Brand Outlaw – Details, episodes & analysis

Ian Norris, Professor of Marketing and Psychology at Berea College in Kentucky, returns to talk about second-place brands. Sure, we all want our business to be the market leader, but what are some ways you can find success from the second or third-place spot? We cover examples such as Avis, Pepsi, and even Megadeth.

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We talk with Chris Madden, Co-Founder of Matchnode, a digital marketing agency that has worked on campaigns for the Chicago Bulls, Chicago Blackhawks, Arizona Coyotes, Indiana University, and New Balance.

Chris also founded Seabums, an NFT project with the goal of improving ocean health. They've so far raised over $140,000 for water-related causes and have brought people across the world together to clean up waterways.

🔶 BRAND OUTLAW PODCAST 🎙

Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts

🔶 FREE BUYER PERSONA PLAYBOOK

Download yours at thebrandoutlaw.com

🔶 GET HELP WITH YOUR BRAND MESSAGING

Work with Matt and Nick. Get started at superkickbranding.com

🔶 MORE BRANDING RESOURCES

Find more podcasts and articles at thebrandoutlaw.com

🔶 FOLLOW ON LINKEDIN

https://www.linkedin.com/company/superkickbrand

🔶 BUILD YOUR BRANDING LIBRARY

Find curated lists at our Bookshop.org page.

🔶 Create content 10x faster with AI. Start your free Jasper AI trial.

If you try to appeal to everyone, you appeal to no one. Figure out who your core audience is, and solve their problems better than anyone else can.

Derrick Baker knows all about doubling down on a core audience. His apparel company Relish Brand isn’t for everyone. He took his hometown pride in the great city of Chicago and made clothes specifically for people who love the Windy City as much as he does ... but with a punk rock aesthetic.

Does that leave potential customers on the table? Maybe. But it also builds brand loyalty with the people who do feel that Relish Brand is for them. 

We talk about that plus hot dogs, Insane Clown Posse, and more on this episode of Brand Outlaw.

relishbrand.com | Facebook | Instagram | Twitter

Find more branding and marketing content at thebrandoutlaw.com. Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your inbox.

Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com.

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Are Super Bowl ad-makers lazy? Nick and Matt lament this year's over-reliance on celebrities and nostalgia at the expense of coherent storytelling. They cover a few bright spots, though, including one that didn't even air on TV.

Find more branding and marketing content at thebrandoutlaw.com. Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your inbox.

Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com.

Optimize your YouTube content and streamline your creation process. Get the free TubeBuddy extension.

Create content 10x faster with AI. Start your free Jasper AI trial.

In this episode, we highlight a wonderful nonprofit doing important work here in the United States. Veterans Moving Forward is an organization that provides service dogs and canine therapy services to veterans with physical and/or mental health challenges, at no cost to the veteran.

We talk to President and CEO Gordon Sumner about how these incredible animals are changing and even saving the lives of people who've served our country. 

Find more branding and marketing content at thebrandoutlaw.com. Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your inbox.

Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com.

Optimize your YouTube content and streamline your creation process. Get the free TubeBuddy extension.

Create content 10x faster with AI. Start your free Jasper AI trial.

Episode Transcript

Nick and Matt give their thoughts on content generated by artificial intelligence: Why we should embrace it rather than fear it, legal and ethical implications, and why this is hopefully the end of hilarious salad stock photos.

Read up on how to get started with AI in this Brand Outlaw article.

Find more branding and marketing content at thebrandoutlaw.com. Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your inbox.

Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com.

Optimize your YouTube content, and streamline your creation process. Get the free TubeBuddy extension.

Create content 10x faster with AI. Start your free Jasper AI trial.

Episode transcript

Amber Hinds is striving to create a world where all people have equal access to information and tools on the internet, regardless of ability. She's the CEO of Equalize Digital, Inc., a Certified B Corp specializing in WordPress accessibility, maker of the Accessibility Checker plugin, and lead organizer of the WordPress Accessibility Meetup and WordPress Accessibility Day conference.

We talk to her about the importance of online accessibility, how to know if your site needs improvement, and where to start making those improvements.

Episode Transcript

Find more podcasts, videos, and articles at thebrandoutlaw.com, your hub for no-nonsense marketing and branding advice.

BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK BRANDING

We design clear brand messaging and positioning to help your business stand out: superkickbranding.com.

Got a question you want us to answer during the show? Ask here.

More Superkick links

Nick and Matt list their favorite and least favorite logos from the NFL plus offer some tips to consider with your own branding. To see what we're talking about, follow along at sportslogos.net.

Find more branding and marketing content at thebrandoutlaw.com. Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your inbox.

Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com.

Grow your YouTube channel with TubeBuddy: tubebuddy.com/brandoutlaw

Got a question you want us to answer during the show? Ask here.

It's been a while since we've talked about Elon Musk. And boy, do we have things to say.

In this episode, we cover Musk's running of Twitter since he purchased it and how it's tarnished his image as a creative visionary. There are lessons here anyone should consider when leading a team.

Find more branding and marketing content at thebrandoutlaw.com. Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your inbox.

Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com.

Got a question you want us to answer during the show? Ask here.

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If one of your goals for ‘23 is developing your leadership acumen, this episode is for you. Karan Ferrell-Rhodes led the global high potential program at Microsoft and is now an Executive Coach and CEO of Shockingly Different Leadership. She’s also the author of Lead at the Top of Your Game: How to Deliver Compelling Influence, Drive Differentiating Value, and Build an Impeccable Leadership Brand .

In this book, Karen shares the lessons she’s learned from her research on the world's highest achieving leaders. We talk to her about what she’s identified as the top seven leadership execution tactics mastered by those business leaders. Get ready to take some notes so you can level up your leadership game.

Find more podcasts, videos, and articles at thebrandoutlaw.com, your hub for no-nonsense marketing and branding advice.

BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK BRANDING

We design clear brand messaging and positioning to help your business stand out: superkickbranding.com.

Got a question you want us to answer during the show? Ask here.

More Superkick links