Explore every episode of the podcast Build Your Author Brand Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Ep. 12 - Engaging Your Audience for a Global Launch with Dr. Kathrine McAleese | 16 Dec 2024 | 00:31:27 | |
In this episode, Isabelle sits down with Dr. Kathrine McAleese, a speaker, author, and entrepreneur, to discuss how embracing authenticity and thinking outside the box helped her create a successful global book launch. Kathrine’s journey isn’t just about writing a book—it's about building a community and staying true to her personal mission. She shares how her book launch became an immersive, unforgettable experience and how small beginnings led to unexpected opportunities. Kathrine also offers practical advice for aspiring authors and entrepreneurs on creating a launch that resonates with your audience. Episode Highlights: 1. The Power of Authenticity: Kathrine talks about how staying true to her values and being authentic to herself played a pivotal role in her success. 2. Small Beginnings, Big Opportunities: Kathrine shares how starting with smaller events and projects helped her build momentum. 3. Creating a Movement: We dive into how Kathrine used her book launch to engage her community and turn it into a memorable experience. 4. Building a Supportive Network: Kathrine reflects on the importance of surrounding yourself with a strong community and how it’s supported her success 5. Advice for Aspiring Authors and Entrepreneurs: Kathrine shares her top tips for anyone looking to make an impact—whether through a book, a brand, or a business. Connect with Kathrine: Instagram & Threads: @drkathrine Website: https://www.drkathrine.com/ Connect with Isabelle: Website: www.buildyourbrandwithpr.com Threads: https://www.threads.net/@isabelle.kni... Instagram: / isabelle.knight.pr LinkedIn: / isabelle-knight-pr Facebook: / ikpublicity TikTok: / isabelle_knight_pr X: / ik_publicity | |||
| Ep. 11 - The Journey of a Traditionally Published Author with Veronique Moorcroft | 02 Dec 2024 | 00:55:20 | |
In this episode, Isabelle sits down with Veronique Moorcroft, a successful multi-genre, traditionally published author known by the pen names Nikki Moore and Ella Allbright. Veronique takes us through her author journey, sharing the highs and lows of her career—from early setbacks to key moments of recognition. She highlights the importance of persistence, the value of supportive writing communities, and the challenges of navigating marketing, publicity, and rejection in the competitive world of publishing. Episode Highlights:
Connect with Veronique: https://nikkimooreauthor.wordpress.com Instagram and Threads: @authorbythesea1207
Connect with Isabelle: Website: www.buildyourbrandwithpr.com Threads: https://www.threads.net/@isabelle.knight.pr Instagram: https://www.instagram.com/isabelle.knight.pr LinkedIn: https://www.linkedin.com/in/isabelle-knight-pr Facebook: https://www.facebook.com/ikpublicity | |||
| Ep. 2 - What is an Author Brand and Why You Need One | 19 Mar 2024 | 00:10:08 | |
In this episode Isabelle discusses what the Author Brand Story is and why it's the key to your book's success. Episode Highlights:
Connect with Isabelle: On Instagram: @isabelle.knight.pr On LinkedIn: linkedin.com/in/isabelle-knight-pr Visit the website: www.buildyourbrandwithpr.com Download your Free Top 10 Tips to Build Your Author Brand: https://bit.ly/10TipsAuthors | |||
| Ep. 1 - Welcome to the Build Your Author Brand Podcast | 05 Feb 2024 | 00:16:40 | |
In this inaugural episode, host Isabelle Knight shares her experience in the world of PR and publicity that led to her passion for helping authors develop the confidence and skills they need to succeed on a global scale. Isabelle gives an overview of the tools and strategies she will dive into throughout the remainder of season one and provides direction to help authors get started on defining their unique author brand. Episode Highlights:
Connect with Isabelle: On Instagram: @isabelle.knight.pr On LinkedIn: linkedin.com/in/isabelle-knight-pr Visit the website: www.buildyourbrandwithpr.com Download your Free Top 10 Tips to Build Your Author Brand: https://bit.ly/10TipsAuthors | |||
| Ep. 10 - Getting Honest About Your Author Goals with Ty Hutchinson | 18 Nov 2024 | 00:37:15 | |
In this episode of the Build Your Author Brand podcast, Isabelle sits down with best-selling indie author Ty Hutchinson, who shares his incredible journey from a burned-out advertising career to becoming a successful full-time writer. Ty discusses his path into self-publishing, the importance of embracing failure and experimentation, and how building strong relationships with readers has been key to his success. Whether you're an aspiring author or an established indie writer, Ty’s insights on navigating the changing landscape of indie publishing and building a personal brand are sure to inspire. Episode Highlights:
Connect with Ty: https://tyhutchinson.com/
Connect with Isabelle: Website: www.buildyourbrandwithpr.com Threads: https://www.threads.net/@isabelle.knight.pr Instagram: https://www.instagram.com/isabelle.knight.pr LinkedIn: https://www.linkedin.com/in/isabelle-knight-pr Facebook: https://www.facebook.com/ikpublicity | |||
| Ep. 9 - Connecting with Your Why as an Author with Meg Kramer | 04 Nov 2024 | 00:40:32 | |
In this episode, Isabelle is joined by award-winning fantasy author Meg Kramer to discuss her remarkable journey as an indie author. Meg, known for her debut novel Amoura Awakened, invites readers to escape reality and discover their power to transform it. She shares her transition from a traditional career to indie publishing, emphasizing the importance of self-discovery and authenticity in her writing. Meg explores how personal experiences shape storytelling and offers strategies for overcoming inner criticism and societal pressures. Episode Highlights:
Connect with Meg:
Connect with Isabelle: Website: www.buildyourbrandwithpr.com Threads: https://www.threads.net/@isabelle.knight.pr Instagram: https://www.instagram.com/isabelle.knight.pr LinkedIn: https://www.linkedin.com/in/isabelle-knight-pr Facebook: https://www.facebook.com/ikpublicity | |||
| Ep. 8 - Creating Your Reader Fanbase with J.A. Crawshaw | 21 Oct 2024 | 00:36:37 | |
In this episode, Isabelle chats with J.A. Crawshaw, an author whose journey into writing is as inspiring as it is unconventional. John shares his transformative experiences, from struggling with undiagnosed dyslexia to publishing multiple novels and a memoir. He discusses the importance of branding for authors, the challenges of marketing, and his innovative approach to connecting with readers and building a loyal fanbase. Episode Highlights:
Connect with J.A. Crawshaw: https://linktr.ee/jacrawshaw_author Connect with Isabelle: Website: www.buildyourbrandwithpr.com Threads: https://www.threads.net/@isabelle.knight.pr Instagram: https://www.instagram.com/isabelle.knight.pr LinkedIn: https://www.linkedin.com/in/isabelle-knight-pr Facebook: https://www.facebook.com/ikpublicity | |||
| Ep. 7 - Expanding Your Author Business with Pauline Tait | 07 Oct 2024 | 00:38:34 | |
Award-winning and best-selling author and writing mentor, Pauline Tait, joins Isabelle to share about her journey expanding her author business into what it is today. Pauline started her author journey writing children’s picture books, later expanding to romantic suspense novels, and now also mentors fellow children’s picture book authors to help ensure their success.
Episode Highlights:
Connect with Pauline: www.paulinetait.com Connect with Isabelle: Website: www.buildyourbrandwithpr.com Threads: https://www.threads.net/@isabelle.knight.pr Instagram: https://www.instagram.com/isabelle.knight.pr LinkedIn: https://www.linkedin.com/in/isabelle-knight-pr Facebook: https://www.facebook.com/ikpublicity | |||
| Ep. 6 - Season 1 Recap | 13 May 2024 | 00:16:45 | |
In the final episode of season one, Isabelle highlights the crucial PR, publicity, and promotion strategies discussed throughout the podcast's inaugural season.
Episode Highlights:
Connect with Isabelle: On Instagram: @isabelle.knight.pr On LinkedIn: linkedin.com/in/isabelle-knight-pr Visit the website: www.buildyourbrandwithpr.com Download your Free Top 10 Tips to Build Your Author Brand: https://bit.ly/10TipsAuthors | |||
| Ep. 5 - How to Be a Podcast Guest | 29 Apr 2024 | 00:14:25 | |
In this episode, Isabelle guides you through preparing for and maximizing your impact as a featured guest on a podcast. From crafting the perfect pitch to ensuring a successful interview, she covers the essential steps to make your guest appearance memorable and beneficial to your promotional goals.
Episode Highlights:
Connect with Isabelle: On Instagram: @isabelle.knight.pr On LinkedIn: linkedin.com/in/isabelle-knight-pr Visit the website: www.buildyourbrandwithpr.com Download your Free Top 10 Tips to Build Your Author Brand: https://bit.ly/10TipsAuthors | |||
| Ep. 4 - On Launching | 15 Apr 2024 | 00:22:24 | |
In this episode, Isabelle dives into the intricacies of launching products, books, or services with precision and purpose. She shares invaluable insights on crafting a strategic approach that ensures maximum impact and audience engagement. Episode Highlights:
Connect with Isabelle: On Instagram: @isabelle.knight.pr On LinkedIn: linkedin.com/in/isabelle-knight-pr Visit the website: www.buildyourbrandwithpr.com Download your Free Top 10 Tips to Build Your Author Brand: https://bit.ly/10TipsAuthors | |||
| Ep. 3 - Creating and Using Your Author Brand Story | 01 Apr 2024 | 00:16:37 | |
You’ve created your Author Brand Story, well done! Now, how do you use it? In this episode, Isabelle explains how to use your Author Brand Story to reach your ideal audience and maximize the success of your books. Episode Highlights:
Connect with Isabelle: On Instagram: @isabelle.knight.pr On LinkedIn: linkedin.com/in/isabelle-knight-pr Visit the website: www.buildyourbrandwithpr.com Download your Free Top 10 Tips to Build Your Author Brand: https://bit.ly/10TipsAuthors | |||
| Ep. 13 - Indie Author Events and Networking with Siobhan Purcell | 10 Mar 2025 | 00:29:57 | |
In the first episode of season 3, Isabelle sits down with Siobhan Purcell. Siobhan is an Irish author who has just published her debut novel, A Murderous Affair: The Quay Road Mysteries Book 1. Based in the West of Ireland, Siobhan draws inspiration from the charm and intrigue of village life, weaving stories that blend vivid landscapes, memorable characters, and a touch of suspense.She is a mom to 4 children who have all successfully reached adulthood, 2 fluffy dogs and has been a serial entrepreneur all her life Siobhan’s second novel will be released on 17th March 2025.Episode Highlights: • The benefits of Indie author conferences - from industry knowledge to career-changing connections • The power of networking – how casual conversations can lead to game-changing advice, friendships, and career growth• The supportive global writing community – how indie authors collaborate, share insights, and lift each other up rather than compete• Conferences aren’t just for learning—they’re a chance to contribute knowledge and support fellow authors, even as a beginner• Information on how you can attend the first annual Ireland’s Publishing show this March 18th – 20th, 2025 Ireland’s Publishing Show will take place at The Inn at Dromoland, Co. Clare Tickets: https://irelandspublishingshow.com/Connect with Isabelle:Website: www.buildyourbrandwithpr.comThreads: https://www.threads.net/@isabelle.knight.pr Instagram: https://www.instagram.com/isabelle.knight.prLinkedIn: https://www.linkedin.com/in/isabelle-knight-pr Facebook: https://www.facebook.com/ikpublicity TikTok: https://www.tiktok.com/@isabelle_knight_prX: https://twitter.com/ik_publicity | |||
| Ep. 14 - Taking Your Author Brand to the Top with J.D. Barker | 24 Mar 2025 | 00:27:07 | |
In this episode, J.D. Barker shares his unconventional path fromghostwriting to becoming an international best-selling author. He shares how his path of innovative marketing and out-of-the-box thinking has allowed him to outmaneuver traditional publishing and book marketing routes that can keepauthors stuck. J.D. Barker is an international bestselling American author whose work has been broadly described as suspense thrillers, often incorporating elements of horror, crime, mystery, science fiction, and the supernatural.
Episode Highlights:
Haunted house giveaway details: https://woobox.com/vcevs2. Pre-order link for the Something I keep Upstairs: https://jdbarker.com/books/something-i-keep-upstairs/.
Connect with Isabelle: Website: www.buildyourbrandwithpr.comThreads: https://www.threads.net/@isabelle.knight.prInstagram: https://www.instagram.com/isabelle.knight.prLinkedIn: https://www.linkedin.com/in/isabelle-knight-prFacebook: https://www.facebook.com/ikpublicityTikTok: https://www.tiktok.com/@isabelle_knight_pr X: https://twitter.com/ik_publicity | |||
| Ep. 15 - Making Instagram Work For You with Nicola Washington | 07 Apr 2025 | 00:41:08 | |
In this episode, Nicola Washington joins Isabelle to explore the world of social media marketing and PR for authors, discussing how to effectively connect with readers and build an engaging online presence. Nicola is an Instagram educator and strategist specializing in working with writers and authors. During this episode, she shares invaluable insights on crafting content that resonates with the right audience, overcoming the overwhelm of social media platforms like Instagram, and creating a sustainable posting strategy. Whether you're a fiction or nonfiction writer, traditionally published or self-published, this conversation is packed with actionable advice to help you grow your platform and promote your book successfully.
Key Takeaways:
Connect with Nicola: Website: https://www.toomuchsocial.com/ Instagram: https://www.instagram.com/toomuch_social/ Substack: https://nicolawashington.substack.com/
Connect with Isabelle: Website: www.buildyourbrandwithpr.com Threads: https://www.threads.net/@isabelle.knight.pr Instagram: https://www.instagram.com/isabelle.knight.pr LinkedIn: https://www.linkedin.com/in/isabelle-knight-pr Facebook: https://www.facebook.com/ikpublicity TikTok: https://www.tiktok.com/@isabelle_knight_prX: https://twitter.com/ik_publicity | |||
| Ep. 17 - Best Practices in Book Marketing with Aryn Van Dyke | 05 May 2025 | 00:24:06 | |
Aryn Van Dyke is a book marketing consultant and author coach. She has worked on hundreds of book launches, including multiple New York Times bestsellers, spanning across multiple nonfiction genres. After getting her start at HarperCollins, Aryn founded Book Rockstar in 2019 to make book marketing strategy more accessible to all authors. In this episode, Isabelle and Aryn discuss real-world advice about getting over the initial discomfort of marketing, finding joy in connecting with readers, and why even small steps in your marketing can move the needle far more than you might expect.Episode Highlights:
Connect with Aryn: Instagram:@thebookmarketer Website:www.bookrockstar.com LinkedIn:https://www.linkedin.com/in/aryn-van-dyke/
Connect with Isabelle: Website: www.buildyourbrandwithpr.comSubstack: Isabelleknightpr.substack.com Threads: https://www.threads.net/@isabelle.knight.pr Instagram: https://www.instagram.com/isabelle.knight.pr LinkedIn: https://www.linkedin.com/in/isabelle-knight-pr Facebook: https://www.facebook.com/ikpublicity | |||
| Ep. 16 - Making Your Author Website Work for You with Stuart Grant | 21 Apr 2025 | 00:27:07 | |
In this episode, website designer Stu Grant shares what it takes to build a powerful online presence that not only looks good but also boosts your author brand and book sales. We discuss how author websites are evolving, what features truly matter, and the small tweaks that can make a big difference in how readers discover and connect with your work. From SEO tips to smart design choices, Stu breaks down the building blocks of an effective author platform. Whether you're launching your first site or looking to level up, this conversation is packed with practical advice and real talk about showing up online with purpose. Episode Highlights:
About Stu: As the highest-rated web designer on Reedsy, Stuart Grant brings a wealth of expertise from over a decade in the publishing industry, having created more than 300 author websites. He’s spoken at notable events like the Self-Publishing Show in London and Author Nation in Las Vegas, and has shared his expertise on countless podcasts and conferences. He leads a digital agency laser focused on author success from Norfolk in the UK where he lives with his sassy 6 year old daughter, mad dog, and wonderful wife. Connect with Stu: On Reedsy at: https://reedsy.com/stuart-grant Or via his agency website: https://www.digitalauthorstoolkit.com/ Connect with Isabelle: Website: www.buildyourbrandwithpr.com Substack: Isabelleknightpr.substack.com Threads: https://www.threads.net/@isabelle.knight.pr Instagram: https://www.instagram.com/isabelle.knight.pr LinkedIn: https://www.linkedin.com/in/isabelle-knight-pr Facebook: https://www.facebook.com/ikpublicity | |||