Brand Hacking is when someone builds their brand and business at the same time, with nothing more than what an ordinary person has at their disposal. This podcast will help solo professionals, small businesses, and SMMs build and grow without spending a fortune on marketing. From leveraging social media to harnessing the power of networking, we'll uncover the secrets to successful brand hacking. Listen in to learn how to stand out in a crowded market and have fun doing it. Tune in to "Brand Hacking" now
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Why You Shouldn't Avoid Coupons and Sales Pricing in Your Business | Product Pricing Psychology
Episode 12
Saturday, January 20, 2024 • Duration 11:50
If you offer sales through coupons and promotional discounts, you might worry about creating a sales spiral where customers start to expect sales.
But JC Penney put this to the test, and what they found serves as a great case study for any brand or business owner wondering what role sales should play in their pricing and marketing strategy.
Key takeaways on pricing strategies for small business brands:
💡The Hype of a Good Deal: People like finding good deals. When they do, they tell others, giving free promotion to the brand. 🗣️
💡 Price Comparison Psychology: People check and compare prices online. To stand out, offer good prices and extra benefits. Also, have good shipping and return policies. 🚚
💡 Consumer Trends Favor Sales Pricing: People might spend less soon. They're looking for good deals and saving money. Offer good discounts to attract these shoppers. 🎯
💡 Ads & Segmentation Can Help You Run Selective Promotional Offers: Companies know a lot about people now. You can use this to show ads to specific audience segments at specific times. Special deals make people decide faster. ⏰
Brands don't need sales all the time, just at the right times and with a value their target audience will see.
Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking
Marketing News This Week, Plus Tips and Ideas November 2023: Google, YouTube, and Business Buying Tips
Episode 11
Thursday, November 16, 2023 • Duration 25:18
Let's look at the latest marketing news this week. We'll summarize news and share tips as they relate to SEO, Social Media, Branding, and Business.
0:00 Marketing News This Week November 2023 0:46 Google AI Bard and Fraudulent DMCA Lawsuits 6:59 Google Chrome Getting Rid of Third Party Cookies for Advertising 8:37 New YouTube Updates: AI Comment Summaries andAsk Button 19:44 The Facebook Mobile Browser Update For Link History 22:12 Buying a Business: What to do with two websites, reviews, and Google Business Profiles?
0:00 What will this episode teach me? 0:31 Benefits of Repurposing Content for YouTube Shorts 1:27 Best Practices for High-Performing YouTube Shorts 4:15 YouTube Short Titles vs. Regular Video Titles 5:53 YouTube Shorts Descriptions and Tags 7:02 Effortlessly Repurpose Content for YouTube Shorts 8:11 Myths and Maximizing Reach 10:01 Micro Case Study on New Channel Growth with YouTube Shorts
In this episode of Brand Hack, we break down the difference between hyper-local and local SERPs, what you CAN and CAN'T control about Google's search intent classification, and how you can take simple but POWERFUL action to create local SEO juice for your brand or business.
Timestamps🕑 (Links are for YouTube) 0:00 What is a local SERP? 1:09 How does a local SERP display on Google or Bing? 1:53 What does a hyper-local SERP look like on Google and Bing? 3:05 How does Google determine local vs. hyperlocal intent behind search terms? 4:34 Actionable steps for hyperlocal and local SEO that help Google 5:46 Using image SEO for hyper-local SERP visibility 6:30 Optimize your Social Profiles and Posts for local visibility 6:59 What if my business doesn't have a physical location for Google?
Written Guide: Watch this episode on YouTube: Join the Brand Hacking Facebook Group:
This company made over $9 Million by Productizing ONE feature | Short Business Success Stories Aladdin X Suika Game
Episode 10
Saturday, November 11, 2023 • Duration 14:26
Short Inspirational Business Stories to Get You Motivated: = Aladdin X Suika Game
WATCH on YouTube: https://youtu.be/nVvXWx9KsO0 (Recommended if you want to see some of the creator streams)
In this episode, we look at the history of the Suika Watermelon game, Aladdin X's business and brand strategy, and the lessons for success that can be found in the cool video game value-add they included in their product, the Aladdin PopIn 3-1 Projector.
Timestamps: 0:00 Short Motivational Business Stories for Inspiration: Aladdin X's Suika Game 1:55 What is Suika Game and Who Made It? 4:06 How did Suika Game go Viral? How much money has Suika Made? 6:03 Lessons for Success and Business Strategy from Aladdin X
You can grab Suika Game from the Nintendo store: https://www.nintendo.com/us/store/products/suika-game-switch/
And check out Aladdin X's site here: https://www.aladdinx.jp/
The versions you see in the app store or available by browser are unofficial versions and not affiliated with the company.
Connect with me: https://www.facebook.com/KattWagnerNY Quick Tips https://www.instagram.com/marketingkatt/ Carousel Guides https://www.linkedin.com/in/kattwagner/ Food For Thought https://facebook.com/groups/brandhackinggroup Join My Free Group (for Q&A and conversation) https://youtube.com/@brandhacking More Videos (Subscribe before you go!)
If you like inspirational business stories like this, let me know on any of the channels above!
Disclaimer: I am not affiliated with Aladdin X#businessmotivation #successstories #suikagame
New YouTube features, Gmail spam rules, TikTok lead generation, and Local SEO Updates | Marketing News Digest
Episode 9
Wednesday, November 1, 2023 • Duration 15:43
Marketing News Digest: Social Media and SEO News for Week of November 1st
In this marketing news digest, we look at weekly social media and SEO updates worth knowing and share tips for getting the most out of them. This week, we have new AI rules, Gmail announcements, a TikTok and HubSpot collaboration, dozens of new YouTube features, and a cool look at the "Near Me" local SEO trick (and whether or not it actually works).
Topics: 0:00 G7 Update on AI Regulations 2:15 Gmail Bulk Email Rules for 2024 4:10 Hubspot Integration for TikTok Lead Generation 6:30 New YouTube Update and Growth Tips 11:06 Does A Near Me Business Name Really Work? Google SEO Tricks 12:31 BONUS Local Marketing Tips
The LinkedIn Algorithm Update: Growth tips to help you get more views and engagement in 2023
Season 1 · Episode 8
Thursday, July 20, 2023 • Duration 08:06
Going viral can HURT your growth on LinkedIn after these new updates | LinkedIn Growth Tips 2023
New changes to the LinkedIn algorithm will make 2023 feel a lot more like the LinkedIn we used to remember. Knowledge and advice will take the forefront as LinkedIn prioritizes key metrics about topics, affinity, and positive signals about insightful content. Listen to this episode to learn all about the why and what of these LinkedIn updates and how to use LinkedIn for marketing and growth effectively.
These LinkedIn algorithm updates were unveiled in episode 314 of the Problem Solvers Podcast: For more social media marketing tips, news, and case studies, be sure to subscribe! You can also check out previous LinkedIn coaching content in my past videos.
SEO News and Social Media Marketing Trends - May 2023
Episode 7
Tuesday, May 9, 2023 • Duration 15:29
Discover the latest SEO & Digital Marketing news for May 2023, covering updates featuring updates from Google, Microsoft, Bing, Mozilla, YouTube, and the Supreme Court.
This news roundup will help you stay ahead of marketing trends and give you tips and tricks for success in the online marketing world.
Watch on YouTube: https://youtu.be/xV1h5zjitxY News Topics: 0:00 Introductions 0:27 How to Rank Higher on Google in 2023 (SEO News) 2:17 Q1 Earnings Reflect Search Trends and Consumer Behavior (Google News) 4:22 YouTube Creator Tips & Updates May 2023 (YouTube News) 7:10 Image and Video Are Priority for Search Experience through Bing and Edge Browser (Microsoft News) 7:54 Tackling the Fake Product Reviews Problem (Mozilla Updates) 9:33 New Top Level Domains Open New Domain Name Choices (Digital Marketing) 11:29 Legal News for AI Content: Patents and Trademarks (Supreme Court)
Marketing Role Play: How to use GOOGLE TRENDS for keyword research, product research and content ideas
Episode 6
Monday, April 3, 2023 • Duration 33:47
This episode is listenable, but if you want to see the example social posts I created for some of the role plays, check out the YouTube video: https://youtu.be/DDXe2WxUqWg
-- I made this Google Trends tutorial to help you: -Explore practical use cases for SEO and keyword research -Think creatively when it comes to content planning -Improve your marketing strategy without paying for tools.
To do this, I'll take you through three marketing role plays to demonstrate how I brainstorm and problem-solve different situations for different businesses. 🟣 A local restaurant that just opened up and has a lean marketing budget. 🟣 An e-commerce shop doing product research for a paid ads strategy 🟣 A real estate agent who needs marketing ideas to get social and start networking in the new market they just moved to.
Timestamps: 0:00 Why a Google Trends marketing role play is valuable 2:52 Marketing Role Play 1: Using Google Trends as a Local Business (Restaurant Marketing Ideas) 10:24 Marketing Role Play 2: Selling niche products online with paid strategy (Google Ads and Product Research) 14:48 How to use Free Keyword Research Tools to validate Google Trends (Ubersuggest Product Research) 20:35 Marketing Example 3: Real estate role play as a new agent in a new market looking to build referral network
Watch my Canva AI tutorial (10 tools!): https://youtu.be/S3zs1tRrPVcTry Canva PRO Free for 30 days My favorite Keyword research tool lately: (Use it to plan content that you're VERY likely to rank for!)My favorite Video/Podcast all-in-one editor:
Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
LinkedIn Collaborative Articles, Bing Local Ads, and more March 2023 social media and SEO trends
Episode 5
Thursday, March 9, 2023 • Duration 06:38
Tune in each week for small business news stories and 2023 social media trends so you know how to stay ahead of the competition.
LinkedIn Collaborative Articles, Bing Local Ads, and more March 2023 social media and SEO trends
LinkedIn caught my eye out of all the social media trends this week. I think they are leading the race with all the digital marketing trends centered on AI because they are looking for ways to bring AI and creators together, not into competition. What do you think?
Timestamps: 0:00 LinkedIn Tips 2023: How to Use Collaborative Articles 1:28 YouTube reverses profanity policy 2:37 Facebook's Meta Identity Crisis and Generative AI Goals 3:47 Bing Search Launches Local Ads for Paid Strategy 4:30 Bionic Reading Trends on Twitter
Is Bing paid advertising one of your marketing strategies for your small business? What other business growth ideas are on your mind this week?
Tune in for more on the latest digital marketing trends all 2023!
Facebook Make-A-Video tool: Bionic Reading Text Converter: Canva Pro Free TrialTry it for 30 days - Create graphics for your new website and use their Magic Write to help you write catch headlines.Jasper.ai ChatGPT TemplatesClaim 10,000 Words Free with my promo code - Kick the writer's block and get your website copy and content flowing.Brand Hacking Facebook Group:
Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking
Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking
Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking
Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking
Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking
Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking
Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking
Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking
Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking
