The beer industry is comprised of many layers. There are growers and equipment manufacturers. Then there are brewers, importers, distributors, and finally, on and off-premise. But it doesn’t stop there.

Our next guest is a leader in beer media, and she’s here to clue you in on how stories can improve your bottom line.  

The Brewlogix craft beverage community drives on-premise profitability through our unified technology platforms. Go to ⁠⁠⁠⁠⁠⁠⁠⁠Brewlogix.com⁠⁠⁠⁠⁠⁠⁠⁠ to get started.

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Proof Podcast with Kate Bernot

North American Guild of Beer Writers

Education is sometimes regarded as a luxury. However, education usually leads to more opportunity. Our next guests know a thing or two about education and they’re here to help you build a beer education program to improve your staff, drive your sales, and provide your guests with the experience they’re looking for. 

The Brewlogix craft beverage community drives on-premise profitability through our unified technology platforms. Go to ⁠⁠⁠⁠⁠⁠⁠Brewlogix.com⁠⁠⁠⁠⁠⁠⁠ to get started.

There’s a bit of magic that happens at the intersection of good beer, good food, good music and good conversation.  

I want to show everyone how to conjure that magic.  

I’m Jeremy Storton, Certified Cicerone® and host of the Good Beer Matters Podcast. I’ve partnered with BreweryDB to bring you… a Taste of Brewknowledge.

A Taste of Brewknowledge is a series to help you cook with and pair great beer with excellent food. In this first video, we’re going to talk about the ABCs of how to create synergy with both.  

The ABCs of pairing beer and food are not absolute rules. They’re guidelines or tools that will help you thoughtfully pair beer and food together in ways that will delight your guests.  

Marketing is another form of communication that requires the right message to the right audience at the right time. Our next guest is an expert in crafting these messages to the next generation of taproom patrons, and he’s here to help you improve your social media marketing plan.

The Brewlogix craft beverage community drives on-premise profitability through our unified technology platforms. Go to ⁠⁠⁠⁠⁠⁠Brewlogix.com⁠⁠⁠⁠⁠⁠ to get started.”

People go out to eat for two reasons, to have an experience they can’t have a home, or to avoid doing the dishes. Taprooms need to provide an experience for both. Our next guest knows hospitality and will help you cultivate the talent to pull it off. 

The Brewlogix craft beverage community drives on-premise profitability through our unified technology platforms. Go to ⁠⁠⁠⁠⁠Brewlogix.com⁠⁠⁠⁠⁠ to get started.”

There’s a lot of experimentation in the beer industry to innovate the next great beer. But there’s one area where we ought to play it safe to avoid any negative repercussions. Our next guest is The Craft Beer Attorney and she has made her career helping breweries navigate the legal landscape of craft beer. 

The Brewlogix craft beverage community drives on-premise profitability through our unified technology platforms. Go to ⁠⁠⁠⁠Brewlogix.com⁠⁠⁠⁠ to get started.”

Industry trends sometimes seem like navigating a stormy sea in the dark. Keeping up with them can be an overwhelming, full-time fool’s errand. Our next guest is Lester Jones, the Chief Economist of the National Beer Wholesalers Assoc (NBWA). He is an expert who will help you steer through the noise and navigate your way to better performance. 

The Brewlogix craft beverage community drives on-premise profitability through our unified technology platforms. Go to ⁠⁠⁠Brewlogix.com⁠⁠⁠ to get started.”

Once upon a time, all a successful craft brewery had to do was make beer with color and flavor. Now, we have to educate and entertain our customers. Our next guest is Laura Lodge of Customized Craft Beer Programs and Start A Brewery LLC. She tells us how to pack your pub with patrons by creating excellent events no matter the size of your taproom. 

The Brewlogix craft beverage community drives on-premise profitability through our unified technology platforms. Go to ⁠⁠Brewlogix.com⁠⁠ to get started.”

Have you ever gone to a brewery, taproom or restaurant and thought, “Meh.” How about the places that make you say, “Wow.” What’s the difference between the two? Our next guest, Andrew Coplon, founder of Secret Hopper and Craft Beer Professionals, is here to clue us in on how to ensure your place is the latter. 

The Brewlogix craft beverage community drives on-premise profitability through our unified technology platforms. Go to ⁠Brewlogix.com⁠ to get started.”

Sales is essentially an exchange of value between people, and marketing is a way to facilitate this. But, this can be a complex interaction, just like any other relationship. 

Our next guest is Julie Rhodes of Not Your Hobby Marketing. She's an expert in both sales and marketing who will help you navigate the process no matter who you work with. 

The Brewlogix craft beverage community drives on-premise profitability through our unified technology platforms. Go to ⁠⁠Brewlogix.com⁠⁠ to get started.”

Many of us in the beer industry are good at many things, but it’s hard to be great at everything. Our next guest, Chris Farmand of Small Batch Standard and True Craft Podcast, is an expert in brewery and taproom finance. He's here to help you maximize your draft earnings, no matter how you look at it.  

The Brewlogix craft beverage community drives on-premise profitability through our unified technology platforms. Go to Brewlogix.com to get started.”