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Explore every episode of the podcast Build to Enough

Dive into the complete episode list for Build to Enough . Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Building a Roadmap to Scale29 Jan 202500:12:50

Do you ever wonder if your business is set up to grow the way you actually want it to? In this episode Keila breaks down how to use your financial data as a compass to reaching your goals.

She’ll dive into the common traps business owners fall into—like overextending resources, running on gut instinct, or ignoring key numbers—and how tracking the right metrics can help you avoid them. 

Plus, she explains how tools like dashboards and reporting can give you a clearer picture of what’s working, what’s not, and how to course-correct along the way.

If you’re ready to stop guessing and build your business in a way that works for you, this episode is packed with actionable tips to get you there!


  • (00:00) - Introduction to Scaling Your Firm
  • (01:06) - Importance of Data in Business Growth
  • (02:00) - Challenges of Ignoring Data
  • (04:10) - Financial Metrics and Goals
  • (05:47) - Spotting Inefficiencies
  • (06:24) - Intentional Decision Making
  • (07:11) - Client Support Strategies
  • (09:18) - Scenario Planning
  • (10:23) - Actionable Steps for Business Growth
  • (12:15) - Conclusion

Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.co

Twitter - x.com/littlefishcpa


More About Little Fish Accounting

Learn more about Little Fish’s suite of services at www.littlefishaccounting.com.


Follow Little Fish Accounting at instagram.com/littlefishaccounting

Goal Setting That Actually Works15 Jan 202500:16:05

How many times have we set big, ambitious goals at the start of the year, only to feel overwhelmed a few months in? 🙋🏽‍♀️

This week on Build to Enough, Keila shares why traditional goal-setting often fails us and how to flip the script. Instead of chasing someone else’s version of success, let’s focus on what’s enough for you.


✨ In this episode:
✔️ How to set goals aligned with your values and capacity
✔️ Why "enough" is the key to sustainable success
✔️ Practical tips to create intentional, focused goals


  • (00:00) - Welcome to Build to Enough
  • (01:21) - Setting Goals for the New Year
  • (03:01) - Defining 'Enough' in Your Business
  • (04:15) - Implementing SMART Goals
  • (07:25) - Avoiding Burnout and Overcommitment
  • (13:10) - Practical Tips for Sustainable Success
  • (14:43) - Conclusion and Looking Ahead

Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.co

Twitter - x.com/littlefishcpa


More About Little Fish Accounting

Learn more about Little Fish’s suite of services at www.littlefishaccounting.com.


Follow Little Fish Accounting at instagram.com/littlefishaccounting

Branding Matters: Building Your Accounting Firm's Identity04 Sep 202400:14:03

Keila delves into the often-overlooked importance of branding and marketing for accounting firm owners. She explains why these elements are crucial for establishing a firm's identity, attracting ideal clients, and standing out in a competitive landscape. The episode offers practical, manageable steps for firm owners to start building their brand and marketing strategy, emphasizing that even small efforts can make a significant difference in a firm's success and sustainability.

  • (00:00) - This is Build to Enough
  • (01:51) - Establishing Your Firm's Identity
  • (03:04) - Visibility and Growth Through Effective Marketing
  • (06:45) - Building Trust and Credibility
  • (07:45) - Practical Steps to Start Branding and Marketing
  • (10:46) - Leveraging Resources and Tools
  • (13:00) - Conclusion and Next Steps

Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.co

RESOURCES:

Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

Follow Little Fish Accounting at instagram.com/littlefishaccounting

Allies & Advocates: They Are Not The Same And We Need Both with Amber Cabral16 Nov 202000:47:06

In our current social climate, the conversation around advocacy and allyship are on-trend across professional and personal spaces alike. At some point, most of us have probably had to carry the burden of serving as the BIPOC spokesperson to people in our network who say, “I want to support, but don’t know what I can do”. 

Well, diversity and inclusion strategist, Amber Cabral, has literally written the book on what to do. Allies and Advocates: Creating an Inclusive and Equitable Culture provides a practical take on how to effectively occupy both spaces and fight for fair on all fronts. We sat down with her to talk all things diversity, equity and inclusion related.

Allies and Advocates is a wrecking ball, knocking down barriers in the largely white, largely male publishing world, and affirming that black talent is worth investing in. You can order your copy on Amazon here . Visit ambercabral.com for all things Amber Cabral and find her on Instagram and Twitter as @BamCabral. 

Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

Cash App is Not Payroll03 Nov 202000:12:30

In the age of COVID-19, many people are taking advantage of a slower-paced world by finding opportunities to grow their businesses. As a result, some have transitioned to a place where they may need to hire help and are seeking guidance on how to appropriately pay the people doing work for them.

If you’re one of those people, do you know what payroll really means?

If you’ve asked questions such as, ‘What is payroll? How and who can I pay? When do I pay myself? What about state and federal withholding?’, etc.-- we have you covered.


On this week’s episode, we’re diving into:

  • The DO’s  and DONT’s of payroll
  • How to select the business entity type that is most tax advantageous for you
  • The importance of documentation reflecting how you’re paying people in the event that you’re audited, and more!

Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

What's The Difference Between an Accountant and a Bookkeeper?28 Oct 202000:08:37

“So Keila, what’s the difference between an accountant and a bookkeeper, and which one do I actually need?” This is a question that I’m asked almost every day both on and offline and since both accounting and bookkeeping play important roles in maintaining pristine financial records, we’ll be breaking it all down in this week’s episode and learning:

  • The job functions and differences of both accountants and bookkeepers.
  • What questions to ask your bookkeeper and/or accountant to fully understand how your business is running financially.
  • Which service provider will be able to advise you on how to best spend any surplus funds you may come into. 

Always remember, financial reporting accuracy does matter when running a business. After you dive into this episode, tell us what you think! 

Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

Discovering Your Passion14 Oct 202000:18:23

Contrary to popular opinion, Millennials aren't the only ones doing side work and following their dreams, Baby Boomers are emerging as entrepreneurial spirits as well!

 

This week, we get to hear from Generation X firsthand through a reluctant representative -- my mom. As a Program Analyst for the CDC she has a deep passion for African American genealogy research and shares:

• Her experience discovering her passion

• How to create opportunities to monetize it

• The sometimes harsh realities that come with balancing full-time work and your passion project, plus more!

 

I truly believe that our ancestors are calling out for their stories to be told. They lived through a time where they couldn’t speak for themselves, so we are in a unique position to speak for them by both knowing and sharing their stories.

 

Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

Accrual vs. Cash Accounting: Why Does It Matter?16 Sep 202000:06:05

To make the best strategic decision for your accounting needs, you need to understand the differences between accrual and cash accounting and how your choice may affect how you file your taxes. While the biggest difference may be easy to understand — deciding when to recognize income and expenses — there are other nuances that need a bit more explaining. 

 

So, in this episode, we discuss:

• The difference between cash accounting and accrual accounting.

• How each type of accounting recognizes revenue.

• Why choosing between the types of accounting matters to your business.

• Our preferred accounting strategy for your business.

 

Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

How Many People Are Affected When You Don’t Charge Enough?08 Sep 202000:12:34

If you’ve been tuning into our podcast for awhile or hanging out with us on Instagram, you’re not surprised when we say this: You should be charging more for your goods and services. Yes, you!

When you undercharge for your service or product, you’re not only sending a clear message to existing and potential clients and customers about your value, you’re also telling them how to perceive your worth as well. But this decision to undersell yourself doesn’t just affect you and your business, but others as well. 

On this episode of the podcast, we talk about:

• How undercharging actually takes away from the growth of your business.

• The example you set for your team when you undervalue and undercharge.

• How resentment builds toward your clients, leading to unnecessary conflict.

• How the community suffers when you don’t have the resources or time to reinvest in it.

We know your value and we want you to know it, too. So, if you’ve been on the fence about raising your prices and nervous about how your clients and customers will respond, you’ll definitely want to tune into this episode.

Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

How Diversifying Co-Working Spaces Fosters Community Among Entrepreneurs01 Sep 202000:20:45

Entrepreneurs are no strangers to isolation — we often work alone and make most of our decisions by ourselves. And while we’re used to going at things solo, it doesn’t mean we thrive in that environment.

 

That’s why we’re so excited to get to know and introduce you to people who are making moves to not only grow their businesses, but working to grow the community of entrepreneur networks. Meet Stephen Miller, co-founder of Locale. Locale hosts pop-up co-working days in non-traditional spaces in New York and Washington, D.C. to connect remote-working entrepreneurs while promoting travel and diversifying work locations.

 

In today’s interview, we talk about:

• Some common obstacles entrepreneurs face while working remotely.

• The power of pacing yourself in your business.

• Separating the urgent from the important.

• Giving yourself time to think abstractly about your business.

 

As always, thank you for tuning in to the podcast! If you want to find out more about Locale, you can visit www.localeworkspace.com or find them on Instagram - @localeworkspace. 

 

Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

Everything a Sole Proprietor Needs to Know About the Paycheck Protection Program18 Aug 202000:09:21

The past quarter of the year has been unlike anything we ever anticipated for our businesses. The pandemic has introduced a new level of complexities to our ventures, but thankfully, state and federal agencies have been aiming to help businesses like yours navigate the change in sales numbers.

For those of you who are running the show solo as sole proprietors, you may have taken advantage of the Paycheck Protection Program. You probably also have some questions about it. Well, we’re here to answer them! In this episode, we talk about:

• How to apply for the Paycheck Protection Program.
• How much you can get from the program.
• What you can spend your PPP money on.
• How to request PPP forgiveness.

Thanks for tuning into this week’s podcast! If you have any questions, feel free to ask them in the comments section or on Instagram — we’re always looking for ways to better serve you.

