Learn about PLTFRM: https://www.onepltfrm.com/

In this episode, the BrandFathers break down campaigns from the world’s biggest brands and celebrities, discussing what’s really going on behind the scenes.

0:00 Intro

1:08 Severance locks it’s actors in a glass cage in the middle of Grand Central

9:03 Bad Bunny shuts down the NYC subway…in disguise?

13:29 Coors drops the ball with a typo in multi-million $ campaign 

20:36 Walmart rebrand leaves consumers suspicious about money laundering 

31:20 Retails greatest secrets finally revealed with PLTFRM 

36:47 How in person observations can save you from PR nightmares

40:10 AJ Brown single handedly drives $1M+ in book sales during the middle of an NFL game

46:23 Outro

Expect a seriously unserious conversation about all the above plus dad jokes on brand enough to curl your toes.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬  ‪@Shwinnabego‬  & ‪@JordanRogers2626‬

Subscribe to our Newsletter so you never miss a great campaign: https://brandfathers.org/subscribe

This week, The BrandFathers take on the godforsaken “New Year, New You” campaigns and ask the tough questions:

Equinox vs. Zumba: The fitness war you didn’t know you cared about. Equinox says, “We Don’t Do January,” while Zumba rolls out the welcome mat. Who, if anyone, takes the crown?

Notion’s Glow-Up: How do you make something as uncool as productivity software…fun? Notion might have the answer—or maybe not.

Startup Frauds & Sports Betting: From Silicon Valley smoke-and-mirrors to the flood of sports betting ads, we’re breaking down the BS (and maybe applauding some of the hustle).

Expect hot takes, cold hard truths, and just the right amount of chaos. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.

The Brandfathers are:

Jordan Rogers @jordanrogers

Ashwinn Krishnaswamy @shwinnabegobrand

Oren John @orenmeetsworld

Subscribe to our Newsletter so you never miss a great campaign: https://brandfathers.org/subscribe

Learn about PLTFRM: https://www.onepltfrm.com/

In this episode The BrandFathers explore the world of dark advertising, European megastars, AI renaissance and much more.

0:00 Intro

2:10 The Fathers confess about a marketing disaster class

10:30 How lying in your ads can make you millions

20:00 The $87m/year man joins Ferrari

26:12 PLTFRM’s transcendent offerings

27:00 Progresso gets quirky with…soup drops?

36:25 How OpenAI will take your marketing job

41:29 De-brain rotting your kid with KiwiCo 

47:10 Novak and Trump break the fourth wall

57:48 BrandFathers look inward at their the lack of Brand Guidelines

Per usual, the fathers meet controversial topics head on and even make you crack a smile while doing so.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬  ‪@Shwinnabego‬  & ‪@JordanRogers2626‬

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Learn about PLTFRM: https://www.onepltfrm.com/

Subscribe to the BrandFathers Newsletter: https://brandfathers.org/

In this episode the Fathers take a break from dissecting weekly marketing campaigns to break down the bigger picture—how great marketing strategies come together. In 45 minutes, they cover the fundamentals of marketing, strategy, execution & more.

Intro 0:00

Getting attention 1:30

Communication Strategies 12:52

Distribution 19:16

Retail Relationships 26:28

Performance Marketing 36:27

Creative Direction 42:02

Outro 43:21

We’ll be back with regularly scheduled programming next week but let us know what other foundational topics you want to see next.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬  ‪@Shwinnabego‬  & ‪@JordanRogers2626‬

Learn about PLTFRM: https://www.onepltfrm.com/

Subscribe to the BrandFathers Newsletter: https://brandfathers.org/

The BrandFathers tear apart the 2025 Super Bowl ads for better or for worse. Watch as they discuss multi-million dollar marketing sins committed by your favorite brand, celebrities and agencies.

Intro 0:00

Carl's Jr 0:42

Hexclad 6:00

Ramp 11:40

UberEats 14:43

Disney+ 20:14

Hellmans 23:54

Google 26:48

Mountain Dew 34:57

Salesforce 40:33

Meta 45:55

Budweiser 47:55

Bud Light 50:40

Outro 53:52

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬  & ‪@JordanRogers2626‬

PLTFRM: https://www.onepltfrm.com/ 

Sub to our Newsletter: BrandFathers.org

The BrandFathers are back covering this week's latest in marketing and branding. Tune in for takes on current events and strategies used to outshine Super Bowl ads for free, and maybe even share a laugh or two along the way.

Intro 0:00

Fathers Valentines Day Banter 0:40

Nike Stealth Gifting 4:53

SGA Signature Release 5:47

PLTFRM 7:40

Poppi 10:05Duolingo 22:05

Marketing Confessional 29:45

Restaurants Crushing IG 38:02

Outro 46:58

As always, thanks for watching. Let us know your feedback in the comments - for better or for worse, we’re all ears. 

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬  & ‪@JordanRogers2626‬

PLTFRM: https://www.onepltfrm.com/ Sub to our Newsletter: https://www.BrandFathers.org

The Brandfathers review portfolios from a variety of established designers in search of who will give them their new look, plus some big news in the women's apparel and energy drink spaces.

Intro 0:00

Portfolio Reviews 1:13

PLTFRM 40:49

NikeSKIMS 42:29

Celsius acquires Alani Nu 53:20

Outro 1:04:50

As always, thanks for watching. Let us know your feedback in the comments - for better or for worse, we’re all ears. 

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬  & ‪@JordanRogers2626‬

PLTFRM: https://www.onepltfrm.com/

Sub to our Newsletter: https://www.BrandFathers.org

This week the Fathers breakdown what it takes to be successful on social media as a marketer plus your weekly coverage of the seemingly endless CPG Soda wars & more. 

Intro 0:00

Marketing confessional 00:55

How to grow on social media 9:13

Perfect Bar x Jason Mraz 41:55

Luka Doncic x Jordan Brand 49:55

Simply Pop 56:10

PLTFRM 59:25

Career advice 1:00:45

Outro 1:06:30

As always, thanks for watching. Let us know your feedback in the comments - for better or for worse, we’re all ears. 

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬  ‪@Shwinnabego‬  & ‪@JordanRogers2626‬

PLTFRM: https://www.onepltfrm.com/

Sub to our Newsletter: https://www.BrandFathers.org

This week the Fathers talk viral spec ads, Sweetgreen, Orka, SKIMS, David's Bridal & more.

Intro 0:00

Ashwinn's Hoka Spec Ad 2:30

Sweetgreen 9:38

David's Bridal 14:10

SKIMS 19:27

Orka 21:40

Future of Agencies 29:30

Outro 54:45

As always, thanks for watching. Let us know your feedback in the comments - for better or for worse, we’re all ears. 

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬  ‪@Shwinnabego‬  & ‪@JordanRogers2626‬

This episode is brought to you by PLTFRM: ⁠https://www.onepltfrm.com/

The Brand Fathers go beyond the brackets and teach you about the Billion Dollar College basketball business, NIL, the future of Sports Creators, Collaborations with Sports Brands like Stone Island X Under Armour's Curry Brand, How Nigel Sylvester has maintained relevance with the Jordan Brand and more of the latest campaigns that cut through.Sub to our Newsletter: https://www.BrandFathers.orgFollow the gang at ‪@orenmeetsworld‬ ‪@JordanRogers2626‬ ‪@Shwinnabego‬

This week the Fathers breakdown 5 myths of building a brand and how to avoid headaches, errors and problems from day 1. 

Intro 0:00

Quit your day job 2:22

You’ll get rich quick 5:45

Build it and they will come 9:15

Market like the big brands 13:55

Investing in PR and Flashy launches 18:40

You need a full time team 29:32

Do it all yourself 32:30

Scale happens quickly 36:18

If you do X and Y you’ll be successful 37:20

I can build an online only business 45:25

Outro 52:50

As always, thanks for watching. Let us know your feedback in the comments - for better or for worse, we’re all ears. 

