Hi, I'm Adrian Strittmatter. 

Welcome to Bricks and More. I'm the CEO and co founder of Saentys, a global creative consultancy specializing in destinations, real estate, and the hospitality sector since 2008. My team and I have worked on some of the world's most iconic destinations across more than 35 countries. 

My expertise lies in real estate, brand strategy, and sales and marketing. My drive is all about generating value for real estate assets and destinations, no matter where or what they are. 

So if you're passionate about making real estate more valuable for more people. Look, no further. 

Welcome to Bricks and More.

In this insight-packed episode of Bricks & More, Adrian Strittmatter sits down with Emma Collings – Group Head of Marketing at British Land – to explore how brand and marketing can transform bricks and mortar into living, breathing destinations.

With a career spanning retail, real estate, finance, and social enterprise, Emma brings a rare cross-sector perspective on creating places people remember, choose, and return to. 

She explains why understanding people’s shifting behaviours – whether they’re a B2B decision-maker or a lunchtime shopper – is at the heart of long-term asset value.

Key talking points:

🎯 How cross-sector experience fuels fresh thinking in real estate marketing

🤝 Why every stakeholder touchpoint – from planning to activation – shapes brand equity

🏙️ The role of “campus thinking” in meeting multiple needs throughout the day

📈 Why proving marketing’s impact in B2B is hard – and how to make the case

🕰️ How legacy and longevity give real estate marketing a unique responsibility

If you think brand and marketing in real estate is just about selling space, Emma will make you see it as a powerful engine for lasting value.

Emma’s LinkedIn: https://www.linkedin.com/in/emma-collings-54910021/
British Land: https://www.britishland.com/

Adrian’s LinkedIn: https://www.linkedin.com/in/adrianstrittmatter 
Saentys: https://saentys.com/ 

Bricks & More is back for Season 2!

This season, Adrian Strittmatter is bringing you even more – more guests, more insights, more discoveries across more locations – all focused on one thing: creating more value for more people.

If you’re passionate about building places that truly perform, you won’t want to miss what’s coming. New episodes drop very soon – so get ready to unlock real estate value, one conversation at a time.

And if you haven't caught up on season 1 – do it now before season 2 kicks off!

In this episode of Bricks & More, host Adrian Strittmatter sits down with Calum Hall, founder of Creative Debuts, to explore the evolving role of art in real estate.

From office spaces to retail environments, Calum shares how art isn’t just an aesthetic addition—it’s a powerful tool for placemaking, community engagement, and even financial value creation.

They discuss:

✅ The impact of art on tenant experience, brand identity, and footfall

✅ How developers can integrate art throughout a project’s lifecycle – from public consultation to tenant activation

✅ Why embracing local artists can make spaces more inclusive and dynamic

✅ The growing business case for art in commercial real estate

Whether you're a developer, designer, or just passionate about rethinking real estate value, this episode will show the hidden potential of the walls around you.

Calum Hall on LinkedIn
Creative Debuts: http://creativedebuts.co.uk

Adrian Strittmatter on LinkedIn
Saentys: https://saentys.com/ 

In the debut episode of Bricks & More, Adrian Strittmatter welcomes Achelle Hill, Marketing Director Europe at Lendlease, to explore the power of branding and marketing in real estate. 

They discuss how marketing is more than just a promotional tool—it’s a fundamental driver of long-term value creation.

Key topics include:

✅  Branding as a value multiplier—how real estate brands shape perception, demand, and long-term success.

✅  Placemaking & storytelling—why marketing should start at the master planning stage, not just at the launch.

✅  Lendlease’s triple bottom line—how financial, social, and environmental value must be balanced for sustainable success.

✅  The power of partnerships—why collaboration is essential for driving engagement and creating destinations.

✅  Lessons from landmark projects—insights from One Sydney Harbour, Smithfield, Euston, and more.

If you think real estate marketing is just about producing marketing tools this episode will change your mind.

Achelle Hill on LinkedIn
Lendlease: https://www.lendlease.com/

Adrian Strittmatter on LinkedIn
Saentys: https://saentys.com/ 

Season 1 of Bricks & More is a wrap!

From game-changing insights to bold conversations with industry leaders, this first season has been all about reimagining what real estate value really means.

A huge thank you to our brilliant guests and to everyone who tuned in, subscribed, shared, and joined the conversation.

Season 2 kicks off in September – so if you haven’t listened to every episode yet, now’s the perfect time to catch up and get ready for what’s next.

In this bold and forward-looking episode of Bricks & More, Adrian Strittmatter is joined by Rebekah Tobias – co-founder of Propela Ventures and a veteran of capital markets, venture capital, and operational real estate – to explore what makes a real estate platform investable in 2025 and beyond.

With institutional capital ready to deploy billions, the real question is: who’s building the scalable, tech-enabled, operations-first platforms that will attract it?

Rebekah shares lessons from the frontline – from self-storage to student housing – and explains why real estate’s next cycle of growth will be defined not by assets, but by operators bold enough to think differently.

Key talking points:

🚀 Why operational and tech-led models are essential to unlocking real estate value today

💡 What early-stage investors look for in founders – and why alignment beats experience

🏗️ How Propela Ventures backs new operators building platforms from the ground up

🌍 Where Europe's most investable real estate opportunities are emerging – and why

📈 Why scalability is the key to institutional funding (and how to achieve it)

🔥 Why now is the perfect moment to build – even in a market full of uncertainty

If you’re building (or backing) the next generation of real estate platforms – or wondering how to make your assets more investable – this conversation is full of insights you won’t want to miss.

Rebekah’s LinkedIn: https://www.linkedin.com/in/rebekah-tobias-2187b66 

Propela Ventures: www.propelaventures.com 

Adrian’s LinkedIn: https://www.linkedin.com/in/adrianstrittmatter 

Saentys: https://saentys.com/ 

In this episode of Bricks & More, Adrian is joined by Charles Tarriere — investor, strategist, and co-founder of Evonite — to explore how value is created in today’s real estate market when risk is high, data is scarce, and cycles move fast.

Charles shares how Evonite’s independent, risk-based investment model challenges the status quo, and why understanding tenants, embracing simplicity, and sticking to core fundamentals are more important than ever.

Whether you’re navigating stranded assets, rethinking retail, or eyeing overlooked offices — this episode will sharpen your view of what makes a resilient portfolio.

Key talking points:

📉 Why over-consolidation in fund management is narrowing investor choice — and how Evonite offers an alternative

🏢 Why the most underrated asset class right now might just be… offices

🧠 How real tenant insight (not just data) drives smarter investments

🧱 Why “simple” buildings outperform in a fast-changing market

🎯 Why being disciplined about exits is key to long-term returns

If you believe value-add should mean more than a buzzword — this episode is essential listening.

Charles’ LinkedIn: http://linkedin.com/in/charles-nicolas-tarriere-6243412/ 

Evonite: https://evonite.eu/ 

Adrian’s LinkedIn: https://www.linkedin.com/in/adrianstrittmatter 

Saentys: https://saentys.com/ 

In this episode of Bricks & More, Adrian Strittmatter is joined by James Price – Senior Vice President Residential at Four Seasons Hotels and Resorts – to unpack what it really takes to deliver long-term value in branded real estate.

Branded residences aren’t just about prestige. They’re about performance, property management, and experience – every day, year after year. With two decades of international development experience, James shares what makes Four Seasons’ approach distinctive – and why simply sticking a logo on a building won’t cut it.

This is a masterclass in how real estate value gets built – from feasibility to finish, from floor plans to feeling at home.

Key talking points:

🏗️ Why great branded residences begin with rigorous design and legal groundwork

📍 How location, architecture, and community combine to create lasting value

🛠️ The Four Seasons difference: in-house management, not third-party outsourcing

📈 Why scale matters — and how it shapes service, cost, and resale potential

👥 How community, people, and hospitality drive value far beyond aesthetics

If you think branded residences are just about name recognition, this episode will change the way you understand what delivers true long-term value – for developers, investors, and owners alike.

James’ LinkedIn: https://www.linkedin.com/in/jamespricefs/

Four Seasons Residences: https://www.fourseasons.com/residences/

Adrian’s LinkedIn: https://www.linkedin.com/in/adrianstrittmatter 

Saentys: https://saentys.com/ 

In this insightful episode of Bricks & More, Adrian Strittmatter is joined by Louise Ioannou — Head of Workspace at HB Reavis UK — to explore what truly makes a modern office irresistible in 2025 and beyond.

Drawing on her journey from branding to leasing, Louise shares how HB Reavis has reimagined office space as a holistic product: one shaped by hospitality, sustainability, flexibility, and community.

