A hot tub is not your strategy.

Neither is a game room. Or a pickleball court. Or checking every box on Airbnb.

In this episode of Branded & Booked, I'm calling out one of the biggest mistakes short-term rental owners are making right now: confusing amenities with strategy.

Because here's the truth…

Amenities might help you compete, but they are not what positions your brand.

And if your entire marketing strategy is built on what you have instead of how it makes people feel, you're going to stay stuck competing on price, copying competitors, and relying on OTAs to fill your calendar.

Inside this episode, I'm breaking down what actually drives bookings in today's market, and it's not more "stuff." It's clear positioning, intentional storytelling, and a branded guest experience that creates real emotional connection.

I walk through why "box checking" is hurting your bookings more than helping, how to turn your features into experiences your guests actually remember, and what it really takes to stand out in a saturated STR market. You'll also start to see why competing on price is a race to the bottom, and what it looks like to step out of it by building a brand people trust and come back to.

Because the goal isn't just to get booked.

It's to build a brand people choose, return to, and are willing to pay more for.

If you've been adding amenities, tweaking your listing, and still not seeing the traction you want, this episode will completely shift how you think about your strategy.

Ready to go deeper?

STR Marketing Simplified kicked off today, April 7, but you can still join me.

We're diving into how to build a brand that drives direct bookings, increases guest loyalty, and gives you more control over your business without relying on OTAs.

Save your seat here: https://www.theweberco.com/str-marketing-simplified

Want more direct bookings… fast?

Not from chasing trends. Not from posting more on Instagram.
But from leveraging what you already have.

In this episode of Branded & Booked, Steph breaks down the number one strategy that will drive direct bookings in the next 30 days: email marketing.

And before you roll your eyes… this isn't about sending a "newsletter."

This is about building a system that captures attention, nurtures trust, and converts guests when they're actually ready to book.

Because the truth is, most short-term rental owners are either not collecting emails at all… or they're collecting them and doing nothing with them.

And that's exactly why they're stuck relying on OTAs.

In this episode, Steph walks through what's actually working right now when it comes to email marketing and how to implement it in a way that leads to real results quickly.

We break down why email is often dismissed in this industry, why that mindset is costing hosts bookings, and what it looks like to use email as a true revenue-driving channel instead of an afterthought.

You'll learn why consistency matters more than perfection, why templates alone won't convert, and why your messaging needs to actually connect if you want to see results.

We also dive into the exact funnels you need to have in place.

From capturing potential guests through strategic opt-ins…
To re-engaging past guests who already know and love your brand…
To building automated sequences that keep you top of mind long after someone leaves your site…

Because here's what most hosts miss:

Guests don't always book the first time they find you.
But if you're not staying in front of them… someone else is.

This episode will show you how to fix that.

If you've been relying on OTAs, struggling to see traction with your marketing, or feeling like your website traffic isn't converting, this is the piece you're missing.

If you're ready to stop guessing and start building a marketing system that actually drives bookings…

Save your seat for STR Marketing Simplified here:
https://www.theweberco.com/str-marketing-simplified

From April 7–9, we're diving into the marketing strategies that lead to more bookings, increase guest loyalty, and give you more control over your STR business.

We'll cover how to build a profitable STR brand, the email marketing strategies that convert to bookings, how to make social media work without posting every day, and the truth about influencer marketing for short-term rentals.

The workshop is free, but spots are limited.

In this episode, I'm talking honestly about wealth, real estate, and the parts of the journey that usually get left out online. The "we went from nothing to millions" stories can make it feel like you're behind, when in reality, a lot of those results were shaped by timing, market conditions, and decisions that can't be duplicated today.

Colin and I walk through our actual financial path, from student loan debt and modest incomes to buying and selling homes, paying off debt, and building equity in ways we never could have predicted. I share what worked, what I would do differently, and why I'm much more cautious about short-term rentals in today's market, with more focus now on long-term strategy, boutique hotels, and micro-resorts.

We also talk through our upcoming camper life decision and what that really looks like financially. This is all about intentional choices, clear boundaries, and understanding risk. If you've ever questioned your progress or felt behind because of what you see online, this episode is meant to bring perspective, not pressure.

Connect with me:

📸 @theweberco
🌐 theweberco.com

If you've been in our circle for any amount of time, you've probably heard us use the term "organic marketing".

Organic marketing is any form of marketing that is unpaid. Psst.. this goes much further than just content.

We've coined an organic marketing strategy that we call "The 3 C's of Marketing", and it stands for content, conversations, and collaborations. 

• Content serves the purpose of starting conversations with your audience, demonstrating your unique value, and taking them off of a platform that you don't own onto one that you do own.
• Conversations are the heartbeat of your business. Having consistent conversations is directly correlated to your bottom line. People are more likely to purchase from someone who has taken the time to listen and show care and concern for them.
• Collaborations are a way to leverage someone else's audience and to get more eyes on you, your platforms, and your offer. 

