Explore every episode of the podcast Branding Matters
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How To Elevate Your Marketing Game - Marc Binkley | 07 Nov 2025 | 00:22:52 | |
Today’s episode features an inspiring leader in the marketing world: Marc Binkley, President of the Calgary Marketing Association (CMA). As the head of Calgary’s premier marketing organization, Marc has unique insights into the latest marketing trends, strategies, and the real-world challenges marketers face every day. Marc brings years of hands-on leadership and a deep understanding of what it takes to build powerful brands and foster marketing excellence. In this episode, he shares actionable advice on how you can elevate your marketing game, stay ahead of industry changes, and create lasting impact for your brand. If you’re looking for practical tips and a fresh perspective directly from the top of Calgary’s marketing community, you don’t want to miss this conversation! BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Be Remarkable - Seth Godin | 24 Oct 2025 | 00:39:52 | |
This episode is hands-down the most popular episode of Branding Matters ever - and for good reason. I had the incredible privilege of sitting down with the one and only Seth Godin — the iconic branding guru and author behind 21 international bestsellers. His books, translated into 38 languages, include timeless classics like Tribes, Purple Cow (one of my personal favourites), Linchpin, The Dip, and This Is Marketing, among many others. His newest release, The Song of Significance: A New Manifesto for Teams, continues to inspire leaders around the world. Seth also writes one of the most widely read marketing blogs on the planet, and his TED Talks rank among the most viewed of all time. In this unforgettable conversation, we dig into topics that every brand builder, marketer, and leader will benefit from — from open hiring and the importance of meaningful work to the dangers of false proxies and what it truly means to make a difference. If you care about leadership, purpose, and building brands that matter, this is one you’ll want to listen to (or re-listen to). BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Turn Your Passion into a Successful Brand - Chantal Miyagishima | 27 Jun 2025 | 00:29:21 | |
In this episode I'm sitting down Chantal Miyagishima, the founder of Knitatude. Chantal's remarkable blend of passion and expertise has helped her grow her Instagram account to nearly 250,000 followers - simply by sharing her love for knitting and consistently providing valuable content to her community. But her story doesn't stop there. With over 14 years of experience in advertising and media, including writing and creating commercials, Chantal brings a wealth of knowledge in crafting compelling messages and connecting with audiences. This background has been instrumental in launching Knitatude, allowing her to position the brand effectively, create engaging content, and foster a thriving, loyal community. What truly sets Chantal apart is her disruptive impact on the knitting industry. She has reimagined what it means to be a modern knitter, breaking away from traditional stereotypes and inspiring a new generation of makers. Through her innovative approach and leadership, Chantal has not only built a brand but also empowered others in the creative community. For anyone looking to build their own brand, this conversation is packed with actionable insights you won't want to miss. Chantal shares how to create authentic content that resonates with your audience, the secrets to growing an engaged community organically, and how to leverage your existing skills to launch and market your passion project. Whether you're just starting out or looking to take your brand to the next level, you'll learn practical strategies for turning your expertise into compelling content that drives real engagement and business growth. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Avoid These Common Brandsplaining Mistakes with Jane Cunningham | 19 Nov 2021 | 00:32:27 | |
My guest today is Jane Cunningham, the co-author of the highly-acclaimed book Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It. Jane is also the Co-Founder of PLH - the UK's leading market research agency specializing in female audiences. She began her career in advertising at such notable agencies at DDB and Ogilvy. As she rose through the ranks to become part of the leadership teams, Jane repeatedly noticed how female customers were perceived in ways that were - at best - inaccurate and - at worst – diminishing and dismissive. I invited Jane to be a guest on my show to discuss why brands need to understand women’s motivations and decision-making in order truly be successful. I wanted to learn how she and her business partner Philippa, are attempting to right the wrong that’s still going on in branding today. And, I was curious to hear the story behind the name Brandsplaining. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Build a Strong Personal Brand with Sue Semeniw | 12 Nov 2021 | 00:46:41 | |
My guest today is Sue Semeniw, the President and lead “Love Coach,” for Divine Intervention Matchmaking - THE best dating service in Vancouver, Canada according to Consumer’s Choice. Sue founded Divine Intervention over 15 years ago. And her 70% success rate is a testament to her passion for for connecting and helping others. I invited Sue to be a guest on my show to talk about personal branding and how important it is in the dating world. I wanted to know how having a strong brand gives you an advantage over your competition. And I was curious to get her valuable tips on how to create a personal brand story to help you put your best face forward. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Be Creative with Your Branded Merch with Jay Busselle & Jeff Solomon | 05 Nov 2021 | 00:34:57 | |
