Explore every episode of the podcast Brandfathers
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Why No One Follows Brands Anymore | 09 Sep 2026 | 01:01:22 | |
This week, Oren, Ashwinn, and Jordan debate whether building a brand account is still worth it and what brands should do instead. CHAPTERS 00:00 The Brandfathers are back 01:38 The US Open influencer backlash 10:43 Do creators need real-world expertise? 15:49 Why outrage keeps winning 21:54 What legacy media gets wrong about creators 25:04 Your competition is the entire feed 28:36 Is building a brand account still worth it? 31:16 Building a creator network around your brand 33:48 Good Good, Callaway, and creative freedom 36:06 Why traditional agencies are falling behind 42:52 Growing Sun Powder and moving faster 48:17 Why everyone should start a business 49:54 AI tools that actually help 55:47 Threads vs. X 59:54 What’s happening with TikTok? Subscribe for more conversations about brands, culture, creators, and building businesses. | |||
| How AI & Prediction Markets Bought Every Creator in America | 12 Aug 2026 | 00:25:00 | |
The Brandfathers break down how the sponsorship bag got so big nobody's ashamed of taking it and why AI can't win the culture war it's already losing. Plus: why a top 0.5% AI user still can't explain what an agent does, and the one category that finally makes normal people care. 0:00 Back after the break 1:30 World Cup vibe check 3:45 The open grift era 6:30 Why the bags got huge 7:45 OpenAI's brand trip backlash 10:00 AI's two unbeatable memes 12:00 AI is the new politics 14:00 Nobody's adopting agents 15:00 Top 0.5% can't explain it 17:30 The laddering problem 20:00 Health is the killer app 21:50 Wearables are botching it Follow the hosts: Jordan — @jordanrogers Ashwinn — @Shwinnabegobrand Oren — @orenmeetsworld Newsletter: https://www.Brandfathers.org Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game. | |||
| How Tech CEOs Made Everyone Hate AI | 27 May 2026 | 00:49:47 | |
The CMO job became impossible this year. AI killed the work. Search killed the funnel. And the best marketers are now saying no to million-dollar offers. 00:00 World Cup buzz, MIA 02:45 The anti-AI vibe shift 06:00 The corporate execution gap 10:00 Saucony's bot-defense playbook 13:40 Salomon's tiny car + Bima's van 16:30 Why Messi can't sell a drink 27:00 The brutal CPG launch math 31:50 Bob's Red Mill killed Bob 36:00 SEO is dead 41:00 Why $1M won't buy a CMO 44:00 The new hottest marketing hire 46:30 OKC vs Spurs Follow the hosts: Jordan — @jordanrogers Ashwinn — @Shwinnabegobrand Oren — @orenmeetsworld Newsletter: https://www.Brandfathers.org Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game. | |||
| How the Algorithm Decides Who Wins | 18 May 2026 | 00:35:37 | |
Nike's "walkers tolerated" ad broke aspirational marketing. Hoodie brand CMFRT is doing $1B with 10,000 creators on retainer. And if your content's flopping it's not the algorithm, your content just sucks. Inside the new marketing playbook: 0:00 — Intro 0:18 — Live from Dallas 5:00 — Ideal home size + the Gen Z myth 7:00 — Nike's "walkers tolerated" ad 10:30 — Nike, Lulu & the mushy middle 14:50 — Framework for staying relevant 18:50 — CMFRT's billion-dollar creator army 21:00 — Why big brands won't hit the gas pedal 22:50 — Distribution is the new product 25:30 — Under Armour blew middle America 28:30 — Why your content sucks (not the algorithm) 30:00 — How meta ads actually work Follow Jordan: @jordanrogers Follow Ashwinn: @Shwinnabegobrand Follow Oren: @orenmeetsworld Newsletter: https://www.Brandfathers.org Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game. | |||
| Master’s marketing, Coachella billboards & the basics of influencer marketing strategy | 10 Apr 2026 | 00:50:56 | |
Mercedes shipped 600 cars to Augusta, Phoebe Gates offered a creator $400 for a brand deal, and we speed-rated every Coachella billboard. Plus... is marketing being rebranded so men can do it? 0:00 Masters marketing & brand activations 14:30 Marketing is being masculinized 22:03 Phoebe Gates' influencer lowball 31:22 Threads, algorithms & creator complaining 37:46 RFK launches a podcast 41:40 Coachella billboard speed round Follow the guys: @JordanRogers2626 @Shwinnabego @orenmeetsworld Sign up for the newsletter: https://www.Brandfathers.org | |||
