Explore every episode of the podcast Branded & Booked
| Title | Pub. Date | Duration | |
|---|---|---|---|
| EP 185: STR Install in just 7 days with Kim Fitzpatrick | 17 Sep 2024 | 00:40:36 | |
I don't know about you, but getting my properties rented out as soon as possible is a top priority. (We became hosts to make a profit, am I right?) In this episode, I'm joined by Kim Fitzpatrick, an expert in short-term rental (STR) setups who's going to break down exactly how you can get your Airbnb up and running in just 7 days. Trust me when I say, this episode will help you ensure your property is guest-ready and profitable much quicker. Enjoy this episode, and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect. Join our Free Community: >>HERE. Check out STRSource website: >>HERE. | |||
| EP 184: What Every Short-Term Rental Owner Needs to Know About Influencer Marketing | 10 Sep 2024 | 00:28:15 | |
Influencer Marketing is a $21 billion industry…
As a past Fashion, Beauty, and Travel Influencer I've seen really great partnerships that've made both parties a lot of money and I've also witnessed deals that fell flat because they lacked alignment or clear goals.
So, trust me when I say this: When done correctly, influencer marketing works.
So, let's talk about it. In this episode, you'll hear practical tips on maintaining an active social media presence and leveraging influencer partnerships to boost brand visibility and ultimately… your bookings.
Enjoy this episode, and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.
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| 175: Behind the scenes of one year with our first STR property | 04 Jun 2024 | 00:28:30 | |
Holy Buckets: It's been ONE whole year since we purchased our first STR property (the same month we had our son, nonetheless.) And I'm so grateful that we've been profitable throughout this journey, but that wasn't by happenstance. It took a lot of hard work and late nights in order to get the business to where it is today. And if it wasn't for the shared vision we (my husband and business partner) have for our children, it would've been much more challenging. So, in this episode I'm pulling back the curtain and taking you behind-the-scenes into the business of owning a short-term rental. I'm even breaking down the numbers from the initial investments down to repairing appliances. (Got your favorite pen handy?) And if there's one thing I hope you get from this episode, it's this: Don't underestimate how much you can change your life in just one year. Enjoy this episode; for more STR branding and marketing live training, join my Facebook Group >>HERE. | |||
| Ep 85 - Creating an Elevated Brand Presence | 26 Oct 2021 | 00:23:55 | |
Are you ready to start reaching top-tier customers and clients? Do you know that it's time for you to ditch the old and boring and step into a new era of branding in your business? If you answered yes to either of these questions, you do not want to miss this episode, Rockstar! We are talking about ELEVATING your presence in terms of: So grab your notebook, and let's start creating your world-class brand! Connect with Steph: | |||
| Ep 84 - Leveraging authentic connections to scale with Jake Kelfer | 19 Oct 2021 | 00:26:28 | |
The only way to truly make impactful connections in your business is to show up authentically. And well, that can feel scary because there's always a chance that we could show up authentically and then be rejected in some way. That's why today, I'm bringing Jake Kelfer on the show to share his wisdom on how to overcome this fear of rejection so that we can leverage authentic connections to scale our businesses and increase our impact. Jake is a lifestyle entrepreneur, life elevator, and coach to ambitious entrepreneurs and freedom seekers helping people create incredibly impactful and profitable businesses. He is the bestselling author of Elevate Beyond and Elevate Your Network, a high-energy motivational speaker, and the founder of the Professional Basketball Combine which helps NBA draft prospects turn their dreams of playing pro ball into their reality. Listen in as he uncovers his exact mindset and practical strategies for showing up authentically and cultivating connections in the DMs and beyond. Connect with Jake: Connect with Steph: | |||
| Ep 83 - The unexpected challenges of business growth | 12 Oct 2021 | 00:20:48 | |
Last week we talked about the massive growth The Weber Co. experienced over the last 18 months. And, Rockstar, I'd be lying if I didn't say that growth feels SO good. Who doesn't like popping open a bottle of champagne and celebrating their wins? But let's be real, entrepreneurship isn't all rainbows, butterflies, and champagne. And growth sure doesn't come without growing pains. That's why today, I'm getting real and raw and opening up about the challenges I've faced during this season of growth. Listen in as I open up about things like my experience with the 'the dark side' of time freedom (being in charge of your own schedule isn't all rainbows and butterflies either!) Plus, hear me chat about everything from overcoming my money mindset to avoiding negative energy from naysayers. Connect with Steph: | |||
| Ep 82 - Nearly $500K in sales organically - here's what we did. | 06 Oct 2021 | 00:20:24 | |
Want an inside look at how The Weber Co. generated nearly $500K in sales over just the last 18 months? If you answered yes, you're in luck with today's episode. Listen in as I uncover the 5 core elements that have allowed us to grow so quickly. Be sure to grab your notebook for this one - you're going to need it! Connect with Steph: | |||
| Ep 81 - 5 brand mistakes preventing your quantum leap | 21 Sep 2021 | 00:15:43 | |