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬  ‪@Shwinnabego‬  & ‪@JordanRogers2626‬

PLTFRM: https://www.onepltfrm.com/Sub to our Newsletter: https://www.BrandFathers.orgThis week, we dive into the world of AI marketing—what brands are getting wrong with ChatGPT ads and which tools you should be steering clear of versus diving into. We also break down Saratoga Water’s unexpected viral moment and how the brand can turn views into meaningful $$ impact. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

This week the Fathers share the underground marketing tactics celebrities are using to buy millions of views.

Multi-account Strategy (01:05)

Outsourcing to creators (17:11)

Shifts in Influence (20:11)

Clipping (20:50)

Andrew Tate’s Rise (21:36)

Clipping Economy (25:33)

WHOP Platform (27:18)

Brand Play (31:07)

Athlete Use (33:41)

YouTube Shift (36:34)

Retail Strategy (39:59)

Weekly Trends (43:23)

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

This week, The Fathers talk how less can be more, how to work with content creators, Coachella activations and the importance of visual hooks.

Intro (00:22)

The Masters (How less can be more) (01:30)

How to work with content creators (21:31)

High-Impact, Low-Cost Activations (39:58)

Importance of visual hooks (47:13)

Nothing Is Original (51:37)

Outro (57:22)

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬  ‪@Shwinnabego‬  & ‪@JordanRogers2626‬

This week the Fathers talked celebrities and how they're leveraging their fame and faces into millions outside of their main careers.

Viral Chocolate Collab (00:34)

Jimmy Fallon’s Show Audition (04:41)

Tom Brady x Delta (15:46)

New Era Chief Officers (20:37)

Creators vs Celebs (27:00)

Influencer FTC Lawsuit (35:23)

China Tariff Impact (40:55)

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Minted New York founder, Marcus Milione, joins the Brandfathers to discuss his rise to fame and building a company.

Intro (01:20)

Early Content Growth (08:34)

Building in Public (19:53)

YouTube Strategy Insights (26:17)

Minted Pop-Ups Impact (36:14)

Expanding Product Lines (46:42)

Running, Training, Mindset (54:32)

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: https://www.Brandfathers.org

PLTFRM: https://www.onepltfrm.com/

Check out Marcus's Socials below!

https://www.instagram.com/marcusmilione/

https://www.tiktok.com/@marcusmilione?lang=en

https://www.youtube.com/ ⁨@marcusmilione1⁩

This week the Fathers talked luxury social media and how people & brands can still compete in the TikTok world with high production content.

Wisdom Kaye (03:10)

Montes Sauce (10:51)

Sult (15:58)

Ocean and San (20:12)

Bad Hambres (24:38)

Nike (29:45)

IWC Watches (33:49)

MoSpoke (37:12)

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: https://www.Brandfathers.org

PLTFRM: https://www.onepltfrm.com/

This week the Fathers talk retail attractions and how companies can drive in person foot traffic through design.

Oren’s trip to China (00:48)

Louvre in China (01:53)

Onyx Coffee (10:15)

Awan (11:16)

Glossier (12:43)

Operationalizing Influence (22:16)

CRWD (34:23)

On The House (36:31)

This week’s trends (39:41)

PLTFRM (45:39)

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

This week we asked our followers to submit their brands/companies for live critique.

Nexa Tax (02:42)

Coolhand Movers (10:39)

GolfRoots (20:32)

IncrediWear (24:39)

Armra (32:16)

GoatLane (33:44)

OtterDev (38:24)

Abby Muir (42:06)

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: https://www.Brandfathers.org

PLTFRM: https://www.onepltfrm.com/

The Brandfathers cover the hottest marketing campaigns in May.Intro (00:29)The Enhanced Games (03:36)Spectacle Content (06:09)David Bars (09:07)BPN Endurance Race (15:36)All-American Rejects (18:54)Kai Cenat Streamer University (27:07)Leveraging Creatives in Different Spaces (31:44)Waterboy (37:32)Steve Madden (43:56)Burger King & FIFA (49:04)Jaguar, Caitlin Clark, Outro (53:22)As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: https://www.Brandfathers.org PLTFRM: https://www.onepltfrm.com/

This week the Fathers sat down with Bill Rom, Co-Founder of Baseball Lifestyle 101.

We talk everything from starting out in a basement with 5,000 followers to doing $1 million in a single day.

