Explore every episode of the podcast Breakthrough Marketing Secrets
| Title | Pub. Date | Duration | |
|---|---|---|---|
| The #1 Marketing Strategy for 2024 | 10 Nov 2023 | 00:17:32 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ⚖ Proof, Credibility, and Believability Copywriting Course ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers The marketing environment has shifted again, going into 2024… What has worked for the last few years is NOT working nearly as well as it did before. And if you don’t adapt to this new reality, new economy, and new marketplace… Your marketing and your business will likely struggle. The good news is there’s one foundational principle that will be the lynchpin of your success… And with it, one key strategy to focus on to thrive. It’s all revealed in today’s episode… The #1 Marketing Strategy for 2024 Yours for bigger breakthroughs, Roy Furr | |||
| Dan Kennedy's #1 Rule of Direct Marketing Success | 03 Nov 2023 | 00:12:03 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📕 Dan Kennedy's No B.S. Direct Marketing Book 🎁 Irresistible Offers Marketing Training from Roy Furr ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers What is Dan Kennedy’s #1 Rule of Direct Marketing Success? … And why is it so important? Yesterday, I reviewed a piece of marketing that broke this rule… And it was no wonder the business owner said it hadn’t gotten results. Because it broke Rule #1! When you develop a doggedness for following Rule #1 — and work it into every piece of marketing you do… It will be easier to get results… More leads, customers, sales, and profits! I share the story and the lesson in today’s episode. Dan Kennedy's #1 Rule of Direct Marketing Success Yours for bigger breakthroughs, Roy Furr | |||
| How to take your business and life to the next level | Tough Love Motivational Speech | 13 Oct 2023 | 00:09:48 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🧠 Training Your Subconscious Success Mechanism ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets If you’re ever feeling stuck or like you can’t break through to the next level… Today’s episode is for you. It’s part motivational message… Part wake-up call… With a little sprinkling of rant thrown in. Most people aren’t willing to do what is really required of them to reach that next level in life and work. But with one key decision, you can turn it around. You can make it happen. How to take your business and life to the next level Yours for bigger breakthroughs, Roy Furr | |||
| The Minimum Viable Funnel For Getting Copywriting Clients | Find Clients as a Freelance Copywriter | 22 May 2023 | 00:56:19 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🚀 Launch Your Client-Getting Business Free Mini-Course 🤝 The Client-Getting Blueprint 🔗 Freelance Copywriter Websites 🤐 Roy Furr's Networking Secret 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ ☕ Wanna say "thanks" for this episode? Buy me a coffee... 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers Okay so here’s what a really SMART Mailbox Monday question looks like… — I've recently come across your YT channel and the value you provide is phenomenal. Especially, in terms of addressing the basic principles & philosophy of writing for businesses. My biggest challenge is getting my first client as a copywriter away from the claws of the big freelancing platforms. What basic funnel do I need for consistent leads? Do I need a portfolio website? Or simply a Calendly? I have no real experience so far, only three months' of work improving my ideal prospects' web copy and sales pages. — Why is this a smart question? Because it’s specific, includes enough detail to let me know this person has done their homework and isn’t just sending me their random synapse firings, and it’s flattering. Flattery helps. Because this is such a smart question, and I’m a sucker for flattery, I attempted to create a smart episode answering it, sharing a ton of value around how I’d approach the same situation today. The Minimum Viable Funnel For Getting Copywriting Clients Yours for bigger breakthroughs, Roy Furr | |||
| How “Brain Glue” Makes Your Ideas Sticky & Your Marketing Sell More, With James I. Bond [Interview] | 19 May 2023 | 00:56:19 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🔗 Get the Brain Glue book from James I. Bond ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO for Direct Response Marketers If you want to crank your creativity and the cash register, you need Brain Glue, from James I. Bond… [No, not that James Bond!] On the surface, it’s about making your ideas “sticky” — with the aim of persuading and selling more. But as I went through it, I discovered it’s more than that… It’s a creativity machine. As I listened to the audiobook version, my mind couldn’t stop coming up with ideas to make my writing more interesting. Not only that, these weren’t random ideas. Because the book gives you specific techniques to employ in creating these “sticky” ideas. So it’s repeatable. It’s a machine you can turn on any time you want your ideas to be more interesting. Everything from product naming to headlines to the next sentence you write. In today’s interview, I go deep with James about the book Brain Glue, many specific examples, to give you a sampling of how to use this in your writing. How “Brain Glue” Makes Your Ideas Sticky & Your Marketing Sell More, With James I. Bond Yours for bigger breakthroughs, Roy Furr | |||
| Customer Journey Maps, Funnel Design, & Conversion Optimization | Direct Response Marketing Strategy | 18 May 2023 | 00:13:04 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🏗 Conversion Architecture 101 Marketing Course 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ ☕ Wanna say "thanks" for this episode? Buy me a coffee... What does your customer actually experience as they buy from you? One of my most powerful tools as a marketer is my ability to completely flip my perspective… So I’m no longer thinking like the copywriter or marketer… And instead I’m imagining what it’s like to go through whatever marketing process I’ve built as a prospect or buyer. What happens first? Second? And then what? What’s my actual user experience like? And how does that contribute to or take away from my decision to buy or not? Today’s episode is probably one of those that won’t get as many views, because it’s not some silly little hack to get your first copywriting client. Or some other similarly titillating topic to smack you with a jolt of dopamine. But this is what makes real money in marketing — so the folks who watch it will probably be the ones who make a lot more money in the long run. Will that be you? Customer Journey Maps, Funnel Design, & Conversion Optimization Yours for bigger breakthroughs, Roy Furr | |||
| Market Research for Copywriting | The 3F-3D Framework to Uncover Your Market's Deepest Desires | 17 May 2023 | 00:13:23 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 😲 Copywriting Market Research with ChatGPT 🎭 Emotional Direct Response Copywriting 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ ☕ Wanna say "thanks" for this episode? Buy me a coffee... 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers If you want to persuade, to sell, to inspire your prospect to take action, you have to understand them… Not external, demographic data. Not all the measurable stuff that might show up on a survey or census. You need to know their innermost thoughts and feelings. How do they experience the world? What do they REALLY want? And importantly, what do they want to get away from as fast as possible? In today’s episode, I share my 3D-3F Framework for knowing your market on this DEEP level. If you want to know exactly what will move your market to take action, this is it… Market Research for Copywriting Yours for bigger breakthroughs, Roy Furr | |||
| Why you might want to make it HARDER to buy | Takeaway Selling, Framing, Positioning & Persuasion | 16 May 2023 | 00:16:54 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ✒ Sleight of Pen Copywriting Course 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ ☕ Wanna say "thanks" for this episode? Buy me a coffee... 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers Here’s a counterintuitive secret to closing more high-quality clients… Getting more of the right kind of sales for your business (or your clients). You might want to make it HARDER for your prospects to buy. This has to do with a sales concept I associate with Dan Kennedy, called Takeaway Selling. It also taps into the Framing and Positioning strategies taught by Dan as well as Oren Klaff in his book, Pitch Anything. And it is in alignment with some of the most advanced persuasion techniques that I teach. If you just want to be a commoditized product or service provider, who takes any customer that walks in off the street (no matter the headache they may cause), you can ignore this. But if you want the highest-quality clients who give you massive respect and pay you more, you probably want to pay close attention… Why you might want to make it HARDER to buy Yours for bigger breakthroughs, Roy Furr | |||
| The Fastest Way to Get Good Copywriting Experience | Get Clients & Jobs, Become A Copywriter | 15 May 2023 | 00:21:28 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📕 The Copywriter's Guide to Getting Paid 🚀 Launch Your Client Business Free Mini-Course 🗺 The Copywriter's Roadmap to Building a Core Offer 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ ☕ Wanna say "thanks" for this episode? Buy me a coffee... 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers This is probably the #1 question I get — how to get copywriting experience, clients, and jobs… I don’t answer it nearly as often as I get it… Each time I do answer it though, I try to approach it from a new angle — to give you new insights and perspectives to achieve success faster. And today, in addition to sharing how to get copywriting clients… I’m also sharing what I still think is the BEST way to get started and get experience in copywriting. Warning though: This is value-packed and if you follow the advice, you might just end up with clients and actual paying work to do as a copywriter! The Fastest Way to Get Good Copywriting Experience Yours for bigger breakthroughs, Roy Furr | |||
| Revenge of The Underground A-List Copywriter, Adil Amarsi | Copywriting Podcast Interview | 12 May 2023 | 01:10:39 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🔗 The Greatest Copywriter Alive Is… ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO for Direct Response Marketers This is an episode about: — Revenge! — Artificial intelligence! — Why Android is better than Apple! — Why WIIFM is like whiffing the wiffle ball and doesn’t whack it outta the park anymore! — And… How to be a more successful copywriter! My guest for today’s interview episode of Breakthrough Marketing Secrets has generated over $900 million in sales across 400 markets… Working with many top marketers around the world… And earning a reputation as The Underground A-Lister. It’s Adil Amarsi! We’ve had so many fascinating conversations over the years, and we decided to share this one with you… Revenge of The Underground A-List Copywriter, Adil Amarsi Yours for bigger breakthroughs, Roy Furr | |||
| "You can't sell high-ticket anymore unless..." [#1 high-ticket sales closing strategy] | 11 May 2023 | 00:10:34 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🚀 Launch Your Client Business Free Mini-Course 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses "You can't sell high-tickets anymore unless..." What I said after that — shared in today’s episode — led to working with this client to redesign their entire selling and marketing process. And no matter what your high-ticket offer is… Whether it’s services like copywriting or marketing (or non-marketing) work… Or coaching and consulting… Or other higher-ticket offers… It’s so much harder — almost (but not quite) impossible — if you don’t use this #1 high-ticket sales closing strategy… What is it? You’ll find out when you listen closely to today’s episode! "You can't sell high-ticket anymore unless..." Yours for bigger breakthroughs, Roy Furr | |||
| How to increase landing page conversion rates… by giving customers what they expect | 10 May 2023 | 00:08:30 | |
If you want to increase your landing page conversion rate, here’s something simple you can do… Put yourself in the mind of your prospect… Look at the landing page, and decide you’re interested in this. What is your expected experience? How do you want to respond to this? If you were ready to convert, what next action would you want to take? (Maybe even look at similar offers and see what they’re doing.) Now put back on your marketer’s hat. And figure out how to give that prospect what they expect. Today’s episode breaks this down in more detail… How to increase landing page conversion rates… Yours for bigger breakthroughs, Roy Furr | |||
| A really simple way to increase sales... should NOT work this well! [Dan Kennedy, Clayton Makepeace] | 09 May 2023 | 00:18:15 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💸 Fast Cash Flow Email Campaigns 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses Here’s a little tip to increase sales… It came up in a half-day consultation with a client… But here, I present it as a principle that works across the board, in any business. It’s NOT a copywriting tip — it’s a marketing strategy decision. It’s easy to implement, and doesn’t require any special skills. And I even share two specific stories from two marketing legends demonstrating its use… … How Dan Kennedy uses this to get more conference attendees, and… … How Clayton Makepeace and I used this and made a small fortune in sales for our client together. I warn you, it might seem stupid how simple it is — but you will make less money if you underestimate its power! A really simple way to increase sales... should NOT work this well! Yours for bigger breakthroughs, Roy Furr | |||
| Joe Karbo's Greatest Regret | The Lazy Man's Way To Riches | Customer Lifetime Value | 12 Oct 2023 | 00:14:58 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Joe Karbo’s book, The Lazy Man’s Way To Riches, was wildly successful… He sold over 3 million copies at $10 apiece… Which adds up to a small fortune, especially considering he launched it 50 years ago. But he later admitted he had a massive regret about how he ran his business… And if he’d changed just one thing, he could’ve easily made another $100 million or more in additional revenue. In today’s episode, I share that one regret, and the lesson it reveals for you today. Joe Karbo's Greatest Regret RE: The Lazy Man's Way To Riches Yours for bigger breakthroughs, Roy Furr | |||
| Lots of traffic, no conversions? Here's what might be wrong [increase website conversion rate] | 08 May 2023 | 00:15:58 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🏆 Roy's Fractional CMO Process for Marketing Success ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses If your website is getting lots of traffic but no conversions and sales, something is wrong… But the good news is, you can fix it. That’s the topic of today’s Mailbox Monday episode. I talked to someone recently whose website was getting a ton of traffic. But that traffic was largely showing up because they’d done “successful” SEO… I put “successful” in quotes because it did lead to more traffic. But if that traffic isn’t turning into leads, customers, sales, and profits… That’s not so successful, is it? Here’s what they need to do now… Lots of traffic, no conversions? Here's what might be wrong Yours for bigger breakthroughs, Roy Furr | |||
| Customer Relationship Maximization Through Hand-Written Notes with Rick Elmore of SimplyNoted | 05 May 2023 | 00:41:07 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🔗 Get a Free Sample Kit + Your First Note Free With Promo Code "1FREE" ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO for Direct Response Marketers When’s the last time you got a hand-written note? Maybe for your birthday. But even then, they’re rare. And cherished. That’s why when a hand-written note shows up in the mail, 99.2% of people open them. (Seriously, who are the other .8%?!) Just in case you don’t know, that’s an off-the-charts open rate, especially when you use the same format for business-oriented direct mail. AND, they’re powerful. They create a connection with your customers that leads to more repeat business, referrals, and a higher lifetime value. BUT… Let’s admit, sending a bunch of handwritten notes is tedious and tiring enough that it doesn’t usually happen. That’s why today’s guest — Rick Elmore, founder of Simply Noted — invented high-tech robots that actually do the writing bit for you. And now he’s even using AI as a writing assist tool. So you can quickly and easily turn your intention to send a handwritten note into a scalable system that does it automatically. It’s super cool technology and if you have a single creative neuron in your brain you’re going to have a ton of ideas from the interview… Rick Elmore of Simply Noted on Customer Relationship Maximization Through Hand-Written Notes Yours for bigger breakthroughs, Roy Furr | |||
| Deep Work & The 4DX Framework | Getting Marketing Results with The 4 Disciplines of Execution | 04 May 2023 | 00:14:06 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🏆 Roy's Fractional CMO Process for Marketing Success ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses You don’t really need another marketing idea — if you want results, you need execution. Most people are uncomfortable with that. Because it puts the onus on you to make it happen. That said, if you’ve struggled to execute, it’s probably because you’re focused on the wrong things, or have been taught the wrong disciplines of execution. Today’s lesson is a mashup that comes from FranklinCovey, by way of the book Deep Work by Cal Newport. It’s about the 4DX Framework — The 4 Disciplines of Execution. Yours for bigger breakthroughs, Roy Furr | |||
| How to Build Your Marketing Dream Team | Attract Top Talent, Marketing Team Leadership | 03 May 2023 | 00:18:35 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO for Direct Response Marketers ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses How do you build a productive, capable marketing team? There are two essential elements. First is making sure that you attract and hire the right talent. Getting the right people to want to work with you will go a long way to building a team that succeeds. But even with the right people in place, your success is not guaranteed unless you give the team the leadership it needs. Those two elements are the core of today’s episode… How to Build Your Marketing Dream Team Yours for bigger breakthroughs, Roy Furr | |||
| Self-Compassion for Entrepreneurs & Marketers | Success is meaningless if you hate yourself | 02 May 2023 | 00:21:14 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ✨ Training Your Subconscious Success Mechanism 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 📘 Radical Compassion by Tara Brach ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO for Direct Response Marketers I was about to record this episode to motivate you with a “Just do it!” But what if that’s not what you need? What if you feel terrible about yourself, and so you procrastinate — even when you’re motivated to take action? Or maybe you don’t even know why you procrastinate and struggle — but you do, even when you have the best intentions? If I record another “Rah-rah shish-kum-bah, just go do it, you’re a superstar!” episode… And you’re hearing it from that place… You’re actually going to feel WORSE about yourself. In fact, I think there are a lot of people who are both successful and unsuccessful in entrepreneurship who hate themselves. Because they feel like they’re not good enough. And no amount of success can even make you happy if you hate yourself. Which is why you need today’s episode… Self-Compassion for Entrepreneurs & Marketers (You don’t need to hate yourself to benefit from this lesson on self-compassion, by the way!) Yours for bigger breakthroughs, Roy Furr | |||
