Hugo Rifkind is a journalist and broadcaster, including as a presenter on Times Radio. He’s also the author of Rabbits, a new novel set in an all-boys boarding school that steps into the darker undercurrents of that environment. It’s been described by crime writer Val McDermid as "Saltburn, but with kilts."

Host Olivia Triggs chats with Hugo about his creative process on Rabbits, constructing fictional characters, as well as personal experiences that influenced the book.

Breed London is a creative agency for visual artists. We represent a small roster of diverse creative talent. Included on that roster is photographer and filmmaker Cat Garcia. Cat uses images to tell stories without pretension. She likes shooting in black and white and using natural light. Her work is stripped back, simple and real. 

When she works with moving image, she’s often accompanied by her husband, Carlos Garcia, who provides evocative soundtracks to her visuals. Carlos is a professional songwriter and musician, and he joins Cat in conversation with Breed.

In all her work, Cat tells intimate, positive stories, focusing in on the little details of life to provide that genuine sense of empathy. In recent years, she's worked with Tate Britain, Soho House, MATCHESFASHION.com, Leica, Hole & Corner, MR PORTER, and the V&A, among many others. Cat has made films for Make Hauser & Wirth, Frescobol Carioca, and Sunspel with David Shrigley.

Special thanks to Hauser & Wirth and Sunspel for giving us permission to use the music Carlos created for them.

Breed London is a creative agency for visual artists. We represent a small roster of diverse talent in the UK, Europe, and across the pond.

On our pilot, host Olivia Triggs chats with Steven Wilson, an artist who's been with Breed since the beginning. Steve constantly tries new styles and techniques to create his work. Whether it's collage and printmaking or the latest in digital technology, Steve's openness to new ideas is his great strength. 

The work he produces from his studio in Brighton has turned up in the New Yorker and Wired, on posters for California music venues, and in packaging and animations for Calvin Klein, Coca-Cola, and Nike, among many others.

Check out Steve's work here.

Breed London is a creative agency for visual artists. We represent a small roster of diverse talent in the UK, Europe, and the US. 

In our latest podcast, Breed Director Olivia Triggs talks to architect John Pawson. John has worked on everything, from private homes and monasteries to bridges and yacht interiors. And whether he's working on buildings, interiors, or furniture, John's designs are always simple, functional, and beautiful. 

His aesthetic partly derives from time he spent in Japan as a young man, which he outlines in his book, 'Anatomy of Minimum'. John is also an accomplished photographer whose book of chromatically ordered images, 'Spectrum', was turned into an immersive exhibition at 180 The Strand. In 2019, his continued influence and dedication to his craft was recognized when he was awarded a CBE in the New Year Honours. 

Check out John's work at johnpawson.com

Today's episode features someone we’re already familiar with — Quentin Jones.

The daughter of architects, Quentin studied Philosophy at Cambridge, before taking an M.A. in Illustration at Central Saint Martins. Straight out of college, she began building a career as an artist, photographer, and filmmaker, taking in clients like Louis Vuitton, Chanel, and Vogue. 

We’ve been working with Quentin at Breed since 2018, and the main focus of our chat is on our area of interest – her art. Though we also touch on her creative heritage, her love affair with fashion, the difference between living and working in New York vs. London, and more.

Matthew Freud is probably best known as the founder and guiding light of PR agency Freud Communications. He’s also an Oscar and BAFTA winner for his role as producer of the animated short film The Boy, The Mole, The Fox and The Horse.

But what Breed London’s Olivia Triggs really wanted to talk to him about was his carefully curated and incredibly diverse art collection, including works by Banksy, Damien Hirst, and Keith Haring, as well as objects like an Enigma coding machine, a piece of Concorde, and dinosaur bones. We also found out about his new hotel/cultural retreat: Bull – A Coaching Inn.

Art director and graphic designer, David McKendrick, is the founder of David McKendrick Studio and biannual creative magazine Paperboy.

Earlier in his career, he worked for Wallpaper* and Esquire magazines and set up creative agency B.A.M., working with clients like White Cube, Christie’s, and The Times. 

Breed London’s Olivia Triggs talks to David about his career in design, his love for magazines, and what he intends to do next. 

Graphic designer Michael Bierut has been a partner at design consultancy Pentagram since 1990. He's behind the logo for Hillary Clinton’s 2016 presidential campaign, the brand refresh of Mastercard, and many other projects.

