus, and stay focused.  Be determined.  When everyone else makes 10 calls, make 20.  Stay the course.  Commit fully and never give up. But surely, there has to come a time when you question whether your "one thing" is the right thing?  Being persistent and taking strong consistent action is great - but what if you're pushing hard in the WRONG direction?  Just HOW persistent do you have to be before you finally wash your hands and walk away?  Here are my thoughts.  As always, I'd love to hear yours too.

I do a LOT of non-fiction reading.  I love reading the biographies of entrepreneurs and leaders.  And naturally you start to see recurring themes in their message.  One very subtle theme that crops up again and again is how the super-successful feel fulfilled. It seems that at some stage in their career, it isn't enough to make more and more money or gain growing market share.  Almost without exception there comes a time when the most fulfilling thing an entrepreneur can do is to start giving back.  Buffett, Gates, Branson - they all plough millions or even billions back into good causes.  It brings a renewed sense of purpose.  It helps contribute to your "why".

You have invested everything in your business.  Time, energy, money.  What can possibly go wrong?

What I work on goal setting with my clients my aim is to improve their relationship with themselves. It's not about hitting the gym, meditation or yoga. I'm talking about scheduling some time to kick back and to do stuff that you actually like. Or how about scheduling some time with no agenda? What do you think it will look like having an hour or two in your calendar to waste? Contrary to what you think, it's not really a wasted time. It's your time to improve your relationship with yourself. And it's a beautiful investment! Believe me, this has transformed my business.

In this episode, we unlock the secrets to cultivating unwavering customer loyalty in your salon business. Join me as I share tried-and-true strategies that will not only keep your clients coming back but also forge deeper, more meaningful connections with them.

Discover the power of regularly updating your ideal customer avatar and how this can elevate your service standards. We'll delve into the significance of standardising systems and consistently enhancing the client experience to stay exceptional and ahead of the curve.

Tune in to transform your client relationships and boost your business's longevity!

I can help you in overcoming procrastination and getting more things done. Are you: 1. An expert at putting off and delaying things? 2. Brilliant at doing the fun stuff first?  But leaving no motivation and energy for the things you're supposed to do? 3. Running your life in a panic mode for a lot of the time? A big part of the business is getting the right stuff done. You CAN get the right stuff done without working right up to a deadline in a very stressful way.  And you know that feels so much better! Thing is, a lot of us are our own enemies. We're procrastinators!! We put things off and then end up with a huge rush of tasks when it comes to the deadline. These tips that I have are based on my very own experiences as a big procrastinator. I have worked really hard to make sure that I'm performing at a level of high-productivity.  Basically I have had to deal with my procrastination in a very effective way! 1. Break things down - there may be times that you feel overwhelmed.  When you have so much to do in your mind that it becomes impossible to see a way forward. You need to get to grip with the projects and planning.  In short, break things down into smaller chunks. But don't spend excess time on planning, it's mostly about implementation. 2. Reward ourselves - crossing tasks off a list can feel like a reward in itself.  Or even something as basic as making a cup of tea.  Whatever you use, make sure you deliver, or you'll have a hard time motivating yourself second time around. 3. Forgive yourself - show yourself some kindness. In short, don't be too hard on yourself!  Procrastination can be a product of low self-esteem - don't feed that beast! Finally, for more personalised help why not drop me an email: coaching@philjackson.me - I'd love to hear from you!

I speak to a LOT of salon owners and manager in the course of my work, and time and again I hear how much EASIER salon life would be if only those pesky employees would do their jobs! The owner or manager thinks they are dealing with an attitude problem, but more often I think they are dealing with a motivation problem. Keep listening - maybe I can help a little with that.

Social Media Marketing is a good source of high-quality clients, especially in our industry. Yet, Social Media can be a little overwhelming. We bought into the belief that we had to do everything! Started with a website, then along came social media. First was Facebook, then Twitter, Instagram, Pinterest and Snapchat. We thought we needed to create bespoke content across platforms. Turns out that this is like a part-time job aside from running your Salon!

