Podcast Build Your Book by Dhawal Tank & Aaron Baer

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https://www.30mpc.com/
33 shares
https://shorts.samsalesconsulting.com/courses/linkedin-for-lawyers?ref=8695d9
31 shares
https://buildyourbook.org/academy
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https://www.linkedin.com/in/samsalesli/
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https://www.linkedin.com/in/laurafredericklaw/
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https://www.linkedin.com/in/nick-cegelski/
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Getting Control & Clarity about Your Legal Career

dimanche 27 mars 2022 • Duration 35:28

You want more control, more autonomy and a greater sense of feeling over your career.

So far, the path to get there has been hazy at best. People become partners and still stumble their way around.

Go to coffees and lunches, it sort of works sometimes, and so you hunker down and just do your work...until you feel the heat and decide to go to some conference. You get some traction...until you're back in a pit again.

The feast and famine cycle continues.

If you have work, there's not enough work from the kinds of clients you want.

In this episode, we share the 6 things you need to master in order to get all this under control!

Master these 6 things and you will learn how to build an engine that gives you results, over and over again.

We're back from a long hiatus for a solo episode here where we discuss some insights we've learned over the last few months since we last spoke.

Click at the bottom of this email for links to listen to the episode.

Resources:

Breakthrough Lawyer Branding course starting April 8th.
Taking Up Space newsletter by Build Your Book alum Selena Kim and Natalie Rizkalla-Kamel
Secret Sauce for Success newsletter by Build Your Book alum Nadia Zaman

Help Us Out!

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts (or wherever you listen to your podcast)? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. We also love reading your reviews! Click here for the guide on how to do the reviews if you're lost. Thank you – we really appreciate it!

Resources:

Get the LinkedIn for Lawyers Course.
We're launching the Breakthrough Lawyer Branding course in April 2022. Apply today on Maven.
The Authentic Lawyer Blog is filled with short emails sent bi-weekly with great ideas and voices to help you build your law practice your way. Read it, and subscribe to get new posts your way at blog.buildyourbook.org.

If you have any comments or would to join as a guest on our podcast or nominate someone, send us a note at buildyourbook.org/nominate.

Take The 12 in 12 Challenge in the New Year 🥳 (plus reflections on the past year)

mardi 21 décembre 2021 • Duration 27:52

In 2022, get short, fun, and new actionable missions every month to grow your book of practice, presence, and brand. Starting at just $19/month. Are you ready to get off the roller coaster 🎢 and on to the rocket 🚀? Learn more at buildyourbook.org/12in12. Open to lawyers and other service professionals from everywhere in the world.

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Dear listener,

In this final episode of the year, we reflect back on what it takes to learn and grow your practice today. And what it takes to learn these skills.

After speaking with hundreds of you, and coaching dozens of you, we got a rare glimpse at what it takes to create change.

Learning business development is about so much more than unlocking a bigger book of business.

It's about freedom, about happiness, about thriving in your career.

The principles are simple. Execution can be hard when you're pressed for time and energy.

That's why in the 2nd half of this podcast (15 minutes in), we get into a very exciting new challenge for 2022.

We call it The 12 in 12 Challenge. It's meant to bring fun missions every month along with accountability and coaching all into one place. All for less than $50/month and open to people from around the world, no matter what stage of their career they're in.

Learn more about our cohort experience, and the 12 in 12 challenge in this week's episode.

Thanks everyone for a great year!

Ad Astra,

Aaron & Dhawal

P.S. If you're still interested in the 8 week Authentic Business Builder cohort, we have just a handful of spots remaining in our January cohort. Apply today at buildyourbook.org/academy/ and start the new year even stronger with this in-depth deep-dive.

Referrals, Marketing Funnels, and Sales for Attorneys with Agnes Lan

samedi 25 septembre 2021 • Duration 48:48

The heart of sales is solving problems. Yet, attorneys hold themselves back because they often think it is about being pushy and manipulative. When it comes to asking for referrals and sales, there's a goldmine you might be missing on.

In this conversation with Agnes Lan, we get into how marketing funnels and referrals can start bringing in clients your way without active effort. All it takes is making a low risk ask and providing value to your audience.

Agnes leads sales at Change Connect in sales transformations at firms across North America.

In this episode we talk about sales, marketing funnels, referrals, tactics, and the real psychological barriers that holds us back and how to overcome them.

Learn more about Agnes:

Find Agnes on LinkedIn.
Learn more about Change Connect here.

Help Us Out!

Help us reach new listeners by leaving us a rating and review on Apple Podcasts! It takes less than 30 seconds, and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it!

Resources:

Join the next cohort of our Build Your Book Academy.
Get the LinkedIn for Lawyers Course.

If you have any comments or would to join as a guest on our podcast, send us an email at podcast@buildyourbook.org.

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Other Links to Listen to this Podcast:

Rainmaking for Attorneys with Liz Wendling

samedi 4 septembre 2021 • Duration 45:41

Have you ever found yourself trying to upgrade your "sales" skills by learning how to close?