Warning: this episode might make you feel a little called out. I have good news and bad news for you, rockstar. The bad news is that you're probably making one of the five brand mistakes I'm uncovering in today's episode. And well, that's likely keeping you stuck and preventing the next quantum leap in your business. The good news is that you're not alone. There's no such thing as the perfect brand. A brand is something that evolves. We all have to make tweaks and improvements as we go and THAT'S OKAY. That's why my team and I here at The Weber Co. are here to help you identify the gaps in your brand so that you can get unstuck. So, grab your notebook and listen in. It's time to cultivate the brand that propels you towards that next-level income and impact! Connect with Steph: | |||
| Ep 80 - How to move forward in a season of challenge | 14 Sep 2021 | 00:16:33 | |
Let's face it - entrepreneurship isn't easy. At some point, we all face challenging seasons in our lives and businesses that bring up self-doubt and other not-so-fun emotions. Sadly, we so often carry the weight of these heavy emotions alone. But we shouldn't have to! That's why I think it's time that we had an honest conversation about the doubts and fears that come up at virtually every level of business. Listen in as I chat about the challenges I've faced throughout my journey and how I have continued to move The Weber Co. forward in tough seasons. My hope is that you'll walk away from this episode feeling seen, understood, and ready to face any curveball that life or business throws your way -- knowing that you are absolutely not alone. Connect with Steph: | |||
| Ep 79 - Converge Summit for course creators with Megan Smith | 07 Sep 2021 | 00:26:31 | |
Course creators! Are you feeling overwhelmed by the course creation process? If so, I get it. There are multiple areas to navigate as you design and create your new course - it can be overwhelming! Between finding your ideal learner, writing website copy, creating a marketing plan, and protecting yourself legally, there are soooo many things on your "to-do" list! And on top of all of that, you actually need to design and create content that leads to dynamic learning experiences for your clients so they can create transformation in their lives. That's why, today's guest, Learning Experience Strategist, Megan Smith is hosting The Converge Summit. Listen in as she shares the juicy details about this summit that is NOT just another conference where you leave with pages of notes and a mile-long to-do list. She's chatting about how she intentionally designed this summit to give you the tools, time, guidance, and confidence you need to check off your course creation "ta-done" list! If you're ready to find a community of experts and put all of the pieces of course creation together, join the coverage summit here - https://www.disruptedcoursecreation.com/shop. Connect with Megan: Connect with Steph:
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| Ep 78 - what it's like to be married to an entrepreneur with Collin Weber | 31 Aug 2021 | 00:38:05 | |
Let's be real - being married to an entrepreneur is no walk in the park. Today's special guest, my husband Collin knows a thing or two about the ups and downs that come along with it. And rockstars, he's a pro at being supportive and understanding so of course, I had to bring him on the show to share his wisdom - and a few jokes! ;) Listen in as Collin and I have a real and raw conversation about what it's like to juggle marriage, entrepreneurship, and a corporate job. We're opening up about everything from how we tackle finances together to how we've adjusted to parenthood. Connect with Steph: Read about our programs here: https://theweberco.com/work-with-us | |||
| Ep 77 - Branding vs. Marketing | 24 Aug 2021 | 00:18:36 | |
If you're posting on social media and hearing crickets or finding that your audience is engaged but not converting you might be asking, "What is my brand missing?" Maybe you're overwhelmed and you're trying to put together all of the pieces of this biz building puzzle. But to do this you need to have all of the pieces in front of you, right? That's why today, I'm diving deep into two key pieces that you need in order to cultivate a thriving business - a solid brand foundation and a stellar marketing strategy. Listen in as I dig deep into the difference between branding and marketing. You'll walk away crystal clear on how these two things go together, like Oreos and milk. And you'll be ready to fit these pieces together so you can start building an audience full of raving brand fans who convert! Connect with Steph - Read about our programs here: https://theweberco.com/work-with-us | |||
| Ep 76 - Life update from The Weber's 6 months into parenthood | 17 Aug 2021 | 00:23:51 | |
A question I have been getting a lot lately is, "Steph, how are you balancing motherhood and entrepreneurship?" That's why today I'm getting real and raw and bringing you a life update. Listen in as I open up about what the first 6 months of parenthood have been like. I'm covering it all from tackling sleep training to a cross-country move with an infant. Plus, stick around to hear my thoughts around juggling parenthood and entrepreneurship and why I think every family should get to decide what this journey looks like for them. Connect with Steph: Read about our programs here: https://theweberco.com/work-with-us | |||
| Ep 174: Email marketing with StayFi Founder Arthur Colker | 08 May 2024 | 00:34:13 | |