Enjoy this episode of BRANDED! And tag us on stories @theweberco when you listen!

Connect with us on Instagram: https://instagram.com/theweberco  

Read about our programs here: https://theweberco.com/all-programs 

This isn't the episode I had planned for you today, and to be honest, this is a difficult conversation to have. 

One year ago, we moved back to Indiana and into a new home. During this time I carried a money story from my parents closing their business and filing personal bankruptcy.

When things were going well, I often found myself thinking when is the other shoe going to drop?

I couldn't even commit to decorating our walls because I was worried that I wouldn't be able to pay myself and we would lose it all. 

I've worked with multiple mentors who have helped me work on this over the past 12 months along with many other shifts I had to make to reach this point.

My goal today is to give you a mindset shift that you may need to make in your business.

Enjoy this episode of BRANDED! And tag us on stories @theweberco when you listen!

Connect with us on Instagram: https://instagram.com/theweberco 

Read about our programs here: https://theweberco.com/all-programs 

Listen, friend, I know there are a lot of marketing strategies that work well, but I've seen live launching change the trajectory for multiple service-based businesses, including my own. 

Why? you ask. Live launching:

1. Nurtures your audience
2. 2. Builds brand awareness
3. 3. Increases brand loyalty

(The lucrative cash infusion it brings is just an added bonus.)

And if your offer is structured accordingly, you'll experience recurring monthly revenue from your live launch efforts.

Enjoy this episode of BRANDED! And tag us on stories @theweberco when you listen!

Connect with us on Instagram: https://instagram.com/theweberco 

Read about our programs here: https://theweberco.com/all-programs 

Listen, I can tell you how effective live launching is all day (I mean it has taken us to nearly a million dollar company), but I want you to hear how it's helped other entrepreneurs who have used our formula.

• Whitney leveraged our five-day process and created a sweet $30K cash infusion.
• Leah leveraged our three-day process and surpassed her target number of conversions.
• Alysse leveraged our one-day process and had a 300% return on investment.

Enjoy this episode and make sure to tag @theweberco on stories when you're listening. Cheers!

Save your seat to The 6-Figure Brand Evolution: https://www.theweberco.com/brand-evolution

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs

Raise your hand if hearing the word "launch" makes you feel overwhelmed and a little uneasy.

OK, great. This episode is for you.

Today, I'm diving into best practices for live launching (I'll teach you more at my free workshop), including preparation, timeline, value proposition, and pitch.

Live launching allows you to serve with heart, make a huge impact, and get a sweet cash injection to catapult your revenue goals.

Make sure to tag @theweberco on stories when you're listening. Cheers!

Save your seat to The 6-Figure Brand Evolution: https://www.theweberco.com/brand-evolution

Connect with us on Instagram: https://instagram.com/theweberco 

Read about our programs here: https://theweberco.com/all-programs

Live launching (the strategy we're teaching you inside of our next workshop) has not only helped us scale to nearly a million-dollar business but has helped several of our clients create multi 6-figures businesses as well.

When done correctly, you will:

Have the opportunity for people to experience what it's like working with you.

Provide a mini transformation to your audience members.

Create stellar cash infusions in your business.

Make sure to tag @theweberco on stories when you're listening. Cheers!

Save your seat to The 6-Figure Brand Evolution: https://www.theweberco.com/brand-evolution

Connect with us on Instagram: https://instagram.com/theweberco 

Read about our programs here: https://theweberco.com/all-programs

If you've spent any amount of time on TikTok lately, you've probably heard some buzz around AI (Artificial Intelligence).

Let me start bt saying this, when used properly, AI can be a great marketing tool. 

But, friend, there are a few precaustions that I want you to hear before using these features and platforms to generate content or even imagery for your brand.

I brought on my friend, client, and partner Lyndsey, a web developer, and designer, to share her perspective on AI and how it's used in her industry with SEO keywords and debugging codes.

Enjoy this episode of BRANDED! And it would be so stellar if you tagged @theweberco on your stories when you listen so we can reshare them!

Connect with Lyndsey: https://instagram.com/polishedcode

Read about Polished Code: https://www.polishedcode.com 

Connect with us on Instagram: https://instagram.com/theweberco

Read about our programs here: https://theweberco.com/all-programs 

It's time to take responsibility over the life and business you are cultivating. 

Step number one: Define what success looks like on your own terms. 

When we know what we actually want, we're able to walk through fear and the many other roadblocks in order to get there. 

Whether it's fear of judgment, success, failure, etc., if we let it, it can sabotage the impact we make and the vision we have for ourselves.

Enjoy this episode, friend, and make sure to connect with us on Instagram.

Connect with Steph: https://instagram.com/theweberco 

Read about our programs here: https://theweberco.com/all-programs

"Just give value" - remember that?

I think sometimes we forget is that value means more than just teaching and preaching. 