He’s also a commentator, writer, and lecturer on design and co-founder of the online journal Design Observer. 

Breed London’s Olivia Triggs talks to Michael about how he fell in love with design and New York City. And we hear about the types of design projects that excite him today.

This edition of Breed presents… The Podcast sees us in conversation with Kuchar Swara. Kuchar is the Creative Director of the Telegraph Media Group, where he leads a design team across branding, editorial design, marketing, and whatever else is thrown at them. 

Originally from Iran, Kuchar arrived in London as a boy in the 1990s, going on to study typography at the London College of Printing. He started to attract attention while at Winkreative after working on the redesign for Italian art and architecture magazine Case da Abitare. magCulture’s Jeremy Leslie, who we’ve talked to previously for Breed presents, described his work as "an almost idealised version of early Modernist graphic design."

Working under Tyler Brûlé — the man behind Wallpaper* and Monocle — seems to have had an influence on Kuchar, as he co-founded the biannual men’s style magazine Port in 2011. 

As if that wasn't enough, Kuchar wanted to translate his graphic design skills into a 3D format. So, he started British watch company, Sekford, where his ability to fit things together in intricate detail was put to the test. The company name is inspired by Sekforde Street in Clerkenwell, where many British watches were once made.

Kuchar has won awards from D&AD, the Society of Publication Designers, the Society of News Design, and the Type Directors Club. And he occasionally judges on international design panels.

Writer and journalist Clover Stroud is the author of books which tap directly into her life experiences, including The Wild Other, which was shortlisted for the Wainwright Prize; My Wild and Sleepless Nights: A Mother’s Story; and The Red of My Blood: A Death and Life Story. Her fourth book, The Giant on the Skyline: On Home, Belonging and Learning To Let Go, is due to publish in May.

Breed London's Olivia Triggs, a long-time admirer of Clover’s work, talks to her about her books, family, loss and grief, and her podcast, Tiny Acts of Bravery.

Annie Atkins is a graphic designer who creates all those items you see in the background of films – posters, maps, signs and other props. She’s worked for Wes Anderson on films like The Grand Budapest Hotel and on Steven Spielberg’s Bridge of Spies. 

She also works for commercial clients from her studio near Dublin and gives talks on designing for film.

Breed London's Olivia Triggs talks to Annie about how a career in design led her to film; living and working in Ireland; and her book, Designing Graphic Props for Filmmaking.

Breed London is a creative agency for visual artists. We represent a small roster of diverse creative talent.

Included on that roster is Danny Sangra, who is an artist in every sense of the word. Breed Director Olivia Triggs has known him for many years, which made him an ideal subject for her to talk to in the latest edition of Breed presents… The Podcast. 

Danny has worked as an illustrator using ink, graphics, vintage magazines, paint, Pentel pen, and fabric. He's also a successful filmmaker, and recently he’s been experimenting with digital animation and AI. His clients have included Louis Vuitton, Burberry, Mercedes-Benz, Balenciaga and Vogue. 

You can see his work for yourself here.

This edition of Breed presents . . . The Podcast is a conversation with creative director, editor, and design consultant Tony Chambers. 

Tony Chambers is perhaps best known as the longest-serving Editor-in-Chief of Wallpaper*. He joined the magazine as Creative Director in 2003, was appointed Editor-in-Chief in 2007, and Brand and Content Director in 2017. He transformed Wallpaper* into a global brand with pocket City Guides, a website, a creative agency, a retail platform, and an interior design service.

After studying at Central Saint Martins, Tony started his career as Art Editor at The Sunday Times Magazine. From there he moved on to become Art Director at British GQ, where he was voted PPA Art Director of the Year twice in 1998 and 2001. 

Nowadays, Tony is the founder of creative agency TC & Friends. He also started the design and ideas platform OTOMOTO with artist Ryan Gander, he’s co-chairman of Fortune Magazine’s Brainstorm Design, and he sits on the board of trustees of the Barbican Arts Centre.

Host Olivia Triggs of Breed sits down with Tony to talk about his career, his proudest moments at Wallpaper*, and the inspiration behind TC & Friends. 

Rafael Oliveira is the Creative Director at Tracksmith, a Boston-based maker of performance running gear. He works in Porto, Portugal from his home — a former car parts warehouse that he helped transform into his dream house. 