Related Links:
Schedule C form
PPP forgiveness application

 

Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co


 

How to Save More and Stress Less with Keina of Wealth Over Now29 Jul 202000:24:25

There’s a gap in society — those who were taught financial literacy early on, and those who weren’t. We feel like we should be managing our finances well, but we don’t know the first place to start. As a result, this lack of knowledge is a pain point for many, leading to shame, feeling overwhelmed, and guilt.

Because we know so many of us struggle with these feelings on a daily basis in our businesses, it’s nice to have someone on the podcast who understands. Meet financial coach, Keina, founder of Wealth Over Now. Her target demographic is passionate, single women who need help creating financial goals, saving more money, and stressing less. Using her personal finances knowledge, today on the podcast, we discuss:

How mindful spending is something everyone should practice.
The importance of knowing where and how you spend your money.
Prioritizing what you value instead of going without.
Why Keina prefers “spending plans” instead of “budgets.”
When it’s time for you to secure your own financial coach.

As always, thanks for tuning into our podcast! To find out more information about Keina and Wealth Over Now, visit www.wealthovernow.com or visit her on Instagram - @wealthovernow. 
 

Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co


 

Accounting for Entrepreneurs Workshop21 Jul 202000:46:34

So, you’ve made the leap and you’ve decided the world needs your product or service. Congratulations! We’re so proud to support you on this journey — it’s both rewarding and incredibly challenging, at times.

As a way to support you, welcome to the Accounting for Entrepreneurs Workshop, which will help you understand and set up your business’s personal accounting.

During this workshop, you’ll learn:
• Why accounting is necessary to your business.
• How to properly report your finances.
• The difference between various financial reports.
• The importance of keeping your personal and business finances separate.
• Types of taxes and the top challenges business owners face.
• Types of deductible expenses.
• The difference between a payroll employee and a contractor.

Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

Turning H2 into Success for Accounting Firm Owners: Staff Performance & Management [Part 4 of 4]28 Aug 202400:14:08

In the fourth installment on boosting firm success, Keila  delves into the crucial topic of team management and development. She emphasizes the importance of setting clear expectations, fostering continuous learning, and creating a positive work environment to enhance productivity and employee satisfaction. Keila also shares practical strategies for measuring staff performance, gathering feedback, and aligning team goals with company objectives to build a more efficient and adaptable workforce.


Thank you to our sponsor, Ignition 

  • (00:00) - Introduction to the Series
  • (01:03) - Importance of Team Management
  • (02:28) - Managing and Developing Your Team
  • (03:59) - Measuring Team Productivity
  • (06:35) - Setting Expectations and Feedback
  • (08:57) - Time Tracking
  • (10:24) - Reducing Administrative Burden
  • (11:38) - Recap and Final Thoughts

Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.co

RESOURCES:

Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

Follow Little Fish Accounting at instagram.com/littlefishaccounting

Preparing For Your Next Career Move with Pitch HR23 Jun 202000:39:13

Because of the uncertain times we’re living in and the accompanied chaos it brings, it’s likely everything in work and life feels a little off balance. As we’re all trying to define what normal in this season looks like for us, it’s important to stay on top of the things we can control. 

That’s why I’m so glad to have Tiffany, the founder of Pitch HR, join us on today’s episode. Pitch HR specializes in helping clients make great first impressions through résumé assessments and adjustments. Whether your job is on hold or you’re still working at your normal pace, it’s important, especially now, to have a certain level of preparedness, even if that means being ready to switch jobs quickly.

On this episode, we’re: 

  • Debunking myths on résumé length.
  • Discussing how to properly consolidate your résumé.
  • Teaching you how to pitch yourself and determine if an employer is a good fit.
  • Sharing the best questions to ask during an interview.
  • Equipping you on how to best ask and answer questions about compensation.


We hope this episode’s content helps you be prepared for whatever comes next. If you want to learn more about Pitch HR and its services, visit PitchHR.com. Thanks for listening! As always, come chat with us in the comments section or over on Instagram.

 

Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

We'd love to hear from you! Email us at podcast@littlefishaccounting.com

Paying Yourself - What does that mean?16 Jun 202000:09:16

Whether you’re selling your homemade goods from the trunk of your car or if you’re five years into your LLC, knowing how to pay yourself is one of the most-asked questions entrepreneurs have. And on today’s episode of the Fish Food podcast, we’ve got answers!You’ll want to tune into this episode if:

•  You’ve ever wondered the difference between a sole proprietorship, a partnership, an LLC, and an S corporation.

• You have a difficult time deciding whether or not classifying your business as an S corporation will help you save money on your taxes.

• You don’t quite know how to pay yourself.

• You’d like to understand how the state and federal government view your business and what your taxes will look like.

As always, we’re here to help entrepreneurs just like you. If you have any questions or would like more information about anything related to business, taxes, and the like, go follow us on Instagram to continue the conversation!

 

Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co


 

Legal Tips for Properly Securing Your Business from Ticora Davis of The Creator's Law Firm12 May 202000:42:52


Ticora is founder and chief esquire officer of The Creator’s Law Firm, a boutique firm that specializes in helping people protect their creative work, products, and business names. Not only is she dropping invaluable knowledge about how to strengthen your business, she also dives into how she got her start in entrepreneurship, how she overcame her fear of starting something new, and what she’s working on now. 