Don’t make any changes in your business just for the sake of it. I see this time and time again with the businesses that I’ve visited as a Salon Coach. By all means, look for ideas to improve your experience running your salon. Only make those changes that will make you further towards your medium to long-term goals.

Target setting is done infrequently, and certainly not well enough in most instances. When I start coaching a new salon, one of the first things that we go through is their performance management process. I believe that sitting down with Team Members at least every month (and ideally every week) to report back to them on their performance, to set them a meaningful target and coaching them to achieve that target is the only way to longer-term success. People get overwhelmed unnecessarily by the entire performance management process.

It's a sad reality that if you have a Salon Team, at some stage you'll probably need to dismiss somebody or terminate their employment. I would love to say that after over 17 or 18 years of Salon ownership, it gets easier and it doesn't hurt anymore. But it would be a lie because it does!! I make sure that I'm involved if I'm terminating someone's employment. We're talking about decisions that affect one's career and it's absolutely right to take those decisions seriously and to lose a little bit of sleep over it.

I'm a firm believer that in salon marketing - in fact in almost every aspect of your salon business - the answers are already in your business somewhere.   So why do we keep reinventing the wheel?  Look back on your past promotions.  Debrief properly and keep notes on what has worked.  There's no shame in filling your calendar with tried and tested salon marketing that delivers great results!

Today, I want to help you decide: When is the right time to grow your salon team? When is the right time to recruit? This all boils down to your goal-setting. If you don't have clear goals on what you want your salon to achieve this year or in the next 5 years, that is the first place to start. Your goals ultimately dictate the size of the team that you need. Maybe you have a certain level of turnover that you want to achieve. Or maybe you want to step back from the salon floor. This will tell you how many team members you're going to need this year or next. Start with the turnover target. Once you know the average bill and your frequency of visit you can start to break that turnover target down. It’ll show you the number of people you physically need on the premises earning money for you. That gives us the overall target of what we want your team to look like. Those goals are going be influenced by what it is you really want. Your bigger goals have to come first on this. Your 5 year plan and your life ambitions. More from Phil at buildyoursalon.com/blog

Aside from being a Salon Mentor and Coach, I also own a hair salon in the South of England. And if I'm being honest, I have been neglectful on my Salon business. I moved away from the Salon business into the coaching space and I didn't replace myself as a Manager. I thought that being a magnificent coach and mentor meant I was some kind of superhero that I could run both businesses effectively. And I was wrong!

A Salon Training Agreement is a contract between you and a Team Member where they agree to pay back some or all the value of a training course should they leave in a period following the training.

Can you really strike the perfect work-life balance as a salon owner? Join me, Phil Jackson, as I delve into the intricate juggling act of maintaining harmony between professional demands and personal well-being. In this episode, I share actionable insights on setting boundaries and managing client expectations without compromising your energy or alignment. Discover how to price your services smartly to include time for essential business administration, ensuring you avoid burnout. Plus, I offer practical strategies for client communication, such as using autoresponders, to help you reclaim your personal time and create a healthier balance between your salon and your life.

When it comes to managing your team, financial constraints shouldn't be a stumbling block. Learn how to handle pay rise requests and commission structures while ensuring your salon remains profitable. I discuss the often-overlooked reality that money is a limited long-term motivator and provide tips on recruiting and retaining a dynamic team. To maximise productivity and reduce stress, I lay out my personal approach to meticulous planning and goal-setting. Facing fierce competition in the laser hair removal market? I'll walk you through strategies to improve profitability, including bold moves like significant price adjustments. Whether you’re contemplating a major business shift or considering an entirely new career path, this episode offers valuable advice and encouragement to keep you on track. Don't forget to subscribe and leave a review if you find our conversation helpful!

Listen now and take the first step towards mastering work-life balance and salon profitability!

Setting targets in your salon isn't easy - and there are a couple of pitfalls I see owners and managers fall into again and again. But for the long-term success of your business, they are vital. Taking the time to communicate to your team exactly what is expected of them is never time wasted.

Social Media has replaced a lot of things in our modern lives. The rules of English Grammar, warmth, and authenticity in our human relationships and the need to research something before we pass it on have all gone by the wayside. But one thing I've wrongly predicted would decline - BLOGGING. There are still millions of people around the world who share their thoughts by updating their blog. I see a lot of Salon owners trying to build that in their online marketing strategy. A few of them get some good traffic and a decent audience for their blogs. But some struggle to be consistent and create high-quality content. If the blog is not doing you any good, you need to step back and think if this needs to be a continuing part of your online marketing strategy.

As Entrepreneurs and Salontrepreneurs, our job is not always to use our platform to change the world. It is to turn the conditions that we're living into something that can grow, prosper and generate some profit. I don't tell you what cards to deal. Instead I help you with the cards that we've been dealt. Whatever your political belief is, we can all agree that we're in for a choppy time financially and economically. So how can we protect our businesses in difficult times?

Stocking a range of professional salon retail products is great - but what if you're team just won't sell?  How is your salon retail?  Is it a strong part of your salon strategy?  Or are sales poor?  Even ZERO?  Take a look - I might just be able to help!

OK. We don’t cope well with the snow here in my part of the UK, problem is, it happens so infrequently that it’s hard to justify investment in snow precautions. So this week hit hard. Lots of customers and staff struggling to make their way in. And lots of calls for me from managers and owners wondering if it’s wise to call a salon snow day.

Gat ALL of the BuildYourSalon podcasts at https://buildyoursalon.com/blog Why hold salon team meetings at all? In every salon, there is an agenda.  A set of goals and objectives that every salon team is striving for.  Problem is, if you're not communicating the agenda, not moving your team towards the salon goals, the team will set their own agenda. I'm lucky.  I get to see inside lots of salons.  To see how they tick.  What works, and what doesn't.  Right now I'm seeing a lot of salons who could be getting much better results from their teams, if only they would coach and direct them. Salons everywhere invest hundreds, if not thousands in the development of their teams every year.  And a lot of salons waste their money.  Follow the SIMPLEST way to be the salon manager your team deserves.  Improve your team's performance and be clear about what you want them to achieve.  Check out Team Performance Upgrade here: https://training.buildyoursalon.com/tpu

I've had a rough week.  My salon website was hacked.  So of course step 1 is to have a nose around - see what everyone else is doing.  I've been shocked! So many salon owners are neglecting their websites.  I know we're all getting so much from social media, but I think this is shortsighted. Take a look at your own website and bear in mind my 5 key points . . .

OK, I probably don't mean 'steal'. Borrow, take inspiration from, whatever you want to call it. Taking ideas from other businesses can be a shortcut to increasing your salon's success. In this episode, I give you a few ideas on what may be better places to look for that inspiration.

I've had a salon membership scheme in my own salon for nearly four years. I've been helping other salon owners with their own schemes too because I truly believe they make great business sense. You can find out more about the Salon Membership Masterplan here: http://bit.ly/2rUS2dY http://facebook.com/buildyoursalon http://twitter.com/buildyoursalon http://instagram.com/philjacksonuk

Salon life is TOUGH - but I think a lot of salon owners and salon managers are making life a lot tougher for themselves by being pushed away from the strategy they have carefully crafted. I'm all for being flexible in business, but I think these salons are being swayed too easily - sometimes by just one or two clients. My first EVER live event is 17th September in London. Book here! https://yourdigitalsalon.eventbrite.co.uk http://facebook.com/buildyoursalon http://twitter.com/buildyoursalon http://instagram.com/philjacksonuk

Hello, hello, hello, my salon friends! How on earth are you? Achingly well, I hope. Phil Jackson, your Queen of Salons, here with another dose of Wise Owl wisdom in this episode of the Build Your Salon podcast.

Today, we're diving into how you can maximise your salon's social media presence without the dreaded burnout. Social media has become a vital marketing pillar for salon businesses, but it can be overwhelming. Fear not! I'm here to share my top five actionable tips for attracting new clients through social media while keeping your sanity intact.

