Explore every episode of the podcast Branding Matters
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How to Be Remarkable - Seth Godin | 24 oct. 2025 | 00:39:52 | |
This episode is hands-down the most popular episode of Branding Matters ever - and for good reason. I had the incredible privilege of sitting down with the one and only Seth Godin — the iconic branding guru and author behind 21 international bestsellers. His books, translated into 38 languages, include timeless classics like Tribes, Purple Cow (one of my personal favourites), Linchpin, The Dip, and This Is Marketing, among many others. His newest release, The Song of Significance: A New Manifesto for Teams, continues to inspire leaders around the world. Seth also writes one of the most widely read marketing blogs on the planet, and his TED Talks rank among the most viewed of all time. In this unforgettable conversation, we dig into topics that every brand builder, marketer, and leader will benefit from — from open hiring and the importance of meaningful work to the dangers of false proxies and what it truly means to make a difference. If you care about leadership, purpose, and building brands that matter, this is one you’ll want to listen to (or re-listen to). BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How To Build Brand Awareness With Memes - Aidan Brannigan | 10 oct. 2025 | 00:26:29 | |
Today’s episode promises a fresh dose of inspiration for marketers, brand leaders, and anyone who’s tired of cookie-cutter content. Joining me is Aidan Brannigan, the creative force behind No Boring Brands - a company that turns conventional branding on its head and proves that marketing doesn’t have to be dull. Aidan has built his career, and his business, on one bold truth - the right meme, at the right time, can ignite conversations and catapult brands into the cultural spotlight. During our fun conversation, we dig into how memes have become modern marketing superpowers, why humour really does drive engagement, and practical ways brands of all sizes can stand out in a crowded feed. If you want your brand to be unforgettable, and not just another scroll-past, this is the episode for you. Get ready for actionable insights, Aidan’s best advice for brands looking to level up their meme game, and plenty of laughs along the way. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How Listening to That Little "nudge" will Help You Succeed - Bryan Chadwick | 26 sept. 2025 | 00:31:41 | |
Get ready for a super inspiring episode of BRANDING MATTERS! Today I'm sitting down with a close family friend - Bryan (Chad) Chadwick. Bryan’s story is wild: he’s done everything from making cool art and writing screenplays to helping global movements and winning a truckload of awards, including honours at Cannes, Clios, and more. Bryan knows what it takes to build a brand from scratch and stand out in the marketing and creative worlds, but what really sets him apart is how he listens to his gut - that little “nudge” inside that can change everything. During our fun chat, we talk about real moments when Bryan trusted his instincts, and how you can use that same sense to shape your own brand, whether you’re promoting yourself online, pitching clients, or just chasing big ideas. If you’re in advertising, marketing, or simply want to be memorable, Bryan’s advice is gold for taking your brand to the next level. The stories, wins, and lessons he shares are for anyone ready to break out of their comfort zone and get noticed for what makes them unique. Tune in, get inspired, and start using your “nudge” to build a brand that's genuinely yours! BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How To Start a Movement - Scott Goodson | 12 sept. 2025 | 00:36:22 | |
I'm baaaaack! After taking the summer off to recharge, I’m kicking off a brand new season of BRANDING MATTERS - and what better way to get things started than with my older brother, Scott Goodson, the co-founder of StrawberryFrog and the brains behind Movement Marketing. Scott’s helped global brands spark real change, won a ton of industry awards, and written the playbook on how to lead a movement instead of just another marketing campaign. If you’re looking to grow your brand, ignite loyalty, or leave your mark, Scott’s insights are pure gold. If you're ready to dive in and build a brand that truly matters - the fall season premiere starts now! BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| BEST OF BRANDING MATTERS - How to Stand Out by Flipping the Script - Charity Gibson | 05 sept. 2025 | 00:36:06 | |
Today, I'm thrilled to welcome back my dear friend Charity Gibson, the Founder and CEO of Paper Plane Coaching Company. Charity is a true powerhouse in the world of branding and marketing. With her extensive experience as a tenured marketing professional, driven entrepreneur, mentor, social media expert, speaker, copywriter, and podcast host, she has become a go-to authority in helping individuals and professionals craft compelling brand stories across various mediums. In this episode, Charity opens up about her incredible journey, sharing her experiences with remarkable candor and vulnerability. She bravely discusses her neurodiversity diagnosis and takes us through her inspiring story of overcoming homelessness to becoming the Chief Marketing Officer of a $650 million company. But Charity's story doesn't end there – she's now ventured out on her own, coaching others and helping them build powerful brands of their own. You won't want to miss this very special episode as Charity shares her expertise on brand development, personal growth, and business strategies. Her insights on how to differentiate yourself are truly invaluable. Tune in now to hear Charity Gibson's remarkable story and gain priceless branding wisdom that could transform your own journey. This episode is a must-listen for anyone looking to elevate their brand and make a lasting impact in their field. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| BEST OF BRANDING MATTERS - How Small Bits of Happiness Can Boost Your Brand - Mercedes & Anastasia Korngut | 22 août 2025 | 00:29:12 | |
