Build Your Brand Podcast with Jeff Echols – Details, episodes &amp; analysis

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S01E03: The Mission: Connecting to What Matters Most

Season 1 · Episode 3

Tuesday, April 7, 2020 • Duration 21:02

The Mission: Connecting to What Matters Most When someone lands on your website or listens to your presentation, they re not really there to learn about you. They re there wondering, what s in it for me? How can we as architects take a cue from Southwest Airlines and focus on highlighting our clients rather than ourselves? Maybe […] The post S01E03: The Mission: Connecting to What Matters Most appeared first on EntreArchitect.

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S01E02: Ego vs Empathy: The Story You Tell

Season 1 · Episode 2

Tuesday, March 24, 2020 • Duration 28:17

Ego vs Empathy: The Story You Tell Why is it that almost every architect on the planet has an About Us page that tells the origin story of their firm or talks about their people, their process, and their expertise? What does it say to a potential client when they click on your website and […] The post S01E02: Ego vs Empathy: The Story You Tell appeared first on EntreArchitect.

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S01E01: No Matter the Size, the Journey s the Same

Season 1 · Episode 1

Tuesday, March 10, 2020 • Duration 16:55

No Matter the Size, the Journey s the Same Somewhere in the world, every morning or maybe in the wee hours at the end of another late night of work, there s an architect that says, I can do better. Maybe you re that architect. What does it mean to be different? How do the best brands in […] The post S01E01: No Matter the Size, the Journey s the Same appeared first on EntreArchitect.

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S01E00: Welcome To Build Your Brand Podcast (Teaser)

Season 1

Monday, March 9, 2020 • Duration 06:08

Welcome To Build Your Brand Podcast Build Your Brand is a story-based podcast focused on branding, marketing, sales, and storytelling for small firm architects and creative professionals. The host, architect and marketing specialist, Jeff Echols, will tell the fascinating stories behind the biggest brands, analyzing their branding and marketing techniques to repackage lessons learned as […] The post S01E00: Welcome To Build Your Brand Podcast (Teaser) appeared first on EntreArchitect.

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S01E11: What s In It For Me?: Cutting Through the Noise

Season 1 · Episode 11

Tuesday, July 28, 2020 • Duration 24:33

What s In It For Me?: Cutting Through the Noise We re in an age when all the noise, distraction, and disruption that surrounds us leaves your potential client with only a few seconds of patience and attention to hear what you have to say and to make a decision. When someone lands on your website, what […] The post S01E11: What s In It For Me?: Cutting Through the Noise appeared first on EntreArchitect.

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S01E10: Culture: Having the Right People on the Plane

Season 1 · Episode 10

Tuesday, July 14, 2020 • Duration 22:23

Culture: Having the Right People on the Plane You may not know it, but your architecture firm s culture is inseparable from your brand. For Southwest Airlines, their purpose is baked into the culture and their culture is part of their purpose. They hire for attitude and cultural fit before experience and skill level. This level […] The post S01E10: Culture: Having the Right People on the Plane appeared first on EntreArchitect.

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S01E09: Purpose: A Higher Cause than Architecture

Season 1 · Episode 9

Tuesday, June 30, 2020 • Duration 23:00

Purpose: A Higher Cause than Architecture Did you know that there is a cause and effect between an organization s pursuit of purpose and its financial performance? There is a link between purpose-driven brands and profit. Do you have a higher purpose than architecture? How can you discover what your purpose is and how it differentiates […] The post S01E09: Purpose: A Higher Cause than Architecture appeared first on EntreArchitect.

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S01E08: Value: Providing the Right Service

Season 1 · Episode 8

Tuesday, June 16, 2020 • Duration 23:58

Value: Providing the Right Service Have you ever thought about how much emotion is wrapped up in the idea of VALUE? There are a lot of factors that go into how one of your clients decides how they value your services. Your job is to identify the pains your ideal clients experience and how you […] The post S01E08: Value: Providing the Right Service appeared first on EntreArchitect.

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S01E07: Relevance: Changing the Way You do Business

Season 1 · Episode 7

Tuesday, June 2, 2020 • Duration 22:56

Relevance: Changing the Way You do Business We all spend a lot of time trying to differentiate ourselves from our competition, but there s so much distraction and disruption today that it s nearly impossible. There s too much noise, there are too many algorithms designed to level the playing field, and, even if you are able to […] The post S01E07: Relevance: Changing the Way You do Business appeared first on EntreArchitect.

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