Helping someone see the possibility that is on the otherside of working with you is much more powerful than teaching someone how to use a new tool on Canva. 

In this episode I dive into the shift we are seeing in the marketing realm. Possibility marketing. 

Enjoy this episode and DM the word Brand Audit to learn how we can help you attract your most aligned clients. 

Connect with Steph: Steph@theweberco.com

Read about our programs here: https://theweberco.com/all-programs 

Welcome back to BRANDED!

HOLY WOW. It's been almost three months since I launched a new episode and for good reason that we will dive into today. 

I am as transparent as possible in this episode as we discuss the really high highs and really low lows of 2022. 

My goal for you in this episode is for you to walk away empowered and ready to go for 2023.

Connect with Steph: Steph@theweberco.com

Read about our programs here: https://theweberco.com/all-programs 

In this episode, I'm breaking down the real ROI of marketing for boutique hotels, micro resorts, and short-term rental owners, and I'm doing it with actual numbers, not fluffy marketing talk.

One of the biggest questions I hear from owners is, "What's my ROI on marketing?" And the truth is, most hospitality businesses are looking at marketing the wrong way. It's not an expense you justify month to month. It's an income-producing asset that impacts revenue, margins, and the long-term value of the business you're building.

I walk through a realistic boutique hotel example and show how marketing assets like branding, email marketing, social media, and a direct booking ecosystem can conservatively add around $300,000 per year in revenue, and potentially $800K to $1M in valuation when it comes time to sell. No unicorn assumptions. No perfect markets. Just simple math and strategy that most owners are (unfortunately) not leveraging.

We talk about what marketing assets actually are, why relying solely on OTAs leaves you with no leverage, and how things like pricing power, owned demand, and direct bookings give you more control over your business. I also break down why social media is not just about visibility, but credibility and conversion, and why an email list is one of the most overlooked assets in hospitality.

This episode also covers what to realistically expect from a marketing agency, how to evaluate ROI beyond just "new bookings," and why sometimes the biggest win is reclaiming profit you're currently giving away in OTA fees.

If you're building a boutique hotel, micro resort, STR portfolio, or even a single high-performing property and you care about long-term growth, cash flow, and exit value, this conversation will help you rethink how marketing fits into the bigger picture of your business.

Connect with me:

📸 @theweberco
🌐 theweberco.com

She went from 3 blog readers to partnerships with brands like Wayfair and Mablyene.

Former school psychologist, Marion Wagner joins me today in episode 128 of BRANDED! discussing her journey of success and making social media fun again.

And you want to know what's really cool?

The game seriously changed for her when she stopped doing what everyone else was doing.

Taking "more action" wasn't the answer (she was already posting 4-5 times per week. She leaned into her brand and used her true brand voice and tone to connect with the right audience.

Enjoy this episode.

Connect with Steph: Steph@theweberco.com  

Read about our programs here: https://theweberco.com/all-programs

Connect with Marion: https://instagram.com/marionwagnercoaching?igshid=MDE2OWE1N2Q= 

Today on BRANDED!, we have Ericka, one of our community members, on the podcast for a coaching session.

Ericka is an author in Indianapolis who has niched down to Christian moms but is ready to add another layer to her business with maybe a course or a coaching program.

I walk Ericka through a series of questions to help her define her avatar and gain a little more clarity in business. 

We also discussed how to help the audience become problem aware (without feeling overly negative) and what her avatar continuum would look like. 

I encourage you to take this episode and answer these questions to fit your own business.

Connect with Steph: Steph@theweberco.com 

Read about our programs here: https://theweberco.com/all-programs 

Today, I opened up about what it has felt like being the CEO of my business for the past several months. This level of vulnerability isn't always easy for me, which I talk about in this episode, but it is necessary.

This Summer was insanely challenging for many reasons. 

At one point, I threw my arms in the air and asked for guidance, and I received it. The next day I had a strategy call on my books. Shortly after, I had a contract signed and paid.

So often, when we are feeling stuck we revisit the strategy and what we don't think about are our thoughts, beliefs, emotions, and actions.

I end this episode with three questions I want you to answer to help you get "unstuck".

Connect with Steph: Steph@theweberco.com 

Register for ACCESS YOUR AUTHORITY: https://www.theweberco.com/access-your-authority 

Read about our programs here: https://theweberco.com/all-programs 

Have you felt anytime over the last few months like you have been in a rut?

Maybe it's a revenue rut, a mindset rut, or just having a hard time piecing things together.

In this episode of BRANDED! I share with you a quote from my mindset coach, "There is nowhere for you to get to, there is only somewhere for you to shift to."

I'm asking you five questions today that I want you to reflect on and answer as we start this new season. 

I would love for you to DM @theweberco on Instagram or share this episode and tell us the "a-ha" moment you have had!

Connect with Steph: Steph@theweberco.com 

Register for ACCESS YOUR AUTHORITY: https://www.theweberco.com/access-your-authority 

Read about our programs here: https://theweberco.com/all-programs 

In episode 124 of BRANDED!, "Your marketing doesn't matter if…"

I give you three very tangible reasons why your marketing efforts may not be working.

So often entrepreneurs think that they need to produce more content, be on more podcasts, and just take more action in order for their efforts to pay off, instead of actually getting the kink out of the hose and solving the problem.

I'm giving you two action steps after this episode: 

1. Save your seat for our free 5-day value-packed workshop ACCESS YOUR AUTHORITY. You'll walk away with prominent steps to help you turn your brand into one that's highly binge-able.
2. Check out our agency and fill out an inquiry form. You owe it to yourself to see what it could look like to have our marketing team get our hands on your overall strategy and help you help redefine it.

Connect with Steph: Steph@theweberco.com 

Register for ACCESS YOUR AUTHORITY: https://www.theweberco.com/access-your-authority 

Read about our programs here: https://theweberco.com/all-programs

Have you heard the term "quiet quitting"? If you hang out on TikTok, I'm sure you have. 

I feel that I can speak on this from the side of an employee and an employer. 

In this episode of BRANDED! I give my honest thoughts on why this is happening along with how to avoid it inside of your organization.

If you plan on or are in the process of growing a team, I encourage you to listen to this episode and to share with your team. 

Connect with Steph: Steph@theweberco.com

  
Register for ACCESS YOUR AUTHORITY: https://www.theweberco.com/access-your-authority

Read about our programs here: https://theweberco.com/all-programs 

Do you ever feel overwhelmed trying to keep up and leverage Instagrams newest features and updates?

It's no secret that Instagram has changed quite a bit over the past few years.

Which is why I brought in Instagram and video expert Natasha Samuel, to todays episode of BRANDED!

Natasha is giving you her best practices for scheduling reels, pinned posts, and so much more. Enjoy!

Connect with Steph: Steph@theweberco.com   

Register for ACCESS YOUR AUTHORITY: https://www.theweberco.com/access-your-authority

Read about our programs here: https://theweberco.com/all-programs

Connect with Natasha: https://instagram.com/shinewithnatasha?igshid=YmMyMTA2M2Y= 

As an ex-influencer in the fashion, beauty, travel space, this is a juicy conversation. 

This episode will be amazing for you if:

You're a brand who is craving more visibility in the online space.

You're an influencer who is thinking, "ok maybe I should pivot".

You're considering partnering with brands, but have yet to start.

In this episode, I dive into what I would consider to be the next steps for brands, influencers, and content creators. 

Enjoy this episode!

Connect with Steph: Steph@theweberco.com 
Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs
Connect with Heather: https://instagram.com/heathergeorgell?igshid=YmMyMTA2M2Y= 

Have you ever wondered what the difference between the unconscious, subconscious, and conscious mind is and how they affect our everyday business? 

I am joined today by a Weber Co. client Heather Georgell who gives us a taste of what she helps her clients with.

Heather defines a true limiting belief and how to ask the right questions to find the root of that underlying belief. 

She also discusses how to work with your unconscious as a team to reevaluate that first event of the root cause and redefine that belief.

She also gives a juicy first step that is a great tool!

Enjoy this episode, and tag us when you share on your stories!

Connect with Steph: Steph@theweberco.com 

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

Connect with Heather: https://instagram.com/heathergeorgell?igshid=YmMyMTA2M2Y= 

Grab Heather's free clarity PDF: https://linktr.ee/heathergeorgell 

We are about to launch our most revolutionary programs yet.

This episode will be very insightful to those who might be thinking, "should I add on to my offer?".

I started this business because I recognized a need for brand strategy. 

We always look at the action and want to place blame on the marketing tactics. I hear it all the time, "Why isn't this post converting"?

When the root cause is the brand.

Entrepreneurs also don't realize that the brand work is constantly changing.

If we as humans are constantly changing and evolving, then our brand should be as well.

A rebrand can mean a total overhaul or just auditing and changing what isn't working.

Pro tip: Block out three full days at the beginning or end of the year to evaluate and audit your brand.

We created a membership community with a brand-focused curriculum that helps them create a raving-fan-worthy experience and will change the game for women entrepreneurs. 

Make to RSVP to the launch party after listening to this episode!

RSVP to the LBS Launch Party: https://www.theweberco.com/lbs-rsvp

Connect with Steph: Steph@theweberco.com 

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs 

In this episode, I'm diving into why personal branding in 2026 is no longer optional, especially if you're in boutique hospitality. If you're building short-term rentals, a co-hosting or property management business, a boutique hotel, or a micro resort, your personal brand is becoming one of the biggest drivers of trust, connection, and bookings.

We talk through what a personal brand actually is (and how it's different from your property or business brand), why people connect to people (not logos), and how personal story builds trust long before a booking ever happens. I share real examples from my own journey building The Weber Co. and Cabins on the Cumberland, including how showing up online consistently helped us find partners, grow our audience, and create deeper loyalty with guests.