At age 30, he discovered a love for running, and he didn’t approach his new-found passion with an occasional jog. He got into interval training, track running, and endurance training, and soon got his marathon time down to under two hours and 30 minutes.

Throughout Rafa’s training journey, he became particular about his running gear and found Tracksmith. And he liked Tracksmith not only because the clothing was effective but also because of the way the brand presented itself. Rafa was so enamored that he got in touch with the company's founder, Matt Taylor. They hit it off, and in 2016 Rafa took over as Tracksmith's Creative Director. 

Host Olivia Triggs of Breed London chats with Rafa about his home city of Porto, how he got into design, and what it's like to combine two of his passions — design and running — at work.

Back in 2021, we interviewed the CEO and Creative Director of the Pellicano Hotel Group, Marie-Louise Sciò, for the print version of Breed Presents. It was clear we could only skim the surface of what we would like to have asked Marie-Louise. So when we started the podcast, she was at the top of our list.

Marie-Louise grew up around La Posta Vecchia, in a beautiful setting overlooking the Tyrrhenian Sea, and around the grounds of Hotel Il Pellicano, sited high above Porto Ercole in Tuscany. Both hotels were owned by her father, Roberto.

Marie-Louise studied design and architecture at Rhode Island School of Design before working with interior designer, Massimo Zompa, in Rome. After overseeing the rebuilding of Il Pellicano, Marie-Louise took over her father’s hotel portfolio in 2011 and has been running them ever since, adding the equally impressive Mezzatorre on the island of Ischia in 2019. She also launched lifestyle website, ISSIMO, offering the best of Italian design, fashion, and food, carefully selected by Marie-Louise herself. 

Host Olivia Triggs of Breed sits down with Marie-Louise to talk about living in Rome, a new hotel project, and how she uses her creativity.

Image credit: Stephen Ringer

In today’s episode of Breed Presents... The Podcast we’re talking to Rasha Kalil, who is a photographer and Creative Director of the Financial Times’ How To Spend It magazine.

Born in Beirut Rasha returned to London to study at the Royal College of Art, graduating in 2008 with an MA in Communication Art & Design. Since graduating she has worked for Vogue UK, Dazed & Confused, and ES Magazine, and co-founded art direction studio Barbara Creative.

But it’s her work as an artist that has brought Rasha most attention. It brings together photography, text, video and installation, often exploring perceptions of the human body and their relationship to identity, art history and everyday life & it's something we discuss in today's episode.

Financial Times - HTSI Magazine

For the first episode of Breed Presents... The Podcast we spoke to Sarah Andelman, the founder of the Parisian store Colette, known for its mix of streetwear, high fashion and lifestyle products, finally closed its doors.

Since it closed in 2017 there have been pop-ups, collaborations, and more via her brand consultancy Just An Idea. In 2021, she launched Just An Idea Books, which focuses on publishing works which Sarah describes as delivering ‘a high dose of wonder’.

So far, a couple of dozen beautifully designed books have been published, including works by photographers Glenjamn and Charles Bébert, and writer Douglas Coupland. Another Just An Idea spin-off, retail pop-up Just a Space, followed in 2022.

Our chat encompasses subjects running from the fashion influence of Snoopy, skateboarding and the art of curation. 

JUST AN IDEA

Sarah Andelman - Instagram

Breed Presents... The Podcast returns this Tuesday July 1st for Season 3.

Olivia Triggs, host & founder of creative agency Breed, talks to people who have made an impact on the creative world, whether that be in art, design, retail, fashion, publishing, writing or their own individual niche.

We’re not dropping any names just yet, but suffice to say guests include luminaries from Sunspel, The Financial Times HTSI magazine, Just An Idea, It’s Nice That, YOLO Journal, Pentagram, Island Records, and the London Mayor’s Office.

New episodes - every Tuesday. 

At Breed, Elizabeth Goodspeed is best known to us as the US editor-at-large for It’s Nice That, the global platform run by creatives for creatives. She’s also an independent, multidisciplinary designer, art director, writer and educator.

After completing a dual degree in neuroscience and graphic design at RISD, Elizabeth began her career with an internship at Pentagram in New York before going before going to to work at The Whitney Museum of American Art, RoAndCo before rejoining Pentagram in a full time positon. Since 2020 she's been freelance and has collaborated with studios including Interbrand, her old home Pentagram, Gander and Red Antler, and worked directly with clients including Google, Spotify and MAC Cosmetics.

