REMIX: Album 4 Track 11 – Andy Alsop, CEO, The Receptionist

Hey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, and gems of knowledge from his serial entrepreneurial career journey to our virtual building. 

REMIX: Album 4 Track 10 – Richard White, CEO and Founder, Fathom

Hey Brand Nerds! We are leaning into the BYTES of our Brands, Beats, and Bytes podcast today and we have a guest you don't want to miss. Richard is bringing his wisdom, love of brand and internal culture to our virtual building. Challenging us to not always go with the flow of others but take the calculated risk when starting a business. 

REMIX: Album 6 Track 9 - Cool, Calm, & Connected w/Katie Casey

What’s happening Brand Nerds?! We have family in the building today! Katie Casey is bringing her insights and experience from her love of Notre Dame (her alma mater), athleticism and competition, to marketing and brand in companies we know you've heard of - Walgreens and Hyatt. 

Buckle up and get ready for some introspective work and inspiration along the way. 

Here are a few key takeaways from the episode:

• Sometimes you have to start by looking within
• How are you connecting to those around you?
• Making yourself indispensable is key.
• Stay calm and cool in situations AND don't be afraid to ask for help
• What are your anchors in life? 

NOTES:
Connect with Katie
LinkedIn | Katie Casey

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REMIX: Album 4 Track 11 – Employee Supremacy, The Fabric of Org Success w/ Andy Alsop, CEO, The Receptionist

Hey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, and gems of knowledge from his serial entrepreneurial career journey to our virtual building. 

A few key takeaways from the episode:

• Stakeholder Supremacy? Nah, Employee Supremacy is where it’s at.
• Employees are a vital part of the brand of the company. How are your employees representing your company? 
• The core values of an organization should match your personal core values to ensure a working environment that allows you to flourish.

 

NOTES:

Learn More About The Receptionist

Learn More About Employee Supremacy

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REMIX: Album 4 Track 9 – Kieve Huffman, Chief Executive Officer, Engager Brands

Hey Brand Nerds! We have a first for our podcast in today's episode - we are talking cannabis - along with a wide range of experiences from our guest Kieve Huffman. From his first brand love experience that inspired him into a career in the music industry through a journey of start-ups, Kieve brings great conversations around being early to industry trends and how to prioritize a work-life balance. 

Join us as we talk about the following key takeaways: 

• You may think you are just experiencing a brand, but it could be the catalyst to your passions and a successful career
• Being early to trends may seem like the "cool" thing to do - but what if you're too early?
• Cannabis Brand Development vs Traditional Brand Development
• 63% of Americans agree that cannabis should be legal. 73% of Americans agree that cannabis should be used for medical purposes.  

 
NOTES:
Learn More About Engager Brands

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REMIX: Album 4 Track 14 – Jason Wood, Chief Executive Officer at Specificity Inc.

Today's guest is a subject matter expert and pioneer in his field. 
Jason's bringing his wit, wisdom, and experience to the virtual building. We are talking about the importance of being fully emerged in your industry, not everything that glitters is gold and the changes in data tracking. 

A few key takeaways from the episode:

• The importance of prep-work and doing your homework
• The digital marketing space is ever-changing - stay engaged and emerged in what's happening
• Always be willing to learn, flow, and grow

 

NOTES:

Learn More About Specificity Inc.

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REMIX: Album 3 Track 18 – Shannon Watkins, Chief Brand and Marketing Officer at Aflac, Co-Founder at The A Pledge

Hey Brand Nerds! We have an amazing guest in the virtual building today, sharing the importance of diversity in your circles, leading with people at the forefront, and the importance of asking yourself, "what is this going to make my consumer feel." 

We can't wait to hear your thoughts!

A few takeaways: 

• Culture. Whether at a university or a company, it is an important element to consider before joining their family.
• When making decisions around brand and product, ask yourself, "what value are you creating for your consumer?"
• The journey to finding your career path may involve working in positions that reveal your true passion and purpose in contrast with what you don't enjoy doing.
• Surrounding yourself with a diverse group allows for growth within yourself and, ultimately a well-rounded perspective.

REMIX: Album 4 Track 2 – True Wealth is Health & Knowledge w/Kevin Knight

Hey Brand Nerds! For Black History Month, we have committed to bringing you Black innovators and leaders in the marketing, brand, and tech space. 
We are excited to bring you Kevin Knight, a man of both incredible career experiences and also inspiring Rennasaince character. 