For Louise, the office is no longer just a place to work — it's a value-driven ecosystem designed to support business objectives, attract talent, and foster belonging.

Key talking points:

🏢 Why wellness, flexibility, and hospitality are now baseline expectations — not extras

📈 The commercial case for retention over churn in both traditional and flex leases

🌱 How sustainability and community engagement are redefining real estate value

🧩 Why cross-functional teams are key to delivering spaces people truly want

📊 Why “knowing your customer” is just as vital in commercial real estate as in consumer brands

If you're wondering what it really takes to create future-proof, in-demand office destinations — this episode has answers.

Louise’s LinkedIn: https://www.linkedin.com/in/louise-ioannou/

HB Reavis: https://hbreavis.com/uk/

Adrian’s LinkedIn: https://www.linkedin.com/in/adrianstrittmatter 

Saentys: https://saentys.com/ 

In this episode of Bricks & More, Adrian Strittmatter speaks with Rico Picenoni – a hospitality leader who’s shaped over 500 hospitality and real estate projects globally.

Together, they unpack what really drives long-term value in branded residences, and why the future of real estate lies in smart partnerships, local market knowledge, and global brand power. 

Rico brings the kind of depth that only comes from two decades of navigating $34 billion worth of real estate – offering razor-sharp insights into a rapidly evolving sector.

Key talking points:

🏙️ Why operator selection and brand alignment are the secret weapons of value creation

📈 How Dubai and Miami became innovation labs for branded residences – and what emerging markets can learn

🧠 The biggest mistake developers make (and how to avoid it by asking the right questions early)

🌍 Why the future of branded resi value includes ESG, wellness, and globally connected benefits programmes

💡 Why curiosity, not certainty, is the most powerful mindset in real estate development today

Whether you’re a developer, investor, or brand eyeing a move into real estate, this episode delivers a masterclass in what it takes to create enduring value – from the ground up.

Rico’s LinkedIn: https://www.linkedin.com/in/ricopicenoni 

Savills UK: https://www.savills.co.uk/central-london/

Adrian’s LinkedIn: https://www.linkedin.com/in/adrianstrittmatter 

Saentys: https://saentys.com/ 

In this insight-packed episode of Bricks & More, Adrian Strittmatter speaks with Dan Higginson – Director of Development and Leasing at Greycoat – to explore what makes an office truly valuable in 2025 and beyond.

Dan shares why the old rules of office development no longer apply – and how leading landlords are shifting from a cost-per-square-foot mindset to a hospitality-led, customer-first approach. It’s not just about desks and leases anymore. It’s about experience, identity, and long-term relevance.

Key talking points:

🏢 Why ‘Grade A’ is no longer a differentiator – and what matters more to tenants today

🔁 How retrofit is reshaping the commercial office market in London

🤝 Why service, experience, and tenant relationships are the new battlegrounds for value

🧠 How to design buildings that reflect how people actually work – not just how they used to

If you’re developing, leasing, or investing in commercial real estate, this episode is a must-listen for rethinking how value is created – and who it’s created for.

Dan’s LinkedIn: https://www.linkedin.com/in/dan-higginson-45b5454b/

Greycoat: http://greycoat.com 

Adrian’s LinkedIn: https://www.linkedin.com/in/adrianstrittmatter 

Saentys: https://saentys.com/ 

In this provocative episode of Bricks & More, Adrian Strittmatter is joined by Georgia Elliott-Smith – engineer, environmental activist, and founder of consultancy Element Four – to explore why sustainability isn’t just a moral imperative, but a commercial one.

Georgia argues that real estate’s current approach to ESG is flawed, often more about brand image than actual impact. But here’s the catch: in a world of changing economic and environmental realities, growing regulation, investor scrutiny, and tenant expectations, shallow sustainability is also bad business.

Key talking points:

🌍 Why net zero pledges are misleading – and how they risk long-term value

🏛️ How policy, litigation, and transparency are reshaping what investors demand

📉 Why greenwashing damages trust, brand equity, and asset performance

💥 Why embracing real change (even when it’s uncomfortable) is a competitive advantage

If you think ESG is just a checkbox – or if you’re serious about making your assets future-proof – this episode will change the way you think about value.

Georgia’s LinkedIn: https://www.linkedin.com/in/georgiaelliott-smith/ 

Adrian’s LinkedIn: https://www.linkedin.com/in/adrianstrittmatter 

Saentys: https://saentys.com/