Brand Story - Steve Gilman | My Podcast Data

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https://www.linkedin.com/company/gravitygroupmarketing
133 shares
https://www.linkedin.com/company/gravitygroupmarketing/
7 shares
https://www.linkedin.com/in/johnmcneil/
2 shares

https://www.facebook.com/gravitygroupmarketing
140 shares

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Making Marketing Better ft. Ross Martin

Season 4 · Episode 81

Thursday, October 3, 2024 • Duration 55:28

Are you building brand love or animosity? Whether it’s targeting the wrong people, publishing bad creative, or even oversaturating the market, there are many different ways marketing efforts can harm rather than help your brand. In episode 81 of Brand Story, Ross Martin, President and Co-Founder of Known, shares the different ways companies are wasting money and opportunity on misguided marketing practices, and how we can avoid it.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast/making-marketing-better/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

Chapters:

(00:00) - Intro

(01:34) - Poetry and Marketing

(04:35) - Branding AI Tools

(06:10) - Core Values of Known

(08:42) - Brand Hate vs. Brand Love

(11:41) - Growing with Hospitality

(16:26) - Finding a Brand's Belief System

(18:26) - Known Originals

(21:57) - Longform as a Meaningful Tool

(23:34) - First Civilian Space Walk

(27:47) - Netflix's First Real-Time Docu-Series

(32:36) - Applying Scientific Method to Creativity

(38:14) - Sustainable Relationships

(39:41) - Leaving a Legacy

(44:06) - Abundance Mindset

(48:00) - Fear is Rehearsing for Failure

(51:12) - Adventure Chapter

(53:15) - Advice to Younger Self

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Redefining the News ft. Tim Huelskamp

Season 4 · Episode 80

Thursday, September 19, 2024 • Duration 43:00

Human first, transparency, accountability, and relentless curiosity. These are the standards that define 1440 — the daily newsletter that keeps millions of Americans informed about the latest headlines, without motives. In episode 80 of Brand Story, Co-Founder & CEO of 1440, Tim Huelskamp, shares the story of how 1440 came to be, the impact taking care of your team has on your customers, and how his company is helping redefine the news landscape.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast/redefining-the-news/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

Chapters:

(00:33) Tim Huelskamp: CEO of 1440

(01:56) How 1440 Was Started

(02:42) How Mainstream Media is Letting Us Down

Crafting the Right Marketing Mix featuring Gina Michnowicz

Season 4 · Episode 71

Thursday, April 25, 2024 • Duration 42:18

Being creative means having the courage to take risks. It means rolling with the punches, pivoting when needed, and evolving your ideas to create an end result that resonates with your audience. In this episode, Gina Michnowicz, CEO and Chief Creative Officer of The Craftsman Agency, offers her insights into creating integrated marketing campaigns for top brands such as Disney and Cisco. She shares what it’s like to be creative in the fast-paced world of marketing and how every touchpoint impacts the customer experience.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast/crafting-the-right-marketing-mix/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

(00:00) - Gina Michnowicz Introduction

(01:33) - Gina’s Process: Cruella’s Integrated Campaign

(04:45) - The Art of the Pivot

Creating a Video Content Strategy featuring Tom Langan

Season 4 · Episode 70

Thursday, April 11, 2024 • Duration 49:08

Ever wonder how a two-time Emmy nominee approaches storytelling? Tom Langan has spent his 20-year career in television keeping one thing consistent: appealing to the human side of storytelling. In this episode, Tom addresses the need for a strategic approach to content creation and putting your audience first. We hear snippets from his book, Legendeering, a guide for a video communication strategy, and the role reciprocity plays in communication strategies. His episode is full of examples of how to talk to people like people to build connections and add value to your stories.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast/creating-a-video-content-strategy/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

(00:00) - Tom Langan Introduction

(01:16) - Tom's Journey into Production

Personal Branding on LinkedIn featuring Liam Darmody

Season 4 · Episode 69

Thursday, March 28, 2024 • Duration 39:22

For brand strategist, Liam Darmody, LinkedIn is the go-to place to help build a strong personal brand. Like other social media platforms, LinkedIn has evolved over time, growing from a place to look for jobs to a place of cultivating connections. It’s a place to attract unknown opportunities – if you use it right. In this episode, Liam shares his tips for using the platform to its full potential so you can build your personal brand, and make a few friends along the way.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast/personal-branding-on-linkedin/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

(00:00) - Introduction - Liam Darmody

(01:44) - Liam's LinkedIn Journey

(04:02) - Overcoming LinkedIn Posting Anxiety

The AI Mindset featuring Conor Grennan

Season 4 · Episode 68

Thursday, March 14, 2024 • Duration 40:38

AI is software that behaves like a human, and it’s that mindset that Conor Grennan, Dean of Students and Head of Generative AI at NYU Stern, helps people understand. In this episode, we dive into what the future of AI holds and its impact across various fields and industries. Conor highlights the critical role of communication skills in an era increasingly dominated by generative AI and introduces us to his HTG format for interacting with AI.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast/the-ai-mindset/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

(00:00) Introduction - About Conor Grennan

(01:29) Keeping Up with AI

(07:42) How to Use AI Effectively

(15:15) The Future of AI and Education

Content Marketing Simplified featuring Dana Herra

Season 4 · Episode 67

Thursday, February 29, 2024 • Duration 43:59

How do you develop a strong content marketing strategy? Dana Herra, Content Marketer, Copywriter, and Editor, would break it up into five chapters: foundation, audience, messaging, distribution, and measurement. In this episode, Dana shares her tips for creating a successful content marketing strategy, how repetition and consistency help build trust, and why your brand voice matters more than you think.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast/content-marketing-simplified/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

(00:00) Introduction - Dana Herra

(01:21) Where Should a Marketing Team Start?

(02:23) Foundations of a Solid Content Strategy

(04:06) Content Vs. Ads

Brand Story with Steve Gilman Trailer

Wednesday, February 21, 2024 • Duration 00:30

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Podcast Here: gravitygroup.com/podcast

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

Brand Story – Details, episodes & analysis

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Apple Podcasts

Spotify

Brand Story – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

LinkedIn4

Facebook1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Other99+

LinkedIn4

Facebook1

Apple Podcasts

Spotify