Podcast Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content Creators by Philip VanDusen Episodes

Explore every episode of the podcast Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content Creators

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	Title	Pub. Date	Duration
	Unfiltered Career Advice for Creative Pros	11 Nov 2024	00:24:47
Episode Sponsored by: Wix Studio: https://wixstudio.com In this candid and informal rant, Philip shares nine crucial pieces of advice for creative professionals navigating today's challenging job market. Drawing from over 30 years of experience, Philip emphasizes the importance of self-advocacy, understanding HR's role, building a personal brand, and maintaining a mindset of continual learning. He also discusses industry ageism, the significance of networking, having a versatile skill set, and the complexities surrounding non-compete agreements. Additionally, Philip introduces 'Bonfire, the mastermind community aimed at helping mid to late-career creative professionals build their personal brands and professional independence. #creativecareers #graphicdesign #personalbranding #careeradvice 00:00 Introduction and Context 01:26 You Are Number One 02:13 HR is Not Your Friend 04:11 Career Insurance: Personal Brand 06:00 Ageism in Creative Industries 08:39 Networking: Who You Know Matters 10:58 Zen Beginner's Mind: Constant Learning 13:20 Skill Sets: T-Shaped vs. V-Shaped 14:48 Show Your Work: Navigating Non-Compete Agreements 18:28 Conclusion and Bonfire Community ________________________________________ BONFIRE MASTERMIND: https://philipvandusen.com/bonfire WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen FACEBOOK https://www.facebook.com/philipvandusen.agency/ INSTAGRAM https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
	Investing in Yourself: with Branding Expert Robert Smith	04 Nov 2024	00:41:33
In this episode of the Brand Design Masters podcast, host Phillip VanDusen welcomes Robert Smith, an internationally recognized branding expert, professor, and author. They discuss the importance of investing time in oneself rather than focusing on transient technical skills, emphasizing the value of creativity, peer interaction, and mental health. Robert shares insights from his latest book 'Stop Looking for Zebras', which guides creative professionals on achieving long-term career success. Key topics include the relevance of human-driven creativity in the face of AI advancements, the significance of networking and mentorship, and strategies for maintaining passion and confidence in the creative industry. #branddesign #creativecareers #creativity #graphicdesign Episode Sponsored by: WIX STUDIO: https://wixstudio.com ROBERT SMITH Book: "Stop Looking for Zebras": https://a.co/d/54KQRlP ThinkSmith Website: https://www.think-smith.com/ 00:00 The Best Investment for Longevity in the Industry 00:25 Introduction to the Brand Design Masters Podcast 00:42 Meet Robert Smith: Branding Expert and Author 01:50 The Journey of Writing 'Stop Looking for Zebras' 03:49 Teaching Design: Beyond Technical Skills 08:33 Addressing Self-Confidence in Creative Careers 12:47 The Impact of AI and Automation on Design 17:58 Strategies for Creative Professionals to Stand Out 21:21 Marty Neumeier's Packaging Success 22:32 The Reality Behind Rockstar Designers 23:55 Investing in Yourself Post-COVID 26:35 The Power of Mastermind Groups 27:41 The Importance of Networking 35:45 Recognizing Career Transformations 37:06 Career Goals and Bear Traps 40:28 Conclusion and Final Thoughts ________________________________________ WEBSITE https://www.philipvandusen.com BONFIRE MASTERMIND https://www.philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen FACEBOOK https://www.facebook.com/philipvandusen.agency/ INSTAGRAM https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
	How to Become a Creative Director	02 Sep 2024	00:15:53
Let’s do a deep dive into the journey of becoming a Creative Director! In this episode, I’ll dispel common myths and provide a detailed roadmap on how to rise through the ranks in the creative industry. You’ll learn why hands-on experience in design, copywriting, video editing, UX/UI, and other creative fields is essential, and why you can't just jump straight into a senior management role without experience as a designer. We’ll cover the importance of mentorship, taking and giving constructive criticism, and developing a wide range of skills. I’ll also discuss the time investment required, salary expectations, and the broader responsibilities that come with the title. From pitching clients to writing creative briefs and developing brand strategies, we’ll explore all facets of the role. Whether you’re just starting out in the creative field or looking to climb the career ladder, this video is packed with valuable insights and actionable advice to help you achieve your goal of becoming a Creative Director. #creativedirector #graphicdesign #howto #careeradvice ____________________________________ WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe YOUTUBE https://www.youtube.com/c/philipvandusen LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen FACEBOOK https://www.facebook.com/philipvandusen.agency/ INSTAGRAM https://www.instagram.com/philipvandusen/ BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/
	Laura Pearman - Living and Breathing Brands: Making Personal Brands Come Alive by Offering Creative Direction as an Experience	20 Sep 2021	00:49:15
Joining me on this episode is someone who embodies this brand authenticity and literally walks the talk. Laura Pearman is the owner of Laura Pearman Creatives which offers brand strategy, creative direction, and brand photography. We discuss: ● How she lives as a vintage pin-up ● Adapting her services to respond to the demands of the creative economy and the pandemic situation ● How she approaches her photography service as a total branding experience ● The Fear Factor of education and why it comes naturally for her to loop her clients in on how and why she works the way she does ● The origins of MwahTV and how it helps people create content they want to, not just content they think they should be producing ● Why she humanizes her brand by inserting rough footage and blooper reels in her videos ● The different themes of her personal brand (cocktails, music, Suki the cat, traveling, and feminism) ● How she maintains her authenticity while keeping some content topics off-limits ● Her YouTube growth and content marketing best practices ● A loophole she found in YouTube forecasting ● Sonic Branding and examples of brands who are doing it really well ● Struggles she faced as a creative and the importance of speaking up about anxiety and depression as a creative entrepreneur ● Her advice on being realistic with your time and being open to adapt and modify what you’re doing ● Her mantra on being happy to fail Mentioned in this episode: BDM Podcast Interview with Michael Janda: https://podcast.branddesignmasters.com/36 McDonalds Whistle: https://www.youtube.com/watch?v=SE1B3N_a7fE For more of Laura’s work, head on over to her channels: Facebook: https://www.facebook.com/LauraPCreative/ Instagram: https://www.instagram.com/laurapcreative/ Twitter: https://twitter.com/laurapcreative/ Website: https://www.laurapearman.com/ YouTube: https://www.youtube.com/c/MwahTV/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip InVideo https://bdmpodcast.com/invideo Discount Code: “PHILIP50” Tubebuddy https://wwwtubebuddy.com/philipvandusen ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.
	Philip VanDusen - 7 Biggest Website Mistakes Creative Professionals Make	13 Sep 2021	00:21:10
Does it present your brand and service well enough to get people to want to work with you? In this episode, I talk about the 7 biggest website mistakes that may very well be costing you warm leads and conversions. 1. Talking too much about yourself ● People who visit your website don’t want to know who you are, they want to know how you can solve their problem. ● State your service offering as a problem so your audience can identify with you and your solution to that pain point. 2. Doing too much stuff or saying that you do too much stuff ● Be more judicious and reserved about what you say you do. ● People want to know what you’re good at and that you focus on the problem that they want solved. . 3. Hiding your work ● Don’t make your website’s visitors have to dig through so many navigations just to see your work. ● Viewership from the homepage drops dramatically so it’s a good idea to put some of your best projects as thumbnails on your homepage so if they get nowhere from there, they get a little taste of your work and the clients you’ve worked with. 4. Not letting customers tell your story ● Ask clients for testimonials on their experiences working with you. ● Testimonials will speak louder for you and your work than anything that you yourself say. 5. Being opaque and not genuine ● Don’t sound like a brand bot. Be a human and sound like yourself because people like to do business with people. ● Be straightforward and keep your copy short. 6. No About page ● This is the right place to talk about yourself, share your story, and add a picture. ● Don’t misinterpret yourself. Let your personality shine through and add snippets that humanize you. 7. No thinking ● People want to understand how you think. Having a blog helps show that you’re not simply a mouse pusher. ● Practicing some sort of content marketing allows your audience to see how you think, what trends and topics you follow, what your conversational style is like, etc. Mentioned in this episode: My Brand Design Masters Facebook group: https://web.facebook.com/groups/branddesignmasters My Brand Design Masters Guild: www.philipvandusen.com/mastermind Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip InVideo https://bdmpodcast.com/invideo Discount Code: “PHILIP50” Tubebuddy https://wwwtubebuddy.com/philipvandusen ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.
	Michael Janda - The Relationship Game: Building Real Personal Brand Connections	06 Sep 2021	00:58:22
Michael Janda is an award-winning Creative Director, agency veteran, and author. He founded Riser, his own creative agency, which boasts high profile clients such as Google, Warner Brothers, FOX, NBC, National Geographic, and Disney. We talk about: ● Having things you can be known for: the story of his thing with bobbleheads ● His career trajectory: from building a successful website that generated 10 million worth of venture capitalist seed money, to getting his computer as his last pay, to landing a Creative Director job at FOX, and how he eventually lost it all after the 9/11 catastrophe ● What he did to pivot his career after all that and how he eventually decided to build his own agency ● The Relationship Game: how he got freelance gigs from connections from his old positions and previous colleagues who went on to work for new companies ● The logical move to Salt Lake City from LA that allowed him to offer more affordable prices while being in a setup that was more conducive to remote work ● What he means when he says Riser was the #1 third bid option for the entertainment industry ● His book "Burn Your Portfolio" and why he felt he needed to write it ● How he feels about soft skills and why being the best designer isn’t good enough ● A speaking engagement in Moscow that awakened an impostor syndrome moment for him which led to his leap to becoming a content creator ● His Instagram that’s a poster child of great visual branding ● His private coaching service and why he thinks creative entrepreneurs need confidence most these days ● His personal manifesto of succeeding through real relationships and adding value to people’s lives one person at a time Mentioned in this episode: Burn Your Portfolio by Michael Janda: https://www.amazon.com/Burn-Your-Portfolio-design-school/dp/0321918681 How to Win Friends and Influence People by Dale Carnegie: https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034 To connect with Michael, head on over to his channels: Instagram: https://www.instagram.com/morejanda/ Website: https://michaeljanda.com/ YouTube: https://www.youtube.com/c/morejanda/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip InVideo https://bdmpodcast.com/invideo Discount Code: “PHILIP50” Tubebuddy https://wwwtubebuddy.com/philipvandusen ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.
	Philip VanDusen - The #1 Unicorn Skill For Creative Professionals	30 Aug 2021	00:18:33
Writing is the #1 unicorn skill that will advance your career faster and make it stronger as a creative professional. I talk about: ● How so much creative work relies on writing and good communication ● My experience of finishing my first course — Brand Strategy 101 and how that helped me realize that copywriting and the ability to capture nuances in copy is important in strategy ● Achieving massive success as a creative pro by developing a unification of both design and writing skills ● The Top 3 skills designers need outside of creative abilities and how being a good copywriter leverages those skills further ● The biggest red flag when it comes to communicating that may be causing projects to be turned down ● Why you should learn to articulate what you do, verbally present your work, and get your point across ● “Content is king” philosophy and the need to leverage being a content creator in today’s competitive world ● Building credibility as someone who knows what they’re talking about and can articulate it well ● Writing as a career advancement insurance as you rise up the ranks in your career ● How to be a better writer, why deadlines are motivating, and the 10,000-hour rule that applies to writing ● Resources that will help your writing skills improve While it’s imperative as a creative professional that you get better at writing, you don’t have to do it alone. Take a course, read a blog, and start putting it to practice. What’s important is you just start. Mentioned in this episode: My Brand Strategy 101 course: https://www.branddesignmasters.com/brandstrategy101-sales Grammarly Writing Assistant: https://www.grammarly.com/ LinkedIn Learning: https://www.linkedin.com/learning/ SkillPath Professional Development: https://skillpath.com/ Skillshare Online Learning: https://www.skillshare.com/ The Write Life blog: https://thewritelife.com/ Write to Done blog: https://writetodone.com/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip InVideo https://bdmpodcast.com/invideo Discount Code: “PHILIP50” Tubebuddy https://wwwtubebuddy.com/philipvandusen ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.
	Omar Farook - Adapting A Refine Mantra in Branding and the Tech Space	23 Aug 2021	00:46:46
In the branding space, it’s common knowledge and even canon to set up a solid market-centric brand strategy first before launching a product or service. This episode’s guest begs to differ. We discuss: ● His stepping stone into entrepreneurship as a creative at core ● Why the Amazon FBA model is the easiest to understand and how it gives creative professionals an advantage in the marketplace ● Using his experiences as an Amazon seller to identify problems in the system that he now solves through Glorify ● Patterning Glorify after the Nathan Latka model for having a successful million dollar SaaS company ● How he used the psychology of the buyer and principles of motion picture to help over 15 Amazon businesses reach 7-figure revenues ● Why he believes tech startups should follow the “launch first, brand later” philosophy ● The perfect rebranding case study: Instagram ● His career trajectory, mentors, and heavy influences to his career ● His refine mantra and relentless persistence that keep him going ● Why he doesn’t believe in competition ● How underdogs move faster than slow-moving titans and three examples of startups that achieved massive growth in recent years ● Battling narcissism by valuing emotional intelligence Mentioned in this episode: Aaron Draplin: http://draplin.com/ Clickup: https://clickup.com/ Design: https://www.netflix.com/watch/80237097 Design Inspiration App Muzli: https://muz.li/ Gary Vee: https://www.garyvaynerchuk.com/ Ian Spalter’s Digital Product Design episode on the Netflix Documentary Abstract: The Art of Nathan Latka: https://www.linkedin.com/in/nathanlatka/ Razer: https://www.razer.com/ Tenzing: https://tenzingnaturalenergy.com/ Tom Bilyeu’s Impact Theory Podcast: https://impacttheory.com/episodes/ Connect with Omar here: LinkedIn: https://www.linkedin.com/in/omar-farook-1a9bb612b Instagram: https://www.instagram.com/omarnfarook For more information on Glorify, head on over to these channels: Facebook: https://web.facebook.com/glorifydesign Instagram: https://www.instagram.com/glorify.app Website: https://www.glorify.com/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip InVideo https://bdmpodcast.com/invideo Discount Code: “PHILIP50” Tubebuddy https://wwwtubebuddy.com/philipvandusen ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.
	Kathy Oneto - Building an Achievable and Sustainable Dream Career	24 May 2021	00:43:59
These are the interesting questions Kathy Oneto, a renowned Business and Career Strategist, explains in today’s episode. A former colleague and a long-time partner of Verhaal Brand Design, Kathy is the Founder of Sustainable Ambition and the owner of The Agency Oneto. Passion sparks the fire, purpose keeps it burning. Learn more about these two key elements in creating a workable and a long-lasting dream career. We talk about: • Redirection of career paths • Taking a sabbatical as a great way to discover what you want • Striking the balance between two or more personal brands • Why she moved from written content to podcast • What she enjoys the most when she's at work • Building a good reputation and image to convert leads into clients faster • Next trends in the career landscape • 'Shecession' and how to get women back to the workforce • Why she does not believe in work-life balance • Her personal mantra that transcends the thin line between stability and growth Mentioned in this episode: Dorie Clark: https://www.linkedin.com/pulse/becoming-recognized-expert-dorie-clark Dr. Rick Hanson: https://www.rickhanson.net/ Marie Forleo: https://www.marieforleo.com/ Her "Coordinates" newsletter: https://www.linkedin.com/pulse/busy-newsletter-get-quick-insights-inspire-action-kathy-oneto?trk=public_profile_article_view To connect with Kathy, head on over to her channels: Facebook: https://www.facebook.com/kathy.oneto Instagram: https://www.instagram.com/koneto12/?hl=en LinkedIn: https://www.linkedin.com/in/kathy-oneto Sustainable Ambition Website: https://sustainableambition.com/ The Agency Oneto Website: https://www.theagencyoneto.com/about Twitter: https://twitter.com/KathyOneto?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor YouTube: https://www.youtube.com/channel/UC1jUDLWxwyRUvmkHxxjhArw Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip InVideo https://bdmpodcast.com/invideo Discount Code: “PHILIP50” Tubebuddy https://wwwtubebuddy.com/philipvandusen ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.
	Brigette Callahan - Powerpoint Specialist: The Power of Slide Presentations	17 May 2021	00:44:50
While it’s true that some struggle to make ends meet, others are actually making great money. Brigette Callahan, a slide-presentation designer, turned her expertise in PowerPoint into a 6-figure business.. Brigette creates engaging slides to help speakers present with more confidence and inspire their audience. She has worked with some of the biggest names in the business like Xerox, Acura, Samsung, and Paypal. The sought-after presentation designer and I discuss: • How she made a viable career out of her creativity • Marketing before the digital age and the power of word-of-mouth • A life-changing experience that got her hooked in the slide-presentation industry • Loads of tips and advice to effectively promote your personal brand and style as an artist • The predecessor of PowerPoint • Her favorite quote from Picasso that liberated her creativity from the limiting cage of originality • Understanding how different formats work with different apps for Android and iOS • Who her top mentor is • The important role of scriptwriting in slide-presentation design • How she's worked remotely since 1999 • Closing 4 out of 5 deals - sales skills she got from her top-salesman stepfather • A powerful mantra that she lives her life by Mentioned in this episode: Nancy Duarte: https://www.duarte.com/nancy-duarte/ Garr Reynolds: https://www.presentationzen.com/ To connect with Brigette, head on over to her channels: Facebook: https://www.facebook.com/theperfectpitchthatsells/ LinkedIn: https://www.linkedin.com/in/babilonarts/ YouTube Channel: http://www.youtube.com/c/BrigetteCallahan Membership site with over 375 members and counting: https://createslidesthatconvert.com/ Affiliate link if you want to become an affiliate: https://createslidesthatconvert.com/affiliate-love/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip InVideo https://bdmpodcast.com/invideo Discount Code: “PHILIP50” Tubebuddy https://wwwtubebuddy.com/philipvandusen ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.
	Amy Woods - Maximum Marketing through Content Repurposing	10 May 2021	00:44:38
Being a jack-of-all-trades has a negative connotation, but not in content creation. Do you want to be visible all over the digital world? Amy Woods, founder of Content 10x, will make your brands stand out on different social media platforms from Facebook posts, to YouTube videos, to Spotify podcasts, and more. An expert in content repurposing, she shares her tips on how to maximize the returns of the content you create and increase your sales ten-fold. We discuss: • Finding the balance between business and content work • Prioritizing your clients while still serving your own brand • Steps on how she gradually increased her online presence • Getting big-time clients through user-based content like word-of-mouth, testimonials, and referrals • Publishing a book and the commitment it takes to write it • Repurposing a book into videos and podcasts • Deciding which task to do first: creating the product or building the audience? • Empathizing with your clients as the best way of helping them • Rewriting copies to suit the format of each marketing medium • Her personal mantra of changing what you can't accept and accepting what you can't change Mentioned in this episode: Her "Content 10x" podcast: https://www.content10x.com/podcast/ Her best-selling book "Content 10x: More Content, Less Time, Maximum Results": https://www.content10x.com/book/ To connect with Amy, head on over to her channels: Facebook: https://www.facebook.com/content10x Instagram: https://www.instagram.com/content10x/ LinkedIn: https://www.linkedin.com/in/amywoods2/ Twitter: https://twitter.com/content10x Website: https://www.content10x.com/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip InVideo https://bdmpodcast.com/invideo Discount Code: “PHILIP50” Tubebuddy https://wwwtubebuddy.com/philipvandusen ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.