| How the 'new media' is getting rich (and why you’re not) | 03 Apr 2026 | 00:40:14 | |
OpenAI just bought TBPN for a reported $200–300M — and almost everyone is misreading why. The Brandfathers break down what the deal actually means for new media, why 800 live viewers can outvalue 2 million, and the monetization model creators are sleeping on. Plus: the NYT called a GLP-1 dropshipper an "AI-built business," and Nike just hit an 11-year stock low. 0:00 Intro 0:30 TBPN acquired by OpenAI 3:30 Why niche audience beats mass reach 5:00 The live show model vs. traditional podcasting 7:30 Speed and dedication in new media 9:30 What it takes to scale a podcast 11:00 Creator-in-residence: what actually works 15:00 Monetizing media beyond ad reads 20:00 The NASCAR ad model for creators 24:00 Medvi: the $1.8B "AI-built" GLP-1 company 30:00 Why journalists can't cover business 35:00 Nike earnings and the 11-year low 40:00 Niche brands eating Nike alive Follow the guys: @JordanRogers2626 @Shwinnabego @orenmeetsworld Subscribe to the newsletter: https://www.Brandfathers.org Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game. | |||
| How Creators Replaced the Entire PR Industry | 31 Mar 2026 | 00:40:34 | |
This week we break down why creators have replaced the entire PR industry — from Jordan's YouTube golf tour launch that outperformed traditional press, to Alex Earle building 500K followers before dropping a single product, to the programmatic ad fraud no one's talking about. 0:00 - PR is dead 0:40 - Edelman panel recap 3:07 - YouTube golf tour launch 7:00 - The embargo rant 10:56 - Shopify's organic PR playbook 13:22 - Alex Earle vs. Beyoncé 18:16 - Michael Rubin's flag football spectacle 24:20 - Shoptalk / Klaviyo Composer 27:00 - Why brands are firing their agencies 30:09 - Programmatic ad fraud exposed 36:12 - Retro hardware / Brick auto-bricking As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org | |||
| Why Silicon Valley Is Suddenly Desperate for Marketers | 09 Mar 2026 | 00:53:59 | |
Paul Graham finally admitted what marketers have known for years: we're in the Age of Brand. We break down why the founding marketer is now worth more than the engineer, why McDonald's CEO went viral for all the wrong reasons, why the Staples Baddie won't last 30 days, and the employee creator playbook no one's talking about. If you're a creative strategist, your worth has never been higher. 0:00 Intro 0:30 Paul Graham's "Age of Brand" 4:30 Silicon Valley vs. Marketers 10:00 Why Creatives Have Never Been Worth More 16:30 McDonald's CEO Goes Viral (For the Wrong Reasons) 22:00 Why Creators Can't Exist in Corporations 25:00 The Staples Baddie Problem 30:00 Ulta's Employee Creator Playbook 37:00 Siloed Teams Kill Everything 42:00 Expo West Goes Full Culture 45:00 America's Next Top Snack 50:00 Licensing Expo and What's Next As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org | |||
| Why the Best Creatives Are Making More Money Than Ever | 03 Mar 2026 | 00:50:20 | |
We walked past an agency activation in Venice that no one was using. That kicked off a full conversation about why agencies keep selling ideas that die on arrival. Plus: the internet lost its mind over a hockey photo, designers are spiraling, and we explain why you should go news sober immediately. 0:00 Intro 2:02 Storytelling Hooks That Work 5:48 H&R Block's $500K Green Screen 9:39 VaynerMedia Made This 12:00 Why Armra's Billboards Don't Work 17:36 Gucci's AI Backlash 23:35 Jack Hughes and the AI Photo War 31:00 Designers Are in Shambles 36:15 The Internet Creates Fake Problems 41:10 Claude Built This Unprompted 44:00 The $75K Brand Sprint Model As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org | |||
| A Marketer's Guide to Licensing & Collabs | 23 Feb 2026 | 00:50:15 | |