I also break down what I've observed from brands in the hospitality space that are doing this well, why we're in a trust recession, and how human connection is becoming a major differentiator in a crowded market. This episode is for anyone who feels hesitant about showing up online, unsure what to share, or worried about blending personal and business in a way that still feels aligned.

If you want to grow bookings, attract the right guests or owners, and build something that lasts beyond algorithms and trends, this conversation will help you rethink how your personal brand fits into the bigger picture.

Connect with me:

📸 @theweberco
🌐 theweberco.com

Brand Story is one of the most under-leveraged tools in marketing. New research shows that consumers who connect with a brand emotionally have a 306% higher lifetime value (LTV)

We connect through the power of story. 

Our brains are literally wired to love stories. This is why we binge Netflix books, plays, etc. even the best songs, tell stories. 

Think of story as a way to get your message across in a way where people want to receive it. This is why it's such a powerful content tool.

When it comes to story-telling, it's important to understand that frequency & repetition are the two top drivers in sales. 

Enjoy this episode!

Don't forget to join the waitlist for the Legendary Brands Society Launch Party, where we will be giving away prizes and granting founder member pricing and bonuses to our attendees!

Join here https://www.theweberco.com/lbs-waitlist 

Connect with Steph:
Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs 

I'm sure you have noticed that the economy seems a little "shaky" for lack of better terms. 

In this episode, I share how you can prepare for the next 6-12 months in business during this time of change and growth (if you choose to look at it that way).

Let me tell you, some of the most beautiful and innovative creations come from times of uncertainty like this.

During this episode, I also share a part of my story, which I don't often share, hoping it will bring you grounding and inspiration.

Don't forget to join the waitlist for the Legendary Brands Society Launch Party, where we will be giving away prizes and granting founder member pricing and bonuses to our attendees! Join here https://www.theweberco.com/lbs-waitlist

Connect with Steph:

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

In episode 116 I dive into some lessons I've learned about becoming a boss because this has so much to do with our brand and company culture as a whole.

The first thing I want you to understand is when it comes to hiring team members, just like anything else you never really feel ready. 

This might mean you have to cut out expenses from elsewhere because you know that in order to scale, you can't do it all on your own anymore. 

And what I want you to shift from, rather it's a VA, an independent contractor, a part-time, or full-time team member, instead of "how much is this going to cost me", start thinking "what is the return on investment I could get on this, how is it freeing up my time so I can stand in my authority zone as a CEO".

We have so many great nuggets for you on today's episode as we dive behind the scenes

Connect with Steph:

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

Connect with Tatiana O'Hara:

https://instagram.com/_tatianaohara?igshid=YmMyMTA2M2Y=

Would you believe me if I told you that you have the potential to be a millionaire?

Well Rockstars, it's possible. And today, Alysse Godino and I are talking all things wealth and how you, too, can be on the path to a 7-figure future.

Alysse is a Money and Personal Finance Coach and the Founder and CEO of Saffron Money. Her mission is to provide access to wealth creation and help smart, ambitious women see a path to a 7-figure portfolio.

Connect with Alysse:

Instagram: https://www.instagram.com/saffronmoney/ 

Website: https://www.saffronmoney.com/  

Connect with Steph:

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

Do you believe that you're the woman who can have it all in life and business? 

If you answered no, it's time to dissolve the imposter syndrome and other icky limiting beliefs that are sabotaging your success. 

And can I let you in on a secret rockstar? The most dangerous limiting beliefs you hold are about YOURSELF. In other words, if you want to create a positive ripple effect in your life, you must start with reshaping your identity. 

That's why today, we're sitting down with Master Results Coach Larisa Makuch to chat about our identity and how it shares at least part of the blame for our limiting beliefs.

Larisa shares with us an amazing exercise to help us shift our mindset, so we can get the bad stuff out and make room for the good stuff!

In addition to being a Master Results Coach, Larisa Makuch is a Hypnotherapist and the CEO of Abundance Academy. She helps motivated entrepreneurs stop spinning their wheels, overcome anxiety, and banish limiting beliefs so they can free themselves to unapologetically create the life and business they want and love.

Connect with Larisa:

Instagram: https://www.instagram.com/myabundanceacademy/ 

LinkedIn: https://ca.linkedin.com/in/larisa-makuch 

Unleash Your Abundance Facebook Group: https://www.facebook.com/groups/unleashyourabundancenow/ 

Connect with Steph:

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

Today, a few of our clients are sharing their advice on how The Weber Co has helped them take their businesses to the next level.

You'll learn that here at The Weber Co, we link arms with our clients and provide support every step of the way.

Join Whitney Carmichael, Lyndsey Woods, Stacey Heiny, and me as we chat about the transformation your business can have once you take the leap and invest in tools to level up. 