Beyond her day-to-day design work, produces her own design history newsletter Casual Archivist, writes as often as she can about trends, design history and design trends aswell as teaches at Rhode Island School of Design and Parsons School of Design in New York.

Elizabeth Goodspeed

It's Nice That

For this episode we’re very pleased to be talking to Marina Willer, at Pentagram London. Marina was born in Brazil, to artist parents, who encouraged an early interest in design and the visual arts. This eventually led her to move to London, where she studied graphic design at the Royal College of Art. 

During her design career, she has been central to brand identity work. Her first love, however, has always been film, and she has pursued a parallel career as a filmmaker. Her first feature film was the documentary ‘Red Trees’ which came out in 2017 and used the story of her own family’s escape from the Nazi occupation of Prague to explore today’s refugee crisis

I caught up with her at the Pentagram offices in Notting Hill, it’s a conversation I loved.

Watch Red Trees: via Curzon Home Cinema.

Instagram: https://www.instagram.com/marina_willer/?hl=en

Pentagram: https://www.pentagram.com/about/marina-willer

Today's guest on Breed Presents... The Podcast has been a designer for British luxury clothes brand Sunspel. After studying fashion and business at the University of Brighton, David embarked on his career as a menswear designer at COS, soon finding his way into his senior role at Sunspel, where he spent four years as creative director. He's recentered his role more on the product side of things as the design director. 

Our chat takes us into discussing what goes into leading the creative side of things, and also developing a product of a brand steeped in heritage, craft and tradition. 

Sunspel

A few years back and the printed version of Breed Presents... The Podcast, we talked to Yolanda Edwards, founder and editor of YOLO Journal. YOLO Journal is a quarterly magazine that revels in the beauty of traveling to new places, focusing first on the photography and then on words in the form of personal stories and tips relating to each location. 

The magazine is very much a personal project as Yolanda is its founder, publisher and editor as well as a contributor, and is a coming together of much of her previous experience that experience includes two periods working at Condé Nast Traveler, first as photo editor and then as creative director.

So, we're delighted to welcome Yolanda back to Breed to speak to us about it.

YOLO Journal - Website

YOLO Journal - Instagram

Yolanda Edwards - Instagram

Our guest for this episode is artist and illustrator, Fee Greening. Fee usually works with a dip pen and ink technique to create pieces that look simultaneously contemporary and steeped in the world of illuminated manuscripts, folklore and mythology. I sat down with her in person to discuss her career to date as well as her new book, an illustrated edition of Katharine Briggs’ Dictionary of Fairies which will be published by Octopus on the 11th September 2025.

Pre-order Dictionary of Fairies at Waterstones.

Fee's Instagram.

Fee's Website.

In this edition of Breed Presents… The Podcast we’re talking to someone who it could easily be argued has had more influence on the cultural capital of London than any other individual in recent history – London’s Deputy Mayor for Culture and the Creative Industries Justine Simons OBE. She was given that title by London Mayor Sadiq Khan in 2016, but she’d already been at the heart of support for the creative world under the previous two mayors, since 2002.

Some of the projects she's overseen are: Trafalgar Square's Fourth Plinth, the 2012 Cultural Olympiad, founding the World Cities Culture Forum, establishing the London Borough of Culture and most recently developing the East Bank in Stratford. And that’s just scratching the surface of her achievements and we touched on many more during this conversation.

Justine Simons' Instagram

The Fourth Plinth (https://artsandculture.google.com/project/the-fourth-plinth)

World Cities Culture Forum

East Bank

 These Foolish Things

Instagram

In this episode of Breed presents… The Podcast our guest is Catherine Fairweather, journalist, travel writer, editor and also a podcaster.

Much of Catherine’s professional life has been forged from her love of travel, of discovering new places and cultures and seeing firsthand how other people live. Over the years, Catherine has been a contributing editor at Condé Nast Traveller, Harper’s Bazaar, the Financial Times, Air Mail and The Daily Telegraph. She then began podcasting and now hosts two podcasts: Voices from the Frontline, where she talks to people who work in high-risk combat zones all over the world and The Third Act, a podcast that looks at later life in a positive way through conversations with artists, explorers and actors.

Catherine was the last interview we recorded for this season and it was so nice to round things off with a fellow podcaster, the first we've had on the series.

Voices from the Frontline Podcast

The Third Act Podcast

Catherine's Instagram