From the Frida Baby packaging crisis to the billion-dollar business of brand licensing this episode covers it all. We brought on Steve Starobinsky, Head of Partnerships at Pudgy Penguins and 25-year licensing veteran, to break down how licensing deals actually work: the royalties, the minimum guarantees, the 18-month calendars, and why most brands get into it too early. Plus, the Eileen Gu debate, when brand humor crosses the line, and why "sales is a contact sport." 0:00 - Intro 0:18 - Frida Baby controversy 7:00 - Edgy copy gone wrong 10:35 - Werner Herzog on rumors 16:00 - Eileen Gu debate 20:00 - Meet Steve Starobinski 22:30 - Licensing 101 30:30 - Licensing vs. collabs 35:50 - Pitching IP holders 41:00 - Best value in licensing 44:30 - Biggest licensing mistakes 47:00 - Licensing Expo in Vegas 49:45 - Where to find Steve As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org | |||
| How YouTube Replaced ESPN for an Entire Generation | 16 Feb 2026 | 00:43:29 | |
This week the fathers talk all things sports marketing, specifically who is getting the attention of the youth now and how they're doing it. 0:00 Intro 3:56 Today's Lineup 4:23 Waste Management Open 8:01 All-Star Game Is Broken 11:15 200 Creators, One Weekend 15:47 Sports Lost the Kids 16:49 Ja Morant vs Ant Edwards 19:39 World Cup Is Coming 20:03 Super Bowl Ads Flopped 24:57 Creator Exclusivity Deals 26:57 The AI Bowl 29:08 AI Mockups Going Viral 36:50 AI Adoption Is 95/5 39:48 PGA Tour Aura Edits As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org | |||
| How the Highest-Converting Brands Are Marketing in 2026 (real examples) | 16 Feb 2026 | 00:21:23 | |
This week the Father discuss marketing funnels and how you can tactically apply them to any business. 0:00 Intro1:40 Paid ads strategy5:25 Meta ads basic setup structure9:25 Common mistakes13:30 Other strategies18:25 Applying to other business types20:55 OutroAs always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626Sub to our Newsletter: https://www.Brandfathers.org | |||
| The Playbook for Selling Bold Ideas to Boring Bosses | 11 Feb 2026 | 00:20:17 | |
This week the Fathers discuss how to get interesting marketing approved by big/old fashioned companies and bosses. 00:00 Introduction and Context 02:40 Understanding Influencer Marketing Approval 05:29 Measuring ROI in Influencer Marketing 08:32 Navigating Marketing Budgets and Approvals 11:20 Challenges in Social Media Marketing 14:18 Fringe Marketing Strategies 17:08 Structuring Communication for Buy-In As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 | |||
| The 3 Tech Shifts Every Marketer Needs to Watch in 2026 | 03 Feb 2026 | 00:51:04 | |
This week the Fathers talk new Technology, Super Bowl ads and Current Events. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 | |||
| The AI Marketing Strategies Top Brands Secretly Started Using in 2026 | 13 Jan 2026 | 00:49:16 | |
This week The Fathers returned discussing the latest AI Strategies Top Brands and Marketers are using in 2026 and how you can apply them to your own business/life/ Intro 0:00 Nike x Maduro 0:40 Equinox AI New Year Campaign 2:14 Custom GPTs for Personal Use 13:30 Secret AI Marketing Strategies 25:00 Current State of NIL 37:25 Gen Alpha Insights 46:23 As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org | |||
| 2025 Marketing Trends Explained (what we can learn) | 09 Dec 2025 | 00:44:39 | |
This week the fathers broke down running conferences, marketing trends and bantered about some recent events. Intro 0:00 Biggest running conference of the year 0:42 2025 Marketing Trends 7:28 Spotify Wrapped 27:58 Ronaldo x Perplexity 31:54 Photo/Video AI Model overload 34:14 As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org | |||
| How to make boring businesses go viral (real life playbook) | 12 Nov 2025 | 00:47:30 | |
This week Oren and Jordan talk marketing for boring businesses and how unsexy industries are perfect for blowing up on social media. Intro 0:00 Regional/New business marketing 1:15 Boring business marketing 24:00 Future of work and income for marketers 39:24 As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org | |||
