What if being selfish was actually the smartest move for your business? 💭
In this episode, Jo Espejo, Founder of Branding by Jo, sits down with Shari Biery, Purpose & Well-Being Coach and creator of The C.A.L.M. Method™, to explore how women entrepreneurs can reclaim their energy, confidence, and clarity without guilt. Shari shares how putting yourself first isn’t selfish; it’s strategy. Together, they dive into mindset shifts, boundaries, and what it really means to build a brand that feels aligned and sustainable.
🎙️ Full Show Notes
If you’ve ever felt like you’re giving everything to everyone: clients, kids, relationships, your business and still running on empty, this conversation is your permission slip to slow down.
In this episode of The Branded Impact Podcast, host Jo Espejo and guest Shari Biery unpack the powerful connection between personal wellbeing and brand success. Shari is a Purpose & Well-Being Coach, author of It’s Your Turn, and founder of Alive with Purpose Health & Life Coaching. After twenty years as a military spouse constantly reinventing herself with each move, Shari reached a breaking point. Her husband’s retirement became her wake-up call — and his words, “Now it’s your turn,” sparked a complete transformation.
Through that journey, Shari created the C.A.L.M. Method™, a framework designed to help midlife women rebuild clarity, confidence, and energy after years of putting themselves last. The four pillars, Clarity, Awareness, Listening to your body, and Mindset, form a roadmap for women ready to show up differently, both in life and in business.
Jo and Shari explore what happens when we finally stop equating productivity with worth and start leading from a place of alignment. Because when your energy is grounded, your brand becomes magnetic.
💡 Key Themes You’ll Hear:
It’s not selfish, it’s strategy. Fueling yourself first creates focus, confidence, and better leadership.