On this episode, we’re discussing:

  • The gift of doubt from others.
  • The difference between a trade secret and a copyright and why one may serve your business better than the other. 
  • How to understand what intellectual property is and what it means for your business.
  • How procrastination fuels imposter syndrome.
  • The common mistakes business owners make with trademarks.


We hope you enjoy today’s podcast! As a bonus, Ticora has given listeners a discount to her online legal toolkit, Breadwinner, using the code ‘Fish.’ Find out more information at https://ticoradavis.com/breadwinner.

Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co


 

Little Fish Turns Two!28 Apr 202000:13:36

Any time a small business launches and not only survives, but thrives, it’s a pretty big deal. It’s been two years of hard work, a lot of effort, and even a few tears. 

So, today Little Fish’s founder, Keila Hill-Trawick, is taking a trip down Memory Lane where she shares:

  • Three reasons why she’s celebrating her small business. 
  • Her work history and background.
  • What it was like to quit her full-time job in exchange for the scary world of entrepreneurship. 


Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co


 

We'd love to hear from you! Email us at podcast@littlefishaccounting.com

Creatives, Makers, and Cost of Goods Sold21 Apr 202000:07:30

Calling all creatives and makers! This episode is just for you. You likely have a lot of questions about the products you make and sell, and how that all ties into what you can claim on your taxes each year. 

So, in this episode, we hope to help you understand what you should be doing with the goods you make and sell plus how to track for taxes by discussing:

  • The definitions of inventory and cost of goods sold.
  • Best practices for organizing and tracking inventory.
  • Why you have to wait to claim cost of goods sold as a deduction.


Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

Common Hurdles New Business Owners Face16 Apr 202000:22:32

In today’s episode, we’re:

  • Chatting about how Anika got her start as a business owner.
  • Discussing common hurdles new business owners face and the resources available to them.
  • Learning about how to produce goods and services and why understanding buying cycles is important.
  • Talking about the differences between selling your goods wholesale versus consignment and what that looks like from an inventory standpoint.


Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

What Impact Does Filing a Tax Extension Have on What You Owe?08 Apr 202000:06:59

For a lot of us, the extension feels like we can take a deep, thankful breath, a welcome change especially during a time like the one we’re in now. 

So, in today’s episode, we’re talking about what this extension will mean for business owners, especially in the areas of: 

  • How the extension affects any taxes you owe.
  • How the extension affects those who had a March 15 file date deadline.
  • Why it may be beneficial to file now instead of waiting until July.
  • What documents you need to have readily available when it’s time to file your taxes. 

Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

How to Support Small Businesses During The COVID Crisis31 Mar 202000:06:21

As entrepreneurs, we’re no strangers to the inevitable rise and fall of income and product and service cycles. And even if our funds and time are limited, there are ways we can still support each other.  

 

In today’s episode, we’re talking about:

  • What you can buy — even when you don’t have a lot of money — from a small business to show your support.
  • The power of leaving a positive online review.
  • Why showing yourself and others grace during this season is of the utmost importance.


Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

Bessie Akuba on Balancing Passion Projects While Working a Full-Time Job24 Mar 202000:18:38

For all of you out there who are balancing working full time and using whatever time is left to pour into your passion projects, you are not alone. Right now, there are thousands of like-minded dream chasers burning the candle at both ends, all for the sake of both financial security and doing something that feeds the soul.At least, that’s what Bessie Akuba’s doing. During the day, she analyzes data for the federal department of defense. And when she’s not solving problems in creative ways during her 7 a.m.-3 p.m. shift, she’s combining life experiences and those she’s gained at work to help others express themselves creatively using all of their passions at Creative Overlap and Create Louder.

On today’s episode, we’re talking about: 

  • How keeping your day job sometimes aids in greater flexibility
  • The transition between full-time work and freelancing
  • How Imposter Syndrome shows up in your side hustle
  • How partnership eases certain financial and time restrictions


I’m so excited about this conversation with Bessie and I can’t wait for you to hear her insights on the importance of expressing yourself creatively and balancing life and work. Once you listen, I’d love to hear your thoughts in the comments section.

How to find Bessie Akuba:
Instagram: @bessieakuba | @creativeoverlap | @createlouder

Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

Minimize Your Taxable Income with These Common Deductible Expenses17 Mar 202000:09:56

With tax season upon us, you might be feeling what a lot of us are experiencing right now: Maybe a little panic, a hint of unpreparedness, and a whole lot of last-minute details to finalize. At the back of your mind looms the biggest question of all: Will I owe the IRS money this year?Let me ease your mind a bit — there may be some expenses you incurred this year that you may have overlooked. These expenses, called common deductible expenses, are the key to reducing some of your tax burdens, and hopefully, let’s you keep more money than you were anticipating!

So, in today’s episode we’re chatting about:

  • Some of the most common deductible expenses
  • What the IRS is really concerned about when it comes to filed expenses
  • Plus: How you can use your home, cell phone, and travel as tax deductions

You don’t want to miss this week’s episode. And once you listen, let me know your thoughts in the comments section!

Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

Turning H2 into Success for Accounting Firm Owners: Operational Efficiency [Part 3 of 4]21 Aug 202400:26:17

Keila welcomes Jennie Moore from Ignition to discuss how their platform is helping accountants streamline operations and improve client engagement. Jennie shares insights on Ignition's key features, including proposal creation, automated payments, and client communication tools. The conversation explores recent product enhancements and how Ignition addresses common pain points for accounting firms, such as scope creep and pricing updates. Keila and Jennie emphasize the importance of leveraging technology to increase efficiency and boost top-line revenue in accounting practices.

Thank you to our sponsor, Ignition 

  • (00:00) - Introduction and Series Overview
  • (00:55) - Importance of Tech Efficiencies
  • (01:50) - Special Guest Introduction: Jennie Moore from Ignition
  • (02:34) - Jennie Moore's Journey and Ignition's Core Features
  • (03:39) - Ignition's Foundational Functionalities
  • (08:02) - How Do You Prioritize Features?
  • (10:20) - A Time Accountants Really Influenced Product Feature
  • (16:41) - Recent Changes and Updates in Ignition
  • (19:37) - Firms Need to increase Their Prices Yearly
  • (22:10) - What Makes Ignition Different
  • (24:40) - Conclusion and Key Takeaways

Connect with Jennie
LinkedIn - https://ca.linkedin.com/in/jennieamoore

Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.co

RESOURCES:

Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

Follow Little Fish Accounting at instagram.com/littlefishaccounting

What the heck is an S - Corp?03 Mar 202000:09:02

If you’re a small business owner, you’ve might have heard the phrase, ‘S Corp’ being tossed around every now and then. Once you heard the phrase, which stands for Subchapter S Corporation, you then probably wondered what it means, how it could benefit your business, and if you’d even qualify for the tax designation. 

There are a lot of misconceptions surrounding S Corps, so in this episode we’re here to dispel any rumors and clear any confusion by diving into: 

  • How to weigh the pros and cons of the status. 
  • What to do if you’re interested in becoming an S Corp 
  • How an S Corp status will affect your taxes at the end of the year. 


I’m really looking forward to helping you unpack S Corp status and decide if it’s right for you and your business, so after you listen to this week’s podcast, let me know what you think!

Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

Moving On: Build Your Craft & Grow25 Feb 202000:29:38

Knowing when to leave a job, city, or opportunity can be a difficult decision to make, especially if you’re not certain if it’s the best time or if your next step aligns with what you actually want to do. 

Today’s podcast guest, Chasity Cooper, has had to make those difficult decisions since her work as a writer has taken her from Chicago to New York to DC and back again, with her current full-time role as an managing editor for a marketing communications firm outside of Chicago. 

When she’s not creating content for print and digital publications, she’s using her background in journalism to introduce others — particularly African Americans — to the world of wine. She’s created a platform, Wine With Chas, to learn how people of color are positioning themselves as influencers in the hospitality industry, and taking her findings and sharing it with the world. 

In this episode, we’re talking about: 

  • What it’s like to transition between entrepreneurship, working full time for someone else, and back to entrepreneurship again 
  • When you know it’s time to move on from your current role 
  • How consistently building your craft opens once-closed doors of opportunities 
  • How your passion project has the opportunity to help others learn and grow 


This is a conversation I can’t wait for you to hear.

Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

Nikita Mitchell on Balancing a Full-Time Career and Side Hustle18 Feb 202000:18:11

Have you ever wondered if your side hustle should be your main source of income, felt hesitant to take a big leap because of your current financial security? If so, you’re not alone! There are tons of people who work both a 9-5 and a passion project — and enjoy the luxury of doing them simultaneously. 

Today on the podcast, we’re chatting with Nikita Mitchel who is one of such people! By day, she works in business planning and reporting at a global tech company, and in her spare time, she runs Above The Bottom Line; a platform that keeps track of how companies worldwide respond to social justice issues, politics, the environment, and other big humanity challenges. 

In this week’s episode, we’re getting to the heart of:

  • How to know whether you should make your passion project your full-time employment. 
  • What to do when you value the financial security of your current job. 
  • How our expectations for our work evolve over time. 
  • How keeping your passion project your side gig may be a better fit. 


You don’t want to miss this one, especially if you’re on the fence about balancing a full-time career and your side hustle. After you listen, I can’t wait to hear what you think!

Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

Four Common Errors Small Businesses Make & How To Avoid Them12 Feb 202000:10:28

Your small business journey can feel like a lot of trial and error in the beginning, so in this episode, we’re breaking down four common errors that can and should be avoided at all costs from the start.

From underpaying estimated taxes and filing late, to not separating your expenses or taking advantage of deductibles — this quick episode aims to save you time, money, and the headache of having to scramble when your tax burden comes due!