Join me as I discuss everything from choosing the right platforms and content that align with your strengths to replicating successful posts and engaging consistently with your audience. Whether you're a whizz on camera or prefer other content formats, there's something for everyone. Discover how to make your social media efforts a powerful client-attracting machine without losing your mind.

In this episode, you'll learn how to focus on what works for you, recycle your best content, and ensure your social media efforts are part of a cohesive marketing strategy. Plus, don't forget the importance of a call to action in every post.

Cheers, Phil

How can you expect to enjoy long-term salon success if you're not paying yourself properly? Disclaimer: I do not make any guarantees about your ability to get results or earn any money with my ideas, information, tools or strategies. I do not offer any legal, medical, tax or other professional advice. Do not make any decisions based on any information presented in this broadcast without understanding that making any change in your business or personal life is accompanied by the risk of hardship or significant losses. Seek advice from trusted, qualified professionals before attempting any lifestyle change or business or financial endeavour. Check with your indemnified professional advisor before acting on this or any information. Continuing with this broadcast indicates your agreement that you will not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance. Find our more about the "Get Paid Properly" programme here: http://bit.ly/2n1O8O4 My live event details are here: https://yourdigitalsalon.eventbrite.co.uk

Hello and welcome, today we’re going to tear apart your sales technique and put it back together hopefully in a way which is going to help you improve your results for yourself and your Salon. I am happy to point out some areas where I see Salon Managers and Owners going wrong. The first part of this video is brilliant content for you and your team as well. We’re going to talk about a better way to sell when we’re in the Salon. The second part of the video is how we apply that when we’re selling our business, services, product, anything online and ourselves and I don’t see us carrying through those sales techniques in a very effective way. There are fundamentally three ways that you can sell a product or service to a customer. The first way is to sell a product or service on its features. Let’s say I’m going to sell you this product, which is called Quick Blow-dry and Quick Blow-dry has extract of water mint in there, is paraben free and it’s only Thirteen Pounds Fifty a bottle. What I’ve done there is describe the features of a product to you. The next stage as I’m sure you’ve already been told is benefits. Explaining the benefits makes it more interesting because you seem to tailor the product to what I need and show me exactly what it’s going to be doing for me. The next level is getting your customer to engage emotionally with a product or service. What you’re looking to do is either change their status, their day to day for the better or the way they feel about themselves. So, talk about features, touch on benefits, but the bulk of your sales needs to be connecting with your customers on an emotional level. I hope that’s been useful to you, if it has don’t forget to subscribe because I do a broadcast like this every single week, and I would hate you to miss out on the content that I’m sharing. If you’ve already hit subscribed I will see you next week. Take care.

The free cheat sheet is here: http://bit.ly/2kbMoRQ Hello and welcome, and it’s that time of the year again. I thought it was good timing for me to share what I think is the one most important measure for measuring the success of a member of your team. The one measure that I’m going to share with you today that I think is vital, is called utilisation. Essentially how busy one member of your team is. Some Salon coaches around the world, will say that the average bill is the most important measure, and I don’t think that’s correct. We’ve had turn our marketing into a machine for a successful Salon, and that involves running promotions, discounts or a loyalty programme. So, average bill will look a little bit more negative, utilisation will show us how busy somebody is. The other measure is the amount of money they’re putting in the till. Your service total or your service and retail total, isn’t necessarily a great measure of how brilliant a Stylist or Therapist is. The other problem with using service and retail totals, is that when someone goes on holiday, it hits they’re totals hard. Utilisation takes that into account, because what we’re measuring how many hours were utilised putting money in the till. Now what I would like you to do is figure out what the consequences of somebody not hitting a target is. In my Salon, we have a target of eighty percent utilisation. If your utilisation drops below seventy percent, we start having weekly marketing meetings. If your utilisation drops below sixty percent I will be reducing the hours that you are contracted for, two hours come off your contracted hours. If somebody is a brand-new starter, I build in a target for them to move up. I would give them three months to hit target utilisation, if they’re brand new you have six months to hit those targets. If they’re not hitting those targets, we reserve the right to terminate your employment in that instance. That’s the consequence that I have in my Salon, and it’s important that you have those consequences build in. I hope that’s been useful to you, it will be more useful if you build in the consequences in. If you’ve enjoyed the video, then please don’t forget to subscribe. I do a broadcast like this every single week and I would hate you to miss out on the content that I’m sharing. If you’ve already subscribed I will see you again next week. Take care.