These three Rockstar businesswomen are proof that if you're willing to do the work, you WILL see results. 

Learn more about today's guests on past podcast episodes Stacey Heiny (episode 67), Whitney Carmichael (episode 88), and Lyndsey Woods (episode 99).

Connect with Steph:

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

Here's the deal: If you don't take the time to define what success looks like in your life, someone else will do it for you.

That's why in this episode, I'm bringing you a permission slip to dare to challenge the status quo and define success on your own terms. 

Listen in as I share how my life and business goals have changed over time, often differing greatly from even those in my inner circle. 

You'll walk away from this episode with a dose of inspiration, ready to set your sights on a future vision that lights you up, even if that path looks drastically different than anything you've seen before. 

Sign up for the FREE Access Your Authority Workshop here: https://www.theweberco.com/access-your-authority 

Connect with Steph:

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

Do you have all the strategies in place and feel like you're doing all the things, but your business is stagnant?

Have you hit a wall with the mindset work that has helped get you to your first 6-figures, but you're not sure why it's no longer working?

Today, I'm chatting with Kyra Yang on building a wealthy life that you want to live by improving your emotional intelligence.

Our guest, Kyra, is a CEO Money Mindset Mentor that specializes in helping scaling 6-figure entrepreneurs smash through income glass ceilings through deep subconscious work & nervous system regulation as they move towards multi 6 and 7 figures. 

Listen in as Kyra gives insight into the most common areas of mindset blocks and how important it is to overcome them.

Connect with Kyra:

Instagram: https://www.instagram.com/curatewithkyra

Links: https://linkin.bio/curatewithkyra 

Connect with Steph:

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

Do you have all the strategies in place and feel like you're doing all the things, but your business is stagnant?

Have you hit a wall with the mindset work that has helped get you to your first 6-figures, but you're not sure why it's no longer working?

Today, I'm chatting with Kyra Yang on building a wealthy life that you want to live by improving your emotional intelligence.

Our guest, Kyra, is a CEO Money Mindset Mentor that specializes in helping scaling 6-figure entrepreneurs smash through income glass ceilings through deep subconscious work & nervous system regulation as they move towards multi 6 and 7 figures. 

Listen in as Kyra gives insight into the most common areas of mindset blocks and how important it is to overcome them.

Connect with Kyra:

Instagram: https://www.instagram.com/curatewithkyra

Links: https://linkin.bio/curatewithkyra 

Connect with Steph:

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

Are you ready to go behind the scenes?

The truth is that revenue in business fluctuates from month-to-month AND ups and downs in life can certainly impact the success of any business. 

That's why today, I'm not only talking about the shifts the Weber Co. made to scale to a profitable multi-six figure company, but I'm also breaking down the actual numbers. 

Talk about stepping out of my comfort zone in a major way! 

You'll walk away from this episode certain that whatever you want to achieve is possible for you, knowing that you can persist and prevail even if you hit a roadblock in your business. 

Sign up for the FREE Access Your Authority Workshop here: https://www.theweberco.com/access-your-authority 

Connect with Steph:

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

We're kicking off 2026 with a decision that has nothing to do with quarterly goals and everything to do with the kind of life we want to live.

In this episode, I'm pulling back the curtain on why our family is planning a full year of camper life — how the idea started, what finally pushed us to commit, and why this felt like a now-or-never moment. I share a glimpse into the planning process, the routes we're dreaming about, and the realities of doing this with two kids, two businesses, and a lot of unknowns.

I also talk honestly about the tension that comes with choosing something outside the "normal" path — especially when your decisions shape your kids' childhoods. The excitement, the fear, the opinions, and the very real questions that come up when you step away from routine in pursuit of more freedom, flexibility, and presence.

This episode isn't about RV hacks or minimalism. It's about lifestyle design, making bold choices before life makes them for you, and asking the hard question: why are we working so hard if we're not actually living the life we want?

If you've ever felt that itch for something different — this one's for you.

Connect with me:

📸 @theweberco
🌐 theweberco.com

Whether you are planning for maternity leave, a sabbatical, or an extended vacation, more than likely, you still need income rolling in. 

This week, we're diving into the questions expecting entrepreneurs need to be asking to prepare their businesses for maternity leave and beyond.

Join me and Kylie Kelly, Maternity Leave Coach and Podcast Host of This Mama Means Business as we chat about how she empowers her clients to plan the extended leave they envision.

Connect with Kylie:

Instagram - https://www.instagram.com/_kylie_kelly_/ 

Sign up for The Pregnant CEO Virtual Summit - https://thepregnantceo.com/ 

Connect with Steph:

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

Does your content make your audience FEEL something? 

The truth is Rockstar, people buy from people they feel a real human connection with. 

If you are not making people feel seen and heard, they are not choosing to do business with you because there is a brand elsewhere that does see humans as other humans and that is doing a better job than you.

That's why in this episode, I'm digging deep into how to cultivate the feel factor. 

After listening, you'll be able to make the changes necessary to connect to the hearts of your people, leading to sales, retention, and higher client loyalty.

Connect with Steph:

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

Brand strategy goes far beyond your visuals and I love being able to connect with other experts in this space to help you understand just how crucial branding is to your bottom line. 

Today, I'm bringing Brie Southward, CEO and Founder of BS Media Haus in to share her branding wisdom with us. 

In this episode, we're digging deep into Brie's story and what her transition to the online space looked like.

Plus, Brie is digging into common questions like, "How much of YOU should be in your brand?" and "What does it look like to rebrand once you're established?"

Connect with Brie:

Instagram - https://www.instagram.com/bsmediahaus/ 

Website - https://www.bsmediahaus.com/ 

Connect with Steph:

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

Have you ever wondered what my coaching sessions look like here at The Weber Co?

Well today, I am giving you an inside look at one of my mini coaching sessions with a powerful member of our community, Chel Hinson. Chel is a Health and Wellness Coach focused on helping moms make their health and fitness a priority while they navigate motherhood. 

Listen in as we take a quick dive into Chel's business strategy and answer a few of her questions that you may even have yourself like: 

"How can I create a multi-layered marketing strategy that keeps me in front of qualified leads?" 

or 

"How do I package my offers so I know, without a doubt, that I can help my clients achieve massive transformation?" 

My hope is that you find value in our conversation and are able to apply what you learn to your own business!

Connect with Chel:

Instagram - https://www.instagram.com/chel.hinson/ 

Connect with Steph:

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

If there is anything the pandemic has taught us, it's that we now know what we like and dislike in an employer and that we CAN actually thrive in a new world of business ownership.

Today's episode is all about how you can leverage your brand to become an employer who has a line out the door of potential employees who would do just about anything to work with you!

Kira La Forgia is a Human Resources and Growth Strategist who I have personally worked with and she is here to educate us on the impact your brand can have on becoming an employer of choice. Kira focuses on helping build up small businesses so that they can keep things lean and simple.

Creating an environment where people want to work will bleed into your success in gaining clients. Your clients will want to come to you because they will want part of your mission to be entrenched in their brand as well.

Connect with Kira:

Instagram: https://www.instagram.com/theparadigmm

Free resources: https://the-paradigm.com/resources 

Connect with Steph:

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

Your brand is designed to continue to grow and evolve as you grow and evolve.

And I'll let you in on a secret, there is no exception for The Weber Co. when it comes to this truth! 

We have experienced many pivots throughout the years and Drum roll please…today I am sharing with you our newest addition to how we are choosing to strategically help our clients!

Listen in today for a special  announcement of what massive shifts are on the horizon for The Weber Co.

I'll give you a hint: our clients have been asking us for this for a while now! So, gather round and get ready for the tea on what's in store for our community of rockstars! 

Connect with Steph:

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

If you're looking to increase sales and better leverage your time, you're in for a treat with today's episode. 

Listen in as I pull back the curtain on The Weber Co's recent $70K launch. 

I'm revealing the exact strategies our team used to make this happen. I'm also reflecting on the aspects of the launch that I feel were most impactful. 

Plus, I'm getting transparent about the numbers  – no highlight reel here! I'm diving into the difference between our gross revenue generated through this launch and our cash flow. 

You'll walk away from this episode with actionable strategies you can use to make your next launch epic!  

Connect with Steph:

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

I'm here to drop a loving truth bomb for you today, Rockstar. If you want to build an authority brand, just focusing on being different and standing out from your competitors is not enough.

Hear this: we're not here to compete. We're here to serve. And let's be real, we're here to make sales because without revenue, we don't have a business. 

If you want your message to resonate and ultimately help you land sales on repeat, you have to STOP focusing on the wrong thing – standing out. 

To build a sustainable business and thriving brand, you have to focus on the right thing – RESONATING with your audience. 

Listen in today, as I break down 4 practical ways you can do just that. You'll walk away from this episode knowing exactly how to position your brand so your messaging speaks directly to your avatar in a way that connects and converts. 

Connect with Steph:

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

Be honest, Rockstar, how often do you prioritize filling your own cup? 

If you answered, "not nearly often enough." I get it because I've been there. As ambitious women, we often operate the masculine energy that motivates us to push and take action. 

But, what I've found to be true is that if you want to serve others in the best way, you have to prioritize yourself. And while you know I'm all about taking action, I've learned that if you want to allow creative and abundance to flow to you freely, you have to strike a balance between masculine and feminine energy. 

Now, if you're asking, "What in the heck is feminine energy?"  You're in luck with today's episode! 

Today, I'm bringing on empowerment coach Ellie Bell and spiritual healer Erin Hodgson of Awakening the Wise Woman. Listen in as they share their wisdom on tapping into feminine energy and aligning with the universe so that we can start finding more self-compassion, flow, and balance as we work to crush our goals for 2022. 

Connect with Ellie and Erin:

Awakening the Wise Woman: https://awakeningthewisewoman.com/ 

Instagram: https://www.instagram.com/awakeningthewisewoman/ 

Connect with Steph:

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

One thing I know to be true is that when it comes to your future vision, whether it be for your life, your business, or both, it's easy to let the opinions of others convince you to play it small. 

But, the truth is, regardless of what anyone tells you, you do not have to settle for less. It is ok to want more. 

In fact, allowing yourself to want more is THE mindset shift that will transform your business. 

But I get it - It takes work and consistent practice to learn to trust ourselves and to give ourselves permission to dream. 

It's something I have to work on daily. Mindset hurdles don't magically disappear when you hit 6 figures or any other arbitrary goal. Entrepreneurship is a constant cycle of challenge and growth. 

And sure, consistently doing the mindset work is hard, but, Rockstar it is SO worth it because, on the other side of that, there is so much more for you. More impact. More income. More freedom. 

And to show prove my point, I'm inviting you to celebrate with me today as I reflect on how far I've come in recent years. From stepping into motherhood to growing The Weber Co. to releasing 100 podcast episodes, you're getting it all from me today. Listen in for a dose of celebration, mom-talk, and a real-life look at this wild ride we call entrepreneurship. 

Connect with Steph:

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

This final episode of Branded and Booked is a year-end reflection on what I outgrew in 2025 and what I'm intentionally carrying into 2026.

I talk about finishing a 12-cabin micro-resort and what it really feels like to build something big when the risk is real and personal. I share lessons from growing The Weber Co. and Hosted by the Webers, including getting clearer on alignment, pricing our expertise with confidence, and saying no to opportunities that don't fit.

A major theme of this episode is family-first decision making. I share how becoming more present with my kids reshaped my goals, my pace, and even who I look to as role models. I'm still ambitious — but I'm no longer chasing growth that competes with the life we want.

I also reflect on what I deprioritized this year, including my health and marriage, and what I'm recommitting to moving forward. This episode is about choosing alignment over comparison, staying rooted in your own definition of success, and giving yourself permission to celebrate how far you've come.

If you're closing out the year questioning what still fits and what you're ready to release, this episode will resonate.

Connect with me:

📸 @theweberco
🌐 theweberco.com

Let me introduce you to Lyndsey! Lyndsey is the Founder of Polished Code - a web design and development studio.

She joined Brands That Captivate Academy and exploded her web design business in just 6 months – in that time, landing a $15,000 no-questions-asked client over the phone!

How? Well, with the support from The Weber Co, Lyndsey was able to shift away from the freelancer mindset and fully embody a rockstar, CEO mindset. 

Want to hear more about how Lyndsey accomplished this?

If you answered yes, you're in luck with today's episode!

In this episode, Lyndsey is diving deep into how joining BTC academy helped her crush imposter syndrome, put an end to working for free, create solid boundaries that support a healthy work-life balance for her! 

Listen in to hear about the 3 key things that propelled her forward: 

• adjusting her pricing and packaging structures 
• creating sustainable and consistent sales and marketing systems 
• taking massive action and implementing what she learned inside of the academy quickly

The road to the BTC Academy was rocky for Lyndsey, but after she said yes to the next level in her business and life, she has seen immense changes.

After listening, you'll know that this level of success is possible for you too, if you're willing to bet on yourself and get the support you need to transform your mindset and business like Lydsey has! 

Connect with Lyndsey:

Polished Code: https://www.polishedcode.com/ 

Connect with Steph:

Apply for The Authority Brands Workshop: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

So often, entrepreneurs come to me and say, "I don't know how to handle objections when selling." 

And I get it –  learning how to work through objections is not easy. 

But, the reality is, If you're not willing to learn to work through the objections, you are robbing someone of an opportunity because most objections are rooted in fear. 

So, the question that remains is: How do we get to the root of our potential clients' fears so that we can ease their minds? 

That's exactly what I'm diving into in today's episode. Listen in as I uncover the 4 key skills that you need to hone in order to handle sales objections with grace. Plus, learn about the mindset shifts you need to make in order to put this into action. 

Connect with Steph:

Apply for The Authority Brands Workshop: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs

Your brand is everything. It is your competitive advantage, your perception, and your connection point. It is more than just the visual elements. It is the humanization of your business. 

Have you taken the time to ask yourself, "Is my brand speaking to and attracting my champagne clients?"

If the answer is no, it's time to revamp. 

It's time to identify who your champagne clients are, what they need, and what they want, evaluate your offers to address their needs, and adjust your positioning strategy to speak to them.

If you're ready to grow and scale, then you need to shake things up. And I'm here to help!

For access to my Revamp PDF that I mention in this episode, DM me on Instagram @theweberco with the word "REVAMP" and I will send it your way!

Connect with Steph:

Apply for The Authority Brands Workshop: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs