Brandwidth® Big Ideas on Small Business…

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https://seths.blog/
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http://adcontrarian.blogspot.com/
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http://adcontrarian.blogspot.com/2018/08/the-first-principle-of-advertising.html
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https://www.amazon.com/Content-Inc-Entrepreneurs-Successful-Businesses/dp/125958965X
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https://en.wikipedia.org/wiki/Free_writing
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Creating Demand

Monday, September 2, 2024 • Duration 24:45

Did you know that smart marketing decisions during a downturn can change your business forever? During the Great Depression, Kellogg’s dominated the market with one bold move: they doubled down on their marketing budget when others were cutting back. But how can small businesses with limited budgets thrive during a recession? In this episode of...

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Instabrands

Monday, August 26, 2024 • Duration 50:30

Is your brand ready for the online-only marketplace? In this episode of the Brandwidth® Podcast, Sam McEwin and Dean Millson shine the light on “InstaBrands.” The rise of these online-only brands opens doors of opportunities and profitability, but it also raises an important question: Should the branding approach for Insta Brands differ from traditional methods?...

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Slip Slop Shame: The undoing of Australia’s longest running ad campaign

Wednesday, November 1, 2023 • Duration 24:28

Summary:Sam and Dean discuss the long-lasting and memorable Australian ad campaign, Cancer Councils “Slip Slop Slap.” They analyse the recent update to the campaign, which added two more actions, “Seek” and “Slide,” and discuss how it has affected the effectiveness of the original message. Emphasising the power of the rule of threes in branding, marketing,...

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How to Brand Guideline Like a Boss

Tuesday, October 24, 2023 • Duration 43:28

In this episode of the Brandwidth podcast, Dean Millson discusses the importance of brand guidelines and how they can benefit businesses, explaining that brand guidelines are more than just visual standards and should encompass the vision, purpose, target audience, communication style, values, and visual identity of a brand.

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Do Loyalty Programs Work?

Episode 24

Wednesday, June 29, 2022 • Duration 46:16

Get ready for another insightful episode of Brandwidth – ‘Big Ideas on Small Business Marketing’! In this episode, we delve into the topic of brand loyalty and loyalty programs with our knowledgeable hosts, Sam McEwin and Dean Millson. They initiate an engaging conversation by discussing the significance of providing superior service to customers in order...

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Is the 95:5 rule the new 60:40 for B2B?

Episode 23

Wednesday, June 8, 2022 • Duration 35:41

Get ready for another insightful episode of Brandwidth – ‘Big Ideas on Small Business Marketing’! In this episode, we introduce you to the 95:5 rule and discuss key marketing strategies that can help you grow your small business. Throughout the episode, we cover topics such as why focusing too much on immediate engagement or downloads can...

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How to build a B2B brand and the problem with LinkedIn Ads

Episode 22

Sunday, January 23, 2022 • Duration 41:37

In this episode we discuss: Why is so much marketing literature focussed on B2C What does Jenni Romaniuk have to say about B2B? Does the law of double jeopardy matter for B2B as much as it does for B2C? Benefits of ling term brand building for B2B businesses Priming a buyer for your B2B brand...

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What is the leading brand of politics in Australia

Episode 21

Friday, November 26, 2021 • Duration 51:00

In this episode we discuss: Why you don’t mess with social media influencers on social media. If not sales, what should marketing be ultimately measured by? What is the leading brand of politics in Australia? What really is “the Murdoch press” anyway? Is news media a product and if so, should they tailor that product...

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The 5 Best Digital Channels (that are not Facebook or Google)

Episode 20

Wednesday, September 15, 2021 • Duration 50:28

In this episode we discuss: The scary fact that 60% of digital advertising spend is spent with just two companies, Facebook & Google. How did Google ads evolve and why are they now dominated by big brands? Are we now seeing a golden age for new digital channels? What are the top 5 digital channels...

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Can you be strategic about word of mouth?

Episode 19

Monday, April 26, 2021 • Duration 51:27

In this episode we discuss: Word of mouth is always seen as important, but why aren’t we more strategic about it? What is a Talk Trigger? What’s the difference between a USP and a Talk Trigger? Types of Talk Triggers – Talkable Empathy, Talkable Usefulness, Talkable Generosity, Talkable Speed, Talkable Attitude Talk Trigger Criteria – Be Remarkable,...

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Brandwidth® Big Ideas on Small Business Marketing – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Brandwidth® Big Ideas on Small Business Marketing – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other7

Amazon1

Wikipedia1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other7

Amazon1

Wikipedia1