Are you sharing information or leading with perspective?

In this episode of Brand for Good, I explore why informational content doesn’t convert anymore—and how to shift to leadership content that builds trust and grows your brand.

You’ll learn:
✅ Why informational posts (tips, how-tos) are now a commodity
✅ How opinions and bold perspectives build brand authority
✅ The difference between expertise and leadership content
✅ Three steps to create content that earns trust and drives action

✨ In This Episode, I Share:

• How “informational branding” holds back coaches, consultants, and service providers
• Why point of view, not frequency, is the most important content strategy in 2025
• The simple framework: Expertise + Offers = Authority That Sells
• How to turn your beliefs into bold, high-converting content
• Examples of leadership content that resonates—and sells

💬 Favorite Quote from the Episode:

Information builds awareness. Insight builds trust. Opinion builds authority. Offers build momentum.

Brand for Good Links

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

What does smart leadership look like in a world obsessed with hustle?

In this episode, I sit down with Luis Báez—former Silicon Valley exec turned sales strategist and personal branding powerhouse—for a conversation that’s honest, energizing, and full of practical wisdom. Luis shares the leadership mindset shift that changed everything for him, how he built a sales career rooted in integrity, and why authenticity is still your biggest business advantage.

We talk about what it means to build a brand that sells with soul, how to navigate leadership without losing yourself, and yes—we even bond over our shared love of the em dash.

• How Luis knew when it was time to leave Google, Uber, LinkedIn, and Tesla

• Why authenticity—not automation—is your edge in an AI-driven world

• The biggest myths about personal branding (and what actually opens doors)

• How Luis helps leaders and founders land high-end clients without grinding

• The 8–12 touch rule: what most people get wrong about sales follow-up

• How I use video (and so does Luis!) to build trust and connection

• What smart leadership really looks like—and why self-awareness is the key

• Our favorite punctuation mark (spoiler: it’s the em dash)

Guest Links

• Learn more about Luis at luisbaez.com

• Check out his LinkedIn Learning course on personalized sales

• Explore his Revenue Recode Method programs

• Follow Luis on LinkedIn: linkedin.com/in/baezluis
  

Brand for Good Links

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode Link: https://theprosperproject.libsyn.com/website/episode-146-smart-leadership-and-sales-with-luis-bez

Be sure to subscribe so you never miss a conversation, and leave a review so more purpose-driven leaders can find Brand for Good.

Does your marketing feel like it’s constantly in motion—but not moving you forward?

In this episode, Lorraine Schuchart breaks down what a fractional CMO really is, the value they bring to growing businesses and nonprofits, and how they differ from consultants or marketing managers. If you’re ready to stop spinning your wheels and start aligning your marketing with your mission, this is the episode for you.

You’ll learn:

• The true role of a CMO (fractional or full-time)

• How a fractional CMO bridges the gap between strategy and execution

• When it's the right time to hire one

• Common myths (and the truth) about fractional CMOs

• Real-world examples of impact
  
  

Whether you’re a founder, nonprofit leader, or creative entrepreneur, this episode will help you see how strategic marketing leadership can elevate your brand and drive results.

• A fractional CMO gives you C-Suite strategy without the full-time cost.

• The right CMO doesn’t just plan—they implement, optimize, and lead.

• Marketing without alignment with business goals leads to burnout and missed opportunities.

• Common myths are costing purpose-driven organizations clarity, consistency, and growth.
  
  

🎧 Loved this episode? Share it with your network and leave a review! Let’s create a world where businesses do good—including for their interns.

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

In uncertain economic times, many businesses instinctively cut their marketing budgets—but history shows that this is the worst move you can make. The brands that continue marketing strategically don’t just survive downturns; they come out stronger and more profitable on the other side.

In this episode, I’m sharing exactly what’s working right now in marketing, so you can keep growing your business—without wasting time or money. From owned and earned media strategies to community-driven marketing, smart paid ads, and customer retention, I’ll break down how you can stay visible, build trust, and drive revenue—even in uncertain times.

✅ Why cutting marketing budgets is a mistake—and what businesses that thrive during downturns do differently.
✅ The #1 marketing shift happening right now (and how you can leverage it).
✅ How to maximize owned and earned media to grow your audience organically.
✅ The power of community-driven marketing—and how to build brand trust without spending a dime.
✅ Why AI + personalization is the future of engagement (and how to do it right).
✅ Smart paid strategies to get the most ROI (without wasting money on ineffective ads).
✅ How to retain and re-engage customers—because it’s cheaper to keep them than find new ones.

If you’re feeling uncertain about how to market your business in today’s economy, this episode will give you clear, actionable strategies that actually work.

🎧 Loved this episode? Share it with your network and leave a review! Let’s create a world where businesses do good—including for their interns.

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Internships can be a game-changer for both students and small businesses. They provide eager talent with real-world experience while helping business owners tackle important tasks. But here’s the catch—internships should always be paid.

In this episode of Brand for Good, I’m sharing why I have never, and will never, hire an unpaid intern. I talk about my own experience as a paid PR intern at a comedy club—how that summer gave me confidence, hands-on experience, and an incredible learning opportunity. That experience shaped the way I see internships today and set the standard for how I hire interns in my own business.

I also dive into the data—why paid interns receive more job offers, how unpaid internships create barriers for students from lower-income backgrounds, and why a Brand for Good should never expect young professionals to work for free. If you're a business owner, I challenge you to rethink your approach to internships—and do better.

✅ Why internships are a win-win for students and businesses
✅ The eye-opening statistics on paid vs. unpaid internships
✅ How unpaid internships create barriers for students from lower-income backgrounds
✅ Why ethical brands should always pay their interns
✅ Practical alternatives if your business is on a tight budget

🎧 Loved this episode? Share it with your network and leave a review! Let’s create a world where businesses do good—including for their interns.

📌 Follow me on LinkedIn
📌 Learn more about Brand for Good at Prosper for Purpose
📌 National Association of Colleges and Employers (NACE) internship research: www.naceweb.org

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

What does it take to create a life of freedom beyond addiction? In this episode, I sit down with Christina Kimbrough, former communications director and freelance writer turned founder of Free Life LLC, to talk about her journey to sobriety and how she’s helping others do the same. Combining her personal experience and National Certified Peer Recovery Support Specialist (NCPRSS) credential, Christina has built a supportive community offering online resources, in-person events, and a fresh perspective on what it means to live a substance-free lifestyle. All while building a brand for good.

Whether you're on your own path to recovery, supporting someone who is, or just curious about a different way of living, this episode is for you. 

Tune in to hear:
✅ Christina’s  journey to sobriety
✅ Why moving home to Cleveland from Virginia Beach was important to her recovery and the struggles that she faced

 ✅ How Free Life LLC is creating a movement around substance-free living
✅ The power of community in overcoming addiction

🎧 Listen now and get inspired to live a Free Life!

Website: https://freelifellc.org/

Instagram: https://www.instagram.com/freelifellc

Facebook: https://www.facebook.com/p/FreeLife

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Did you know that nearly 50% of entrepreneurs report feeling lonely in their journey? And for women, that number is even higher. 

For many women, this sense of isolation isn’t just about business; it seeps into personal life as well. While we’re building, growing, and leading, we sometimes find that our existing social circles don’t quite understand the unique challenges we face. And if we don’t intentionally build our own communities, loneliness can become an unintended companion on our entrepreneurial journey.

This is what led me to create Everbloomer, a space for women to bloom.

In this episode of Brand for Good, I share:

• The statistics behind loneliness in entrepreneurship, especially for women

• Why building a strong community is critical for success

• Why the terms “early bloomer” and “late bloomer” are limiting terms

• My personal journey in creating Everbloomer

• How The Hive helped bring this vision to life

• What Everbloomer offers and how you can get involved

🎧 Loved this episode? Share it with a fellow entrepreneur who needs to hear this!

