Explore every episode of the podcast Brian Pasch Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| CarNow NADA Sneak Peek | 21 Jan 2025 | 00:13:45 | |
Join me and Tim Cox as we discuss what CarNow will be showcasing at the NADA Convention in New Orleans this week. | |||
| CarGurus Releases Consumer Insight Report | 20 Jan 2025 | 00:28:48 | |
Join me and Lindsay Ciavattone, Dir. Dealer Relations at CarGurus, as we discuss the 2024 Consumer Insights Report and how dealers can use this feedback to gain a competitive edge in your 2025 sales strategy. | |||
| TradePending Launches New Products for NADA | 14 Jan 2025 | 00:34:50 | |
I sat down with Brice Englert, CEO and Founder of TradePending to discuss the new products and enhancements which will be unveiled at NADA 2025. Join the conversation and make sure you take time to visit their booth in New Orleans. | |||
| NADA Sneak Peak – Dealer eProcess Sherpa AI | 13 Jan 2025 | 00:23:53 | |
Join me, Gino, and Sam from Dealer eProcess as we discuss their approach to AI and the release of Sherpa AI. Also listen in to two special opportunities for dealers and a pre-NADA keynote address for dealers who can’t attend NADA. Keynote Registration: bit.ly/DEPKeynote NADA Landing Page: bit.ly/DealereProcessAtNADA2025 | |||
| Cars Commerce Drives Innovation To Improve Dealer Profitability and the Customer Experience | 12 Dec 2024 | 00:37:59 | |
Join me and Ron Andrews as we discuss all of the latest innovations with their portfolio of companies and how they are raising the bar for true dealer partnerships. More Brian Podcasts available here: https://brianpasch.libsyn.com/ | |||
| Polk Automotive Solutions Rises To The Challenge: Realtime Data Feeds for CDPs | 15 Nov 2024 | 00:34:28 | |
Join me and Joe as we discuss the many solutions which have emerged from the collaboration of dealers. and the Pol data sciences team to give dealers a competitive edge. | |||
| Urban Science Data Is Transforming Retail Operations and Providing New Activations for CDPs | 13 Nov 2024 | 00:27:07 | |
Join me, Jason, and Jeff as we discuss how dealers are using defection data to power better retail workflows, reducind waste, and recovering customers which were lost back into the service lane. | |||
| Advanced Video Delivery Requires Scale, Open Technology, and a Compliance Mindset | 06 Nov 2024 | 00:20:18 | |
Join me and Tara Rego as we discuss the new opportunities dealers have with omni-channel video delivery and advanced data integration possibibilities. | |||
| Pioneering CDPs for Automotive Retailing - Cox Automotive Has The Lead | 01 Nov 2024 | 00:33:12 | |
Join me as I discuss Cox's Omni-Channel retail platform which is delivering a profound change in how consumers engage with dealers and how dealers efficiently operate their business | |||
| Client Command Expands Audience Data to Include Service Shoppers | 23 Oct 2024 | 00:22:36 | |
Join me and Megan as we discuss the latest data collected by the Active Shopper Network and how their audiences now include consumers shopping for service and parts | |||
| Connected Retailing Is Not A Nice Idea - It's a Reality | 21 Oct 2024 | 00:36:06 | |
Join me and Kerri as we discuss the breakthrough results dealers are experiencing with AutoFi Showroom and how dealers implementing a connected retailing sterategy are seeing higher PVR and lower staff turnover rates | |||
| Don't Complain About Lead Close Rates If You Don't Have a Video Process | 07 Oct 2024 | 00:30:28 | |
Join me and Margaret as we share the latest data and use cases for video in the Internet sales process. Video is now table stakes for progfressive car dealers so if you are not a believer, listen in today. | |||
| automotiveMastermind is the best partner for CDP data hygiene and activation. | 01 Oct 2024 | 00:32:00 | |
Join me and Aaron Baldwin as we discuss the new opportunities dealers can leverage when they partner with automotiveMastermind for the CDP project | |||
| Dealers Who Seek Greater Profitability Need To Pivot to Vehicle Lifecycle Management | 27 Sep 2024 | 00:27:42 | |
Join me and Danny as we discuss how the VINCUE Vehicle Lifecycle Management platform is generating the additional profits which dealers are seeking in this very competitive and challenging period in our economy. | |||
| If The Phone Is Your #1 Conversion Channel - How Would You Rate Your Phone Skills? | 23 Sep 2024 | 00:36:10 | |
Join me and Curtis as we discuss the latest upgrades to the CarWars platform and how AI will accelerate growth in the coming year. It's a great time to learn how to significantly improve phone outcomes in just 90 days. | |||
| Equifax Data Will Accelerate Revenue Opportunities For Dealers Using CDPs | 23 Sep 2024 | 00:41:39 | |
Join me, Deana, and Brian as we discuss the latest opportunities for dealers to partner with Equifax to enhance data and build new use cases to generate revnue and increase customer retention. | |||
| Customer Data Platforms Will Redefine Customer Engagement and Marketing | 20 Sep 2024 | 00:47:08 | |
Join me and Aharon to discuss the greater adoption of CDP technology with automotive dealers and how AI will power better engagement and sales process workflows. | |||
| Rethinking Your SEO Strategy Requires Bold Measurement Tools | 18 Sep 2024 | 00:41:56 | |
Join me and Zach Billings as we discuss what type of SEO investments are working and what are the KPIs and measurement tools which can show if your SEO investments are working. Don't miss this conversation. | |||
| Rethinking Your Automotive Marketing Framework to Include Lifecycle Marketing | 13 Sep 2024 | 00:35:59 | |
Join me, Sarah, and Denise as we talk about online marketing and the opportunities for smarter lifecycle marketing which is now available using CDPs and identity resolution technology. | |||
| Dealers Need To Update Their SEO Strategies For Generative AI Search | 11 Sep 2024 | 00:27:34 | |
Join me and Connie Gundrum as we discuss the changing landscape in online search powered by AI and why dealers need to rethink their online content strategies. | |||
| Clarivoy Establishes New Benchmarks and Insights for Marketing Attribution | 09 Sep 2024 | 00:21:30 | |
Join me, Micah, and Steve as we discuss how Clarivoy is finally answewring the marketing attribution questions which dealers have been asking for years. | |||
| Dealers Need a Zero Party and First Party Data Strategy That Solves Practical Use Cases | 06 Sep 2024 | 00:39:02 | |
Join me and Amol Waishampayan as we discuss how fullthrottle.ai is helping dealers manage their first-party data and activate more zero-party data confiormations to improve dfata hygiene and accelerate use cases that drive revenue and increase customer loyalty | |||
| CDP Success Requires a Keen Focus on Data Hygiene Before Marketing Activation | 05 Sep 2024 | 00:34:37 | |
Join me and Bobby Gaudreau from Activator Dealer Solutions as we discuss the development of the CDP for automotive dealers and their unique approach to buiding a sustainable dealership data layer. | |||
| What If AI Could Power Your Best Phone Skills Training Framework? | 04 Sep 2024 | 00:33:04 | |
Join me and Ben Chodor, CEO of CallRevu, as we dicuss TestTrack; a new product that will change the way dealers building the phone skills of their staff across all departments. | |||
| Soft Pull Credit Is Now Easier To Integrate into Automotive Technology Platforms | 30 Aug 2024 | 00:19:23 | |
Join me and Aaron Bickart general manager of OfferLogix as we challenge the vendor community to reimagine their product offerings to integrate robust soft-pull credit technology with a distinct advantage to competing solutions. | |||
| Modern Retailing Requires Elevated Merchandising and Photography | 29 Aug 2024 | 00:25:16 | |
Join me and Daniel Able, National Sales Manager of CarCutter as we discuss the breakthroughs in vehicle merchandising and photography which will become the standard in future automotive retailing. | |||
| Clarivoy Offers Dealers The Holy Grail: Marketing Attribution Insights | 24 May 2024 | 00:26:49 | |
Join me as I sit down with Steve White to discuss this automotive shopper identity graph (now over 140 million shoppers) and how it powers actionable marketing attribution reports. | |||
| Outsell Expands Integrations and Activation Opportunities for Dealership First Party Data | 22 May 2024 | 00:32:10 | |
Join me as I sit down with John Clavadetscher to discuss how Outsell leads the way for lifecycle marketing with expanded data input which create a powerful customer engagement platform. | |||
| Urban Science fills Gaps In Your Sales Process To Improve Sales and Lower Defection Rates | 21 May 2024 | 00:32:26 | |
Join me as I sit down with Eric DeMont to review for SalesAlert and TrafficView are giving dealers the insights to improve their sales processes and eliminate labor waste. | |||
| automotiveMastermind Expands Services To Help Dealers Embracing First-Party Data Management | 20 May 2024 | 00:32:14 | |
Join me as I sit down with Matt Niess to discuss the expanded service offerings which automotiveMastermind offers dealers who are considering a CDP or an advanced approach to first-party data management. | |||
| TransUnion Delivers The Tools Dealers Need To Elevate The Customer Experience and Accelerate Profitability | 17 May 2024 | 00:47:31 | |
Join me as I discuss with Satyan Merchant the new tools which TransUnion can offer dealers who are ready to elevate the customer experience and lower their operating costs. | |||
| CallRevu Acquires TotalCX – Get The Story from CEO Ben Chodor | 16 May 2024 | 00:22:33 | |
Brian Pasch sat down with Ben Chodor to discuss his recent acquisition of TotalCX making them the largest call measurement and customer communication platform in automotive retail. Listen in to catch a glimpse of their future growth plans which include complete customer contact measurement and seamless API connections to CDPs. | |||