 

Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

Brandon Butler From Butter ATL on Channeling an Entrepreneurial Spirit04 Feb 202000:27:48

Since owning and operating a successful candy reselling enterprise in middle school, our next guest hasn’t been afraid to rewrite and reconfigure his ideal role by doing everything from heading tech startups and becoming a DJ, to pursuing an MBA and getting into creative tech spaces like in his current role, as the lead content creator a wildly successful ATL-based media company. 

In this week’s episode with Brandon Butler of Butter ATL, whom I’ve known for close to 20 years, we’re chatting about:

  • Brandon’s journey from middle school to now as a multi-passionate tech creative.
  • What life looks like when you have an entrepreneurial spirit and still work for someone else.
  • Why he believes “It doesn’t always have to make sense if it makes you money.”
  • Plus, shares the question he always asks himself and others before starting a new business venture. 


eed more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

What is the W-4?28 Jan 202000:09:37

If you’re one of many Americans who have a job where payroll taxes are withheld, the W-4 may be one of the most confusing and misunderstood tax forms you may encounter. Luckily, with new tax reforms in place, the W-4 has been redesigned to give better clarity and make your yearly tax burden more accurate!

In this week’s episode, we’re breaking it all down and answering questions like:

  • What the W4 actually is and how it’s used
  • How often you should check it
  • How, when, and where to change and/or update it (if you even have to change it at all)


Dive into this bite-sized dose of Little Fish goodness and gain clarity this tax season. After you do, tell me what you think!


Find us online!

www.littlefishaccounting.com
Instagram

Entrepreneurial Tips From Maryam Pugh of Philadelphia PrintWorks22 Jan 202000:26:48

Imagine leaving Corporate America to start a business that was not only in full alignment with the organizations and causes that you most resonate with but also helped you grow and expand to help other small businesses along the way! 

If this sounds like a conscious entrepreneur’s dream, today’s guest, Maryam Pugh of Philadelphia Printworks, has been living it by creating a thriving business at the intersection of social justice, heritage, and screen printing!

In this week’s episode, we’re chatting about:

  • Why your prices should reflect the value that you offer customers
  • Why peace is knowing that what’s meant for you won’t pass you by
  • Why you should always refer back to your mission statement & more! 


If you are a business owner at any stage, you’ll definitely want to take a listen. After you do, tell me what you think!


Find us online!

www.littlefishaccounting.com
Instagram

How to File a 1099-MISC14 Jan 202000:06:41

It’s that time of year where most Americans are paying a bit more attention to their mailboxes for important tax documents as we approach tax season. If you’re a small business owner who pays works out contractors and/or freelancers, this year, it may be you doing the sending!

In this week’s episode, we’re talking about the 1099-MISC form by breaking down who you’ll need to give the form to, how you’ll know if you need to send one, penalties if you miss the January 31st deadline, and more!

W-9 Form: irs.gov/w9

Find us online!

www.littlefishaccounting.com
Instagram

End of Year Tax Tips06 Jan 202000:06:48

There are few things worse than having a deadline looming and being unprepared  — especially when it comes to dealing with the IRS!

This week, we’re here to quell your fears and help you get your organizational ducks in the row, with five simple ways for you to prepare BEFORE tax season. Utilize these tips and you're sure to get cool points with your tax preparer!

Find us online!

www.littlefishaccounting.com
Instagram

How to Define Your Business Entity as an LLC, Sole Proprietorship or S-Corp14 Nov 201900:09:16

Defining your business entity for tax purposes is one of the foundational steps you’ll take when starting a business, but how do you know which one is best for you?

From Sole Proprietorships and Partnerships to LLCs and S Corps, in this week’s episode, you'll discover how each entity impacts your business while exploring elements of each entity including:

  • How to clearly define the different types of business entities and understand how they work.
  • What tax forms and documents you’ll use once you’ve chosen your business entity.
  • The advantages and benefits of the entity you ultimately choose.

Find us online:

www.littlefishaccounting.com
Instagram


Turning H2 into Success for Firm Owners: Client Review [Part 2 of 4]14 Aug 202400:10:55

In the second installment of a four-part series, Keila focuses on understanding client mix and maintaining strong client relationships as key factors for success in professional service firms. She explores how technology impacts client satisfaction, emphasizing the importance of effective onboarding processes and assessing whether current tools meet both firm and client needs. Keila also discusses strategies for evaluating client fit, gathering feedback, and building stronger relationships, ultimately aiming to enhance transparency and deliver on promised client experiences.

Thank you to our sponsor, Ignition 

  • (00:00) - Introduction to the Series
  • (01:13) - Recap of Last Week's Episode
  • (01:30) - Understanding Your Client Mix
  • (02:05) - Technology and Client Onboarding
  • (04:19) - Evaluating Client Fit and Responsiveness
  • (05:31) - Client Satisfaction and Feedback
  • (08:37) - Concluding Thoughts and Next Steps
  • (09:49) - Sponsor Message and Closing

Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.co

RESOURCES:

Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

Follow Little Fish Accounting at instagram.com/littlefishaccounting

Pursuing and Monetizing a Passion Project05 Nov 201900:20:39

Don’t let social media fool you —it’s absolutely possible to do meaningful work that you actually enjoy, while working a 9-5!

 

Our next guest has done just that by pulling inspiration from her full-time job, to create and monetize an online community space of women who are passionate about education, storytelling, and personal and professional development.

 

By changing the narrative surrounding Black women and how we are defined by our work, we believe she’s opening space to cultivate a more courageous work-culture where we can all be more vulnerable. 

Dive into this episode, featuring Ashley Adams of Schoolin Life Podcast and explore:

  • How entrepreneurship (as presented on social media) is one-sided and why we should stop glamorizing it.
  • Why your day to day work doesn’t have to compete with your side-hustle.
  • How partnering with other businesses allows you to operate in excellence and why making investments in your team and business will always pay off in the long run.

If you've ever felt like you have to make a choice between your day job and building a small business or you consider yourself multi-passionate -- this episode is for you! This is the first interview in a series of chats with small business owners at various stages, designed to give you peace of mind about your journey. After you listen, tell me what you think!


Find us online!

www.littlefishaccounting.com
Instagram

 

Season 2 Isn't Coming.....29 Oct 201900:09:08

Podcast rules are made to be broken, right? Fresh off my attendance at the ShePodcasts conference in Atlanta, I'm dropping in to tell you what's not coming, what I learned, and what's changing.

Find us online at www.littlefishaccounting.com, follow Fish Food wherever you get your podcasts, and check us out on instagram @littlefishaccounting.

Bonus Episode: Little Fish Beginnings10 Sep 201900:08:51

We're getting ready for Season 2, but in the meantime, have you ever wondered about how Little Fish got started? Dig into this bonus episode to find out a bit about Keila's background, the accidental beginning of the business, and what we did to get here.

Season 1 Finale13 Aug 201900:03:02

In the season finale of the Fish Food podcast, we’re wrapping things up with a recap of the last 12 episodes plus a special call-to-action for our listeners and supporters as we start creating brand new episodes for you to dive into this Fall!


Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

The Blueprint For Small Biz Owners To Work Together as a Collective06 Aug 201900:13:29

As small business owners let's keep it real — when you have unique ideas that seem crazy to the outside world, entrepreneur life can feel lonely and isolating.

Our next guest has set out to eliminate this by building a community of creators and entrepreneurs in the DMV who come together to connect and share resources with each other!

We think she’s created the blueprint for how small business owners can work together as a collective, so dive into this episode, featuring Takia Keys of Creative Lab DC and learn about:

  • The most common mistakes creatives make when starting a business.
  • Why it’s important to realize that no one can take care of your passion like you can.
  • Why you need good people around you to help you think critically about your ideas and next steps.
    If you are a business owner at any stage, you’ll definitely want to take a listen.
    After you do, tell me what you think!

Brought to you by @switchandboard

The Truth about Business v. Hobby Income31 Jul 201900:09:34

So you’ve just found out that your hobby can actually make you extra money — congrats! Now, how do you know when it transitions from being a hobby to a full-blown business?


In this week's episode we're breaking it down for you so that you can better understand: 

  • The difference between hobby and business income.
  • How the IRS determines if you’re running a hobby or a business.
  • How deductions and expense tracking work for each income type.

Whether you’re a blogger, painter, or simply love creating handmade goods for friends and family, this episode is for you!

Brought to you by @switchandboard

Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

The What, Why, and How of LLCs23 Jul 201900:14:52

So you’ve heard that registering as an LLC makes your business official but what does it really mean? How does it impact your business tax-wise and what are the advantages of choosing this entity for your small business?
 
In this week’s episode, we’re pulling from the Little Fish community to dive into one of the most highly-requested topics and will break down the basics like:

  • How to start an LLC in your state.
  • What tax preparation looks like as an LLC.
  • The advantages of an LLC over other entities.

Brought to you by @switchandboard

Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

Tax Time Without Records? How to Properly Create Support and Estimates16 Jul 201900:11:49

As an entrepreneur, running a financially healthy business is the goal, so part of achieving this lies within making sure that you aren’t under-reporting income or overstating deductions and have the evidence to back it up if the IRS comes calling!

In this episode, we're making sure you're covered by diving into: 
 
 • Why you should track income and deductions as you go.
 • Why you should save all supporting documents.
 • How to keep all of your records both digitally and manually.
 • How to properly prepare estimates when records aren’t available

Brought to you by @switchandboard

Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

How to Take Risks09 Jul 201900:23:55

When presenting your business to the world and showing up competitively in today’s market — eye-catching, high-quality imagery is a must!

IN THIS EPISODE, FEATURING TAMERA DARDEN OF DARDEN CREATIVE, WE'RE DIVING INTO:
• Why you should never put the cost of service above quality and consistency.

• Why there’s nothing wrong with doing something DYI-style until you can invest in a quality service provider.• How taking risks can do wonders for your confidence as a small business owner.


If you are a business owner at any stage, you’ll definitely want to take a listen. After you do, tell me what you think!

Brought to you by @switchandboard

Books
Big Magic - Elizabeth Gilbert
You are a Badass - Jen Sincero
You are a Badass at Making Money - Jen Sincero
Big Idea Food - Marlena Banks
Purpose Driven Life - Rick Warren
Girl, Stop Apologizing - Rachel Hollis
Girl, Wash Your Face - Rachel Hollis

Photography Inspo
@WhatShe Pictures - www.instagram.com/whatshepictures/

Photography Business Mastermind
dardencreative.com/photography-business-mastermind

Brought to you by @switchandboard

Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

Entrepreneurs + Retirement: Contribution Limits, Deadlines and more!02 Jul 201900:21:17

The Fish Food podcast is curated each week with small businesses in mind so this time, we’re pulling from the Little Fish community to dive into one of the most highly-suggested topics — retirement!

From business newbies and solopreneurs to established businesses with teams ranging from 2-100, we’ve covered everything you need to know about account types, contribution limits, deadlines and more! Notes are highly suggested, so grab a pen and paper and dive in!

Brought to you by @switchandboard

Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

Turning H2 into Success for Firm Owners: Financial Health [Part 1 of 4]07 Aug 202400:14:42

In the first of a four-part series, Keila discusses strategies for accounting firm owners to turn the second half of their year into a success. She focuses on financial health as the foundation, covering essential benchmarks like KPIs and strategies to maintain and improve a firm's financial standing. Keila emphasizes the importance of analyzing monthly recurring revenue, churn rates, and client satisfaction scores, while also reviewing profit margins and service packaging. This episode provides valuable insights for professional service firm owners looking to make intentional and focused improvements in their business.

Thank you to our sponsor, Ignition 

  • (00:00) - Introduction to the Series
  • (01:40) - Focus on Financial Health
  • (02:11) - Key Financial Benchmarks and KPIs
  • (06:37) - Understanding Profit Margins and Business Strategy
  • (10:11) - Pricing and Service Packaging Review
  • (12:42) - Conclusion and Sponsor Message

Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.co

RESOURCES:

Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

Follow Little Fish Accounting at instagram.com/littlefishaccounting

You Got a Letter from the IRS. Now What?25 Jun 201900:09:41

Few letters you receive in your lifetime will strike as much fear like a letter from the IRS but while most Americans first response may be to either full-on panic or pretend the letter doesn't exist --- in this week's episode, I'm breaking down why you should simply take a deep breath, put your fear aside, then go through my foolproof five-step process designed to put your mind at ease the next time an IRS letter catches you off guard!

IN THIS EPISODE, WE’RE DIVING INTO:

  • Why it might not be as bad as you think, H
  • How to gather the information necessary to resolve the request, and 
  • How to take care of any remaining tax or penalties due after you have responded to the assessment. 

If you’ve ever received a request from the IRS based on a tax return filing and wondered what to do next, this one is for you.

Brought to you by @switchandboard

Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

Tax Prep Beyond April 15th18 Jun 201900:10:21

April 15 has been stamped in our brains as the ultimate financial date to remember but get this: tax prep shouldn't start the month, the day, or even the night before, you should be getting prepared year around!

If tax season seems to sneak up on you and even thinking about the tax process leaves you frustrated, confused, or having daydreams about fleeing the country -- you'll want to dive into this week's episode where I break down some simple steps you can take throughout the year to make your next tax date considerably less stressful!

IN THIS WEEK'S EPISODE, WE'RE DIVING INTO:

  • What financial terms like estimated taxes, tax deductions, and penalties really are and what they mean for you throughout the year.
  • What percentage of your profit you should be saving for federal and state taxes.
  • The three things to stay on top of year around to ensure a seamless tax season & so much more!

Brought to you by @switchandboard

Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

Creatives + Law, Who knew?11 Jun 201900:20:09

IN THIS EPISODE, FEATURING MICHELLE BURGESS OF BURGESS LAW LLC, WE’RE DIVING INTO:

  • The areas you should focus on legal-wise as a creative,
  • The pros and cons of using online contract builders.
  • Why you should absolutely have second eyes when filing a trademark and so much more!

IF YOU’RE A CREATIVE OR SMALL BUSINESS OWNER, YOU’LL DEFINITELY WANT TO TAKE A LISTEN. AFTER YOU DO, TELL ME WHAT YOU THINK!

 

You can contact Michelle at:
www.burgesslawpllc.com
Instagram: @lawyerforcreatives

Brought to you by @switchandboard

Need more? Our team has put together a free resource library to save you valuable time and energy in your business! 

Ready to get started with Quickbooks? Use our referral link.

 

If you're ready to outsource your Accounting and/or Tax prep needs go to www.littlefishaccounting.com


Find us online:

Connect with Keila!
LinkedIn
www.krht.co

© My Podcast Data