Join visionary CMOs, Brand Managers and other marketing leaders as they pull back the curtain on the globe’s most iconic brands. Brought to you by IntelligenceBank, the Brand Intelligence podcast is your passport to understanding how brand gurus wield effective brand strategies to create demand, build customer loyalty and dominate markets.
The Ultimate Brand Strategy Podcast
Looking for the best brand strategy podcast? Brand Intelligence delivers unrivaled insights, strategies, and conversations with marketing trailblazers. Each episode features candid interviews with luminaries who will explore the intersection of art and science as they unveil their playbook on crafting compelling brand narratives, navigating the ever-evolving digital landscape, and defying industry norms to emerge victorious.
Looking for a top CMO podcast? Whether you're already a CMO or just aspiring to be one, our guests reveal how to create a unique brand identity and an effective brand strategy. Further, learn how to maintain brand integrity, achieve marketing compliance and harness the magnetic power of branding for unbeatable differentiation.
Looking for a top Marketing podcast? Join us as we discuss how an effective brand strategy helps drive pipeline and revenue while lowering your cost of acquisition.
Learn more at intelligencebank.com/podcast/
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In this episode of Brand Intelligence, host William Tyree talks with Jennifer Lazarz, Director of Marketing at Medical Informatics Corp, about how her team tackled brand and asset management challenges in one of the world’s most highly regulated industries: healthcare.
Crafting a Winning Brand for a Residential Community
Tuesday, July 15, 2025 • Duration 24:59
In this episode of Brand Intelligence, host William Tyree sits down with Vinay Raja, Creative & Digital Director at AVJennings, to unpack the award-winning branding campaign behind the Somerton residential community in Melbourne. With a rich history dating back to 1932, AV Jennings has long been a cornerstone of Australia’s property development landscape - but standing out in a crowded market takes more than just legacy.
Vinay shares how his team drew inspiration from Somerton’s equine roots to create a bold, distinctive identity that resonates with modern homebuyers. From navigating local competition to balancing heritage with forward-thinking design, this campaign is a great example of thoughtful community branding. Discover how AV Jennings leveraged storytelling, stakeholder collaboration, and strategic visual elements to win a Brandie Award, and why good branding is just as critical as the product itself.
Tune in for insights on the creative process behind Somerton’s vibrant, horse-inspired branding, and how it sets the community apart in a crowded suburban market. We’ll explore why emotional connection often outweighs logic in real estate branding, and how to strike the right balance between honoring history and designing for the future.
If you’re a compliance, marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.intelligencebank.com
Learn more about AVJennings at https://www.avjennings.com.au/
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How AI is Reshaping Marketing and Compliance
Monday, July 7, 2025 • Duration 45:14
Marketing teams are creating 70% more content thanks to AI, but can your compliance and brand review processes keep up?
In this episode, we explore how AI is reshaping the creative process, brand governance, and what the next two years could look like for marketing and compliance teams. From AI-first content tools to the rise of AI agents that are redefining brand tone and content reviews, we cover what marketing leaders need to know now. We’ll also break down the key differences between Generative AI and Deterministic AI, and what each means for compliance workflows, while offering practical insights on how teams are future-proofing their operations and budgets in an AI-first world.
Join Wyatt Bales, CCO at Bluprintx; Eric Reichel, SVP of Customer Success at IntelligenceBank; and William Tyree, Chief Marketing Officer at IntelligenceBank, for a forward-looking conversation that every marketing, brand, and compliance leader should hear.
Compliance in Chaos
Friday, May 9, 2025 • Duration 45:45
Fast-moving policy shifts in Washington are creating confusion for compliance teams. What’s truly changing? What’s political theater? And where is your real risk? In this episode, Matt Kelly, CEO of Radical Compliance and former Editor of Compliance Week, joins William Tyree, CMO of IntelligenceBank, to unpack the latest developments and cut through the noise. Together, they break down how political posturing, shifting enforcement priorities, and real regulatory threats are shaping the landscape for U.S. compliance leaders.
You’ll hear insights on whether compliance budgets and headcounts are at risk, if regulatory enforcement is easing or simply evolving, and which agencies continue to matter most as risk rises. If you oversee marketing compliance, this conversation will give your team the clarity it needs to stay proactive—not reactive.
If you’re a compliance, marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com
Learn more about Radical Compliance at https://www.radicalcompliance.com/
An Award-Winning Brand Refresh
Thursday, March 13, 2025 • Duration 22:14
In this episode of The Brand Intelligence Podcast, host William Tyree sits down with Sam Brown, Creative Director at Affirm, to discuss the company’s award-winning brand refresh. Sam shares the strategy behind Affirm’s brand refresh, the importance of authenticity in branding, and how their rebrand earned them a Brandie Award for “Best Rebrand or Brand Update” in FinTech. From internal roadshows to color psychology, we pull back the curtain on what it takes to successfully evolve a brand in a competitive space. Tune in for expert insights, creative inspiration, and a behind-the-scenes look at one of the most striking brand updates in finance!
If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com
Learn more about Affirm at https://www.affirm.com/
Transforming Perceptions
Wednesday, February 19, 2025 • Duration 38:02
In this episode of the Brand Intelligence Podcast, we dive into the strategic overhaul of Utah Valley University’s image through its award-winning "A Place for You" campaign, which earned them a Brandie Award for Best Rebrand in the Public University sector. William Tyree speaks with UVU's marketing and design leaders, Matt Serrao, John Kung, and Jody Birch, to explore the transformation from a local community college image to Utah’s largest, multifaceted university.
Join us as we uncover how UVU’s team tackled the challenge of shifting long-standing perceptions and building a cohesive brand identity across various university stakeholders. Learn how their multi-channel approach—with everything from billboards to bus ads—has amplified UVU’s presence and appeal to prospective students, faculty, and donors alike. Discover the insights behind integrating real student stories and creating meaningful connections through a university-wide “brand roadshow.” This episode is packed with lessons in stakeholder alignment, creative storytelling, and the power of brand transformation at scale.
If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com
Learn more about Utah Valley University at https://www.uvu.edu/
Changing the Narrative on Insurance
Wednesday, January 8, 2025 • Duration 23:43
In this episode of the Brand Intelligence Podcast, host William Tyree sits down with Dimi Bartolillo, Head of Marketing and Brand at Helia, for an in-depth conversation about Helia’s innovative campaign to reshape the perception of lender’s mortgage insurance (LMI). Helia recently won the Brandie Award for the best brand campaign in the insurance sector, and Dimi shares the story behind this success.
Tune in as Dimi discusses how Helia tackled the complex narrative around mortgage insurance, making it approachable and impactful through real-life stories, data-driven storytelling, and a commitment to financial well-being. This episode explores the campaign’s B2B and consumer angles, and Dimi’s insights on crafting meaningful brand experiences that resonate with audiences, even in a heavily regulated industry. Don’t miss this look behind the scenes at how marketing innovation and brand storytelling are driving change in financial services.
If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com
Learn more about Helia at https://helia.com.au/
How to Rebrand After an Acquisition
Thursday, October 24, 2024 • Duration 29:38
What does it take to successfully rebrand a company after strategic acquisitions? In this episode of the Brand Intelligence Podcast, host William Tyree sits down with Leanne Franco, VP of Communications at Wyloo, to explore the company’s award-winning rebranding journey. Wyloo, a leader in critical minerals for the clean energy transition, successfully unified several acquisitions under one global brand, earning recognition with a Brandie Award in the minerals and natural resources sector.
Leanne shares insights into the creative process behind the rebrand, including the choice of a bold orange color palette and mining-related motifs that reflect Wyloo's commitment to exploration and sustainability. She highlights how employee engagement was crucial in bringing the brand to life, making them true ambassadors through initiatives like branded swag and social media activations.
Listen as William and Leanne discuss the balance between brand governance and creativity, the challenge of rebranding on a tight timeline, and how Wyloo's brand stands out in a competitive industry with its focus on innovation and decarbonization. This episode is packed with valuable takeaways for anyone interested in brand strategy and employee-driven brand success.
If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com
Learn more about Wyloo at https://wyloo.com/
Marketing Leaders Reveal Their Walkout Songs
Tuesday, October 8, 2024 • Duration 08:49
On The Brand Intelligence Podcast, we have the privilege of sitting down with some of the brightest minds behind the world’s most innovative brands. One of our traditions is asking each guest, "If you were about to give a keynote speech, what would be your walkout music?"
In this episode, co-host William Tyree takes you on a musical journey through a curated montage of those inspiring and unforgettable tracks. Listen as some of Marketing’s brightest minds reveal their songs and why they are so significant. Spoiler alert: some of the surprising picks include Weezer’s “Hash Pipe,” The Greatest Showman’s This is Me and Tame Impala’s New Person, Same Old Mistakes.
Whether you're a longtime listener or new to the show, this episode will leave you motivated, and who knows—you might even find your own new walkout anthem!
Tune in to celebrate the power of branding, creativity, and the unique personalities behind the brands you love.
If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com
AI, Creativity and the Future of Brand Marketing
Tuesday, October 1, 2024 • Duration 30:05
How can AI revolutionize marketing without losing the creative spark that drives brand success? In this episode of Brand Intelligence Podcast, William Tyree and Tessa Court sit down with Bridget Cleary, CEO of Big Red X, a division of one of Australia’s largest independent agencies, Big Red Communications Group. Bridget shares how Big Red X integrates AI and automation to deliver scalable, efficient marketing solutions while maintaining the creativity that drives brand success. From developing a proprietary AI-powered brand operating system to navigating resistance to AI adoption, Bridget offers deep insights into the evolving role of technology in marketing. Tune in to learn how AI is transforming the industry without replacing the human touch, and why creativity remains at the heart of brand excellence.
If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com
Learn more about Big Red Group at https://www.brx.com.au/
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