What if there was a way for you to collect data while enhancing your guests' experience at your STR? Well, thanks to Arthur Colker (the founder of StayFi) you totally can… In this episode of Hosted By The Webers, you'll hear why I believe it's a marketing must to incorporate this feature into your short-term rental and how it can be a total game changer even if you manage one property. You'll also learn email and text marketing strategies, potential upsell ideas, and content ideas that'll keep you booked. Enjoy this episode; for more STR branding and marketing live training, join my Facebook Group >>HERE. | |||
| Ep 75 - The biggest sales mistakes I made at the beginning | 03 Aug 2021 | 00:16:12 | |
I have a confession to make: at the beginning of my business selling wasn't my strong suit. Can you relate? So often, selling can feel HARD. There are so many mindset obstacles to overcome. And without the right support, it can feel almost impossible to sell in a way that feels good. If you're ready to find your groove when it comes to sales, listen in as I uncover the 3 biggest sales mistakes I made at the beginning of my business. After listening, you'll be ready to overcome underselling and start truly communicating the value that you bring to the table with confidence! Connect with Steph: Read about our programs here - | |||
| Ep 74 - One Year Later: Niki Jackson hitting every goal as a client inside BTC Academy | 27 Jul 2021 | 00:21:25 | |
Let me introduce you to Niki! She joined Brands That Captivate Academy at the end of August and now, a year later, she has hit or exceeded almost every goal she's set for herself. She's pivoted her message, she's charging for her services, and she's absolutely crushing it in her space. Niki came into the Academy and took action immediately. She saw results in less than 60 days. In a new business. During a pandemic. This is the kind of magic happening day in and day out inside BTC Academy. Will you be next? Connect with Steph: Connect with Niki: | |||
| Ep 73 - Three core elements for brand disruption and sustainability | 20 Jul 2021 | 00:30:27 | |
Have you ever said something along the lines of: "I'm so tired of posting on social media only to hear crickets?" or "I'm all over the place with my brand, it's not consistent and I think my audience is confused. If this sounds like you, you don't want to miss today's episode because we're going to toss that frustration and overwhelm out the window. Today, I'm uncovering the real reason why people aren't engaging with you. Connect with Steph: | |||
| Ep 72 - "Sales" doesn't have to be a dirty word | 13 Jul 2021 | 00:16:36 | |
So often, entrepreneurs come to me and say, "Steph, I want to cultivate a thriving business, but I'm afraid to come across as 'salesy'." Often, this fear creeps up because, at some time or another, most of us have had a sales encounter that felt, well... sleazy. Maybe someone approached you and didn't take the time to build a relationship with you before pushing their product or service. And I get it - the last thing you want is for your prospects to feel like you view them as just another dollar in your bank account. The good news is that it is possible to sell with compassion and integrity. Listen in as I chat about how you can adopt a serve first, sell second mindset so that "selling" doesn't feel like a dirty word anymore. Connect with Steph: | |||
| Ep 71 - Your next level social media strategy with Kaylee Sutherin | 06 Jul 2021 | 00:30:03 | |
Are you ready to up-level your social media strategy so you can see all of your time and effort finally start to result in more dollars in your bank account? If you answered yes, today's episode is for you! Meet Kaylee Sutherin. Kaylee is the owner of Savvy about Social- where female entrepreneurs and coaches learn to leverage social media as a tool to grow their impact & their income in big, beautiful ways. Kaylee has been a social media manager & strategist for 7 years, and now coaches women in their pursuit to monetizing on social. Listen in as she dives deep into how you can make Instagram work for your biz. Be sure to grab a notebook because Kaylee is dishing out her secrets for creating a stellar content strategy, leveraging hashtags, and more! Connect with Kaylee: Connect with Steph: | |||
| Ep 70 - The difference between a brand and a business | 23 Jun 2021 | 00:17:25 | |
I'm just going to say it. If you don't have a brand, you don't have a sustainable business. Your brand is the reason people choose you over competitors. Your brand is the reason your customers and clients come to you over and over again. Your brand is the human connection you're building with your audience. Ultimately, you can have the most stellar offer and business strategy around, but without a solid brand...it will be tough for you to stand out. Now, you might be asking, "Steph, what's the difference between a brand and a business?" That's why in today's episode, I'm diving into the difference between a brand and a business. After listening, you'll walk away understanding how your brand and your business work together and why you can't have one without the other. Connect with Steph:
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| Ep 69 - Human Design with Courtney Rousseau | 15 Jun 2021 | 00:32:02 | |
What is human design? And most importantly, how can you leverage this powerful tool in both life and business? If these questions have been running through your mind, you're in the right place! Meet Today's guest, Courtney Rousseau. Court is a Human Design Life Guide, Career Counselor, and owner of Atelier Rousseau where she helps women decondition from the stuck energies of "shoulds" and expectations. She does this through tailored nurturing and organic guidance, so that women bloom into who they were designed so that they may cultivate a life that is authentically aligned with their energy.
