Explore every episode of the podcast Brand Your Way to A Million
| Title | Pub. Date | Duration | |
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| EP 195 - How the "Founder Archetype" Will Grow Your Audience | 04 Dec 2025 | 00:31:10 | |
Content creation is now a non-negotiable marketing skill that every CEO needs to adapt to. So how do you actually grow your audience without feeling like you're cosplaying an influencer instead of being a business owner? We have to start seeing marketing and content creation as 50% of the business. It's literally the main way that most CEOs are growing their businesses these days. So there are 3 main types of posts that I want to expand on today:
Half the time, when we think of content that is growth oriented, we're trying to hit all three areas. We want it to go mega viral, reach relevant adjacent communities, and deepen our current community all at the same time. This thing is, that's just not how things typically work. So many people are still looking at content on a binary scale. Like, you're either a content creator or a business owner. But backing yourself into a corner where you're only identifying with one archetype actually does have it's cons. Whether you're a creator, an influencer, an online business owner, or a thought leader, their are pros and cons to each approach. What is the archetype that we wanna co-create in order for you to actually work towards growing your audience in 2026? Personally, I've found the "founder archetype" to be a really beneficial framework to create a nice balance. I'm giving you the framework to take all of the pros from the previous archetypes and filter out the cons as a founder.
Connect with me:
Increase your authority, attract elevated leads, and drive more sales with a 90-day marketing reinvention designed to change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer
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| EP 194 - How to Be Real Online: The Brand-Building Power of Strategic Vulnerability | 27 Nov 2025 | 00:24:30 | |
Content vulnerability hangover is real, and it's holding back countless entrepenuers from building authentic brands that truly connect. If you've ever felt exposed after sharing something personal, or found yourself stuck in a cycle of overthinking and perfectionism, you're not alone. This episode dives deep into the emotional side of content creation, offering a roadmap for sharing your story in a way that feels both safe and strategic. We'll explore the difference between connection stories and credibility stories, and why both are essential for a brand that resonates. You'll learn how to open up without oversharing, and how to avoid the pitfalls of turning your content into a diary or trauma dump. Instead, discover how to make your experiences relevant to your audience and your business, so every story you share serves a purpose. Setting boundaries around vulnerability is key, and we'll talk about practical ways to protect your energy while still showing up authentically. From journaling prompts to reflection exercises, you'll get actionable tools to help you decide what to share, when to share it, and how to keep your content aligned with your values. In today's episode, we're chatting about:
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| EP 185 - The Media Mapping Method: How to Show Up on Multiple Platforms Without Burnout | 25 Sep 2025 | 00:24:35 | |
If you're exhausted from trying to be everywhere online or frustrated that your content isn't converting despite being on multiple platforms, this episode is for you. And it might be the most important framework you implement this year! Today I'm introducing the Media Mapping Method, which is the evolution of my platform personalities framework that I shared almost 2 years ago. This isn't about working harder or creating more content. It's about working smarter by giving each platform or feature a specific role in moving people toward your conversion goals. The biggest mistake I see is people either burning themselves out trying to be on every platform with the same energy, or just repurposing the same post everywhere and wondering why nothing's working. The truth is, you need to leverage multiple modes and methods, whether that's using different features on one platform or strategically using multiple platforms to initiate different conversations. I'm breaking down the 5 categories of the Media Mapping Method: Credibility, Culture, Connection, Concepts, and Character. Each category serves a different purpose in your marketing ecosystem, attracts different types of audiences, and moves people through your funnel in unique ways. Plus, I'm sharing my exact media map, both my current multi-platform approach and what it looked like when I was only using Instagram. In today's episode, we're talking about:
Connect with me:
Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience | |||
| EP 94 - Why Creativity is a Non-Negotiable Skill Every CEO Needs | 04 Mar 2024 | 00:16:18 | |
In this episode, Jasmine discusses the importance of creativity in business and why it should be a non-negotiable skill. She explains that creativity is not just about artistic hobbies, but about thinking outside the box and solving problems in innovative ways. Jasmine emphasizes the role of creativity in leadership, problem-solving, product development, brand positioning, marketing, launching, content creation, and attracting cold leads. She highlights that creativity is essential for business growth and staying relevant in the industry. Jasmine encourages listeners to take action and develop their creativity skills. Takeaways
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer
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| EP 93 - Powerhouse Profile: Building and Mastering Your Personal Brand with Confidence on LinkedIn with Simi Awokoya | 29 Feb 2024 | 00:36:07 | |
In this episode, Simi Awokoya, a career and Personal Brand Coach for Women of color in corporate and entrepreneurship. She shares her expertise on leveraging LinkedIn to attract high-ticket clients. She emphasizes the importance of branding your LinkedIn profile and discusses the differences between LinkedIn and Instagram, highlighting the professional and thought leadership aspects of LinkedIn. She explains how to create content that resonates with your target audience and shares her own journey of growth and progress on the platform using the help of Brand Revenue Lab. Additionally, Simi discusses the use of brand archetypes that she's learned inside the program and offers practical advice for getting started on LinkedIn. Takeaways
More About Simi Awokoya
Simi's LinkedIn: https://www.linkedin.com/in/simiawokoya/ Simi's Email List: https://coach-simi.com/email Simi's Instagram: https://www.instagram.com/coachsimi/ Learn how to build a strong brand and sign your next 5 highest paying clients. Join our signature program, Brand Revenue Lab, where you'll learn how to build a stand out brand from the ground up. Join today: www.highflierpowerhouse.com/revenue Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn how inside our free training: https://highflierpowerhouse.com/rebrand-training | |||
| EP 92 - Mastering the Essentials: Your Ultimate Podcast Episode on Branding Basics | 26 Feb 2024 | 00:29:01 | |
In this episode, Jasmine discusses the basics of branding and why it is important for businesses to have a strong brand. She explains that branding is the ability for a business to stand out in the market and that branding already exists for every business, whether intentional or not. Jasmine emphasizes the importance of brand strategy and brand identity, as well as the need for consistency in brand elements and messaging. She also touches on brand image, reputation, and the power of brand storytelling. The episode concludes with a reminder to focus on developing brand values, unique selling points, brand stories, and consistent brand messaging. Takeaways
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer
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| EP 91 - Beyond Aesthetics: How to Ensure Functionality and Conversion in Brand, Social and Website Design | 22 Feb 2024 | 00:21:35 | |
In this episode, Jasmine discusses the importance of balancing aesthetics and functionality in website design. She emphasizes that while aesthetics are important for attracting and engaging visitors, functionality is crucial for a seamless user experience and conversion. Jasmine highlights the need for clear messaging, user-friendly navigation, and responsive design. She also explains the concept of visual hierarchy and the importance of optimizing forms and links. Ultimately, Jasmine emphasizes the importance of finding the perfect balance between aesthetics and functionality to create a well-designed and effective website.
Takeaways
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| EP 90 - Creating Visual Consistency: Incorporating Your Brand Aesthetic Across Photoshoots As A Coach or Service Provider | 19 Feb 2024 | 00:32:02 | |
In this episode, Jasmine discusses the importance of maintaining visual consistency in brand aesthetics through photo shoots. She emphasizes the need for clarity on brand identity and creative direction to avoid repetition and boredom. Jasmine highlights the value of custom rebranding and the need for ongoing creative investments. She explains the process of creating unique and timeless visuals that can grow with the brand. Jasmine also shares insights on creating profitable brand images and the importance of usability and adaptability. She provides tips on balancing creativity and consistency in photo shoots and the challenges that can arise. Jasmine emphasizes the role of photo shoots in elevating brand perception and authenticity. She discusses the importance of planning and collaboration with creative teams to ensure consistency. Jasmine concludes by discussing the maintenance of brand aesthetics over time and the importance of planning and budgeting for photo shoots.
