Explore every episode of the podcast Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content Creators
| Title | Pub. Date | Duration | |
|---|---|---|---|
| The One Career Skill No One Talks About | 06 oct. 2026 | 00:11:40 | |
The One Career Skill No One Talks About What's the hardest thing in a long creative career? It isn't starting something new. It's letting go of something you've already built. In this short solo episode, Philip makes the case that knowing when to walk away is the most overlooked career skill there is. The things that helped you grow in one chapter can quietly start holding you back in the next, and career longevity depends on your willingness to subtract. Philip gets personal with two stories. He explains why he recently closed a Facebook group he'd run for seven years, one that peaked at almost 9,000 members. Then he goes back to his late twenties, when he un-stretched his canvases, boxed up his paints and shut down his life as a fine artist. It felt like betrayal at the time. In hindsight, it freed up the energy that launched thirty years in design, creative leadership and brand strategy. In this episode, you'll hear:
Key takeaway: Letting go is rarely the end of the story. Often, it's the moment that creates the space for your next chapter to begin. Who this episode is for: Graphic designers, brand strategists, freelancers, agency owners and creative professionals who are thinking about a career pivot, feeling spread too thin, or wondering how to stay relevant as AI reshapes the industry. If this episode resonated with you, follow Brand Design Masters so you don't miss the next one, and share it with a creative friend who's holding onto something a little too tightly. ____________________________________ WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone YOUTUBE https://www.youtube.com/philipvandusen BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP: Adobe Training with Daniel Scott https://www.byol.me/philip GO HIGHLEVEL: All-in-One CRM https://www.gohighlevel.com/philipvandusen TUBEBUDDY: The best YouTube plugin https://www.tubebuddy.com/philipvandusen ____________________________ Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| The Hard Truth About Becoming a Creative Director | 29 sept. 2026 | 00:13:43 | |
The Hard Truth About Becoming a Creative Director Most creatives think the creative director title is the ultimate creative job. It's usually the opposite. The higher you climb in your design career, the less your job is about design, and that catches a lot of talented people off guard. In this episode, I talk about what the creative director role really involves. I cover why great design skills stop being enough at a certain point and what you need to build to keep moving up. I draw on 40 years as a creative executive and a lot of coaching conversations with designers and art directors stuck at that exact ceiling. In this episode, you'll learn:
Key takeaway: If this episode helped you, please follow the show and leave a rating or review. It helps other creative professionals find Brand Design Masters. #CreativeDirector #DesignCareer #CreativeLeadership #GraphicDesign #ArtDirector #BrandDesignMasters ____________________________________ WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone YOUTUBE https://www.youtube.com/philipvandusen BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP: Adobe Training with Daniel Scott https://www.byol.me/philip GO HIGHLEVEL: All-in-One CRM https://www.gohighlevel.com/philipvandusen TUBEBUDDY: The best YouTube plugin https://www.tubebuddy.com/philipvandusen ____________________________ Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| Building a Personal Brand Won't Fix Everything | 22 sept. 2026 | 00:14:50 | |
Building a Personal Brand Won't Fix Everything There's a dangerous idea floating around right now: that you can just "build a personal brand" and skip the hard part of actually becoming good at what you do. In this episode, I push back on that. I spent over 20 years inside global branding agencies and corporations before I ever picked up a microphone or camera. I talk about what that path taught me, the good and the bad, including getting laid off three separate times and learning firsthand that corporate loyalty only goes one way. I also get into why personal branding only works once you've actually got something worth amplifying. It's not a shortcut around expertise. It's a way to make expertise visible. And in a market where AI is commoditizing production and job boards are basically broken, visibility matters more than it used to, but it can't replace the real thing. If you're trying to figure out whether to go traditional or go independent, or how to think about building your reputation while you're still earning your stripes, this one's for you. In this episode:
If this episode hits home, subscribe to Brand Design Masters so you don't miss what's next. ____________________________________ WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone YOUTUBE https://www.youtube.com/philipvandusen BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP: Adobe Training with Daniel Scott https://www.byol.me/philip GO HIGHLEVEL: All-in-One CRM https://www.gohighlevel.com/philipvandusen TUBEBUDDY: The best YouTube plugin https://www.tubebuddy.com/philipvandusen ____________________________ Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| 7 Skills Designers Need in the Age of AI | 15 sept. 2026 | 00:10:11 | |
7 Skills Designers Need in the Age of AI AI can generate a hundred logo concepts in thirty seconds. It still can't tell you which one is right for the brand, the market, or the moment. That gap is exactly where your future value as a designer lives, and in this episode I break down the seven skills that live inside it. I'm not talking about prompt engineering or tool tutorials. I'm talking about taste and curation, strategic thinking, client communication, systems and brand strategy thinking, creative direction applied to AI output, personal brand and reputation, and adaptability as a habit you actually practice. If you've felt that mix of panic and curiosity every time a new AI tool drops, this episode gives you something more useful than reassurance. It gives you a real answer to the question I keep getting asked in coaching calls and in my community: what actually matters now? Production work is shrinking. The ceiling for everyone who can operate above pure production is rising. This episode is about making sure you're one of them. In this episode:
____________________________________ WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone YOUTUBE https://www.youtube.com/philipvandusen BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP: Adobe Training with Daniel Scott https://www.byol.me/philip GO HIGHLEVEL: All-in-One CRM https://www.gohighlevel.com/philipvandusen TUBEBUDDY: The best YouTube plugin https://www.tubebuddy.com/philipvandusen ____________________________ Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| Erik Evans: Creativity is an Act of Rebellion | 23 juin 2026 | 00:42:05 | |
What does it take to stay creative through decades of career pivots, industry disruption, and personal reinvention? In this episode of the Brand Design Masters Podcast, Philip VanDusen sits down with designer, creative director, author, and workshop facilitator Erik Evans to explore the enduring principles of creativity in a rapidly changing world. Erik shares lessons from a career that has spanned nearly five decades and 48 jobs, including roles at Pixar, ServiceNow, Cisco, Salesforce, and numerous startups. Drawing from his new book, A Field Guide to Creativity: Strategies for Thriving in Any Creative Era, he discusses why creativity is less about talent and more about practice, resilience, and showing up consistently. The conversation explores the role of sincerity in creative work, why embracing your unique quirks can become a competitive advantage, and how fear, perfectionism, procrastination, and imposter syndrome often disguise themselves as obstacles that prevent meaningful progress. Philip and Erik also discuss the importance of personal branding, mentorship, coaching, and accountability, along with Erik’s new Identity by Design workshop, which helps individuals develop personal brand guidelines based on their values, purpose, and strengths. Finally, they tackle one of the biggest questions facing creative professionals today: how creativity can remain relevant and valuable in the age of AI. Whether you're an emerging designer, a seasoned creative leader, or someone navigating a career transition, this episode offers practical wisdom for building a creative life with intention. In This Episode
About Erik Evans Erik Evans is a creative director, designer, author, and founder of The Story Workshop. Throughout his career he has worked with organizations including Pixar, ServiceNow, Cisco, Salesforce, and numerous Silicon Valley startups. His new book, A Field Guide to Creativity: Strategies for Thriving in Any Creative Era, explores practical approaches to creativity, resilience, personal growth, and navigating change. Through his Identity by Design workshops, Erik helps individuals uncover their values, strengths, and personal brand foundations. Connect with Erik Evans Website: The Story Workshop, https://www.thestoryworkshop.com/ Instagram: @thestoryworkshop LinkedIn: Erik Evans, https://www.linkedin.com/in/william-erik-evans-7aa3151/ Book: " A Field Guide to Creativity: Strategies for Thriving in Any Creative Era" , https://amzn.to/4vcLE1A (Amazon affiliate link) | |||
| AI Without the Hype: with Mitali Deypurkaystha | 11 mai 2026 | 01:01:41 | |
AI is in the midst of changing the landscape of business, careers and humanity as a whole. And if you're like most creative professionals or business owners, you're probably feeling a mix of curiosity, overwhelm, and maybe even a little fear. In this episode, I sit down with certified AI consultant Mitali Deypurkaystha to cut through the noise and get practical. We talk about what’s really happening in the AI landscape, why most businesses are getting it wrong, and how you can approach AI in a way that actually drives results without chasing shiny objects. Mitali shares a grounded, human-first approach to AI adoption. Instead of starting with tools, she explains why you should start with your business bottlenecks. We also dive into how poor data can completely derail AI initiatives, what “agents” actually are (without the hype), and how creative professionals can stay relevant and valuable in an AI-driven world. We also explore her Human First Responsible AI Pledge, a framework designed to help businesses implement AI ethically and responsibly. If you’re trying to figure out how AI fits into your business or career, this conversation will help you get out of overwhelm and into clarity. What We Cover