| Roy Answers Your Questions About Copywriting & Marketing | Mailbox Monday Podcast Episode | 01 May 2023 | 00:20:03 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📕 The Copywriter's Guide to Getting Paid 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO for Direct Response Marketers Okay so sometimes I dread this day… I’ve made you a promise. On Mondays, I dedicate my episode to answering your questions about copywriting, marketing, entrepreneurship, and more… But I’ve now received well over 500 questions… I’ve answered a ton of them… And it can feel pretty repetitive. I often feel like I want more interesting questions. Like when someone pays me for consulting, and they ask me very specific and often challenging questions related to a situation with their marketing. For Mailbox Monday, the questions are often “I want to be a successful copywriter.” How am I supposed to turn that into an episode? So today I’m mixing it up. Instead of digging for inspiration, I just decided to riff on 5 separate recent questions. And give the unvarnished truth, which I don’t think is always what is being asked for. Anyways, that’s today’s episode… Roy Answers Your Questions About Copywriting & Marketing Yours for bigger breakthroughs, Roy Furr | |||
| How to Increase ROAS on Facebook & Beyond with Steve Maly | 🔥 Paid Advertising Strategy [interview] | 28 Apr 2023 | 00:44:59 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📞 Book A Call With Steve Maly from Maly Marketing ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO for Direct Response Marketers Break the “rules” of what works in paid advertising, make more money? YES! If you follow the advertising strategy laid out by my guest in today’s episode. This method was perfected on Facebook/Instagram/Meta (today, after all the tracking changes) and translates easily to other platforms. It will help you rapidly build an audience and brand — in the best, direct-response-friendly use of that term. And it will drive results easier and cheaper than everything that worked so well when ads were cheap and tracking was easy. Plus, it creates a built-in audience you can easily tap for more sales. And that’s just scratching the surface of everything you get in today’s episode… With my special guest, an agency owner, and local Lincoln, Nebraska friend, Steve Maly of Maly Marketing… How to Increase ROAS on Facebook & Beyond with Steve Maly Yours for bigger breakthroughs, Roy Furr | |||
| High-Ticket Offers for Copywriters | Get Paid More, Land Better Clients, Enjoy More Success | 27 Apr 2023 | 00:28:21 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 👑 High-Ticket Copywriting Offers 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 📕 The Copywriter's Guide to Getting Paid ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO for Direct Response Marketers Today’s episode is a crash course in high-ticket copywriting offers, and getting high-ticket copywriting clients… If you want to get paid more, land better clients, and enjoy more success as a copywriter — you need to develop your personal high-ticket offer. Here’s the thing… You CAN work your butt off, running on a never-ending treadmill marathon of hard, fast, low-paying work. Or you can work with better clients who value you more by focusing on the right kind of offer. Today’s episode is a rapid-fire crash course in the right kind of offer… High-Ticket Offers for Copywriters Yours for bigger breakthroughs, Roy Furr | |||
| My #1 Jay Abraham Marketing Strategy [Getting Everything You Can Out Of All You’ve Got] | 26 Apr 2023 | 00:10:24 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💰 The Most Valuable Customer Strategy 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 📕 Jay Abraham's Book: Getting Everything You Can Out Of All You've Got ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO for Direct Response Marketers Jay Abraham might be my biggest marketing hero… Yeah, there are a ton of copywriters who I look up to, and want to be like. But there’s something about how Jay Abraham thinks and works that takes it to another level. So much of my core marketing thinking — the principles and strategy — goes back to Jay Abraham. Jay’s work is packed full of lessons for entrepreneurs, marketers, and copywriters. And arguably many lessons, not the least of which is The Strategy of Preeminence, deserve all the recognition and acclaim you might give them. But there’s one core principle at the heart of Jay’s work, one marketing strategy, that I believe is more important than all the rest. That’s the topic of today’s episode… My #1 Jay Abraham Marketing Strategy Yours for bigger breakthroughs, Roy Furr | |||
| Message-Market Match: 2 Ways to Absolutely Nail It! [Gary Halbert, Eugene Schwartz, Roy Furr] | 25 Apr 2023 | 00:23:20 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📺 Message-Market Match: The Golden Key [Eugene Schwartz Awareness] 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO for Direct Response Marketers You’ve pretty much already made the sale when your prospect shows up to your sales message and thinks, “This is exactly what I’ve been looking for. This is for me…” … At the very least, you have their rapt attention to deliver your selling message. This is what is called Message-to-Market Match. When your message connects instantly and deeply with your prospect. And when you do that, selling is much, much easier. But… How? Well, that’s the topic of this episode of Breakthrough Marketing Secrets. Featuring lessons from Gary Halbert, Eugene Schwartz, Oren Klaff, Gary Bencivenga, Robert Dilts, ME, and more… Message-Market Match: 2 Ways to Absolutely Nail It! Yours for bigger breakthroughs, Roy Furr | |||
| Emotional copywriting secret revealed in 2 book titles… | Direct Response Copywriting | 11 Oct 2023 | 00:10:08 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎭 Emotional Direct Response Copywriting Course ⏩ High-Velocity Copywriting Course 📚 I Will Teach You To Be Rich by Ramit Sethi 📚 Overcoming Underearning by Barbara Stanny 📚 The 4-Hour Workweek by Tim Ferriss ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Here’s a great example of emotional copywriting… Two books, selling the same topic — fixing your money situation and getting rich. One approaches it one way. The other, another way. Between them, a great demonstration of how emotional copywriting can work — and how you can capture the emotional pull in your copy. It’s all shared in today’s quick episode… Emotional copywriting secret revealed in 2 book titles... Yours for bigger breakthroughs, Roy Furr | |||
| How to Build Rapport in Sales Copy | Emotional Direct Response Copywriting | 24 Apr 2023 | 00:13:16 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎭 Emotional Direct Response Copywriting Course 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO for Direct Response Marketers Kevin asked me how to build rapport in sales copy… And this comes up a lot. In fact, it’s CORE to making the sale. Your prospect has to feel some level of rapport or connection with you to go along with your selling message. In one-to-one selling, there are all kinds of things to do to form an emotional connection and build rapport. … Most of which involve getting to know about them, and finding connection points there. But in copywriting, you don’t have that real-time, one-to-one connection. You have to do some research about them. And you have to build that into your copy. What do you need to know about your prospects, and how do you put that into your copy for deep rapport? Dig into today’s episode to find out! How to Build Rapport in Sales Copy Yours for bigger breakthroughs, Roy Furr | |||
| Writing for Impact with Bill Birchard | 8 Scientific Secrets to More Compelling Writing [interview] | 21 Apr 2023 | 00:48:46 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📕 Writing for Impact by Bill Birchard 🔗 Get the Writing for Impact Workbook, Free! ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO for Direct Response Marketers There are 8 lessons from science that will help you stimulate your reader’s imagination and emotion… These 8 lessons, applied, will make your writing more interesting and impactful. They’re backed by research. Actual lie-down-in-a-tube-and-get-your-brain-scanned research by psychologists and neuroscientists… Showing how the right kind of writing can stir up all kinds of activity throughout your brain. And these same lessons point to writing that pulls our readers in, and holds their attention all the way to the end. Today’s guest, Bill Birchard, just wrote a book, Writing for Impact, about these 8 secrets… And for the first time ever, he’s sharing these secrets explicitly with copywriters! Here’s my interview with Bill Birchard on Writing for Impact Yours for bigger breakthroughs, Roy Furr | |||
| #1 Copywriter Career Decision (Even With AI) | Broke Copywriters Don't Know This, But Rich Ones Do! | 20 Apr 2023 | 00:08:17 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📕 Get The Copywriter's Guide to Getting Paid ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO for Direct Response Marketers Frankly, I lucked into today’s lesson… It’s what I was drawn to — nobody laid it out as plainly and clearly as I do for you today. I discovered that there’s ONE DECISION that’s more important than any other, if you want to make a great living as a copywriter. But even so, some may wonder if this is still true, even with the rise of ChatGPT and AI copywriting. Well, I reveal this decision — and how AI has (or has not) changed the best path — in today’s episode… #1 Copywriter Career Decision (Even With AI) Yours for bigger breakthroughs, Roy Furr | |||
| Joseph Sugarman's #1 Copywriting Framework | Swipe These Advertorial Examples | 19 Apr 2023 | 00:10:00 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📰 Advertorial Copywriting Course ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO for Direct Response Marketers You won’t find Joseph Sugarman coming out and saying this is his favorite advertising framework or format… Instead, it’s something you have to learn by example. When sitting down to write ads, what did he DO? How did his ads look? How did they read? What framework did he follow, even if he didn’t say it directly? That’s what today’s quick episode is all about — and it’s even got 4 examples of ads following this framework… Joseph Sugarman's #1 Copywriting Framework Yours for bigger breakthroughs, Roy Furr | |||
| Remarketing & Retargeting... for Wildly Profitable Paid Traffic Campaigns! | 18 Apr 2023 | 00:14:19 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO for Direct Response Marketers ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ Two paid traffic campaigns, same cold audience, same cost per click, same conversion rate, same cart value… One succeeds, one fails — but why? It’s often what happens AFTER… After the ad impression and click, after the landing page visit, after the initial audience splits into converters and non-converters… One campaign isn’t designed to bring all the lost prospects back. Whereas one builds retargeting and remarketing into their traffic strategy from the beginning… And leverages it to create wild profits where otherwise there would be none. This, of course, is an oversimplification. But its lesson is no less relevant. Making this a part of your paid traffic strategy will lead to more success — and this episode will help… Remarketing & Retargeting... for Wildly Profitable Paid Traffic Campaigns! (Make sure you watch for The Funnel Traffic Map — it’s GOLD!) Yours for bigger breakthroughs, Roy Furr | |||
| Entrepreneurs: Do things that don't scale [Then, figure out how to scale them] | 17 Apr 2023 | 00:15:48 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📕 The Power of Broke by Daymond John 📕 Ready, Fire, Aim by Michael Masterson [Mark Ford] ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO for Direct Response Marketers So, you want to build a big, well-known business and brand? You want everyone in your market to know who you are? You want business to be good, and life to be easy? Well, first you might have to do the hard things. If you want to build a scalable business, you probably have to start with things that DO NOT scale. Sounds counterintuitive. But as you’ll see in today’s episode, this lesson from Paul Graham at Y Combinator may be your fastest path to success. Entrepreneurs: Do things that don't scale [Then, figure out how to scale them] Yours for bigger breakthroughs, Roy Furr | |||
| Monsters, Sandwiches, & Storytelling Copywriters | Rob Drummond’s Simple Story Selling [interview] | 14 Apr 2023 | 00:54:17 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📕 Get the Simple Story Selling book, by Rob Drummond 🔗 Rob's interview with ME about my Story Selling Formula ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO for Direct Response Marketers Somewhere in today’s episode, Rob Drummond will reveal the #1 thing you need to do to make your story selling more interesting… And on the way to that, we talk about MONSTERS… We talk about SANDWICHES… We talk about the power of storytelling as a LEVER for business growth… (Including where it’s best to use stories — and where you might want to avoid them.) We talk about common mistakes copywriters make when trying to write story-based copy… Rob reveals how one embarrassing story he thought would get forgotten turned into one of his core, most compelling stories he tells all the time… And a whole lot more! I think you’re going to love this interview. Yours for bigger breakthroughs, Roy Furr | |||
| Top Copywriters Swipe This "TV Game Show" Secret | More Compelling Copywriting, Makes More Sales | 13 Apr 2023 | 00:18:11 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📙 Writing for Impact by Bill Birchard 👀 Sleight of Pen Copywriting Course ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO for Direct Response Marketers Why are game shows so engaging? Why have shows like Jeopardy and Wheel of Fortune remained on air for decades, doing basically the same thing every day? What does that have to do with the Facebook news feed and infinite scroll — plus TikTok and other social media that keeps us hooked? And most importantly… How does all of this help us write better copy? (In a simple 3-part framework, nonetheless!) Good news… It’s ALL revealed in today’s episode… Top Copywriters Swipe This "TV Game Show" Secret Yours for bigger breakthroughs, Roy Furr | |||
| 5-Act Story Structure ... But does it work for Marketing? | Story Copywriting, Selling, & Branding | 12 Apr 2023 | 00:20:57 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📗 The Ultimate Selling Story by Roy Furr 📕 The Science of Storytelling by Will Storr ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO for Direct Response Marketers Story is one of the most powerful ways to hook an audience’s attention… And hold it, until you’ve delivered your core selling message. So no matter what media you use to sell — including one-on-one conversations — it pays to become a better storyteller. That’s why I eagerly grabbed Will Storr’s (audio)book on The Science of Storytelling. And as I went through, I took a lot of notes. Then, because it doesn’t talk much about marketing, I let those notes sit… Well, for today’s episode I decided to grab my notes on the 5-Act Story Structure and give myself permission to have fun talking about them… Even if they weren’t about marketing! Then, of course, I bring it back around in the end and talk about marketing. Because I’m a marketing nerd like that. Anyways, you should dig into today’s episode… 5-Act Story Structure ... But does it work for Marketing? Yours for bigger breakthroughs, Roy Furr | |||
| Conversion Rate Optimization | Try these 10 tests to boost sales today | Landing Pages & Sales Copy | 11 Apr 2023 | 00:17:57 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📕 FREE: Scientific Advertising by Claude Hopkins 👨🔬 The Scientific Path to Increasing Profits 🏆 Roy Furr, Fractional CMO for Direct Response Marketers ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses This online / digital marketing “secret” goes back 100+ years, before the internet… You can test two ads against each other, and see which one performs better. … Which one gives you the higher “conversion rate.” Then, you keep using the one that works better. You can even repeat this conversion rate optimization process over and over again, sometimes dramatically increasing sales and profits over the original ad. (And of course, modern technology makes this faster and easier than ever before.) But it all begs the question: WHAT DO YOU TEST to increase conversions and sales? Today’s episode breaks down 10 conversion rate optimization tests you can run on a landing page, sales letter, or other sales page. Plus the principles behind finding bigger winners. Conversion Rate Optimization | Try these 10 tests to boost sales today Yours for bigger breakthroughs, Roy Furr | |||
| NEW Breakthrough from Eugene Schwartz's Levels of Awareness | 10 Oct 2023 | 00:18:43 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📺 Message-Market Match: The Golden Key ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets The levels of market and buyer awareness Eugene Schwartz laid out in Breakthrough Advertising are absolutely brilliant… The book may have been first published in 1966… But it is continuing to stimulate breakthroughs for even the world’s most sophisticated, experienced marketers today. And in this episode I’m sharing yet another new breakthrough that I guarantee you’ve never heard before… Specifically about where on the awareness spectrum you’ll find the buyers in your market who are ready, willing, and able to spend the most money (and how to cater your pitch to them). Not only that, I’m layering this lesson on top of another lesson on market awareness, that shows you where to focus to create the most scalable offers. Together, you’ll see exactly how to target the levels of awareness for maximum scale and profits. NEW Breakthrough from Eugene Schwartz's Levels of Awareness Yours for bigger breakthroughs, Roy Furr | |||
| 3 Ways to Generate Leads | How to Generate Leads For Your Business | Fast, Easy, Free! | 10 Apr 2023 | 00:24:25 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🚀 Launch (or RE-Launch!) Your Client Business 📈 Content Marketing to Grow Your Business 📞 Mastering The 2-Call Close Sales Process ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO for Direct Response Marketers' I get so many questions about how to generate leads for your business… So you can get more customers and clients, and ultimately sales and profits. And pretty much every one of those questions comes with a clause… “How do you generate leads FAST?” “How do you generate leads CHEAP or FREE?” “How do you generate leads EASY?” Today I’m dedicating my Mailbox Monday episode to answering a bunch of these questions all at once… Here’s 3 Ways to Generate Leads for your business Yours for bigger breakthroughs, Roy Furr | |||
| $150 Million from 3 Core Marketing Principles | Erik Huberman on The Hawke Method [interview] | 07 Apr 2023 | 00:44:39 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📕 The Hawke Method book, by Erik Huberman 🔗 Learn more about Hawke Media ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO for Direct Response Marketers Erik Huberman built his marketing agency, Hawke Media, to a $150 million valuation based on 3 key principles… Along the way, they’ve helped over 3,000 brands find success — in ecommerce and beyond. Together, these 3 key principles form the Hawke Method… And while they may seem simple at first blush, I’ll note that you should not underestimate this message. I see it like spring training for a professional athlete. Each year, athletes at the top of their game go back to the basics, drilling and perfecting the simplest of skills. Because these core skills and principles are what get results and wins. We also talk about AI in marketing (the good, bad, and ugly)... “Lean forward” vs. “lean back” media and how it completely changes your strategy and messaging… And how direct response marketers’ short-sighted take on buying behavior can lead to leaving a TON of money on the table. I think you’ll love this one… $150 Million from 3 Core Marketing Principles | Erik Huberman on The Hawke Method Yours for bigger breakthroughs, Roy Furr | |||
| Copywriting & Psychology: 5 Core Emotional Needs Driving Our Behavior | 06 Apr 2023 | 00:17:20 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🖋 Sleight of Pen: Hypnosis, Persuasion, and Belief Change for Copywriters ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO for Direct Response Marketers If you’re terrified of rejection in life and at work, this might be why… Every human being has a need to feel accepted for who they are. And when we’re young, we’re especially sensitive to this. Plus any lack of acceptance or downright rejection is turned back on ourselves, feeling like we’re at fault. It could’ve been something ongoing, in a close relationship. Or it could have been a one-time thing, that forever changed how we see ourselves in relation to the world. And who knows what those experiences even were?! But if we’ve ever had a defining experience of not being accepted of who we are, we tell ourselves stories about being afraid of rejection and having that need unmet. That’s just scratching the surface of what I cover in today’s episode on 5 core needs, how they influence our psychology, and how to (ethically) use them in marketing and copywriting… 5 Core Emotional Needs Driving Our Behavior Yours for bigger breakthroughs, Roy Furr | |||
| Double Your Profits in the Next 90 Days | Do this to increase sales and profits! | Proven System | 05 Apr 2023 | 00:27:16 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO for Direct Response Marketers ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses I want to give you a proven process you can use to double your profits in the next 90 days… This is based on what I do with clients, for my Fractional CMO work. It’s a system for hitting your business goals that’s not specific to one specific business or industry — you can plug and play this system in pretty much any business. And it works whether you’re running a solopreneur business, or have a whole team to lead. I know these are all big promises. And I don’t want you to just believe them — — Rather, check out this episode (which, frankly, should be a paid-for training)... — Put this process to work… — THEN and only then, decide for yourself if these promises are real or bunk. Check it out… Double Your Profits in the Next 90 Days Yours for bigger breakthroughs, Roy Furr | |||
| Joseph Sugarman's 7 Steps to Writing Great Copy + How to get ChatGPT to help! | 04 Apr 2023 | 00:17:17 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🤖 AI Copywriting Assistant Course from Roy Furr 📕 The Adweek Copywriting Handbook from Joseph Sugarman ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 👉 CopyMentor 1-on-1 Coaching with Roy Joseph Sugarman’s 7-step process for writing great copy STILL WORKS, even if you have ChatGPT do a bunch of the work for you… In today’s episode, I dive into this lesson from the Adweek Copywriting Handbook… Breaking down both Joe Sugarman’s recommendations for each step… AND what you can (and can’t) get ChatGPT to do for you. This includes everything from the research process through the final draft — and how to use AI to help you churn out better copy, faster. I think you’ll love this… Joseph Sugarman's 7 Steps to Writing Great Copy + How to get ChatGPT to help! Yours for bigger breakthroughs, Roy Furr | |||
| If AI is replacing copywriters, why do I still write my own copy? | The Death of Copywriting | 03 Apr 2023 | 00:18:37 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 👉 CopyMentor 1-on-1 Coaching with Roy I got a smug and sarcastic question from a subscriber, but I decided to give a serious answer… I put out some notes over the weekend on The Death of Copywriting. And yeah, I believe it’s a very real risk that AI is quickly replacing the technical skill of copywriting… In fact, I don’t think it’s long before AI will churn out better copy than the world’s best copywriters, on a consistent basis. (Especially if it’s given data about what works and what doesn’t.) But of course there’s the smart-ass in the back row, who only wants to heckle but pretends he’s having a conversation… “If AI is so good at copywriting, why are you writing your own emails? Huh? Huh?” And while the heckler doesn’t want or deserve a response, I think the question raises an interesting point. So that’s what I talked about in today’s episode. If AI is replacing copywriters, why do I still write my own copy? Yours for bigger breakthroughs, Roy Furr | |||
| Strategy Patterns for Business Growth with Tom Sharp | Build Cool Things, Grow Your Life & Business | 31 Mar 2023 | 00:50:24 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🔗 Tom Sharp’s Build Cool Things Blog 🔗 Refactor Your Business to Make More in Less Time ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 👉 CopyMentor 1-on-1 Coaching with Roy 12 minutes and 45 seconds into this interview with Tom Sharp, we dive into his tool called “Strategy Patterns for Business Growth.” You’ve gotta see this thing. And more importantly, you’ve gotta listen and understand what this tool does for you. It helps you pinpoint and fix any business bottleneck that’s keeping your business from rapid, powerful growth. This is one of many tools Tom shares throughout this episode that help you clarify your business thinking. Heck, he even helps some of the most clear business thinkers I know to clarify their business thinking. Here’s what Perry Marshall said after working with Tom… “When I needed a breakthrough in my business and my non-profit, Tom helped me with his very unique process (I’ve never seen anyone do this!) to envision a crystal-clear path forward. I made some changes in my team and strategy and am now much more relaxed, effective and I see more impact and results of my work.” Check it out: Strategy Patterns for Business Growth with Tom Sharp Yours for bigger breakthroughs, Roy Furr | |||
| Wealth Attraction Secrets: 5 Money Mindset Beliefs for Rich Entrepreneurs | 30 Mar 2023 | 00:15:52 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 👁🗨 Training Your Subconscious Success Mechanism ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO for Direct Response Marketers I decided early on that I was going to get rich… But I realized that — like most people — I didn’t really understand what it takes to get rich, to grow your wealth. And I realized that most other people didn’t either. Most people’s mindset, thoughts, decisions, and behaviors around money keep them anywhere from poor to getting by. Just look at the average person’s finances. High debt. Low net worth. But that’s not what I wanted. I wanted to get rich. Not gratuitously rich — but enough that I’d never have to worry about money again. So I studied people who’d done that. And realized that there are certain things about the way they think about and treat money that lead to consistent wealth attraction and accumulation. Today’s episode shares 5 of them… Wealth Attraction Secrets: 5 Money Mindset Beliefs for Rich Entrepreneurs Yours for bigger breakthroughs, Roy Furr | |||
| 3 Ways to Grow Your Business from Jay Abraham [#3 is the most profitable!] | 29 Mar 2023 | 00:17:42 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🥇 The Most Valuable Customer Strategy 🏆 Roy Furr, Fractional CMO for Direct Response Marketers ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses This is a very simple strategy for growing your business — or any business. That statement comes with two warnings: — First, you are likely going to underestimate it, because it does indeed seem so simple. If you do that, it’s to your detriment. Because this one strategy could make you a lot more money. — Second, simple doesn’t necessarily mean easy. This strategy can get you overnight wins, but can continue to be improved for a lifetime. It’s a very straightforward way to grow any business, by focusing on just three of the highest-leverage areas for improvement. And done right, it leads to geometric growth — where 1 + 1 + 1 is actually MORE THAN 3. 3 Ways to Grow Your Business from Jay Abraham Yours for bigger breakthroughs, Roy Furr | |||
| This Gets You More Clients | LEAD and LAG Measures | How to fill your pipeline, daily! | 28 Mar 2023 | 00:09:57 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📞 Mastering the 2-Call Close Sales Process ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO for Direct Response Marketers I want to help you fill your pipeline with NEW prospects and NEW clients, every day… How? Well, it’s by defining, identifying, and measuring your LEAD and LAG indicators. When used correctly, as I explain in today’s episode, you can get more clients, more revenue, more profits… And even before you get the clients, and get the money, you can have confidence they’re on their way. Ready? Yours for bigger breakthroughs, Roy Furr | |||
| “How to get pre-qualified B2B leads?” | Lead Generation Strategy | Sales Training | 09 Oct 2023 | 00:26:48 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets There’s one critical element you need to build into your lead generation strategy… That will deliver pre-qualified leads to your door. There’s another thing you need to ensure if you want to make it profitable. Today’s episode comes from a reader question on “How to get pre-qualified B2B leads?” And I give specific examples of strategies you can adapt and use today. “How to get pre-qualified B2B leads?” Yours for bigger breakthroughs, Roy Furr | |||
| Dan Kennedy's "Copy Chunking" Strategy | Copywriting Tips | Direct Response | Sales Copy | 27 Mar 2023 | 00:08:42 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO for Direct Response Marketers Here’s a Dan Kennedy copywriting trick I got early and use often… It’s about recognizing that good direct response copy has common elements… Break it down, and you see the same type of copy being used over and over again… Sections repeated from sales message to sales message, across businesses and markets. And when you know what those are, you can use them intentionally. This will help you write better copy, faster… Dan Kennedy's "Copy Chunking" Strategy Yours for bigger breakthroughs, Roy Furr | |||
| Story Selling: Why Plot is Irrelevant | Selling Stories | Emotional Direct Response Copywriting | 24 Mar 2023 | 00:11:12 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📕 The Ultimate Selling Story book by Roy Furr 📺 Chris Haddad Emotional Copywriting Interview with Roy Furr ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO for Direct Response Marketers I’ve been thinking about Chris Haddad… No, not in some weird way. C’mon! I’m totally NOT stalking him. (I swear!) I’ve been thinking about Chris because of something he said when I interviewed him a bit back… It was about plot… And how even though he’s known for this intense, “Punched in the Gut” emotional storytelling in his sales copy… His stories have almost no plot. So today I wanted to talk about why plot is (relatively) irrelevant in story SELLING vs. story telling, and what to fill your stories with instead… Story Selling: Why Plot is Irrelevant Yours for bigger breakthroughs, Roy Furr | |||
| Feeling Vulnerable About AI Tools Replacing Copywriters? | Future of Copywriting | ChatGPT | 23 Mar 2023 | 00:18:35 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ☕ Wanna say "thanks" for this episode? Buy me a coffee... ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO for Direct Response Marketers I thought I wasn’t afraid of AI tools like ChatGPT outpacing and replacing me as a copywriter… But in the last couple weeks, as all the exciting news has come out, about all the new AI tools and capabilities… And as I’ve played with those same tools, and realized just how powerful they’re becoming… A creeping dread snuck up on me. Vague, at first. Almost imperceptible. But then, it grew. And grew. My mind grew cloudy. My body, tense. And as I reflected and journaled about what was going on… I came to the realization that I’m kinda terrified. Not for the capabilities of AI right now. But for what they will likely become. And very quickly. Before ChatGPT, I vastly underestimated what was coming in terms of AI writing capabilities. Then there was a quantum leap. Far beyond my expectations. And today, I recognize that even GPT-4 is a long ways from replacing an A-list copywriter. But a couple more quantum leaps? Well, I wanted to reflect on this fear and what it means for us as copywriters and marketers… Feeling Vulnerable About AI Tools Replacing Copywriters? Yours for bigger breakthroughs, Roy Furr | |||