| Activator.ai Innovates Automotive CDP Frameworks by Leveraging Salesforce and Fluency Technologies | 10 May 2024 | 00:37:57 | |
Join me as I speak with Bobby Gaudreau about the advances their hybrid CDP platform has made in the last year and why they can accelerate and scale based on their technology partnerships with Salesforce and Fluency. | |||
| Podium Supercharges Customer Engagement Using AI | 10 May 2024 | 00:36:03 | |
Join me and Ross Tinkham of Podium as we discuss the latest update to the Podium Platform including their new AI assistant and plans to add email as an engagement channel. | |||
| Supercharge Your SEO Strategies | 30 Apr 2024 | 00:38:21 | |
Join me and Zach Billings of Wikimotive as we sit down to discuss the latest SEO strategies and updates to the Google algorithm which will give dealers a competitive edge in their market. | |||
| fullthrottle.ai Powers Advanced Marketing Automation With Their Patented Identity Framework | 26 Apr 2024 | 00:31:31 | |
Join with me as I sit down with Will McGinnis of fullthrottle.ai to discuss their patent for identity resolution and how their technology platform produces powerful marketing outcomes. | |||
| Dealers Partner with Foureyes to Improve Their Sales Processes | 25 Apr 2024 | 00:33:25 | |
Join me and Dave Steinberg as we discuss how Foureyes technology fixes holes in dealer sales processes and creates better engagement with shoppers. | |||
| Penny Perfect Payments Everywhere: Build Trust and Increase Engagement | 23 Apr 2024 | 00:23:44 | |
Join me and Aaron Bickart of OfferLogix as we discuss their latest updates to their platform which integrates marketing pricing and consumer credit. | |||
| Speed Layer from Auto Genius increases website conversions by 30% | 22 Apr 2024 | 00:44:27 | |
Join me as I discuss Speed Layer technology developed by Ben Hadley and the team at Auto Genius which is transforming website speed and increase conversions. | |||
| Fullpath Unlocks The Full Potential Of Dealership First Party Data with Their Open Ecosystem | 19 Apr 2024 | 00:40:13 | |
Join Brian and Mike Colacchio of Fullpath as they discuss the real-time audience features in Fullpath CDXP and the new API integrations that enhance customer data records for better activation | |||
| Audience Management Starts With Transparency which Yields Greater Performance and ROI | 16 Apr 2024 | 00:30:05 | |
Join me and Megan Hortan as we discuss why all marketing audiences are not created equal. In fact, most dealers have to blindly trust audience resellers that their audience is made up of in-market shoppers. Why guess when you can test the benefits of fully transparent active shopper audiences? | |||
| Orbee Leads The Way: Greater Interoperability Improves Dealership Marketing and Customer Experience | 15 Apr 2024 | 00:41:23 | |
Join me and Atul as we discuss Orbee's vision to develop stronger connections between technology companies that serve automotive retailers. | |||
| AIM is DriveCentric’s Latest Product Innovation: Learn How AI Fills Gaps in Retention Marketing | 01 Apr 2024 | 00:35:31 | |
Join me and Steve Roessler from DriveCentric as we discuss thier new product call AIM (Augmented Intelligence Marketing). | |||
| CarNow and Kia Deliver the Future Architecture of Modern Retailing | 31 Jan 2024 | 00:27:43 | |
Learn about the breakthrough partnership that Kia and CarNow have introduced to automotive retailing which allows for dealer choice while preserving a Kia branded retail experience. | |||
| Introducing Stella 360CX CoPilot | 29 Jan 2024 | 00:24:12 | |
Join me and Rich Sands as we discuss their existing new platform and all the major integration announcements coming at NADA including being selected by Microsoft as their official automotive AI partner. | |||
| Understanding The Benefits of a Connected Retail Platform | 09 Jan 2024 | 00:37:46 | |
Join me as I sit down with Sam Vukas (COO) and Gino Cipperoni (CRO) of Dealer eProcess to discuss the advantages dealers have when they switch from a static website to a Connected Retail Platform (CRP). | |||
| 2024 Will be The Year of Audiences | 18 Dec 2023 | 00:27:29 | |
Join me and Jonathan Lucenay as we discuss the power of the Activate Shopper Network and how audiences will change the way dealers market and communicate to customers in 2024. | |||
| Urban Science Leverages AI to Deliver New Products for Franchise Dealers | 15 Dec 2023 | 00:31:48 | |
Join me and Tom Kondrat of Urban Science, as we discuss the latest developments of data driven applications for dealers which give them a competitive edge in the market place. | |||
| Reynolds Retail Management System Powers Modern Retailing | 12 Dec 2023 | 00:25:22 | |
Join me and Chris Walsh President of Reynolds and Reynolds as we discuss single platform Retail Management System. (RMS) | |||
| Learn The Perfect Recipe For Lead Management Using AI and DR tools | 07 Dec 2023 | 00:35:41 | |
Join Brian and Marc McGurren as they discuss how AI will change how dealers respond to sales opportunities and service opportunitues. | |||