Today, I’m thrilled to introduce two extraordinary guests: Mercedes and Anastasia Korngut. As teen co-founders of Small Bits of Happiness, Mercedes and Anastasia are on a mission to help people—especially teens—find joy in everyday moments, build happy habits, and foster stronger connections between parents and teens. Their work has captured attention across North America, from their uplifting podcast Hack Your Happiness, where they interview celebrities, Olympians, and changemakers, to their innovative products designed to boost daily mood and well-being. Mercedes, the producer and co-host of Hack Your Happiness, is also a writer and editor, sharing insights on happiness and connection in various magazines. Anastasia, a talented fashion designer, leads the creative vision at Small Bits of Happiness, focusing on intentional innovation and community impact. Together, these sisters are redefining what it means to create positive change as young entrepreneurs in a challenging world. Get ready to be inspired by their passion, creativity, and practical hacks for happiness. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| BEST OF BRANDING MATTERS - How to Transform Trauma into Brand Strength Through Vulenerability - Jenna Quaranta (JQ) | 08 août 2025 | 00:34:36 | |
Welcome to the first NEW episode of 2025! Today, I'm sitting down with an extraordinary woman, Jenna Quaranta, also known as JQ. Before you tune in, I want to issue a trigger warning: this episode deals with the sensitive topic of the largest mass shooting in U.S. history. Throughout our discussion, JQ reveals how she transformed her harrowing experience into a powerful tool for motivation and inspiration. She talks about leveraging her journey to create a unique personal brand that resonates with others, particularly in the sales industry. Join us as we explore JQ's inspiring story of resilience, her insights on mental health in the workplace, and how she's using her experiences to make a positive impact in the business world. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| BEST OF BRANDING MATTERS - How YETI Revolutionized The Way We Chill - Bill Neff | 25 juil. 2025 | 00:30:34 | |
Today I'm sitting down with Bill Neff, the Head of Marketing at YETI, to uncover the secrets behind building one of the world's most coveted brands. Bill, a seasoned marketing expert with a passion for adventure, shares invaluable insights on YETI's journey from a hunting and fishing-centric company to a household name. During our fun conversation, Bill emphasizes the critical importance of "finding the gap" in brand building. This strategy involves identifying untapped opportunities in the market and leveraging them to create a unique brand identity. He reveals how YETI has successfully implemented this approach, focusing on two key elements: realness and relevance. Tune in to gain a deep understanding of YETI's marketing strategies, including how the company forges genuine connections with its audience, distinguishes between brand awareness and brand trust, and uncovers unexpected product relevance in niche markets. Bill's expertise offers a masterclass in strategic brand development, making this episode a must-listen for aspiring entrepreneurs and marketing professionals alike. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Build Real Influence - Amanda Russell | 11 juil. 2025 | 00:28:22 | |
In this episode I have the pleasure of welcoming back the incredible Amanda Russell - entrepreneur, professor, and author - who has redefined what it means to build influence in the digital age. During our conversation, Amanda shares actionable insights from her journey as a marketing leader and CMO, revealing how to craft brand strategies that drive real engagement. Tune in to:
Whether you’re building a personal brand, launching a business, or looking to elevate your marketing game, Amanda’s expertise will equip you with the tools and inspiration to create real, lasting impact. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Turn Your Passion into a Successful Brand - Chantal Miyagishima | 27 juin 2025 | 00:29:21 | |
In this episode I'm sitting down Chantal Miyagishima, the founder of Knitatude. Chantal's remarkable blend of passion and expertise has helped her grow her Instagram account to nearly 250,000 followers - simply by sharing her love for knitting and consistently providing valuable content to her community. But her story doesn't stop there. With over 14 years of experience in advertising and media, including writing and creating commercials, Chantal brings a wealth of knowledge in crafting compelling messages and connecting with audiences. This background has been instrumental in launching Knitatude, allowing her to position the brand effectively, create engaging content, and foster a thriving, loyal community. What truly sets Chantal apart is her disruptive impact on the knitting industry. She has reimagined what it means to be a modern knitter, breaking away from traditional stereotypes and inspiring a new generation of makers. Through her innovative approach and leadership, Chantal has not only built a brand but also empowered others in the creative community. For anyone looking to build their own brand, this conversation is packed with actionable insights you won't want to miss. Chantal shares how to create authentic content that resonates with your audience, the secrets to growing an engaged community organically, and how to leverage your existing skills to launch and market your passion project. Whether you're just starting out or looking to take your brand to the next level, you'll learn practical strategies for turning your expertise into compelling content that drives real engagement and business growth. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Reinvent Your Brand After a Major Career Shift - Adam Constantine | 13 juin 2025 | 00:31:48 | |
Today, I’m thrilled to welcome Adam Constantine, Founder and CEO of ACE Creatives, to the show. If you’re thinking about changing careers - or you’re already in the middle of a big professional pivot - this episode is for you. Adam’s journey is a masterclass in reinvention: from pro basketball player to social media mogul and creative agency leader, he’s navigated dramatic career changes while building a powerful personal and professional brand. In our conversation, Adam shares the real-world lessons he learned moving from the court to the creative industry, and how he leveraged storytelling, digital strategy, and networking to make his mark in a completely new field. Whether you’re an athlete, an entrepreneur, or simply someone ready for a fresh start, Adam’s insights on rebranding yourself - both online and off - will give you actionable steps to stand out, connect with your audience, and thrive in your next chapter. So if you’re ready to turn the page and redefine your brand, let’s jump in! BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How The Gathering Festival Elevates Your Brand - Mandy Balak | 29 mai 2025 | 00:27:55 | |
In this episode, I’m thrilled to bring you a special conversation with Mandy Balak - a visionary leader who’s redefining what it means to connect, learn, and lead in the world of branding. Mandy is also the President of The Gathering Festival - an event that’s so much more than a business conference. It’s a brand festival designed for those who crave real conversations, bold ideas, and meaningful connections. Forget lifeless keynotes and stuffy networking; The Gathering is where legendary brands and fearless leaders collide in an immersive, inspiring environment that sparks genuine momentum for your business—no matter its size. Whether you’re a solopreneur, a startup founder, or part of a global brand, The Gathering offers:
You’ll leave feeling energized, equipped, and ready to take your brand to the next level. And with Mandy’s expertise in building transformative experiences, you’ll get an insider’s look at how The Gathering helps brands—from emerging to iconic—win hearts, minds, and markets. Don’t miss your chance to be part of this movement. Register now for The Gathering Festival and experience the future of branding firsthand. See the links below to secure your spot—because this is where your next big brand breakthrough begins. REGISTER FOR THE GATHERING IN LINK BELOW (GET $100 DISCOUNT WHEN YOU USE PROMO CODE "BRANDINGMATTERS") 🔗 https://www.thegatheringfestival.com/ CONNECT WITH MANDY IN LINKS BELOW: 🔗 https://www.linkedin.com/in/mandybalak/?originalSubdomain=ca BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Build a Courageous Brand That Stands Out - Bill Petrie | 16 mai 2025 | 00:31:39 | |
Today I’m thrilled to welcome back the amazing Bill Petrie, the founder and creative director of Brandivate - a purpose-driven agency that’s become a powerhouse in brand strategy, marketing, and sales innovation. With over 23 years of executive leadership in the promotional products industry, Bill is recognized for his ingenuity, generosity, and unwavering commitment to helping businesses grow and stand out in today’s crowded marketplace. Bill’s approach at Brandivate is all about igniting and accelerating client growth through market innovation, purposeful storytelling, and a relentless pursuit of excellence. Whether you’re looking to revitalize your brand, develop a cohesive marketing strategy, or execute a full-scale brand launch, Bill and his team bring a wealth of experience and tactical know-how to the table. They collaborate closely with clients to design and implement strategies that not only boost brand visibility but also drive real business results-from increased sales to improved organizational efficiency. What truly sets Bill apart is his passion for mentorship, education, and giving back to the industry. He’s a celebrated speaker, a mentor to many, and a recipient of the 2024 PPAI Distinguished Service Award for his leadership and service in the promotional products space. Bill’s insights are rooted in practical experience, and his candid, bold, and often irreverent style ensures you’ll walk away with actionable ideas to elevate your brand. If you’re ready to learn how to build a better brand, foster deeper connections with your audience, and achieve wild success in your business, you’re in the right place. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Thrive In an AI Driven World - Mark Schaefer | 18 avr. 2025 | 00:26:27 | |
Today I'm sitting down with Mark Schaefer - a true visionary who helps brands break through the noise and connect with their audiences in unforgettable ways. As the author of several bestselling books and a sought-after keynote speaker, Mark has spent decades helping businesses of all sizes craft strategies that stand out, resonate, and drive results. During our conversation, Mark shares insights from his latest book, Audacious: How Humans Win in an AI Marketing World. This isn’t just another marketing book—it’s a wake-up call for anyone who wants their brand to thrive in today’s fast-paced, AI-driven landscape. Mark believes the secret to success isn’t trying to outsmart AI; it’s learning how to out-human it. And that’s exactly what he’ll teach us. In this episode, you’ll gain practical strategies to take your brand from ordinary to extraordinary. Mark will show us how audacity—boldness, creativity, and fearless storytelling—can transform the way we approach branding. You’ll learn how to:
Mark also shares jaw-dropping case studies from innovative leaders who’ve disrupted their industries and built legendary brands. Plus, he’ll give actionable tips on how you can infuse audacity into your marketing strategy today—whether you’re a solopreneur or leading a global team. If you’re ready to elevate your brand and create deeper connections with your audience, this conversation is packed with insights you won’t want to miss. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Surpass Your Fundraising Goals - Kate Torrance | 04 avr. 2025 | 00:28:56 | |
Today, I'm thrilled to be sitting down with Kate Torrance - the VP and Head of Brand, Content & Communications at SickKids Foundation. With over two decades of experience in advertising and communications, Kate has been instrumental in shaping SickKids' brand strategy and maintaining its position as Canada's top charity brand. At SickKids Foundation, Kate leads the charge in driving awareness and raising funds for The Hospital for Sick Children in Toronto, ranked as the number two pediatric hospital globally. Her expertise has been crucial in launching groundbreaking initiatives like the globally recognized VS brand platform and the innovative Precision Child Health approach. Before joining SickKids, Kate honed her skills at top-tier advertising agencies, where she led national campaigns for renowned brands such as Budweiser, Starbucks, and Coca-Cola. Her diverse experience and passion for making a difference in children's lives make her a fascinating guest for our podcast. Today, we'll explore Kate's journey in brand strategy, her role in SickKids' philanthropic efforts, and how she's helping to shape the future of pediatric healthcare through innovative communication strategies. So, let's dive in and learn from one of the brightest minds in cause-driven marketing and communications! BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Integrate SEO into Your Brand Strategy - Mordy Oberstein | 07 mars 2025 | 00:24:22 | |
Today I'm sitting down Mordy Oberstein, a renowned expert in the digital marketing landscape. As the Head of SEO Branding at Wix and Founder of Unify Brand Marketing, Mordy has been instrumental in shaping online visibility and fostering community engagement through innovative SEO strategies. In this episode we delve into how SEO can be a powerful tool for enhancing your brand's presence online. By leveraging SEO, businesses can build credibility and grow brand awareness, which are crucial for establishing trust with potential customers. SEO also helps attract qualified traffic, ensuring that your website reaches the right audience, which can lead to increased conversions and revenue. Moreover, SEO is a cost-effective long-term strategy that can improve your marketing ROI and provide a sustainable competitive advantage. During our fun conversation, Mordy shares how to integrate SEO into your branding strategy to boost visibility, credibility, and ultimately drive business growth. Whether you're looking to establish your brand as an industry leader or simply want to enhance your online presence, this episode provides valuable insights into the transformative power of SEO in branding. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How Marketing Millennials Got a Million Followers on LinkedIn - Daniel Murray | 07 févr. 2025 | 00:27:01 | |
Today I'm sitting down with Daniel Murray, the powerhouse behind The Marketing Millennials! Daniel Murray is not just another marketing expert - he's a digital media maverick who has built a massive following of over a MILLION followers on LinkedIn. As the founder of The Marketing Millennials and head of media at Workweek, Daniel brings unfiltered insights that will revolutionize how you think about branding and marketing. In this can't-miss episode, we dive deep into:
Whether you're a marketing professional, entrepreneur, or aspiring content creator, this conversation will provide the game-changing tactics you need to elevate your marketing and branding game. Daniel's no-BS approach and proven track record make this an episode you absolutely cannot miss. Tune in and prepare to be inspired by one of the most dynamic voices in modern marketing! BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How Insomnia Cookies Transformed Late-Night Cravings into a $350 Million Brand - Seth Berkowitz | 24 janv. 2025 | 00:29:14 | |