Key Takeaways: 

• The importance of having people around you that encourage and inspire you to be all you can be
• Change doesn't have to be done all at once, sometimes big change comes from one simple change
• There can be great power in prioritizing human connection and relationships in the midst of your daily hustle & bustle

Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha Williams

This week's guest is what DC refers to as a mold-maker and mold-breaker! Isha has made huge strides in the global marketing space and left an impact in every position she occupied. Bringing us all the jew-els and inspiration on the show. Tune in and check out the show notes for mentioned resources!  

Here are a few key takeaways from the episode:

• Find your essence, personally and professionally.
• Be Bold. Be Inclusive. Be You.
• As you grow in your career, continue to give back to those around you.
• Your Career: 10% What You Do | 30% What Others Think of You | 60% Who Knows What You Do

 

NOTES:
GirlExec

Show Partner: Specificity
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REMIX: Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive, previously SVP, Marketing and Alliances with American Cancer Society and Vice President US Marketing, The McDonald's Division with The Coco-Cola Company. 

Irma brings her experience within the corporate and nonprofit sector to our virtual building this week with lessons and stories we can all learn from. 

A few takeaways: 

• People and relationships matter, whether in the corporate or nonprofit sector
• It's important for companies and people to recognize that it's about the brand, not the product.
• Trusting your instinct will lead you down the right path or a path of learning and growth.
• When you are happy outside of work, joy spreads into your work. 

Album 4 Track 20 - The Mystic of Marketing & Music w/Terry Dry

Brand Nerds! Back at you with a guest who embodies brand and music in today's episode. Terry Dry started his career in the music industry, worked his way up through artist management and now has started countless businesses that are providing solutions for consumers. His charm, humor, and experience are unmatched! Dive right in to today's episode.  

A few key takeaways from the episode:

• Let's talk about the power of who you are surrounded by.
• Change is inevitable. Struggle is optional.
• Is what you're doing future-proof? 
• See a problem? Solve it.

 

NOTES:
Book Mentioned: The Seven Spiritual Laws of Succes by Deepak Chopra

Show Partner: Specificity
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Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca Blake

Brand Nerds! We have a seasoned marketer in the building today! Bianca Blake is bringing her career experience to the conversation that will make you consider how you are approaching marketing, the power of a community, and the grit and confidence it takes to make it as an entrepreneur. 
From her time in corporate America to her impact in Sub-Saharan Africa - Bianca has experienced a thing or two and she's here to share it with you. 
An episode that you don't want to miss. Check-it out! 

A few key takeaways from the episode:

• The power of asset-based perspectives
• Do you have a tribe/village around you?
• Is your technology complimenting your goal or driving it? 
• What are you building in your life? From projects, relationships, change-maker communities and more.

 

NOTES:

Show Partner: Specificity
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Album 4 Track 18 - Life Lessons Make Great Stories w/Brandon T. Adams

Brand Nerds! We have an extraordinary entrepreneur in the virtual building today. From working alongside his dad in their ice business to the power of storytelling and crowdfunding, if you have ever dreamed big and had a story to tell, this show is for you. Brandon T. Adams is bringing his wins and his F-ups to the show with, as we like to call them, "jew-els" that will change your perspective. 

A few key takeaways from the episode:

• Life is like chess; what moves will you make for your future?
• The power and position of a fair deal
• There are countless ways you are engaging in crowdfunding every day. Let's talk about it.
• Sometimes it's not only about the brand...it's about the man (or woman)

 

NOTES:

Show Partner: Specificity
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REMIX: Album 5 Track 30 - A Career of Consistency & Character w/Russ Spielman

Hey Brand Nerds! We are back with a guest who manages some of your favorite athletes. From stories of his first days in the industry until now, Russ is bringing a wealth of knowledge about the power of being consistent, hardworking, and at the end of the day, a good person. He is sharing the importance of being the hardest worker in the room and the success that can result from that. 

If you've ever wondered about what goes on behind the scenes of professional athletes and sports management - dive on in! 

Here are a few key takeaways from the episode:

• Put in the work | Arrive Early & Stay Late
• Be consistent | Personally & Professionally
• Pay it forward in honor of those who helped you on your way up
• Don't just say it. Be about it. 
• NIL - the opportunity and challenge

NOTES:
Connect with Russ
Russ Spielman | LinkedIn

Show Partner: Specificity
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Album 4 Track 17 - The Beauty of Branding w/Scott Creighton

We have a "most influential person in my career" guest on the show today! Scott was mentioned on our previous guest, Matt Tumminello's show, as someone notable in his career trajectory. Scott shares with us his experience from notable beauty brands to employee resources groups that changed the lives of countless people in the LGBT community. 