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

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PLTFRM: https://www.onepltfrm.com/

Ashwinn & Oren recap a week in France at Cannes Lions, while Jordan asks the important questions.

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: https://www.Brandfathers.org PLTFRM: https://www.onepltfrm.com/

You can get the free retail report here: https://brandfathers.org/retail-101

This week the fathers sat down with Nicole from PLTFRM for a special episode.Over the course of an hour she broke down retail strategies used by brands like Feastables, Bloom, Armra, Mountain Valley & others as well as strategy + insight on how to get your own brand into retail and win.PLTFRM: https://www.onepltfrm.com/

BRANDFATHERS JOB BOARD: https://jobs.brandfathers.org/

This week The Fathers talk how ChatGPT and AI Slop content is destroying your brand. Learn what to do and, more importantly, what not to do.

They also touch on recent marketing phenomenons and banter per usual.

---------

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

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BRANDFATHERS JOB BOARD: https://jobs.brandfathers.org/

This week The Fathers get into the sports marketing world and talk everything from Caitlin Clark to failing running startups.

As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: https://www.Brandfathers.org

Work with Zain: https://zainith.agency/?utm_source=tiktoktuesday&utm_medium=email&utm_campaign=819

Influencer gifting tool: https://www.influencergiftform.com/

This week Father Ashwinn sat down with TikTok Shop expert Zain Ali to breakdown how the platform works and the best strategies for it.

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠⁠https://www.Brandfathers.org⁠

Brandfathers Job Board: ⁠https://jobs.brandfathers.org/

BRANDFATHERS JOB BOARD: ⁠https://jobs.brandfathers.org/

This week the Fathers talk viral campaigns.

This includes everything from Polaroid billboards to Timothee Chalamet x Cash App and American Eagle x Sydney Sweeney.

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week we interviewed Ryan Duey, Co-Founder and Co-CEO of Plunge. He tells the story of how it started in a garage during covid and exposes the strategies that got them to a $100 Million/ year company.

Intro 0:00

Backstory 0:43

Brand Naming 8:30

Influencer Marketing 11:10

Scaling 17:55

Evolving 25:25

Extra Marketing Strats 35:39

Outro 37:07

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week the fathers are back with a classic marketing round up. Listen to them discuss:

Intro 0:00

Cracker Barrel/Red Lobster 01:55

Kelce x AE 10:30

Cailtin Clark 27:10

US Gov Design 31:54

Naomi Osaka 42:50

Beats 43:50

AI Extras 50:45

And as always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠⁠⁠https://www.Brandfathers.org⁠⁠

Brandfathers Job Board: ⁠⁠https://jobs.brandfathers.org/⁠

This week the fathers return with some current events as well as a deep dive from Ashwinn on how he is leveraging AI to super charge his marketing. A must watch for any brand founder/marketer.

As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠⁠https://www.Brandfathers.org⁠Brandfathers Job Board: ⁠https://jobs.brandfathers.org/

This week the fathers break down the AI marketing war, Cracker Barrels re-rebrand, Ryder Cup merch strategy and more.

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week the Brandfathers discuss the secrets behind conferences, AI marketing, Nike changing it's slogan and more.

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org

Check out Particl: https://www.particl.com/reports/content/bfcm-2025?utm_source=IG%2FTT&utm_medium=Video&utm_campaign=Jordan

This week the fathers discuss virality, showcasing examples from Ramp, Skims and Jaxson Dart.

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626

‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week the fathers talk Lululemon's decline and it's founders crash out as well as a handful of rebrands from Domino's, Crocs and the City of Austin.

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week the Fathers talk modern marketing and how to stay ahead of the 8-ball. What is changing and how to take advantage of it.

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org

Check out Particl: https://www.particl.com/reports/content/bfcm-2025?utm_source=IG%2FTT&utm_medium=Video&utm_campaign=Jordan

This week the Fathers talk about a handful of people and brands getting attention online.

Intro 0:00

Political banter 1:43

Internet Invitational 15:00

Google Pomelli 27:17

Board/NEO 36:50

Future of algorithms 42:30

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org

Check out Particl: https://www.particl.com/reports/content/bfcm-2025?utm_source=IG%2FTT&utm_medium=Video&utm_campaign=Jordan

This week Oren and Jordan talk marketing for boring businesses and how unsexy industries are perfect for blowing up on social media.

Intro 0:00

Regional/New business marketing 1:15

Boring business marketing 24:00

Future of work and income for marketers 39:24

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week the fathers broke down running conferences, marketing trends and bantered about some recent events.

Intro 0:00

Biggest running conference of the year 0:42

2025 Marketing Trends 7:28

Spotify Wrapped 27:58

Ronaldo x Perplexity 31:54

Photo/Video AI Model overload 34:14

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week The Fathers returned discussing the latest AI Strategies Top Brands and Marketers are using in 2026 and how you can apply them to your own business/life/

Intro 0:00

Nike x Maduro 0:40

Equinox AI New Year Campaign 2:14

Custom GPTs for Personal Use 13:30

Secret AI Marketing Strategies 25:00

Current State of NIL 37:25

Gen Alpha Insights 46:23

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week the Fathers discuss how to get interesting marketing approved by big/old fashioned companies and bosses.

00:00 Introduction and Context

02:40 Understanding Influencer Marketing Approval

05:29 Measuring ROI in Influencer Marketing

08:32 Navigating Marketing Budgets and Approvals

11:20 Challenges in Social Media Marketing

14:18 Fringe Marketing Strategies

17:08 Structuring Communication for Buy-In

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

This week the Fathers talk new Technology, Super Bowl ads and Current Events.

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

This week the fathers talk all things sports marketing, specifically who is getting the attention of the youth now and how they're doing it.

0:00 Intro

3:56 Today's Lineup

4:23 Waste Management Open

8:01 All-Star Game Is Broken

11:15 200 Creators, One Weekend

15:47 Sports Lost the Kids

16:49 Ja Morant vs Ant Edwards

19:39 World Cup Is Coming

20:03 Super Bowl Ads Flopped

24:57 Creator Exclusivity Deals

26:57 The AI Bowl

29:08 AI Mockups Going Viral

36:50 AI Adoption Is 95/5

39:48 PGA Tour Aura Edits

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week the Father discuss marketing funnels and how you can tactically apply them to any business. 0:00 Intro1:40 Paid ads strategy5:25 Meta ads basic setup structure9:25 Common mistakes13:30 Other strategies18:25 Applying to other business types20:55 OutroAs always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

From the Frida Baby packaging crisis to the billion-dollar business of brand licensing this episode covers it all. We brought on Steve Starobinsky, Head of Partnerships at Pudgy Penguins and 25-year licensing veteran, to break down how licensing deals actually work: the royalties, the minimum guarantees, the 18-month calendars, and why most brands get into it too early. Plus, the Eileen Gu debate, when brand humor crosses the line, and why "sales is a contact sport."

0:00 - Intro

0:18 - Frida Baby controversy

7:00 - Edgy copy gone wrong

10:35 - Werner Herzog on rumors

16:00 - Eileen Gu debate

20:00 - Meet Steve Starobinski

22:30 - Licensing 101

30:30 - Licensing vs. collabs

35:50 - Pitching IP holders

41:00 - Best value in licensing

44:30 - Biggest licensing mistakes

47:00 - Licensing Expo in Vegas

49:45 - Where to find Steve

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org

We walked past an agency activation in Venice that no one was using. That kicked off a full conversation about why agencies keep selling ideas that die on arrival.

Plus: the internet lost its mind over a hockey photo, designers are spiraling, and we explain why you should go news sober immediately.

0:00 Intro

2:02 Storytelling Hooks That Work

5:48 H&R Block's $500K Green Screen

9:39 VaynerMedia Made This

12:00 Why Armra's Billboards Don't Work

17:36 Gucci's AI Backlash

23:35 Jack Hughes and the AI Photo War

31:00 Designers Are in Shambles

36:15 The Internet Creates Fake Problems

41:10 Claude Built This Unprompted

44:00 The $75K Brand Sprint Model

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org

Paul Graham finally admitted what marketers have known for years: we're in the Age of Brand.

We break down why the founding marketer is now worth more than the engineer, why McDonald's CEO went viral for all the wrong reasons, why the Staples Baddie won't last 30 days, and the employee creator playbook no one's talking about.

If you're a creative strategist, your worth has never been higher.

0:00 Intro

0:30 Paul Graham's "Age of Brand"

4:30 Silicon Valley vs. Marketers

10:00 Why Creatives Have Never Been Worth More

16:30 McDonald's CEO Goes Viral (For the Wrong Reasons)

22:00 Why Creators Can't Exist in Corporations

25:00 The Staples Baddie Problem

30:00 Ulta's Employee Creator Playbook

37:00 Siloed Teams Kill Everything

42:00 Expo West Goes Full Culture

45:00 America's Next Top Snack

50:00 Licensing Expo and What's Next

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org

OpenAI just bought TBPN for a reported $200–300M — and almost everyone is misreading why. The Brandfathers break down what the deal actually means for new media, why 800 live viewers can outvalue 2 million, and the monetization model creators are sleeping on. Plus: the NYT called a GLP-1 dropshipper an "AI-built business," and Nike just hit an 11-year stock low.

0:00 Intro

0:30 TBPN acquired by OpenAI

3:30 Why niche audience beats mass reach

5:00 The live show model vs. traditional podcasting

7:30 Speed and dedication in new media

9:30 What it takes to scale a podcast

11:00 Creator-in-residence: what actually works

15:00 Monetizing media beyond ad reads

20:00 The NASCAR ad model for creators

24:00 Medvi: the $1.8B "AI-built" GLP-1 company

30:00 Why journalists can't cover business

35:00 Nike earnings and the 11-year low

40:00 Niche brands eating Nike alive

Follow the guys:

@JordanRogers2626

@Shwinnabego

@orenmeetsworld

Subscribe to the newsletter: https://www.Brandfathers.org

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.

This week we break down why creators have replaced the entire PR industry — from Jordan's YouTube golf tour launch that outperformed traditional press, to Alex Earle building 500K followers before dropping a single product, to the programmatic ad fraud no one's talking about.

0:00 - PR is dead

0:40 - Edelman panel recap

3:07 - YouTube golf tour launch

7:00 - The embargo rant

10:56 - Shopify's organic PR playbook

13:22 - Alex Earle vs. Beyoncé

18:16 - Michael Rubin's flag football spectacle

24:20 - Shoptalk / Klaviyo Composer

27:00 - Why brands are firing their agencies

30:09 - Programmatic ad fraud exposed

36:12 - Retro hardware / Brick auto-bricking

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org

Mercedes shipped 600 cars to Augusta, Phoebe Gates offered a creator $400 for a brand deal, and we speed-rated every Coachella billboard. Plus... is marketing being rebranded so men can do it?

0:00 Masters marketing & brand activations

14:30 Marketing is being masculinized

22:03 Phoebe Gates' influencer lowball

31:22 Threads, algorithms & creator complaining

37:46 RFK launches a podcast

41:40 Coachella billboard speed round

Follow the guys:

@JordanRogers2626

@Shwinnabego

@orenmeetsworld

Sign up for the newsletter: https://www.Brandfathers.org

Nike's "walkers tolerated" ad broke aspirational marketing. Hoodie brand CMFRT is doing $1B with 10,000 creators on retainer. And if your content's flopping it's not the algorithm, your content just sucks. Inside the new marketing playbook:

0:00 — Intro

0:18 — Live from Dallas

5:00 — Ideal home size + the Gen Z myth

7:00 — Nike's "walkers tolerated" ad

10:30 — Nike, Lulu & the mushy middle

14:50 — Framework for staying relevant

18:50 — CMFRT's billion-dollar creator army

21:00 — Why big brands won't hit the gas pedal

22:50 — Distribution is the new product

25:30 — Under Armour blew middle America

28:30 — Why your content sucks (not the algorithm)

30:00 — How meta ads actually work

Follow Jordan: @jordanrogers

Follow Ashwinn: @Shwinnabegobrand

Follow Oren: @orenmeetsworld

Newsletter: https://www.Brandfathers.org

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.