My guests today are Jay Busselle and Jeff Solomon, the co-creators and hosts of Tacos with Jay&Jeff - an online show that puts the spotlight on epic marketing and branding. Because according to them, “TACOS make everything better”. Jay lives in Phoenix and is the Director of Marketing for Equipment Zone; a Premier Reseller of Epson DTG, Die Sublimation and Solvent printers. He’s also the Founder of #promochat - a popular industry Twitter group. And he’s a highly sought-after public speaker and trainer on topics like marketing, social media and branding. Jeff lives in LA and is a brand purpose advocate, promo consultant and publisher of FreePromoTips - a promo platform that spotlights positive things people and organizations in our industry are doing to help their clients with their branding. I invited Jay & Jeff to be guests on my show to discuss what’s going on in the promo world these days. I wanted to get their POV on how things have changed since COVID. And I was curious to learn about their Tacos with Jay & Jeff Show and why they think it’s become such a success in such a short time. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Start Thinking Wrong To Make Things Right with Laura Quinn | 29 Oct 2021 | 00:31:27 | |
My guest today is Laura Quinn, Senior Director and Private Sector Lead at Purpose - a social impact and movement-building agency, where she leads client relationships with Danone North America, Uber, ViacomCBS, Bloomberg Philanthropies and others. Laura's16 year career spans corporate purpose, sustainability, CSR and brand building across Europe, Asia and the US. She brings international perspective to reimagining the ways organizations can be a force for good in the world. I invited Laura to be a guest on my show to talk about purposeful brands. I wanted to learn why more businesses need to start thinking wrong. And I was curious to get her POV on how brands can balance their profit with their impact on society and the environment. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Build a Healthy Corporate Culture with Liane Davey | 22 Oct 2021 | 00:39:45 | |
My guest today is Dr. Liane Davey - a New York Times Bestselling author, Harvard Business Review contributor and the host of the ChangeYourTeam blog. Liane is also the co-founder of 3COze Inc., a company that helps organizations make teams more effective. Some of their clients include Amazon, Walmart, Aviva, TD Bank, and SONY PlayStation. I invited Liane to be a guest on my show to discuss the challenges of team building, especially during “The Great Resignation”. I wanted to know what businesses can do to help their teams stay connected while working from home. And I was curious to get her POV on why a healthy corporate culture is important in developing a strong brand. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Know When It's Time To Pivot with Allen Adamson | 15 Oct 2021 | 00:23:02 | |
My guest today is Allen Adamson; a world renown “brand guru” and sought-after industry commentator, who has appeared on NBC’s Today Show, CNBC’s Squawk Box and Fox Business Network. He is often quoted in The New York Times, the Wall Street Journal, Advertising Age, USA Today, the Washington Post, and Forbes, for which he also writes a column on brand strategy. Allen is also the Co-Founder and Managing Partner of Metaforce - a marketing and product consultancy which takes a multi-disciplinary channel-agnostic approach to marketing challenges. He is also the author of Shift Ahead - a book that uses fascinating first-hand accounts and detailed case studies, to explain how the best organizations recognize when it’s time to change direction, and how they pull it off while bolstering their brands. I invited Allen to be my guest on my show to talk about how brands deal with change. I wanted to learn what it means to “shift ahead”. And I was curious to get his POV on how the pandemic has changed the way businesses compete. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Use Influencers to Grow Your Brand with Aliza Freud | 08 Oct 2021 | 00:41:16 | |
My guest today is Aliza Freud, Founder and CEO of She Speaks; the leading influencer marketing & media platform connecting brands with female consumers. Aliza and her team help brands like Hershey's, Prudential, Kraft, Coca-Cola and others create and amplify authentic influencer content. Prior to founding SheSpeaks, Aliza worked at American Express leading branding and marketing initiatives globally. She’s also the host of the podcast 𝙎𝙝𝙚𝙎𝙥𝙚𝙖𝙠𝙨: 𝙃𝙤𝙬 𝙎𝙝𝙚 𝘿𝙤𝙚𝙨 𝙄𝙩 which features female CEOs, actresses, producers, authors and athletes who are shaping our world. I invited Aliza to be on my show today to talk about influencers and the value of influencer marketing. I wanted to know why more and more businesses are using influencers to promote their brand. I was curious to get her POV on how covid has impacted the industry as a whole. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Navigate the Blurry Lines Between Advertising and Content with Ron Tite | 01 Oct 2021 | 00:34:51 | |
My guest today is Ron Tite - Founder and Chief Creative Officer of Church+State; an agency that unifies content and advertising. He’s also a best-selling author, speaker and entrepreneur who has created award-winning work for some of the world’s most iconic brands including Air France , evian , Fidelity Investments Johnson & Johnson , Microsoft and Volvo just to name a few. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Become a Change Maker By Unmasking The Real You with Dion Johnson | 24 Sep 2021 | 00:33:26 | |
My guest today is Dion Johnson, better known as The Womanologist. Dion is a multi-award-winning Women’s champion with the re-empowerment of women at the forefront of everything she does. Her clients include CEOs, Directors and Thought Leaders, who understand that when they truly thrive (and not just act like they are) so do their organizations, industries and ultimately their brands. Dion was born with a pronounced facial disfigurement and her story of ‘unmasking’ is a powerful metaphor that is captivating and inspiring leaders around the world to show up, and speak up authentically, within their sphere of influence. I invited Dion to be a guest on my show to talk about her brave unmasking journey. I wanted to learn how she became “The Womanologist”. And I was curious to hear what inspired her to become such an influential change maker. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Rise Above the Noise to Differentiate Your Business with David Brier | 17 Sep 2021 | 00:43:08 | |
My guest today is David Brier; the Founder and Chief Gravity Defier at DBD International; a branding agency that designs and transforms brands. David is a Fast Company expert blogger and the subject of numerous articles in Forbes, ADWEEK, Huffington Post and Business Insider. He is the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, which was presented to him by Shark Tank star and NY Times bestseller Daymond John. He’s also an award-winning veteran and recipient of over 330 international industry recognitions in branding, rebrands, design and brand strategy. And as if that’s not impressive enough, David is a best-selling author and his newest book “Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand You Need" is an Amazon best-seller and regarded as THE “branding bible”. I invited David to be a guest on my show to talk about how brands can rise above the noise and gain the attention of their audience. I wanted to know why certain brands take off when others are left in the dust. And I was curious to learn about his YouTube series called “One Minute Wednesday” BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Reinvent Your Brand After a Major Career Shift - Adam Constantine | 13 Jun 2025 | 00:31:48 | |
Today, I’m thrilled to welcome Adam Constantine, Founder and CEO of ACE Creatives, to the show. If you’re thinking about changing careers - or you’re already in the middle of a big professional pivot - this episode is for you. Adam’s journey is a masterclass in reinvention: from pro basketball player to social media mogul and creative agency leader, he’s navigated dramatic career changes while building a powerful personal and professional brand. In our conversation, Adam shares the real-world lessons he learned moving from the court to the creative industry, and how he leveraged storytelling, digital strategy, and networking to make his mark in a completely new field. Whether you’re an athlete, an entrepreneur, or simply someone ready for a fresh start, Adam’s insights on rebranding yourself - both online and off - will give you actionable steps to stand out, connect with your audience, and thrive in your next chapter. So if you’re ready to turn the page and redefine your brand, let’s jump in! BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Build Your Own Media Brand with James Nguyen | 10 Sep 2021 | 00:40:08 | |
My guest today is James Nguyen; the Founder and CEO of inflexion media; an agency that scales companies, brands and individuals by building media brands. Their clients have been featured across global media outlets including Forbes, CNBC, ABC and many more. Prior to starting inflexion media, James was the Co-Founder & Managing Partner at Anti Hero Capital, one of Australia's first investment funds exclusively dedicated to investing in blockchain technology and cryptocurrencies. And before that, he Co-Founded M5859 Apps; a global app agency whose founding team built official apps for brands such as BBC Worldwide, 20th Century Fox, Hell's Kitchen and ITV. And in his spare time, James is also a contributing writer at Forbes. I invited James to be a guest on my show to discuss what it takes for a brand to become a media brand. I wanted to learn some of the ways media helps scale the value that brands offer. And I was curious to learn why it’s so important to use content for media leverage. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Use LinkedIn to Build Authentic Relationships with Josh & Rachel Lee | 09 Jul 2021 | 00:46:17 | |
My guests today are Josh and Rachel Lee, the Founders and co-owners of Standout Authority; a company that helps brands build human connections online. Known as “the Dopamine Dealer of LinkedIn”, Josh spent the last 20 years building 16 businesses and is the author of the book “Balance is Bullshit”. In 2003 he started in online marketing with clients like MySpace and Google and controlled half a billion dollars in ad spend. His beautiful wife Rachel (aka the Branding Ladyboss) has run multi-million dollar brand marketing strategies and campaigns for companies like Microsoft and Gartner. Today Rachel leads the marketing and branding strategy for Standout Authority and its clients. And her special sauce is helping brands find their unique voice and create influence in the digital space. I invited this “dynamic duo” to be guests on my show to discuss why building human connections, is one of the most important things anyone can do in their business. I wanted to learn why B2B and B2C are taking a back seat H2H. And I was curious to learn what brands are doing differently since the pandemic to help them stand out on LinkedIn. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Elevate Your Tribe By Diversifying with Tina Wells | 02 Jul 2021 | 00:49:09 | |
My guest today is Tina Wells; entrepreneur, business strategist, and best-selling author. She is also the founder of RLVNT Media - a multimedia content venture serving entrepreneurs, tweens and culturists with authentic representation. Tina has been recognized by Fast Company's 100 Most Creative People in Business, Essence’s 40 Under 40 and more. And for over two decades she led Buzz Marketing Group, an agency she founded at 16 with clients like Dell, The Oprah Winfrey Network, Kroger, Apple, P+G, Johnson & Johnson, and American Eagle just to name a few. As if that’s not impressive enough, Tina is also the author of seven books, including the best-selling tween fiction series Mackenzie Blue, its 2020 spinoff series, The Zee Files, and the marketing handbook, Chasing Youth Culture and Getting It Right. I invited Tina to be a guest on my show to discuss how she became an “accidental entrepreneur. I wanted to learn about her Elevation Tribe and I was curious to get her POV on how diversity has changed in the world of branding. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Engage Your Fans on Social with Heidi Browning (NHL) | 25 Jun 2021 | 00:32:13 | |
Today I’m sitting down with the Senior Executive Vice President & Chief Marketing Officer for the National Hockey League, better known as the NHL! Her name is Heidi Browning and she is a passionate pioneer in digital, mobile and social marketing. Heidi is also a sought-after featured speaker at industry conferences, including CES, TEDx Women, Variety Entertainment Marketing Summit, Adweek and the Youth Marketing Summit, just to name a few. Her honours include Adweek’s Most Powerful Women in Sports, Most Powerful Women in Music by Billboard, and recently she was named one of Forbes’ World’s Most Influential CMOs in 2020! I Invited Heidi to be a guest on my show to discuss generational trends in attention and brand engagement. I wanted to learn why marketing to Millennial and Gen Z audiences is essential for engaging young sports fans. And I was curious to get her POV on what it’s like to be a woman at the helm of a mostly-male dominated industry. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Avoid These Common Stereotyping Mistakes with Matt Skallerud | 18 Jun 2021 | 00:36:52 | |
My guest today is Matt Skallerud, the President and Founder of Pink Media; a revolutionary company that specializes in LGBTQ+ online marketing. Back in 1995 when the internet was just in its infancy, Matt launched GayWired.com, which quickly skyrocketed to become one of the top 3 LGBTQ websites worldwide. I invited Matt to be a guest on my show to chat about Pink Media. I wanted to learn what they do differently to help brands reach the LGBTQ market. I also wanted to talk about stereotyping and what steps brands can do to avoid it. But most of all, I was curious to hear how Matt became known around the world as "The Accidental Social Media Star” thanks to his popular new online show #ILoveGay Today. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How Harnessing the Power of The Senses Builds a Brand That Lasts with Pauline Brown | 11 Jun 2021 | 00:39:19 | |
My guest today is Pauline Brown, longtime leader in luxury goods and former Chairman of LVMH North America. Pauline is renowned around the globe for acquiring, building, and leading some of the world’s most influential brands. In her groundbreaking book, Aesthetic Intelligence, she shows businesspeople how to harness the power of their own senses to create products and services that delight their customers and build businesses that last. Her book is based on a course that she designed and taught at Harvard Business School. I invited Pauline to be a guest on my show to talk about The Business of Aesthetics. I wanted o learn about “the other AI” - Aesthetic Intelligence and why it’s important. And finally, I was curious to get Pauline’s POV on why taste matters. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How Living an Authentic Life Empowers You with Aiden Lang | 04 Jun 2021 | 00:35:43 | |
Today I’m sitting down with a very special guest who is near and dear to my heart. His name is Aiden Lang, and he is a proud member of the LGBTQ+ community. He’s also one of Calgary’s most celebrated drag queens under the age of 18. And most important of all, Aiden is my son. Since the ripe old age of 14, Aiden (aka Crystal Guyser) has been performing at popular all ages drag venues around town; the most famous one being the main stage at Calgary Pride. I invited Aiden to be a guest on my show to help celebrate Pride Month. We thought this would be a great opportunity to share his journey on how he created the Crystal Guyser brand. As you will soon discover, Aiden is anything BUT shy. And his story is one we can all learn from when it comes to living our authentic truth. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Become a Challenger Brand with Adam Morgan (BIG FISH) | 28 May 2021 | 00:33:51 | |
My guest today is Adam Morgan, the highly respected author of ‘𝗘𝗮𝘁𝗶𝗻𝗴 𝗧𝗵𝗲 𝗕𝗶𝗴 𝗙𝗶𝘀𝗵: 𝗛𝗼𝘄 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝗿 𝗕𝗿𝗮𝗻𝗱𝘀 𝗰𝗮𝗻 𝗰𝗼𝗺𝗽𝗲𝘁𝗲 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝗕𝗿𝗮𝗻𝗱 𝗟𝗲𝗮𝗱𝗲𝗿𝘀’. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Activate Your Brand Purpose with Chip Walker (Strawberryfrog) | 21 May 2021 | 00:36:39 | |
My guest today is Chip Walker, the head of strategy and a partner at StrawberryFrog. Chip is recognized for his expertise in brand creation and re-invention, and has led the charge in transforming brands such as Goldman Sachs, Lexus, Bank of America, Jim Beam, and Heineken. He is a frequent speaker at some of the branding world’s major events, including the Cannes Lions Festival, the Advertising Research Foundation, Sustainable Brands and the Conference Board. And his writing and opinions have appeared widely in places like Adweek, the New York Times, Chicago Tribune and CNBC. I invited Chip to be a guest on my show to talk about his new book “Activate Brand Purpose” that he co-wrote with Scott Goodson. I’m excited to have Chip here today to discuss what it means to “activate” purpose and why it’s so important to the success of a brand. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How Starting With A Great Strategy Builds a Great Brand with Tom Bassett | 14 May 2021 | 00:36:41 | |
Today I’m sitting down with Tom Bassett, the Founder of Bassett & Partners: a brand and design strategy agency in San Francisco. Prior to starting his own agency, Tom was the head of strategic brand planning at Wieden + Kennedy, the ad agency for a little known brand called Nike. He also worked at TBWA Chiat/Day where he helped build the Apple brand, and where he got to spend time with the late, great Steve Jobs. I invited Tom to be a guest on my show to talk about strategy and why it’s so important when building a brand. I also wanted to discuss Briefly - a brilliant film he created that gives us the POV from creative leaders about what they need and want out of a creative brief. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Build Brand Advocates by Standing Up for What You Believe with Jordan Doucette | 07 May 2021 | 00:33:39 | |
My guest today is Jordan Doucette, Partner & President of No Fixed Address; an award-winning independent ad agency. Jordan’s natural talent for communicating, storytelling and collaborating with others is at the heart of her success. Jordan's work is not only groundbreaking and incredibly brave, but it has been recognized by most major advertising award shows, including Cannes, the One Show, the CLIOs and the CASSIES. I invited Jordan to be a guest on my show to talk about brand building during a pandemic. I wanted to learn how brands go to market differently now vs before COVID. And I was curious to get her POV on what trends are here to stay. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How Hitting Rock Bottom Changes Your Purpose with Bob Marier (The Sober Coach) | 30 Apr 2021 | 00:44:11 | |
Today I’m sitting down with a blast from my past – literally! His name is Bob Marier and he is the Principal and Founder of Hired Sobriety - a leading personal recovery services group that offers professional support to addicts and their families. After more than 17 years in long term recovery from alcohol and substance abuse, today Bob is internationally known as the Celebrity Sober Coach. His clients include everyone from professional athletes to public figures, most notably the former mayor of Toronto Canada, the late Rob Ford. I invited Bob to be a guest on my show to learn about his incredible journey. I wanted to know what’s behind his bold branding and how a guy from Montreal became one of the world’s most sought after interventionists with more than 400,000 followers on Instagram. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Build a Successful Non-profit by Being Brave with Lindsay Stein | 23 Apr 2021 | 00:21:25 | |
My guest today is Lindsay Stein, the CEO of “Today, I'm Brave”; a global nonprofit focused on unlocking bravery in every child, teen and young adult around the world. Founded 5 years ago by David Angelo - the CEO of David&Goliath, their mission is to empower our youth to overcome their biggest obstacles in the areas of diversity, equity & inclusion; education; and health and wellness. Before joining “Today, I’m Brave, Lindsay worked at Campaign Magazine, the world’s largest advertising trade publication. During her time there, she launched the Female Frontier Awards and Power of Purpose Awards, while expanding and evolving the Inclusivity and Creativity Awards. I invited Lindsay to be a guest on my show to learn how a nonprofit organization like Today, I’m Brave establishes a strong brand. I wanted to learn what they do differently when to comes to their branding, and I was curious to learn what challenges covid has brought to the nonprofit world. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Grow Your Brand on Pinterest with Christine Lieu | 16 Apr 2021 | 00:31:52 | |
My guest today is Christine Lieu, the founder and President of CL Designs; a design and branding company that helps start-ups and small businesses level up and boost sales. At the ripe old age of 30, Christine was recently named in Yahoo News as one of the Top 10 Graphic Designers to Watch in 2021. She has been nominated for RBC'S Women of Influence Award and a won a Digital Publishing Award for her work in Maclean’s Magazine. When Christine's not busy helping her clients with their branding, she is hosting her Brand Party Podcast, where she and her guests deliver fun, honest, to-the-point advice that listeners can implement in their entrepreneurial journey. I invited Christine to be a guest on my show to talk about Pinterest. I wanted to learn why it’s such and important and under-utilized branding platform. And I was curious to learn what role Pinterest plays in helping brands grow their audience in the digital space. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Make Your Brand Sticky with Jeremy Miller | 02 Apr 2021 | 00:28:29 | |
Today I’m sitting down with Jeremy Miller, a globally recognized branding expert and #1 Globe and Mail Bestselling Author of the books Sticky Branding and Brand New Name. For Jeremy, branding is deeply personal. After watching his family’s business nearly hit rock bottom, he was forced to take a long hard look at the way their company was run. What Jeremy realized is that it wasn’t his company’s sales people or marketing processes that were failing, it was their branding. This caused him to regroup, revamp, and rebrand the business. And within a year the company turned the corner and rocketed into a successful brand. I invited Jeremy to be a guest on my show to learn what makes a brand “sticky” and why it’s important to know the difference between branding and marketing. I wanted to learn about digital saturation and how it impacts branding. And finally, I was curious to hear what he thinks the future of branding looks like in a post-covid world. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Create a Sexy AF Movement with Jo-Anne Reynolds | 26 Mar 2021 | 00:29:45 | |
My guest today is Jo-Anne Reynolds; the Founder & CEO of Sexy AF. Contrary to what you might think, AF stands for alcohol free and Sexy AF is a 100% alcohol-free company that produces the world’s best tasting, alcohol-free spirits. I invited Jo-Anne to be a guest on my show to learn how this mother of two created a successful, award-winning brand right in the middle of a global pandemic. I wanted to discuss her sexy name and branding. And I wanted to get her POV why there’s been a recent a rise of the non-alcoholic and alcohol-free culture. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Turn Misfortune Into Good Fortune with Andy Nairn (Go Luck Yourself) | 19 Mar 2021 | 00:34:02 | |
My guest today is Andy Nairn, one of the founders of Lucky Generals; a creative company for people on a mission. In 2020, Campaign named Andy the "Top Brand Strategist in the UK", for the 3rd time in 10 years. And Business Insider named him one of the "Top 5 Creative People in World Advertising." Recently, Andy launched his first book called “GO LUCK YOURSELF - 40 ways to stack the odds in your brand’s favour.” And here’s the best part - ALL the royalties from this book are going to help working class kids get a lucky break into the creative industry. I invited Andy to be a guest on my show to discuss the role luck plays in branding. I wanted to know why it’s considered taboo in business. And I was curious to get his POV on what role mindset plays on turning misfortune into good fortune. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Talk About the Elephant in The Room with Shirley Weir | 12 Mar 2021 | 00:22:28 | |
Today I have the pleasure of sitting down with Shirley Weir; the Founder of a hugely popular online community with more than 27K members and counting. The name of this community is called Menopause Chicks and Shirley’s mission is to empower women by helping them navigate midlife with the right health information. Shirley speaks regularly at popular events all over and in 2018, her first book called MOKITA reached #1 on Amazon in women’s health. I invited Shirley to be a guest on my show because I wanted to talk about her Menopause Chicks brand and learn about the challenges she faced in her quest to shift people’s mindset on the subject. As well, I wanted to learn why our cultural attitude toward menopause is still so shrouded in stigma and silence. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Come Up With the Best Name for Your Brand with Martyn Tipping | 05 Mar 2021 | 00:35:31 | |
Today I’m sitting down with Martyn Tipping; one of the world’s foremost naming professionals and brand strategist. He’s also a writer and content creator who has overseen high-profile branding projects for clients in all major industries, all over the world. Born and educated in the UK, Martyn moved to New York City where he has worked on some of the biggest corporate name changes including Zeneca, Accenture, Altria and more. I invited Martyn to be a guest on my show to discuss what’s happening in the naming space these days. I also wanted to get his POV on what names new brands should avoid in the post-covid world. And last, but definitely not least, I’m curious to learn about Martyn’s short-lived stand-up comedy career that ended on the night he opened for Chris Rock. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Build a Courageous Brand That Stands Out - Bill Petrie | 16 May 2025 | 00:31:39 | |
Today I’m thrilled to welcome back the amazing Bill Petrie, the founder and creative director of Brandivate - a purpose-driven agency that’s become a powerhouse in brand strategy, marketing, and sales innovation. With over 23 years of executive leadership in the promotional products industry, Bill is recognized for his ingenuity, generosity, and unwavering commitment to helping businesses grow and stand out in today’s crowded marketplace. Bill’s approach at Brandivate is all about igniting and accelerating client growth through market innovation, purposeful storytelling, and a relentless pursuit of excellence. Whether you’re looking to revitalize your brand, develop a cohesive marketing strategy, or execute a full-scale brand launch, Bill and his team bring a wealth of experience and tactical know-how to the table. They collaborate closely with clients to design and implement strategies that not only boost brand visibility but also drive real business results-from increased sales to improved organizational efficiency. What truly sets Bill apart is his passion for mentorship, education, and giving back to the industry. He’s a celebrated speaker, a mentor to many, and a recipient of the 2024 PPAI Distinguished Service Award for his leadership and service in the promotional products space. Bill’s insights are rooted in practical experience, and his candid, bold, and often irreverent style ensures you’ll walk away with actionable ideas to elevate your brand. If you’re ready to learn how to build a better brand, foster deeper connections with your audience, and achieve wild success in your business, you’re in the right place. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Personalize Your Brand with Rosita Hall | 26 Feb 2021 | 00:50:31 | |
My guest today is Rosita Hall; one of the top 100 black women to watch in Canada. She is an entrepreneur extraordinaire, speaker, coach & Canadian best-selling author. I’m not exaggerating when I say this woman is a force to be reckoned with! Those who know Rosita best, describe her as the Motivation Sensation with a BIG heart. Rosita is the recipient of several prestigious awards for her leadership capabilities and her work in empowering women. And she is currently working on her 3rd book called, “Authentic Leaders Rock!” I invited Rosita to be a guest on my show to discuss personal branding and the importance of connection. I also wanted to get her POV on the power of authenticity and why it’s important to tap into your “why factor” to be successful. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Gain 400K+ Followers on Instagram with Dain Walker | 19 Feb 2021 | 00:46:39 | |
Today I’m sitting down with Dain Walker, a Brand Strategist and Founder of Victory Front - one of Australia’s fastest growing brand design firms. Dain has worked with countless high-profile, multi-million dollar startups and well-established brands, creating go to market strategies that help them penetrate the market. He's known around the globe for his remarkable ability to put companies on the map at an accelerated rate. Dain’s proven track record starts with himself. He began branding on Instagram and quickly grew his account to over 200,000 followers inside of 12 months. I invited Dain to be a guest on my show to discuss branding on SM, specifically Instagram and LinkedIn. I also, wanted to learn more about his personal brand, and how a guy who was broke built a seven figure income in less than 2 years. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Use Illustration to Build a Brand That Stands out with Anna Goodson | 05 Feb 2021 | 00:30:09 | |
Today I have the pleasure of sitting down with another one of my siblings. This time it’s my older sister Anna, who is the President and Founder of Anna Goodson Illustration Agency; one of the world’s leading Illustration agencies known for connecting creative thinkers with illustrators and motion graphic artists from around the globe. By championing an inclusive, culturally diverse family of talented humans, Anna’s agency helps brands transform their ideas into powerful visual content. I invited Anna to be a guest on my show to learn why illustration is becoming more popular with brands as a way to differentiate themselves. I also want to discuss why diversity has always played such an important role in her agency’s branding. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Foster a Community of Users with Chris Kneeland | 29 Jan 2021 | 00:42:10 | |
In this episode I'm sitting down with Chris Kneeland, the Co-founder and CEO of Cult Collective; North America's leading marketing engagement agency. Chris is also the founder of The Gathering - a Forbes top rated business summit and a master class for brand and business leaders looking to reap the benefits of a "cult-like adoration". This celebrated author, speaker and marketing maestro knows that true customer engagement isn’t about getting people to buy—it’s about getting them to buy in. He believes when customers get involved, contributing their voice, and not just their dollars, they are worth their weight in gold. I invited Chris to be a guest in my show to learn about cult brands and what they do differently to foster a community of users. I also wanted to get his point of view on loyalty programs and what, if any, their role plays in branding. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Avoid These Common Leadership Mistakes with Lisa Anna Palmer | 22 Jan 2021 | 00:41:31 | |
My guest today is Lisa Anna Palmer; the Founder and CEO of Light Your Leadership Brand Institute and international best-selling author of Light A Fire In Their Hearts: The Truth About Leadership. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Become one of Inc Magazine's Top 100 Female Founders with Kathy Cheng | 15 Jan 2021 | 00:32:55 | |
In this episode I’m sitting down with with Kathy Cheng , one of Inc. Magazine’s Top 100 Female Founders of 2020. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Build a Strong Brand by Building a Strong Village with Jim Button | 13 Jan 2021 | 00:34:18 | |
This episode of Branding Matters is a little different. The conversation takes a bit of a detour away from branding and veers into more of a spiritual direction. The reason being is that just over 4 years ago, my guest was given one year to live. But against all odds, this unicorn is still here and living what he describes as “a life with purpose.” BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Provide The Customer Experience Advantage with David Avrin | 08 Jan 2021 | 00:42:27 | |
My guest today is David Avrin; the author of the celebrated marketing books: It’s Not Who You Know It’s Who Knows You! And Visibility Marketing! And his latest book: Why Customers Leave (and How to Win Them Back) was named in Forbes as “One of the 7 Business Books Entrepreneurs Need to Read.” BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Build Connections by Sharing Your Founder's Story with Bonnie Rothman & Judy Kalvin | 01 Jan 2021 | 00:48:50 | |
Bonnie Rothman is the President and Founder of Company B - a successful New York communications firm that helps brands connect with their customers through compelling story-telling. Company B was built on the promise of pinpointing a brand’s story to shape messaging, execute public relations and social media campaigns, and launch brands with exacting, exciting content. As a former contributor to The New York Times, and screenwriter mentored by Norah Ephron, Bonnie knows what makes a story take hold. She has worked with global brands like Kraft Foods, Kaplan and eBay, non-profits like the Leukemia & Lymphoma Society and early and mid-stage tech companies. Her partner Judy Kalvin, has over two decades of experience in public relations specializing in creative services agencies and marketing tech companies. Judy’s top-tier clients have often been mentioned in such publications as The Wall Street Journal, The New York Times, Forbes, Fast Company, Crain’s New York Business, CNN, CNBC, CBS and NPR radio. Judy often speaks on public relations topics at creative services conferences around the world, and in 2002 she won the New York City Council’s Annual Women of Achievement Pacesetter Awards. I invited Bonnie & Judy to be on my show to discuss why branding matters to them and to learn about Founders Stories and why they're so important in connecting brands with their audience. We also discuss why now, more than ever, companies need to take responsibility and action on issues they believe in to create real change. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Make a Shift from “It’s All About Me” to “It’s All About We” with Charles Rosen (Ironbound Cider) | 01 Jan 2021 | 01:25:45 | |
My guest today is an old friend from my university days, Charles Rosen. Since those crazy days at UWO (University of Western Ontario) Chuck, as we fondly called him, has had an incredibly diverse career…or should I say several careers. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Thrive In an AI Driven World - Mark Schaefer | 18 Apr 2025 | 00:26:27 | |
Today I'm sitting down with Mark Schaefer - a true visionary who helps brands break through the noise and connect with their audiences in unforgettable ways. As the author of several bestselling books and a sought-after keynote speaker, Mark has spent decades helping businesses of all sizes craft strategies that stand out, resonate, and drive results. During our conversation, Mark shares insights from his latest book, Audacious: How Humans Win in an AI Marketing World. This isn’t just another marketing book—it’s a wake-up call for anyone who wants their brand to thrive in today’s fast-paced, AI-driven landscape. Mark believes the secret to success isn’t trying to outsmart AI; it’s learning how to out-human it. And that’s exactly what he’ll teach us. In this episode, you’ll gain practical strategies to take your brand from ordinary to extraordinary. Mark will show us how audacity—boldness, creativity, and fearless storytelling—can transform the way we approach branding. You’ll learn how to:
Mark also shares jaw-dropping case studies from innovative leaders who’ve disrupted their industries and built legendary brands. Plus, he’ll give actionable tips on how you can infuse audacity into your marketing strategy today—whether you’re a solopreneur or leading a global team. If you’re ready to elevate your brand and create deeper connections with your audience, this conversation is packed with insights you won’t want to miss. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Use Snapchat To Connect With Your Customers with Matt McGowan (Snapchat) | 01 Jan 2021 | 00:48:31 | |
Matt McGowan is the Director and GM at Snapchat Canada - the world’s most innovative company of 2020 according to Fast Company. Before joining Snapchat in the fall of 2019, Matt was the president of Adestra, a software company he sold to Upland Software in Dec 2018. And prior to that, he held a leadership role at Google where he focused on its expansion in the advertising and marketing space. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Use Creativity For Good with Scott Goodson (Strawberryfrog) | 01 Jan 2021 | 00:57:57 | |
For my first episode I'm sitting down with Scott Goodson; the Founder of StrawberryFrog - the world’s first movement marketing agency dedicated to Cultural Movement Marketing. I've known Scott my entire life as he also happens to be my big brother. And since he was one of the first people I told about this podcast, it's only natural he be my first guest. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| Trailer - Why Branding Matters | 21 Dec 2020 | 00:01:23 | |
Hi I’m Joelly - The Branding Badass, and welcome to Branding Matters - a podcast I created and host to help you build brand equity for your business. In a world consumed by fierce competition and endless noise, THIS is the one podcast that cuts through the clutter, revealing the secrets to success in the game of business. Get ready , as we dive deep into the art and science of building impactful brands. Join me, every 2 weeks, as I bring you exclusive interviews with the visionaries, the game-changers, and the industry titans who discuss why branding matters. Discover what drives customer loyalty, ignites innovation, and skyrockets revenue. From capturing hearts and minds with breathtaking storytelling, to crafting designs that captivate the senses, my expert guests will reveal the secrets behind their iconic brands. Get ready for a podcast that challenges the status quo and empowers you to revolutionize your own brand in ways you never imagined. Branding Matters is not just a podcast, it's a movement. Subscribe now and unlock a world of inspiration, knowledge, and strategies that will forever transform your business. You won't want to miss a single episode! Subscribe now, and let the brand revolution begin. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Surpass Your Fundraising Goals - Kate Torrance | 04 Apr 2025 | 00:28:56 | |
Today, I'm thrilled to be sitting down with Kate Torrance - the VP and Head of Brand, Content & Communications at SickKids Foundation. With over two decades of experience in advertising and communications, Kate has been instrumental in shaping SickKids' brand strategy and maintaining its position as Canada's top charity brand. At SickKids Foundation, Kate leads the charge in driving awareness and raising funds for The Hospital for Sick Children in Toronto, ranked as the number two pediatric hospital globally. Her expertise has been crucial in launching groundbreaking initiatives like the globally recognized VS brand platform and the innovative Precision Child Health approach. Before joining SickKids, Kate honed her skills at top-tier advertising agencies, where she led national campaigns for renowned brands such as Budweiser, Starbucks, and Coca-Cola. Her diverse experience and passion for making a difference in children's lives make her a fascinating guest for our podcast. Today, we'll explore Kate's journey in brand strategy, her role in SickKids' philanthropic efforts, and how she's helping to shape the future of pediatric healthcare through innovative communication strategies. So, let's dive in and learn from one of the brightest minds in cause-driven marketing and communications! BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Integrate SEO into Your Brand Strategy - Mordy Oberstein | 07 Mar 2025 | 00:24:22 | |
Today I'm sitting down Mordy Oberstein, a renowned expert in the digital marketing landscape. As the Head of SEO Branding at Wix and Founder of Unify Brand Marketing, Mordy has been instrumental in shaping online visibility and fostering community engagement through innovative SEO strategies. In this episode we delve into how SEO can be a powerful tool for enhancing your brand's presence online. By leveraging SEO, businesses can build credibility and grow brand awareness, which are crucial for establishing trust with potential customers. SEO also helps attract qualified traffic, ensuring that your website reaches the right audience, which can lead to increased conversions and revenue. Moreover, SEO is a cost-effective long-term strategy that can improve your marketing ROI and provide a sustainable competitive advantage. During our fun conversation, Mordy shares how to integrate SEO into your branding strategy to boost visibility, credibility, and ultimately drive business growth. Whether you're looking to establish your brand as an industry leader or simply want to enhance your online presence, this episode provides valuable insights into the transformative power of SEO in branding. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||