Takeaways
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer
Chapters
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| EP 89 - The New Design Standard: How Design Retainers Create ROI for Coaches and Service Providers | 15 Feb 2024 | 00:37:16 | |
In this episode, Jasmine discusses all things Design Retainer and how it can create an ROI for coaches and service providers. She explains the difference between design retainers and project-based design, and highlights the benefits of having an ongoing relationship with a design agency. Jasmine also provides actionable steps for coaches and service providers to consider when hiring a designer or agency for a design retainer. Overall, design retainers can save time and money, maintain brand consistency, and lead to consistent leads and client loyalty.
Takeaways
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer
Chapters
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| EP 88 - Elevating Your Online Brand Beyond Logos As A Coach or Service Provider | 12 Feb 2024 | 00:31:49 | |
In this episode, Jasmine discusses the importance of elevating your online brand beyond just logos as a coach or service provider. She emphasizes the need to focus on brand essence, which includes values, brand personality, emotional connection, brand promise, unique value proposition, and storytelling narrative. Jasmine explains how brand essence helps differentiate your brand, build authenticity, and maintain adaptability. She also highlights the significance of creating a calculated connection with your audience and tailoring your messaging to meet their needs. Additionally, Jasmine discusses the role of visual branding, building a personal brand, and taking a client-centered approach to elevate your brand.
Takeaways
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer
Chapters
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| EP 87 - Powerhouse Profile: An Insider's Perspective and Thoughts on Rebranding for The First Time with Soledad Paulino Fernandez | 08 Feb 2024 | 00:33:00 | |
In today's episode, Jasmine introduces a guest for her Powerhouse Profile series: Rebrand Experience client, Soledad Paulino Fernandez, an experienced and passionate former math teacher turned money and self care coach.
Connect with Soledad below: Soledad's website: www.wealthparatodos.com Soledad's Instagram: https://www.instagram.com/wealthparatodos/
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| EP 86 - Visual Storytelling and Selling: How You Can Make Your Brand Stand Out and Convert with Signature Visuals | 05 Feb 2024 | 00:36:21 | |
In this episode, Jasmine discusses the power of visual storytelling in branding and sales. She explains that visual storytelling goes beyond just pretty pictures and is a strategic way to communicate with your audience. Visuals can capture attention, leave a lasting impression, and connect emotionally with your audience. Jasmine uses Apple as an example of a brand that effectively uses visuals to convey its values and create brand loyalty. She also provides tips for creating signature visuals, maintaining consistency, and utilizing visual platforms. Finally, she explores the sales impact of visual storytelling and the importance of clear messaging and visually attractive graphics. Takeaways
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn how inside our free training: https://highflierpowerhouse.com/rebrand-training Learn how to build a strong brand and sign your next 5 highest paying clients. Join our signature program, Brand Revenue Lab, where you'll learn how to build a stand out brand from the ground up. Join today: www.highflierpowerhouse.com/revenue
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| EP 85 - Avoid Tacky Creative Decisions in Your Brand | 25 Jan 2024 | 00:31:57 | |
In this episode, Jasmine discusses what tacky is and how to make sure your brand is not showing up as tacky.
Looking to make $100K with your next rebrand? Learn how this is possible with this free training: https://highflierpowerhouse.com/rebrand-training
Ready to convert a cold lead in just 7 days with your brand? Join Brand Revenue Lab today: www.highflierpowerhouse.com/revenue
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| EP 184 - Stop Being Lazy With Your Content - Here Are the Swaps That Actually Work | 18 Sep 2025 | 00:13:30 | |
If you're frustrated because your content isn't performing despite having great expertise and valuable insights to share, you can make a few simple swaps to address the issue. The problem isn't your knowledge, it's that you're using outdated content approaches and treating Instagram like it's your email list. Today I'm giving you specific content swaps that will take your posts from basic to scroll-stopping, because here's the truth: you can't just repurpose content across platforms and expect it to work. Every platform has a different purpose and people go there expecting different things. When you try to make your Instagram posts do the job of your emails or podcast episodes, everything suffers. I'm breaking down the exact swaps I use with my media mapping framework to transform generic topics into platform-native content that actually converts. From connection-focused posts that go beyond "here's my morning routine" to credibility content that does more than just share client screenshots, these swaps will help you create content that feels fresh, specific, and engaging. The reality is that many of you think you're bad at content creation, but you're actually just being lazy with your content strategy. You're stuck in a repurposing cycle that's making you work harder, not smarter, because content that doesn't perform means you have to create two to three times more of it to get the same results. In today's episode, we're talking about:
Connect with me:
Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
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| EP 84 - How I Come Up with Creative Ideas for My Clients and My Brand | 18 Jan 2024 | 00:32:35 | |
In this episode, Jasmine discusses how she comes up with creative ideas for her clients that does not just follow the trends, but actually aligns with you.
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| EP 83 - How to Plan The Right Photoshoot for Your Brand | 11 Jan 2024 | 00:24:42 | |
In this episode, Jasmine discusses how to plan a photoshoot successfully so that you can make sure that it is actually useful and effective at every income level. Design on Demand is our design retainer where you never have to touch Canva again. We offer monthly support to elevate the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Sign up here: https://highflierpowerhouse.com/retainer
Looking to make $100K with your next rebrand? Learn how this is possible with this free training: https://highflierpowerhouse.com/rebrand-training
Ready to convert a cold lead in just 7 days with your brand? Join Brand Revenue Lab today: www.highflierpowerhouse.com/revenue
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| EP 82 - Learning To Be Creative Again in the New Year | 04 Jan 2024 | 00:20:14 | |
In this episode, Jasmine discusses how you can find ways to be creative again in 2024! Creativity is so important as business owners and we want to lean into it!
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| EP 79 - Don't Get Mad, Make Money (with Your Brand) with Jasmine Haitalani, Kirsten Roldan and Dielle Charon | 28 Dec 2023 | 00:49:16 | |
In this episode, Jasmine is covering a special segment called Don't Get Mad, Make Money. In this topic, they talk about using your brand wisely to make money and not just complaining. | |||
| EP 81 - Don't Get Mad, Make Money (with Your Sales) with Dielle Charon, Kirsten Roldan and Jasmine Haitalani | 28 Dec 2023 | 00:52:28 | |
In this episode, Jasmine is covering a special segment called Don't Get Mad, Make Money. In this topic, cover making money with sales efficiently and not just complaining when you do not make money, but getting good at sales.
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| EP 80 - Don't Get Mad, Make Money (with Your Team, Systems and Mindset) with Kirsten Roldan, Jasmine Haitalani, and Dielle Charon | 28 Dec 2023 | 00:59:17 | |
In this episode, Jasmine is covering a special segment called Don't Get Mad, Make Money. In this topic, they talk about using your team, systems, and mindset to make money and help scale your business | |||
| EP 78 - What to Focus on In Your Brand At Each Income Level as A Coach or Service Provider | 21 Dec 2023 | 00:29:37 | |
In this episode, Jasmine discusses how you can focus on your brand ay each level in your brand identity and strategy. Design on Demand is our design retainer where you never have to touch Canva again. We offer monthly support to elevate the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Sign up here: https://highflierpowerhouse.com/retainer Looking to make $100K with your next rebrand? Learn how this is possible with this free training: https://highflierpowerhouse.com/rebrand-training Ready to convert a cold lead in just 7 days with your brand? Join Brand Revenue Lab today: www.highflierpowerhouse.com/revenue Ready to show up as the million-dollar brand in your business and be taken seriously? Book a Rebrand Experience with us and turn your client experience from meh to MONEY using a Powerhouse process trusted by your favorite industry leaders. Apply at www.highflierpowerhouse.com/rebrand-experience
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| EP 77 - Brand/Creative Trends I'm Predicting for 2024 | 14 Dec 2023 | 00:22:43 | |
In this episode, Jasmine discusses how she predicts branding will go in 2024 and what she will be trying for her own brand. Design on Demand is our design retainer where you never have to touch Canva again. We offer monthly support to elevate the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Sign up here: https://highflierpowerhouse.com/retainer Looking to make $100K with your next rebrand? Learn how this is possible with this free training: https://highflierpowerhouse.com/rebrand-training Ready to convert a cold lead in just 7 days with your brand? Join Brand Revenue Lab today: www.highflierpowerhouse.com/revenue Ready to show up as the million-dollar brand in your business and be taken seriously? Book a Rebrand Experience with us and turn your client experience from meh to MONEY using a Powerhouse process trusted by your favorite industry leaders. Apply at www.highflierpowerhouse.com/rebrand-experience
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| EP 76 - Lessons from 2023 That I'm Taking into The New Year | 07 Dec 2023 | 00:28:36 | |
In this episode, Jasmine discusses how her year went. She unpacks the honest lessons she learned and what she is moving into 2024 with. She really opens the book on her $500K business. | |||
| EP 75 - Rebrand Reputation: Personality-led Rebrands vs. Corporate-led Rebrands | 30 Nov 2023 | 00:17:43 | |
In this episode, Jasmine discusses how women of color often play it safe and have a corporate led brand. Here are all the reasons this will not serve you. Design on Demand is our design retainer where you never have to touch Canva again. We offer monthly support to elevate the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Sign up here" https://highflierpowerhouse.com/retainer Looking to make $100K with your next rebrand? Learn how this is possible with this free training. https://highflierpowerhouse.com/rebrand-training | |||
| EP 183 - Here's How to Turns Mediocre Content Topics Into High Performing Scroll-Stoppers | 11 Sep 2025 | 00:14:20 | |
If you're spending hours creating beautiful content that gets crickets for engagement, the problem isn't your design skills or your expertise. It's probably your content topics! This episode will show you exactly how to fix it. Today I'm breaking down the framework I use to evaluate every single content topic before it goes live. Here's the truth: a great content topic can make mediocre design and copy perform well, but even the most beautiful, expertly crafted content will flop if the topic doesn't land. I spend more time ideating content topics than I do on creative, editing, or scripting, because when you nail the topic, everything else becomes easier. I'm sharing the exact 5 filter system I use to test whether a content topic will actually stop the scroll and convert, or if it's destined to get lost in the noise. From understanding the difference between "specific" and "niche" (they're not the same thing) to making sure your topics showcase your unique expertise without being too broad, this framework will transform how you approach content creation. I'm giving you real examples from my own content, including posts that could have performed better and exactly how I would fix them using this system. Plus, I'm sharing how this process saves me time on caption writing because when your content topic is strong enough, you don't need to rely on heavy captions to carry the message. In today's episode, we're talking about:
Connect with me:
Related Episodes: Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
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| EP 74 - Rebrand Reputation: How to Rebrand and Grow Your Reputation in the Industry | 23 Nov 2023 | 00:21:46 | |
In this episode, Jasmine discusses how to rebrand in order to grow your reputation with this brand. She also shared why this reputation, good or bad, matters! Design on Demand is our design retainer where you never have to touch Canva again. We offer monthly support to elevate the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Sign up here" https://highflierpowerhouse.com/retainer Looking to make $100K with your next rebrand? Learn how this is possible with this free training. https://highflierpowerhouse.com/rebrand-training | |||
| EP 73 - Rebrand Reputation: How Often Should You Be Rebranding | 16 Nov 2023 | 00:18:34 | |
In this episode, Jasmine discusses how often you should rebrand and how to make sure your rebrand continues to serve you long term. | |||
| EP 72 - Rebrand Revenue: Creating Revenue and Results From Your Current Rebrand | 12 Nov 2023 | 00:16:25 | |
In this episode, Jasmine discusses her signature offer, Design on Demand and how she is opening this to the public! You get a n inside look as to what you can do with this offer and why it is something she is proud of.
Design on Demand is our design retainer where you never have to touch Canva again. We offer monthly support to elevate the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Sign up here" https://highflierpowerhouse.com/retainer | |||
| Ep 71 - Rebrand Revenue: The Reality of Rebrand Costs | 09 Nov 2023 | 00:23:11 | |
In this episode, Jasmine discusses any other costs you may see inside of a rebrand. We break it down so you know exactly what to expect and why these expenses matter! Looking to make $100K with your next rebrand? Learn how this is possible with this free training. https://highflierpowerhouse.com/rebrand-training Head to https://highflierpowerhouse.com/rebrand-experience to apply for your rebrand today! | |||
| Ep 70 - Rebrand Revenue: How A Rebrand Can Be Your Best Scaling Tool | 06 Nov 2023 | 00:19:29 | |
In this episode, Jasmine discusses how a rebrand can actually be your next step to scaling. She unpacks how you can use this rebrand in that way and why it may be the next go to move that you need! Looking to make $100K with your next rebrand? Learn how this is possible with this free training. https://highflierpowerhouse.com/rebrand-training Head to https://highflierpowerhouse.com/rebrand-experience to apply for your rebrand today! | |||
| EP 69 - Rebrand Revenue: How to Rebrand and Make an ROI | 26 Oct 2023 | 00:21:13 | |
In this episode, Jasmine discusses how to actually get the ROI on your rebrand that you are truly wanting. You get a behind the scenes look at the process of your rebrand that Highflier Powerhouse takes that makes these brands stand out. Jasmine shows you what you can be doing to maximize those results from that process. Looking to make $100K with your next rebrand? Learn how this is possible with this free training. https://highflierpowerhouse.com/rebrand-training Head to https://highflierpowerhouse.com/rebrand-experience to apply for your rebrand today! | |||
| EP 68 - Rebrand Reinvention: The Identity Shift You Need to Make to Rebrand | 19 Oct 2023 | 00:23:53 | |
In this episode, Jasmine discusses how your brain and identity has been brewing and shifting while you wait for the rebrand that you are dreaming of. You are already showing your clients that you are ready for this rebrand, but it is time for the public and new leads to see this identity too. Tune in to learn more about those identity shifts from aa rebrand. Looking to make $100K with your next rebrand? Learn how this is possible with this free training. https://highflierpowerhouse.com/rebrand-training Head to https://highflierpowerhouse.com/rebrand-experience to apply for your rebrand today! | |||
| EP 67- Rebrand Reinvention: Where to Start If You Want This Rebrand to be Different | 12 Oct 2023 | 00:20:05 | |
In this episode, Jasmine is talking about where to start if you truly want this rebrand to be different from the past rebrands that you may have gone through. This is how you can make sure you get that ROI you wanted on your rebrand and how to make this stand out and stand out in the industry.
Looking to make $100K with your next rebrand? Learn how this is possible with this free training. https://highflierpowerhouse.com/rebrand-training Head to https://highflierpowerhouse.com/rebrand-experience to apply for your rebrand today! | |||
| EP 66 - Rebrand Reinvention: The True Value of Rebranding | 05 Oct 2023 | 00:20:09 | |
This is another episode of the Rebrand Reinvention where Jasmine is talking about how you can really get value out of this rebrand. Jasmine wants to reframe your mindset beyond just the logos and deliverables, but really what the rebrand can do for you as a business owner. Looking to make $100K with your next rebrand? Learn how this is possible with this free training. https://highflierpowerhouse.com/rebrand-training | |||
| EP 65 - Rebrand Reinvention: The Mindset You Need to Be Ready to Rebrand | 28 Sep 2023 | 00:26:56 | |
In this episode Jasmine discusses how you know you are ready for a rebrand. She provides a checklist, but also goes. beyond that and discusses the mindset needed to have a powerful rebrand. | |||
| EP 182 - Why Studying Content Creators (Not Coaches) Will Transform Your Marketing with Dielle Charon | 04 Sep 2025 | 00:41:15 | |
If you're still repurposing emails into Instagram posts and wondering why your content isn't converting, this conversation will completely shift how you approach content creation in 2025. Today I'm joined by my friend and client Dielle Charon, founder of For the 23%, for a deep dive into what's actually working in content right now versus what we used to be able to get away with. We're both seeing the same shift: the passive content strategies that worked a year ago simply aren't cutting it anymore, and the creators who are thriving are the ones treating content creation like the full-time job it actually is. Dielle shares her journey from being able to coast on repurposed content to having to completely revamp her approach, including her storytelling framework where you spend 50% of your content just painting the problem before sharing any solution. We're also diving into why studying content creators (not just business coaches) has been game-changing for understanding how people actually consume content on these platforms. From our content creation routines to what's working (and what's definitely not working) in 2025, this conversation covers the mindset shifts, practical strategies, and honest truths about what it takes to create content that actually converts. We're also addressing the content heartbreak that comes with platforms changing and why fighting the algorithm is the least productive thing you can do with your time. In today's episode, we're talking about:
Connect with me:
Connect with Dielle Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
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| EP 64 - How I'm Using Cold Leads in My Brand to Hit My Annual Revenue Goal | 25 Sep 2023 | 00:22:01 | |
In this episode, Jasmine breaks down how she is approaching quarter 4 so that she is maximizing cold leads. She talks about how with this strategy, she is also going to hit warm leads as well and this will help take her to her annual revenue goal. | |||
| EP 63 - Converting Cold Leads for Your Launches vs. On Evergreen | 21 Sep 2023 | 00:16:25 | |
Today's episode is all about how we can convert cold leads no matter what style offer we have. Jasmine covers even if you are a launcher, an evergreen style business or a combination of both. These skills are important if you feel like you are wondering how you are supposed to promote this offer without feeling bored. Tune in to learn more.
Ready to convert a cold lead in just 7 days with your brand? Join us inside Brand Revenue Lab where you'll learn how to shorten your sales cycle and strengthen your brand to generate revenue www.highflierpowerhouse.com/revenue | |||
| EP 62 - Using A Strong Brand to Sell to Cold Leads | 14 Sep 2023 | 00:25:33 | |
In this episode, Jasmine defines what a strong brand is and what the key features are to your strong brand, so that you can convert cold leads just as well as you convert those warm leads. | |||
| EP 61 - "Like Know and Trust" is Dead and Outdated | 07 Sep 2023 | 00:19:54 | |
In this episode, Jasmine talks about the saying LIKE, KNOW, TRUST and how she bought into this so much in the beginning. Now, she realizes how outdated this is and shares with you the new model and the new mindset we should have to reach cold leads and convert well to reach those sales goals of yours. | |||
| EP 60 - Create Brand Demand with Cold Leads as a DFY Provider or Coach | 31 Aug 2023 | 00:18:53 | |
In this episode, Jasmine talks about how cold lead conversion is what really changed her business for her. She knows that you are feeling the fear of losing a client and that you have to have a referral ready in order to refill that income. What if instead, you had a mastery of bringing in those cold leads so you did not have to feel that pressure of referrals all the time? | |||
| EP 59 - How Cold Leads Changed My Brand Revenue | 24 Aug 2023 | 00:27:43 | |
In this episode, Jasmine talks about everything that working at Kendra Scott has taught her about sales and building a brand from the skills that were developed there. She learned what it really means to learn about your leads and convert these cold leads quickly, even when we are not openly marketing. This has completely changed the revenue amount for Highflier Powerhouse! | |||
| EP 58 - Start Converting Cold Leads Fast | 17 Aug 2023 | 00:16:04 | |
In today's episode Jasmine talks about why selling is important to your business and how you are selling every day. She busts the mentality that we need to nurture forever, and instead shows how our selling is powerful and with meaning and is what helps convert cold leads fast. | |||
| EP 57 - Avoid Cold Leads Ghosting Your Brand | 10 Aug 2023 | 00:17:56 | |
In this episode, Jasmine talks about how you can avoid cold leads (or any lead) ghosting your brand. She discusses the reasons that this happens and how you can strengthen your marketing to better qualify, attract and convert cold leads with your brand. | |||
| EP 56 - Increase Your Revenue Outside of Just Warm Leads and Referrals | 03 Aug 2023 | 00:11:11 | |
In this episode, Jasmine talks about how you can increase your revenue outside of just warm lead conversions and referrals and how you can convert cold leads in just 7 days with your brand. | |||
| EP 55 - Brand Breakdown: Barbie | 27 Jul 2023 | 00:26:40 | |
In this episode, Jasmine introduces her Brand Breakdown series where she talks about brand case studies and how they've become successful. In today's episode, she goes over Barbie and talks about the attention the brand has been receiving since the announcement and launch of the Barbie Movie. | |||
| EP 181 - Why Your Content Strategy Isn't Working (Hint: It's Not the Strategy) | 28 Aug 2025 | 00:17:01 | |
You have all the strategies, all the frameworks, and all the tools, but you're still not implementing them. At this point, you know the problem isn't your lack of knowledge. Today I'm switching things up from my usual strategy heavy episodes to tackle the real issue that's keeping you stuck: your mindset around marketing and content creation. After being surrounded by entrepreneurs outside my direct industry, I've realized we're complaining about posting 3 times a week while others are treating content creation like the full-time job it actually is. The truth is, we're headed toward a future where you can't afford to be on just 1 platform anymore, and if you can't manage 2 posts now, you're going to struggle when the standard becomes 6 posts across multiple platforms just to crack six figures. This isn't about adding more to your to-do list, it's about fundamentally shifting how you think about content and marketing in your business. I'm walking you through the exact mindset shifts that have allowed me to expand my marketing platforms and treat content creation like what it actually is: the primary way I make money. From stopping the comparison trap with other niches to understanding why discomfort in content creation is actually data, these shifts will change how you approach your entire marketing strategy. In today's episode, we're talking about:
Connect with me:
Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience | |||
| EP 54 - Sharing My Immigrant Story and How I Rebranded | 20 Jul 2023 | 00:18:09 | |
Jasmine gets vulnerable and shares her story when it comes to immigrating to America and how that's impacted her own Rebrand experiences and thought process behind Rebranding with intention. She shares how her story applies or doesn't to certain areas of a Rebrand and when your own story should or shouldn't be used. | |||
| EP 53 - Powerhouse Profile: Maximizing Your Rebrand's Longevity Through Business and Messaging Changes with Megan Yelaney | 13 Jul 2023 | 00:33:42 | |
In today's episode, Jasmine introduces a guest for her Powerhouse Profile series: Rebrand Experience client, Megan Yelaney, a business mentor, podcaster, and speaker whose passion truly lies in helping women build businesses that allows them to thrive in their marriages as much as their bank. | |||
| EP 52 - One Year of Rebrand Experience | 06 Jul 2023 | 00:19:33 | |
Jasmine celebrates one year of the podcast release and one year since revamping her brand and website package into the Rebrand Experience. She announces a special new feature being offered for clients and talks more about how the Rebrand Experience helped her create a Powerhouse Process that's helped clients make multiple 7 figures with their Rebrands. | |||