Connect with Steph: | |||
| Ep 68 - Using email marketing to grow a 6-figure business with Kirsten Roldan | 08 Jun 2021 | 00:39:19 | |
Are you tired of wrestling with the Facebook and Instagram algorithms? If you answered yes, this episode is for you, Rockstar! The truth is that these algorithms can often make it difficult for our content to be SEEN and for us to CONNECT with our audiences. That's why it's so important to find ways to reach our people outside of social media. Today's guest, Kirsten Roldan, is chatting about how we can use email marketing to do just that! Kirsten Roldan is a Hispanic, Millennial, serial entrepreneur. She is CEO of The Roldan & Co. Marketing Agency, a boutique firm founded during the pandemic to help entrepreneurs automate course launches, passively get paid and build a community of super fans. Listen in as she dives deep into the nitty-gritty of email marketing. She's covering everything from creating a stellar lead magnet to analyzing your click-through and open rates. Plus, she's sharing her wisdom on how to leverage email marketing in order to scale! Connect with Kirsten: Connect with Steph: | |||
| Ep 67 - The reality of living holistically with Stacey Heiny | 01 Jun 2021 | 00:39:10 | |
Here's the deal: If you want to show up as the best version of yourself in life and business, you have to take good care of your body. But, Rockstar, I know that cultivating new, healthier habits is no easy feat. That's why today, I'm bringing certified holistic nutritionist and lifestyle wellness mentor Stacey Heiny on the show to share her wisdom with us. Stacey helps women remove the overwhelm and create clarity with lifestyle wellness so that they can prioritize their health and serve others in the most purposeful way. Listen in as she shares 3 simple steps you can take to shift your mindset around health so that you can begin to consistently reach for foods and products that help you feel your best! Connect with Stacey: Connect with Steph: | |||
| Ep 66 - The power of hiring a coach - here's what they're doing | 25 May 2021 | 00:39:42 | |
I'm a firm believer that every single entrepreneur should have a coach. Here's why: --> Coaches are generally specialists in something and they can help you grow quicker than you would on your own. -->Being coached keeps you in forward momentum because someone is holding you accountable. But here's the deal: whoever you decide to coach with, you need to VIBE WITH. You need to connect with them. You need to know that they are the real deal (not just someone who can sell you on an idea or something that sounds cool, but then there's no follow through). So, now you might be asking, "Steph, how do I know that a coach is the real deal?" If this sounds like you, you'll want to stick around for today's episode! Listen in as I share my best tips for choosing a coach that will actually help you get results in your life and business. Plus, get an inside look at how coaching with the Weber Co. has changed the game for my rockstar clients. If, after listening, you know that coaching with The Weber Co. is for you, I'm HERE for it. Brands that Captivate Academy (BTC) doors are open right now. Learn more about BTC Academy - Schedule your free strategy call - | |||
| Ep 173: 3 factors to consider aside from the numbers when selecting a short-term rental property | 30 Apr 2024 | 00:17:54 | |
Let me preface by saying this: Yes, I know, the numbers are super important, but they just don't tell the whole story.
Think about it this way, If we only considered the numbers, we wouldn't be able to know if the STR would stand out in an increasingly saturated market, create a rave-worthy experience, or be a place guests can't wait to return to year after year.
