Branding Matters – Details, episodes & analysis

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Branding Matters

Branding Badass

Business

Frequency: 1 episode/13d. Total Eps: 142

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Join me, as I bring you exclusive interviews with visionaries, game-changers, and industry titans. Discover what drives customer loyalty, ignites innovation, and skyrockets revenue. From capturing hearts and minds with their authentic stories, to providing BADASS branding tips, my guests reveal the secrets to success for building a strong brand. Get ready for a podcast that challenges the status quo and empowers you to revolutionize your own brand in ways you never imagined. Come to be inspired and changed. Real conversations. Incredible stories. Valuable branding tips. All here to help you build a brand that matters.

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Score global : 69%

Publication history

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How To Elevate Your Marketing Game - Marc Binkley

Episode 135

Friday, November 7, 2025 • Duration 22:52

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Today’s episode features an inspiring leader in the marketing world: Marc Binkley, President of the Calgary Marketing Association (CMA). As the head of Calgary’s premier marketing organization, Marc has unique insights into the latest marketing trends, strategies, and the real-world challenges marketers face every day.

Marc brings years of hands-on leadership and a deep understanding of what it takes to build powerful brands and foster marketing excellence. In this episode, he shares actionable advice on how you can elevate your marketing game, stay ahead of industry changes, and create lasting impact for your brand.

If you’re looking for practical tips and a fresh perspective directly from the top of Calgary’s marketing community, you don’t want to miss this conversation!

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

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How to Be Remarkable - Seth Godin

Episode 104

Friday, October 24, 2025 • Duration 39:52

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This episode is hands-down the most popular episode of Branding Matters ever - and for good reason. I had the incredible privilege of sitting down with the one and only Seth Godin — the iconic branding guru and author behind 21 international bestsellers. His books, translated into 38 languages, include timeless classics like Tribes, Purple Cow (one of my personal favourites), Linchpin, The Dip, and This Is Marketing, among many others. His newest release, The Song of Significance: A New Manifesto for Teams, continues to inspire leaders around the world.

Seth also writes one of the most widely read marketing blogs on the planet, and his TED Talks rank among the most viewed of all time.

In this unforgettable conversation, we dig into topics that every brand builder, marketer, and leader will benefit from — from open hiring and the importance of meaningful work to the dangers of false proxies and what it truly means to make a difference.

If you care about leadership, purpose, and building brands that matter, this is one you’ll want to listen to (or re-listen to).

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

How to Turn Your Passion into a Successful Brand - Chantal Miyagishima

Episode 138

Friday, June 27, 2025 • Duration 29:21

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In this episode I'm sitting down Chantal Miyagishima, the founder of Knitatude. Chantal's remarkable blend of passion and expertise has helped her grow her Instagram account to nearly 250,000 followers - simply by sharing her love for knitting and consistently providing valuable content to her community.

But her story doesn't stop there. With over 14 years of experience in advertising and media, including writing and creating commercials, Chantal brings a wealth of knowledge in crafting compelling messages and connecting with audiences. This background has been instrumental in launching Knitatude, allowing her to position the brand effectively, create engaging content, and foster a thriving, loyal community.

What truly sets Chantal apart is her disruptive impact on the knitting industry. She has reimagined what it means to be a modern knitter, breaking away from traditional stereotypes and inspiring a new generation of makers. Through her innovative approach and leadership, Chantal has not only built a brand but also empowered others in the creative community.

For anyone looking to build their own brand, this conversation is packed with actionable insights you won't want to miss. Chantal shares how to create authentic content that resonates with your audience, the secrets to growing an engaged community organically, and how to leverage your existing skills to launch and market your passion project.

Whether you're just starting out or looking to take your brand to the next level, you'll learn practical strategies for turning your expertise into compelling content that drives real engagement and business growth.

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BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the .

How to Avoid These Common Brandsplaining Mistakes with Jane Cunningham

Episode 43

Friday, November 19, 2021 • Duration 32:27

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My guest today is Jane Cunningham, the co-author of the highly-acclaimed book Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It.

Jane is also the Co-Founder of PLH - the UK's leading market research agency specializing in female audiences. She began her career in advertising at such notable agencies at DDB and Ogilvy. As she rose through the ranks to become part of the leadership teams, Jane repeatedly noticed how female customers were perceived in ways that were - at best - inaccurate and - at worst – diminishing and dismissive.

I invited Jane to be a guest on my show to discuss why brands need to understand women’s motivations and decision-making in order truly be successful. I wanted to learn how she and her business partner Philippa, are attempting to right the wrong that’s still going on in branding today. And, I was curious to hear the story behind the name Brandsplaining.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

How to Build a Strong Personal Brand with Sue Semeniw

Episode 42

Friday, November 12, 2021 • Duration 46:41

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My guest today is Sue Semeniw, the President and lead “Love Coach,” for Divine Intervention Matchmaking - THE best dating service in Vancouver, Canada according to Consumer’s Choice.

Sue founded Divine Intervention over 15 years ago. And her 70% success rate is a testament to her passion for for connecting and helping others.

I invited Sue to be a guest on my show to talk about personal branding and how important it is in the dating world. I wanted to know how having a strong brand gives you an advantage over your competition. And I was curious to get her valuable tips on how to create a personal brand story to help you put your best face forward.

💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND, REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Need help telling your brand story? Learn more Let's stay connected!instagram - linkedIn -website -

How to Be Creative with Your Branded Merch with Jay Busselle & Jeff Solomon

Episode 41

Friday, November 5, 2021 • Duration 34:57

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My guests today are Jay Busselle and Jeff Solomon, the co-creators and hosts of Tacos with Jay&Jeff - an online show that puts the spotlight on epic marketing and branding. Because according to them, “TACOS make everything better”.

Jay lives in Phoenix and is the Director of Marketing for Equipment Zone; a Premier Reseller of Epson DTG, Die Sublimation and Solvent printers. He’s also the Founder of #promochat - a popular industry Twitter group. And he’s a highly sought-after public speaker and trainer on topics like marketing, social media and branding.

Jeff lives in LA and is a brand purpose advocate, promo consultant and publisher of FreePromoTips - a promo platform that spotlights positive things people and organizations in our industry are doing to help their clients with their branding.

I invited Jay & Jeff to be guests on my show to discuss what’s going on in the promo world these days. I wanted to get their POV on how things have changed since COVID. And I was curious to learn about their Tacos with Jay & Jeff Show and why they think it’s become such a success in such a short time.

💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND, REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

How to Start Thinking Wrong To Make Things Right with Laura Quinn

Episode 40

Friday, October 29, 2021 • Duration 31:27

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My guest today is Laura Quinn, Senior Director and Private Sector Lead at Purpose - a social impact and movement-building agency, where she leads client relationships with Danone North America, Uber, ViacomCBS, Bloomberg Philanthropies and others.

Laura's16 year career spans corporate purpose, sustainability, CSR and brand building across Europe, Asia and the US. She brings international perspective to reimagining the ways organizations can be a force for good in the world.

I invited Laura to be a guest on my show to talk about purposeful brands. I wanted to learn why more businesses need to start thinking wrong. And I was curious to get her POV on how brands can balance their profit with their impact on society and the environment.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Need help telling your brand story? Learn more Let's stay connected!instagram - linkedIn -website -

How to Build a Healthy Corporate Culture with Liane Davey

Episode 39

Friday, October 22, 2021 • Duration 39:45

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My guest today is Dr. Liane Davey - a New York Times Bestselling author, Harvard Business Review contributor and the host of the ChangeYourTeam blog.

Liane is also the co-founder of 3COze Inc., a company that helps organizations make teams more effective. Some of their clients include Amazon, Walmart, Aviva, TD Bank, and SONY PlayStation.

I invited Liane to be a guest on my show to discuss the challenges of team building, especially during “The Great Resignation”. I wanted to know what businesses can do to help their teams stay connected while working from home. And I was curious to get her POV on why a healthy corporate culture is important in developing a strong brand.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Need help telling your brand story?
Learn more here.Let's stay connected!instagram - linkedIn -website -

How to Know When It's Time To Pivot with Allen Adamson

Episode 38

Friday, October 15, 2021 • Duration 23:02

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My guest today is Allen Adamson; a world renown “brand guru” and sought-after industry commentator, who has appeared on NBC’s Today Show, CNBC’s Squawk Box and Fox Business Network. He is often quoted in The New York Times, the Wall Street Journal, Advertising Age, USA Today, the Washington Post, and Forbes, for which he also writes a column on brand strategy. Allen is also the Co-Founder and Managing Partner of Metaforce - a marketing and product consultancy which takes a multi-disciplinary channel-agnostic approach to marketing challenges.

He is also the author of Shift Ahead - a book that uses fascinating first-hand accounts and detailed case studies, to explain how the best organizations recognize when it’s time to change direction, and how they pull it off while bolstering their brands.

I invited Allen to be my guest on my show to talk about how brands deal with change. I wanted to learn what it means to “shift ahead”. And I was curious to get his POV on how the pandemic has changed the way businesses compete.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

How to Use Influencers to Grow Your Brand with Aliza Freud

Episode 37

Friday, October 8, 2021 • Duration 41:16

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My guest today is Aliza Freud, Founder and CEO of She Speaks; the leading influencer marketing & media platform connecting brands with female consumers. Aliza and her team help brands like Hershey's, Prudential, Kraft, Coca-Cola and others create and amplify authentic influencer content.

Prior to founding SheSpeaks, Aliza worked at American Express leading branding and marketing initiatives globally.

She’s also the host of the podcast 𝙎𝙝𝙚𝙎𝙥𝙚𝙖𝙠𝙨: 𝙃𝙤𝙬 𝙎𝙝𝙚 𝘿𝙤𝙚𝙨 𝙄𝙩 which features female CEOs, actresses, producers, authors and athletes who are shaping our world.

I invited Aliza to be on my show today to talk about influencers and the value of influencer marketing. I wanted to know why more and more businesses are using influencers to promote their brand. I was curious to get her POV on how covid has impacted the industry as a whole.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.