That sense of entitlement - you know: the one we judge others on so harshly. When we call them lazy, unambitious, disloyal, irresponsible. Sometimes we just need a mirror. Falling into a sense of entitlement is easier than you think, spreads like a virus and is poisonous to your success.

Poor old Molly Malone. Dragging her wheelbarrow around Dublin and shouting herself hoarse, only to die with a fever. Is she remembered for her shellfish entrepreneurial skills? Nope. She's commemorated with a saucy statue and is known locally as The Tart with the Cart. I was laid up in Dublin with tonsillitis this week. Possibly the most sober tourist the city has ever seen. Luckily the accompanying fever never carried me away, but I got to thinking: what do I need to so to get my own (hopefully less immodest) statue? What do I want to be remembered for? Whatever it is, you have to go the whole distance to be cast in bronze, I reckon. Poor Molly could have given up at any time (the cobbles in Dublin are brutal) so I'll let her be my inspiration. Apologies for the sound quality in this week's podcast. My voice is not at full ranting speed!

Get MORE from your salon accountant by Phil Jackson from BuildYourSalon.com

I’m going to start today with a little bit of a marketing lesson for you, and it’s going to sound obvious, but bear with me, there is a message which is relevant to recruitment in the Salon Industry coming up very soon. The message that I have for you around marketing is that the less work you need to do, the more likely your marketing is to be effective. So, there are industries which are hard work to market; the not obvious industries, and then the obvious industries. Let me explain the distinction, if your hair has grown to long most people will choose some form of Hair Salon or a home hairdresser to get that sorted. It’s an easy industry because the customer has already made the connection with the kind of service they want to receive. If, however you are a business coach and somebody is struggling with their business, they don’t necessarily go to a coach. So, it’s a not obvious business, so it’s a lot harder to market because firstly you must persuade the customer that that’s the route they should go down, secondly you must persuade them that they should go down that route with you. How does this relate to recruitment? Well it’s about not doing too much work when it’s time to recruit. Most of the time, Salons are doing nothing to recruit. That makes it hard work, because what you’re asking your recruitment advertising to do then is firstly to make somebody think perhaps I’m not happy in my current situation, secondly to think maybe I need to apply for another job and thirdly that they need to apply for a job with you. That’s a lot from one marketing campaign. So, it’s no wonder you’re not getting the results that you deserve. So, what I’m suggesting is that you need to be recruiting continually so you need to be recruiting all year round, whether you need somebody in a position or not. Now that might sound counter intuitive because you might say what do I do if people start applying for jobs that I haven’t got. You keep their details, so that if somebody leaves you or go on maternity leave, you’ve got a list of numbers that you can call. It positions you as an expert in your industry because you’re taking recruitment seriously. So how do we go about this continual recruitment. Well you need to look at the marketing that you’re doing and you need to allocate a percentage of that marketing to recruitment. Start building that awareness up, you can do this by either talking about Industry trends, but also positioning your Salon as the kind of place that’s desirable for Stylists and Therapists to build a career. Figure out what it is that you’re going to be marketing for the next month, take five or six of those posts and make them more team focussed or outward looking or industry facing. I hope that’s been useful to you, if it has don’t forget to click subscribe. I do a broadcast like this every single Monday and I would hate you to miss out on the content that I’m sharing. If you need more help with recruitment check out this link: http://bit.ly/2hbtUmA, I have a whole product called the Salon recruitment roadmap, designed to help you fill the spaces you have in your staff team. If you’ve already subscribed I will see you again next week. Take care.

40. The ONLY opinion that matters is from your customer by Phil Jackson from BuildYourSalon.com

Hello and Welcome, and today I’m here to tell you that you need to concentrate on building your networks. Now networking can come across as slightly intimidating, particularly if you’re in the Hair and Beauty Industry, we seem to have a small confidence crisis. I’ve done lots of networking over the last few years, once you get past the very detail of what we do, we all have the same problems. I think there are three ways we should be building our networks for three very different reasons: We need to be building our Industry network. I’m always amazed whenever I go to an Industry event, of how few people actually put themselves out there and talk to other Salon Owners and Managers. It is reassuring to know that we’re all facing the same difficulties so get out there, find who you can rely on when times are hard. Our professional networks. It’s time to understand a little bit about what’s going on in the greater world of commerce. An important part of this can be networking events. Business networking is about starting to build a relationship that you can rely on in the future. We can get ideas from other industries to bring into our own Salons, the same as we can from other Salons. We need to invest in our personal network. We need to build personal connections so that we have support when times are tough. If you’ve got a sounding board which is valuable to your business absolutely capitalise on that relationship, but bear in mind if it’s a personal network that you’re building there has to be give and take as well. I hope that’s been useful to you, if it has don’t forget to subscribe I do a broadcast like this, every single Monday I would hate you to miss out on the content that I’m sharing. If you’ve already subscribed I will see you next week. Take care.

YOUR COPY of my book - pay SHIPPING ONLY here: https://buildyoursalon.uk/salon-innovation/ Hello and Welcome, and today I’m going to start with an apology because this is a subject that I’m really passionate about and I get really, really frustrated about and I’m talking about change in our Industry, and I think as an Industry we are really bad at bringing about and steering change. If you strip out all of the change that’s been imposed on us the way that we do business as Hair and Beauty Professionals has actually changed very little over the years. I think we’re missing out, we’re not steering the change so it happens to us. We can wait for changes to happen and react to them as best we can or we can steer the change. It’s time for us to take the reins. This is something that I talk about, because I think it’s the very survival of our Industry that is at stake here. So how do we go about implementing change in our businesses? Well the first thing to do is to recognise the change that’s going on around you. You’re going to come across these changes once you open your eyes to it. You need to start looking at the companies that are around you, and start bringing some of that business models into your Salon, to implement change and stay ahead of the curve. You’re not going to be able to do this in isolation; innovation is a team sport. You need to get your team behind it in bringing some ideas into your Salon as well, but also you need to build your network. What you need to do is get out of your Salon, firstly in your local area, join networking groups you’ll start to take the pulse of your local area. Also network with Professionals that are in your Industry but out of your area. You’re going to have to get out there, and start bringing some of that changes into your Salon. The joy of being a small business is that you can make changes continually. If this broadcast has been useful to you, please also remember to subscribe. I put content like this out every single Monday, and I would hate you to miss out on the stuff that I’m sharing. If you’ve already subscribed I will see you next week, take care.

Hello, my salon friends! Phil Jackson here, your Queen of Salons, welcoming you to another insightful episode of "Build Your Salon." In this episode, we're diving into the essential topic of why relying solely on social media for your salon's marketing can be a risky strategy.

Join me as I reveal the secrets to diversifying your marketing approach to ensure long-term success. We'll discuss the immense value of having a robust website, the SEO magic of blogging, and the enduring power of email marketing to keep your customers engaged. Plus, I'll share some timeless, old-school marketing techniques that still pack a punch, proving there are multiple ways to shine in the beauty industry.

Stay tuned, keep pushing forward, and let's create a resilient and thriving salon business together. Your journey to success starts now!

Today I want us to learn the hard lessons from some people that have struggled to sell their Salon business. For lots of us it’s part of our long term goal to be able to put the Salon up for sale and retire on the proceeds or get the Salon to the stage where it’s running itself, and live of the profits for the rest of our dotage. What we need to understand is exactly what people are buying when they buy your business. Multiple of profit or a multiple of your turnover - that doesn’t really ring true, unless there’s lots of things in place to support that price. Our team - well unfortunately it’s illegal in most cases to tie your team to a business that they don’t want to work in. Your database - if you’ve got an up to date, current database, secure with excellent and complete details for your clientele, that can add some value to your business. So if you want to build a business what are you going to build? Systems - this is how you get to stay away from your Salon and still make money, and it’s also how you have something to sell when the time comes. You need policies and procedures in place - you need a system for everything. By system I mean a policy or a procedure a way that you do things in your Salon. Written policy and a flow chart. These are the things that tells you exactly at each stage of the game what’s expected from each person who is involved in the process. Then when it comes time to sell, what you’ve got is a Salon that virtually runs itself, or runs itself to the extent that you want it to, all the policies and procedures are in place for training your team and now you’ve got a business to sell. I hope that’s been useful to you, if it has don’t forget to subscribe. I do a broadcast like this, every single Monday and I would hate you to miss out on the content that I’m sharing. If you’ve already subscribed I will see you next week. Take care.

How do you feel when you think about your Salon and your Salon team, when you think about your week ahead? Are you excited and motivated, or is there a part of you which is a little bit fearful, or anxious about the week ahead? I’ve had my own Salon for fifteen years now, and on three separate occasions I have been guilty of allowing my team to hold me hostage. There are some warning signs if you get into the stage of what I call the more, more, more decease then you are probably being held hostage by that member of the team. You need to be very careful about how much you give that member of the team. Also if you’re finding that there are members of your team that just aren’t carrying out your instructions then they’re chancing their arm. What they’re saying to you in a very unsubtle way is that they believe you won’t take measures if they’re not carrying out services how you’ve asked them to. Now I need you to be brave if this is happening to you, the situation has to be sorted straight away, and we’re going to evoke our old friend the disciplinary procedure for this. So the way I would handle it is as follows: You need to speak to the member of the team informally about the work that they’re not carrying out. Sometimes that would be enough but sometimes it isn’t enough and you’ll have to go down the disciplinary procedure, and get rid of that member of the team. You need a plan in place in case you need to get rid of that member of the team. Now if you do get to a stage where you have to get rid of somebody, you won’t have to get rid of many more. It sends a strong signal to the rest of your team; it shows that you’re to be taken seriously as an employer. I hope that’s been useful to you, if it has please don’t forget to subscribe. I do a broadcast like this every single Monday and I would hate you to miss out on the content that I’m sharing. If you’ve already subscribed I’ll see you next week. Take care.

Hello and Welcome. Do you ever get frustrated with the relationship that you have with your suppliers, manufacturers and their representatives when they come into your Salon. I think it’s an under-utilised relationship and they could be adding value to a lot of businesses in a lot of different ways. So let’s get stuck in, five ways your rep could be helping you more: Free training – if a rep comes in and they have a new product that they would like you to stock, I always ask the rep to come into our team meeting and explain the product features, the benefits and the best way to sell that product through to your customers. Promotions – train your rep, what you want is a phone call, Facetime or a Skype conversation with that rep, the day or the day after they hear about that cycle of promotions. Stock control – get your reps to help with stock control. At the beginning of a supplier relationship, they will know the products that are easiest to sell; they will know the ones where you might need to stock an extra few items. Espionage – you will not get a rep to come in and tell you about what’s going on in the Salon down the street, but what they will be able to tell you in a very anonymous way how things are working in other Salons. Honestly it’s an absolute gold mine when you get that relationship right. Staff incentives – anytime you have a new product which is being added to your range, I would definitely ask them for some sort of staff incentive, get them to talk through the new product, talk about the feature, the benefits and by the way we’ve got this fantastic staff incentive as well. I hope that’s been useful to you, if you’ve got anything to add to the conversation head over to the Build Your Salon Facebook page. Don’t forget to hit subscribe, I do a broadcast like this every single Monday and I would hate you to miss out on the content that I’m sharing. Until next week, take care.