A few key takeaways from the episode:

• Sometimes the push you need comes from tough-love
• Jumping feet first into the things you are passionate about can lead to beautiful change for yourself and the ones you care about
• Rooting in an organizational credo helps root yourself into your priorities; with your customers at the top

 

NOTES:

Show Partner: Specificity
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Album 4 Track 16 - Staying Balanced & Patient On The Journey w/Ed Collins

We have a friend in the virtual building today! Ed Collins, Marketing & Advertising Professional, shares his vast experience from his time working with some of the biggest named advertising companies, as a professor at Chapman University, and his current role as Partner and President of Amusement Park. 

An episode you don't want to miss, from start to finish. Filled with insight and knowledge to learn from. Buckle up as well chat about staying balanced and patient on the journey. 

A few key takeaways from the episode:

• Sometimes the best move to make in your career is no move
• Marketing & Advertising needs to be a two-way conversation
• Can you be on both the company's and client's side?
• Even if you're an expert in your field, you should always be learning from those around you 

 

NOTES:

Show Partner: Specificity
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Album 4 Track 1 – Phil Colon, Chief Impact Officer, Project 2050

Hey Brand Nerds! We are back for our fourth season/album of Brands, Beats, & Bytes. 
We are starting the year and new album with one of DC's close friends, dropping jewels you don't want to miss. 
Phil Colón brings his experience of uplifting the Hispanic community with socially conscious strategy and innovative thinking.

A few takeaways: 

• When you are an innovator in every space you are in, you may be a brand psychic 
• What glitters is not always gold
• Doing it all is not always the best way. Slow down to speed up.
• What's Poppin' - NBC Universal's Peacock TPlus, NFTs, and Fashion Brands of Today

Album 4 Track 3 – Jeff Shirley, Managing Partner, Brand Positioning Doctors

Hey Brand Nerds! We have a special guest in the literal house for Black History Month, our own Jeff Shirley! 
You may know Jeff as mentioned in a few shows as not only a Managing Partner alongside our hosts, DC & LT, but he also is behind the scenes as a producer of this podcast! 
Jeff is finally taking a step out from behind the scenes and in front of the mic where he is dropping not only gems that are new to you, Brand Nerds, but also to his close best friends, DC and LT. 

As we continue to elevate amazing Black leaders in the marketing space this month, we are excited for you to (finally) meet Jeff Shirley! 

Key Takeaways: 

• Understanding the organizational culture of the company you work for can make the biggest difference (both for your enjoyment and financial)
• Being surrounded by great people who push you to grow is a must in your career
• Marketing has power, whether you are creating it or consuming it
• BOOK: EMPOWERING YOURSELF: THE ORGANIZATIONAL GAME REVEALED

Album 4 Track 5 – Dan Fachner, President & CEO at J&J Snack Foods Corp (ICEE, Super Pretzel, Whole Fruit, Dogster, etc.)

Hey Brand Nerds! We have a special guest in our virtual house today, one-of-a-kind President and CEO Dan Fachner.

Dan is our first guest who has been with one company throughout his entire career. He joins us with golden nuggets of knowledge that he's learned from his starting days as a service technician all the way through to becoming President and CEO. 

A client of BPD who has turned into a great friend of the partners, and when you listen to today's show you'll understand why/how. 

Key Takeaways: 

• Listening will take you farther than speaking - if you do both right.
• Lead with curiosity in your work, to not only see the things others can't but also to see things differently to inspire innovation in your brand
• Are you operating in your career with intentionality? 
• It's important to make sure you're confidential when you need to be...and not leave your potential client a voicemail with your behind-the-scenes negotiation tactics (yikes - definitely a story you don't want to miss) 

Hey Brand Nerds!  
Back at you with a fantastic guest who happens to be LT’s first boss!  Rob shares so much great wisdom packaged with a great sense of humor and fantastic stories, including our Frank Sinatra Chivas Regal story...  Among many pearls Rob drops is “Do what’s best for the business; the business will do what’s best for you.”  Enjoy!!

Album 4 Track 15 - Catching the Wave: Staying Ahead in the Digital Space w/Gene Pao, EVP, Strategy and Digital at Shout! Factory

We are excited to have Gene Pao in the virtual building with us! We are diving into the growing space of digital marketing and advertising, the importance of taking building-block career moves, and how being prepared for the "waves" at any moment can save you from making a big F-Up!  

A few key takeaways from the episode:

• The importance of prioritizing passion for yourself and for your team
• Have a plan; but also be flexible and adapt to what life throws your way
• Anticipate the future and change; because things are always changing. 

 

NOTES:

Learn More About Shout! Factory

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Hey Brand Nerds! Our show not only brings insightful guests to share their experiences but also gives us key examples of F-Ups we could avoid in our careers. We are back with four of our guests to share their F-Ups and what they learned. So YOU can avoid the same ones. We have Caralene Robinson, Jonathan Trimble, Jimmy Smith, and James Cuthbert back in the virtual building with us!

Hey Brand Nerds! The new school at one of the biggest and best global tech companies is incredibly well represented here by Siddharth. He is deep, thoughtful, energetic, and friendly, and has wisdom beyond his years.  How about a Marketing Manifesto to make sure all marketers are doing the right thing?  With Siddharth’s help, we are collectively working on it (see show notes for our working first draft)

Please enjoy this track and learn about a variety of topics highlighted by:

• CEO’s view for the role of the CMO 
• “Customer Experience equals brand”
• “Takes a long time to find good marketers, takes seconds to lose them”
• How AI will shape the future of marketing
• The fine line of marketers using technology without creeping people out 

#siddharthtaparia #marketing #branding #sap #customerexperience #thecmoclub 

Seth Greenberg, Left Brain/Right Brain Marketing ‘Badass’ and proud Clippers fan formerly at Alteryx, LifeLock, Intuit, eHobbies.

‘Sit down comedian’ Seth Greenberg turned his passion of being a self-proclaimed radio promotion ‘prize pig’ into one of the most insightful, data based, creative and entertaining careers and stories about marketing we’ve ever heard. Seth IS the poster child for the benefits of being a balanced left brain, right brain marketer.  Simply put, this dude is a genius on the low. You will forever remember this marketing conversation. Forever…forever, ever, forever, ever...

REMIX: Album 5 Track 16 - What's Poppin? Brand Heat vs. Product Heat

We are diving into Brand Heat vs. Product Heat on today's What's Poppin? episode. 
Recently, Under Armour's new CEO, Stephanie Linnartz, noted in a statement that she's prioritizing amplifying global brand heat. Our partners are diving into what that actually means and how to know if your brand and/or product has it! 

Show Partner: Specificity
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Album 4 Track 14 – Jason Wood, Chief Executive Officer at Specificity Inc.

Today's guest is a subject matter expert and pioneer in his field. 
Jason's bringing his wit, wisdom, and experience to the virtual building. We are talking about the importance of being fully emerged in your industry, not everything that glitters is gold and the changes in data tracking. 

A few key takeaways from the episode:

• The importance of prep-work and doing your homework
• The digital marketing space is ever-changing - stay engaged and emerged in what's happening
• Always be willing to learn, flow, and grow

 

NOTES:

Learn More About Specificity Inc.

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Scott Hargrove, EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola

Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and honestly recounts a valuable lesson where he learned a NARROW positioning can result in HUGE sales volume and a huge, diverse customer base. A counter intuitive principle when not understood and respected kills brands and businesses. Scott is the ultimate marketing decathlete who drops jewel after jewel to your brains delight.

Hey Brand Nerds, we are back with some of our guest's biggest F-ups. We have Dante Simpson, Larry Kahn, Jane Lee, and Andy Alsop back in the virtual building with us! Take a listen to their f-ups so you don't make the same ones!

Celebrate Episode 100 by going back to where it started; Episode 1! 

Geoff Cottrill, SVP Strategic Marketing @ The Coca-Cola Company
Wanna know how Converse became the number two brand on social media. Geoff Cottrill knows cuz he and his team were responsible for re-building the iconic brand leveraging music and soul at its core. G$, as we affectionately call him, drops jewels of wisdom that will up your game, and your brand.

Album 4 Track 13 – Geoff Cottrill, Chief Marketing Officer at Topgolf

Today we have a special guest as we celebrate episode 100 on the Brands, Beats, & Bytes podcast! 
Join us as we catch-up with our first guest, Geoff Cottrill on what's been going on since April 18, 2019, when we first launched the podcast, the evolution of music, basketball, and golf. 

A few key takeaways from the episode:

• Always consider what's possible. 
• Prioritize relationships, you never know where those connections will take you.
• Golf is experiencing the same cultural changes that basketball did
• Be yourself. Authentically yourself. That's your power.

 

NOTES:

Learn More About Top Golf

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Album 4 Track 12 – Matt Tumminello, President at Target 10

Hey Brand Nerds! We have a treat for you today! We have Matt Tumminello in the virtual building dropping jewels from both his career and personal experiences as a leader in the LGBTQ+ marketing space.

