Explore every episode of the podcast Brand Outlaw
| Title | Pub. Date | Duration | |
|---|---|---|---|
| "If You Ain't First, You're Last" How to Succeed As a 2nd-Place Brand | 13 Jun 2023 | 00:48:12 | |
Ian Norris, Professor of Marketing and Psychology at Berea College in Kentucky, returns to talk about second-place brands. Sure, we all want our business to be the market leader, but what are some ways you can find success from the second or third-place spot? We cover examples such as Avis, Pepsi, and even Megadeth. 🔶 BRAND OUTLAW PODCAST 🎙 Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts 🔶 FREE BUYER PERSONA PLAYBOOK Download yours at thebrandoutlaw.com 🔶 GET HELP WITH YOUR BRAND MESSAGING Work with Matt and Nick. Get started at superkickbranding.com 🔶 MORE BRANDING RESOURCES Find more podcasts and articles at thebrandoutlaw.com 🔶 FOLLOW ON LINKEDIN https://www.linkedin.com/company/superkickbrand 🔶 BUILD YOUR BRANDING LIBRARY Find curated lists at our Bookshop.org page. 🔶 Create content 10x faster with AI. Start your free Jasper AI trial. | |||
| Sports Marketing and NFTs for Good: Chris Madden, Matchnode and Seabums | 30 May 2023 | 00:46:07 | |
We talk with Chris Madden, Co-Founder of Matchnode, a digital marketing agency that has worked on campaigns for the Chicago Bulls, Chicago Blackhawks, Arizona Coyotes, Indiana University, and New Balance. Chris also founded Seabums, an NFT project with the goal of improving ocean health. They've so far raised over $140,000 for water-related causes and have brought people across the world together to clean up waterways. 🔶 BRAND OUTLAW PODCAST 🎙 Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts 🔶 FREE BUYER PERSONA PLAYBOOK Download yours at thebrandoutlaw.com 🔶 GET HELP WITH YOUR BRAND MESSAGING Work with Matt and Nick. Get started at superkickbranding.com 🔶 MORE BRANDING RESOURCES Find more podcasts and articles at thebrandoutlaw.com 🔶 FOLLOW ON LINKEDIN https://www.linkedin.com/company/superkickbrand 🔶 BUILD YOUR BRANDING LIBRARY Find curated lists at our Bookshop.org page. 🔶 Create content 10x faster with AI. Start your free Jasper AI trial. | |||
| Riches Are in Niches: Derrick Baker, Relish Brand (replay) | 21 Mar 2023 | 00:33:36 | |
If you try to appeal to everyone, you appeal to no one. Figure out who your core audience is, and solve their problems better than anyone else can. Derrick Baker knows all about doubling down on a core audience. His apparel company Relish Brand isn’t for everyone. He took his hometown pride in the great city of Chicago and made clothes specifically for people who love the Windy City as much as he does ... but with a punk rock aesthetic. Does that leave potential customers on the table? Maybe. But it also builds brand loyalty with the people who do feel that Relish Brand is for them. We talk about that plus hot dogs, Insane Clown Posse, and more on this episode of Brand Outlaw. relishbrand.com | Facebook | Instagram | Twitter Find more branding and marketing content at thebrandoutlaw.com. Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your inbox. Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com. Optimize your YouTube content and streamline your creation process. Get the free TubeBuddy extension. Create content 10x faster with AI. Start your free Jasper AI trial. | |||
| The Super Bowl Ad Crutch | 21 Feb 2023 | 00:24:30 | |
Are Super Bowl ad-makers lazy? Nick and Matt lament this year's over-reliance on celebrities and nostalgia at the expense of coherent storytelling. They cover a few bright spots, though, including one that didn't even air on TV.
Find more branding and marketing content at thebrandoutlaw.com. Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your inbox. Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com. Optimize your YouTube content and streamline your creation process. Get the free TubeBuddy extension. Create content 10x faster with AI. Start your free Jasper AI trial. | |||
| A New Leash on Life: Gordon Sumner, Veterans Moving Forward | 07 Feb 2023 | 00:34:05 | |
In this episode, we highlight a wonderful nonprofit doing important work here in the United States. Veterans Moving Forward is an organization that provides service dogs and canine therapy services to veterans with physical and/or mental health challenges, at no cost to the veteran. We talk to President and CEO Gordon Sumner about how these incredible animals are changing and even saving the lives of people who've served our country. Find more branding and marketing content at thebrandoutlaw.com. Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your inbox. Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com. Optimize your YouTube content and streamline your creation process. Get the free TubeBuddy extension. Create content 10x faster with AI. Start your free Jasper AI trial. | |||
| AI Generated Content: Threat or Opportunity? | 31 Jan 2023 | 00:36:10 | |
Nick and Matt give their thoughts on content generated by artificial intelligence: Why we should embrace it rather than fear it, legal and ethical implications, and why this is hopefully the end of hilarious salad stock photos. Read up on how to get started with AI in this Brand Outlaw article. Find more branding and marketing content at thebrandoutlaw.com. Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your inbox. Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com. Optimize your YouTube content, and streamline your creation process. Get the free TubeBuddy extension. Create content 10x faster with AI. Start your free Jasper AI trial. | |||
| The Importance of Website Accessibility | Amber Hinds, Equalize Digital | 24 Jan 2023 | 00:39:47 | |
Amber Hinds is striving to create a world where all people have equal access to information and tools on the internet, regardless of ability. She's the CEO of Equalize Digital, Inc., a Certified B Corp specializing in WordPress accessibility, maker of the Accessibility Checker plugin, and lead organizer of the WordPress Accessibility Meetup and WordPress Accessibility Day conference. We talk to her about the importance of online accessibility, how to know if your site needs improvement, and where to start making those improvements. Find more podcasts, videos, and articles at thebrandoutlaw.com, your hub for no-nonsense marketing and branding advice. BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK BRANDING We design clear brand messaging and positioning to help your business stand out: superkickbranding.com. Got a question you want us to answer during the show? Ask here. | |||
| Are You Ready for Some Branding? Best and Worst NFL Logos | 17 Jan 2023 | 00:27:25 | |
Nick and Matt list their favorite and least favorite logos from the NFL plus offer some tips to consider with your own branding. To see what we're talking about, follow along at sportslogos.net. Find more branding and marketing content at thebrandoutlaw.com. Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your inbox. Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com. Grow your YouTube channel with TubeBuddy: tubebuddy.com/brandoutlaw Got a question you want us to answer during the show? Ask here. | |||
| Will This Episode Get Us Banned from Twitter? | 10 Jan 2023 | 00:20:36 | |
It's been a while since we've talked about Elon Musk. And boy, do we have things to say. In this episode, we cover Musk's running of Twitter since he purchased it and how it's tarnished his image as a creative visionary. There are lessons here anyone should consider when leading a team. Find more branding and marketing content at thebrandoutlaw.com. Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your inbox. Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com. Got a question you want us to answer during the show? Ask here. | |||
| Traits of High-Achieving Leaders | Karan Ferrell-Rhodes, Shockingly Different Leadership | 03 Jan 2023 | 00:33:02 | |
If one of your goals for ‘23 is developing your leadership acumen, this episode is for you. Karan Ferrell-Rhodes led the global high potential program at Microsoft and is now an Executive Coach and CEO of Shockingly Different Leadership. She’s also the author of Lead at the Top of Your Game: How to Deliver Compelling Influence, Drive Differentiating Value, and Build an Impeccable Leadership Brand . In this book, Karen shares the lessons she’s learned from her research on the world's highest achieving leaders. We talk to her about what she’s identified as the top seven leadership execution tactics mastered by those business leaders. Get ready to take some notes so you can level up your leadership game. Find more podcasts, videos, and articles at thebrandoutlaw.com, your hub for no-nonsense marketing and branding advice. BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK BRANDING We design clear brand messaging and positioning to help your business stand out: superkickbranding.com. Got a question you want us to answer during the show? Ask here. | |||
| Looking Back on '22 | 27 Dec 2022 | 01:06:57 | |
Thank you so much for being a Brand Outlaw listener. As we close out 2022, we're revisiting a few of our favorite conversations. Flip through the archives for full episodes. Today, we'll hear from:
Find more podcasts, videos, and articles at thebrandoutlaw.com, your hub for no-nonsense marketing and branding advice. BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK BRANDING We design clear brand messaging and positioning to help your business stand out: superkickbranding.com. Got a question you want us to answer during the show? Ask here. | |||
| 3 Essential Questions for Vetting an Ad Agency | 20 Dec 2022 | 00:08:28 | |
In this quick-hit episode, Nick goes over three crucial questions you need to ask when hiring an agency to run your digital advertising. What are the key points to consider and the red flags to watch out for? BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com. Got a question you want us to answer during the show? Ask here. | |||
| The Bunn Is Back: Metal Musician Talks DIY Business | 23 May 2023 | 00:56:54 | |
Last year, we talked to Toronto sludge metal musician The Bunn. He had just launched an ambitious project to build a music career in a niche genre starting at age 50. A year later, we check in to see how the project is going, his wins and setbacks, and what the future holds. We discuss how art and business don't have to be incompatible, serving your niche, and defining The Bunn brand. And as a piece of bonus content, we end with one of his songs - "Decorated" from WTLNDS. Support The Bunn and his musical projects at thebunn.ca. 🔶 BRAND OUTLAW PODCAST 🎙 Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts 🔶 FREE BUYER PERSONA PLAYBOOK Download yours at thebrandoutlaw.com 🔶 GET HELP WITH YOUR BRAND MESSAGING Work with Matt and Nick. Get started at superkickbranding.com 🔶 MORE BRANDING RESOURCES Find more podcasts and articles at thebrandoutlaw.com 🔶 FOLLOW ON LINKEDIN https://www.linkedin.com/company/superkickbrand 🔶 BUILD YOUR BRANDING LIBRARY Find curated lists at our Bookshop.org page. 🔶 Create content 10x faster with AI. Start your free Jasper AI trial. | |||
| Jimmy Bryant, Atomicchild | 13 Dec 2022 | 00:44:20 | |
People across the U.S. turn to Jimmy Bryant's business Atomicchild to show off their love of the outdoors. In fact, his products are sold in outdoor retailers such as REI. But his road to success wasn't easy. On this episode, he shares his struggles and the approaches he took to turn things around and build the Atomicchild brand. Jimmy's Website Jimmy on YouTube Jimmy's Facebook page @atomicchilddesign on Instagram BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com. Got a question you want us to answer during the show? Ask here. | |||
| How to Use the 80/20 Rule for Better Ads | 06 Dec 2022 | 00:06:32 | |
Not all customers are created equal, so looking at the average digital ad customer is a big missed opportunity. This week, Nick explains the 80/20 rule and how you can use it to make your pay-per-click ads more efficient and profitable. BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com. Got a question you want us to answer during the show? Ask here. | |||
| REPLAY: Non-Profit Crash Course | Kevin Bligh, The Crayon Project | 29 Nov 2022 | 00:43:12 | |
We're taking a little time off as we continue recovering from our Thanksgiving food comas. But since this is Giving Tuesday, we're revisiting an episode covering an excellent non-profit we not only interviewed but have also worked with through Superkick Branding. Kevin Bligh and his wife Beth Ann started the Crayon Project to provide schools with free multicultural art supplies. It was meant to be a small family project, but word spread rapidly. They got requests for art supply care packages from teachers across the U.S. and beyond. That’s when the Blighs got a crash course in creating a nonprofit. The Crayon Project has now spent two years putting thousands of multicultural art supplies into the hands of children in all 50 states. Support The Crayon Project: website | Facebook | Twitter | Instagram | LinkedIn BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com. Got a question you want us to answer during the show? Ask here. | |||
| The Science of Branding | Ian Norris | 22 Nov 2022 | 00:55:42 | |
We think we're totally thoughtful and rational when it comes to making buying decisions. But really, stuff is happening in our brains to drive those decisions without us even realizing it. Today, we take an intriguing dive into some of the science behind consumer behavior with Dr. Ian Norris, a Professor of Marketing at Berea College in Kentucky. Understanding the psychology of buying will help you make better branding and marketing decisions for your business. In this episode, we cover Cola Wars, the pros and cons of algorithms, recommended reading for marketers, and more. Norris teaches courses on consumer behavior and marketing research, and conducts research on topics related to emotion, judgment, and consumer values and well-being. He has published in journals such as Academy of Management Review and Journal of the Association for Consumer Research and has also co-authored a textbook on financial literacy. In addition to his work as an academic he consults on projects related to marketing research, entrepreneurial mindset, and design thinking. He is a social psychologist by training and also holds an MBA. Ian's Berea College profile | LinkedIn | Ian's Book Recommendations BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com. Got a question you want us to answer during the show? Ask here. | |||
| Building the Amazon Prime of BBQ | Shawn Walchef, Cali BBQ Media | 15 Nov 2022 | 00:52:32 | |
Shawn P. Walchef is the founder of Cali BBQ Media, podcast host, business coach, and proud dad. Since opening Cali BBQ in 2008, he has grown his San Diego restaurant and media company into a global brand using digital tools and smartphone storytelling. As a restaurateur who opened during the Great Recession, Shawn learned to use the power of the Internet to stay in business. During the Pandemic, Cali BBQ developed a scalable growth plan that is three times more profitable than the traditional full-service restaurant model. Listen up to hear Shawn's secret sauce ... of marketing, that is. You think we're gonna make him give away his BBQ recipe? Follow Shawn and Cali BBQ: calibbq.media | Facebook | Instagram | LinkedIn | Twitter | YouTube BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com. Got a question you want us to answer during the show? Ask here. | |||
| The Future Is Analog | David Sax | 08 Nov 2022 | 00:47:22 | |
Author David Sax returns to the Brand Outlaw podcast to discuss his latest book The Future Is Analog: How to Create a More Human World. The pandemic taught us a lot of things (hopefully), one being that the digital utopia we'd dreamed of kind of sucked in reality. How do we embrace the positives of modern technology while holding onto our humanity? We talk about the future of work, education, and more on this episode. Order your copy of The Future Is Analog through the Brand Outlaw Bookshop page. Read our review of David's book here. BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com. Got a question you want us to answer during the show? Ask here. | |||
| Keep It Short, Stupid. | 01 Nov 2022 | 00:18:27 | |
Nick and Matt warn against loading your messaging with details and discounts. If you're having trouble keeping your marketing messages tight for fear of customers missing something, this episode tells you what you can do instead.
BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com. Got a question you want us to answer during the show? Ask here. | |||
| The Soul of an Entrepreneur | David Sax (replay) | 25 Oct 2022 | 00:44:51 | |
We had to reschedule some interviews to take care of family business. One of those guests we're rebooking is David Sax, who we talked to on Episode 14. He'll be back to discuss his latest book, The Future Is Analog. In the meantime, catch up with this episode. David Sax is the author of The Soul of an Entrepreneur: Work and Life Beyond the Startup Myth. He joins the Brand Outlaw podcast to talk about society's tendency to deify a small subset of entrepreneurs like Elon Musk or Steve Jobs. He argues that by focusing on that sliver of the population, we ignore the vast majority of entrepreneurs: those who start bakeries or hair salons, immigrants who bring a piece of their homeland to a new country, the people who sacrifice stability for the promise of freedom from stifling workplaces. saxdavid.com | Twitter | Order The Soul of an Entrepreneur BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com. Got a question you want us to answer during the show? Ask here. | |||
| Liquid Death Looks to Crush the Water Industry | 18 Oct 2022 | 00:08:03 | |
How is canned water worth $700 million? Matt breaks down the early branding successes of Liquid Death with takeaways that can be applied to any business. BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com. Got a question you want us to answer during the show? Ask here. | |||
| Turning Inmates Into Entrepreneurs | Bryan Kelley | 11 Oct 2022 | 00:54:57 | |
Imagine being locked up in prison for a serious crime. You’re probably thinking, “This is it. My life is over. I have no future, even if I get out of here. How am I going to work? Who’s going to hire me?” Today's guest shows that there is hope of second chances. Bryan Kelley serves as the CEO of the Prison Entrepreneurship Program (PEP), an innovative nonprofit organization that unites business executives and inmates through entrepreneurial passion and servant leadership to transform lives, restore families and rebuild communities. Bryan is not only the CEO, but he is also a graduate of the program having served nearly 22 years in Texas’ prisons. As a successful re-entrant turned prison reform advocate, Bryan gives voice to those who wear the scarlet letter of ex-felon and hope to those who will. Instagram | LinkedIn | YouTube BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com. Got a question you want us to answer during the show? Ask here. | |||
| Stuntwoman Turned Businesswoman: Bunny Young, A Better Place Consulting | 09 May 2023 | 00:37:38 | |
Bunny Young is a third-generation entrepreneur, an international speaker, former stuntwoman, and retired therapist. She founded her company, A Better Place Consulting to empower and educate businesses and organizations about the impact of work-life alignment. Bunny joined the Brand Outlaw to discuss burnout prevention, workplace flexibility, and life with a service animal. Follow Bunny on LinkedIn. 🔶 BRAND OUTLAW PODCAST 🎙 Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts 🔶 FREE BUYER PERSONA PLAYBOOK Download yours at thebrandoutlaw.com 🔶 GET HELP WITH YOUR BRAND MESSAGING Work with Matt and Nick. Get started at superkickbranding.com 🔶 MORE BRANDING RESOURCES Find more podcasts and articles at thebrandoutlaw.com 🔶 FOLLOW ON LINKEDIN https://www.linkedin.com/company/superkickbrand 🔶 BUILD YOUR BRANDING LIBRARY Find curated lists at our Bookshop.org page. 🔶 Create content 10x faster with AI. Start your free Jasper AI trial. | |||
| Com-meh-nders: How DC Could Have Better Branded Their Football Team | 04 Oct 2022 | 00:20:53 | |
It's football season, so Nick and Matt discuss Washington's new name and look. They're underwhelmed, but hey, anything is better than a racial slur, right? BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com. Got a question you want us to answer during the show? Ask here. | |||
| Patagonia Founder - Planet Over Profit? | 27 Sep 2022 | 00:16:56 | |
Yvon Chouinard, the founder of clothing company Patagonia, ditched his riches to fight climate change. Matt and Nick debate whether this is cause for celebration or skepticism. BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com. Got a question you want us to answer during the show? Ask here. | |||
| Building the Draplin Brand | Aaron Draplin, Graphic Designer | 23 Aug 2022 | 01:12:05 | |
Aaron James Draplin of the Draplin Design Co. makes stuff for rock bands, comedians, restaurants, sporting goods and leftie politicians. He’s traveled the world telling his story, with over 470 speaking fiascos under his belt. What else has he done?
In this episode, Aaron talks to Nick and Matt about how he built his personal brand, the importance of consistency, and life tips for young designers. How does a punk rock ethic guide the way he interacts with fans? What's in his latest Skillshare class? What's wrong with working for Subway? Hold on for a wild ride as we wrap up season one. draplin.com | Aaron's new Skillshare class | Buy Pretty Much Everything | MORE BRAND OUTLAW RESOURCES: Soak up some branding knowledge through podcasts, videos, and articles at thebrandoutlaw.com. Got a question you want us to answer during the show? Ask here. BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK We design clear brand messaging to help businesses stand out in their markets. Visit superkickbranding.com. | |||
| Season One Breakdown | 16 Aug 2022 | 00:31:33 | |
Matt and Nick look back over the first season of Brand Outlaw and talk about what worked and what we can improve for future episodes. If you're thinking of starting a podcast, we pack some good tips into this real-time, behind-the-curtain conversation. BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com. Got a question you want us to answer during the show? Ask here. | |||
| Non-Profit Crash Course | Kevin Bligh, The Crayon Project | 09 Aug 2022 | 00:43:12 | |
Kevin Bligh and his wife Beth Ann started the Crayon Project to provide schools with free multicultural art supplies. It was meant to be a small family project, but word spread rapidly. They got requests for art supply care packages from teachers across the U.S. and beyond. That’s when the Blighs got a crash course in creating a nonprofit. The Crayon Project has now spent two years putting thousands of multicultural art supplies into the hands of children in all 50 states. Support The Crayon Project: website | Facebook | Twitter | Instagram | LinkedIn BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com. Got a question you want us to answer during the show? Ask here. | |||
| Fighting for a Fair Wage | Andrea Borgen Abdallah | 02 Aug 2022 | 00:31:42 | |
Andrea Borgen Abdallah is a mission-driven hospitality consultant focused on the intersection of restaurants, social justice, and public policy. She owned a small restaurant in Downtown Los Angeles, barcito, for 6 years, where she often advocated for an improvement in wages, benefits and standards in the hospitality industry. Abdallah was named a 2016 Eater Young Gun, and has been featured on Zagat Los Angeles’ 30 under 30. She closed barcito in June 2021, with a desire to pursue this advocacy work full-time. She is currently the Community Manager for RAISE High Road Restaurants, a subsidiary of One Fair Wage, focused on eliminating the tipped minimum wage, and improving racial, gender and wage equity in the restaurant sector. RAISE High Road Restaurants | Instagram | Facebook | YouTube | One Fair Wage BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com. Got a question you want us to answer during the show? Ask here. | |||
| Hydro Flask Founder Travis Rosbach on Building a Billion Dollar Brand | 26 Jul 2022 | 00:53:55 | |
Travis Rosbach is the inventor and founder of Hydro Flask®. It's now a global, billion-dollar brand, but it certainly wasn't an overnight success. We talk to him about launching this business during the Great Recession. We also get into his current business venture The Tumalo Group, outdoor exploration, gangsta rap and more. Travis' LinkedIn page | Hydro Flask | The Tumalo Group THANKS FOR HELPING MAKE 25 EPISODES HAPPEN Please help other people find the show so that they can enjoy fun conversations and practical business advice. Rate, review, subscribe, and share. BRAND OUTLAW IS POWERED BY SUPERKICK BRANDING For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com. Got a question you want us to answer during the show? Ask here. | |||
| Elon vs Twitter | Recession? Don't Stop Marketing | 19 Jul 2022 | 00:33:15 | |
Elon flips the bird to Twitter, but the bird flips back. Nick and Matt discuss the latest in the ongoing saga of Musk and the social media giant. Then they get into a topic that's actually useful: How to adjust marketing and branding strategies to weather an economic downturn. Brand Outlaw is brought to you by Superkick. For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com. Got a question you want us to answer during the show? Ask here. | |||
| Mental Health in Business and Supporting the LGBTQ+ Community | Melissa DaSilva | 12 Jul 2022 | 00:42:02 | |
Melissa is a successful physical NFT artist, entrepreneur, therapist, and coach who motivates other LGBTQ+ individuals and artists to take their life and career to the next level. She is also the curator of online gallery QueerNFT.io where she hosts art pieces of Queer Artists while offering education around creating tangible NFTs and the benefits of leveraging the Web3 space to generate income and provide funding for non-profit causes in the LGBTQ+ community. Melissa's website | QueerNFT.io | LinkedIn | Twitter | Instagram | Facebook | YouTube Brand Outlaw is brought to you by Superkick. For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com. Got a question you want us to answer during the show? Ask here. | |||
| Good Leaders Look Inward | 05 Jul 2022 | 00:11:35 | |
Hey Outlaws. We hope our American listeners had a great Fourth of July, and we hope everyone else's week is off to an awesome start. We're taking a little holiday break, but we don't want to completely leave you hanging. Here's a portion from an older YouTube clip featuring a conversation between Nick, Matt, and our friend and former video producer Graham. We talk about how business leaders can look within to build stronger teams with more accountability. Brand Outlaw is brought to you by Superkick. For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com. Got a question you want us to answer during the show? Ask here. | |||
| Breaking Down the Pepsi Rebrand | 02 May 2023 | 00:09:29 | |
Pepsi recently unveiled new branding, the first major rebrand since 2008. In this quick-hit episode, Matt breaks down the key elements of the new look and gives his thoughts on how it compares to the previous one. Check out the rebrand here: https://thebrandoutlaw.com/new-pepsi-logo-goes-back-to-bold/ 🔶 BRAND OUTLAW PODCAST 🎙 Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts 🔶 FREE BUYER PERSONA PLAYBOOK Download yours at thebrandoutlaw.com 🔶 GET HELP WITH YOUR BRAND MESSAGING Work with Matt and Nick. Get started at superkickbranding.com 🔶 MORE BRANDING RESOURCES Find more podcasts and articles at thebrandoutlaw.com 🔶 FOLLOW ON LINKEDIN https://www.linkedin.com/company/superkickbrand 🔶 BUILD YOUR BRANDING LIBRARY Find curated lists at our Bookshop.org page. 🔶 Create content 10x faster with AI. Start your free Jasper AI trial. | |||
| Scaling Mindset and Communicating to Hispanic Audiences | Gabriela Pulido, Scalto | 28 Jun 2022 | 00:42:49 | |
Gabriela Pulido is the Founding Partner of Scalto, a company that focuses on branding and communications to help Hispanic and Latin American B2B service businesses become scalable. She joins the Brand Outlaw podcast to talk about business, communication, and how dealing with a harrowing experience made her stronger. Topics from this episode:
Scalto website | Twitter | Instagram | Gabriela's LinkedIn Brand Outlaw is brought to you by Superkick. For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com. Got a question you want us to answer during the show? Ask here. | |||
| How to Increase Business With a Brand Mascot | Manny Cartoon | 20 Jun 2022 | 00:43:57 | |
Manny Cartoon does incredible work designing fun brand mascots. In fact, he made one for Brand Outlaw. That badass cactus you see on the episode cover and on our YouTube channel was created by Manny Cartoon. He joins the podcast to talk about how a character mascot created specifically for your business can make your brand stand out, tap into nostalgia, and help bring in loyal customers. Bonus content: After recording Manny's interview, he showed Nick and Matt the final version of the new Brand Outlaw mascot. Watch the reveal on our YouTube channel. mannycartoon.studio | Instagram Brand Outlaw is brought to you by Superkick. For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com. Got a question you want us to answer during the show? Ask here. | |||
| Elvis Wedding Chapels Get All Shook Up | 14 Jun 2022 | 00:38:10 | |
The group that owns the rights to Elvis Presley's name and image are cracking down on Las Vegas' Elvis-themed wedding industry. Nick and Matt break down why this move is short-sighted and what they should be doing instead to bolster the King's brand and legacy for a new generation.
Brand Outlaw is brought to you by Superkick. For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com. Got a question you want us to answer during the show? Ask here. | |||
| Business and Boogie Nights | Michael Stein, Long Shot Leaders Podcast | 07 Jun 2022 | 00:51:30 | |
Michael Stein is an entrepreneur, actor, writer, director, producer and stand-up comedian who has acted and worked with multiple Academy Award winning actors, filmmakers, producers and Fortune 500 leaders. Michael is the host of the Long Shot Leaders Podcast, which tells the story of underdogs who have found success. He joins Brand Outlaw to talk acting, personal development, career pivots, and more. We also ask him a "really f_cked up question" by making him choose his favorite Godfather movie. longshotleaders.com | Twitter | Instagram Brand Outlaw is brought to you by Superkick. For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com. Got a question you want us to answer during the show? Ask here. Learn more through our YouTube content. Follow us on LinkedIn, Twitter, and Instagram. Beef up your business mind at our Bookshop page. | |||
| Walmart Gets (Freezer) Burned | 31 May 2022 | 00:32:05 | |
Walmart decided to celebrate, make that exploit Juneteenth. Nick and Matt talk about why what they did was bad branding (and a crappy move in general). They also talk about why brands can do better than "giving back" plus the importance of a brand guardian. Brand Outlaw is brought to you by Superkick. For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com or email info@superkickbranding.com for a free 30-minute consultation. Learn more through our YouTube content. Follow us on LinkedIn, Twitter, and Instagram. Beef up your business mind at our Bookshop page. | |||
| Strategy and Process Come First | Natasha Davis, Impact Branding | 24 May 2022 | 00:43:36 | |
Obviously, large businesses have an inherent advantage over small businesses in terms of money or name recognition. But they also have an advantage in that they often understand branding, strategy, and process better than many small business owners who are looking for quick wins. Natasha Davis wants to help change that. Natasha is the CEO of Impact Branding. We talk shop about branding vs. design, how processes lead to profitability, and the mistakes we all make when first starting a business. natashadavisvisionary.com | Twitter | LinkedIn Brand Outlaw is brought to you by Superkick. For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com or email info@superkickbranding.com for a free 30-minute consultation. Learn more through our YouTube content. Follow us on LinkedIn, Twitter, and Instagram. Beef up your business mind at our Bookshop page. | |||
| Concise Messaging | RIP iPod | Should Artists Post on LinkedIn? | 17 May 2022 | 00:40:50 | |
Nick and Matt explain how to use the buyer's journey to make your messaging more concise and effective. They talk about the balancing act of making a website user friendly without sacrificing SEO value. Plus, they answer a listener question about whether artists should post to LinkedIn, and they memorialize the iPod. Brand Outlaw is brought to you by Superkick. For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com or email info@superkickbranding.com for a free 30-minute consultation. Learn more through our YouTube content. Follow us on LinkedIn, Twitter, and Instagram. Beef up your business mind at our Bookshop page. | |||
| The Soul of an Entrepreneur | David Sax | 10 May 2022 | 00:44:51 | |
David Sax is the author of The Soul of an Entrepreneur: Work and Life Beyond the Startup Myth. He joins the Brand Outlaw podcast to talk about society's tendency to deify a small subset of entrepreneurs like Elon Musk or Steve Jobs. He argues that by focusing on that sliver of the population, we ignore the vast majority of entrepreneurs: those who start bakeries or hair salons, immigrants who bring a piece of their homeland to a new country, the people who sacrifice stability for the promise of freedom from stifling workplaces. saxdavid.com | Twitter | Order The Soul of an Entrepreneur Brand Outlaw is brought to you by Superkick. For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com or email info@superkickbranding.com for a free 30-minute consultation. Learn more through our YouTube content. Follow us on LinkedIn, Twitter, and Instagram. Beef up your business mind at our Bookshop page. | |||
| Pushing for Diversity | Leslie Xia, Millie Magazine | 03 May 2022 | 00:43:22 | |
This week's guest has not only an impressive resume in the world of magazine design but also the courage to push for change when necessary. Leslie Xia is a queer Chinese American art director. They studied graphic design at the Maryland Institute College of Art and have worked for companies like the Foundry 360 at DotDash Meredith, Men's Health, VICE News, and Fast Company. Their personal work focuses on race, gender identity, and social justice. Leslie joins Brand Outlaw to discuss their role as art director at Millie, a money magazine for women. We talk about their time at Men's Health, where they pushed for the publication to be more inclusive of non-binary people. Leslie also recounts creating opportunities by making what you wish existed and gives advice for fostering a more respectful workplace. lesliexia.com | Twitter | Instagram | LinkedIn Brand Outlaw is brought to you by Superkick. For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com or email info@superkickbranding.com for a free 30-minute consultation. Learn more through our YouTube content. | |||
| Derrick Baker, Relish Brand | Chicago Style Threads | 26 Apr 2022 | 00:33:36 | |
If you try to appeal to everyone, you appeal to no one. Figure out who your core audience is, and solve their problems better than anyone else can. Derrick Baker knows all about doubling down on a core audience. His apparel company Relish Brand isn’t for everyone. He took his hometown pride in the great city of Chicago and made clothes specifically for people who love the Windy City as much as he does ... but with a punk rock aesthetic. Does that leave potential customers on the table? Maybe. But it also builds brand loyalty with the people who do feel that Relish Brand is for them. We talk about that plus hot dogs, Insane Clown Posse, and more on this episode of Brand Outlaw. relishbrand.com | Facebook | Instagram | Twitter Brand Outlaw is brought to you by Superkick. For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com or email info@superkickbranding.com for a free 30-minute consultation. Learn more through our YouTube content. | |||
| Tag Team's DC The Brain Supreme on Whoomp!, Business, and Live Shows (pt 2) | 25 Apr 2023 | 00:32:15 | |
In part two of our interview with DC "The Brain Supreme" Glenn, of Tag Team, we talk about "Whoomp! There It Is" and how musicians can create killer live shows when most of the audience knows only one song. DC continues giving life and business advice that everyone should hear. And you'll never believe his answer when we ask what music he listens to today. 🔶 BRAND OUTLAW PODCAST 🎙 Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts 🔶 FREE BUYER PERSONA PLAYBOOK Download yours at thebrandoutlaw.com 🔶 GET HELP WITH YOUR BRAND MESSAGING Work with Matt and Nick. Get started at superkickbranding.com 🔶 MORE BRANDING RESOURCES Find more podcasts and articles at thebrandoutlaw.com 🔶 FOLLOW ON LINKEDIN https://www.linkedin.com/company/superkickbrand 🔶 BUILD YOUR BRANDING LIBRARY Find curated lists at our Bookshop.org page. 🔶 Create content 10x faster with AI. Start your free Jasper AI trial. | |||
| Superkick Is Here | Trademark Advice | 19 Apr 2022 | 00:26:00 | |
Big news! Nick and Matt announce the launch of their branding consultancy Superkick. Hear about their service offerings, and get some helpful advice on the importance of filing your business name for trademark registration as early as possible. Brand Outlaw is brought to you by Superkick. For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com or email info@superkickbranding.com for a free 30-minute consultation. Learn more through our YouTube content. | |||
| Never Too Late to Start | The Bunn | 12 Apr 2022 | 01:08:21 | |
The Bunn is the 50 year old, baritone, sludge metal guy on the internet. A self propelled, high functioning autistic, multidisciplinary artist, he's on a mission to build a music career in a niche style while leveraging his neurodiversity as a creative asset. It's a tall order, but his careful planning and infectious optimism could be the keys to his success.
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| Brand Outlaw Podcast Trailer | 09 Apr 2022 | 00:01:06 | |
Superkick workshops and strategy sessions: For your brand to succeed, you need to proudly and clearly plant your flag. We'll work with you one-on-one to develop your brand's positioning, messaging, and more. Visit superkickbranding.com for a free 30-minute consultation. Learn more through our YouTube content. | |||
| Matt Houser, Columbus State University Women's Basketball Coach | 05 Apr 2022 | 00:57:47 | |
What’s it like coaching college sports in the age of social media? If you’re a young athlete, this is a great time because you have access to coaches and recruiters at a level that never existed until recently. But on the flip side, if everyone has access, it’s that much harder to stand out. We talk to Columbus State University Women's Basketball Coach Matt Houser about what it takes for a potential recruit to grab his attention and prove they’re worthy of a roster spot. His advice is perfect for young athletes but can also be applied for any brand struggling to stand out. Coach Houser's website | LinkedIn | Twitter | Instagram Brand Outlaw workshops and strategy sessions: For your brand to succeed, you need to proudly and clearly plant your flag. We'll work with you one-on-one to develop your brand's positioning, messaging, and more. Visit our website or email info@brand-outlaw.com for a free 30-minute consultation. Learn more through our YouTube content. | |||