| How to get attention on social media (brand examples) | 05 Nov 2025 | 00:56:03 | |
This week the Fathers talk about a handful of people and brands getting attention online. Intro 0:00 Political banter 1:43 Internet Invitational 15:00 Google Pomelli 27:17 Board/NEO 36:50 Future of algorithms 42:30 As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org Check out Particl: https://www.particl.com/reports/content/bfcm-2025?utm_source=IG%2FTT&utm_medium=Video&utm_campaign=Jordan | |||
| The new model of shopping (how to take advantage) | 27 Oct 2025 | 00:35:35 | |
This week the Fathers talk modern marketing and how to stay ahead of the 8-ball. What is changing and how to take advantage of it. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org Check out Particl: https://www.particl.com/reports/content/bfcm-2025?utm_source=IG%2FTT&utm_medium=Video&utm_campaign=Jordan | |||
| Viral campaigns explained (Skims, Ramp, Jaxson Dart) | 22 Oct 2025 | 00:44:45 | |
Check out Particl: https://www.particl.com/reports/content/bfcm-2025?utm_source=IG%2FTT&utm_medium=Video&utm_campaign=Jordan This week the fathers discuss virality, showcasing examples from Ramp, Skims and Jaxson Dart. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org | |||
| Lululemon's decline explained | 14 Oct 2025 | 00:33:45 | |
This week the fathers talk Lululemon's decline and it's founders crash out as well as a handful of rebrands from Domino's, Crocs and the City of Austin. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org | |||
| Breaking down the AI marketing war | 07 Oct 2025 | 01:01:50 | |
This week the fathers break down the AI marketing war, Cracker Barrels re-rebrand, Ryder Cup merch strategy and more. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org | |||
| The secret behind conferences (what they won't tell you) | 24 Sep 2025 | 00:40:00 | |
This week the Brandfathers discuss the secrets behind conferences, AI marketing, Nike changing it's slogan and more. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org | |||
| How He Built A $100M/ Year Business From His Garage (Ryan Duey) | 10 Sep 2025 | 00:37:28 | |
This week we interviewed Ryan Duey, Co-Founder and Co-CEO of Plunge. He tells the story of how it started in a garage during covid and exposes the strategies that got them to a $100 Million/ year company. Intro 0:00 Backstory 0:43 Brand Naming 8:30 Influencer Marketing 11:10 Scaling 17:55 Evolving 25:25 Extra Marketing Strats 35:39 Outro 37:07 As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org | |||
| How Travis Kelce made American Eagle $260 MILLION | 03 Sep 2025 | 00:56:43 | |
This week the fathers are back with a classic marketing round up. Listen to them discuss: Intro 0:00 Cracker Barrel/Red Lobster 01:55 Kelce x AE 10:30 Cailtin Clark 27:10 US Gov Design 31:54 Naomi Osaka 42:50 Beats 43:50 AI Extras 50:45 And as always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org Brandfathers Job Board: https://jobs.brandfathers.org/ | |||
| How to engineer a second brain for marketing (step by step guide) | 01 Sep 2025 | 00:43:33 | |
This week the fathers return with some current events as well as a deep dive from Ashwinn on how he is leveraging AI to super charge his marketing. A must watch for any brand founder/marketer. As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626Sub to our Newsletter: https://www.Brandfathers.orgBrandfathers Job Board: https://jobs.brandfathers.org/ | |||
| Scaling to $1M on TikTok Shop (Brand Playbook) | 27 Aug 2025 | 00:47:50 | |
Work with Zain: https://zainith.agency/?utm_source=tiktoktuesday&utm_medium=email&utm_campaign=819 Influencer gifting tool: https://www.influencergiftform.com/ This week Father Ashwinn sat down with TikTok Shop expert Zain Ali to breakdown how the platform works and the best strategies for it. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org Brandfathers Job Board: https://jobs.brandfathers.org/ | |||
| The psychology of advertising in 2025 | 14 Aug 2025 | 00:52:26 | |