Lawyers & attorneys routinely believe that is the magic skill they're missing to get better at getting clients to sign the dotted line.

Well, it turns out that the paradigm is upside down! Opening is the new "closing".

Liz Wendling tells us how.

Liz combines a rock-solid sales background with a passion for coaching. She believes it's all about HOW you sell that matters. When you start changing your sales approach, language, and process, everything changes for you.

Liz has coached many lawyers to build solid business skills, develop a success mindset, exceed their sales expectations, and prosper in this new economy. In this episode, we get into how this all happens!

Listen to this podcast to change how you think about selling.

References:

Liz Wendling's Rainmaking for Attorneys.
Mindset by Carol Dweck.

Help Us Out!

Help us reach new listeners by leaving us a rating and review on Apple Podcasts! It takes less than 30 seconds, and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it!

Resources:

Join the next cohort of our Build Your Book Academy.
Get the LinkedIn for Lawyers Course.

If you have any comments or would to join as a guest on our podcast, send us an email at podcast@buildyourbook.org.

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Links to Listen to this Podcast:

Be a Deal-Maker, Not a Deal-Breaker with Barry Wolfe

dimanche 29 août 2021 • Duration 52:33

Do you help your client gets deal done or do you break them up? Lawyers often become deal breakers, not deal makers. Why does this happen and what can you do about it?

Barry Wolfe tells us that lawyers often miss the full picture of the deal. They overvalue what's in front of them, and become blind to everything else.

To succeed in this profession requires you to turn off the "lawyer" mode sometimes and start thinking about opportunity from the client's perspective.

Barry did just that. He went from a practicing lawyer to becoming a real estate broker. In his first year, he made $0. Today, he's the Senior Managing Director of Investments at Marcus & Millichap, the industry's largest firm specializing in real estate investment sales and financing.

Learn about the ups and downs of his journey, and everything he had to unlearn as a lawyer to succeed. This is an instructive episode on what it takes to do business development today. It is also a candid take from the client's point of view, something you might not have heard before.

Further Info:

Find Barry on LinkedIn.
More about Marcus & Millichap.
Dan Pink's To Sell is Human.

Help Us Out!

Help us reach new listeners by leaving us a rating and review on Apple Podcasts! It takes less than 30 seconds, and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it!

Resources:

Join the next cohort of our Build Your Book Academy.
Get the LinkedIn for Lawyers Course.

If you have any comments or would to join as a guest on our podcast, send us an email at podcast@buildyourbook.org.

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Links to Listen to this Podcast:

The Silent Biases Women Face in Law with Robin Arnold

samedi 21 août 2021 • Duration 51:51

What biases exist for women in law today? How can they stand out? What is something that men need to understand about women in law? What about senior leadership? What's the balance look like for being authentic vs. putting on a facade and is that even the right gradient?

In this episode, we speak with Robin Arnold. She's a partner at Blue Williams, mom of 6 kids, and wife of Nick Arnold (our podcast guest from the previous week's episode).

We get into Robin's story of how she ended up in her practice and what's helped her grow it. We get downright candid and honest about topics like:

How clients and peers often perceive women in law...
What young women in law can do to build a tribe of mentors...
What it takes to raise 6 kids with a husband who's also a law firm partner...
The silent biases that clouds judgement and decisions in law...
and more!

You can find Robin on LinkedIn and at Blue Williams.

We know this is going to be a controversial episode. She's here to give her personal and candid perspective on what it takes to succeed as a woman in law. Undoubtedly, there may appear to be things in there which you might not agree with. We know that. The purpose of this podcast is to share many different stories, and we think this story too deserves to be shared. We'd like to invite you to listen to it with an open mind. And if it at the end of it, you disagree and feel strongly about it, we'd love to hear your take on it. Send us a note on podcast@buildyourbook.org with your comments or if you'd like to join as a guest.

Help Us Out!

Help us reach new listeners by leaving us a rating and review on Apple Podcasts! It takes less than 30 seconds, and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it!

Resources:

Join the next cohort of our Build Your Book Academy.
Get the LinkedIn for Lawyers Course.

If you have any comments or would to join as a guest on our podcast, send us an email at podcast@buildyourbook.org.

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Links to Listen to this Podcast:

Maximizing Your Legal Career with Nick Arnold

lundi 16 août 2021 • Duration 43:44

Nick Arnold has 15,000+ followers on LinkedIn. He's a partner at Blue Williams. He's a father of 6 kids. He's married to his high school sweetheart who's also a partner at the firm. He has an ever-growing book of business. How does Nick Arnold do it all?

In this episode of the podcast, we're getting into a great discussion with Nick Arnold about what it takes to succeed, maintain balance & time and grow in this profession.

We talk about:

Where to get great content ideas from.
How to organize your time in a family of busy professionals.
How to lead with generosity.
The sorts of opportunities that come from doing marketing actively.
How to get over the fear of judgement & rejection.
And much more!

And in case you missed our mini-episodes from this summer on 1. managing your time effectively and 2. using systems vs. being authentic, give them a listen!