Jolted to impactful and meaningful action after witnessing 9/11 as a New Yorker, Matt dove head first into the LGBTQ+ marketing space through the launching of his business Target 10. As they say, "they apply deep LGBTQ consumer insights and cultural intelligence to brand strategy, marketing and creative, demonstrating to LGBTQ consumers that your brand 'gets it and gets me.'"

A few key takeaways from the episode:

• Be fearless. In work and in life. 
• Be very careful with your comments from a business perspective, you may also be making a comment about that very human that's in front of you.
• There is beauty in duality 

 

NOTES:

Learn More About Target 10

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REMIX: Album 3 Track 13 – Oren Katzeff, Founder & Principal, Lahav Consulting, has an extensive background working with companies such as Tastemade and Condé Nast, to name a few, that have taught him compelling lessons, insider insights, and an appreciation for doing meaningful work with deep gratitude. 

An episode you don't want to miss that will lift you up, inspire you to be better, and show how powerful your team's ideas can be if they are trusted and supported. 
A few takeaways: 

• The importance of doing meaningful work, accompanied by deep gratitude
• Approach conversations with a "stuff you don't know, about stuff you know" mentality
• Life's speedbumps, whether in your personal life or career, are great opportunities to step back and reflect
• When asked, "what are you up to?' instead of answering with a career focus, focus on your mental health, family, friends, and your outside of work joy
• F-Ups can seem monumental, but when they were conducted with a strategy and conviction behind it, they are simply reflections of a risk taken, and a lesson to be learned

Album 3 Track 14 – Matt Wilburn, President and Co-Founder of Tafi and Daz 3D, previously Chief Marketing Officer of Cricut and Senior Category Director of Yahoo. Matt has worked with a variety of brands and companies to grow his experience and he brings it to our virtual building this week. 

If you’ve ever wondered about NFTs (nonfungible tokens) and the growing prevalence and strategy behind them, you don’t want to miss this.

A few takeaways: 

• If your brand isn’t utilizing NFTs, you are already behind and missing out
• Career paths aren’t singular but dependent upon pursuing what you want to do. But rather, choose a career that empowers you to be the best you can be
• The power of Muhammad Ali, a common role model of DC and Matt
• Analytics - the answer to all problems or a deterrent to taking risks?
• Sometimes great success comes from painting outside the lines

We are back with an episode so good, that we had to REMIX. Welcome back to our guest and friend, Tony Ponturo! 

Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group, Director of Industry Relations at the NYU Tisch Sports Institute for Sports Management, Media and Business where he is also an Adjunct Professor Broadway Producer for shows such as Lombardi, Magic and Bird and previously VP- Media Director, CEO of Busch Media Group and Head of Sports Marketing at Anheuser-Busch.

Hey Brand Nerds! We have a territory builder and true living sports marketing and media legend in in the BB&B virtual house today!!  Tony is also a master storyteller with lots to learn including these highlights:  

• Cultivate relationships, it will serve you in many ways
• Take risks, there are no rules, chart your own territory
• Know your brand- where are you with trust, reliability, authenticity and value?
• Don’t get caught in “Not invented here”
• In negotiations, two huge things to figure out: 
  • What game are we playing 
  • Who is Don Corleone
• Be a savant on asking questions
• With your career, follow your passion, build foundation stones, don’t rush it
• Human observation is data
• Don’t stop learning!
• Confidence in you

Here is a link to the Budweiser Clydesdale 9/11 ad referenced in the podcast

#tonyponturo #marketing #branding #sportsmarketing #budweiser #budlight #broadway #lombardi #magicbird  #nyu 

Album 4 Track 11 – Andy Alsop, CEO, The Receptionist

Hey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, and gems of knowledge from his serial entrepreneurial career journey to our virtual building. 

A few key takeaways from the episode:

• Stakeholder Supremacy? Nah, Employee Supremacy is where it’s at.
• Employees are a vital part of the brand of the company. How are your employees representing your company? 
• The core values of an organization should match your personal core values to ensure a working environment that allows you to flourish

 

NOTES:

Learn More About The Receptionist

Learn More About Employee Supremacy

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REMIX: Album 5 Track 23 – Functional & Emotional Unison w/Renita Bryant

We love an episode with firsts..but how about an episode with multiple first-time answers. Renita Bryant is bringing us jew-els with her compelling answers in our 5-Questions segment that made us stop, listen, and reflect. From a successful author, publisher, and analyst, Renita has forged a path of entrepreneurship while staying authentic and true to herself (and the self she's been since her middle school days).

An episode that will hit you to your core and inspire you to think better and be the best YOU there is. 

Here are a few key takeaways from the episode:

• Mentee/Mentor relationships can provide value to both parties
• Hire Slow - Fire Fast - It's a true saying.
• Authenticity is truly your power (and your personal brand)
• Functionally & Emotionally 
• When Two-Become-One 

 

NOTES:

Show Partner: Specificity
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Katie Kern, Agency Partner at Media Frenzy Global (PR agency specializing in digital and traditional PR, social media, marketing communications, and analyst relations). Katie has worked with a wide range of clients including Verizon, Comcast Business, Saks Fifth Avenue to name a few.

Hey Brand Nerds! We have a purpose-driven, tech-savvy, PR leader as our guest in the BB&B virtual house today. Lots to soak up and learn from our conversation with Katie including:
 -Aligning career with purpose
 -“Move with no fear” (says The real Queen Elizabeth residing in Augusta, GA)
 -Never too late for an apology
 -The meaning of names and DC’s equation for certain key names in Katie’s life
 -DC’s Five A’s

#blackwomenetwork #brandbeatsandbytes #katiekern #pr #comms #mediafrenzyglobal #marketing

Album 4 Track 10 – Richard White, CEO and Founder, Fathom

Hey Brand Nerds! We are leaning into the BYTES of our Brands, Beats, and Bytes podcast today and we have a guest you don't want to miss. Richard is bringing his wisdom, love of brand and internal culture to our virtual building. Challenging us to not always go with the flow of others but take the calculated risk when starting a business. 

Join us as we talk about the following key takeaways: 

• What do you feel emotionally connected to? Take that and pursue it.
• Sometimes you have to 'ZIG' while others 'ZAG'
• No matter the industry you are in, building relationships is key over burning bridges
• Launching a business? Look at 1. Marketplace 2. Team 3. Product - in that order

 
NOTES:
Learn More About Fathom.Video

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In recognition of Earth Day, we are bringing back a guest who truly lives his life for the better of our earth, Seth Goldman. 
His time with us continues to bring nuggets of wisdom and encourages us in our actions for a healthier earth and world. 

Wait, what happened to Summer Brand Nerds! Ok, so like, I could write a soliloquy about Seth’s appearance on Brands Beats & Bytes…but I’m not. I’ll simply leave y’all with this. Humility x Happy x Homiletics = The sweet gospel according to the sagacious Seth Goldman 🔥🔥🔥 [‘And I say church (Preach)’ shout Meek Mill and Drake]. Oh, by the way, since the Beyond Meat IPO the stock is up 259% as of 08/29/2019. Yeah, there’s that part!

#sethgoldman #beyondmeat #honesttea #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo 

Album 4 Track 9 – Kieve Huffman, Chief Executive Officer, Engager Brands

Hey Brand Nerds! We have a first for our podcast in today's episode - we are talking cannabis - along with a wide range of experiences from our guest Kieve Huffman. From his first brand love experience that inspired him into a career in the music industry through a journey of start-ups, Kieve brings great conversations around being early to industry trends and how to prioritize a work-life balance. 

Join us as we talk about the following key takeaways: 

• You may think you are just experiencing a brand, but it could be the catalyst to your passions and a successful career
• Being early to trends may seem like the "cool" thing to do - but what if you're too early?
• Cannabis Brand Development vs Traditional Brand Development
• 63% of Americans agree that cannabis should be legal. 73% of Americans agree that cannabis should be used for medical purposes.  

 
NOTES:
Learn More About Engager Brands

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Album 4 Track 8 – Jane Lee, Founder, Launch Pop  

Hey Brand Nerds! We have an inspiring and insightful episode for you today! Jane Lee is bringing her years of experience (and great lessons from her f-ups) to the table to talk about the value she learned from starting in the corporate world to her journey to and through entrepreneurship. From eating seaweed from the beach to survive to launching multiple successful businesses and everywhere in between.  

An episode perfect for those who are in the midst of entrepreneurship or who are thinking about venturing out on their own. GEMS are dropped from this Toronto native. 

Key Takeaways: 

• There are technically-focused strategies that you can execute yourself as you build your brand to test out the product before launch
• Don't love your product too much, allow yourself to pivot.
• Speed Up to Slow Down
• If you won't bet on yourself. Why would anyone else? 

 
NOTES:
Learn more about Launch Pop

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REMIX: Album 2 Track 21 – Dr. Sydney Seiger, CMO of Vistra Energy 
Hey Brand Nerds! We have another very special guest in our virtual house today and yes our first Doctor!  Sydney earned undergrad, Masters degrees and then a PhD all at Baylor University with her PhD in Applied Social Psychology with an emphasis in quantitative research and advanced analytics.  Sydney is a great listener and so genuine.  Here are some of the wonderful highlights from our conversation:  

• Be thoughtful and strategic before initiating action
• Market research/analytics is a great pathway to the CMO role
• Be open to finding and listening to great mentors (shout out to Dan Valentine and Julie Cary)
• Demonstrate honesty and candor and if you can, do it diplomatically
• Be genuine to who you are and fully leverage that in career and life
• As a marketer, you create value for people that brings you trust,  loyalty and ultimately more value to the company
• Brand purpose is essential foundation for marketing success
• Create emotional connections in otherwise rational category 
• Want customer to feel Supported, assured and worry free
• In marketing department, strive for build a “resume” culture
• Create team environment that is safe and inclusive 
• Diversity is demographic and inclusivity is psychographic

Lastly, we really do appreciate Sydney being an integral part of our conversation involving race.  We think these kind of conversations with Black and White people sharing personal tribulations need to happen and actually don’t have to be difficult, just candid with ears wide open. 

Here are the links to the article and Ted Talk Sydney referenced in the podcast:
Lori Hutcherson article
Ted Talk by Verna Myers 

#sydneyseiger #marketing #branding #thecmoclub # thecmoclubsummit #vistraenergy #fightracism #blacklivesmatter

REMIX: Album 3 Track 9 – Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena, author of “From Ball Girl to CMO” previously marketing exec for Turner Broadcasting and first female ballgirl/team attendant for the Miami Heat.

Hey Brand Nerds! Back at it here with a fantastic guest who has lived authentically and blazed her own incredibly successful path from her high school days through the present.  Lots to learn from Melissa weaved into great stories including these highlights:  

• Life comes before work and is your authentic self, always
• Grit, hustle, persistence, initiative
• Treat everybody with love no matter their station
• Find a great mentor who becomes a friendtor 
• In the darkness, there are silver linings 

And oh, by the way, Melissa and her team have secured our own DC as an Atlanta Hawks season ticket holder!

#atlantahawks #statefarmarena #branding #turnerbroadcasting # nba #marketing #powerpuffgirls 

Album 4 Track 7 – Larry Kahn, Media Strategist and Forecaster

Hey Brand Nerds! We are joined by a friend, colleague, and data storytelling specialist in the virtual building, Larry Kahn. Formerly with NBC Sports, now a consultant for Datanautix. Larry is using AI and Big Data to analyze customers' own words after years of crunching numbers. including a fan feedback model unlike any you've heard of before. He is bringing us wisdom from his career journey through time spent in the radio industry, with Golf Channel, giving back to his local community through Harvard Alumni Association’s Early College Awareness program, and more. 

Join our insightful conversation that is going to make you think, laugh, and reconsider the ways you can speak quickly and honestly with your target markets.

Key Takeaways: 

• Research can be referred to as various things, but should be focused on data storytelling rooted in the purpose of monetizing content.
• There is a great benefit to listening more than always speaking
• Let's talk about the importance of silence. 
• As LK's wife Amy says, "Go find something you like to do with people you like to do it with."

 
NOTES:
Learn more about Datanautix
Datanautix provides instant fan feedback for The Harlem Globetrotters
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Oren Katzeff's Podcast, mentioned by DC

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Album 4 Track 6 – Derek Osgood, Founder and CEO, Ignition

Hey Brand Nerds! Join us in our virtual house as we chat with Derek Osgood, who brings over a decade of knowledge from leading and scaling marketing teams at brands like Playstation, BBVA, and Rippling. He has launched over 100 products working as a Product Marketer that have collectively generated over $1B in revenue. 

Derek shows us the importance of connecting the dots, internal marketing as much as external, and the joys of admiring a brand as a child and growing up to work for the same brand in innovative and successful ways. 

Key Takeaways: 

• As a marketer, if you aren't failing you may want to ask yourself if you're taking big enough risks.
• Marketing must have a 360 view of what is going on in both your company and the world to maximize your chances of success
• Don't get caught up in the hype of marketing and forget the importance of understanding the fundamentals of marketing

NOTES:
Learn more about Derek's company, Ignition
View the animated short, The Park Bench presented by Aflac 
View Rippling's Poem in Response to Gusto's Cease & Desist here

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Album 4 Track 5 – Dan Fachner, President & CEO at J&J Snack Foods Corp (ICEE, Super Pretzel, Whole Fruit, Dogster, etc.)

Hey Brand Nerds! We have a special guest in our virtual house today, one-of-a-kind President and CEO Dan Fachner.

Dan is our first guest who has been with one company throughout his entire career. He joins us with golden nuggets of knowledge that he's learned from his starting days as a service technician all the way through to becoming President and CEO. 

A client of BPD who has turned into a great friend of the partners, and when you listen to today's show you'll understand why/how. 

Key Takeaways: 

• Listening will take you farther than speaking - if you do both right.
• Lead with curiosity in your work, to not only see the things others can't but also to see things differently to inspire innovation in your brand
• Are you operating in your career with intentionality? 
• It's important to make sure you're confidential when you need to be...and not leave your potential client a voicemail with your behind-the-scenes negotiation tactics (yikes - definitely a story you don't want to miss) 

Album 6 Track 19 - The Most Interesting Woman in Marketing - Jackie Woodward

Brand Nerds! We are bringing you the most interesting woman in the marketing world—yes, most interesting! While some may pick a niche business world to work in, today's guest, Jackie Woodward, is a woman of many talents within many niches of the brand and marketing world. She is inspiring, interesting, and an incredible businesswoman who leads with heart and intellect. We can't wait for you to take a listen and get to know Jackie as we did. 

Here are a few key takeaways from the episode:

• Nurture Your Network
• Think like a brand. Act like a retailer.
• Give your people a chance to lead.
• Curiosity is the core of success.
• Be a collector of interesting people.
• Even though you might want to - you can't fix people.
• How the brands you work on become your kids.

NOTES:
Connect with Jackie
Jackie Woodward | LinkedIn

Book: The Power of Instinct: The New Rules of Persuasion in Business and Life

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Album 4 Track 4 – Dante Simpson, Co-Founder at ESPAT | TNJ 40 Under 40 | TEDx

Hey Brand Nerds! We are rounding out Black History Month with another extraordinary Black leader in the marketing, brand, and tech space.
Today we are chatting with Dante Simpson who has had a career as vibrant and extraordinary as he is. From his time playing football at THE Ohio State University to his experiences in fashion, health, and sports - gems are dropped. You'll leave inspired, perplexed, and ready to take on your next career move knowing that there is not one traditional path in the marketing industry. 

Key Takeaways: 

• Not every career is linear, with the right skill set, you can be successful in various industries 
• Marketing and branding (when done right) are a force that brings people together. If we say, "my bologna has a first name..." - we all gather to finish the jingle
• Dante creates space for those that are to come behind him and this shows up in the multiple stories Dante shares
• Last but not least, as Black Enterprise said it best, "if you don't know Dante Simpson, you need to."

Album 4 Track 3 – Jeff Shirley, Managing Partner, Brand Positioning Doctors

Hey Brand Nerds! We have a special guest in the literal house for Black History Month, our own Jeff Shirley! 
You may know Jeff as mentioned in a few shows as not only a Managing Partner alongside our hosts, DC & LT, but he also is behind the scenes as a producer of this podcast! 
Jeff is finally taking a step out from behind the scenes and in front of the mic where he is dropping not only gems that are new to you, Brand Nerds, but also to his close best friends, DC and LT. 

As we continue to elevate amazing Black leaders in the marketing space this month, we are excited for you to (finally) meet Jeff Shirley! 

Key Takeaways: 

• Understanding the organizational culture of the company you work for can make the biggest difference (both for your enjoyment and financial)
• Being surrounded by great people who push you to grow is a must in your career
• Marketing has power, whether you are creating it or consuming it
• BOOK: EMPOWERING YOURSELF: THE ORGANIZATIONAL GAME REVEALED

Black History Month Remix - Since we last met with Ryan he has continued to become a primary innovator and leader in the Esports space, with recent partnerships with Nike & House of Hoops by Foot Locker, XBox, Microsoft and more! As we look at leaders in the Black community, we are excited to bring Ryan back for all the Brand Nerds out there! 
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Album 3 Track 4 – Ryan Johnson, Founder @ Cxmmunity & HBCU Esports League, an organization committed to delivering and supporting Esports and gamers throughout the ecosystem, most prominently with underserved communities.    

Hey Brand Nerds! In Ryan, we have a genuine subject matter expert to really break down the force of Esports and how it fits within the entire electronic gaming category.  Ryan shares excellent insights and stories helping experts and novices alike navigate this ever-evolving and burgeoning area.  As a young African-American entrepreneur, Ryan also shares his story and how in a very short period of time, he has set up Cxmmunity and himself for genuine success going forward. ENJOY!