✨ Join the Everbloomer Community: everbloomer.com
📩 Share your ideas and thoughts about Everbloomer!

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Is PR still relevant in today’s digital marketing landscape? Absolutely! In this episode of Brand for Good, I sit down with Reena Goodwin, founder of Facteur PR, to uncover why public relations remains a must-have for brand success—and how small businesses can leverage it effectively.

Reena shares her incredible journey from working with global icons like Beyoncé to building a PR agency that helps beauty, home, and wellness brands gain national media coverage. We dive into:

✅ How PR builds trust, credibility, and long-term brand value
✅ Why storytelling is the foundation of a strong PR strategy
✅ The biggest PR shifts (and why pay-to-play is changing the game)
✅ DIY PR strategies for small businesses on a budget
✅ The role of AI in PR—what works and what doesn’t

Whether you’re new to PR or looking to refine your strategy, this episode is packed with insights you can apply today.

💡 Loved this episode? Share it with a fellow entrepreneur and leave a review!

🌎 Website: https://www.facteurpr.com

📸 Instagram: https://www.instagram.com/facteurpr

🎙️ DIY PR Project: Learn how to do your own PR

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

In this episode of Brand for Good, I’m talking with Fred Meyers, the founder of Queensboro, to explore the origins, evolution, and enduring impact of branded apparel. Fred’s journey from a college dorm room entrepreneur to a leader in custom embroidered apparel is filled with insights, innovations, and personal stories that inspire and inform.

Key Highlights:

• From Inspiration to Inception:
  Fred recounts how his early experiences with iconic Lacoste Alligator shirts and the simple act of doing laundry sparked an unexpected entrepreneurial journey. Discover how a gap in the market led him to create Queensboro and offer customizable, high-quality shirts that helped companies share their brands with the world.

• Innovative Beginnings:
  Learn about the early innovations that set Queensboro apart—from embracing the 800 number for customer calls to developing custom software on Dbase3 to manage orders and logos. Fred explains how these tech-forward moves helped streamline operations and enhance customer service.

• A Focus on Relationships:
  Fred dives into why building deep, personal connections with small and medium-sized businesses has been key to Queensboro’s success. He contrasts the loyalty and trust cultivated through serving countless individual entrepreneurs with the challenges of handling larger accounts.

• Navigating Change & Growth:
  Follow the evolution of Queensboro as Fred discusses moving from New York to Wilmington, North Carolina, and finally to Dallas, Texas. Each transition brought its own challenges, but also the opportunity to build a dedicated team and refine the business model for lasting impact.

• The Power of Branded Apparel:
  Explore the transformative role that a well-designed logo and quality apparel can play in establishing a brand identity. Fred shares why investing in your logo is crucial and how wearing branded apparel can foster pride and unity within a team.

• On-Demand & Sustainable Trends:
  Fred touches on the future of the industry, highlighting the importance of on-demand production models and innovations in sustainable fabric dyeing and finishing. Get his take on how these trends will shape the industry in the years to come.

• Special Offer:
  Don’t miss out on a unique opportunity! Queensboro is currently featuring a new customer acquisition offer: For just $4.95, you can get a premium quality polo shirt with your custom embroidered logo. Plus, enjoy free logo setup and, with orders of 50 or more, free shipping. It’s the perfect chance for solopreneurs and creative entrepreneurs to elevate their brand with an affordable, high-quality product.

Learn how thoughtful innovation, strong customer relationships, and a commitment to quality can transform a simple idea into a lasting legacy. Whether you're an entrepreneur or a branding enthusiast, Fred’s story offers valuable lessons on building a brand that endures.

Website: https://www.queensboro.com/

Facebook: https://www.facebook.com/queensboro

X: https://x.com/queensborousa

Instagram: https://www.instagram.com/queensborousa/# 

LinkedIn: https://www.linkedin.com/company/queensboro

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Most of us grew up with brands we loved—so much so that just hearing their names brings back memories. Maybe it was a product brand, like Barbie, or the pizza place where you met your friends in high school. But have you ever wondered what it takes to create a brand that people love like that? A brand that evokes joy, trust, and loyalty?

That’s exactly what we’re diving into today on Brand for Good. We’ll explore how to build a brand people adore—not just for what you sell, but for how you make them feel.

✅ The key elements that make a brand beloved
✅ How to create an emotional connection with your audience
✅ Why consistency, authenticity, and community engagement build loyalty
✅ Real-world examples of brands that have mastered these principles
✅ Actionable steps to turn your customers into lifelong advocates

I also share my five small steps you can take today to start building stronger relationships with your audience.

🎧 Listen now and start building a brand people don’t just buy from—they love, trust, and recommend!

💡 Want to learn my proven process for creating brand influence? Join my free Brand Influence Accelerator at bia.prosperforpurpose.com. 

👉 If you enjoyed this episode, be sure to subscribe and share it with a friend who wants to build a brand that lasts. Let’s keep making brands that do good—and that people love.

#BrandForGood #LoveBrand #BrandLoyalty #MarketingTips

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Why do some of the smartest, most capable women still feel lost when it comes to their finances?

Today, on Brand for Good I’m talking with Ed Vargo, CFP®, CLU®, CDFA® and Melana Carbary CFP®, CLU®, CDFA®, the powerhouse duo behind Burning River Advisory Group and their groundbreaking second business, enlightenHer. With years of experience in financial planning, they saw a gap in the system—one that left women without the knowledge and tools they needed to build financial security.

🔍 In this episode, we cover:
✅ How societal norms shaped the way women think about money
✅ The financial myths holding women back (and what’s actually true)
✅ Why the traditional financial system wasn’t built for women—and how EnlightenHer is changing that
✅ The Divorce Navigator Program—a first-of-its-kind tool to help women navigate divorce financially, emotionally, and legally.

If you've ever wondered how financial education can change lives—or if you need a little empowerment yourself—join us for this powerful conversation. 

🔥 Don’t forget to share this episode with a friend who needs to hear it!

Websites: https://enlightenher.com/ and https://burningriverag.com/

Money Myths E-Book: https://enlightenher.com/money-myth-ebook/

12 Steps to Safeguard Your Financial and Emotional Well-Being: https://enlightenher.com/12-steps-to-safeguard-your-financial-and-emotional-well-being/

Instagram: https://www.instagram.com/enlightenherofficial/

Ed’s LinkedIn: https://www.linkedin.com/in/edvargo/

Melana’s LinkedIn: https://www.linkedin.com/in/melanacarbaryburningriverag/

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Welcome to this episode of the Brand for Good podcast! Today I’m talking about the top trends shaping purpose-driven branding in 2025. From aligning with social and environmental causes to leveraging AI for good, I’ll tell you how brands can stay ahead of the curve while staying true to their mission. Learn how transparency, authenticity, employee engagement, and cause marketing collaborations are redefining how brands build trust and create impact. Whether you’re a small business owner, nonprofit leader, or global brand strategist, this episode is packed with actionable insights to help you amplify your brand’s purpose in the coming year.

What You’ll Learn in This Episode:

• Why staying informed about trends is crucial for purpose-driven brands.

• Key trends for 2025, including:

• Alignment with social and environmental causes.

• The importance of authenticity and transparency.

• How AI is being used for good.

• Local impact paired with global vision.

• Purpose-driven storytelling with measurable outcomes.

• Employee engagement in social initiatives.

• Cause marketing collaborations and sustainability practices.

• Advocacy for social justice and human rights.

• Practical tips for incorporating these trends into your branding strategy.

• How to ensure trends align with your brand’s mission and values.

Actionable Takeaways:

• Identify one trend that aligns with your brand’s mission and explore how to integrate it into your strategy.

• Develop a transparency plan to be more open about your business’s impact.

• Empower employees to advocate for your brand’s mission through workshops and initiatives.

Subscribe & Review: Don’t forget to subscribe to the Brand for Good podcast so you never miss an episode. If you enjoyed this discussion, please leave us a review—it helps us reach more purpose-driven leaders like you.

Grab The 9-Point Personal Brand Authority Audit: https://brandauthorityaudit.prosperforpurpose.com/

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

After more than a year of mostly staying quiet on my personal Instagram and Facebook, I’m finally back—and I want to share why I left, what I learned, and why I’m returning differently.

In this episode, I open up about how overseeing social media strategy for clients—something I love—began to drain my own desire to show up online. I talk about the quiet season I chose for myself, what it cost me (very little), and what I gained (a lot). And I share how developing my Category of One Brand program reminded me that sustainable visibility is not just something I teach—it’s something I need to live.

This is for anyone who’s ever felt burned out by content creation, unsure how to return, or afraid that stepping away might cost them everything. I’m here to tell you it won’t.

✨ In This Episode, I Share:

• Why I stopped posting—and why I didn’t make a big announcement about it

• What I think social media experts get wrong about visibility

• How my clients stayed engaged even when I disappeared from their feeds

• What really builds brand trust (hint: it’s not constant content)

• How my Category of One Brand program helped me find a new rhythm

• Why you have full permission to come back on your own terms
  
  

🎯 Resources I Mention:

• Category of One Brand – My signature program for building a brand that leads

• Follow me on Instagram | LinkedIn
  
  

💬 Favorite Quote from the Episode:

“Your brand isn’t the content you post. It’s the clarity you carry.”

Brand for Good Links

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode Link: https://theprosperproject.libsyn.com/website/episode-145-why-i-left-social-media-for-a-yearand-why-im-back

Welcome to the first episode of 2025 on Brand for Good! This year, I’ll be focusing on building trust and authority.  In this episode, I’m exploring why authenticity outperforms perfection when it comes to building a brand that resonates deeply and makes a lasting impact.

You’ll learn:

• Why authenticity is the foundation of trust and marketplace authority.

• How to stand out in a content-saturated world, especially with the rise of AI-generated material.

• Practical strategies for embracing authentic branding in 2025.

• Actionable steps you can take right now to create a brand that connects with your audience on a deeper level.

Plus, I’ll tell you a bit about my free 9-Point Personal Brand Authority Audit—a powerful tool to help you uncover hidden gaps, clarify your positioning, and build a brand that commands respect and attention.

Let’s Connect:
If you found this episode inspiring, subscribe to Brand for Good and share it with a friend who’s building their brand. Don’t forget to leave a review to help others discover the show!

Here’s to an authentic and impactful 2025—let’s make it our best year yet!

Grab The 9-Point Personal Brand Authority Audit: https://brandauthorityaudit.prosperforpurpose.com/

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

This week, we are revisiting why you need a strategic vision for your business. In this episode, which originally aired nearly a year ago, I discuss why vision boards and vision statements are not enough to achieve visionary goals. I also explain why I support the idea of formulating a 'big, bold, three-year vision' as a foundation for your business.

Later, I reveal my proprietary 'Magical Strategic Vision Process', which starts with identifying one's core desired feeling and proceeds with setting priorities and determining actions to take in various areas of the business. Lastly, I invite you to join me in an upcoming strategic vision workshop!

The overarching message of this episode is the importance of creating an ambitious yet adaptable vision to inspire your team, create partnerships, and grow your business.

Join The (Magical) Strategic Vision Workshop: https://strategicvision.prosperforpurpose.com

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Amy Posner is a business growth mentor who helps creative freelancers take the uncertainty and complexity out of business building. Amy built six businesses, including a Manhattan design agency, a copywriting micro-agency and a $200k-plus-a-year freelance business. Through these experiences, she has learned that following someone else’s path to build your own business does not work. Every business is different, and every growth plan needs to take that into account.

In this episode, Amy and I discuss what it takes to build a creative business, why the term “freelancer” doesn’t deserve the bad reputation it gets, and tips for growing your business. Amy also shares why she believes she was able to take her brand with her from one business to another—and how you can do it too!

Guest Links

Website: https://amyposner.com

LinkedIn: https://www.linkedin.com/in/amyposnerbusinessgrowthmentor

Instagram: https://www.instagram.com/amyrposner

Brand for Good Links

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode link: https://theprosperproject.libsyn.com/episode-125-from-stuck-to-breakthrough-with-amy-posner

Prioritizing gratitude during the biggest sales period of the year may sound counterintuitive; especially since most, if not all, businesses are prioritizing sales promotions to acquire new customers. Yet energy focused here also fuels business growth.

Expressing appreciation to the people who impact our businesses seems obvious, but often we find it hard to do so or simply forget because we naturally focus on what is wrong or needs improvement.

In this episode, I discuss the simple steps you can take to implement a practice that has numerous benefits. I reveal evidence of the relationship between optimism, self-confidence, and gratitude and share how you can express gratitude to build stronger relationships.

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://prosperforpurpose.com

Episode link: https://theprosperproject.libsyn.com/episode-124-how-gratitude-fuels-business

Would you trust an amateur with a life-or-death decision? Of course not. Still, many small business owners risk their brand’s reputation and their business success with marketing providers who lack real expertise.

In this episode of Brand for Good, I break down why choosing the right marketing partner is critical to your growth and success.

In this episode, you’ll learn:

• What separates true experts from “good enough” providers.

• The risks of working with inexperienced marketers—and how they can cost you.

• Key questions to ask when evaluating potential partners to ensure they can deliver real results.

I also share tips for positioning yourself as an expert in your industry, so you can stand out and build trust with your audience.

Choosing the wrong marketing partner can lead to wasted resources, missed opportunities, and even harm to your brand. This episode will equip you with the tools to make smarter, more confident decisions.

Listen now and protect your brand’s future.

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode link: https://theprosperproject.libsyn.com/episode-123-why-expertise-matters

In this episode of Brand for Good, I take you on a journey through the latest marketing trends, data-driven predictions, and actionable insights to help you stay ahead in 2025 and beyond. From the transformative power of AI and automation to the growing emphasis on authenticity and purpose-driven branding, I reveal what’s working, what’s next, and how you can leverage these shifts to drive success for your brand.

Tune in to discover…

• Emerging Trends: Learn about the rise of AI and automation, the power of purpose-driven branding, and the rapid growth of video and audio content.

• 2025 Predictions: My predictions on what the future holds for community-led growth, predictive analytics, and content that converts.

• Actionable Insights: Practical strategies for incorporating these trends into your content mix, building a loyal community, and adapting your key messages to align with the changing landscape.

If you’re ready to future-proof your brand and elevate your marketing strategy, this episode–packed with insights and inspiration–will help you get there!

Quotes:

• “Authenticity isn’t just a buzzword—it’s a competitive advantage that builds trust and brand loyalty.”

• “AI is a powerful tool, but remember: it’s there to enhance your brand’s voice, not define it.”

• “In 2025, the brands that thrive will be the ones that can build real communities around shared values and purpose.”

Email your thoughts about this episode: connect@prosperforpurpose.com

Related Episodes:

• Find Your Brand Voice

• Key Messages for Memorable Marketing

• The Rise of Brand Journalism

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode link: https://theprosperproject.libsyn.com/episode-122-the-state-of-marketing

Do you want to establish wealthy habits?

Dr. Ranelli A. Williams, CPA, is a cashflow and profit strategist, a Certified Public Accountant, and a Certified Profit First Professional. She’s also a Money Breakthrough Business Coach with over 25 years of accounting experience in corporate accounting, public accounting, and internal auditing.

Dr. Williams has a proprietary process to help set your “wealth GPS”... and in this episode of Brand for Good, she’s sharing part of that process with you!

In this episode, we discuss:

• How writing a book on faith contributed to her success

• The natural evolution of her business and her brand

• Why her Wealthy Habits process begins with wiring your mindset for success

• How to sync up your wealth GPS

• What it’s like to run a business with your spouse

• How it’s going with her participation in 75 Hard

Guest Links

Website: https://www.erjservices.com

LinkedIn: https://www.linkedin.com/in/drranelliwilliams

Instagram: https://www.instagram.com/drranelliwilliams

Facebook: https://www.facebook.com/drranelliwilliams

Brand for Good Links

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode link: https://theprosperproject.libsyn.com/episode-121-It-All-Adds-Up-With-Ranelli-Williams

In this episode of Brand for Good, we explore brand journalism, a storytelling approach that helps companies build relationships, establish trust, and create a compelling brand voice—without focusing on direct sales. With brand journalism, you can bypass traditional media channels and create a dedicated audience by telling authentic, engaging stories that resonate with your customers.

Tune in to discover:

• What brand journalism is and how it differs from content marketing

• Why storytelling is a powerful way to build lasting relationships with your audience

• How to use brand journalism to enhance your brand’s reputation and authority

• Practical steps to incorporate brand journalism into your marketing strategy

Whether you’re a business owner, content creator, or marketer, this episode will give you the insights you need to elevate your brand through meaningful storytelling.

• Brand Journalism vs. Content Marketing: While content marketing is often transactional and focused on driving conversions, brand journalism prioritizes storytelling, trust-building, and long-term relationships.

• Authenticity and Trust: Consumers are tuning out traditional ads, but they’re engaging with brands that provide authentic, valuable content. Brand journalism is an effective way to create this connection.

• Building Your Brand Narrative: By telling your own stories, you can shape your brand’s narrative without relying on external publications. This helps you build authority and a loyal audience over time.

• Long-Term Impact: Unlike time-sensitive promotional content, the stories you tell through brand journalism can have a long shelf life, continuing to engage your audience long after they’re published.

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode link: https://theprosperproject.libsyn.com/episode-120-the-rise-of-brand-journalism

If we were to pull the thread from last week’s episode on human-centered marketing, it would lead to this week’s episode, Heart-Centered Sales.

My guest today is sales expert Dora Rankin, who recently evolved her positioning and her brand through a lecture, a course, and a book called The Heart Sell.

Join us as Dora discusses the camaraderie of communities in the midwest–where she and I both live–and how the opportunity to speak at Women’s Entrepreneurship Day Ohio served as the launch of her dialed-in positioning. She also shares the story of her first mentor at work and how that experience contributed to her philosophy of caring for others as the core first step in her sales process.

Key Takeaways:

1. You build your brand with your first job and often you don’t necessarily realize that until years later.

2. How being yourself wherever you show up builds your reputation. 

3. How a background in commercial banking helped her hone her skills.

4. How going out on her own helped her build her intellectual property.

5. How she found a gap in the market she felt particularly capable of filling. 

6. How activating your market comes down to a flywheel of inbound and outbound marketing and sales.

7. Why traditional networking is dead and what to do instead.

8. The ONLY four ways to sell.

Guest Links

Website: https://dorarankin.com

Book: https://www.amazon.com/Dora-Rankin/dp/B0D6JB46RW

LinkedIn: https://www.linkedin.com/in/doralrankin

Brand for Good Links

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode link: https://theprosperproject.libsyn.com/episode-119-heart-centered-sales

In this episode of Brand for Good, I explore the power of empathy in marketing and how a human-centered approach can drive better business outcomes. Consumers today are looking for brands that understand their needs, emotions, and challenges…and empathy is the key to making that connection.

We cover:

• What is Human-Centered Marketing? Learn how shifting your focus from transactions to relationships can transform your brand.

• The Role of Empathy in Marketing: Discover how understanding your customers' feelings and needs can help build loyalty and increase conversions.

• Real-World Examples: See how brands like Dove, Warby Parker, and Nike use empathy to drive their most successful campaigns.

• How to Make Your Marketing More Human-Centered: Practical steps to incorporate empathy into your marketing strategy.

Whether you're a business owner, marketer, or entrepreneur, this episode will help you connect with your audience on a deeper level and achieve better results for your brand!

• Human-Centered Marketing: Focuses on understanding customers' emotions, pain points, and needs, helping to build stronger relationships and trust.

• Empathy Drives Business: Brands that use empathy in their messaging and customer experiences see higher customer retention, better engagement, and improved long-term success.

• Examples of Empathy-Driven Brands: Dove’s Real Beauty campaign, Warby Parker’s customer-first policies, and Nike’s emotional storytelling showcase the impact of empathy in marketing.

• Actionable Tips: Start listening to your customers, develop personas, use storytelling, solve problems rather than just selling, and personalize your messaging to make your marketing more human-centered.

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode link: https://theprosperproject.libsyn.com/episode-118-human-centered-marketing

In this episode, I welcome trailblazing entrepreneur Jared Rosenthal, who left the corporate world behind to start Health Street with nothing but a used RV and a bold idea—turning a mobile DNA testing truck branded "Who’s Your Daddy?" into a national media sensation.

Jared unpacks how unconventional branding, calculated risks, and a deep understanding of trust and technology helped him grow Health Street into a successful tech-driven company serving over 50,000 businesses. From being the subject of VH1’s Swab Stories to navigating the new terrain of AI-driven search, Jared’s story is both inspiring and incredibly instructive for entrepreneurs navigating today’s evolving landscape.

What You’ll Learn:

• Why bold, clear branding (like “Who’s Your Daddy?”) works—and how to test it with minimal risk
• The difference between reckless and strategic risk-taking for founders
• How media coverage and personal brand can compound your authority—even years later
• Why SEO alone is no longer enough, and how AI is transforming how trust and visibility work online
• How to future-proof your business with APIs and diversified marketing channels
• Leadership lessons: how to communicate vision, build ethical culture, and develop internal decision-making frameworks
• The importance of modeling entrepreneurship—especially for those who didn’t grow up seeing it

Memorable Quotes:

“When you’re on your own, you don’t have the restrictions. You can take smart risks—because the worst-case scenario is spray-painting over a bad idea.”

“Trust is the new currency. Not just with your customers, but with Google. And with AI crawling everything, it matters even more now.”

“Entrepreneurship shouldn’t feel inaccessible. Sometimes people just need to see it modeled to believe it’s possible.”

Guest Links

Website: Health Street: Jared’s company provides drug tests, background checks, and more through a national network and online platform

Swab Stories on VH1: Reality series inspired by Jared’s mobile DNA testing truck
LinkedIn: Jared Rosenthal

Brand for Good Links

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode link: https://theprosperproject.libsyn.com/website/episode-144-bold-branding-business-in-a-rapidly-changing-world-with-jared-rosenthal

In this episode of Brand for Good, I challenge the notion that bigger is always better in marketing.

While large numbers might seem impressive, they don’t always translate into success. Let’s dive into why focusing on the right metrics and reaching the right audience is what really drives business growth!

We discuss:

• The Importance of the Right Data: Why understanding and tracking the right metrics is crucial for your business.

• Small but Mighty: How small but engaged TikTok accounts, email lists, and Facebook groups can outperform larger ones by focusing on their ideal audience.

• The Power of Niching Down: Why narrowing your focus helps attract the right people to your content and increases engagement.

• Tips for Creating Niche-Focused Content: Practical strategies to ensure your content resonates with your ideal audience and stands out in a crowded market.

If you’re tired of chasing vanity metrics and want to focus on what really matters, this episode is for you!

• Bigger Doesn’t Mean Better: A large audience isn’t valuable unless they’re the right audience. Focusing on quality over quantity can lead to better engagement and revenue.

• The Right Metrics Matter: Identifying and tracking metrics that align with your business goals is more important than chasing high follower counts or likes.

• Niche Content is Powerful: Creating content for a specific, well-defined audience helps build stronger connections and drives meaningful results.

• Social Algorithms Favor Niche Content: Platforms are now prioritizing niche content, making it easier to reach your ideal audience without needing a massive following.

• Free Marketing Scorecard Template: Download our marketing sorecard template to track the metrics that matter most for your business: https://marketingscorecard.prosperforpurpose.com

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Previous Episode: Missed our last episode on creating a business scorecard? Listen here: https://prosperforpurpose.com/episode-116-marketing-metrics-that-matter

Current Episode: https://theprosperproject.libsyn.com/episode-117-when-bigger-isnt-better

In this episode of Brand for Good, I explore how you can drive business growth by using a business scorecard—a data-driven tool that helps you align marketing activities with your business goals. A scorecard allows you to track progress, make necessary adjustments, and prioritize what really matters.

We cover:

• Why Scorecards Are Important: How scorecards provide clarity and alignment across your team

• Creating the Right Scorecard: Steps to build a scorecard that tracks your key business objectives with the right KPIs

• Using Scorecards to Prioritize: How scorecards guide decision-making and help you focus on areas needing improvement

• Measuring What Matters: Why focusing on the right metrics fosters accountability and drives business growth

Whether you’re a six-figure entrepreneur or managing a multi-million dollar business, this episode will equip you with the right tools to ensure you’re on the best path to success!

• Scorecards vs. Dashboards: Scorecards focus on specific time periods to track progress, while dashboards offer real-time monitoring.

• Setting the Right KPIs: Identifying the key performance indicators that matter most for your business goals is essential to effective tracking.

• Data-Driven Decisions: Scorecards allow you to prioritize activities, make adjustments when needed, and maintain focus on what drives growth.

• Fostering Accountability: By tracking the right metrics, scorecards help teams stay accountable and aligned with the company's overall strategy.

• Want to track your progress with a scorecard template? Download our free template here: Prosper for Purpose Marketing Scorecard

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode link: https://theprosperproject.libsyn.com/episode-116-marketing-metrics-that-matter

In this special episode of Brand for Good, I’m sharing why I dedicated 15 episodes to the concept of upbranding and how listeners can find the time to implement the strategies discussed. I’m sharing my passion for solving problems, writing and teaching and how these loves inspired my approach to podcasting. I also offer practical advice on how to create time for brand development, along with a step-by-step guide to make real progress by revisiting each episode in the series.

Key Takeaways:

• Why 15 Episodes on Upbranding: Learn why I chose to focus on branding for an extended series and how it can help you elevate your brand’s identity, visibility, and impact.

• Growing Impact Over Audience: Understand my goal of growing my impact through the podcast, reaching more people than I ever could with her agency alone.

• The Power of Teaching: Discover how my love of teaching, which began in elementary school, shapes my approach to sharing knowledge today.

• Finding Time to Implement: Get practical tips on using block scheduling to carve out time for brand development and explore how dedicating just an hour per step can lead you to the finish line.

• A Step-by-Step Approach: Learn why revisiting episodes 100-114 and taking action after each one is the key to creating a stronger, more impactful brand.

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode link: https://theprosperproject.libsyn.com/episode-115-the-why-and-how-of-my-free-brand-course

In this episode of Brand for Good, I’m sharing some important techniques for turning your website visitors into loyal customers through the power of effective web copywriting! Whether you’re a service provider or a product-based business, your website’s role is to guide visitors on a journey that leads them to take action—whether that’s making a purchase, signing up for a newsletter, or reaching out to learn more about your services.

Key Takeaways:

• Speaking to Multiple Ideal Prospects: Learn how to divide and direct your website visitors to the right place early on, ensuring they find the most relevant information for their needs.

• The Power of Storytelling: Discover how to craft a compelling narrative within your web copy that integrates your vision, mission, and values while making your prospects the protagonists of the story.

• The Role of Headlines and Subheadings: Understand the importance of well-written headlines and subheadings in guiding visitors through your content and keeping them engaged.

• Strategic Calls to Action: Learn how to create CTAs that are compelling, clear, and aligned with your overall goals to drive conversions.

• Effective Copywriting Techniques: Explore the benefits of using customer-focused language, addressing pain points, and incorporating social proof like testimonials.

• Quick Tips for Better Copywriting: Get actionable tips to immediately improve your website copy, from using simple language to varying sentence length and crafting strong CTAs.

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode link: https://theprosperproject.libsyn.com/episode-114-copywriting-techniques-that-turn-browsers-into-buyers

In this episode of Brand for Good, I guide you through the essential strategies for creating effective sales and services pages that convert. Whether you're a service provider or a product-based business, your sales and services pages are critical tools in guiding customers through their buying journey. This episode covers everything from organizing your services page to crafting persuasive copy that speaks directly to your ideal customers.

Key Takeaways:

• Understanding the Difference: Learn the key differences between a services page and a sales page, and when to use each.

• Organizing Your Services Page: Tips on how to effectively structure your services page to guide visitors to the right service for their needs.

• Crafting Persuasive Sales Pages: Discover how to write compelling copy for each service that addresses customer concerns, highlights benefits, and includes strong calls to action.

• Understanding the Customer Journey: Why it's crucial to tailor your messaging to the specific needs of your customers at different stages of their buying journey.

• The Importance of Metrics: Insights on why tracking conversion rates, bounce rates, and other metrics on your sales and services pages is essential for continuous improvement.

• Keeping Visitors Engaged: Strategies for organizing your content to maintain visitor engagement and encourage them to take action.

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode link: https://theprosperproject.libsyn.com/episode-113-the-write-way-to-create-sales-and-services-pages

Welcome to this episode on how to increase your homepage conversions! Today, I’m breaking down the key elements necessary to create compelling website copy that turns visitors into customers. I’ll walk you through my step-by-step framework designed to help you craft a high-converting homepage. If you've been struggling to get your website to drive action, grab a pen and paper, because I’m here to help you turn things around!

Key Takeaways:

• The Biggest Website Mistake: Learn why making your website all about your company can hurt conversions and why focusing on the customer is crucial.

• Avoiding "Hi, I, and We" in Your Header: Discover why these words can disengage your audience and how to craft a powerful headline that grabs attention.

• Crafting a Powerful Headline: Tips on creating a clear and compelling headline that communicates your value proposition in seconds.

• Communicate What You Stand For and Against: How to differentiate your brand by addressing industry pain points and positioning yourself as the solution.

• Highlighting Your Value Proposition: Understand the importance of a unique value proposition and how to make yours stand out.

• Focus on Benefits, Not Features: Learn how to clearly communicate the benefits of your offering, rather than just listing features.

• Showcasing Social Proof: The role of testimonials, reviews, and other forms of social proof in building trust and encouraging conversions.

• Sharing Your Success Path: How to create a clear and concise roadmap that guides your visitors from interest to action.

• Introducing Yourself: When and how to introduce your company and your story to build credibility without shifting focus away from the customer.

• Strong Call to Action: Strategies for crafting a compelling and unmistakable call to action that drives results.

• Offering a Freebie: Ideas for valuable lead magnets that can capture visitor information and start building a relationship.

• The Footer: Best practices for organizing your footer to include essential information and maintain navigational ease.

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode link: https://theprosperproject.libsyn.com/episode-112-how-to-increase-homepage-conversions

In this episode of Brand for Good, we explore the power of storytelling to build impactful brands. Join me as we dive into the four essential brand stories that every impact-driven brand needs to stand out in the market!

Learn why brand stories matter and how you can use them effectively. Hear inspiring examples from brands like Ben & Jerry's, Patagonia, Warby Parker, and TOMS Shoes. Discover how to craft and share your origin story, signature story, transformation story, and personal stories to create a powerful connection with your audience.

Key Takeaways:

• Why Brand Stories Matter: Understanding the power of stories in connecting on a human level, evoking emotions, building trust, and making brands memorable.

• The Four Essential Brand Stories:

1. The Origin Story: The who and why behind your brand, highlighting the journey and motivations of the founders.

   • Example: Ben & Jerry's – From a $5 ice cream-making course to a socially conscious ice cream brand.

2. The Signature Story: A memorable, relatable, and inspiring abbreviated version of the origin story.

   • Example: Patagonia – Yvon Chouinard's journey from a climber to a sustainable product innovator.

3. The Transformation Story: Showcasing the impact of your product or method on customers' lives.

   • Example: Warby Parker – Making stylish eyewear accessible and while impacting customer confidence.

4. Personal Stories: Highlighting the personal journeys of key individuals behind your brand.

   • Example: TOMS Shoes – How Blake Mycoskie's inspiration from Argentina led to the One for One model.

• Using Brand Stories Effectively: Tips for authenticity, consistency, brevity, emotional engagement, and maintaining your brand's unique voice.

If you enjoyed this episode, please subscribe and leave us a review. Share your brand stories with us on social media using the hashtag #BrandForGood. Stay tuned for more insights on building impactful brands in our upcoming episodes!

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode link: https://theprosperproject.libsyn.com/episode-4-essential-brand-stories

In this episode of the Brand for Good podcast, we delve into the critical role of key messages in effective marketing. We explore what key messages are, why they are essential for establishing a strong brand, and how they serve as the backbone of all brand communications.

From your website to social media…PR to public speaking….we cover it all! Learn how to create powerful key messages inspired by your brand's positioning statement, and discover the SCREAM criteria that make them specific, clear, relevant, emotional, actionable, and memorable. Plus, get practical tips on crafting your own key messages to ensure your brand is communicated consistently across all channels.

• Definition of Key Messages: Core messages that convey the essence of your brand and are remembered by your audience.

• Importance of Key Messages: They form the foundation of your brand's copy and communications, ensuring consistency and coherence across all platforms.

• Role in Brand Guides: Key messages should be part of a brand guide to maintain consistency when multiple people are involved in communications.

• Inspiration from Positioning Statements: Your brand’s positioning statement informs your key messages, focusing on target customers, competitive differentiation, unique benefits, and core messaging.

• SCREAM Criteria for Key Messages: Specific, Clear, Relevant, Emotional, Actionable, and Memorable.

• Steps to Create Key Messages: Understand your brand positioning, identify your target audience, highlight unique benefits, and use the SCREAM criteria. Aim for 3 to 5 key messages.

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode link: https://theprosperproject.libsyn.com/episode-110-key-messages-for-memorable-marketing

Welcome to another episode of Brand for Good, the podcast dedicated to helping you build a brand that impacts the world…and your bottom line. In this week’s episode, we explore a fundamental aspect of brand communications: finding your brand voice.

Join us as we discuss:

• The Importance of Brand Voice: Understand why a consistent brand voice is crucial for building trust and recognition.

• Voice vs. Tone: Learn the key differences between brand voice and tone and how you can use them effectively.

• How to Develop a Brand Voice: Discover practical steps to create a compelling brand voice that resonates with your audience.

• Examples from Top Brands: Get inspired by how Dove, Athleta, and Warby Parker have successfully crafted and maintained their brand voices.

Whether you're a six-figure entrepreneur or the owner of a multi-million dollar company, this episode will provide valuable insights to help you refine your brand’s communication strategy. Tune in to find out how to ensure your brand's voice is heard loud and clear!

• A consistent brand voice builds reliability and fosters trust with your audience.

• While brand voice is the overall personality of your brand, tone adapts based on the context and channel.

• Steps to develop a brand voice include identifying core values, understanding your audience, and maintaining consistency across all communications.

• Examples from brands like Dove, Athleta, and Warby Parker illustrate the power of a strong brand voice.

• “A strong, consistent brand voice builds reliability and trust.”

• “Brand voice is your brand’s personality, while tone is the mood or emotion conveyed in specific messages.”

• “Understanding your audience is key to developing a brand voice that resonates.”

If you enjoyed this episode, please subscribe to Brand for Good, leave us a review, and share this episode with your network. Stay tuned for our next episode where we'll continue exploring how to build successful and impactful brands. Thank you for listening!

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode link: https://theprosperproject.libsyn.com/episode-109-find-your-brand-voice 

In this episode of Brand for Good, I explore the critical concept of brand positioning. Discover what brand positioning is, why it’s essential for business success, and how to craft a compelling brand position that differentiates you in the marketplace.

Learn how effective positioning can help you reach and serve more people, ensuring that your brand makes a lasting impact!

Key Points:

1. Introduction to Brand Positioning

   • Definition and explanation of brand positioning.

   • The unique space your brand occupies in the market and the minds of consumers.

2. Importance of Brand Positioning

   • Competitive Advantage: Differentiates your brand from competitors.

   • Customer Loyalty and Trust: Builds consistent brand perception and trust.

   • Marketing Efficiency: Aligns and focuses marketing efforts.

   • Attracting the Right Audience: Appeals directly to those who resonate with your brand.

   • Reaching and Serving More People: Expands your brand’s visibility and impact.

3. Creating a Compelling Brand Position

   • Step 1: Identify your target audience through market research.

   • Step 2: Analyze competitors to find unique positioning opportunities.

   • Step 3: Define your unique value proposition (UVP).

   • Step 4: Craft your brand positioning statement using a structured template.

   • Components include target audience, market definition, brand promise, and reason to believe.

   • Here’s a template you can use: “For [target audience], [brand] is the [market definition] that [brand promise] because [reason to believe].”

   • Step 5: Test and refine your positioning statement with feedback from your target audience.

4. Examples of Strong Brand Positioning

   • Real-world examples from brands like Apple and Nike.

Quotes:

• "Brand positioning is about defining how you want your customers to perceive your brand relative to competitors."

• "Effective brand positioning helps expand your reach and serve more people, aligning with our mission of doing good through business."

Get The Essential Guide to Defining Core Values for Your Business: https://valuesguide.prosperforpurpose.com/welcome

Email your thoughts about this episode: connect@prosperforpurpose.com

…or, better yet, leave us a review!

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode Link: https://prosperforpurpose.com/episode-108-position-for-impact

What if your best marketing strategy isn’t in your funnel, ad copy, or content calendar—but in your brand?

In this episode of Brand for Good, I explain why your brand isn’t just a foundation for your business—it’s the engine behind every successful marketing effort. I explore the invisible line between branding and marketing, showing how trust, not tactics, is what really drives conversion.

You’ll learn why visibility alone isn’t enough, what makes a personal brand truly magnetic, and how authority, perspective, and consistency turn your brand into your most powerful marketing asset.

If you’ve ever launched something to crickets or felt like you’re “doing all the right things” but still not seeing results—this episode will help you uncover the root issue and show you how to fix it.

• The outdated divide between branding and marketing

• Why strong personal brands convert faster (and more often)

• Five brand assets that drive powerful, effortless marketing

• The difference between visibility and influence

• How to craft a personal brand rooted in trust, not trends

• Why positioning and perspective matter more than personality

• Actionable steps to build a brand that earns belief and drives sales

🎧 And don’t forget — I’m diving even deeper into these strategies LIVE at Peerless and Profitable, my free, live brand training. REGISTER NOW for the free live webinar: peerlessandprofitable.com

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode link: https://theprosperproject.libsyn.com/website/episode-143-your-brand-is-your-marketing-why-trust-converts-before-tactics

In Episode 107 of Brand for Good, I discuss the importance of a brand value proposition, also known as a unique selling proposition (USP). Learn what a value proposition is, why it’s essential for your brand's success, and how to create a memorable one that leverages your unfair advantage.

This episode is packed with practical insights and examples to help you differentiate your brand and drive business growth!

Key Points:

Introduction to Brand Value Proposition

• How it builds on your brand promise

Importance of a Brand Value Proposition

• Clarify your brand’s purpose and direction.

• Differentiate your brand in a crowded marketplace.

• Drive customer engagement and loyalty.

• Increase conversion rates.

Create a Compelling Brand Value Proposition

• How to understand your audience 

• Identify your unique benefits and what sets you apart

• Analyze competitors

• Craft your clear, concise, and compelling value proposition statement.

• Template: "At [Brand], we provide [target audience] with [unique benefit] by [how you provide it]. Unlike [competitor], we [unfair advantage]."

Quotes:

• "Your value proposition is where you leverage your unfair advantage – the unique strengths and capabilities that only your brand possesses."

• "A compelling value proposition resonates with your target audience, driving engagement and loyalty."

Stay tuned for next week’s episode, when we’ll dive into brand positioning and explore how you can strategically position your brand to maximize impact.

If you enjoyed this episode, please subscribe and leave a review. Share your thoughts and experiences with brand value propositions in the comments, and remember to join us next time as we continue to explore the power of branding for good!

Get The Essential Guide to Defining Core Values for Your Business: https://valuesguide.prosperforpurpose.com/welcome

Email your thoughts about this episode: connect@prosperforpurpose.com

…or, better yet, leave us a review!

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode Link: https://prosperforpurpose.com/episode-107-leverage-your-unfair-advantage

A brand promise is a critical component of the branding process. Today, I’m explaining what a brand promise is, why it matters, why you need one, and how you can communicate the right promise for your business.

Episode Highlights:

• A brand promise is a statement that communicates to customers what they can expect from a brand's products or services.

• It is important for distinguishing one brand from another as well as for building trust in the market.

• How do you write a clear, concise, and compelling brand promise, and how can you ensure that you deliver on your promise?

• What promises do our favorite brands convey? Do they deliver on those promises?

The right brand promise will help you build trust, differentiation, consistency, and emotional connection with your clients/customers…I promise!

Get The Essential Guide to Defining Core Values for Your Business: https://valuesguide.prosperforpurpose.com/welcome

Email your thoughts about this episode: connect@prosperforpurpose.com

…or, better yet, leave us a review!

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode Link: https://prosperforpurpose.com/episode-106-your-brand-promise

Are you ready to unlock the true potential within yourself and your business?

In this episode of Brand for Good, I delve deep into the fundamental beliefs that drive our actions and shape our success. This episode is a must-listen for anyone looking to align their life and work with their deepest principles.

Episode Highlights:

• Introduction to Core Values: Understand what core values are and why they matter in both personal and professional realms.

• Living Your Values: Learn practical exercises to identify and consistently live by your core values, enhancing your integrity and authenticity.

• Business Core Values: Discover a step-by-step guide to help businesses define and integrate their core values, fostering a culture of trust and credibility.

• Leadership and Decision-Making: Explore how core values guide effective leadership and ethical decision-making.

• Impact on Society: Reflect on how collective core values shape our society and address global challenges.

As Elvis Presley once said, "Values are like fingerprints. Nobody's are the same, but you leave them all over everything you do." This episode will inspire you to reflect on your own values and ensure that they guide every action you choose to take.

Get The Essential Guide to Defining Core Values for Your Business: https://valuesguide.prosperforpurpose.com/welcome

Email your thoughts about this episode: connect@prosperforpurpose.com

…or, better yet, leave us a review!

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode Link: https://prosperforpurpose.com/episode-105-the-power-of-core-values

Your brand purpose is the unsung–and sometimes overlooked–hero of your business.

When done well, brand purpose leads your mission, vision and values and guides virtually every decision you make in your organization. Unfortunately, most businesses either don’t have a brand purpose statement or don’t have the right one.

In this episode, I’m sharing the Brand for Good process for creating this asset for your business so that you can attract better talent, inspire your community, and out-perform your competition.

Email your thoughts about this episode: connect@prosperforpurpose.com

…or, better yet, leave us a review!

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode Link: https://prosperforpurpose.com/episode-104-how-purpose-leads-your-mission-vision-and-values

Hiring an expert to consult on a specific area of your business can bring valuable insights that transform your company…but which expert does your business need and when? That is what I’m breaking down for you in this episode of Brand for Good.

I believe there are 5 essential areas of your business that require expertise, and if you don’t have that expertise, you probably want to hire someone who does. This person doesn’t need to be an employee—instead, look for the best expert you can find (and afford) for each stage of your business.

Listen as I describe what five key experts can offer your business and discuss three additional experts that have proven to be invaluable to my own company.

Email your thoughts about this episode: connect@prosperforpurpose.com

…or, better yet, leave us a review!

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode Link: https://prosperforpurpose.com/episode-103-hire-the-right-expert-at-the-right-time

In this episode, I discuss how to navigate misalignment between your business offerings and your personal aspirations. As I continue to take you behind the scenes with me while I upbrand my agency, Prosper for Purpose, I also want to share some of the deep work that is necessary during the process, especially when business changes are a driving force.

If you’ve ever wanted to deconstruct your business and build something that feels fresh and exciting, you’re not alone. You are not your business. It is human nature to evolve and change, and sometimes, that desire occurs within the framework of your business.

So, how does this tie into branding? One of the core principles of the Brand for Good philosophy is that a well-built brand can evolve alongside you. I often tell my clients that brand work is soul work. It's not simply about your offerings or your website’s appearance; it’s about how you want to feel about your company, the experience you wish to provide, and how you hope others will feel as a result. In short, it’s about the essence and impact of your business.

Tune in to learn how I’m navigating this process with Prosper for Purpose, and take notes on how to approach it for your own business.

Learn More About the Prosper Playbook: https://prosperplaybook.prosperforpurpose.com/welcome

Email your thoughts about this episode: connect@prosperforpurpose.com

…or, better yet, leave us a review!

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode Link: https://prosperforpurpose.com/episode-102-brand-work-is-soul-work

Over the next few weeks, I’m taking you behind the scenes with me as I upbrand my agency, Prosper for Purpose. Follow along to get ideas that you can apply to your own business!

In this episode, I am sharing some of the inspiration for my company’s upbrand. I’m also discussing some of the business decisions I’ve made about Prosper’s position in the market and a once-beloved service we’re no longer promoting.

Here are two of the four decisions that are driving my strategy and inspiration:

1. I want to do more narrative copywriting. 

2. I want to simplify my business.

If you’re branding along with me, take stock of what you offer and what you actually do in your business. Is what you created serving who you are now? It’s good to re-evaluate your business every three years and consider what, if anything, you’d like to change.

Tune in to learn how I approach this!

Email your thoughts about this episode: connect@prosperforpurpose.com

…or, better yet, leave us a review!

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode Link: https://prosperforpurpose.com/episode-101-brand-strategy-&-inspiration

Welcome to Episode 100! Thank you for being a valued listener.

Have you ever considered rebranding your company? Do you want compelling copy, a show-stopping design, and a website that you’re proud to have people visit? I certainly do. In fact, I go through the rebranding process about every three years…and guess what? This happens to be one of those years!

I’m inviting you to join me over the next four or more weeks as I share my process with you right here on Brand for Good. I’ll discuss the 5 signs that you’re due for a rebrand, the difference between the various processes of branding, and why I’m upbranding Prosper for Purpose.

Don’t know what “upbranding” is? No problem! Let’s dive in…

Brand for Good Links

Email your thoughts about this episode: connect@prosperforpurpose.com
…or, better yet, leave us a review!
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: www.prosperforpurpose.com/episode-100-upbranding-the-prosper-way

This episode is all about brand aura, the energy that your brand radiates—or what we might call, its glow. Brand aura also encompasses how that energy is perceived by your audience—their core reaction or feeling when experiencing it.

Brand aura is about the images and feelings that a brand provokes. It calls to a consumer’s self-identity, their aspiration, and their need to belong.

Join me as I discuss the auras of some of my favorite brands and share five steps you can take to glow-up the aura of your brand!

Email your thoughts about this episode: connect@prosperforpurpose.com

…or, better yet, leave us a review!

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Who needs a personal brand?

How big of an audience do you need?

Since founding Prosper for Purpose in 2013, I have been asked a lot of questions about personal branding. A few years ago, I started a list, and in this episode, I’m answering as many of those questions as possible.

I invite you to join me and ask yourself, what is your top question about personal branding? If it isn’t answered in this episode, send an email to connect@prosperforpurpose.com to tell me what it is, and I’ll add it to my part two list!

Email your thoughts about this episode: connect@prosperforpurpose.com

…or, better yet, leave us a review!

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode link: www.prosperforpurpose.com/episode-98-your-top-personal-branding-questions-answered

Whether you’re building your credibility, growing your influence, or just tired of being the best-kept secret… this one’s for you.

“You Can’t Build a Personal Brand Without PR” is more relevant now than ever, so I’m bringing it back to your ears. 

Where does personal branding intersect with public relations? When people hire me to help them grow their brand online, they want to increase their VISIBILITY, INFLUENCE and REPUTATION.

Before people talked about "branding," they called this work “public relations” (or “PR,” for short). The work hasn't changed, but it has expanded. Think of brand identity as the foundation and growing your brand as PR.

That is the focus of this week’s episode, as well as:

• The things you need to know before hiring someone to help with branding for you or your company, and

• How you can use PR at any stage to build your brand and scale your business.

I also share a list of what should be included in a comprehensive brand identity package.

🎧 And don’t forget — I’m diving even deeper into these strategies LIVE at Peerless and Profitable, my free, live brand training on June 3.

REGISTER for the free live webinar: peerlessandprofitable.com

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode link: https://theprosperproject.libsyn.com/website/episode-142-you-cant-build-a-personal-brand-without-pr

In this episode, I share how indulging in some Sunday scrolling on social media led me to the realization that many small business owners are getting really bad advice about how to market online. In particular, there are two philosophies that seem to be gaining traction.

The first is that entrepreneurs should “always be selling.” As a professional communicator with more than three decades of experience, I can promise you, this philosophy will hurt any business that adapts it.

The second philosophy that worries me is the copied content trend. Tons of entrepreneurs are literally copying other entrepreneurs' content. From social posts to sales pages, it’s shocking, disrespectful, and illegal.

I believe people follow these trends because they think it will help them stand out and attract new customers, but the opposite is true. Tune in as I share what to do instead and tell you the number one thing you can do to cut through the noise in your market and become the leader you want to be!

Email your thoughts about this episode: connect@prosperforpurpose.com

…or, better yet, leave us a review!

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

• When a business is always selling, it’s transactional. People view that business as a commodity and will typically only buy based on price because they’re not loyal.

• Copying someone else’s work is always a bad move. It’s wrong to steal from someone else and their loyal followers will inevitably call you out for it.

• These two examples demonstrate extremely big mistakes I see in marketing. The solution, however, is the same for both: focus on building your brand.

• Businesses that build strong brands, from identity to experience, choose long-term value over short-term gain.

David Gaz is an international creative director, filmmaker and photographer. He is Founder of The Bureau of Small Projects, a branding agency that leverages their relationships with Fortune 500 companies and major brands to help small businesses, startups and nonprofits make a BIG impact.

In this episode, David discusses the inspiration for his agency: the critically acclaimed 2014 documentary, Kindness Is Contagious, about the benefits of being kind. The film was directed by David and narrated by Catherine Ryan Hyde, bestselling author of the book (and movie) Pay It Forward.

David uses his experience and expertise with major brands and Fortune 500 companies to provide better branding, web development and marketing for Silicon Valley VC firms, startups, nonprofits and small businesses that aim to make a difference.

Guest Links

Website: https://www.smallprojectsbureau.com

LinkedIn: https://www.linkedin.com/in/davidgaz

Prosper for Purpose Links

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode link: https://theprosperproject.libsyn.com/episode-96-kindness-as-a-tool-for-success-with-david-gaz

Key Points

• Brand is about strategy

• Your brand should be built around how you are different and better than your competitors

• Always make it right with clients

• Kindness is a great tool for success

Beth Salyers, Ph.D., is Founder and CEO of Custom Learning Atelier, an alternative learning and development company for impact-driven leaders, knowledge workers, artists and their organizations. Like Prosper for Purpose, her company is a Certified B Corporation, using business as a force for good.

In this episode, I ask Beth about her role as a learning (re)designer of her field. Beth operates from a deep understanding that every experience, encounter, piece of content and structure either disrupts or reinforces the habitual. While this reality is inherently overwhelming, it also provides the abundance of variables needed to (re)design an equitable, meaningful and interconnected change in our world.

For over 20 years, Beth and her company have used neuroscience, experience design, implementation science and the social contexts of teaching and learning to educate, design and facilitate meaningful learning journeys for humans at work. Beth is Ohio born, North Carolina raised, and currently living and thriving in New Orleans, Louisiana.

Guest Links

Website: https://www.customlearningatelier.com

LinkedIn: https://www.linkedin.com/in/bethsalyersphd

Prosper for Purpose Links

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode link: https://prosperforpurpose.com/episode-95-redesigning-learning-development-with-beth-salyers

• We are all programmed or conditioned to relate to, use, and engage with learning in a certain way. Unfortunately, this way does not align with values of equity, inclusivity, stakeholder economy, human potential, and using business as a force for good.

• CLA exists to help folks unlearn these conditionalities and redesign learning within their organization and with their external stakeholders in order to uncover the latent potential we have as humans to make the world a better place for humans and the planet.

What if there were a way to measure a company’s entire social and environmental impact?

Well, there is! It’s called the “B Impact Assessment,” and it’s offered by the nonprofit, B Lab.

Since March is B Corp Month, I devote this episode of Brand for Good to discussing the ongoing paradigm shift in the business world and how the triple bottom line philosophy of “people, planet and profit” is here to stay. I also talk about how you can take steps to use business as a force for good with or without becoming a certified B Corp.

Take the B Impact Assessment: https://www.bcorporation.net/en-us/programs-and-tools/b-impact-assessment

Email your thoughts about this episode: connect@prosperforpurpose.com

…or, better yet, leave us a review!

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

• The concept of "business as a force for good" advocates for businesses to incorporate ethical practices, social responsibility, and sustainable initiatives.

• The nonprofit B Lab was founded in 2006 in the United States by three friends who shared a vision to make business a force for good.

• The first B Corps were certified in 2007; Prosper for Purpose became certified in 2016.

• Anyone can use the free B Corp assessment tool to measure their impact and identify next steps.