Today, I have a special guest who turned a late-night craving into a multimillion-dollar empire—Seth Berkowitz, the co-founder and CEO of Insomnia Cookies. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| Joelly's Pick #5 - How BAMKO Became the Biggest Company You've Never Heard Of - Brett Marz | 03 janv. 2025 | 00:32:05 | |
In this episode I have the pleasure of sitting down with Brett Marz, the Co-Founder of BAMKO, a leading force in the world of promotional products and branded merch. Renowned for their full-service approach and creativity, BAMKO is the most award-winning agency globally in their field. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| Joelly’s Holiday Pick #4 - How The Survivor Brand Continues to Survive - Charlie Parsons | 27 déc. 2024 | 00:40:20 | |
Today I have the privilege of sitting down with a true innovator in the world of reality TV - the creative genius behind the global phenomenon "Survivor." BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| Joelly’s Holiday Pick #3 - How to Say Goodbye to Someone Special - Sylvia Goodson | 17 déc. 2024 | 00:17:47 | |
This special edition of Branding Matters is dedicated to my beloved mother - Sylvia Engel Goodson - who died suddenly on Sunday, December 17th, 2023. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| Joelly’s Holiday Pick #2 - How a Former Bachelor Built a Generous Brand - Ben Higgins | 13 déc. 2024 | 00:38:39 | |
Today I’m sitting down with Ben Higgins - a former Bachelor who traded in his roses for roasters. You might know Ben from his time on The Bachelorette and The Bachelor, but his impact goes far beyond the glitz and glam of reality TV. What truly sets Ben apart is his unwavering dedication to making a positive impact in the world today. And the way he chooses to do that is with Generous Coffee - a purpose-driven brand he co-founded that empowers communities and changes lives, one bag of coffee at a time. During our conversation, Ben opens up about his personal struggles with mental health. And he discusses how being on The Bachelor was a life-changing experience in more ways than he ever imagined.
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| Joelly’s Holiday Pick #1 - How to Produce a Memorable Brand - Maz Farrelly | 06 déc. 2024 | 00:49:24 | |
On this first “official” episode of 2024, I am beyond excited to be sitting down with a true powerhouse! Her name is Maz Farrelly, and she’s one of the brilliant minds behind some of the world’s most popular TV shows - including Dancing With The Stars, The X Factor, and Big Brother, to name a few. With her wealth of experience in producing compelling content, Maz knows better than anyone that standing out is key to becoming a successful brand. And one of the best ways to do that is by being interesting. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How Levi's Became a Cultural Icon- Tracey Panek | 22 nov. 2024 | 00:27:15 | |
Today I'm sitting down with Tracey Panek, the historian and archives manager at Levi Strauss & Company. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How To Create a Brand Identity That Stands Out - G'Day Frank | 08 nov. 2024 | 00:30:07 | |
Today I'm sitting down with Reagan Mackrill, better known as Frank, the creative force behind G'Day Frank, a branding and design studio based in Australia. With almost 42K followers in Insta - Frank is a "micro influencer" who has made waves with his unique approach to branding and his ability to capture personality through design. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How To Bring Your Brand To Life - Chris Schultz (Voodoo Doughnut) | 25 oct. 2024 | 00:29:07 | |
Today I'm thrilled to welcome Chris Schultz, the dynamic CEO of Voodoo Doughnut. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How To Stay Relevant - Matt Purcell | 11 oct. 2024 | 00:23:29 | |
Today I'm sitting down with Matt Purcell, Australia's foremost expert on personal branding. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How Virgin America Became The Airline People Love - Alex Hunter | 27 sept. 2024 | 00:32:53 | |
Today, I'm honoured to have Alex Hunter as my guest—a true expert in branding and customer experience. Alex is renowned for his impactful roles as a keynote speaker and angel investor, as well as the creator and host of "Attaché," the award-winning online travel show that guides frequent business travellers through key insights of cities around the globe. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Become a Remarkable Brand with Seth Godin | 30 août 2024 | 00:39:49 | |
My guest today is Seth Godin - THE branding guru and renown author of 21 international bestsellers. His books have been translated into 38 languages and include Tribes, Purple Cow (one of my favourites) Linchpin, The Dip and This Is Marketing, just to name a few. His latest book “The Song Of Significance - a new manifesto for teams” is out now. Seth also writes one of the most popular marketing blogs in the world, and two of his Ted Talks are the most popular of all time! If you’re looking for help with your next project, email brandingmatters@genumark.com. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Connect with Your Audience With Your Brand Story - Christine Gillies | 16 août 2024 | 00:37:56 | |
Ever wonder why some stories just grab you by the heart? Want to know how you can connect with customers on a human level? Today I’m sitting down with my friend Christine Gillies—she's not only one of the Globe & Mail's Best Executives for 2023 but also the CMO at Blackline Safety. This Calgary-based company specializes in revolutionary wireless, wearable sensors designed for industrial or remote work environments. This conversation is unlike any other as Christine courageously opens up about surviving the 9/11 attacks, escaping from the 87th floor of the World Trade Centre. Christine brings that resilience into her marketing expertise, advocating for the power of vulnerability and authenticity in brand storytelling. From the value of asking the right questions to connecting people in impactful ways, this conversation is a must-listen. Get ready for actionable insights and an inspirational story that will stay with you long after you've tuned out. This is truly one of my favourite conversations, with one of my favourite people, and I hope you enjoy it as much as I did. Here are the highlights from this episode: 06:40 - Christine’s 9/11 survival story 14:07 - What does it mean to put marketing at the forefront of a company strategy 18:34 - How Blackline technology helps bring people home safely 22:33 - Why storytelling is important 23:34 - Christine’s advice for business owners and marketers 26:12 - Why vulnerability is a big part of storytelling 28:56 - How to choose the most effective platform for sharing your brand's story 32:12 - Christine’s badass superpower
UneeQ’s mission is to deliver digital human experiences that excel in marketing, sales and service roles – reducing complexity, improving conversions and creating memorable customer moments for brands. Want to Win a Digital Human valued at $100,000? Tell us your biggest, boldest and best idea for a digit BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Curate Your Own Content with Shama Hyder | 02 août 2024 | 00:32:34 | |
My guest today is Shama Hyder, the CEO of Zen Media – a global marketing and digital PR firm. Shama is known around the world as “a visionary strategist for the digital age”. She’s a web and TV personality, a bestselling author, and has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. And as if that’s not impressive enough, Shama has also been honoured at both the White House and The United Nations as one of the top 100 young entrepreneurs in the U.S. I invited Shama to be a guest on my show to talk about the NEW Generation of consumers - better known as “Gen-Z”. I wanted to learn how brands are building connections with this generation. And I was curious to get her POV on the best way to curate content on social media. 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Give the Best Prompts for Chat GPT with Nick Bhavsar | 19 juil. 2024 | 00:39:19 | |
What is the key to building a brand that truly resonates in the digital age? How do artificial intelligence and branding intersect to create powerful, engaging narratives? Today, I’m excited to chat with Nick Bhavsar, a recognized leader in high-tech branding. His specialty? Leveraging ChatGPT to catapult brands to new heights. With a keen focus on how AI can amplify branding strategies, Nick brings a fresh perspective to the table. In our conversation, he generously shares his insights on how businesses can tap into the capabilities of ChatGPT to craft a compelling brand identity and connect deeply with their audience. If you've ever been curious about the potential of AI in branding, this is the episode for you. Get ready for an insightful conversation that is sure to revolutionize the way you approach brand building.
07:14 - The challenges of creating an emotional connection in the digital world 11:46 - Incorporating empathy when using AI tools like ChatGPT 16:59 - Ways to help create brand voice with ChatGPT 19:33 - How AI will affect creative roles like copywriters and graphic designers 23:50 - ChatGPT prompt suggestions to help generate effective content 28:17 - How to think about positioning in a different way in this type of generative AI world 32:32 - The biggest misconception people have about ChatGPT and AI 34:54 - Nick’s badass superpower This episode is sponsored by: UneeQ - an artificial intelligence company, developing the most advanced autonomous digital human platform available for customer interactions – today and in tomorrow’s metaverse. UneeQ’s mission is to deliver digital human experiences that excel in marketing, sales and service roles – reducing complexity, improving conversions and creating memorable customer moments for brands. Want to Win a Digital Human valued at $100,000? Tell us your biggest, boldest and best idea for a digital human use case. We'll choose our favourite, build it and host it for one year for FREE. Find out more here: digitalhumans.com/brandingmatters BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How I Became a BADASS - hosted by Laurie Moore | 05 juil. 2024 | 00:41:09 | |
Welcome to a very special episode of Branding Matters! Today, we're switching things up with a unique twist that I'm thrilled to share with you. For this episode, the tables have turned, and I've invited the incredible Laurie Moore to take the reins as host and interview me! BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How To Use Your Personal Brand To Leverage a Corporate Brand - Nick Lateur | 21 juin 2024 | 00:30:58 | |
In this very special episode, I’m thrilled to welcome a true branding genius, Nick Lateur! As the Brand Director at HPG and the creator of the highly popular blog “Mondays with Nick”, Nick has made huge waves in our industry with his innovative and engaging content. He's also the mastermind behind the hilarious and widely-loved PPAI Takeover videos. It's no surprise that Nick was ranked #1 on PPAI Online 18: The Best Promo Pros on social media! Join us as Nick shares his journey, his creative process, and his top tips for building an unforgettable brand. This is an episode you won't want to miss! BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Claim Your White Space - Linda Fanaras | 07 juin 2024 | 00:25:47 | |
Today I'm sitting down with Linda Fanaras; the CEO of Millennium Agency, a renowned expert in B2B marketing and growth strategies, and a prolific author and speaker. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Be Less Dull - Adam Morgan | 24 mai 2024 | 00:27:18 | |
Today, I'm incredibly honoured to welcome back a visionary in the world of branding and marketing – Adam Morgan. Adam is the esteemed author of the groundbreaking book "Eating the Big Fish" and the brilliant mind who coined the term "Challenger Brands." BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How To Attract Top Talent - Charity Gibson & Johanna Gotlieb | 10 mai 2024 | 00:35:25 | |
Today, I've got a special treat for you as I have the pleasure of sitting down with two BADASS women who are making big waves in the merch industry. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How To Keep Your Customers From Leaving - Joey Coleman | 26 avr. 2024 | 00:35:28 | |
Today I'm sitting down with Joey Coleman, world-renowned keynote speaker and the brilliant author of the best-selling book "Never Lose a Customer Again". BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How Being Vulnerable About Mental Health is Good for Business - John Cameron | 12 avr. 2024 | 00:24:37 | |
In this episode I’m sitting down with an inspirational leader who’s on a mission to change lives by changing the narrative about mental health. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How To Overcome Failure to Succeed - Luke Lintz | 01 mars 2024 | 00:29:07 | |
Today I’m sitting down with Luke Lintz - a remarkable young entrepreneur who achieved his first 7 figures before graduating from high school. During our frank conversation, Luke shares his insights, experiences, and triumphs that will empower you to elevate your own brand. Whether you’re like me and your child is a budding entrepreneur, or you’re a budding entrepreneur yourself, this episode is sure to change the way you look at business - and it might even change your thoughts about post secondary education. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Get Your Message Out to The World Through Major Media - Cheryl Hunter | 16 févr. 2024 | 00:35:01 | |
My guest today is Cheryl Hunter - Founder & CEO of Magnify Your Message; a company that helps people with triumphant stories get their message out to the world through major media. Cheryl has been featured on more than 100 media outlets including Dr. Oz, NBC News, Fox, PBS, Forbes Magazine, Inc., and Entrepreneur to name a few. She has also delivered four TED talks and has published two bestselling books. During our conversation, Cheryl shares her brave story about a traumatic experience she endured at the young age of 18. Not only did this horrific event change the trajectory of her life and career - but it has helped her change the lives of everyone who is fortunate enough to work with her. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Convert Followers into Customers - Jenn Hermann | 02 févr. 2024 | 00:44:02 | |
My guest today is Jenn Hermann - global expert on Instagram marketing and the genius behind 'Jenn’s Trends'. Jenn is also an author and internationally renowned speaker. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| BEST OF BRANDING MATTERS - How to Create Community - Mark Graham | 29 déc. 2023 | 00:36:35 | |
In this episode, I had the privilege of sitting down with someone I'm proud to call my friend. His name is Mark Graham and he's Founder & CEO of commonsku - a software company specifically designed for the promotional products industry. During our fun conversation Mark and I discussed everything from building communities to building connections. Other topics we covered include: The value of story telling How to give people a reason to buy from you When to incorporate a mascot into your branding I really enjoyed this conversation and I hope you do too. And hopefully, you’ll learn a few things to help you with your branding. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| BEST OF BRANDING MATTERS - How to Give a Killer Pitch - Precious L. Williams | 22 déc. 2023 | 00:46:37 | |
In this episode I had the privilege of sitting down with a true BADASS ! Her name is Precious L. Williams, better known as The Killer Pitch Master. Whether you're an entrepreneur, a seasoned professional, or simply looking to add excitement to your brand messaging, this episode is a treasure trove of game-changing strategies. It's time to break free from the ordinary and set yourself apart. Prepare for an electrifying conversation set to change the way you approach the art of pitching and branding.
11:06 - Precious’ Shark Tank experience 20:23 - How to deliver a good pitch 27:58 - Pitching tips for coaches to grow their brand 31:37 - Common pitching mistakes 33:32 - Pitching tips for introverts 35:02 - The importance of testimonials when building a brand 38:27 - Precious’ badass superpower BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| BEST OF BRANDING MATTERS - How to Make a Memorable First Impression - Paige Valasquez | 08 déc. 2023 | 00:47:34 | |
Welcome to the first episode of THE BEST OF BRANDING MATTERS! In this episode I sat down with Paige Velasquez Budde, Partner & CEO at Zilker Media - one of Austin’s most reputable and fastest growing agencies that specializes in building people-driven brands. Paige has been featured as a keynote speaker on people-driven marketing and has led workshops for organizations such as Ernst & Young & Harvard Medical School to name a few. BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| SPECIAL ANNOUNCEMENT!!! | 04 déc. 2023 | 00:36:35 | |
Exciting news! For the entire month of December, I'm thrilled to announce the launch of "The Best of Branding Matters" BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Turn Your Homegrown Business into a Multi-Million Dollar Brand - Julie Cole (Mabel's Labels) | 24 nov. 2023 | 00:35:53 | |
Today, we have a true game-changer joining us, someone whose entrepreneurial journey will leave you inspired and equipped with invaluable knowledge. Her name is Julie Cole - and she’s the extraordinary co-founder of Mabel's Labels. Julie started her groundbreaking business from the depths of her basement, alongside a group of like-minded friends. Fast forward, and today Mabel's Labels has blossomed into a multi-million dollar success story, capturing the hearts of customers worldwide. Julie's journey is a testament to the power of determination, innovation, and exceptional branding strategies. During our conversation Julie shares her blueprint of how to turn your basement dreams into a flourishing empire.You’re learn the art of scaling your business, establishing a strong brand identity, and leveraging the power of teamwork. This is truly one of my favourite conversations, and I hope you enjoy it as much as I did. 03:09 - Julie's transition to co-founding Mabel's Labels BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| Celebrating 100 Episodes! How to Become a Sought-after Speaker - David Avrin | 10 nov. 2023 | 00:49:05 | |
On this very special 100th episode of Branding Matters, I’m excited too welcome back my very first guest - David Avrin. David is a renowned keynote speaker, author and expert in the field of branding. With his extensive experience, David shares invaluable insights on how being a keynote speaker can be a game-changer in building your brand. This conversation is truly one of my favourites and is particularly relevant if you’re striving to create a strong and impactful brand presence in today's competitive landscape. Get ready to gain valuable strategies and perspectives from David on how to leverage keynote speaking to enhance your brand's visibility and success. 03:44 - How David realised his love for public speaking 08:01 - Why the best speakers are teachers by heart 13:50 - Tips to overcome nerves when public speaking 18:25 - How to connect with your audience when you're on stage 27:01 - Why sharing your story gives you the credibility to offer advice 34:47 - How to differentiate yourself from other speakers 39:58 - Tips for doing virtual presentations 45:00 - David’s badass superpower BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Become a Catalyst for Change - Paul Constance | 27 oct. 2023 | 00:33:25 | |
Today I’m sitting down wit Paul Constance, the Owner and Founder of Lil E Coffee - a non-profit coffee shop that offers productive and meaningful employment to people with intellectual and development disabilities. Not only has Paul created a successful coffee business, but he has also established a platform that empowers individuals with intellectual and development disabilities to build their careers while boosting their confidence. Tune in as Paul reveals his motivations for starting Lil E and how it has become a catalyst for positive change in so many lives. This episode is a must-listen for anyone interested in the intersection of branding, social impact, and personal development. 01:13 - The story behind Lil E Coffee Cafe 11:43 - How Paul is building a platform for change 15:30 - The unique customer experience that Lil E offers 22:06 - How merch helps Lil E with creating brand awareness 24:25 - Paul’s badass superpower 25:23 - Paul’s advice to someone starting a business from scratch BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||
| How to Give A Killer Pitch - Precious L. Williams (The Killer Pitch Master) | 13 oct. 2023 | 00:46:15 | |
Are you ready to master the art of delivering a captivating pitch? Today, I'm thrilled to have a conversation with none other than Precious L. Williams, renowned as The Killer Pitch Master. Precious talks about her extensive knowledge of infusing life and personality into her pitching style. Known for her dynamic and spellbinding presentation techniques, Precious shares invaluable insights on how to engage and leave a lasting impression on your audience. Whether you're an entrepreneur, a seasoned professional, or simply looking to add excitement to your brand messaging, this episode is a treasure trove of game-changing strategies. It's time to break free from the ordinary and set yourself apart. Prepare for an electrifying conversation set to change the way you approach the art of pitching and branding.
11:06 - Precious’ Shark Tank experience 20:23 - How to deliver a good pitch 27:58 - Pitching tips for coaches to grow their brand 31:37 - Common pitching mistakes 33:32 - Pitching tips for introverts 35:02 - The importance of testimonials when building a brand 38:27 - Precious’ badass superpower BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. Need help telling your brand story? | |||