	Will Paterson - Designing the Future: How Technology Transforms the Design Industry	03 May 2021	00:50:41
The design industry is always changing and it’s changing fast! Businesses should be resilient with technology and creative people do just that. Joining me in this episode is an exceptionally talented designer with over 10 years of experience under his belt at just 26 years old. Will Paterson, an expert hand-lettering artist and social media influencer who specializes in Logotype design, talks about the future of freelancing artists. Find out why people love his book “Learn Calligraphy in 15 minutes” and how he was able to rake in 472k subscribers on his YouTube channel. We discuss: • Art as an acquired taste, how to target people who will buy your style • What should you really post on your portfolio • Finding the balance between client work and content work for creative professionals • Managing the good problem of having too much work • How too much workload can affect mental health • Doing-it-all vs. starting a team • His personal creative challenge • What he sees in the future of the design industry • Why Elon Musk is his biggest inspiration as an artist • His simple but resounding personal mantra Mentioned in this episode: Elon Musk: https://www.spacex.com/ Learn Calligraphy in 15 mins: https://www.amazon.com/Learn-Minutes-Calligraphy-letterforms-variations/dp/2888933497 Fiverr Youtube promotional video: https://youtu.be/U__YrDLoHRw To connect with Will, head on over to his channels: Dribble: https://dribbble.com/Willpaterson Instagram: https://www.instagram.com/willpat/ Pinterest: https://www.pinterest.ph/willpatt/ Tumblr: https://williampaterson.tumblr.com/ Twitter: https://twitter.com/Will_Paterson10 Website: https://willpaterson.design/ YouTube: https://www.youtube.com/c/breakdesignsco Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip InVideo https://bdmpodcast.com/invideo Discount Code: “PHILIP50” Tubebuddy https://wwwtubebuddy.com/philipvandusen ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.
	Oliver Duffy-Lee - Launching an Agency Business from Start-up to Scale-up	26 Apr 2021	00:45:58
Oliver Duffy Lee, a copywriter slash salesman turned Account Director for superbrands like Volvo and Porsche, answers that question in today’s podcast. He runs a program called “Launch Pad”, a 10-week course with one mission: to help struggling start-up agencies scale-up sales from under £10,000 to £20,000 per month in monthly recurring revenues. We talk about: • Deciding what you want to sell and identify who you want to sell it to • How he made the leap from the creative side to the client-side of business • His own struggles and trial-and-error in starting a business • Tips on how to own a room & stand-out in meetings for creative professionals • Sales techniques to leave a mark with the people you meet • Personal branding opportunities for executives • Advantages and disadvantages of one-to-one training vs. membership • What medium to use to effectively deliver your message • Pinpointing the pain points of your audience to win the conversation • Finding the balance between IQ and EQ for small agencies • Content as a lead magnet and conversation starter • How to start selling by chat Mentioned in this episode: The 5 AM Club by Robin Sharma: https://www.robinsharma.com/book/the-5am-club Art of NLP by Tony Robbins: https://nlp-mentor.com/anthony-robbins/ Million Dollar coach Taki Moore: https://milliondollarcoach.com/ To connect with Oliver, head on over to his channels: Facebook: https://www.facebook.com/oliverduffylee/?ref=py_c Instagram: https://www.instagram.com/oliverduffylee/?hl=en LinkedIn: https://uk.linkedin.com/in/oliverduffylee Website: https://www.oliverduffylee.com/ YouTube: https://www.youtube.com/channel/UCHAkcDLoUfPkQuhM-YE5OUQ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip InVideo https://bdmpodcast.com/invideo Discount Code: “PHILIP50” Tubebuddy https://wwwtubebuddy.com/philipvandusen ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.
	Overcoming Anxiety & Fear for Designers and Creative Pros	05 Aug 2024	00:44:53
Are you struggling with anxiety and fear around your career? Stressed and unmotivated? Or spinning and not sure how to focus in a really productive way? Our world is filled with constant challenges—whether it’s the looming threat of AI on creative jobs, the trend of companies hiring part-time contractors over full-time employees, or the relentless barrage of notifications and distractions—we need effective strategies to stay resilient and focused. In this episode, I share practical tools, tactics, and mindset hacks to help you navigate these turbulent times. We’ll dive into ways to manage stress, stay motivated, and find inspiration despite the obstacles. Whether you’re struggling to land new clients, seeking a better job, or simply trying to maintain your creative spark amidst the chaos, this live stream is for you. #anxiety #mentalhealth #graphicdesign WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse BONFIRE: The Mastermind Community https://philipvandusen.com/bonfire CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe YOUTUBE https://www.youtube.com/c/philipvandusen LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen FACEBOOK https://www.facebook.com/philipvandusen.agency/ INSTAGRAM https://www.instagram.com/philipvandusen/ BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/
	Michele Ronsen - Curiosity Creates Correct and Convincing Customer Avatars	19 Apr 2021	00:45:39
This episode's guest loves questions! Michele Ronsen, founder of Curiosity Tank, explains in detail how to understand your brand’s audience through really simple yet very effective probing techniques. While there is no substitute for firsthand data, according to Michele, secondary research can reveal a lot of information about your customers as well, without having to personally ask them. Listen and learn about Design Thinking and User Research from an awardee of LinkedIn’s Top Voices in Technology in 2020. We talk about: • Starting research by identifying the right thing to build on and how to build it right • Success as a web, not a ladder • Her 3 personal tricks in developing the most accurate customer avatar • The difference between customer attitude and behavior • How to get to know your clients without personally asking them too much through surveys • What the right format for an avatar is • The 4 quadrants of empathy mapping • Different types of user research • How she built her own brand consultancy from scratch • Imprinting your digital footprint • Sustained growth through chasing new goals after every achievement • Her personal mantra Mentioned in this episode: LinkedIn Top Voice award: https://www.linkedin.com/in/michele-ronsen-0a55233 Her Fuel Your Curiosity newsletter: https://www.curiositytank.com/blog/category/Fuel+Your+Curiosity+Newsletters To connect with Michele: Blog: https://www.curiositytank.com/blog Facebook: https://www.facebook.com/CuriosityTank/ LinkedIn: https://www.linkedin.com/in/michele-ronsen-0a55233 Website: http://www.curiositytank.com Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip InVideo https://bdmpodcast.com/invideo Discount Code: “PHILIP50” Tubebuddy https://wwwtubebuddy.com/philipvandusen ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.
	Philip VanDusen - 10 Ways to Build More Confidence	12 Apr 2021	00:32:50
By being separated from each other, losing access to our places of work, and watching our networks shrink, we do not have the kind of feedback and input to our decision-making that we used to. This lack of confidence then becomes the biggest barrier for people to move their businesses, personal lives, and careers forward. In today’s special episode, I talk about 10 ways to build confidence. Towards the end, I talk about what I think is the best and fastest way to build confidence to expand your meaningful network, develop partners, and be secure about the direction your personal and professional lives are going. Sharing confidence-boosting tips, methods to use, actions to take, and mindset shifts to nurture, I cover: ● Why the loss of feedback is detrimental to people’s confidence ● Confidence as the #1 requirement in order to make it in business ● 10 simple yet highly effective ways you can build your confidence and as a result, positively impact your business ● What a mastermind community is and why I think it’s the absolute best way to build confidence ● My Brand Design Masters Guild, the incredible value packed in it, and accounts of its track record of boosting not just the confidence of its participants but also their businesses and revenue tenfold Mentioned in this episode: My Brand Design Masters Podcast interview with Anne Lafollette: https://podcast.branddesignmasters.com/27 Apply to the Brand Design Masters Guild www.philipvandusen.com/mastermind Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip InVideo https://bdmpodcast.com/invideo Discount Code: “PHILIP50” Tubebuddy https://wwwtubebuddy.com/philipvandusen ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.
	Anne LaFollette - Late Career Pivot: From Corporate Employee to Digital Entrepreneur Making Multiple 6-Figures	05 Apr 2021	00:47:19
Anne LaFollette, a former colleague from one of the companies I used to work at, is now a (late)blooming surface pattern designer and the founder and CEO of AnneLaFolletteArt. In this episode, she opens up a bottle of old but gold wine-quality wisdom coupled with a fabulous gallery of new influences from a fellow creative entrepreneur in the industry. We talk about: • Why you don’t need to be 10 steps ahead of the people you teach to provide real value and how it actually is an advantage to understand their pain points and stay in their shoes • Advantages of having a small audience and cherishing the baby steps of your business • The importance of investing in yourself then paying yourself back by applying and monetizing all the new skills that you’ve learned • Tactile tips on time management • What vehicles she personally uses to market her brand on her own • Directing hot traffic from one platform to the other and how content repurposing is a lifesaver • Empowerment and the concept of loving your craft, being in charge of your business, and having no boss to tell you what to do • What she thinks are the two biggest trends in digital marketing • Her personal mantra rooted in getting better with age Mentioned in this episode: Mojo Design by Monique Johnson: https://designwithmojo.com/about Amy Porterfield: https://www.amyporterfield.com/category/online-courses/ “Launch”, a book by Jeff Walker: https://jeffwalker.com/programs/ “Launch formula”, online course by Jeff Walker: https://jeffwalker.com/ Stu McLaren: https://stu.me/start Bonnie Christine: https://bonniechristine.com/ Julia Cameron’s book “The Artist’s Way”: https://juliacameronlive.com/ Tony Robbins: https://www.tonyrobbins.com/ To connect with Anne: Facebook: https://www.facebook.com/annelafolletteart/ Instagram: https://www.instagram.com/annelafollette/?hl=en LinkedIn: https://www.linkedin.com/in/alafollette Website: https://www.annelafolletteart.com/ YouTube: https://www.youtube.com/channel/UCsEM3R4kf2OAcSr_kb5wHwQ Thanks for listening! If you enjoyed this episode of the podcast, follow these links for more of my work and valuable resources to get you started on building your personal brand and business. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip InVideo https://bdmpodcast.com/invideo Discount Code: “PHILIP50” Tubebuddy https://wwwtubebuddy.com/philipvandusen ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.
	James Mulvany - Building a Successful and Profitable Podcast	18 Jan 2021	00:51:19
Radio.co and Podcast.co offer full-service management tools for broadcasters and podcasters. Radio.co provides easy to use cloud-based packages while Podcast.co includes a hosting platform and agency arm that supports end to end production services. It currently has studios in Manchester and London in the UK and New York City in the United States. MatchMaker.fm is his most recent brainchild that is set up like Tinder for podcasts; connecting podcasters to potential guests and eventually brands that they can partner with. We talk about: The difference between radio station management and podcasting His views on radio VS podcast and why he thinks radio is still around and as popular as ever The rise of internet radio and the kinds of brands that utilize it Why he thinks it’s still a great time to go into podcasting Discoverability as one of the biggest challenges that still plagues podcasters His advice on podcast dos and dont’s as well as how to engage listeners to make sure the podcast actually gives them value How to monetize a podcast Podcast differentiation best practices like segmentation that will help your show stand out The difference between podcasting for brands and podcasting for personal brands His career progression and the evolution of his three companies His decision to branch out to YouTube to grow his personal brand and how he balances this with his three other businesses How he segments his content that caters to different customer avatars on varying media types like video and audio His “Working Lunch” streams on LinkedIn Live How a partnership deal with AOL very early on in his career opened many doors in for his business and how it also became a defining wake up call when the partnership ended abruptly How he continues to grow and what he does to stay inspired How he nailed getting his Radio.co and Podcast.co URLs, how much they cost, and why he thinks it’s important to invest in making your brand memorable The “Three Sassy Commandments” he lives by Mentioned in this episode: My Brand Muse newsletter: http://www.philipvandusen.com/muse James’ “Working Lunch” LinkedIn Live series: https://www.linkedin.com/in/jamesmulvany/ To connect with James, head on over to his channels: Radio.co: https://radio.co/ Podcast.co: https://www.podcast.co/ MatchMaker.fm: https://www.matchmaker.fm/ Facebook: https://www.facebook.com/createreachinspire Instagram: https://www.instagram.com/james_mulvany/ LinkedIn: https://www.linkedin.com/in/jamesmulvany/ Twitter: https://twitter.com/jamesmulvany Website: https://jamesm.com/ YouTube: https://www.youtube.com/JamesMulvanyTV Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip InVideo https://bdmpodcast.com/invideo Discount Code: “PHILIP50” ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.
	Zach Hesterberg - Using the “Lever Pulling Method” to Drive Sales and Profit	11 Jan 2021	00:51:13
In this episode, I speak with Zach Hesterberg; a Sales Process Consultant who helps successful, owner-operated businesses increase profits while decreasing overwhelm. The pioneer of the “Lever Pulling Method” boasts of an $100k+ increase in revenue in as little as 8 weeks. Zach is a good friend and colleague who I’ve used as a Facebook ads expert partner working for some of my clients at Verhaal Brand Design when he was just building his business. More recently, I engaged him to help launch my Brand Design Masters Guild mastermind and it was one of the best business decisions I’ve ever made. We discuss: His career backstory and how he landed his current role as a Sales Process Consultant from his roots as a Facebook ads expert What he does as a Sales Process Consultant, who his market is, and how he helps them How he approaches engagements with the analogy of a doctor diagnosing patients and offering prescriptions What he calls “Opportunity Diagnoses” and how these are met with “Profit Prescriptions” that serve as a guide on how to implement the solution His hands-on approach that assures his clients take action to implement the strategies he identifies His “Lever Pulling Method” and how it speaks of his service of avoiding being overwhelmed by identifying and pulling the one specific lever that will make the biggest difference in sales and revenue How he accumulated the knowledge and skill set of problem-solving for a wide range of businesses Learning from and getting certified by Marketing Consultant Frank Kern Getting sales process coaching from Taylor Welch and Chris Evans’ Traffic and Funnels Best practices on his website that was put in place to specifically to secure conversions His use of direct and personal messaging that breaks through the noise How he markets himself through engagements, connections, and giving free value His experience of taking on various internships to learn the ropes of social media marketing and how he eventually started his business from his college dorm room Marketing trends he thinks people should be paying attention to Donald Trump being a good marketer because he knows how to command attention by being controversial His personal mantra rooted in faith Mentioned in this episode: Direct Response Internet Marketing Consultant and Copywriter Frank Kern: https://frankkern.com/ Taylor Welch and Chris Evans’ Traffic and Funnels: https://trafficandfunnels.com/about/ To connect with Zach, head on over to his Facebook: https://www.facebook.com/zach.hesterberg.1 Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip InVideo https://bdmpodcast.com/invideo Discount Code: “PHILIP50” ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.
	Matthew Mattola - author, “The Human Cloud” on the Future of Freelancing	04 Jan 2021	00:48:38
In this episode, I’m joined by one of the leading pioneers of building the human cloud. Matthew is the Co-Founder and CEO of Venture L, a freelancer-focused platform that offers them efficient business solutions. He is also co-author of the HarperCollins-published book The Human Cloud which takes a look at how changemakers use AI and the freelance economy to transform work. During his previous stint in Microsoft, he spearheaded a partnership with Upwork that built Microsoft 365 freelance toolkit which allowed enterprises to embrace the human cloud at scale. The Forbes, Fortune, and Bloomberg-featured entrepreneur recently ranked as part of the Top 50 Remote Work Experts to Follow talks about: His book The Human Cloud (as of writing, the book has been published and is available on Amazon) The thesis of doing so much more for so much less by embracing this transformation to digital remote outcome-based models Three ways to embrace the freelance economy and how to leverage the human cloud His view that we need to move away from the resume model of success The Amplification Effect that he wants to highlight in light of the effects of the pandemic to freelancing Why we’re seeing a race to the bottom and what he sees as the solution to it The Venture L business model that integrates, automates, and projects what freelancers should be doing Why he says freelancers don’t need Venture L but their lives are going to get better with it His career trajectory from Microsoft to building his personal brand How he dealt with the big challenge of being deemed “too young” by a bureaucratic work environment Where he finds inspiration and what his ultimate “Why” is His personal mantra hinged on leaving the world a better place through the work he does and the reason he built a scholarship program in his hometown Mentioned in this episode: My Brand Design Masters Guild: https://www.branddesignmasters.com/ For more of Matthew’s work, head on over to his channels: Book: https://www.humancloudbook.com/ LinkedIn: https://www.linkedin.com/in/matthewmottola/ Newburyport Scholarship Grant: https://www.humancloudbook.com/newburyport Website: https://venturel.io/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip InVideo https://bdmpodcast.com/invideo Discount Code: “PHILIP50” ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.
	Stephen Houraghan - Using Branding and Content To Differentiate Your Business	28 Dec 2020	00:57:06
Joining me on the podcast today is Stephen Houraghan of the Brand Master Academy. He helps designers and brand builders learn the art of brand strategy to enhance their career all while better helping the people they serve. The Brand Strategist and Brand Strategy Educator shares his own journey of getting started with content creation, being comfortable with the discomfort of not really doing well in the early years, and finally achieving the little wins that got him to where he is today — a thriving personal brand with robust engagements on multiple platforms. We talk about: His professional journey and the question he asked himself that sparked the pivot in his career How trying to differentiate himself against his competitors led him to the fundamentals of branding and brand strategy The origins of The Brand Master Academy Why he focuses his content marketing efforts on YouTube and subsequently, how he practices content repurposing to maximize his reach His advice to beginner creative professionals looking to find their key differentiating factors Marty Neumeier’s thoughts on what niching down really means and what it certainly isn’t How taking a course by Kerwin Rae began his content creation process that helped him find his groove and voice The ability to sit in your discomfort when first putting out content and not getting a lot of views and subscribers until you go through the metamorphosis that allows you to grow in following and mileage The idea that there’s always someone a couple of steps behind you that you can help His advice on how to choose the content form to start with How he’s been leveraging the use of carousels created out of his valuable video content Where he finds his inspiration and the end goal that guides all the work he does How he balances his personal brand with client work Brand strategy trends he sees on the horizon His personal mantra that revolves around empathy Mentioned in this episode: My Brand Design Masters Podcast interview with Marty Neumeier: https://podcast.branddesignmasters.com/22 Business Coach Kerwin Rae: https://www.kerwinrae.com/ To connect with Stephen, head on over to his channels: Website: https://brandmasteracademy.com/ YouTube: https://www.youtube.com/c/brandmasteracademy Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip InVideo https://bdmpodcast.com/invideo Discount Code: “PHILIP50” ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.
	Marty Neumeier - How to Build a Winning Branding Agency	21 Dec 2020	01:01:26
Today on the podcast, I speak with one of the most decorated pillars of brand strategy, Marty Neumeier. Marty is a bestselling author, designer, and sought-after brand consultant best known for his books: The Brand Gap (2003), Zag (2006), The Designful Company (2008), Metaskills (2012), The 46 Rules of Genius (2014), and The Brand Flip (2015) which served as the much-awaited sequel to The Brand Gap. An online presentation of his first book, The Brand Gap, has been viewed more than 22 million times since 2003 while Zagwas included in The 100 Best Business Books of All Time by Jack Covert and Todd Sattersten. Marty currently sits as Director of CEO Branding at Liquid Agency, is a member of the AIGA Board of Directors, and is President of the AIGA Center for Brand Experience where he edited and published The Dictionary of Brand. We talk about: His latest book: Scramble (2018), what made him want to write it, and why he decided to get into a branding thriller genre His philosophy of writing books that people finish and what he does so his readers can’t stop turning the pages “The 5 Qs of Strategy” and how it relates to design agencies His famous quote saying “Branding is a game of categories” and how the category you choose to compete in and the products and services you sell are key factors to your ability to win Why he thinks companies and firms all look the same to clients and what to do to differentiate yourself successfully His thoughts on brand differentiation and owning a space in the world Dealing with preconceptions of any kind when you’re trying to sell a service, understanding how your customers make their decisions, and working with their thought process instead of contradicting it His big move to Silicon Valley that marked his career progression from Generalist to Specialist and jump-started his career How he was able to quadruple his business in the first year by presenting himself as a Specialist How he went from charging $6k to $60k for the same packaging service in 10 years What he means when he says he isn’t charging by the hour but charging by the success What he thinks is the biggest mistake a startup agency can make and how to avoid this His advice on moving up from servicing SMEs to bigger clients The career-changing story of getting Apple as a client and how it became his stepping stone to getting to the next level in his business Why he favors testing ideas to get actual consumer preferences over creating work based on textbooks and design history that aren’t grounded on reality How he built his credibility by niching down in software and establishing a history of testing within that niche The epiphany that led him into branding and writing books about it His advice for designers to tap into branding in order to become more valuable and profitable Why niching down and specializing in something don’t require you to close your doors to other opportunities What to do if you want or need to accept work that isn’t really part of what you’re trying to get known for Building your portfolio with your specialization of choice in mind and remembering that what you show is the work that you’re going to get His career trajectory, how he began his branding journey, and how his personal branding and content creation has evolved through the years How noticing the gap between what designers are doing and what companies are doing strategically led to writing his first book: The Brand Gap The huge success of The Brand Gap and how it paved the way for his other books and a workshop that was instrumental in him becoming widely popular on Slideshare and online His personal brand philosophy that you can’t build a brand on sameness, build it on difference What he thinks is the secret to building a one-man brand How he stays inspired and what topics he reads about His personal manifesto on how it’s better to be helpful than right Mentioned in this episode: Critique Magazine: https://www.amazon.com/Critique-Magazine-Thinking-Curiosity-Inaugural/dp/B0028364W0 Marty Neumeier’s Books: The Brand Gap (2003) Zag: The Number One Strategy of High-Performance Brands (2006) The Designful Company: How to Build a Culture of Nonstop Innovation (2008) Metaskills: Five Talents for the Robotic Age (2012) The 46 Rules of Genius: An Innovator’s Guide to Creativity (Voices That Matter) (2014) The Brand Flip: Why Customers Now Run Companies—and How You Can Profit from It (2015) For more information on his books or how to join his classes, head on over to his Author Website: www.martyneumeier.com Mastermind and Courses Website: https://www.levelc.org/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - A...
	Jacob Cass - The Power of Content Marketing in the Creative Economy	14 Dec 2020	00:36:11
In this episode, I talk with Jacob Cass, principal of award-winning branding agency Just Creative which boasts an impressive list of clients including Disney, Nike, Redbull, OMEGA, and Nintendo. Jacob hosts a podcast called the Just Branding Podcast and runs an industry-leading blog called Just Creative Blog. He also runs the Inner Triangle Group Coaching Mastermind where he coaches and mentors other creative professionals and helps them fuel their growth and creative mind. The recently named “#1 Branding Coach to Follow” by Yahoo! Finance talks in greater detail about the following: Why he believes there has never been a better time than now to be a designer The biggest challenges that creative professionals are experiencing now Seeking the growing number of communities that provide support for creative professionals and avoiding fake gurus that mislead and stunt creative growth His different coaching program setups and how each caters to a specific phase of a creative professional’s journey How he uses the power of asking the right questions to empower his mentees to find their way through their own growth with little guidance from him His career trajectory and how he decided to add the layer of personal branding and content development to his business The evolution of his blog from being a site that he wrote for exclusively to a passive income-generating platform that leverages affiliate marketing How committing to a 4-hour work day when he traveled the world taught him to form habits that allow him to balance his agency work with his influencer and coaching hustle How he uses inbound marketing to promote his services and the biggest selling point of his business Where and from whom he’s taken influence to build his agency and personal brand What he thinks people should watch out for in the design space His personal manifesto that he first read as a kid on a magnet stuck to his fridge For more of Jacob’s work, head on over to his channels: Facebook: https://www.facebook.com/justcreativedesign Instagram: https://www.instagram.com/justcreative/ LinkedIn: https://www.linkedin.com/in/justcreativedesign/ Twitter: https://twitter.com/justcreative Website: https://justcreative.com/ YouTube: https://www.youtube.com/c/JUSTCreative Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip InVideo https://bdmpodcast.com/invideo Discount Code: “PHILIP50” ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.
	Jonathan Christian - Using Story to Supercharge Your Marketing	07 Dec 2020	00:43:26
In this episode, I reconnect with Jonathan Christian, who I first met at a conference in London, to talk to him about his incredible story of surviving not one but two near-death experiences that led him to his career today. Jonathan is CEO and Founder of We Make Stuff Happen, a Canadian-based digital marketing and training agency that helps entrepreneurs and small businesses overcome marketing challenges. A cornerstone of their service is helping SMBs achieve maximum effect by sharing stories with enthusiasm and passion. Committed to empowering entrepreneurs, non-profits, and businesses on how to successfully maneuver the ever-changing landscape of the Social Space, he talks about: His terrible 2008: the passing of his mom, losing his source of income, and a major car accident that left him with a life-threatening neck injury How this trifecta of a perfect storm helped him begin his social media marketing journey The genesis of his business and how he pieced everything together after a chance encounter that led to him securing his unique URL Leveraging a business’ unique story to strengthen brand differentiation The back and forth struggle of leveraging a brand’s story and focusing on client-centric communication (who you are VS who you serve and what you can do for them) The value of content marketing as a business development tool How he helps his clients uncover their most unique and defining differentiating factors Another near-death experience that cemented his belief that helping other people tell their story is his purpose Getting over the hurdle of just starting and how he helps his clients by leading them in with sample posts for content marketing The mindset shift he underwent to begin his journey as a course creator that now accounts for 40% of his total business Why he makes sure that his mastermind community builds confidence and belief in its participants Being ready to sell to a client that isn’t ready to buy VS being ready to help His view on relationship selling and what the next social media trends will be His personal mantra rooted in a single question he likes to ask himself Mentioned in the episode: His Inner Circle mastermind community: https://wemakestuffhappen.com/product/inner-circle-membership/ 90-9-1 rule from my Brand Design Masters Podcast interview with Neal Schaffer: https://podcast.branddesignmasters.com/19 My Brand Design Masters Guild: https://www.branddesignmasters.com/ To connect with Jonathan, head on over to his channels: Facebook: https://www.facebook.com/MakeStuffHappen LinkedIn: https://www.linkedin.com/in/jdgem/?originalSubdomain=ca Website (agency): https://wemakestuffhappen.com/ Website (speaker): https://jonathanchristian.ca/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip InVideo https://bdmpodcast.com/invideo Discount Code: “PHILIP50” ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.
	7 Secrets to Branding Your Small Business	05 Jun 2024	00:11:48
7 Secrets to Branding Your Small Business - Philip VanDusen BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire In this dynamic episode, we'll dive into many of the foundations of branding, most of which have remained unchanged for decades. But certain critical aspects of branding for small businesses are unique and have changed dramatically in the last few years. In this episode, I discuss the 7 core foundational elements that any small business must create in order to build a successful business and a memorable brand that differentiates itself in the competitive landscape. Thanks for listening! If you enjoyed this episode of the podcast, use the following links to access more of my work and valuable resources: ____________________________________ WEBSITE: https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER: https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE: https://philipvandusen.com/bs101 CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribe YOUTUBE: https://www.youtube.com/c/philipvandusen LINKEDIN: https://www.linkedin.com/in/philipvandusen/ THREADS: https://www.threads.net/@philipvandusen FACEBOOK: https://www.facebook.com/philip.vandusen INSTAGRAM: https://www.instagram.com/philipvandusen/ TWITTER: https://twitter.com/philipvandusen ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing. Philip VanDusen is a branding consultant, specializing in brand strategy and design based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. In his podcast, he provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
	Neal Shaffer - author, “The Age of Influence” discusses Influencer Marketing	30 Nov 2020	00:57:03
Identified in CMO.com’s Top 10 Marketing Thought Leaders and Forbes’ Top 50 Social Media Power Influencers, Neal is a social media strategy consultant, speaker, and podcaster. He works with companies to audit their social media initiatives and creates effective social media strategies while hosting a show called the Maximize Your Social Influence Podcast. Considered a regular at Social Media Marketing World having been a speaker every year since its inception, Neal is also a published author of books on social media marketing. His most recent book “The Age of Influence: The Power of Influencers to Elevate Your Brand (2020)” received a stellar review from John Lee Dumas who calls it “the manifesto for influencer marketing”. We talk about: His new book: “The Age of Influence” and what made him want to write it The gap between what most people consider to be influencer marketing and what its reality and actual potential is Why he highlights being an influencer yourself just as much as using influencers in his book Leveraging employees and real people to become influencers because people want to do business with people How to pick the right influencers for your brand and the number one thing to do if you want to become an influencer for a certain brand Shifting from using celebrity influencers that don’t seem very authentic to nano-influencers that are actual users and already have brand affinity to your business His career trajectory, the wake up call that convinced him it was time to start his personal brand, and his growing digital footprint today The four content mediums that help with generating influence The 90-9-1 rule that is seen across different social media platforms and how to make use of this pattern to your benefit Why building your personal brand through content creation while you’re still employed is a good career insurance HIs trick for maximizing LinkedIn and getting people outside of your network to see your content Why he attributes a training on the Deming Cycle and a former colleague as influences to the way he does his work now His decision-making criteria in terms of where he puts his energy as a brand that seems to be doing well on various major platforms Picking a platform and doing it well until you wield influence there VS spreading yourself too thinly His two personal mantras that highlight showing up and not having any regrets about the past Books Neal authored that were mentioned in this episode: Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn (2011) Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success (2013) The Age of Influence: The Power of Influencers to Elevate Your Brand (2020) For more of Neal’s work, head on over to his channels: Amazon: https://www.amazon.com/Neal-Schaffer/ LinkedIn: https://www.linkedin.com/in/nealschaffer/ Podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/ Twitter: https://twitter.com/NealSchaffer Website: https://nealschaffer.com/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip InVideo https://bdmpodcast.com/invideo Discount Code: “PHILIP50” ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.
	Andy Storch - Networking and Relationship Building	23 Nov 2020	00:23:10
Today’s podcast guest, Andy Storch offers sage advice on how to network successfully and make connecting easier so you can reap all the benefits and opportunities out of them. Andy Storch is a talented development consultant who connects companies with learning and development solutions that help their people do the best work of their lives. In the same space, he hosts a podcast called The Talent Development Hot Seat where he sums up his brand of corporate talent development. He also hosts another podcast called The Andy Storch Show where he focuses on personal development and helping others get the most out of life. The sought-after talent development consultant, speaker, podcaster, and conference host talks about: His career trajectory and podcasting journey Networking and getting opportunities through relationships Making use of connections to exchange knowledge and value on different sets of expertise His advice to make connecting and starting conversations easier for introverts The many opportunities that can come from using LinkedIn to stay connected to people you used to work with His thoughts on what the next trends will be for self-marketing and personal branding The power of connecting with people who have complementary skills so you can keep learning Staying on people’s top-of-mind by creating content and adding value where you can Prioritizing which platform you spend your time on depending on which one gives you the most opportunities and business; in his case, LinkedIn The simple but very effective trick of commenting and adding value on other people’s posts that gets you recognized and opens up opportunities His affirmations that he likes to recite every morning to align himself to his goals For more of work, head on over to his channels: Instagram: https://www.instagram.com/andy_storch/ LinkedIn: https://www.linkedin.com/in/andystorch/ Podcast: https://www.advantageperformance.com/talent-development-hotseat/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip InVideo https://bdmpodcast.com/invideo Discount Code: “PHILIP50” ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.
	Roger Edwards - Making the Leap From Corporate Life to Solopreneurship	16 Nov 2020	00:23:01
Roger is a speaker, podcaster, and marketing guru with a stellar 25-year career in “big corporate” handling some of the biggest brands in the UK. Today, he runs a thriving marketing agency and consults with companies on effective marketing strategy. We talk about: His 25-year career in “big corporate” marketing How digital marketing restrictions and the resistance to using it in corporate paved the way for him to take the leap into solopreneurship His view of technology giving rise to the mistake of confusing marketing with communication The two prongs of strategy that make communication effective Content being a long game: how he landed a consultancy project only after episode 89 of his podcast and how I waited two years before a YouTube video of mine went viral What he’s seeing on the horizon for branding and marketing for SMEs The three questions you need to ask yourself to formulate your core offer Being better than your competition vs. being different than them How embracing your own personality and building your own personal brand can help with brand differentiation Starting off communication with a question that is client-centric and other best practices in his website His personal mantra on simplification For more of work, head on over to his channels: LinkedIn: https://www.linkedin.com/in/rogeraedwards/ Podcast: https://rogeredwards.co.uk/maf/ Twitter: https://twitter.com/Roger_Edwards Website: https://rogeredwards.co.uk/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip InVideo https://bdmpodcast.com/invideo Discount Code: “PHILIP50” ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.
	Ian Paget - Building the Logo Geek Brand From Scratch	27 Jul 2020	00:32:19
In this episode, I speak with Ian Paget who found his career path after a Moped accident. Ian recounts how he somewhat fell into the industry as a Graphic Designer turned Creative Director and now internationally known as the award-winning designer behind Logo Geek — a top-tier logo design service based in Manchester, UK. We talk about: His career path and how his love for art as a kid eventually led him to his stellar design career The Moped accident that got him out of the first job he knew wasn’t for him and into the company that he’s grown with for 10 years where he currently sits as Creative Director Overcoming the learning curve from print-based work to web design when he moved on to agency work His genuine passion for learning The humble beginnings of Logo Geek as a simple means for him to learn logo design How taking on a side hustle originally intended for extra pocket money turned into a very successful creative entrepreneurship How he used his knowledge of SEO to build organic growth that landed him top rankings on Google searches How he builds passive income from affiliate marketing and sponsorships What he did to build an email list of 12,000 subscribers and his advice for others who want to do the same His personal mantra Ian is a logo designer, blogger, podcaster, twitter personality, and moderator of a thriving Facebook community. His agency work as Creative Director has landed him the role of lead designer on projects for companies including Barclaycard, Yakult, and GlaxoSmithKline. For more of Ian’s work, head on over to his channels: Twitter: @logo_geek Website: https://logogeek.uk/ Logo Geek on Facebook: https://www.facebook.com/groups/logogeek/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.
	Chris Ducker Interview at Social Media Marketing World 2020	20 Jul 2020	00:28:57
The recognized international business mentor, keynote speaker, podcaster, blogger and bestselling author of “Virtual Freedom” and “Rise Of The Youpreneur” talks about the following: How accepting the reality that “you don’t know what you don’t know” actually fuels growth as an entrepreneur How being schooled in a meeting paved the way to this realization The importance of being self-aware What sets really successful entrepreneurs from those who don’t do that well The importance of productivity and delegation How to buy more time What causes entrepreneurs to burn out Why entrepreneurs never want to admit they’re wrong The mindset shift that allows personal brands to achieve their goals by investing in specialists Learning new things at 46 His complicated history with YouTube and his plans of leveraging it more Hiring YouTube and video specialists to work with him and teaming up with companies that promote growth on the platform The importance of speaking the language of the platform you’re on without going off-brand His opinion on what the next marketing and branding trends will be Why staying true to yourself and finding the right balance of what to share will attract the right audience Why he believes that entrepreneurs should appreciate their own work Chris Ducker hosts the annual Youpreneur Summit, which is held in London, U.K. each November. He is also the self-proclaimed ‘Proudest Brit’ doing business online! To connect with Chris, head on over to his channels: Twitter: https://twitter.com/ChrisDucker Website: http://www.chrisducker.com/ YouTube: https://www.youtube.com/user/chrisducker Youpreneur.FM podcast: https://youpreneur.com/podcast/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.
	Daniel Scott, Adobe Training Expert - Building Your Personal Brand and the Future of Design Careers	13 Jul 2020	00:27:00
Daniel Scott is a digital designer, certified Adobe instructor, and a regular speaker at the annual Adobe MAX Conference. A self-proclaimed software nerd, Dan built Bring Your Own Laptop, an online video training platform that houses an impressive library of Adobe tutorials that cater to all stages of learning and equip its students with real world applications of Adobe softwares. The winner of multiple Adobe teaching awards talks in greater detail about the following: His career journey and how he actually shifted from studying finance in University to design The early years of juggling design freelancing work with training and teaching night classes How his love for training brought him from teaching night classes at University, to setting up a physical classroom, and then the eventual dive into a fully online setup The range of formats of his courses and how it caters to different skill levels and needs How he does his own marketing and why distributions plays a key role in it Seeing the potential of taking on side hustles The importance of building a library of evergreen content His advice on how to bulletproof your business How he handles finding new opportunities when he hits the ceiling of a current venture Understanding the customer journey and architecting your solution around solving that A simple work philosophy that allows him to charge 5 times more His personal mantra where he uses a visualization of waves on the beach To learn more about Dan’s work and his courses, head on over to his channels: Instagram: @bringyourownlaptop Twitter: @danlovesadobe Website: https://www.bringyourownlaptop.com/ For Instructors: https://www.instructorhq.com/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.
	Roberto Blake Interview at Social Media Marketing World 2020	06 Jul 2020	01:16:33
If there’s anyone that can attest to self-actualization being the fruit of being able to take control over your life and the ability to master yourself, it’s Roberto Blake. In this episode, I talk to Roberto about his family life that influenced his mindset early on, how his non-linear career trajectory affected his work ethic, overcoming depression to get to where he is today, and his philosophy for doing the work he does. The top-tier creative entrepreneur, YouTube Certified content creator, and sought-after keynote speaker and I discuss: His recent tweet theme that circles around personal empowerment How his upbringing contributed to him being raised to be a self-empowered critical thinker His watershed moment and the many turns he took transitioning from agency work to freelance and eventually building his personal brand His views on self-initiated or free work as means to maintain creative control while gaining client references Working for experience vs working for exposure How he developed his abundance mindset and why he’s all about leveraging Taking the “beatdown” of owning up to his choices at the expense of his self-confidence The “Fire Me or I quit” decision Why he sees himself as a true-born entrepreneur The standard by which he measures himself against Expanding his content themes and why he believes everything we do is a lifestyle How the difference between where he is on Maslow’s Hierarchy of Needs and where his audience is affects what he teaches His Create, Grow, and Earn Framework Separating your economic value from your human value How not having ownership of his time, work, and relationships pushed him into depression Taking back control through doing independent work and working out personal resentments His radical transparency with his earnings and altruistic giving of learnings being means to pay it forward for all the training he himself received Why chasing the feeling of pleasing his parents translates to him wanting to empower and share knowledge to others His thoughts on achieving mastery, being multi-creative, and how to self-actualize creatively Being intentional and purposeful about choices but trusting the process at the same time Why a career is like a web, not a ladder and how this is telling of a creative’s non-linear approach to life Why knowing what to do beyond victory is as important as knowing how to achieve it How he fell back in-love with taking photos, picked up wedding photography gigs, and allowed it to challenge himself and meet new people Finding the fulfillment of seeing growth in others through hands-on, people to people mentorship What’s next for him and what audiences can look out for in his next videos His concept of net happiness A practical guidebook of his Create, Grown, and Earn Framework that’s in the works How he applies the Japanese concept of Ikigai in everything he does Why he believes quality and quantity are non-combative and what should actually be more prioritized above the two His advice to younger creatives to be consistent first before exceptional The 4 Rs of Entrepreneurship that he lives by His personal mantra Roberto Blake is the Founder of Awesome Creator Academy where he motivates and mentors small business owners and content creators on how to build their brands and businesses. He has created over 1000 educational videos on his YouTube channel and regularly speaks at his Create Something Awesome podcast where he has reached millions and inspired even more to embrace their creativity and achieve their ambitions. To connect with Roberto, head on over to his channels: Instagram: @robertoblake Twitter: @robertoblake Facebook: https://www.facebook.com/Robertoblake2/ LinkedIn: https://www.linkedin.com/in/robertoblake Website: https://www.awesomecreatoracademy.com/ YouTube: https://www.youtube.com/channel/UCovtFObhY9NypXcyHxAS7-Q Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.
	Nicole Osborne Interview at Social Media Marketing World 2020	29 Jun 2020	00:31:56
Nicole helps entrepreneurs, influencers, and business owners improve their marketing results through coaching programs that highlight stellar personal branding and engaging content marketing. She talks about her career transition from holding a senior level position in corporate to building her own marketing business and how she juggles developing her personal brand and doing client work. We talk about: What brought on her shift from corporate to personal branding The differences between being part of a corporate marketing team and being on your own How she handled impostor syndrome and the challenges that came with doing everything on her own as a solopreneur How she leveraged her corporate experience to find her niche and succeed in it The beginnings of Lollipop Social and how inspiration for its name came from a random airport experience with her son The first thing she did to scale her business that made all the difference How a major setback in her business opened doors to bigger opportunities Allowing audiences a glimpse of how you work through videos so they feel like they know you and are more enticed to work with you Her Chocolate Cake Model that allows her to remain authentic to her audience while drawing the line with oversharing Why she believes in the power of showing up, knowing your audience, and knowing your “why” Nicole’s marketing career started at the Financial Times over 20 years ago. Today, she is a Chartered Marketer who develops sweet success from superb marketing strategies through Lollipop Social, a sought-after Social Media Coach, and Events Speaker. To connect with Nicole, head on over to her channels: LinkedIn: https://www.linkedin.com/in/nicoleosborne1/ YouTube: https://www.youtube.com/c/NicoleOsborneWunderstars Instagram: https://www.instagram.com/wunderstars_/ Twitter: https://twitter.com/Wunderstars Website: www.lollipopsocial.co.uk Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.
	Natalie Hailey Interview at Social Media Marketing World 2020	22 Jun 2020	00:33:55
In this episode, I speak with Natalie Hailey, CEO and Founder of Hot Content UK — an end-to-end content marketing agency that specializes both in creating and maximizing the bandwidth of existing content to rapidly accelerate channel growth. Natalie is the embodiment of the quote “Whatever you give a woman, she’s going to multiply”. Give her one YouTube video and she’ll create endless content with it! We discuss: Her career trajectory from being a realtor to a copywriter to Hot Content UK CEO and Founder The manifestation of her niche through a chance encounter with a client Allowing brands to focus on creating great content while offloading publishing, repurposing, and promotion to an outsourced manager What content repurposing is and why her agency champions it The best original form of content that opens up the most possibilities Tipping the scales between specializing in a specific service and being flexible to client needs How she arrived at her podcast format and why you should also take the time to consider how you build your content stream Tiktok’s rising popularity and how businesses can maximize it in the future The importance of seemingly small details like YouTube thumbnails Her personal mantra For more of Natalie’s work, head on over to her channels: Instagram: https://www.instagram.com/natalie_hotcontent/ Website: https://www.hotcontent.co.uk/ YouTube: https://www.youtube.com/channel/UCSf87a4GMhExMAIBHdES3zg Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.
	Ben Amos Interview at Social Media Marketing World 2020	15 Jun 2020	00:26:08
In this episode, I speak with Ben Amos — Creative Director of video strategy and production agency Innovate Media and CEO of Engage Video Marketing. Undoubtedly the go-to guru for video strategy, Ben recently landed a highly coveted speaking engagement at Social Media Marketing World 2020. The video maven and well-known podcaster talks about the following: How he landed his SMMW2020 speaking gig Broadening networks through the reciprocal relationship of creative entrepreneurs exposing each other to their audiences His video strategy philosophy Tips on how to combat hesitations on going into video Creating an audience-centric video strategy vs. posting random content A simple mindset shift about creating videos that will get you more views How he leverages the power of a personal brand behind his agency brand Creating the Online Video Strategy Blueprint for video producers The motivations behind Engage Video Marketing Academy How to know where to post your videos Upcoming trends in video strategy and production To connect with Ben and for more information on his services, head on over to his channels: Twitter: https://twitter.com/engage_ben LinkedIn: https://au.linkedin.com/in/beninnovate Website: http://engagevideomarketing.com/ To join the academy: https://engagevideomarketing.com/academy/ For video producers: http://www.onlinevideostrategyblueprint.com/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.
	Branding Project Process: Start to Finish	22 Jan 2024	00:48:17
BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Building and running a branding or design project is a complicated undertaking. If you're a creative professional or an agency, in this episode I outline the exact steps that go into planning and running a successful design project - the whole process, start to finish. Or, if you’re a business that’s working with a branding or design agency, this will tell you what to expect from the process and exactly when and how to participate in every phase of the work. This is tactical, specific and actionable process planning for running a successful branding and design project. Thanks for listening! If you enjoyed this episode of the podcast, use the following links to access more of my work and valuable resources: ____________________________________ WEBSITE: https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER: https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE: https://philipvandusen.com/bs101 CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribe YOUTUBE: https://www.youtube.com/c/philipvandusen LINKEDIN: https://www.linkedin.com/in/philipvandusen/ THREADS: https://www.threads.net/@philipvandusen FACEBOOK: https://www.facebook.com/philip.vandusen INSTAGRAM: https://www.instagram.com/philipvandusen/ TWITTER: https://twitter.com/philipvandusen ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing. Philip VanDusen is a branding consultant, specializing in brand strategy and design based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. In his podcast, he provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.Creative Mental Fitness
	Gavin Bell Interview at Social Media Marketing World 2020	08 Jun 2020	00:23:47
Gavin is an ads guru and creator of the Funnel Academy - a membership site that offers video courses that provide invaluable strategies on how to run ads and actually get results from them. He is a massive fan of step-by-step processes and frameworks so the academy follows a roadmap that underscores not just information and resources but also in-depth training and implementation. We talk about: The two parts of his business His non-linear career path and why he decided to offer training in a community setting Why he starts his Funnel Academy roadmap with mindset fine-tuning Tipping the scale between providing information and promoting implementation One of the biggest hurdles he faces in running ads for others What could be causing the roadblock when ads don’t get results His personal mantra borne out of being a good influence and doing honest work in a market that has bad practices in it A Podiatrist member of the Funnel Academy whose business and life changed completely as a result of his courses Social Media Marketing World, the door it opens to build connections, and the power that simply being open to conversation has To connect with Gavin, head on over to his channels: Instagram: https://www.instagram.com/mrgavinbell/ Twitter: https://twitter.com/MrGavinBell Facebook: https://www.facebook.com/MrGavinBell/ LinkedIn: https://uk.linkedin.com/in/mrgavinbell YouTube: https://www.youtube.com/channel/UCYwX0DRfD06rx1E9iNa7fFw Website: https://mrgavinbell.com/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.
	Clare Josa - How To Ditch Impostor Syndrome	31 Mar 2020	00:29:47
In this episode of the Brand Design Masters Podcast, I talk to Clare Josa — a leadership mentor, speaker, podcaster and 8-time author who has spent 15 years studying imposter syndrome. Following the successful completion of a comprehensive research study on the subject matter, Clare has just written and published a book entitled “Ditching Imposter Syndrome” where she breaks down what she refers to as the 4Ps or telltale signs of having imposter syndrome. Considered to be one of the most accomplished experts on the subject, Clare discusses the following: Common characteristics of those suffering with imposter syndrome 4Ps: symptomatic traits of someone with the condition On branding: how starting by specializing in what she’s good at and niching down her personal brand on the subject eventually opened more doors of opportunities for her business Maximizing social media: getting echoes VS getting conversions Why depth is more important than width when it comes to exposure Steps in recovering from imposter syndrome How to turn that little critic in your head into your cheerleader without going to war with it Her personal mantra For more resources on imposter syndrome or more of Clare Josa’s work, head on over to her channels: Free Download: ABC Cheatsheet and .MP3: http://www.clarejosa.com/philip Podcast: http://www.clarejosa.com/revolutionary-women-new-podcast-clare-josa Website: http://www.clarejosa.com Twitter: https://twitter.com/ClareJosa Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE ME ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals or anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.
	Amy Landino - Being An Introvert Can Be A Super-Power	24 Mar 2020	00:41:05
In this interview, I talk with Amy about her career as a new media triple threat—YouTuber, keynote speaker and best-selling author. We discuss her rebranding efforts, dealing with evolving content, coaching people with her mantra of going after the life you want, and leveraging online communication to make this a reality. The social media maven, vlogging sensation and marketing guru does what she does best and gives an articulate account of the following: How her career developed as a result of doing things people were afraid to do Rebranding and the steps she took to really nail who her audience is Segmenting her brands but also developing a complementary relationship between each one Being purposeful VS spreading yourself too thinly on social media Why people are joining the conversation on Facebook Messenger or Instagram more than Twitter or Snapchat How being an introvert turns out to be a great asset despite being a brand that harnesses online video communication greatly How she stays inspired Her personal mantra that she’s known for across the board Amy owns two marketing companies — Aftermarq and Vlog Boss Studios, creator of the popular YouTube series Savvy Sexy Social, and author of the best-selling book Vlog Like a Boss: How to Kill It Online with Video Blogging. For more of Amy Landino’s work, head on over to her channels: Website: https://amylandino.com Twitter: https://twitter.com/Schmittastic Instagram: https://www.instagram.com/schmittastic/ Facebook: https://www.facebook.com/officialamylandino YouTube: https://www.youtube.com/channel/UCR9gMSj0UUxGvgfpNhhF3Jw Live with Amy: https://www.youtube.com/channel/UCMKC0QF4WrVIXdotkh6HG6w Vlog Boss radio podcast on iTunes: https://podcasts.apple.com/us/podcast/vlog-boss-radio/id872395184 Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE ME ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals or anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.
	Philip VanDusen - Personal Branding Isn't That Hard	17 Mar 2020	00:06:52
Establishing a reputation and presence for yourself outside of work or the definition of your job or agency is important. In this episode, I talk about why building your personal brand doesn’t need to be complex and provide you with a break down of what you’ll need to get started on developing your own personal brand. Mentioned in the podcast: 9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs Jeff Bezos’ first Amazon office Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE ME ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals or anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.
	Chris Do - Bulletproofing Your Creative Career	14 Feb 2020	00:49:08
We discuss his non-linear career path stemming from being exposed to both analytical and creative schools of thought early on in his family life, the importance of a lifetime of learning, and interestingly enough how he and his team landed an interior design job because of a strong sense of story. That last one opens up a multitude of possibilities and challenges the usual perspective on how to get clients. The Emmy award-winning designer talks in greater detail about the following: How to constantly challenge yourself and consistently grow The evolving process of branding his personal brand, Blind, Inc, and The Futur How he gets clients Bulletproofing your creative career Tipping the scale between being a Generalist VS Specialist How to stay inspired Two things that designers or creative people need to possess His two personal mantras To connect with Chris Do, head on over to his channels: Instagram: https://www.instagram.com/thechrisdo/ Twitter: https://twitter.com/theChrisDo Pinterest: https://www.pinterest.ph/theChrisDo/ The Futur on YouTube: https://www.youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog The Futur on Facebook: https://www.facebook.com/theFuturisHere The Futur on Twitter: https://twitter.com/thefuturishere Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE ME ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals or anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.
	Philip VanDusen - Are You Multi-Creative	14 Feb 2020	00:15:41
The reality is that many creative people express themselves in a range of creative ways. In this episode, I talk about how being a multi-creative becomes a strength, the right approach to it that unlocks its greatest advantages and when to make the tough decision to walk away from a creative outlet that is holding you back from achieving your goals. Here are some of the topics I dive into: Different types of multi-creatives Nurturing a creative outlet that feeds your creativity The most important question to ask yourself The right age to get into a creative interest Ebb and flow between different passions Importance of having a creative outlet outside of your main line of work Making the tough call of eliminating verticals Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE ME ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals or anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.
	Chris Ducker - Why Leaders Must Continue To Learn	14 Feb 2020	00:46:51
At his core, Chris is a problem solver. We discuss rising up to the challenge of finding solutions to our clients’ problems but more importantly, how this entails constant improvement, getting your personal brand out there, and being intentional about showing up every single day and getting the work done. We talk about: His own mentors The importance of opening yourself up to input in an industry that is all about output How to stay inspired to keep on learning The beginnings of his now seamless brand design Context marketing applied to the Youpreneur Summit landing page P2P connections, the power of personal branding, and how to get yourself out there in a way you’re comfortable with Trends to watch out for: the consistent weight of video as a vehicle, the rise of behind the scenes type of live videos, and the enduring importance of prioritizing your personal online hub Chris’ personal mantra For more of Chris Ducker’s work, head on over to his channels: Website: http://www.chrisducker.com Twitter: https://twitter.com/ChrisDucker YouTube: https://www.youtube.com/user/chrisducker Youpreneur.FM podcast: http://www.chrisducker.com/podcast Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE ME ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals or anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.
	Philip VanDusen - How To Have a Great Creative Career	14 Feb 2020	00:19:08
This episode gives valuable insights on what it means to have a great career and achieve success especially to those who have been messaging me about identifying their passion, stepping into their purpose, and finding success in all these. I'll give you a hint: the secret lies in taking advantage of tangential opportunities that present themselves and leveraging them for the new skills they can teach you and keeping at it despite any challenges that come your way. I talk more about these in the podcast but here are some truths you probably didn't know about me: 1. Branding was never my first career--I studied to be something else! 2. I went through several watersheds in my career before I found contentment in what I was doing. I share why you will too and how you’ll be better for it. 3. I was over 30 when I began my career in branding and design. So don’t think it’s ever too late to start. Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE ME ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals or anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.
	Welcome to the Brand Design Masters Podcast with Philip VanDusen	14 Feb 2020	00:18:10
In this episode I touch on how the podcast is about the power of design and branding to build successful and profitable businesses. This is significantly relevant especially with today’s creative economy exploding and the growing need for creative professionals to meet that demand for creative content. The podcast will take on a variety of topics through formats including solo sharing, guest host chats, interviews, or through repurposed video content from my YouTube channel. Some topics you can expect in future episodes include: improving creative skills (branding, designing, writing, editing) personal branding networking marketing mechanisms of building a creative business It’s my hope that the many valuable topics and discussions bring you closer to becoming what I call the 3Rs: Recognized, Remembered, and Revered. I’ll be completely transparent in sharing everything I’ve picked up in my long and successful career, from everything I wish I knew to everything I’m learning now, to help benefit you and your personal career or business. This step to expand the reach of these valuable learnings from my YouTube channel and brand•muse newsletter to the podcast airwaves will help more of you become indispensable partners to your clients and enables your business to soar. Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode! VISIT MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen LIKE ME ON FACEBOOK: https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scott https://www.byol.me/philip ____________________________ The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals or anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.
	How to Write Website Copy That Converts	15 Jan 2024	00:31:02
BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Why is your website not performing the way it should? It’s because you haven’t defined and executed a clear and motivating customer journey in the copy on your website. Mapping a customer journey is the single most important thing to do to assure that you are converting as many website visitors as possible into customers as possible. In this podcast I share 10 steps to creating a website copy customer journey that converts. Topics What is a website customer journey? The biggest mistake people make on websites The focus should be on them not you, be customer-centric What do you know about the customer target? What do you want them to do on your site? What actions to take? How to start the re-design of your website copy 10 Steps of a Customer Journey: Lead visitors through this thought process State their problem Show you “identify” and understand their problem State the solution to their problem Introduction to service/products: “what” How does your service/products solve problem? “how” How are your service/products different? How are your service/products better? What do they get as a result/benefit? “why” Address barriers to purchase Then tell them were to go - what to do Thanks for listening! If you enjoyed this episode of the podcast, use the following links to access more of my work and valuable resources: ____________________________________ WEBSITE: https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER: https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE: https://philipvandusen.com/bs101 CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribe YOUTUBE: https://www.youtube.com/c/philipvandusen LINKEDIN: https://www.linkedin.com/in/philipvandusen/ THREADS: https://www.threads.net/@philipvandusen FACEBOOK: https://www.facebook.com/philip.vandusen INSTAGRAM: https://www.instagram.com/philipvandusen/ TWITTER: https://twitter.com/philipvandusen ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing. Philip VanDusen is a branding consultant, specializing in brand strategy and design based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. In his podcast, he provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.Creative Mental Fitness
	Creative Mental Fitness	20 Nov 2023	00:54:17
BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire In this dynamic episode, we'll dive into the essentials of mental fitness, specifically tailored for the creative community. It’s an an empowering message on how to bolster your creative professional mental agility and well-being. We understand the unique pressures that come with a creative career. That's why we're exploring techniques and strategies that nurture a resilient, adaptable mindset essential for thriving in this fast-paced industry. Just us for a thought-provoking solo episode from Philip where he shares methods for maintaining a balanced, inspired mental state amidst the demands of creative projects and client expectations. Plus, he shares actionable tips on managing stress, enhancing concentration, and fostering a productive creative process. Prepare to unlock new levels of mental clarity and focus! Thanks for listening! If you enjoyed this episode of the podcast, use the following links to access more of my work and valuable resources: ____________________________________ WEBSITE: https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER: https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE: https://philipvandusen.com/bs101 CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribe YOUTUBE: https://www.youtube.com/c/philipvandusen LINKEDIN: https://www.linkedin.com/in/philipvandusen/ THREADS: https://www.threads.net/@philipvandusen FACEBOOK: https://www.facebook.com/philip.vandusen INSTAGRAM: https://www.instagram.com/philipvandusen/ TWITTER: https://twitter.com/philipvandusen ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing. Philip VanDusen is a branding consultant, specializing in brand strategy and design based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. In his podcast, he provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.Creative Mental Fitness
	Freelancing Success Power Tips	13 Nov 2023	00:46:04
BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Join me for this podcast that will be a game-changer for mid-career graphic designers and creative freelancers. We're sharing an ultimate guide to leveling up your freelance business. From nailing your client relationships to mastering the art of pricing, we'll dig deep into topics that can make or break your career. Want to know how to elevate your personal brand? Are you looking for networking opportunities that pay off? Need a fresh perspective on content marketing? This live stream has got you covered. Take advantage of this opportunity to propel your freelance game to unprecedented heights. Get an exclusive peek inside my BONFIRE mastermind community for creative professionals. Tune in and turbocharge your freelancing journey! Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode! ____________________________________ WEBSITE: https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER: https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE: https://philipvandusen.com/bs101 CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribe YOUTUBE: https://www.youtube.com/c/philipvandusen LINKEDIN: https://www.linkedin.com/in/philipvandusen/ THREADS: https://www.threads.net/@philipvandusen FACEBOOK: https://www.facebook.com/philip.vandusen INSTAGRAM: https://www.instagram.com/philipvandusen/ TWITTER: https://twitter.com/philipvandusen ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing. Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
	7 Things Designers Need to Know Today - Philip VanDusen	06 Nov 2023	00:57:53
BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Are you a graphic designer looking for some career insurance? Join me for a must-listen on this podcast. I’ll uncover 7 essential skills creative professionals need today that go beyond Adobe Creative Suite and Sketchpads to help you stay competitive in the ever-changing design landscape. From mastering little-leveraged communication skills to harnessing the power of AI in design, this session covers tons of under-the-radar strategies and dives deep into emerging business models tailored for creative professionals. Whether you're a freelance designer or part of a small design agency, this content is curated to equip you for success in your career. Upgrade your personal branding, explore hidden gems in content marketing, and understand how to network effectively in the digital age. Plus, we'll touch on mental agility, time management, and work-life balance, which are often overlooked but equally crucial. Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode! ____________________________________ WEBSITE: https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER: https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE: https://philipvandusen.com/bs101 CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribe YOUTUBE: https://www.youtube.com/c/philipvandusen LINKEDIN: https://www.linkedin.com/in/philipvandusen/ THREADS: https://www.threads.net/@philipvandusen FACEBOOK: https://www.facebook.com/philip.vandusen INSTAGRAM: https://www.instagram.com/philipvandusen/ TWITTER: https://twitter.com/philipvandusen ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing. Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
	Mindset Mastery - Philip VanDusen	23 Oct 2023	00:51:10
BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Whether you're a seasoned creative pro or just starting your entrepreneurial journey, your mindset is the cornerstone of your success. In this podcast, I’ll delve deep into the three pillars that can elevate your freelance game: Confidence, Motivation, and Business Growth. Why are these crucial? Confidence fuels your motivation; motivation drives your growth. But how can you genuinely harness these qualities? I'll explore actionable steps, personal anecdotes, and even success stories to guide you through mastering this mindset trinity. We focus on content that empowers graphic designers and creative professionals to level up their skills in branding, marketing, networking, and more. If you're serious about fast-tracking your freelance business, stay tuned till the end, when I’ll be sharing how you can master your mindset through the power of membership in our exclusive mastermind community. Take advantage of this podcast; it's time to set your freelance business ablaze with the right mindset! Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode! ____________________________________ WEBSITE: https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER: https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE: https://philipvandusen.com/bs101 CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribe YOUTUBE: https://www.youtube.com/c/philipvandusen LINKEDIN: https://www.linkedin.com/in/philipvandusen/ THREADS: https://www.threads.net/@philipvandusen FACEBOOK: https://www.facebook.com/philip.vandusen INSTAGRAM: https://www.instagram.com/philipvandusen/ TWITTER: https://twitter.com/philipvandusen ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing. Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

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