In short: numbers alone won't tell you your expected ROI.
That's exactly why in this episode I'm diving into the three key factors (from experience) that should 100% be considered when you're in the market for a short-term rental property.
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| Ep 65 - Vision Casting and Strategic Planning with Khaïry Varre | 18 May 2021 | 00:35:41 | |
If you want your marketing efforts to be effective, you've got to start with CLARITY and that includes vision. So let me ask you this rockstar, are you clear on where you're headed? If you answered no, you're going to want to stick around for this episode! Meet today's guest, Khaïry Varre. Khaïry is known as THE TIME BENDER at the Unstoppable Entrepreneur, the world-leading accountability-based business incubator. She's a business advisor, mindset and productivity master coach to 7- and 8-fig CEOs, member of the incubator's leadership team, and helps elite entrepreneurs become game changers in their field and achieve million dollar + breakthroughs in their business. As a martial artist, MBA lecturer and former Director of project management consulting in a Canadian firm specialized in mega projects (up to $6B in scope), she brings decades of business and life principles, strategic expertise and actionable tools that help her clients bring their vision to life in record time. Connect with Khaïry: Connect with Steph: | |||
| Ep 64 - How to take one piece of content and multiply it | 11 May 2021 | 00:22:08 | |
If you've got 99 problems, and creating content is all of them, you're going to want to stick around for today's episode. Listen in as I give you an inside look at the EXACT content creation process we follow at The Weber Co. Plus, learn how to multiply one piece of content so you can reduce overwhelm and maximize your visibility. Grab a notebook - you're going to need it! Connect with Steph: | |||
| Ep 63 - On Camera Presence and Confidence with Kaylan from Unstoppable Entrepreneurs | 04 May 2021 | 00:31:42 | |
We are living in a world that loves video content. So, let me ask you this Rockstar, Are you comfortable in front of the camera? If you answered no, I've got you covered! Today, I'm bringing Kaylan Wetzel from Team Unstoppable on the show to dish out her best tips for improving on-camera confidence and presence. Leveraging her background in sales and performing arts, Kayla has helped countless clients make 6-figure launches their new norm. Listen in if you're ready to shake off all of the nerves so you can show up confidently, connect deeply, and convert live on camera! Connect with Kaylan: Connect with Steph: | |||
| Ep 62 - What does success mindset look like? And how to make this shift. | 27 Apr 2021 | 00:29:39 | |
The difference between those that are massively successful and those that aren't: Successful people live by a different set of rules. We take risks, we invest in possibility, we tell people where our train is going and you can either get on or get off, but we know where we are headed. We will do whatever it takes to get there. Your current rules are creating your current results. If you want to get different results, you'll have to play by different rules. Rockstar, the question is: are you willing to do that? If you answered yes, today's episode is for you! Listen in as I dive deep into the nitty-gritty of success mindset. You'll walk away from this episode feeling on fire for your future vision, ready to show up powerfully and build a brand that disrupts! Connect with Steph: | |||
| Ep 61 - Are one of these fears keeping you stuck? Unpacking 4 fears entrepreneurs face | 20 Apr 2021 | 00:31:18 | |
It's inevitable: as an entrepreneur, you're going to face fear. But fear doesn't have to keep you stuck. If you're ready to get into forward motion, listen in as I dive deep into the 4 most common fears that entrepreneurs face. And be sure to grab your notebook because I'm dishing out action steps that will help you start to move through fear, beat procrastination, and start crushing your goals today. This episode is an inside look at a live action advisory session from my Brands That Captivate Academy Program. Learn more about BTC Academy here - https://theweberco.com/brand-coaching-program Connect with Steph: | |||
| Ep 60 - Organic growth with Instagram Reels with Natasha Samuel | 13 Apr 2021 | 00:38:59 | |
If you haven't jumped on the Instagram reels bandwagon yet, you are going to want to after today's episode! Meet Natasha Samuel. Natasha is the founder of Shine with Natasha where she helps you build your brand on Instagram with a video strategy that is fulfilling and fun without the overwhelm. Listen in as she dives deep into how you can make reels work for your brand. Plus, catch her best tips for keeping up with trends and planning and creating short-form video content. Connect with Natasha:
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| Ep 59 - Creating Your Digital Course Curriculum with Emily Walker | 06 Apr 2021 | 00:30:00 | |
Want to create a digital course that's both powerful and profitable? If you answered yes, today's episode is for you! Meet Emily Walker. Emily helps fiercely creative thought leaders turn their big + brilliant ideas into powerful + profitable courses so they can improve thousands of other people's lives while building more spaciousness into their own. Listen in as she dives deep into what it takes to create a solid course curriculum that drives transformation NOT overwhelm. Connect with Emily:
Connect with Steph: | |||
| Ep 58 - What it took to scale to 6 figures | 30 Mar 2021 | 00:24:42 | |
Do you ever see 6-figure business owners talking about their dream lives and businesses on social media and find yourself thinking, "How am I ever going to get there?" Rockstar, if you answered yes, I want you to know I've been there. Along my business journey, I've experienced growing pains, major pivots, and now success beyond my wildest dreams. And today I'm opening up about all of it. Listen in as I share the 5 key elements that allowed The Weber Co. to scale to figures in 2020, during a pandemic and a pregnancy! My hope is that you'll walk away from this episode feeling inspired and knowing that you can cultivate your dream business and make a massive impact. Connect with Steph: | |||
| Ep 57 - Money mindset shifts you need to make now with Lattice Hudson | 23 Mar 2021 | 00:26:52 | |
Are you facing money mindset roadblocks in your business? If you answered yes, today's episode is for you! Meet Lattice Hudson. Lattice is a business coach, leadership mentor and social sales expert. She is on a mission to help women make more money, increase their impact all while living a life that they love. Lattice believes that "A woman with wealth, is a woman with power". That's why today she's coming on the show to chat about the money mindset shifts you need to make in order to close sales and invest in your business. Listen in if you're ready to unpack your money story and step into an abundance mindset so that you can increase your income and your impact! Connect with Lattice: Connect with Steph: | |||
| Ep 56 - Perseverance through Expansion, Celebrating My 28th Birthday | 16 Mar 2021 | 00:22:34 | |
Cheers to 28 years of life! Today, I'm hosting my own little birthday celebration and you're invited. Join me as I reflect on the massive, amazing change that has taken place over the past year as I've stepped into my new roles as both a mother and a full-time entrepreneur. Listen in as I open up about the growing pains that have come along with this season of expansion. And hear about how my word of the year, perseverance, has kept me grounded in the tough moments. Plus, get a glimpse of where I'm headed, and catch my top 5 goals for year 28! Connect with Steph: | |||
| EP 172: What no one tells you about building a short-term rental business | 16 Apr 2024 | 00:18:43 | |
Can I be real with you for a sec? If you scroll through STR platforms on social media, you'll most-likely notice that they're flooded with picture-perfect families, extravagant trips, and homes that look like they belong in a magazine. While there's nothing wrong with showing the good parts of being a co-host, don't we have an obligation to be really (REALLY!) real with our audiences? Because the short-term rental business is not for the faint of heart and let's be real… it's not for everyone. That's exactly why in this episode I'm giving you the deets on what I personally wish I knew before getting knees deep into the business. Enjoy this episode; for more STR branding and marketing live training, join my Facebook Group >>HERE<<.
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| Ep 55 - Cultivating an Epic Customer Experience | 09 Mar 2021 | 00:44:11 | |
Here's the deal: if your customer experience isn't absolutely stellar, you're losing potential raving fans left and right. That's why today, I'm sharing my 7-part Epic Customer Experience formula that will help you cultivate an epic customer experience. And Rockstars, this isn't a cookie-cutter, one-size-fits-all formula. Listen in as I walk you through industry-specific examples that will help you wow your customers and clients right from the start. Whether you're product-based, service-based, or in network marketing, I've got you covered. Connect with Steph: | |||
| Ep 54 - Content Strategy and High Level Marketing with Danielle Cevallos | 02 Mar 2021 | 00:29:27 | |
Are you looking to up-level your content strategy? If so, you do not want to miss today's episode! Meet Danielle Cevallos. Danielle is the VP of marketing at The Unstoppable Entrepreneur. Prior to stepping into leadership at UE, she worked with 7 and 8 figure CEOs as a copywriter, helping them position themselves as thought leaders through highly compelling content. Listen in as she dives deep into content strategy, answering common questions like, "How do I know when to draw the line with free content? How much is too much?" After listening, you'll walk away with clarity, knowing what kind of content your should be sharing and where and how to share it! So, grab a notebook, and let's dive in! Connect with Danielle: Connect with Steph: | |||
| Ep 53 - Baby Weber's Birth Story | 23 Feb 2021 | 00:36:58 | |
