Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design with industry experts Rob Mayerson and Robin Goffman.

👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/

This episode is a must-watch for anyone looking to refine their approach to branding with strategic frameworks and real-world applications.

In this discussion, Stephen, Rob, and Robin provide valuable perspectives on the necessity of structured processes in brand identity design, drawing from the updated version of Alina Wheeler's renowned book. Learn how to apply lessons from top brands and how to effectively design touch points to enhance the brand experience across various media.

If you're aiming to enhance your brand identity strategies and understand the intricacies of designing with a systematic approach, this episode offers essential knowledge and expert insights. Make sure to subscribe for more deep dives into brand strategy with leading professionals in the field.

For more brand strategy resources and downloads visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/

Welcome to this insightful episode where we dive deep into the world of marketing science with Professor Byron Sharp.

Discover how brands grow and what marketers often overlook in their strategies.

👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/

In this episode, Professor Byron Sharp, Director of the Ehrenberg-Bass Institute for Marketing Science, shares his valuable insights on evidence-based marketing.

We explore topics such as physical and mental availability to raise brand awareness, the role of the primitive brain in decision-making, and strategies for smaller brands to compete in busy markets.

Learn about the importance of non-targeted marketing, differentiation, and how to effectively increase your customer base while considering market penetration.

Discover the concept of category entry points and how to identify and exploit these moments for market entry.

Don't miss this opportunity to learn from an influential marketing professor who follows the science and evidence for how to grow brands.

Stay tuned for a comprehensive discussion on these critical aspects of marketing science!

For more brand strategy resources and downloads visit ⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/

Hey there, you've landed on the right video if you're looking to get the lowdown on "Branding 101: How To Build A Strategic Brand in 2024". Seriously though, this isn't just another branding basics video. We're diving deep into the world of branding for beginners and experts alike.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/

In my opinion, this branding guide is a must-watch for anyone looking to learn branding. We're covering everything from branding strategies and branding techniques to branding tips that will help you brand your business like a pro.

The funny thing is, branding can seem complicated, but it doesn't have to be. With our branding 101 tutorial, you'll be well on your way to mastering the branding principles that matter.

So, what I'm getting at is, whether you're looking for branding advice, branding best practices, or you're just starting out with branding for startups, small businesses, or as an entrepreneur, this video is for you.

Long story short, this is your one-stop-shop for all things branding. Now, this is interesting, right? If you ask me, there's no better time to dive into the world of branding. So, let's get started with our branding 101 course and take your branding skills to the next level.

Just saying, don't forget to like, share, and subscribe for more branding lessons. The bottom line is, we're here to help you succeed in your branding journey. So, let's do this together. Welcome to Branding 101!

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Learn how to build strong brands using modern strategies and stories with the author of Building Strong Brands, Aaker on Branding and Brand Leadership, David Aaker. 

👉 Learn more:⁠ ⁠https://brandmasteracademy.com/brand-master-podcast/⁠⁠ 

First David breaks down the difference between business strategy vs brand strategy before highlighting the evolution of branding from marketing. 

Next, you’ll discover what brand awareness actually is, how small businesses can create it, and how important brand messaging is. Then David Aaker dives into stories and brand storytelling. 

He explains what brand storytelling is, what a signature story is, and the process of creating a signature story for your brand. 

Then you’ll learn what game-changing sub-categories are, how to create one, and David Aaker's top tips for building strong brands in modern markets. 

For more brand strategy resources and downloads visit⁠ ⁠https://brandmasteracademy.com/⁠⁠ 

Learn how to create a competitive positioning strategy for your brand with this 7-step process framework  

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

By the end of this episode, you’ll know how to create a competitive positioning strategy for your brand with this 7-step process framework. 

First, we’ll answer the question “What is competitive positioning?” and why most business owners and entrepreneurs overlook it. 

Then you’ll discover why developing a competitive position in the market is so important in influencing whether or not your target audience buys. 

Next, we’ll look at why decision-making factors are so influential when it comes to an effective competitive positioning strategy and I’ll provide you with examples of high-value buying decision factors.  

Then we’ll dive into the brand strategy process steps to develop an effective positioning strategy for your own brand or a client. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠ 

Learn 8 types of price segmentation with these price structure examples to increase appeal and market share. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

By the end of this episode, you’ll have 8 examples of price segmentation to use in your pricing strategy. 

First, you’ll learn what price segmentation is before understanding exactly how it works with a modern segmentation example. 

Next, you’ll discover the pros and cons of pricing segmentation and how the advantages and disadvantages of each strategy influence pricing structure decisions. 

Then we’ll dive into the different types of pricing segmentation so you can understand how to integrate an effective price segmentation strategy for your brand. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠ 

Discover how to position as an expert with expert positioning for creative agencies and freelancers from the author of “The Business Of Expertise”, David C. Baker. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

• How David C. Baker Became An Expert 

• How Expert Positioning Opens Doors 

• Positioning Factors For Creative Agencies

• How To Build Your Expertise 

• Content vs Insights 

• Don’t Give Away Thinking For Free 

• How To Sell Your Thinking 

• How To Charge For Your Thinking 

• How To Gain Authority And Control The Conversation 

• Mistakes To Avoid Selling Expertise 

• Question To Ask Clients To Sell Strategy 

• Top 3 Tips To Position As An Expert 

First, we bust the myth that expert positioning or niching to specialize, closes the door to other businesses, with practical ways to navigate it. 

Next, we discuss the factors creative professionals and freelancers should consider before defining their positioning strategy. 

Then we analyse the difference between selling your thinking and selling execution services and how too many agencies give brand strategy away for free. 

Next, you’ll discover how to gain authority and take control of the conversation in the discovery or prospecting stage and the questions to ask clients to lead them to strategy services. 

Finally, David C. Baker shares his top three tips for establishing expert positioning in modern creative and branding markets. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠ 

Learn how global branding agency Johnson Banks uses strategy and design to build brands for their clients with “Branding In Five And A Half Steps Author” Michael Johnson. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

How Global Agency Johnson Banks Began Why Brand Strategy Has Become So Important Why Clients Are Demanding Strategic Work How To Find The Right Problems To Fix The Importance Of The Brand Audit The Importance Of Client Exercises The Importance Of Unifying The Leadership Team Brand Strategy Workshops Pricing Creativity (Different Models) Top Three Tips To Build A Global Agency 

First, you’ll discover how Michael Johnson started the global agency Johnson Banks began in 1992 and how they found their first clients. 

Next, we discuss why brand strategy has become so important and how more clients understand it and demand it. 

Then you’ll discover how to find the right problems to fix using brand audits and client exercises. 

Next, you’ll learn the importance of unifying the leadership team and the role of the brand strategy workshop. 

Finally, we’ll cover how to price creativity using different pricing structures and the top three tips from Michael Johnson to build a global agency from scratch. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠ 

Learn what price segmentation is and how brands use it to appeal to different market segments. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

By the end of this episode, you’ll know what price segmentation is and how to use it with a modern price segmentation example. 

First, we’ll answer the question “What is price segmentation?” so you can understand how brands charge different market segments different prices for the same or similar products or services. 

Next, we’ll take a look at an example of price segmentation with Adobe and how they offer students discounted pricing as a stepping stone to their full pricing structure. 

We’ll also take a look at value-based pricing typically used in the creative services industry where agencies charge clients based on the value of the work to specific clients. 

Next, you’ll discover how to develop a price segmentation strategy for your own brand with this step-by-step process. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠ 

Learn how to grow your design, creative, branding, or digital marketing agency with tips, insights, and stories from Chris Do from The Futur. 

👉 Learn more:⁠ ⁠https://brandmasteracademy.com/brand-master-podcast/⁠⁠ 

First, we’ll cover how to get started with your agency and how to get your first clients. 

Next, you’ll discover the importance of networking and being nice to grow your referral base. 

Then, we’ll dive into how to grow your team, delegate tasks, and scale with processes. 

Next, we’ll explore marketing strategies for creative agencies and the importance of brand strategy to your clients. 

Finally, Chris Do shares his top tips for creating and building an agency from scratch to success. 

For more brand strategy resources and downloads visit⁠ ⁠https://brandmasteracademy.com/⁠⁠ 

Learn what differentiated marketing strategy is and how Nike uses it to appeal to specified market segments. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

Next, you’ll discover the advantages and disadvantages of the differentiated marketing strategy and how these pros and cons impact brands. 

Then we’ll quickly look at the difference between differentiated marketing vs undifferentiated marketing to understand their uniqueness before we dive into the Nike differentiated marketing example. 

Next, you’ll learn how to create a differentiated marketing strategy for your brand with this 4-step process. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Learn how to create a differentiation strategy for your brand with these easy-to-follow process steps and examples. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

By the end of this episode, you’ll know how to create a differentiation strategy for your brand or your clients by using this step-by-step process guide.

First, you’ll learn the difference between broad differentiation vs focused differentiation strategy before looking at each in more detail. 

Then you’ll discover the broad differentiation strategy example from Whole Foods before you learn how to develop a differentiation strategy for the brands you’re building. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

By the end of this episode, you’ll have 6 highly effective sales tips you can use to convert prospects into clients and increase revenue for your business. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll discuss the elephant in the room that most people don’t like sales yet businesses simply don’t survive without them. 

Next, you’ll learn to shift your perspective away from selling to helping and where to find more confidence to do that. 

Next, we’ll look at sales tips and techniques that actually work for branding businesses and creative agencies so you can get more branding clients. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

 Discover what brand trust is and how it builds consumer confidence, consumer trust, and brand equity, 

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

 First, we explore exactly what brand trust is, how it aligns with the human brand philosophy, and the elements that affect consumer confidence. 

Next, you’ll discover why brand trust is so important in building brand awareness, adoption, and advocacy. 

Finally, we’ll explore the list of benefits of growing brand trust and how it leads to brand equity and loyal customers.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have 6 branding psychology and persuasion principles that you can use every day in marketing your brand. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

Influence: The Psychology of Persuasion has been one of the most influential books I have read in business and branding.

In this podcast episode, I break down the principles taught by author Robert Chialdini and how they apply to audience buying behavior and branding and marketing activities. 

If you want to understand the psychology of branding and marketing and the principles that will influence your target market to buy more of what your brand offers, then this video will show you how. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll have a step-by-step process to create a brand activation strategy and campaign. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn what brand activation is and why you would consider creating an activation campaign for your brand. 

Then, using the brand activation process and methods, you’ll learn the steps you need to follow to create brand activation activities, events, and campaigns for your brand. 

Whether you’re creating a digital brand activation campaign, defining your brand activation budget, or simply developing your brand activation brief, these steps will get your brand activated. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll know what differentiation strategy is in branding and marketing and how it provides a competitive advantage over your competition. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn that developing a brand has an overarching goal of offering up a competitive different to the audience to make the brand more appealing. 

Then we’ll break down what a brand differentiation strategy is and how it enables brands to develop an effective positioning strategy. 

Next, you’ll discover why brand differentiation is so important to achieve brand difference and how differentiation strategies and tactics influence the target market’s buying decision.

Next, we’ll look at how differentiation strategies offer a competitive advantage in business and how unique and defensible the difference is, influencing the overall brand positioning strategy. 

Then we’ll look at the types of differentiation strategies which include price differentiation, product differentiation, channel differentiation, relationship differentiation, image differentiation, and experiential differentiation. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll understand the brand strategies of some of the world’s top brands and agencies and the strategic elements they use for success. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn what brand strategy is and the role it plays in the success of top brands. 

Next, we’ll cover the essential brand strategy elements which include brand purpose, brand vision, brand mission, brand values, brand positioning, brand personality, brand storytelling, and brand identity. 

We’ll then discuss why brand strategy templates are less effective than processes before taking a look at some of the world’s best examples of brand strategy and strategic branding which include: Chipotle, Tesla, Zappos, Dollar Shave Club, Old Spice, Harley Davidson, Dove, AirBnB & Even Headphones. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll know how to find more branding clients who value brand strategy services and have to budget for them. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn how offering brand strategy services for the first time is not without its challenges. 

Next, we’ll discuss clients who don’t “get strategy” and why these clients typically expect to pay much less for branding services. 

Next, you’ll learn how part of your role as a strategist is to shift the value perspective of what you do before we dive into a step-by-step process you can follow to do exactly that. 

You’ll learn how important a lead generation system is for generating new client leads and business. 

You’ll discover that keeping the conversation about business and away from design will shift their perspective of your value and you’ll also learn how their excitement for their vision increases their desire for a positive outcome. 

We’ll then explore how more advanced questions will force your clients to rethink their branding ideas and how a strategic roadmap might help before we pivot the conversation to how we can help. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

In this episode of the brand master podcast, I’m speaking with the best-selling author of The Brand Gap, the Brand Flip, zag, scramble, and Meta-skills, Mr. Marty Neumeier about the future of branding and brand strategy. 

👉 Learn more:⁠ ⁠https://brandmasteracademy.com/brand-master-podcast/⁠⁠   

First, you’ll learn from the master, what brand strategy is with his unique definition and why it’s so important for modern creatives and brand builders.   

Next, you learn the importance of specialization, how to find your zag, and what graphic designers can do to prepare for the future.   

Later you’ll learn the difference between brand strategy vs marketing strategy and how to provide the ROI of branding.    

Finally, you’ll learn the most effective questions brand strategists need to ask to develop an effective brand strategy. 

For more brand strategy resources and downloads visit⁠ ⁠https://brandmasteracademy.com/⁠⁠

In part 2 of this episode of the brand master podcast, you’ll learn how to get bigger clients, how to grow your branding agency, and the number one thing you should do to grow as a freelancer. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn when to ask your clients for their budgets and how to ask for clients’ budgets. 

Next, you’ll learn two key strategies that will teach you how to get bigger clients with bigger budgets and projects you want to work on. 

Then, you’ll discover the importance of business systems and the secret sauce to growth and scale. 

Finally, Michael Janda shares the one thing he would do today as a solo freelancer to build and grow a successful branding agency. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠ 

In this episode of the brand master podcast, you’ll learn how to raise your rates, how to get bigger clients, and how to grow your branding agency. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll discover how Michael Janda went from junior designer to art director at a multinational brand in just 4 years.   Next, we discuss the principles of pricing your branding work and how to charge more considering production, market value, and clients' budgets.   

Then you’ll learn the advantages and disadvantages of hourly pricing, fixed-cost pricing, and value-based pricing.   

Finally, you’ll learn how to upsell your clients to brand strategy services with this simple strategy. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll know what audio branding (or sonic branding) is, and how the audio branding process works. You’ll also learn about different audio branding assets and some of the most memorable sonic branding examples. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll discover what audio branding is before we explore the differences and similarities between audio branding vs sonic branding,  

Next, we’ll discuss the evolution of audio branding, how voice search will impact it, and where it’s going.   

Then, you’ll discover the power of audio logo’s before we explore some of the most memorable sonic branding examples.   

Finally, you’ll learn about the sonic branding process, the audio branding assets you can leverage, and how to offer sonic branding services to your clients. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll know what brand activation is and why modern brands are using this strategy to create memorable engagements. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll discover exactly what brand activation is and how aims to pull customers from their everyday routine to generate real attention. 

Next, you’ll learn why brand activation is so important and how engaging interactions can remind customers that the brand is real as is their relationship with it.

Next, we’ll look at two very different brand activation and experiential marketing campaigns from two beverage brands Red Bull and Lipton. 

Finally, you’ll learn about the overarching goal of brand activation, what it aims to achieve, and the benefits of executing an effective activation campaign. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Learn how to build a thriving brand community or a brand group with examples of brand communities from top brands. 

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

First, you’ll discover what a brand community is and how it can help growing brands attract passionate groups of followers, fans, and customers.

Next, you’ll discover the step-by-step process you can use to build and grow your own brand community including:

Getting clear on your audience and their passions with audience research.

Developing your brand strategy and differentiation to attract the right people.

Defining the goals for your community so your followers and contributors get value from returning to your group.

Choosing a community platform like Slack or circle.so to bring your people together and plan the engagement of your group.

Finally, we’ll explore some of the best examples of brand communities including the Harley Davidson H.O.G brand community as well as Apple’s and Starbucks’ brand communities.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have a step-by-step process you can use to follow the path to becoming a brand manager. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll briefly cover what a brand manager brand manager is and what they do as well as how broad the brand manager role is. 

Next, we’ll dive into some of the most critical skills needed for brand management including advanced communication, outside-the-box thinking, savvy market interpretation, and adaptability. 

Then we’ll dive into the steps so you can learn how to become an account manager. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

In this episode, Learn how to get brand strategy experience so you can create a track record that will act as a hook to attract new clients who'll pay a premium. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

First, you’ll learn what brand heritage and heritage branding is and how it gives the target market a compelling & emotional reason to choose one brand over another.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

Next, we’ll look at why heritage branding is so effective in modern marketing and how humans are drawn to emotion and story through their DNA. 

Then, you’ll discover that heritage branding is not just for vintage or 100-year-old brands and how you can leverage heritage and nostalgia through the story. 

Next, we’ll get down to business and map out an easy-to-follow 5-step roadmap on how to build brand heritage through story and emotion. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

In this episode of the Brand Master Podcast, I’m speaking with Brooklyn-based professor Douglas Davis about the creative strategy framework & process taken from his highly popular book, Creative Strategy and the business of Design. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

We speak about the importance of brand strategy for modern creatives and the role of the brand strategist in educating clients on strategy including Why Brand Strategy Is Important Modern Creatives

• The Creative Strategy Framework & Process Overview
• How To Find Your Target Audience 
• How To Translate Benefits and Value To Brand Messaging
• How To Translate Brand Strategy To Marketing Strategy
• How Do We Bridge The Client's Strategy Education Gap
• The Adobe Creative Mentor Series with Douglas Davis

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

By the end of this episode, you’ll have a 5-step roadmap you can follow to build your expertise in the field of branding. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll discuss the importance and difficulty of positioning and why most fall at the first hurdle. 

Next, you’ll discover the importance of expertise and how learning your craft makes you better at what you do, more efficient, and more in-demand. 

Then, we’ll discuss the benefits of acquiring deep expertise including becoming more relevant, trustworthy, knowledgeable, competitive, and profitable. 

Next, we’ll uncover why generalists outnumber experts including how easy it is to generalize and how difficult it is to pick a specialization and acquire the required level of expertise. 

Then, you’ll learn how to become an expert in your niche with this simple 5-step process 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll understand what brand heritage, heritage branding, and brand origin are and how nostalgia branding evokes emotions and makes connections. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you learn about the meaning of heritage and it’s linked to history 

Next, you’ll discover what brand heritage is and how the history and traditions of a brand create character and tell us where it’s come from, what it believes, and why generations of consumers have trusted the brand. 

Then, you’ll learn why brand heritage is so important as more new businesses enter the market and why it offers such a competitive advantage when it comes to building relationships with the target market. 

Next, we’ll look at some heritage branding examples with Hermes and Penguin books; brands that have used nostalgia marketing to connect with their customers.

In the end, you’ll understand the power of a compelling brand origin story and the impact of brand heritage in building trust. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll have an easy-to-follow process to become a personal brand strategist or a personal branding consultant to meet the increased demand. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll discuss what a personal brand strategist or a personal branding consultant is and what they do. 

Then, you’ll discover why the demand for these branding experts has increased dramatically in recent years before we dive into the 5-step process you can follow to become a personal branding strategist. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

By the end of this episode, you’ll have the processes to define brand attributes for your brand in order to connect on a human level. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll cover the basics of what brand attributes are and how neural connections are made in our brains to provide us with a shortcut to meaning. 

Then, we’ll dive right into the step-by-step process you need to develop brand attributes for your own brand or a client. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

In this episode, you’ll learn a step-by-step process you can use to find profitable niches from branding and creative professionals. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll discover that finding a profitable niche is about taking some logical steps to identify businesses that have the budget for your services. 

Then we’ll discuss why it’s so important to find and develop an effective positioning strategy for your branding & creative business. 

Next, we’ll just into the actionable steps you need to take to uncover profitable niches. Step 1: Identify Industries With High-Profit Margins 

Step 2: Identify Sub_industries for more relevance 

Step 3: Analyse the industry branding level 

Step 4: Identify The Target Region 

Step 5: Calculate The Number Of Businesses In Your Market 

Step 6: Estimate A Conversion Rate 

Step 7: Estimate Your Average Invoice 

Step 8: Calculate Your Potential Revenue 

Step 9: Rinse Repeat & Review 

By the end of this video, you’ll have a 9-step process you can use to uncover profitable niches to find high-paying clients that have the budget to pay you for your specialist brand strategy services. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll understand the role brand attributes play in modern branding and connecting through human personality. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn how and why attributes are formed and how to provide humans with quick ease of understanding. 

Next, we’ll look at what brand attributes are and how the primitive human brand analyses brands, in the same way, it analyses predators and survival mechanisms. 

Then you’ll discover why brand attributes are important and how they contribute to the buying decision process in crowded marketplaces. 

Next, you’ll learn the difference between brand attributes vs brand personality and how attributes are the foundation for personality. 

Finally, we’ll look at a brand attributes list and discover the brand attributes of Harley Davidson, one of the 3 most iconic brands in the world 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Learn the power of brand communities, and why they’re such valuable branding assets to brands with 10 reasons to build one.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this video, you’ll understand the power of a brand community in nurturing client relationships and building an army of passionate fans.

First, you’ll discover what a brand community is and why well-managed and nurtured brand communities become powerful client generation and brand awareness tools.

Next, you’ll learn about all of the benefits of building brand communities for both the brand and the engaged target audiences that populate them, including how they’re a platform for market research and customer connections.

Then we’ll look at an excellent example of brand communities with Lego and how they use theirs to make connections and spread the word.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/   

By the end of this episode, you’ll know how to pick your niche as a branding specialist or strategist with a simple 3-step niching strategy. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll cover the topic of how difficult it is to find a profitable niche in the branding world and why most designers, creative strategists, and consultants put it in the “too hard basket” because they don’t have a niching strategy. 

You’ll also discover that niching down doesn’t mean losing business but being more relevant to a group of people making it a not-brainer to finding your niche. 

Then, I’ll show you just how easy it can be to find countless niching options for your branding business when I show you how to niche research. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

By the end of this episode, you’ll understand the difference between positioning vs differentiation vs distinctiveness and how to use these techniques in your own strategy process. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll discuss how some of the most decorated and well-renowned marketing minds have drastically differing opinions on the fundamentals of branding and marketing on why customers choose the brands they do. 

Next, we’ll discover what brand positioning is and how it became the cornerstone concept of marketing in the early 80’s through the ground-breaking book “Positioning: The Battle For Your Mind” by Al Reiss and Jack Trout. Next, we’ll look at the world of differentiation and what most professional branders and marketers believe as law. 

You’ll discover this theory from three perspectives, three authors, and three books by Simon Sinek, Jim Stengel, and Seth Godin. 

Then you’ll learn what brand distinctiveness is and learn Professor Byron Sharp’s perspective on How Brands Grow and why differentiation is not possible. 

Finally, I’ll break down my own ideas and philosophy and how brand builders must use all tools at their disposal to connect. 

For more brand strategy resources and downloads visit ⁠brandmasteracademy.com

By the end of this episode, you’ll understand what lifestyle branding is and how to create a lifestyle brand strategy in 5 steps. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll cover what lifestyle branding is and the way lifestyle brands connect by painting a picture of their audience's desired life.

Next, I’ll show you how to create a lifestyle brand with the following steps 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/ ⁠

By the end of this episode, you’ll know what lifestyle branding is and how lifestyle brands appeal to their audience through their deep desires. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll answer the question “What is a lifestyle brand?” And how it promotes the audience’s desirable lifestyle as a primary method of resonating with who they are. 

Next, we’ll look at what a lifestyle branding strategy defines including Who the audience is The desirable lifestyle they want The method to communicate this lifestyle The associations it will align with The experiences it will provide How to help them achieve it 

Then we’ll look at some lifestyle brand examples including Red Bull and Patagonia and how they paint a picture of the audience’s desirable lifestyle to resonate with who they are. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

By the end of this episode, you’ll be armed with 6 of the best branding strategies for unique marketing and differentiation in 2021 and beyond. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll discover that brands use a variety of differentiation and positioning strategies from the innovative and disruptive to the simplistic and resounding. 

You’ll also learn how these strategies simply provide meaning for the target customers as to why they should choose one brand over another.

Next, we’ll dive into all 6 unique branding strategies in marketing. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

In this episode, you’ll discover how an “Old Man’s” brand became the world’s #1 brand for men’s body wash from a simple repositioning strategy. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’’ learn about the history of the Old Spice brand, including its introduction to the market in 1937 with women’s products and a takeover from Proctor & Gamble in 1990 for $300 million. 

Next, you’ll learn how their original positioning aligned them with granddads and why that became a challenge the brand needed to overcome to survive. 

You’ll then discover how leading agency Weiden + Kennedy refocused the brand to appeal to a younger target market through a bold personality and a campaign that went viral. 

Finally, we’ll look at the impact of communication adjustment and personality on sales with a 125% increase. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

By the end of this episode, you’ll understand what brand association is and how it manifests into brand perception and reputation. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll discuss the relationship between brand assets and brand meanings and how they come together through associations. 

Then, we’ll answer the question “What is brand association” with an insight into how the human brain and neural connections work to form meanings. 

Next, you’ll discover why brand associations are important and how they form the building blocks of the brand perception in the mind of the audience. 

Then we’ll dive into how brand associations are formed through brand experiences, which become memories. 

Next, you’ll learn some practical brand association examples before we cover the different types of brand associations and the impact of negative associations. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

By the end of this episode, you’ll have a comprehensive list of 18 of the best brand strategy books and the best branding books to help you become a specialized brand strategist in 2021 and beyond. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll address the content issue and how you need to learn to separate low-value content from high-value content, and how this list of books will provide you with a foundational platform to build from. 

Then, we’ll dive into the list of 18 brand strategy books that cover the fields of brand consulting, brand positioning, brand purpose, brand storytelling, brand archetypes, differentiation, consumer behaviors, advertising, pricing, systems, facilitation, and more. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

By the end of this episode, you’ll understand what a brand persona is and the power it has in connecting a brand with its target market. You’ll also have a step-by-step template to create a brand persona for your business. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll explore how the ideas of “Standing out in the market”, “Finding your edge” and “Getting attention” all rely on having the right offer and the right message for the right person. 

You’ll also learn that there are important nuances to putting the right message in front of the right audience; which is down to the way you deliver that message. 

That’s where the brand persona comes in. Next, we’ll answer the question “What is a brand persona?” and how it’s constructed of personality traits, brand voice, language profile, attitudes, and opinions. 

Then we’ll explore why your brand needs a human persona, how people connect with brands on a primitive level, and what the difference is between a buyer persona vs brand persona. 

Finally, you’ll learn how to develop a brand persona to bring your brand to life with this 7-step brand persona template 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

By the end of this episode, you’ll have a comprehensive list of 26 branding elements you can include in your brand strategy development process. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn about the importance and individual function of strategic branding elements that are the foundations of a brand. 

Then, you’ll learn how different categories of the elements of a brand influence a variety of growth opportunities from brand positioning to personality. 

Then, we’ll dive into the comprehensive list of branding components that make up a strategic Brand. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠ 

Discover 25 of the best branding and marketing books to learn strategies to promote businesses, get more customers, and to grow your brand.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

In this video, I break down 25 of my favorite marketing books that influenced my philosophy and gave me the strategies I needed to grow my business and brand.

They include the most fundamental and influential categories of marketing and branding including email marketing, funnel marketing, marketing psychology, content marketing, influence marketing, social media marketing, copywriting, advertising, website design, marketing strategy, brand storytelling, growth hacking and more.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/  

By the end of this episode, you’ll have 14 ways to identify and avoid difficult clients so you can focus on attracting bigger and better clients. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, I’ll personally bust the myth that there are no bad clients through my own personal experiences. 

Next, we’ll cover some pretty obvious signs that you have difficult clients within your business and a piece of advice that will save you days, weeks, or months of pain. 

Then we’ll cover how to both identify and avoid difficult clients in order to focus your time, effort, and positivity on attracting bigger and better clients. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll know how to build business systems for your brand, creating agency or branding business. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll discover how most businesses start and why the need for business systems arises. 

Next, you’ll discover how increased efficiency and growth expansion are the main reasons that answer the question “Why create business systems?”. 

Then, we’’ cover the three questions you need to ask when answering the question “When should I create” business systems?”. 

Next, we’ll look at the 5 key areas of your business where you should create systems to improve efficiency and productivity including marketing, sales, onboarding, delivery/fulfillment, and administration. 

Then, you’ll learn a three-step process to create business systems for your brand. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Learn an effective brand naming process from a leading pro brand naming specialist to create a great brand name.   

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn why the brand name is so important for business success and how language plays such an important role in connecting with the audience. 

Next, you’ll learn how the brand naming process fits into brand strategy and some techniques to produce great brand name ideas. 

Then you’ll discover some of the biggest brand naming mistakes to avoid some key attributes you should develop into the name of your brand and how to balance strategic, creative, and technical considerations. 

Then we’ll dive into Rob Myerson’s seven-step brand naming process that he uses in his agency to create memorable brand names. 

Finally, Rob will provide some juicy insights from his new book Brand Naming: The Complete Guide To Creating A Name For Your Company Product Or Service 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/