Key Takeaways
Resources & Links Human First Responsible AI Pledge Mitali Deypurkaystha / Impact Icon Mitali Deypurkaystha on LinkedIn Tools Mentioned
AI isn’t the thing that’s going to replace you. But someone who knows how to use it well might. The real opportunity right now is not to chase every new tool, but to think more clearly, work more strategically, and stay deeply human in how you show up. ____________________________________ WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone YOUTUBE https://www.youtube.com/philipvandusen BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP: Adobe Training with Daniel Scott https://www.byol.me/philip GO HIGHLEVEL: All-in-One CRM https://www.gohighlevel.com/philipvandusen TUBEBUDDY: The best YouTube plugin https://www.tubebuddy.com/philipvandusen ____________________________ Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| ReDesigning Your Creative Career After 50 | 20 avr. 2026 | 00:13:48 | |
ReDesigning Your Creative Career After 50 If you’re a creative professional over 50, redesigning your creative career after 50 isn’t about starting over, it’s about building resilience, relevance, and long-term leverage. In this episode, I walk you through a practical framework for career reinvention, income diversification, and staying professionally valuable in an AI-accelerated world. The Workbook Prompts:
Many experienced designers, creatives, and agency professionals discover that traditional employment becomes less reliable later in their careers. Ageism, shifting business models, global competition, and AI-driven automation are reshaping the creative industry. Instead of chasing employability, I’ll show you how to build resilience, intellectual deliverables, multiple income streams, and a network that actually supports your next chapter. This is a guided workshop for experienced creative professionals who want clarity, stability, and long-term career insurance. If you're serious about redesigning your career with intention, explore BONFIRE, my mastermind community for experienced creatives navigating this exact transition. BONFIRE: Mastermind Community for Creative Pros https://philipvandusen.com/bonfire ________________________________ WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone YOUTUBE https://www.youtube.com/philipvandusen BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ ____________________________ Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| Most Small Businesses Are Using AI Wrong - Here’s How to Fix It | 13 avr. 2026 | 00:13:02 | |
Most Small Businesses Are Using AI Wrong - Here’s How to Fix It with Philip VanDusen Most small businesses are using AI wrong, and in this episode I break down exactly how to fix it with practical, real-world strategies you can implement immediately. If you’re a small business owner feeling squeezed by rising marketing costs, shrinking attention spans, and increasing customer expectations, this is for you. I walk you through seven powerful ways you can use artificial intelligence to work smarter, reduce friction, and grow without burning out. We’re not talking about hype or futuristic promises. We’re talking about using AI as a thinking partner, building a content engine from one video, automating CRM follow-up, improving local SEO, understanding your market faster, upgrading customer support, and increasing website conversions without guessing. I cover tools like ChatGPT, Claude, Perplexity, HighLevel, SEMrush, SparkToro, Descript, Opus Clip, Riverside, Moz Local, Microsoft Clarity, Hotjar, and Instapage, and explain how you can apply them strategically inside your small business. If you want to build smarter systems, increase conversions, and stay competitive in a rapidly changing market, this episode will show you where to start. ____________________________________ WEBSITE https://www.philipvandusen.com BONFIRE: Mastermind Community for Creative Pros https://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone YOUTUBE https://www.youtube.com/philipvandusen BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ ____________________________ Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| How to Stop Wasting Time - 7 Time Management Hacks That Actually Work | 06 avr. 2026 | 00:25:12 | |
How to Stop Wasting Time - 7 Time Management Hacks That Actually Work Many creative professionals feel constantly busy but still end the day wondering if anything meaningful actually moved forward. In this episode, Philip VanDusen explores why traditional productivity advice often falls short and why most time management systems fail to solve the real problem. The issue is not a lack of apps, tools, or productivity frameworks. The real challenge is self-leadership. Instead of focusing on software or complicated productivity stacks, Philip shares seven practical practices designed to help creative professionals reclaim their attention, protect their energy, and structure their days around meaningful work. Drawing from his experience coaching creative professionals and running his own consulting practice, Philip explains how distractions, reactive work habits, and endless task lists create the illusion of productivity while preventing real progress. This episode reframes time management as something deeper than scheduling tasks. It is about learning to manage your attention, direct your energy, and design your day intentionally so your most important work gets your best focus. You will learn how to identify the work that truly moves the needle, reduce distractions, and build simple systems that eliminate repetitive decisions and free up mental energy for creative thinking. If you have ever felt overwhelmed by notifications, email, meetings, or an endless to-do list, this conversation offers a practical and mindset-driven approach to working with more clarity, focus, and impact. What You'll Learn in This Episode • Why productivity tools rarely solve productivity problems The 7 Time Management Hacks 1. Your Energy Is the Real Calendar Productivity should be structured around when your brain works best, not simply around open calendar space. Understanding your chronotype and protecting your peak cognitive hours allows you to do creative work when your energy is highest. 2. Design Your Default Day High performers do not react to the day. They design it. Creating defined work zones such as deep work, communication, and administrative time removes daily decision fatigue and gives your day a clear structure. 3. The One Needle-Mover Rule Most people mistake activity for progress. Instead of trying to complete dozens of small tasks, identify the one meaningful task that would make the day successful if completed. This shifts focus from busyness to impact. 4. Kill Reactivity at the Source When your day is driven by notifications, messages, and emails, you become a professional responder instead of a creator. Setting communication windows and controlling when you engage with incoming requests helps you reclaim ownership of your attention. 5. Use Artificial Deadlines According to Parkinson’s Law, work expands to fill the time available. Creating constraints such as work sprints and defined deadlines forces decision making, reduces perfectionism, and accelerates momentum. 6. Train Your Focus Multitasking is a myth. Constant task switching drains cognitive energy and reduces performance. Building a distraction-free environment and practicing attention recovery techniques helps strengthen focus over time. 7. Build a Personal Production System High performers rely on systems rather than repeated decisions. Templates, structured file systems, and automation tools reduce cognitive load and allow you to spend more time on meaningful creative work instead of administrative repetition. Key Takeaway Time management is not really about squeezing more tasks into your day. It is about directing your attention, protecting your energy, and intentionally designing how you work so the right work gets your best effort. When you approach productivity as self-leadership instead of task management, you begin to make consistent progress on the work that truly matters. WEBSITE https://www.philipvandusen.com BONFIRE: Mastermind Community for Creative Pros https://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone YOUTUBE https://www.youtube.com/philipvandusen BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP: Adobe Training with Daniel Scott https://www.byol.me/philip GO HIGHLEVEL: All-in-One CRM https://www.gohighlevel.com/philipvandusen TUBEBUDDY: The best YouTube plugin https://www.tubebuddy.com/philipvandusen ____________________________ Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| Navigating Career Transitions and Inflection Points - with Kathy Oneto | 30 mars 2026 | 00:53:15 | |
Navigating Career Transitions and Inflection Points Careers rarely unfold in straight lines. In this episode, I’m sharing a conversation I originally recorded with strategist and executive coach Kathy Oneto about navigating career transitions and professional inflection points. We explore why careers often evolve through pivots rather than predictable steps up a ladder, and how moments of friction or curiosity can signal that it’s time to rethink what comes next. We also discuss how creative professionals can stay resilient during periods of change by developing broader skillsets, building what I call “career insurance,” and surrounding themselves with communities that expand what feels possible. If you’re questioning your next move, navigating a shift in your career, or thinking about how to stay relevant in a rapidly changing professional landscape, this conversation offers a thoughtful framework for approaching those transitions. In This Episode We Discuss
About Kathy Oneto Kathy Oneto is a strategist, executive and life-work coach, and speaker who helps individuals and organizations rethink how they pursue success and growth. She holds an MBA from the Haas School of Business at UC Berkeley and is the author of Sustainable Ambition: How to Prioritize What Matters to Thrive in Life and Work. Connect with Kathy LinkedIn: Book: _______________________________ WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone YOUTUBE https://www.youtube.com/philipvandusen BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ ____________________________________ Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| How to Stay Relevant as a Creative Professional | 23 mars 2026 | 00:10:26 | |
How To Stay Relevant as a Creative Professional In this episode, I break down how you can stay relevant as a creative pro in a fast-changing industry where ageism, AI, and commoditization are real forces. If you’re a mid-career designer, creative director, strategist, or agency owner, this is about building career insurance that protects you from volatility you can’t control. I share the uncomfortable truths many experienced creatives avoid talking about, including what really happens when roles disappear and why doubling down on craft alone is no longer enough. Staying relevant in your creative career is not about chasing the latest tools or working harder. It’s about repositioning yourself closer to strategic decision-making, moving toward the “tip of the spear,” and getting paid for how you think, not just what you make . Throughout the episode, I give you practical micro-actions you can take immediately to future-proof your creative career, strengthen your positioning, and expand your strategic network. You’ll also learn why relevance is relational, not just informational, and how peer-level dialogue accelerates growth. If you want long-term career resilience as a creative professional, this is where you start. ____________________________________ WEBSITE https://www.philipvandusen.com BONFIRE: Mastermind Community for Creative Pros https://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone YOUTUBE https://www.youtube.com/philipvandusen BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ ____________________________________ Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| How to Get Promoted When You Work Remotely | 16 mars 2026 | 00:10:43 | |
How To Get Promoted When You Work Remotely If you want to get promoted when working remotely, this episode breaks down what actually drives career advancement when you’re not in the office every day. I walk through how remote employees can increase visibility, earn trust, and position themselves for a promotion even when their manager and leadership team rarely see them in person. In this episode I share practical, real-world strategies you can use right now to make sure your work doesn’t go unnoticed. We’ll talk about how to build visibility as a remote worker, how to strengthen your relationship with your manager, and why documenting your impact matters more than ever when you work from home. I also cover the role of personal branding inside a company, how to get exposure to leadership, and why promotability is often more about being seen than being perfect. If you’re frustrated that remote work feels like it’s slowing down your career, this will help you reset your approach. You’ll learn how to align your work with business goals, advocate for yourself without feeling awkward, and start doing the kind of work that leads to promotions and better opportunities. This is especially important if you’re a creative professional, knowledge worker, or anyone trying to grow their career in a remote or hybrid environment. ____________________________________ WEBSITE https://www.philipvandusen.com BONFIRE: Mastermind Community for Creative Pros https://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone YOUTUBE https://www.youtube.com/philipvandusen BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ ____________________________ Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| 10 Ways Small Business and Can Use AI Now - and Why It Matters | 10 mars 2026 | 00:14:14 | |
10 Ways Small Business Can Use AI Now - and Why It Matters Brand Design Masters Podcast EP163 Leveraging AI should be the top priority this year for small businesses and creative professionals. In this episode, I break down ten ways that small business owners and creative teams can use AI right now to work smarter, move faster, and stay competitive without losing what makes their brand human. If you’re a founder, solopreneur, or creative professional supporting clients, I walk you through ten practical, real-world ways AI is already being used effectively. We’re talking about better personalization, faster workflows, scalable content systems, smarter insights, and more confident decision-making, not vague theory or future predictions. I also spend time on what AI cannot do, because that’s where your value lives. AI is not a strategy. It’s a multiplier. Without clear brand positioning, messaging, and goals, AI just helps you go faster in the wrong direction. With clarity, it becomes a powerful tool that supports your judgment instead of replacing it. If you’re unsure how to use AI without sacrificing quality, or you’re worried about where you fit in this shift, this video will give you a grounded, practical framework to move forward. ____________________________________ WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse BONFIRE: Mastermind Community for Creative Pros https://philipvandusen.com/bonfire CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone YOUTUBE https://www.youtube.com/philipvandusen BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP: Adobe Training with Daniel Scott https://www.byol.me/philip GO HIGHLEVEL: All-in-One CRM https://www.gohighlevel.com/philipvandusen TUBEBUDDY: The best YouTube plugin https://www.tubebuddy.com/philipvandusen ____________________________ Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| Design Project Planning Step by Step: How to Plan the Work and Avoid Creative Chaos | 02 mars 2026 | 00:41:57 | |
Episode Overview In this episode, Philip breaks down the complete process of design project planning step by step and explains why creative projects fail long before design even begins. If you’ve ever dealt with scope creep, unclear objectives, endless revision rounds, stakeholder misalignment, or subjective “I just don’t like it” feedback, this episode is for you. Whether you're a freelancer, agency owner, consultant, or client-side marketing leader, you’ll learn how to plan the work so you can work the plan and keep projects running like a well-oiled machine.
What You’ll Learn in This Episode Philip walks through the six key stages of design project planning and explains how each stage reduces chaos, increases profitability, and improves client relationships. 1. Engagement & Preparation
2. Project Architecture (The Project Plan)
3. Kickoff & Brand Foundation
4. The Creative Brief
5. Creative Development
6. Final Delivery & Follow-Up
Key Takeaway Creative success is rarely about talent alone. It is about structure. When you scope correctly, align stakeholders, clarify strategy, and build objective guardrails into your process, creative becomes smoother, faster, and more profitable . Plan the work. Then work the plan. Who This Episode Is For
Resources Mentioned Brand Strategy 101 Course: https://philipvandusen.com/bs101 One Page Creative Brief Template: https://philipvandusen.com/products Bonfire Mastermind Community: https://philipvandusen.com/bonfire
If you found this episode valuable, subscribe to Brand Design Masters, leave a review, and share it with another creative professional who wants fewer headaches and better project outcomes. ____________________________________
WEBSITE https://www.philipvandusen.com
BONFIRE: Mastermind Community for Creative Pros https://philipvandusen.com/bonfire
BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse
CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone
YOUTUBE https://www.youtube.com/philipvandusen
BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe
BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101
https://www.linkedin.com/in/philipvandusen/
THREADS https://www.threads.net/@philipvandusen
https://www.facebook.com/philipvandusen.agency/
____________________________________
AFFILIATE PARTNERS:
BRING YOUR OWN LAPTOP: Adobe Training with Daniel Scott https://www.byol.me/philip
GO HIGHLEVEL: All-in-One CRM https://www.gohighlevel.com/philipvandusen
TUBEBUDDY: The best YouTube plugin https://www.tubebuddy.com/philipvandusen
____________________________
Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| Unlocking Your Potential as a Creative Professional | 23 févr. 2026 | 00:43:03 | |
Links Mentioned: BONFIRE Mastermind group: https://philipvandusen.com/bonfire Personal Brand Wheel: https://philipvandusen.com/pbw Brand Positioning Statement Tool: https://philipvandusen.com/brand-positioning-statement-optin In this episode of Brand Design Masters, I break down what’s really holding creative professionals back and how to move forward with clarity and confidence. If you’re a designer, creative director, freelancer, or agency owner who feels stuck, under-leveraged, or uncertain about your next move, this conversation is for you. I unpack the five most common barriers that limit growth in creative careers and the five key unlocks that can accelerate your progress. Drawing from my own career journey, including layoffs, burnout, career pivots, entrepreneurship, and building a personal brand from scratch, I share practical strategies you can use to regain momentum and unlock your full professional potential . What You’ll Learn 1. The Skillset Barrier 2. When Your Network Isn’t Working 3. The Confidence Gap 4. Limiting Beliefs and Imposter Syndrome 5. Feeling Powerless in a Changing Industry Key Themes
Creative careers are not linear. They are evolving, competitive, and increasingly influenced by technology and globalization. But the biggest unlock is not a tool, a tactic, or even a platform. It’s the people you surround yourself with and the systems you build around your own development . If you’re ready to stop spinning and start unlocking real momentum in your creative business or career, this episode gives you a practical roadmap to do exactly that. If you found this valuable, subscribe to Brand Design Masters, leave a review, and share this episode with another creative professional who needs to hear it. WEBSITE https://www.philipvandusen.com BONFIRE: Mastermind Community for Creative Pros https://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone YOUTUBE https://www.youtube.com/philipvandusen BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP: Adobe Training with Daniel Scott https://www.byol.me/philip GO HIGHLEVEL: All-in-One CRM https://www.gohighlevel.com/philipvandusen TUBEBUDDY: The best YouTube plugin https://www.tubebuddy.com/philipvandusen ____________________________ Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| LinkedIn Just Got Much More Important - AI is Changing Everything | 17 févr. 2026 | 00:36:31 | |
EP 160: LinkedIn Just Got Much More Important LinkedIn just became one of the most powerful platforms for personal branding, client acquisition, and career growth. In this episode, I break down why AI search, content longevity, and platform dynamics are dramatically increasing LinkedIn’s importance for professionals and B2B businesses. AI platforms like ChatGPT, Gemini, and Perplexity are reshaping discovery. LinkedIn is now one of the most cited sources in large language model answers, especially for verifiable human expertise. That means your LinkedIn content can surface in AI results long after you post it. We also look at: • Why LinkedIn content is shifting from short-lived posts to long-tail visibility If you want to increase visibility, establish authority, attract better clients, or future-proof your career in an AI-driven world, LinkedIn should be central to your strategy. This episode will help you understand why. WEBSITE https://www.philipvandusen.com BONFIRE: Mastermind Community for Creative Pros https://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone YOUTUBE https://www.youtube.com/philipvandusen BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP: Adobe Training with Daniel Scott https://www.byol.me/philip GO HIGHLEVEL: All-in-One CRM https://www.gohighlevel.com/philipvandusen TUBEBUDDY: The best YouTube plugin https://www.tubebuddy.com/philipvandusen ____________________________ Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| How to Get More Clients Without Working Harder | 02 févr. 2026 | 00:37:31 | |
How to Get More Clients Without Working Harder with Philip VanDusen Brand Design Masters Podcast – EP 158 BONFIRE https://philipvandusen.com/bonfire TUBEBUDDY (affiliate link) https://tubebuddy.com/philipvandusen Getting more clients doesn’t have to mean working longer hours, posting nonstop on social media, or chasing cold leads that go nowhere. In this episode, Philip VanDusen breaks down how creative professionals can grow their client base without burning out by widening their offer, strengthening their network, and positioning themselves as strategic partners instead of execution-only vendors. You’ll learn where clients actually come from for freelancers, consultants, and small creative agencies, and why referrals and partnerships consistently outperform ads and content marketing combined. Philip explains the real math behind client funnels and why a narrow service offering and a shallow network will always limit your growth, no matter how talented you are. This episode introduces the concept of “Design Plus”, a smarter way to expand your value without learning every new skill yourself. By building strategic partnerships and leveraging the expertise and networks of others, you can dramatically increase the number of opportunities available to you while doing less hands-on work. Philip also shares why networking feels so hard for many creative professionals, and how to make it more natural, human, and effective. He explains the difference between casual connections and a meaningful network that actually generates work, and why mastermind communities can accelerate growth faster than almost any other strategy. If you’re a designer, creative director, freelancer, or agency owner who feels stuck on a client acquisition treadmill, this episode will help you rethink how you grow your business and reclaim your time. In this episode, you’ll learn: • The three places all clients come from and which one matters most • Why widening your offer creates more opportunities without more effort • What “Design Plus” really means and how to apply it • How strategic partnerships multiply your reach and credibility • Why meaningful networks outperform social media followers • How masterminds accelerate learning, confidence, and client growth Learn more about the Bonfire mastermind community at: https://philipvandusen.com/bonfire If this episode helped you rethink how you attract clients, be sure to subscribe, leave a review, and share it with another creative pro who’s ready to grow smarter, not harder. | |||
| How to Transform Your Career: A 5-Stage Framework for Creative Professionals | 26 janv. 2026 | 01:02:17 | |
Career transformation isn’t a one-time decision. It’s a process. BONFIRE: https://philipvandusen.com/bonfire PERSONAL BRAND WHEEL: https://philipvandusen.com/pbw In this episode, Philip VanDusen shares a practical, experience-based framework for navigating career pivots as a creative professional. Drawing on 30+ years across corporate leadership, global agencies, solo consulting, and personal brand building, Philip breaks down the five predictable stages of career transformation and how to recognize where you are right now. This episode is especially relevant for mid- to late-career designers and creatives facing burnout, layoffs, AI disruption, ageism, or a growing desire for more independence and professional agency. You’ll learn why creative careers are no longer linear, why mid-career pivots feel harder than early ones, and how to build long-term career resilience without starting over. In This Episode:
Who This Episode Is For:
Key takeaway: | |||
| Personal Branding Power Tips | 11 juin 2025 | 00:11:37 | |
Personal Branding Power Tips In this episode of the Brand Design Masters podcast, Philip delves into an advanced perspective on personal branding, which he dubs 'Personal Branding 2.0'. Philip explores the evolution of personal branding and discusses how creative professionals can leverage new platforms and formats, like short-form video on TikTok and Instagram Reels, to build an authentic presence. He emphasizes the importance of storytelling, community building, and collaboration in establishing a strong personal brand. Additionally, Philip discusses the role of emerging technologies, such as AI and automation, in streamlining brand building efforts. He concludes with key mindset shifts necessary for sustaining a resilient and impactful personal brand. Philip also introduces his new mastermind membership community, Bonfire, designed to support creative professionals through coaching, networking, and resource sharing. BONFIRE: https://philipvandusen.com/bonfire 00:00 Introduction to the Brand Design Masters Podcast 00:19 Personal Branding 2.0: An Advanced Look 01:09 Leveraging New Platforms and Formats 03:07 Owning Your Narrative: Personal Branding as Storytelling 04:28 Building Influence Through Community and Collaboration 07:34 Embracing Emerging Tech in Personal Branding 09:42 Mindset Shifts for Personal Branding 2.0 10:37 Conclusion and Final Thoughts _______________________ WEBSITE https://www.philipvandusen.com BONFIRE: Mastermind Community https://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PRO COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.instagram.com/philipvandusen/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott https://www.byol.me/philip GO HIGHLEVEL: https://www.gohighlevel.com/philipvandusen TUBEBUDDY https://www.tubebuddy.com/philipvandusen ____________________________ Philip VanDusen is a branding consultant based in New York. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| The Best LinkedIn Video Strategy for 2025 | 17 mars 2025 | 00:12:07 | |
The Best LinkedIn Video Strategy for 2025 In this episode of the Brand Design Masters podcast, Philip addresses the often-overlooked potential of LinkedIn for video marketing. He discusses the importance of understanding different LinkedIn video formats, including feed videos, short videos, and LinkedIn Live, emphasizing their unique advantages. Philip outlines a seven-step guide to leveraging LinkedIn video to attract an ideal audience, starting with understanding video formats and starting small with short videos. He provides advice on choosing video topics, using the 'hamburger' method for content planning, tailoring content to one's brand, and the surprising benefits of including longer text descriptions. Finally, Philip highlights the importance of tracking video performance analytics to measure success. Additionally, he introduces his mastermind membership community, Bonfire for Creative Professionals, aimed at providing group coaching, training, and networking opportunities. Stay creative and see the full potential LinkedIn video offers for business growth. BONFIRE: https://philipvandusen.com/bonfire 00:00 Introduction to the Podcast 00:20 The Untapped Potential of LinkedIn Video 00:58 Understanding LinkedIn's Video Formats 03:15 Starting Small with Short Videos 03:48 Choosing the Right Video Topics 05:50 Introducing Bonfire for Creative Professionals 07:26 "The Hamburger Method" for Content Planning 08:31 Tailoring Content to Your Brand 09:13 The Importance of Text Descriptions 09:57 Tracking Your Successes 10:34 Conclusion and Recap 11:23 Supporting the Podcast and Staying Updated
_______________________ WEBSITE https://www.philipvandusen.com BONFIRE: Mastermind Community https://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PRO COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.instagram.com/philipvandusen/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott https://www.byol.me/philip GO HIGHLEVEL: https://www.gohighlevel.com/philipvandusen TUBEBUDDY https://www.tubebuddy.com/philipvandusen ____________________________ Philip VanDusen is a branding consultant based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| 10 Mistakes Small Businesses Will Make This Year | 03 mars 2025 | 00:11:52 | |
10 Mistakes Small Businesses Will Make This Year If you’re a small business owner, agency, or freelancer working with small businesses, this episode is a must-listen. I’m breaking down the 10 biggest mistakes small businesses will make this year—mistakes that can slow growth, hurt profits, or even put you out of business if you’re not careful. From ignoring AI and automation to neglecting customer retention, these missteps can mean the difference between thriving and struggling. The good news? Every single one of these mistakes is avoidable—if you know what to look for. Here’s what I’m covering:
If you want to stay ahead of the curve, grow your brand, and make smart, strategic moves this year, tune in now. Let’s make 2025 your best year yet! 🎧 Hit play, and let’s dive in. #SmallBusiness #MarketingStrategy #AI WEBSITE https://www.philipvandusen.com BONFIRE: Mastermind Community https://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PRO COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.instagram.com/philipvandusen/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott https://www.byol.me/philip GO HIGHLEVEL: https://www.gohighlevel.com/philipvandusen TUBEBUDDY https://www.tubebuddy.com/philipvandusen ____________________________ Philip VanDusen is a branding consultant based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| How to Get Your Content Recommended by ChatGPT and AI Tools | 24 févr. 2025 | 00:13:32 | |
Have you ever wondered how AI tools like ChatGPT, Gemini, or Bard decide which content to recommend? If you're a content creator looking to expand your reach, this episode is a must-listen. I recently had a game-changing conversation with someone who discovered my work—not through YouTube or Google, but through ChatGPT. That’s when it hit me: AI-driven recommendations are a massive, untapped opportunity for creators. Unlike traditional SEO, these AI tools don’t rank content the same way Google does. Instead, they prioritize relevance, authority, and context. In this episode, I break down exactly how AI selects content and what you can do to ensure your videos, articles, and brand get recommended more often. We’ll cover:
If you want to future-proof your content strategy and stay ahead in the evolving digital landscape, this episode is packed with actionable insights. #ContentMarketing #SEO #BrandVisibility #AEO ________________________________ WEBSITE https://www.philipvandusen.com BONFIRE: Mastermind Community https://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PRO COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.instagram.com/philipvandusen/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott https://www.byol.me/philip GO HIGHLEVEL: https://www.gohighlevel.com/philipvandusen TUBEBUDDY https://www.tubebuddy.com/philipvandusen ____________________________ Philip VanDusen is a branding consultant based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| How to Find a Job in the Creative Industry | 17 févr. 2025 | 00:12:06 | |
How to Find a Job in the Creative Industry Landing a job in today’s creative industry isn’t easy—especially if you’re mid-to-late career. But it’s far from impossible. In this solo episode, I break down five proven strategies to help you stand out in a competitive job market, refine your approach, and ultimately secure the role you’ve been striving for. We’ll cover: If you’re feeling stuck in your job search, these tactics will give you the clarity and confidence to move forward. And if you want more career support, consider joining my mastermind group, BONFIRE, where creative pros connect, learn, and grow together. Learn more at philipvandusen.com/bonfire. Tune in now, and let’s get you hired! #CreativeCareers #JobSearchTips #PersonalBranding WEBSITE https://www.philipvandusen.com BONFIRE: Mastermind Community https://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PRO COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.instagram.com/philipvandusen/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott https://www.byol.me/philip GO HIGHLEVEL: https://www.gohighlevel.com/philipvandusen TUBEBUDDY https://www.tubebuddy.com/philipvandusen ____________________________ Philip VanDusen is a branding consultant based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| Networking Strategies for Designers and Entrepreneurs | 10 févr. 2025 | 00:14:25 | |
Networking Strategies for Designers and Entrepreneurs Episode 152 In this episode, Philip explores how networking has evolved with the rise of remote work and digital platforms. He shares innovative, non-standard networking tactics that go beyond traditional methods such as industry mixers and LinkedIn messages. Philip emphasizes the importance of a strong online presence and gives actionable tips for optimizing platforms like LinkedIn, Behance, and Dribbble. He also introduces niche platforms, the power of masterminds, and personalized outreach through video messages. Whether you're an in-house creative or an entrepreneur, Philip provides practical strategies to build meaningful connections and grow your network in today’s digital-first world. Tune in to discover how to make networking a creative and rewarding experience. Mentioned: BONFIRE Mastermind Community https://philipvandusen.com/bonfire #Networking #Entrepreneurship #Graphicdesign _________________________________________ WEBSITE https://www.philipvandusen.com BONFIRE: Mastermind Community https://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ https://www.instagram.com/philipvandusen/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott https://www.byol.me/philip GO HIGHLEVEL: https://www.gohighlevel.com/philipvandusen TUBEBUDDY https://www.tubebuddy.com/philipvandusen ____________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| Best Content Marketing Strategy for 2025 | 03 févr. 2025 | 00:17:19 | |
Best Content Marketing Strategy for 2025 Episode 151 A great content marketing strategy includes more than just producing and posting as much as possible. That’s why I’m breaking down the most impactful shifts in content marketing for 2025 and beyond. This episode dives into the strategies that are working right now—based on trends in audience behavior and the changing tools of the trade. Whether you're building a brand, growing a business, or amplifying your career, these insights will help you thrive in the new era of content marketing. I cover actionable tactics and essential mindset shifts, including moving from volume to value, creating community-focused content, and leveraging data-driven personalization. You’ll also learn how to entirely transform your approach to content marketing, craft impactful campaigns, and foster genuine connections with your audience that lead to sales. #contentmarketing #digitalstrategy #contentcreation _________________________________________ WEBSITE https://www.philipvandusen.com BONFIRE: Mastermind Community https://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ https://www.instagram.com/philipvandusen/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott https://www.byol.me/philip GO HIGHLEVEL: https://www.gohighlevel.com/philipvandusen TUBEBUDDY https://www.tubebuddy.com/philipvandusen ____________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| The Power of Brand Alignment with Brandon Coleman, Jr. | 27 janv. 2025 | 00:32:14 | |
The Power of Brand Alignment with Brandon Coleman, Jr. In this episode, Philip welcomes Brandon Coleman, Jr., a legend in branding and strategic consulting with over five decades of experience. Brandon discusses his journey in branding, launching a successful strategic branding firm, and writing his book, 'Brand On!: the Hidden Power of Brand Alignment.' He emphasizes the importance of brand alignment, sharing actionable insights and real-life examples to help entrepreneurs and businesses amplify their potential. Brandon also delves into maintaining authenticity amidst advancements in AI and technology, the essential role of leadership in brand alignment, and how caring deeply for a client's brand can lead to successful brand strategies. 'Brand On!: The Power of Brand Alignment' by Brandon Coleman, Jr. Available on Amazon: https://amzn.to/40mnWBN Brandon's website: https://www.brandoncolemanjr.com/ #brandstrategy #branding #marketing __________________________________________ WEBSITE https://www.philipvandusen.com BONFIRE MASTERMIND: https://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| 5 Steps from Designer to Creative Director | 20 janv. 2025 | 00:15:11 | |
In this episode of the Brand Design Masters podcast, host Philip delves into the journey from designer to creative director. He outlines five key steps: gaining exposure to upper management, managing and mentoring others, mastering project planning and delivery, managing clients and presentations, and being solutions-oriented. Philip emphasizes the importance of visibility, leadership skills, reliability, strategic thinking, and solving problems. He also highlights a crucial 'power-up' bonus step – finding a mentor to navigate the transition smoothly. Offering practical and actionable advice, this episode is a must-listen for any designer aspiring to move up the career ladder. 00:19 The Journey from Designer to Creative Director 01:08 Step 1: Getting Exposure to Upper Management 03:03 Step 2: Learn to Manage and Mentor Others 05:12 Step 3: Master Project Planning and Delivery 06:46 Step 4: Master Client Management and Presentations 08:57 Step 5: Be Solutions Oriented and Take Ownership 10:19 Bonus Step: Get a Mentor 13:30 Recap and Final Thoughts 14:27 Support and Stay Connected #creativedirector #personalbranding #careeradvice #graphicdesign #careercoaching __________________________________________ WEBSITE https://www.philipvandusen.com BONFIRE MASTERMIND: https://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| Experience Transformational Growth with Joseph Bojang | 13 janv. 2025 | 00:38:49 | |
Experience Transformative Growth with Joseph Bojang In this episode, Philip welcomes special guest Joseph Bojang, a certified coach with expertise in human behavior, marketing, and business. Joseph shares his unique journey from running a marketing agency to becoming a transformational coach. The discussion explores the difference between problems and dilemmas, the significance of archetypes in personal development, and the importance of mindfulness practices. They delve into overcoming business overwhelm, the power of journaling, and the role of a coach in achieving self-discovery and authentic goal setting. Joseph emphasizes the transformative power of understanding and navigating one's dilemmas to achieve lasting fulfillment. Joseph Bojang on LinkedIn https://www.linkedin.com/in/joseph-bojang/ TOPICS • Joseph's Career Transition • Understanding Problems and Dilemmas • Creating Safety for Growth • The Role of Archetypes in Personal Development • Trends in Coaching and Personal Growth • The Importance of Coaching and Journaling • Conclusion and Contact Information
__________________________ WEBSITE https://www.philipvandusen.com BONFIRE MASTERMIND: https://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| Demystifying Google Analytics with Amanda Webb | 06 janv. 2025 | 00:42:26 | |
In this episode of the Brand Design Masters Podcast, Philip interviews Amanda Webb, Owner of Spiderworking, who specializes in digital marketing ROI, Google Analytics, and analytics mentoring. Amanda shares her journey from film to digital marketing, insights into optimizing marketing efforts through analytics, and the importance of understanding data for business growth. They discuss topics including content creation, the ROI Escalator process, UTM tracking, AI in analytics, measuring marketing success, and practical steps for improving website performance. Amanda offers valuable resources and expertise, emphasizing the critical role of asking the right questions and continuously testing strategies. #googleanalytics #marketing #analytics #roi #branding Connect with Amanda: https://www.linkedin.com/in/amandawebbsocial/ Freebie Download: https://spiderworking.com/bonfire/ TOPICS • Amanda's Journey into Digital Marketing • The ROI Escalator Process • Understanding and Leveraging Analytics • Creating Effective Content Strategies • The Importance of UTM Tracking • Utilizing AI in Analytics • Common Mistakes in Analytics • The Importance of Measuring Marketing Activities • The Debate on Website Organization and Navigation • Using Data to Drive Business Changes • Tools Beyond Google Analytics for Measuring Marketing Success • The Power of Video in Marketing • Setting Up and Customizing Analytics Reports • Resources and Final Thoughts __________________________ WEBSITE https://www.philipvandusen.com BONFIRE MASTERMIND: https://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| Mastering High Conversion Copywriting with Ash Chow | 30 déc. 2024 | 00:42:13 | |
In this episode of the Brand Design Masters podcast, host Philip welcomes Ash Chow, a launch strategist and conversion copywriter, who shares her journey from law school to becoming a renowned copywriter for creators and coaches. They discuss the fundamentals of effective copywriting, understanding client pain points, and the importance of pre-launch content. Ash also explains her 'power framework' for successful launches and shares insights on the impact of AI on the copywriting industry. Whether you're a creative professional looking to improve your website copy or interested in learning about strategic sales pages and pre-launch tactics, this episode offers valuable guidance and practical tips. Ash Chow's website: Ash Chow on LinkedIn: https://www.linkedin.com/in/ashley-chow/ FREEBIE: How to Write a Kickass Sales Page: The proven steps to writing a high-converting sales copy ― without all the headbanging, blank stares, and second-guessing. https://ashchow.com/salespageguide #copywriting #marketing #branding #businessdevelopment #salespage TOPICS:
_____________________________________________________ WEBSITE https://www.philipvandusen.com BONFIRE MASTERMIND: https://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| 7 Ways to Future-Proof Your Career | 23 déc. 2024 | 00:29:55 | |
7 Ways to Future-Proof Your Career Episode sponsored by: Wix Studio https://wixstudio.com In this episode, Philip shares invaluable insights on how to future-proof your career amidst inevitable changes and challenges. He recounts his own seven major career pivots, emphasizing the importance of adaptability, continuous learning, and expanding skill sets. Philip discusses current threats such as AI in design, the rise of independent contractors, and the shifting dynamics in the agency world, while highlighting new opportunities for growth in the evolving landscape. This episode includes motivation, inspiration and practical advice on problem-solving, building research skills, embracing lifelong learning, creating an 'island empire,' nurturing additional skill sets, and being prepared to pivot when necessary to ensure long-term career success. 7 Ways to Future-Proof Your Career
__________________________________________ WEBSITE https://www.philipvandusen.com BONFIRE MASTERMIND: https://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| David Brier - author, 'Rich Brand, Poor Brand' | 16 déc. 2024 | 00:37:39 | |
Episode sponsored by: Wix Studio https://wixstudio.com
They explore key themes from David's new book, including the importance of corporate culture, the pitfalls of committees, and the competitive spirit needed to stay ahead. David shares insights into building a resilient and innovative company culture, drawing on examples from his extensive industry experience. The conversation provides deep understanding of the underpinnings of successful brand strategy and the vital role of a team-oriented culture. Topics • Jaguar Rebrand Controversy • Committees and Corporate Culture • David's New Book: Rich Brand, Poor Brand • Nike's Internal Memo and Its Impact • Recognizing and Fixing Broken Cultures • Final Thoughts and Takeaways David Brier's newest book 'Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths' https://amzn.to/4glxcwn David Brier on LinkedIn https://www.linkedin.com/in/davidbrier/ David Brier on YouTube https://www.youtube.com/@Risingabovethenoise DDB International https://www.risingabovethenoise.com __________________________________
https://philipvandusen.com/bonfire WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| Loren Greiff - Navigating the Job Market Today | 09 déc. 2024 | 00:38:47 | |
Loren Greiff: Navigating the Job Market Today Episode Sponsored by: Wix Studio https://wixstudio.com On this episode of the Brand Design Masters podcast, Philip welcomes career coach and strategist Lauren Greiff. Her company PortfolioRocket is a proprietary career curriculum enabling people to GET FOUND for 80-85% of the job opportunities that are not posted online - a methodology that treats executive job seeking like what it really is: a strategic campaign to claim your worth. In our chat, Loren shares her expertise in helping VP-level and above executives secure roles more quickly and earn more. She emphasizes treating the executive job search as a strategic campaign and discusses the importance of storytelling, network building, and maintaining relevance in the job market. Lauren also dives into the strategies to combat ageism and the role of personal branding in career advancement. The episode is filled with practical advice on leveraging one’s network and creating impactful content, making it a must-listen for job seekers and professionals aiming to elevate their careers. Topics: • Introduction to the Podcast and Guest • Addressing Ageism in Executive Job Searches • The Power of Storytelling in Career Building • Networking Strategies for Career Advancement • Building a Personal Brand and Content Creation • Lauren's Personal Journey and Career Advice • Current Trends and Final Thoughts Loren's Website: https://www.portfoliorocket.com/ Loren on LinkedIn: https://www.linkedin.com/in/lorengreiff/ Loren's podcast: Career Blast in a Half https://podcasts.apple.com/us/podcast/career-blast-in-a-half/id1670977528 __________________________________ BONFIRE MASTERMIND: https://philipvandusen.com/bonfire WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| How to Find Freelance Clients | 02 déc. 2024 | 00:37:57 | |
How to Find Freelance Clients Podcast sponsor: Wix Studio https://wixstudio.com This episode delves into effective methods for securing freelance clients. It explores two primary approaches: promotion, where you actively reach out to potential clients, and attraction, where you draw clients to you through strategic actions. Key topics include leveraging personal connections, the importance of personalized communication, the power of video messaging, and the use of advertising on platforms like Facebook, Google, and LinkedIn. The episode also covers the benefits of listing sites, the value of local community engagement, and the role of educational webinars and trainings. Additionally, it emphasizes the importance of building a comprehensive brand ecosystem and consistent content marketing. Finally, a 'secret weapon' strategy is revealed, focusing on using LinkedIn to jump directly into decision and action stages through well-crafted referral requests and free brand audits. #businessdevelopment #marketing #clientacquisition #graphicdesign #freelancing #salesfunnel • Introduction to Freelance Clients • Promotion vs. Attraction: The Two Ways to Get Clients • Leveraging Your Network: The Low-Hanging Fruit • The Power of Personalized Communication • Using Video to Stand Out • Old School Advertising Techniques • Effective Use of Listing Sites • Teaching and Training as a Business Development Tool • Building Your Brand Ecosystem • Content Marketing and Its Importance • The Secret Weapon: Jumping Directly to Decision and Action • Conclusion and Final Thoughts __________________________________ BONFIRE MASTERMIND: https://philipvandusen.com/bonfire WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| Email List Building Strategies & Tips | 25 nov. 2024 | 00:24:18 | |
Email List Building: Strategies and Tips Podcast sponsor: Wix Studio https://wixstudio.com In this episode, the Philip discusses the importance of building an email list and offers practical advice on how to create and grow one effectively. Emphasizing the value of owning your marketing real estate, the speaker provides step-by-step guidance on acquiring email subscribers, choosing the right email service provider, and using content as a lure. Various lead magnet ideas such as ebooks, checklists, and resource lists are explored, along with tips on promoting them via social media and partnership opportunities. This episode underscores the significance of asking for signups and leveraging other platforms for visibility, while also stressing the efficacy of pop-ups despite their general unpopularity. #emailmarketing #emaillist #email #branding #marketing • Introduction to Email Marketing • Why Building an Email List is Crucial • Starting Your Email List from Scratch • Using Content to Attract Subscribers • Creating Effective Lead Magnets • Promoting Your Lead Magnets • Leveraging Partnerships and Appearances • Conclusion and Final Tips ___________________________________ BONFIRE MASTERMIND: https://philipvandusen.com/bonfire WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| Top 10 Branding Trends for Small Business in 2024 | 18 nov. 2024 | 00:11:09 | |
Top 10 Branding Trends for Small Businesses in 2024 Podcast sponsor: Wix Studio https://wixstudio.com In this episode, the discussion centers on the top 10 branding trends that small businesses should focus on in 2024. The key trends highlighted include building a compelling digital presence, leveraging social media for branding, adopting sustainable and ethical branding practices, and personal branding for entrepreneurs. Other crucial points cover the significance of content marketing, targeting niche markets, investing in brand strategy and storytelling, understanding the limitations of DIY design tools, utilizing technology in branding, and the benefits of networking and collaboration. The episode also features mentions of services like brand consulting and a mastermind community called Bonfire. #smallbusiness #branding #marketing #trends ___________________________________ BONFIRE MASTERMIND: https://philipvandusen.com/bonfire WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| Unfiltered Career Advice for Creative Pros | 11 nov. 2024 | 00:24:47 | |
Episode Sponsored by: Wix Studio: https://wixstudio.com In this candid and informal rant, Philip shares nine crucial pieces of advice for creative professionals navigating today's challenging job market. Drawing from over 30 years of experience, Philip emphasizes the importance of self-advocacy, understanding HR's role, building a personal brand, and maintaining a mindset of continual learning. He also discusses industry ageism, the significance of networking, having a versatile skill set, and the complexities surrounding non-compete agreements. Additionally, Philip introduces 'Bonfire, the mastermind community aimed at helping mid to late-career creative professionals build their personal brands and professional independence. #creativecareers #graphicdesign #personalbranding #careeradvice 00:00 Introduction and Context 01:26 You Are Number One 02:13 HR is Not Your Friend 04:11 Career Insurance: Personal Brand 06:00 Ageism in Creative Industries 08:39 Networking: Who You Know Matters 10:58 Zen Beginner's Mind: Constant Learning 13:20 Skill Sets: T-Shaped vs. V-Shaped 14:48 Show Your Work: Navigating Non-Compete Agreements 18:28 Conclusion and Bonfire Community ________________________________________ BONFIRE MASTERMIND: https://philipvandusen.com/bonfire WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| Investing in Yourself: with Branding Expert Robert Smith | 04 nov. 2024 | 00:41:33 | |
In this episode of the Brand Design Masters podcast, host Phillip VanDusen welcomes Robert Smith, an internationally recognized branding expert, professor, and author. They discuss the importance of investing time in oneself rather than focusing on transient technical skills, emphasizing the value of creativity, peer interaction, and mental health. Robert shares insights from his latest book 'Stop Looking for Zebras', which guides creative professionals on achieving long-term career success. Key topics include the relevance of human-driven creativity in the face of AI advancements, the significance of networking and mentorship, and strategies for maintaining passion and confidence in the creative industry. #branddesign #creativecareers #creativity #graphicdesign Episode Sponsored by: WIX STUDIO: https://wixstudio.com ROBERT SMITH Book: "Stop Looking for Zebras": https://a.co/d/54KQRlP ThinkSmith Website: https://www.think-smith.com/ 00:00 The Best Investment for Longevity in the Industry 00:25 Introduction to the Brand Design Masters Podcast 00:42 Meet Robert Smith: Branding Expert and Author 01:50 The Journey of Writing 'Stop Looking for Zebras' 03:49 Teaching Design: Beyond Technical Skills 08:33 Addressing Self-Confidence in Creative Careers 12:47 The Impact of AI and Automation on Design 17:58 Strategies for Creative Professionals to Stand Out 21:21 Marty Neumeier's Packaging Success 22:32 The Reality Behind Rockstar Designers 23:55 Investing in Yourself Post-COVID 26:35 The Power of Mastermind Groups 27:41 The Importance of Networking 35:45 Recognizing Career Transformations 37:06 Career Goals and Bear Traps 40:28 Conclusion and Final Thoughts ________________________________________ WEBSITE https://www.philipvandusen.com BONFIRE MASTERMIND https://www.philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| Maureen Clough - Ageism in the Tech Industry | 28 oct. 2024 | 00:56:11 | |
In this episode, I sit down with Maureen Clough, a passionate advocate for age inclusion and the host of the popular podcast It Gets Late Early. Maureen is a former journalist and director of strategic partnerships for a variety of tech companies turned speaker, podcaster, and career strategist for professionals over 40. Her advocacy has been highlighted in outlets such as Wired, Business Insider, and Inside Edition. Maureen first caught my attention with a viral LinkedIn post reacting to the ageist language she discovered in Indeed’s Career Guide, a moment that ignited a broader conversation about the challenges facing seasoned professionals in today’s workforce. During this insightful conversation, Maureen shares her personal journey, the origins of her podcast, and the inspiration behind her mission to fight ageism in the tech industry. We explore the parallels and differences in how age discrimination manifests in various industry sectors, and Maureen offers actionable advice for shifting societal mindsets, improving hiring practices, holding companies accountable for their actions and embracing the value of intergenerational teams. This episode is packed with valuable insights for anyone navigating a career in their 40s and beyond, and those looking to create more inclusive work environments. Episode Sponsored by: WIX STUDIO: https://wixstudio.com Maureen Clough Podcast "It Gets Late Early": https://www.itgetslateearly.com/podcast Maureen Clough on LinkedIn: https://www.linkedin.com/in/maureenwclough/ #ageism #tech #personalbranding #careeradvice #careerdevelopment ____________________________________ WEBSITE https://www.philipvandusen.com BONFIRE MASTERMIND https://www.philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ https://www.instagram.com/philipvandusen/ BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott https://www.byol.me/philip GO HIGHLEVEL: https://www.gohighlevel.com/philipvandusen TUBEBUDDY https://www.tubebuddy.com/philipvandusen ____________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| Career Pivot Strategies for Creative Pros | 21 oct. 2024 | 00:49:19 | |
Career Pivot Strategies for Creative Pros If you're a seasoned creative professional ready for a career pivot this episode is for you. In it I share proven career transition strategies tailored for mid-late career designers, branding experts, and creative professionals. Learn how to navigate shifts in your career, diversify your income with freelancing or consulting, and pursue more fulfilling work by leveraging your years of experience. I discuss key topics like up-skilling in digital marketing and AI, building a personal brand for your new direction, and overcoming the fear of change. Whether you’re ready to make a bold career move or simply want to explore new opportunities, this episode will equip you with the tools to succeed. Plus, discover how my BONFIRE mastermind community can offer the critical support and guidance you need during a career transformation. Episode Sponsored by: WIX STUDIO: https://wixstudio.com Mentioned: BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire #careeradvice #careerdevelopment #careercoaching #personalbranding #graphicdesign #graphicdesigner ____________________________________ WEBSITE https://www.philipvandusen.com BONFIRE MASTERMIND https://www.philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ https://www.instagram.com/philipvandusen/ BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott https://www.byol.me/philip GO HIGHLEVEL: https://www.gohighlevel.com/philipvandusen TUBEBUDDY https://www.tubebuddy.com/philipvandusen ____________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| How To Be More Confident as a Creative Pro | 14 oct. 2024 | 00:13:19 | |
Episode Sponsored by: WIX STUDIO: https://wixstudio.com In this episode, I explore how to build confidence as a creative professional and why it’s crucial for success in the creative and entrepreneurial world. Confidence isn't just about constant success; it's about embracing failure, pushing beyond your comfort zone, and doing things that scare you. I'll share insights on how resilience, not perfection, is the true foundation of confidence, and why small, consistent risks can significantly boost your confidence over time. I also discuss practical ways to expand your comfort zone, like incorporating new experiences and surrounding yourself with a supportive community. You'll learn how engaging in activities outside of your professional life and participating in a mastermind group, like BONFIRE, can rapidly accelerate your journey to confidence. If you're looking to overcome self-doubt and achieve greater success, this episode provides the tools and mindset shifts you need to start building real confidence today. Mentioned: BONFIRE Mastermind Community https://philipvandusen.com/bonfire #confidence #mindset #personaldevelopment #professionaldevelopment ____________________________________ WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ https://www.instagram.com/philipvandusen/ BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott https://www.byol.me/philip GO HIGHLEVEL: https://www.gohighlevel.com/philipvandusen TUBEBUDDY https://www.tubebuddy.com/philipvandusen ____________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| 12 Trends in Social Media Marketing for 2024 | 07 oct. 2024 | 00:16:38 | |
Mentioned: BONFIRE Mastermind Community https://philipvandusen.com/bonfire What are the top trends in social media marketing for 2024-2025 that are set to redefine how brands and creators connect with their audiences? Whether you're a freelancer, a small business owner, or managing social media for a company, these insights are essential for staying ahead in the fast-evolving digital landscape. In this episode, you'll learn how YouTube has emerged as the top platform for brand engagement, and why lower video production value content is winning over audiences craving authenticity. I also discuss the staggering growth of the creator economy, where 1 in 5 people now consider themselves creators, and how this shift is reshaping consumer behavior. You'll also hear about the rise of social commerce, where consumers are increasingly shopping directly through social platforms. These actionable strategies will help you thrive in this dynamic marketing environment and ensure your brand remains relevant and impactful in the years to come. #socialmediamarketing #graphicdesign #marketing ____________________________________ WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ https://www.instagram.com/philipvandusen/ BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott https://www.byol.me/philip GO HIGHLEVEL: https://www.gohighlevel.com/philipvandusen TUBEBUDDY https://www.tubebuddy.com/philipvandusen ____________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| Web Design Industry Report 2024 | 30 sept. 2024 | 00:12:38 | |
Mentioned: BONFIRE Mastermind Community https://philipvandusen.com/bonfire Let's dive into the state of the web design industry for 2024-2025. We'll discuss creative fulfillment, financial success, collaboration, and the impact of AI. You'll learn how small teams can earn more, why the highest paid web designers use project-based pricing, and how to overcome common industry challenges like finding more clients and burnout. You'll also discover how creatively fulfilled web designers tend to be more productive and financially successful, and why collaboration with other creatives is key. I also break down income levels among designers, give you insights into productivity patterns, and explore the growing influence of AI in web design and how it enhances productivity and creativity. Whether you're just starting out as a wed designer, or looking to take your web design business to the next level, these trends can serve as a roadmap to building a fulfilling and profitable career. #webdesign #graphicdesign #creativecareers ____________________________________ WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ https://www.instagram.com/philipvandusen/ BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott https://www.byol.me/philip GO HIGHLEVEL: https://www.gohighlevel.com/philipvandusen TUBEBUDDY https://www.tubebuddy.com/philipvandusen ____________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| 10 Best Practices for Small Business Networking | 23 sept. 2024 | 00:10:55 | |
Mentioned in this episode: https://philipvandusen.com/bonfire
You'll learn how to leverage social media platforms, attend industry events, and join professional groups to expand your reach and make lasting connections. Discover the importance of providing value first, consistently following up with contacts, and investing in personal branding to attract new opportunities. I'll also share insights on hosting your own events, collaborating with other businesses, and using networking apps and tools to streamline your efforts. These tips are designed to help you build a strong, supportive network that drives real growth and success for your business. Don't miss out on these actionable strategies to enhance your network and boost your business. #smallbusiness #networking #marketing ____________________________________ WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ https://www.instagram.com/philipvandusen/ BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott https://www.byol.me/philip GO HIGHLEVEL: https://www.gohighlevel.com/philipvandusen TUBEBUDDY https://www.tubebuddy.com/philipvandusen ____________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| How to Use AI to Transform Your Agency | 16 sept. 2024 | 00:10:35 | |
Mentioned in this episode: AI is transforming the digital landscape, especially creative branding and design agencies and staying ahead is crucial. In this episode, discover how integrating AI into your processes can enhance creativity, streamline services, and drive growth. Learn about the rise of AI and its benefits, like automating repetitive tasks and personalizing content. I’ll also share insights on how AI can improve your branding and design efforts by generating ideas, optimizing workflows, and providing data-driven decisions. Explore real-world applications of AI in creative agencies, such as automated design tools, AI-driven analytics, and AI-powered chatbots. See how these tools can enhance your design process, improve user engagement, and offer deeper insights into your marketing strategies. We'll also discuss leveraging AI for marketing, from content creation to personalized campaigns, boosting your efforts and increasing ROI. Embrace the power of AI and elevate your agency to new heights. #AI #marketing #smallbusiness #designagency ____________________________________ WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ https://www.instagram.com/philipvandusen/ BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott https://www.byol.me/philip GO HIGHLEVEL: https://www.gohighlevel.com/philipvandusen TUBEBUDDY https://www.tubebuddy.com/philipvandusen ____________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| How to Get More Clients for Your Agency | 09 sept. 2024 | 00:10:14 | |
Every agency needs more clients! Running a successful branding, design, or creative agency isn’t easy. Beyond delivering top-notch work, continuously bringing in new clients is critical. In this video, I’ll share the #1 POWER TIP for client acquisition that you might not be using yet! We’ll cover essential strategies: understanding your target audience, building a strong online presence, networking, and leveraging content marketing. You’ll also discover how to utilize a CRM to optimize your sales processes, from tracking new prospects to closing deals. You’ll learn the importance of market research to tailor your messaging, how to maximize online and offline networking, and the power of content marketing in establishing authority and trust. Plus, find out how email marketing and social proof can convert leads into clients. #designagency #marketing #graphicdesign ____________________________________ WEBSITE BRAND•MUSE NEWSLETTER BONFIRE: The Mastermind Community for Established Creative Pros CREATIVE PROFESSIONAL COACHING BRAND CONSULTING BRAND STRATEGY 101 COURSE BRAND DESIGN MASTERS PODCAST YOUTUBE LINKEDIN THREADS FACEBOOK INSTAGRAM BRAND DESIGN MASTERS FACEBOOK GROUP ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott GO HIGHLEVEL: TUBEBUDDY Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| How to Become a Creative Director | 02 sept. 2024 | 00:15:53 | |
Let’s do a deep dive into the journey of becoming a Creative Director! In this episode, I’ll dispel common myths and provide a detailed roadmap on how to rise through the ranks in the creative industry. You’ll learn why hands-on experience in design, copywriting, video editing, UX/UI, and other creative fields is essential, and why you can't just jump straight into a senior management role without experience as a designer. We’ll cover the importance of mentorship, taking and giving constructive criticism, and developing a wide range of skills. I’ll also discuss the time investment required, salary expectations, and the broader responsibilities that come with the title. From pitching clients to writing creative briefs and developing brand strategies, we’ll explore all facets of the role. Whether you’re just starting out in the creative field or looking to climb the career ladder, this video is packed with valuable insights and actionable advice to help you achieve your goal of becoming a Creative Director. #creativedirector #graphicdesign #howto #careeradvice ____________________________________ WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ https://www.instagram.com/philipvandusen/ BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ | |||
| Overcoming Anxiety & Fear for Designers and Creative Pros | 05 août 2024 | 00:44:53 | |
Are you struggling with anxiety and fear around your career? Stressed and unmotivated? Or spinning and not sure how to focus in a really productive way? Our world is filled with constant challenges—whether it’s the looming threat of AI on creative jobs, the trend of companies hiring part-time contractors over full-time employees, or the relentless barrage of notifications and distractions—we need effective strategies to stay resilient and focused. In this episode, I share practical tools, tactics, and mindset hacks to help you navigate these turbulent times. We’ll dive into ways to manage stress, stay motivated, and find inspiration despite the obstacles. Whether you’re struggling to land new clients, seeking a better job, or simply trying to maintain your creative spark amidst the chaos, this live stream is for you. #anxiety #mentalhealth #graphicdesign WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse BONFIRE: The Mastermind Community https://philipvandusen.com/bonfire CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe YOUTUBE https://www.youtube.com/c/philipvandusen https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen https://www.facebook.com/philipvandusen.agency/ https://www.instagram.com/philipvandusen/ BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ | |||
| 7 Secrets to Branding Your Small Business | 05 juin 2024 | 00:11:48 | |
7 Secrets to Branding Your Small Business - Philip VanDusen BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire In this dynamic episode, we'll dive into many of the foundations of branding, most of which have remained unchanged for decades. But certain critical aspects of branding for small businesses are unique and have changed dramatically in the last few years. In this episode, I discuss the 7 core foundational elements that any small business must create in order to build a successful business and a memorable brand that differentiates itself in the competitive landscape. Thanks for listening! If you enjoyed this episode of the podcast, use the following links to access more of my work and valuable resources: ____________________________________ WEBSITE: https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER: https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE: https://philipvandusen.com/bs101 CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribe YOUTUBE: https://www.youtube.com/c/philipvandusen LINKEDIN: https://www.linkedin.com/in/philipvandusen/ THREADS: https://www.threads.net/@philipvandusen FACEBOOK: https://www.facebook.com/philip.vandusen INSTAGRAM: https://www.instagram.com/philipvandusen/ TWITTER: https://twitter.com/philipvandusen ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing. Philip VanDusen is a branding consultant, specializing in brand strategy and design based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. In his podcast, he provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve. | |||
| Branding Project Process: Start to Finish | 22 janv. 2024 | 00:48:17 | |
BONFIRE: The Mastermind Community for Established Creative Pros Building and running a branding or design project is a complicated undertaking. If you're a creative professional or an agency, in this episode I outline the exact steps that go into planning and running a successful design project - the whole process, start to finish. Or, if you’re a business that’s working with a branding or design agency, this will tell you what to expect from the process and exactly when and how to participate in every phase of the work. This is tactical, specific and actionable process planning for running a successful branding and design project. Thanks for listening! If you enjoyed this episode of the podcast, use the following links to access more of my work and valuable resources: ____________________________________ WEBSITE: THE BRAND•MUSE NEWSLETTER: THE BRAND DESIGN MASTERS FACEBOOK GROUP: BRAND STRATEGY 101 COURSE: CREATIVE PROFESSIONAL COACHING BRAND CONSULTING BRAND DESIGN MASTERS Podcast YOUTUBE: LINKEDIN: THREADS: FACEBOOK: INSTAGRAM: TWITTER: The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing. Philip VanDusen is a branding consultant, specializing in brand strategy and design based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. In his podcast, he provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.Creative Mental Fitness | |||