BRANDFATHERS JOB BOARD: https://jobs.brandfathers.org/ This week the Fathers talk viral campaigns. This includes everything from Polaroid billboards to Timothee Chalamet x Cash App and American Eagle x Sydney Sweeney. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org | |||
| Sports marketing is changing (here’s what’s next) | 01 Aug 2025 | 00:54:54 | |
BRANDFATHERS JOB BOARD: https://jobs.brandfathers.org/ This week The Fathers get into the sports marketing world and talk everything from Caitlin Clark to failing running startups. As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626Sub to our Newsletter: https://www.Brandfathers.org | |||
| ChatGPT is destroying your personal brand | 22 Jul 2025 | 00:57:10 | |
BRANDFATHERS JOB BOARD: https://jobs.brandfathers.org/ This week The Fathers talk how ChatGPT and AI Slop content is destroying your brand. Learn what to do and, more importantly, what not to do. They also touch on recent marketing phenomenons and banter per usual. --------- As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org | |||
| How to get your brand into retail stores (full playbook) | 01 Jul 2025 | 01:00:48 | |
You can get the free retail report here: https://brandfathers.org/retail-101 This week the fathers sat down with Nicole from PLTFRM for a special episode.Over the course of an hour she broke down retail strategies used by brands like Feastables, Bloom, Armra, Mountain Valley & others as well as strategy + insight on how to get your own brand into retail and win.PLTFRM: https://www.onepltfrm.com/ | |||
| Cannes 2025 Winners & Losers | 24 Jun 2025 | 00:49:44 | |
Ashwinn & Oren recap a week in France at Cannes Lions, while Jordan asks the important questions. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org PLTFRM: https://www.onepltfrm.com/ | |||
| How He Turned a Baseball Side Hustle Into a $100M Brand | 18 Jun 2025 | 00:56:59 | |
This week the Fathers sat down with Bill Rom, Co-Founder of Baseball Lifestyle 101. We talk everything from starting out in a basement with 5,000 followers to doing $1 million in a single day. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org PLTFRM: https://www.onepltfrm.com/ | |||
| 8 marketing strategies to scale your brand in 2025 | 04 Jun 2025 | 00:55:30 | |
The Brandfathers cover the hottest marketing campaigns in May.Intro (00:29)The Enhanced Games (03:36)Spectacle Content (06:09)David Bars (09:07)BPN Endurance Race (15:36)All-American Rejects (18:54)Kai Cenat Streamer University (27:07)Leveraging Creatives in Different Spaces (31:44)Waterboy (37:32)Steve Madden (43:56)Burger King & FIFA (49:04)Jaguar, Caitlin Clark, Outro (53:22)As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626Sub to our Newsletter: https://www.Brandfathers.org PLTFRM: https://www.onepltfrm.com/ | |||
| Reviewing your brands (this gets ugly) | 20 May 2025 | 00:44:29 | |
This week we asked our followers to submit their brands/companies for live critique. Nexa Tax (02:42) Coolhand Movers (10:39) GolfRoots (20:32) IncrediWear (24:39) Armra (32:16) GoatLane (33:44) OtterDev (38:24) Abby Muir (42:06) As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org PLTFRM: https://www.onepltfrm.com/ | |||
| How to do marketing in real life | 13 May 2025 | 00:46:57 | |
This week the Fathers talk retail attractions and how companies can drive in person foot traffic through design. Oren’s trip to China (00:48) Louvre in China (01:53) Onyx Coffee (10:15) Awan (11:16) Glossier (12:43) Operationalizing Influence (22:16) CRWD (34:23) On The House (36:31) This week’s trends (39:41) PLTFRM (45:39) As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 | |||
| The Art of Looking Expensive (When You’re Really Not) | 06 May 2025 | 00:45:58 | |
This week the Fathers talked luxury social media and how people & brands can still compete in the TikTok world with high production content. Wisdom Kaye (03:10) Montes Sauce (10:51) Sult (15:58) Ocean and San (20:12) Bad Hambres (24:38) Nike (29:45) IWC Watches (33:49) MoSpoke (37:12) As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org PLTFRM: https://www.onepltfrm.com/ | |||
| The Anti-DTC Brand: How Marcus Milione built a cult following by documenting, not marketing | 29 Apr 2025 | 01:04:30 | |
Minted New York founder, Marcus Milione, joins the Brandfathers to discuss his rise to fame and building a company. Intro (01:20) Early Content Growth (08:34) Building in Public (19:53) YouTube Strategy Insights (26:17) Minted Pop-Ups Impact (36:14) Expanding Product Lines (46:42) Running, Training, Mindset (54:32) As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org PLTFRM: https://www.onepltfrm.com/ Check out Marcus's Socials below! https://www.instagram.com/marcusmilione/ https://www.tiktok.com/@marcusmilione?lang=en https://www.youtube.com/ @marcusmilione1 | |||
| How Tom Brady turned his face into millions $$$ | 22 Apr 2025 | 00:49:09 | |
This week the Fathers talked celebrities and how they're leveraging their fame and faces into millions outside of their main careers. Viral Chocolate Collab (00:34) Jimmy Fallon’s Show Audition (04:41) Tom Brady x Delta (15:46) New Era Chief Officers (20:37) Creators vs Celebs (27:00) Influencer FTC Lawsuit (35:23) China Tariff Impact (40:55) As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 | |||
| How to unlock your marketing genius | 17 Apr 2025 | 00:58:38 | |
This week, The Fathers talk how less can be more, how to work with content creators, Coachella activations and the importance of visual hooks. Intro (00:22) The Masters (How less can be more) (01:30) How to work with content creators (21:31) High-Impact, Low-Cost Activations (39:58) Importance of visual hooks (47:13) Nothing Is Original (51:37) Outro (57:22) As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 | |||
| The underground marketing playbook | 08 Apr 2025 | 00:49:43 | |
This week the Fathers share the underground marketing tactics celebrities are using to buy millions of views. Multi-account Strategy (01:05) Outsourcing to creators (17:11) Shifts in Influence (20:11) Clipping (20:50) Andrew Tate’s Rise (21:36) Clipping Economy (25:33) WHOP Platform (27:18) Brand Play (31:07) Athlete Use (33:41) YouTube Shift (36:34) Retail Strategy (39:59) Weekly Trends (43:23) As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 | |||
| How to use AI in Marketing (don’t make these mistakes) | 02 Apr 2025 | 00:42:42 | |
PLTFRM: https://www.onepltfrm.com/Sub to our Newsletter: https://www.BrandFathers.orgThis week, we dive into the world of AI marketing—what brands are getting wrong with ChatGPT ads and which tools you should be steering clear of versus diving into. We also break down Saratoga Water’s unexpected viral moment and how the brand can turn views into meaningful $$ impact. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 | |||
| The Truth About Sports Marketing | 27 Mar 2025 | 01:02:16 | |
This episode is brought to you by PLTFRM: https://www.onepltfrm.com/ The Brand Fathers go beyond the brackets and teach you about the Billion Dollar College basketball business, NIL, the future of Sports Creators, Collaborations with Sports Brands like Stone Island X Under Armour's Curry Brand, How Nigel Sylvester has maintained relevance with the Jordan Brand and more of the latest campaigns that cut through.Sub to our Newsletter: https://www.BrandFathers.orgFollow the gang at @orenmeetsworld @JordanRogers2626 @Shwinnabego | |||
| 20 years of brutally honest brand building advice in 47 minutes | 20 Mar 2025 | 00:53:27 | |
This week the Fathers breakdown 5 myths of building a brand and how to avoid headaches, errors and problems from day 1. Intro 0:00 Quit your day job 2:22 You’ll get rich quick 5:45 Build it and they will come 9:15 Market like the big brands 13:55 Investing in PR and Flashy launches 18:40 You need a full time team 29:32 Do it all yourself 32:30 Scale happens quickly 36:18 If you do X and Y you’ll be successful 37:20 I can build an online only business 45:25 Outro 52:50 As always, thanks for watching. Let us know your feedback in the comments - for better or for worse, we’re all ears. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 | |||
| What to know before hiring (or building) an agency | 11 Mar 2025 | 00:55:57 | |
PLTFRM: https://www.onepltfrm.com/ Sub to our Newsletter: https://www.BrandFathers.org This week the Fathers talk viral spec ads, Sweetgreen, Orka, SKIMS, David's Bridal & more. Intro 0:00 Ashwinn's Hoka Spec Ad 2:30 Sweetgreen 9:38 David's Bridal 14:10 SKIMS 19:27 Orka 21:40 Future of Agencies 29:30 Outro 54:45 As always, thanks for watching. Let us know your feedback in the comments - for better or for worse, we’re all ears. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 | |||
| How brands can master social media (real life playbook) | 04 Mar 2025 | 01:07:38 | |
PLTFRM: https://www.onepltfrm.com/ Sub to our Newsletter: https://www.BrandFathers.org This week the Fathers breakdown what it takes to be successful on social media as a marketer plus your weekly coverage of the seemingly endless CPG Soda wars & more. Intro 0:00 Marketing confessional 00:55 How to grow on social media 9:13 Perfect Bar x Jason Mraz 41:55 Luka Doncic x Jordan Brand 49:55 Simply Pop 56:10 PLTFRM 59:25 Career advice 1:00:45 Outro 1:06:30 As always, thanks for watching. Let us know your feedback in the comments - for better or for worse, we’re all ears. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 | |||
| How to create a standout design portfolio | 25 Feb 2025 | 01:05:26 | |
PLTFRM: https://www.onepltfrm.com/ Sub to our Newsletter: https://www.BrandFathers.org The Brandfathers review portfolios from a variety of established designers in search of who will give them their new look, plus some big news in the women's apparel and energy drink spaces. Intro 0:00 Portfolio Reviews 1:13 PLTFRM 40:49 NikeSKIMS 42:29 Celsius acquires Alani Nu 53:20 Outro 1:04:50 As always, thanks for watching. Let us know your feedback in the comments - for better or for worse, we’re all ears. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 | |||
| How to get people to care about your brand | 18 Feb 2025 | 00:48:00 | |
PLTFRM: https://www.onepltfrm.com/ Sub to our Newsletter: BrandFathers.org The BrandFathers are back covering this week's latest in marketing and branding. Tune in for takes on current events and strategies used to outshine Super Bowl ads for free, and maybe even share a laugh or two along the way. Intro 0:00 Fathers Valentines Day Banter 0:40 Nike Stealth Gifting 4:53 SGA Signature Release 5:47 PLTFRM 7:40 Poppi 10:05Duolingo 22:05 Marketing Confessional 29:45 Restaurants Crushing IG 38:02 Outro 46:58 As always, thanks for watching. Let us know your feedback in the comments - for better or for worse, we’re all ears.
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| Marketers react to INSANE Super Bowl ads | 10 Feb 2025 | 00:54:49 | |
Learn about PLTFRM: https://www.onepltfrm.com/ Subscribe to the BrandFathers Newsletter: https://brandfathers.org/ The BrandFathers tear apart the 2025 Super Bowl ads for better or for worse. Watch as they discuss multi-million dollar marketing sins committed by your favorite brand, celebrities and agencies. Intro 0:00 Carl's Jr 0:42 Hexclad 6:00 Ramp 11:40 UberEats 14:43 Disney+ 20:14 Hellmans 23:54 Google 26:48 Mountain Dew 34:57 Salesforce 40:33 Meta 45:55 Budweiser 47:55 Bud Light 50:40 Outro 53:52 Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 | |||
| The art of marketing | 05 Feb 2025 | 00:44:06 | |
Learn about PLTFRM: https://www.onepltfrm.com/ Subscribe to the BrandFathers Newsletter: https://brandfathers.org/ In this episode the Fathers take a break from dissecting weekly marketing campaigns to break down the bigger picture—how great marketing strategies come together. In 45 minutes, they cover the fundamentals of marketing, strategy, execution & more. Intro 0:00 Getting attention 1:30 Communication Strategies 12:52 Distribution 19:16 Retail Relationships 26:28 Performance Marketing 36:27 Creative Direction 42:02 Outro 43:21 We’ll be back with regularly scheduled programming next week but let us know what other foundational topics you want to see next. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 | |||