Welcome to Brand New Era—the podcast for bold entrepreneurs rewriting the rules. Hosted by Raez, brand photographer & personal branding expert, each episode serves up real talk, mindset shifts, and strategy for showing up, standing out, and building a business that actually feels like you. If you're done playing small and ready to rise, you’re in the right place.
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Higher Self vs. Most Iconic Self: The Key to Unlocking Your Next Level | S1E10
Season 1 · Episode 10
Tuesday, December 23, 2025 • Duration 31:07
Hot take? Your higher self might actually be the one thing blocking you from reaching your next level.
In this episode, Raez Argulla unpacks why higher self language quietly creates pressure, comparison, and distance—and how replacing it with “most iconic self” will completely changed the way you move, decide, and show up in your life, brand and business.
This conversation explores what it actually means to embody your next level instead of overthinking it. From acting before you’re ready and letting yourself be seen while evolving, to making both bold and micro decisions that compound over time, Raez breaks down how being iconic normalizes the messy middle and turns momentum into something embodied, not forced.
If you’ve been doing the mindset work but still feel stuck waiting to feel “ready,” this episode just might be the key to unlocking your next-level identity shift!
✨ Connect with Raez
If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight.
Let’s keep the conversation going!
📸 Work with me:raezcreative.com — brand photography + video content that gets you paid for being you.
🏆 Join Content Club: Weekly sessions and community support to help you build a consistent presence while growing your brand and visibility
If this podcast has inspired, motivated or given you an “aha moment”, please consider leaving a review or ⭐⭐⭐⭐⭐ rating on your favourite platform.
Thank you for being here! 🫶🏼
Chapters
00:00 The Language of Higher Self Is Failing You
03:48 Why We’re Rebranding It to Most Iconic Self
06:22 The Key to Your Next Level Is Being Iconic
10:42 The Iconic Self-Embodiment Framework
17:26 Transforming Mindset for Iconic Living
22:05 The Ripple Effect of Bold Decisions
26:43 Daily Micro-Choices for Iconic Living
28:11 Journal Prompts for an Iconic Identity Shift
How to Stay Visible While You’re Rebranding, Transforming, or Pivoting | S1E9
Season 1 · Episode 9
Tuesday, December 16, 2025 • Duration 43:24
You don’t need to disappear to reinvent yourself—and you definitely don’t need to wait until everything is “figured out” to be visible.
In this episode, Raez Argulla breaks down what it really looks like to build a brand while you’re still becoming. She shares her own lived experience of personal transformation, identity shifts, and evolving publicly—and why visibility during change isn’t a liability, it’s the whole point.
Raez introduces her Becoming While Building Method for for navigating transformation in real time, while staying connected to your audience and grounded in who you’re becoming. This conversation is about letting your brand evolve with you, trusting that clarity comes from movement, and inviting your audience to grow with you instead of watching you from the sidelines.
If you’ve been feeling the pull to change—but worried about confusing people, losing momentum, or “doing it wrong” when it comes to your online presence—this episode is your permission slip to show up anyway.
✨ Connect with Raez
If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight.
Let’s keep the conversation going!
📸 Work with me:raezcreative.com — brand photography + video content that gets you paid for being you.
Leading with Alignment: Building a Values-Driven Business with Heart | Kathryn LeBlanc | S1E8
Season 1 · Episode 8
Tuesday, December 9, 2025 • Duration 38:34
Building a business that feels good shouldn’t come at the cost of doing good. In this episode, host Raez Argulla sits down with Kathryn LeBlanc, founder of LeBlanc & Co. Communications, to talk about what it really looks like to lead with alignment. Kathryn shares her journey from working in the nonprofit world to building her own strategy-first agency focused on social good. Together, they unpack the realities of running a values-driven company—from maintaining balance and integrity to using creativity as a force for advocacy. Kathryn also sheds light on the power of storytelling in shaping impact and offers grounded advice for leaders striving to build businesses that stay true to their values, even when it’s not the easy choice.
If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight.
Let’s keep the conversation going!
📸 — brand photography + video content that gets you paid for being you.
How to Create Magnetic Content That Feels Authentically You | S1E7
Season 1 · Episode 7
Tuesday, December 2, 2025 • Duration 27:57
If you’ve ever felt stuck, overthinking every single post, or burning out trying to keep up with trends, then this episode is for you. Raez Argulla breaks down how to create magnetic content—the kind that attracts your audience naturally because it feels real. From her journey as a social media manager to rediscovering her authentic voice, Raez shares practical tools to overcome perfectionism, analysis paralysis, and burnout.
You’ll learn how authenticity outperforms trends, how Human Design and energy can shape your content strategy, and simple, practical ways to experiment and build your signature content online.
If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight.
Let’s keep the conversation going!
📸 Work with me:raezcreative.com — brand photography + video content that gets you paid for being you.
From Burnout to a Building a Brand That Feeds You | Alyssa Morrisette | S1E6
Season 1 · Episode 6
Tuesday, November 25, 2025 • Duration 47:13
What if chasing stability was the very thing keeping you from feeling fulfilled? In this episode, host Raez Argulla sits down with Alyssa Morissette to share her inspiring journey from a corporate career in insurance to becoming a Zumba instructor and small business owner. Alyssa opens up about navigating burnout, building a support system, and creating a brand that truly reflects her energy and values. Together, they explore the power of community, self-care, and knowing when to pause and recharge—reminding us that following what lights you up can lead to both personal and professional freedom.
If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight.
Let’s keep the conversation going!
📸 Work with me:raezcreative.com — brand photography + video content that gets you paid for being you.
👀
The Female Gaze & Self-Image: How to Be Seen By Yourself First | S1E5
Season 1 · Episode 5
Tuesday, November 18, 2025 • Duration 36:24
What if you stopped waiting for the world to see you—and learned to see yourself first? In this episode, Raez Argulla explores the concept of the female gaze, contrasting it with the male gaze and unpacking its significance in photography, representation, and self-empowerment. Drawing from her university thesis and her journey as a photographer, she reflects on how women can reclaim their stories by witnessing themselves through their own eyes. The conversation dives into emotional intimacy, visibility, and the transformative power of self-recognition—offering practical ways to redefine how you see yourself both in life and in front of the camera.
📖 Literature Mentioned:
John Berger, "Ways of Seeing" (1972)
Laura Mulvey, "Visual Pleasures and Narrative Cinema" (1975 essay)
Roland Barthes, "Camera Lucida" (1980)
✨ Connect with Raez
If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight.
Let’s keep the conversation going!
📸 Work with me:raezcreative.com — brand photography + video content that gets you paid for being you.
Owning Your Story Even When It’s Messy | Megan Dirks | S1E4
Season 1 · Episode 4
Tuesday, November 11, 2025 • Duration 43:45
Every chapter of your story—even the messy ones—can become your greatest strength. In this episode, host Raez Argulla sits down withbrand strategist Megan Dirks to explore what it really means to own your story online. From growing up in Nova Scotia to building multiple businesses, Megan shares her journey of resilience, reinvention, and self-discovery. She opens up about The Girl on the Left, the lessons she’s learned about storytelling, and why authenticity is the ultimate magnet in business. Together, Raez and Megan dive into the power of community, connection, and leading with heart as they gear up for their first Brand Bliss Escapes retreat—a conversation that proves there’s no such thing as failure, only growth and evolution.
If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight.
Let’s keep the conversation going!
📸 — brand photography + video content that gets you paid for being you.
The Power of Being Seen as the Face of Your Brand | S1E3
Season 1 · Episode 3
Tuesday, November 4, 2025 • Duration 51:22
Being seen isn’t about confidence—it’s about courage. In this episode, Raez Argulla explores the power of showing up as the face of your brand—and how visibility becomes an act of empowerment when you stop waiting to feel ready. She shares her own journey of overcoming the fear of being seen, from hiding behind the camera to confidently owning her spotlight, and how vulnerability became her greatest strength. Through stories, mindset shifts, and practical tools, Raez unpacks how to move past perfectionism, embrace authenticity, and build the confidence to show up online.
✨ Connect with Raez
If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight.
Let’s keep the conversation going!
📸 Work with me:raezcreative.com — brand photography + video content that gets you paid for being you.
How to Find Your Passion & Purpose Without Overthinking It | S1E2
Season 1 · Episode 2
Tuesday, October 28, 2025 • Duration 41:55
What if your purpose wasn’t something you had to find—but something that’s been unfolding all along? In this episode, Raez Argulla breaks down the real difference between passion and purpose, how they work together, and why understanding both can change the way you build your brand. She explores common myths, the clues hidden in childhood hobbies, and how tools like astrology, journaling, and self-reflection can help you uncover what truly fuels you. Packed with practical insights and mindset shifts, this episode will help you connect your passions to your purpose—and your purpose to your brand.
If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight.
Let’s keep the conversation going!
📸 Work with me:raezcreative.com — brand photography + video content that gets you paid for being you.
✈️ Join our next retreat | Nov 5-7, 2025 | Kelowna, BC:— the luxury brand retreat for women ready for connection, clarity and community.
Building a Brand with Heart | S1E1
Season 1 · Episode 1
Tuesday, October 21, 2025 • Duration 33:31
Every strong brand starts with heart. In this debut episode, Raez Argulla introduces the theme of the season—building a brand with heart—and unpacks what it really means to create a brand rooted in passion, values, and authenticity. She shares personal stories and insights on aligning who you are with what you do, offering a grounded reminder that the most magnetic brands don’t chase trends—they lead with purpose, alignment, and heart.
✨ Connect with Raez
If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight.
Let’s keep the conversation going!
📸 Work with me:raezcreative.com — brand photography + video content that gets you paid for being you.
✈️ Join our next retreat | Nov 5-7, 2025 | Kelowna, BC:brandblissescapes.com — the luxury brand retreat for women ready for connection, clarity and community.
Discover shows related to Brand New Era, based on actual content similarities. Explore podcasts with similar topics, themes, and formats, backed by real data.
And if this episode hit home, share it with a friend or tag me on IG—I’d love to hear what landed for you 💖
Chapters
00:00 Embracing Personal Transformation 01:03 Building Your Brand in Public 01:31 The Power of Visibility and Trust 06:52 The Becoming While Building Method 16:20 Embracing Change and Intuition 20:22 Building in Public: The Power of Sharing 23:24 The Journey of Community Leadership 28:30 Finding Clarity in Purpose 36:16 Creating Content Club: A Collaborative Approach 41:46 Lessons from Building in Public 42:53 Reflection Questions for Transformation
And if this episode hit home, share it with a friend or tag me on IG—I’d love to hear what landed for you 💖
Chapters
00:00 The Concept of the Female Gaze00:11 Personal Journey and Thesis Project05:26 What is the Male Gaze?06:36 The Emotional Depth of the Female Gaze09:01 The Impact of Representation in Media11:07 The Art Show Experience13:16 Empowerment Through Photography16:02 Transformation and Client Stories18:42 Transformative Moments in Photography21:46 The Impact of the Female Gaze25:52 Empowering Self-Representation27:31 Tools for Self-Recognition33:26 Journaling and Reflection for Self-Discovery