And....just like that, we're parents! On Sunday, February 14th, Collin and I welcomed our first baby boy into this world, Eli James Weber. We are bursting at the seams with excitement and love for this sweet new life. That's why today, I wanted to take the time to share with you Eli's birth story. Listen in as I walk you through a timeline of events leading up to his crazy FAST delivery. Plus, hear about how the 4th trimester has been going and how we've been settling into our roles as parents. Connect with Steph: | |||
| Ep 52 - 5 Characteristics of Brands That Dominate Their Industry | 16 Feb 2021 | 00:18:19 | |
Do you ever see brands crushing it and wonder "How in the heck do they do that?" If so, you're in luck with today's episode! Listen in as I break down the 5 key characteristics of brands that dominate their industry. Here's the deal, rockstar, brands that disrupt don't happen by chance. Each and every stellar brand you know and love likely has these 5 very-specific elements. That means you can take a page from their book and start cultivating your own rock-star level brand today. Just grab your notebook and let's dive in! Connect with Steph: | |||
| Ep 51 - Why SEO needs to be part of your marketing plan with Clem Coleman | 09 Feb 2021 | 00:25:54 | |
Want to drive more traffic to your website so you can get more of the right leads? If so, today's episode is for you! Clem Coleman, SEO Consultant and founder of ClemSEO, is coming on the show to break down the basics of search engine optimization. Listen in to learn why SEO needs to be a part of your marketing plan. Plus, learn about how you can get started with keywords and more! Connect with Clem: Connect with Steph: | |||
| Ep 50 - Planning for a baby as an entrepreneur | 02 Feb 2021 | 00:22:32 | |
Guess what time it is, Rockstars! If you said baby time, you're right! This month, my husband Collin and I will be welcoming our newest edition, and We are over. the. moon excited! Today, I'm bringing you a special episode because I know that some of you may be planning to expand your family as well. And you might be wondering, "What does it even look like to plan for a baby as an entrepreneur?" That's why in this episode, I'm peeling back the curtain and giving you an inside look at my maternity leave planning process. Listen in as I chat about how I've prepped The Weber Co. for my time away. Plus, hear about how Collin and I plan to work together so we can continue to pour into our passions when our sweet little one arrives. Connect with Steph: | |||
| EP 49 - Leadership in Network Marketing with Whitney Carmichael | 26 Jan 2021 | 00:25:10 | |
Are you tired of getting the same old cookie-cutter network marketing advice? If so, today's episode is for you! Network marketing mentor, Whitney Carmichael is coming on the show to chat about how she's built a rockstar-level international team. Listen in as she shares about the unique way she approaches team leadership. Plus, learn about how coaching with The Weber Co. changed the game for her business and helped her to break through a sales plateau, allowing her to lead with confidence and explode her biz! Connect with Whitney: The Balanced Upline Facebook Group - https://www.facebook.com/groups/731304267680951 Instagram - Instagram.com/whityourdayjob Connect with Steph: | |||
| Ep 48 - Social proof in your brand and how these clients are scaling in massive ways | 19 Jan 2021 | 00:41:25 | |
Let the results and transformation speak for themselves. Rockstars, if you are not leveraging the power of social proof and testimonials in your business you are truly missing out. With that being said, you might be curious to see the power of social proof in action. If so, today's episode is for you! Listen in to hear from 3 of my rockstar clients. Today, they're walking you through the unique transformations they've experienced in my coaching program, Brands that Captivate academy. If, after listening, you're ready to bet on yourself and your future vision, I'm HERE for it. Brands that Captivate Academy (BTC) doors are open right now. Learn more about BTC Academy - Schedule your free strategy call - | |||
| Ep 47 - Leveraging Story in Your Brand with Sierra Holmes | 12 Jan 2021 | 00:32:09 | |
When you think about leveraging story in your brand do you start to feel overwhelmed? Maybe you find yourself thinking, "HOW?" or "Do I even have an interesting story to share?" If this sounds like you, then you're in luck with today's episode. Sierra Holmes, plus-size fashion blogger and creator of Eclectic Kurves, is coming on the show to breakdown strategic storytelling and what it looks like in action. Listen in as Sierra shares about her journey from getting started as a blogger to stepping into the influencer space. Learn about how she has used the power of story to cultivate a stellar brand. Connect with Sierra:
Apply for Ignite Your Impact Retreat - | |||
| Ep 46 - Welcome to BRANDED! My marketing predictions for 2021 | 05 Jan 2021 | 00:22:52 | |
What is the number one thing that your raving brand fans are craving right. this. second?
If you answered real, genuine human connection you're right! And my guess is that this truth won't change anytime soon.
Rockstar, that's why it's time to bust a move and get a marketing plan in place for 2021 that prioritizes fostering deep connection with your avatar above all else.
Listen in to learn about how you can start the new year off strong by leveraging a well-rounded connection first marketing strategy. And hear my predictions for the marketing tactics that are most likely to take center-stage and explode your business in the 2021.
Brand Breakthrough Live -- Save your seat! https://theweberco.com/brandbreakthroughlive
Apply for Ignite Your Impact Retreat - https://theweberco.com/ignite-your-impact-retreat
Connect with Steph: Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P Website - https://www.theweberco.com Email - steph@theweberco.com Instagram - https://www.instagram.com/theweberco/ | |||
| EP 171: How branding impacts your bottom line | 03 Apr 2024 | 00:46:08 | |
Let's be real, we all want to increase bookings and sales. But how do you do this when you feel completely maxed out on your marketing efforts? Well, you take a step back and revisit the foundation (aka your brand and the way it makes people feel). In this episode, you'll learn the branding strategies that'll support your marketing efforts and ultimately... increase your bottom line. For more STR branding and marketing live trainings, join my Facebook Group >>HERE< Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect. | |||
| EP 45 - 5 lessons I learned in 2020 from my wins and losses | 29 Dec 2020 | 00:21:42 | |
"Steph, 2020 was the year of direction and growth that you were hoping for." Rockstar, this is the first line of a letter that I wrote to my future self last year. And, wow. That line was spot-on. 2020 was a year of massive growth for myself and The Weber Co. But when I wrote that letter, I had no idea just how messy and transformative this past year would be. In this episode, I'm giving you an inside view of what it looked like for me to become a full-time entrepreneur and to do 170K in sales over the past year. Listen in to hear about not only the growth aspect but also the tough lessons I learned in 2020 that involved failure, hurt, and perseverance. After listening, I hope you walk away from this episode ready to tackle the new year that's right around the corner, feeling rooted in your future vision and ready to grow through any failures that might come your way. Here's to what 2021 has in store for all of us! Cheers rockstar! Connect with Steph: Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P Website - https://www.theweberco.com Email - steph@theweberco.com Instagram - https://www.instagram.com/theweberco/ | |||
| EP 44 - Planting Seeds 365 with Megan Smith | 22 Dec 2020 | 00:30:51 | |
Rockstar, are you pouring into your family in the biggest and best way possible? Tough question...right? Well, if you answered "not really." you're not alone. Today's guest, Megan Smith has been exactly where you're at. That's why today she's coming on the show to chat about how it's never too late to start cultivating the family climate you desire. Listen in as Megan opens up about how she grew tired of running on the hamster wheel of parenting and decided that if she couldn't make more time, she would make more of her time. Learn about the framework that Megan used to break free from that hamster wheel. And find out how she started to plant seeds of connection and growth in not only her family but in other families too! Connect with Megan: Website: www.plantingseeds365.com Instagram: www.instagram.com/plantingseeds365 Facebook Group: www.facebook.com/groups/plantingseeds365 Connect with Steph: Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P Website - https://www.theweberco.com Email - steph@theweberco.com Instagram - https://www.instagram.com/theweberco/ | |||
| EP 43 - Experiential Marketing: Ignite Your Impact Retreat | 15 Dec 2020 | 00:30:52 | |
Want to know the coolest way to give your raving brand fans the opportunity to actually experience your brand IRL? Do you want them to FEEL your mission, your heart, and get on fire for the shared vision that you have? If you answered YES, this episode is for you because I'm explaining why experiential marketing is the secret sauce for cultivating community, connection, and impact. Listen in as I break down the essentials of this tactic. Plus, catch all of the golden nuggets that I picked up during the process of planning and hosting my first retreat. And *spoiler alert* you'll want to stay tuned until the end of this episode to be sure that you catch all of the deets about the 2021 Ignite Your Impact Retreat. You'll hear from a few rockstars who are sharing the inside scoop on how the first retreat I hosted in January this year changed the game for them. Learn More About The Ignite Your Impact Retreat - https://theweberco.com/ignite-your-impact-retreat Connect with Steph: Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P Website - https://www.theweberco.com Email - steph@theweberco.com Instagram - https://www.instagram.com/theweberco/ | |||