Explore every episode of the podcast Brand Architect
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Storytelling, Messaging and Positioning with Mark Evans | 18 Aug 2020 | 00:53:23 | |
In this episodes we discuss:
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| Social Media and Online Communities with Felix Sander | 03 Aug 2020 | 00:41:04 | |
In this episode we talk about
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| Marketing for Business Growth | 29 Mar 2020 | 00:53:24 | |
Today I spoke with Chris Walker. Chris is the founder and CEO of Refine Labs. Their Revenue Engine Optimization formula helps B2B companies grow revenue, increase pipeline velocity, and lower customer acquisition costs. In this interview talk about - how to start and grow your business - short term focused companies and the power of word of mouth - cold messaging on social and personalization - should you market during the coronavirus crisis - how to re-evaluate and adjust your business for these challenging times | |||
| How to Make Time for Writing | 23 Mar 2015 | 00:50:31 | |
My today's guest is one of my best friends Julie Sheranosher. Julie was a Captain in the army and had absolutely no choice but to get REALLY good with time management. She found out that she has a talent for understanding people's needs and routines and matching them with custom-tailored time management systems that work for them. Julie quit the army and became a Time Hacker, helping the highly successful entrepreneurs to reach the NEXT level. She has a blog, 2 podcasts, book and a whole bunch of happy clients. Today we will talk about how to make time for writing every day and Julie provides us with practical tips of how to make it happen. Below are the highlights of the interview, but as always they don't cover everything we spoke about. That is why I encourage you to dedicate about 50 minutes to listen to the interview itself and learn much more than I covered in the notes. Highlights Time Hacking is all about finding how time can work for you instead of the other way around. It all comes down to finding clarity, focus and priority. Every single day you get 24 hours no matter what you did with the previous ones. It doesn't matter if you've managed it well or not. You get a new fresh start. There is no such thing as "I don't have time". Time is not something you have. Time is something you make. If you want something to happen then you make time for it. Multi tasking is basically doing more things slower. I am never ever busy. I'm always doing what is the most important thing right now. I am never busy for anything because it's always my choice. Changing habits take from 28 to up to 32 days straight. And if you stop in the middle the counter starts from zero and you have to start over again. If you can't see results and don't see early wins you won't stick with it. Useful Links Write 2B Read Closed Facebook GroupPlease feel free to join me and other Write 2B Read podcast listeners at our Facebook group. [text-blocks id="podcast-subscription-links" plain=1] | |||
| About Life, Idea Muscle & Failure Porn | 17 Mar 2015 | 00:55:00 | |
Last Chance!
The Write 2B Read Master Class starts in a couple of days, so if you are interested to become part of it and publish your book in 8 weeks - hurry up!
The Interview
I wanted to interview James Altucher since many months already, but the self-doubt, insecurities and other nonsense was keeping me away from connecting with him. Finally, one day I got the courage and wrote him a Facebook message. And I'm glad I did.
The reason I wanted to have James on my show was not that he is a famous. If you have followed my podcast you know that I don't choose people who are famous, but people who are interesting to talk to and who are able to provide value to you - my listeners.
I knew that my interview with James would be packed with wisdom and that you'd enjoy it too. For the very few of you, who don't know who James Altucher is - I have included his short bio below for you. James Altucher is a successful entrepreneur, investor, board member, and the writer of 11 books including the recent WSJ Bestseller, "Choose Yourself!". He has started and sold several companies for eight figure exits. He's on the board of a billion revenue company, has written for The Financial Times, The New York Observer, and over a dozen popular websites for the past 15 years. He's run several hedge funds, venture capital funds, and is a successful angel investor in technology, energy, and biotech. He has also lost all his money, made it back, lost it, made it back several times and openly discusses how he did it in his columns and books. Although I encourage you to listen to the interview, because there is no other way to feel the energy and the flavor of our conversation, I have included the important points James mentioned during our talk below for you. About money and time If I lost $20 I could always make $20 back. But if I lose 20 minutes of my life I will never ever be able to rewind the clock. I will never ever be able to make those 20 minutes back. About the idea muscle Every day I try to exercise my idea muscle so I write 10 ideas a day. About job Job is a very small subset of ways to make a living. Make a living - make a life. Life is much bigger than just the job. About failure There is no such thing as absolute failure. There is too much "failure porn" on the Internet. Much better is to set yourself up in such a way that failure becomes strengthening to you. Don't call a failure - failure. Call it an experiment! About life Life is like experiment where we add and subtract and merge ideas and come up with new ideas. About Abundance Persistence + Love = Abundance About success The best predictor of successful tomorrow is a successful today. About publishers Publisher's don't care about you. They care how much your book is gonna sell. Traditional publisher blocks you from your audience and from communicating to your audience. About being nervous I am still nervous every time I hit publish. About being a good writer If you write a good book in popular genre you'll be successful. But I think the key is really to focus on being a good writer. Improving your skills at writing. Because then the genre will find you. Ultimately the goal of whether you're a good writer or not is if people enjoy... | |||
| Creative Success | 12 Mar 2015 | 00:40:47 | |
My today's guest is Srinivas Rao. Srini is a bestselling author and the host and founder of The Unmistakable Creative podcast. In this episode we have a pretty unstructured talk about things related to success and creativity. About expectationsExpectations are killer of joy. You will never live up to everybody's expectations. Part of what kills our ability to so things is that we have these lofty expectations and when we don't - suddenly things are lot easier. There is a beauty about being a beginner and not having an audience and not having anybody reading yourself. There is something very liberating about that. About feedbackFeedback can become whole other form of addiction. We're culturally conditioned to seek praise and avoid criticism. About the audienceWe've kind of really gotten obsessed with growing the audience - almost to a fault. And the challenge with that is that we're trying to do work that is designed to build audience as opposed to work that is designed to strike a cord or touch someone's heart. Biggest lessonIt doesn't stop after you had first level of success. That's not where it ends. What helps creativityBeing away from the computer. The key is shutting down every digital distraction. What kills creativityOne thing that kills creativity is comparison. About books"Where my work started to improve and change is when I stopped reading books about social media and blogging. Once I literally stopped reading any books about marketing or online marketing or social media and then my work got significantly more interesting and better." Write 2B Read Closed Facebook GroupPlease feel free to join me and other Write 2B Read podcast listeners at our Facebook group.
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| Content Marketing Insights | 09 Mar 2015 | 00:45:21 | |
My today's guest is Ryan Hanley. He helps brands and businesses find their audience, tell their story and win the battle for attention online. He is also the author of Content Warfare: How to find your audience, tell your story and win the battle for attention online. What is content marketing?Content marketing is the process of creating media in the effort to add value to an audience. About building audienceIt's a culture of audience building. You are never not building an audience. About your book audienceYou don't write a book and then go and find an audience. That would possibly be the worst possible thing you could do as an author. About timeYou never gonna find time. [spp-tweet "You either make time or you don't wanna write a book that badly."] Benefits of the Crowdfunding (besides the money)
Drawbacks of the crowdfunding With crowdfunding your core audience has already bought the book. So you have to sell the book twice: once to those who will fund your book and once again when it is published. Those who back up your campaign will not be part of your Amazon sales and therefore contribute to your book's bestselling rankings. Good NewsRyan raised $10K with his crowdfunding campaign and it took only 147 people to fill that campaign. This means that you down need huge audience - all you need is couple of hundred people, who are willing to invest in you. Useful LinksContent Warfare (Ryan's book) Publishizer (crowd-publishing platform for authors) Book Baby (POD hardcovers) CreateSpace (papaerback) Write 2B Read Closed Facebook GroupPlease feel free to join me and other Write 2B Read podcast listeners at our Facebook group.
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| Horror is Like Pizza | 05 Mar 2015 | 00:45:29 | |
My Today's guest is James Thorn. J. Thorn is a Top 100 Most Popular Author in Horror, Science Fiction, Action & Adventure and Fantasy (Amazon Author Rank). He has published over one million words and has sold more than 130,000 books worldwide. In March of 2014 Thorn held the #5 position in Horror alongside his childhood idols Dean Koontz and Stephen King (at #4 and #2 respectively). James believes that reading dark fiction can be healing. James admires strong people who are not afraid to speak their mind. You can watch this presentation at the Author Marketing live where and find out about all the mistakes he made at the very beginning. You can get more details and contact James through his website. Impressive Quotes"I figured out what to do by failing over and over and over again" "I think talent is overrated. Perseverance is essential in becoming a writer" "There was a moment when I was sitting at my desk and had my finger on a delete button on a title at KDP" "Horror is like pizza" "I like my books to be escape for people" "Even the best book is gonna get really harsh criticism" "Reviews are for readers. It's readers' space and authors should stay out of it" Advice from James[spp-tweet "When you are starting just write the story you wanna read."] Writing a novel is a long lonely process and if you are not really excited about what you're doing - it's gonna be hard. If you can't take criticism or you can't accept rejection writing is not the business for you. [spp-tweet "You have to keep writing and you have to keep growing."] If you give up easily you're not gonna be successful writer because there are way more rejections than there are rewards in this business. You should chase what you're passionate about in life no matter what anyone else thinks about it. If you're doing it for money you will eventually lose interest. It will become a job and you'll wanna do something else. Your biggest challenge is not sales - your biggest challenge is discoverability. What you're trying to do is get eyes on your work and in order to do that you have to sacrifice your compensation. [spp-tweet "Giving your book for free to certain people at certain times does pay off."] Personal branding is the single most important thing you can do besides the writing. Be patient. It takes time for you to develop your voice as a writer. It takes time to understand how to unfold a story. You're gonna doubt yourself. You're gonna have moments when you want to quit. You will have people tell you that you should quit. And if you listen to it all you will quit and you won't write. Just persevere, be patient and at certain point if writing is for you you'll know it and if not you'll know it. And that should come from inside and from your own judgement and not based on the things that people are telling you. Write 2B Read Closed Facebook GroupPlease feel free to join me and other Write 2B Read podcast listeners at our Facebook group.
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| Writing Biographical Fiction | 02 Mar 2015 | 00:49:12 | |
Neeraj Kumar is an IT Professional based in London. He was born and grew up in India and moved to the UK in 2000. Neeraj has just launched his maiden Novel called ‘The I.T. Immigrant’, which a biographical fiction. On this Podcast Neeraj shares some insights about his writing journey, what inspired him to write this Novel and some practical tips and tricks he has applied in his own writing and book promotions. Neeraj can be contacted via his Facebook page Don't forget to check out the Write 2B Read Master ClassYou can get all the details and reserve your spot here The Master Class starts on March 20 and the group will be limited to 25 people. 25 people only because I want to ensure that I have enough time to provide you with the personal support, encouragement and over the shoulder guidance on top of the knowledge you’ll be getting. Please do not hesitate to contact me and ask anything you need to know but could not find on the website. I will be more than happy to meet you in the class. Let’s share your story with the world! Write 2B Read Closed Facebook GroupPlease feel free to join me and other Write 2B Read podcast listeners at our Facebook group. | |||
| Unread Story is a Broken Dream! | 26 Feb 2015 | 00:14:20 | |
Today I would like to talk to you about the most exciting and at the same time scariest moment. That is the moment when what you’ve been working on for a while is put out to the word. Many of my guests have mentioned that the biggest challenge that writers are facing is hitting the publish button. Many writers complete their work and stop there. There are so many amazing stories hidden somewhere in someone’s computer folder or in someone’s drawer. What makes publishing a book so scary? I can tell my personal opinion. I think that what keeps most of us from putting ourselves out there is the fear of failure. We are afraid to fail publicly. We are afraid that the book won’t be liked, that the book will get bad reviews. We are terrified that people will be asking “so how is your book doing?” and we’ll have to admit that it is not selling… Besides the emotional pressure we are having with ourselves, by putting our work out there we are putting ourselves in a situation where we also have to deal with others. By publishing our work we kind of give permission to people to read it and later publicly share their opinion about it. The opinion, which can’t be predicted in advance. The opinion which can’t be silenced if it’s not what you hoped for. So, does it mean that those who hide their writings are right? Well… I don’t think so. Because along with all the things I said there is another side to this. What if your book helps someone? What if your book inspires people? What if people need to get the message you’ve shared in the book? What if your writing will help someone escape the reality, forget their problems and re-live the lives of your characters? What if people will actually like it and the book does well? You know what? You will never know what will actually happen unless you publish. So you have 2 choices. Either keep that writing to yourself and keep dreaming seeing your name on book’s cover knowing that the dream will never come true… or collect all the courage you have, take the risk and hit that publish button. I know it’s hard. I know that you have to get out of your comfort zone for that and that taking risks is scary… But I also know that nothing amazing in life happens until you leave that comfort zone of yours behind. I know that it is very difficult… At the same time I believe that an unread story is a broken dream. Unread story is a broken dream I know what I’m talking about because I’ve been there. I had different notebooks and word documents hidden far away. I’ve been their only reader and they felt lonely and neglected because of that. None of the books wants to be read only by its author. Maybe you are not ready to publish your book because you think it’s not good enough? Well, let me tell you something. None of the good writers are ever completely satisfied with their writing. They all think that it could have been written better. And that’s ok… No one’s first book has been perfect. But if not that first book… we would never have read author’s second, third and fourth books either. When I was launching this podcast my biggest fear was that no one would listen to me. Well if I listened to that fear and did not launch - no one would listen to me for sure… but you’re listening to me now right? Which kind of proves my point. Just don’t let the fear stop you. Go ahead and try and you’ll be surprised how wrong you were to feel scared. So ask yourself now… Do you have a story that you want to... | |||
| Roller Skates, Falls and Writing | 23 Feb 2015 | 00:09:50 | |
When I was about 6 years old I got my very first roller skates. To be honest I don’t even remember where they came from, but they were very classy for the Soviet times. The skates were from those you attach to your shoes, with red leather upper side and laces… they had 4 rubber wheels each. Two in front and two in the back. Oh and the size was adjustable, so I could use them like forever… or until they broke or something. After getting the skates and feeling super happy I had to learn skating. It was winter and it was snowing outside… I was even more impatient than I am now. And people who know me well will tell you that I am one of the most impatient people they have ever met. So what did I do? No, I did not go outside - because those who know me well will also tell you that I absolutely and intensely hate cold. So I decided to make my first tries on our living room carpet. Every day I was putting the skates on and trying to move without falling. As you can imagine there were many falls… I fell on the soft carpet and immediate stood up and tried again. I don’t remember how long did it take until I mastered that thing, but by the time we went out with my dad I could maneuver my skates like a pro… Why am I telling about something that happened 30 years ago and what does it have to do with writing you might ask… Well, although it is not so obvious but in fact it does. I can link it to writing, to entrepreneurship and anything else that requires the right mindset. The thing is, when I got those shiny skates I did not think that I can’t skate. When I was falling on the carpet over and over again it never occurred to me that I will not be able to learn. I did not even consider giving up. It was not an option I would choose because I never even thought that it could be one of the options. So what happens to us when we grow up? Why do we start getting all those negative thoughts triggered in our mind? Why every time we write something we keep thinking that it is not good enough? Why do we have so many doubts about sharing our writings with the world? How come our 6 years old self is so much stronger? How come she keeps standing up after every fall until she reaches the point when she doesn’t fall anymore and we, instead close up and stop writing after getting a negative feedback? Back then I did not spend hours on that carpet because I wanted others to admire when they saw me skating outside, no. I did that because I wanted to skate. I wanted to be one of the people who can do that, that’s all. So why do you write? You write because you want to sell your books, or you write because you want to be a writer? Do you think about giving up, because you lack encouragement and inspiration? Do you think you can’t succeed because you have only 2 readers and one of them is your mom? I’ve told this many times already… But I think it’s worth repeating again. If you are writing and creating a story with your words then you are a writer. It doesn’t matter if what you’ve written is liked by others or not. It doesn’t matter if 2 people read you or hundred… What matters is that you have created a brand new story, from scratch with your words. You have come up with a piece of writing which was not out there before… Just like my first tries in the living room, your stories too will not be perfect. Some of them will even be terrible. So what? Do you have to conclude that you can’t write just because your first story is not a masterpiece? Who’s first story was? Just like my 6 years old me you have to practice too. You have to write, erase, tear up the paper and start all over again. | |||
| How to Practice Writing | 19 Feb 2015 | 00:43:01 | |
My today's guest is Joe Bunting. He is a writer and entrepreneur. He ghostwrites books for busy leaders. He also wrote a #1 Amazon Bestseller "Let's Write A Short Story" and publishes the blog for writers called The Write Practice. He also founded Story Cartel. In this interview we discuss different writer's struggles and Joe suggests ways to overcome those. Tip For Your WritingObserve and try to describe whatever captures your eyes. Taking notes of what is going on around you. It is a good lesson in showing and not telling. Very valuable tip for your storytelling. Biggest Struggle + SolutionThe biggest thing that people struggle with is the ability to finish their writing. It is important to give yourself deadlines and to break up your writing project into smaller chunks (chapters, section, etc.). It is so important to give you deadline that gives you focus. And the hardest part is setting the deadline yourself. About StressStress in the right amount is good thing - it focuses you and gives motivation. We all need a little bit of stress to write well. You do better when you write your first draft in short period of time. Sometimes we get too perfectionistic about those. Ideas Vs BooksPeople think that an idea is all it takes to write a good book. [spp-tweet "Ideas are useless - execution is everything!"] About Amazon ReviewsThe best way to market your book is to get reviews. Amazon reviews do 3 important things.
Important Advice Publish - put your writing out there! Until you don't start putting it out to the world it's very difficult to step into your identity as a writer. Food for thoughtToo many people keep their work locked away for too long. Writers write for people. they don't write in closets. One of the best way to learn something is to teach. The main thing he focused on was not selling a lot of copies but giving away a lot of copies. The amazing part about launching a book is - you finally see how people are reacting to your writing. They (ones who provide feedback on your writing) didn't have to read your book. They took time out of their lives to read and that's a gift. Useful LinksThe Write Practice (Joe's blog for writers) Story Cartel (readers get free books, writers get reviews) Joe Bunting's Amazon author page Write 2B Read Closed Facebook GroupPlease feel free to join me and other Write 2B Read podcast listeners at our Facebook group. | |||
| How to Build and Treat Your Email List | 15 Feb 2015 | 00:44:00 | |
My today's guest is Tim Paige. Tim is proud to be the Conversion Educator at LeadPages. An experienced marketer in all forms of media, Tim spends his days speaking to the most successful marketers across multiple industries, and sharing his findings with business owners who want to increase their marketing results. In this interview Tim provides practical advice about where to start building audience, how to drive traffic to your site and how to build, grow and treat your e mail list. Where to Start?It's one thing to be a fantastic writer and artist and it's another thing entirely to get people to actually experience your fantastic art. Start by building your e mail list cause it's an asset you own. Fist place Tim recommends to start is get the "title of your book".com domain and link that to a landing page. What is a landing page? It is a webpage, that's designed for people to take an action. And typically that action is to opt in - i.e. give their e mail address. Many people give a free chapter of their book, which is good IF people already know who you are or if people already know your writing. If you are a first time writer, instead of the free chapter of your book you better come up with a resource that will appeal to potential readers of your book. It should appeal to major pain or interest of the audience. In terms of conversion it is better to provide a 1 page pdf as lead magnet than an online course or anything else requiring time to digest How to Drive Traffic?To drive traffic to your landing page you have 2 options, you have to have money or time. If you have money, you can save yourself time by paying for the traffic. If you don't have the money (which happens more often :) you need to spend time to generate traffic. There is no fast solution with no money. If you want to drive traffic efficiently one of the best ways to do it is through content marketing. The good news is that as an author you already know how to create great content. You have to write quality blog posts that not only speak to your particular audience but also include relevant keywords for your books. You can get useful resources on keywords at Content Marketing Institute and Orbit Media Studio. You can write a blog post and then create different content out of it. Using Voice Bunny services you can get the audio version of the blog post. You can make a video based on that post and pit it on YouTube. That way you will be able to be everywhere. Later on, you will already have ready content + social proof and can pitch to guest post on other blogs. How to Treat Your Email List?The biggest mistake you can make with your email list is to NOT e mail them. You wanna keep in regular contact with your audience. Once they get in your e mail list set up an autoresponder sequence for every 3 days for minimum 6 e mails (maybe a course or entertainment series, your book chapters, etc.). When you're e mailing your list promoting your blog post make sure that you have a clever subject line they would immediately want to open. Also the copy of that e mail should have only one goal and that's to click to go to your website and read your blog. Do not include your entire post in your e mail because like that you will be losing traffic, comments, shares and similar SEO juice. Once or twice a month you can send something exclusive (content or free resource) that is only for your e mail list subscribers. It will make them feel special + when you promote your list you can mention that you provide special content for free. Don't e mail too much but e mail enough so your subscribers don't forget about you. You can treat your e... | |||
| Brand Architect is Back! | 29 Mar 2020 | 00:04:21 | |
| How to Create Personal Brand | 12 Feb 2015 | 00:41:04 | |
My Guest
My today's guest is Mark Schaefer. Mark is a college educator, marketing consultant, and author of four social media marketing books including Social Media Explained. In this interview we talk about personal brand. We discuss why is it so important and Mark provides valuable advice on how to create a personal brand as an author. I encourage you to listen to the interview, because I think it was really a good one. Self-Publishing vs Traditional Publishing3 big advantage of the traditional publishing
BUT... People are mostly buying online anyway, so the distribution does not impact so much. One can get corporate sponsors for his/her book. That is even better than the advance, because you don't have to pay them back. You get total control when you self-publish (what to write, how to write, how to market, etc.) Food for ThoughtTaylor Swift recently said that in the past you would get a record contract to grow your audience and in the future you have to grow your audience in order to get a contract. The same goes for all artists and writers. With tools like social media we have the opportunity to make connections and build relationships with anyone in the world. Successful are the people who have the courage to show themselves, to bring their personal stories and who are human. Everything we say and everything we don't say on social media accumulates and becomes part of our brand. Relax, have fun and be yourself. It's the only choice you have to stand out. You have to be original. You have to have the courage to show yourself and be yourself, because there is only 1 you. YOU have no competition. If you share your personality (even a little bit) it i usually rewarded. Establish connection through social media. Establish presence and find the people who will be interested in you. Connect with those people, create value, give away your books for free. Take the time, do the work, build the audience, build your trust and be patient on building your brand! TweetablesBlog + social media is the best way to build a brand for an author today. Brand = the image people have about you in their brain. You can't sell books without an audience. You can't wait for the people to come to you. Write 2B Read Closed Facebook GroupPlease feel free to join me and other Write 2B Read podcast listeners at our Facebook group. | |||
| How Can Authors Become Lifestyle Entrepreneurs | 09 Feb 2015 | 00:48:44 | |
My today's guest is Jesse Krieger and he am a guy who loves traveling the world, learning languages and cultures, making friends along the way and starting businesses. Jesse love it so much that he wrote a book called Lifestyle Entrepreneur: Live Your Dreams, Ignite Your Passions, and Run Your Business from Anywhere In The World, which became a bestseller. In this interview we talk about the different opportunities that books may bring with them and discuss what it takes to have a full time author career and become lifestyle entrepreneur. TakeawaysYou have to grow a lot as a person in order to grow your business. The book became the doorway to all the possibilities to make money that are related to the book. Your book is your hook. There is no excuse to not have a success with your book if you're willing to put in the work and show up consistently and put in effort. If you are published author you still have to promote your book as a publisher's job isn't to market it. If you wanna be author as full time career you have to realize that a large part of it is doing marketing. Nobody loves being sold but everybody loves to buy. It's probably 20-30% writing and 80-70% marketing to make career out of it. Embrace the marketing and don't think of it as marketing, think of it as sharing the ideas of your book with different people in different ways. Create experience that people want to be part of. Useful LinksLifestyle Entrepreneur (the book) Bestseller Campaign Blueprint (online training that will help you Become a #1 Best-Selling Author and Build a 6-Figure Book-Based Business and Brand!) Closed Facebook GroupPlease feel free to join me and other Write 2B Read podcast listeners at our Facebook group. | |||
| When Should You Publish Your Book? | 05 Feb 2015 | 00:12:07 | |
I did more than 60 interviews already and you may have already noticed that there are several things that keep being repeated. Many guests justly keep giving the same advice. But there are also cases, when guests tell things that contradict each other. Today I would like to draw your attention on one of those cases. Many guests firmly believe that one should build an audience first and only after growing it to a sufficient size one should go ahead and publish a book. On the other side I had guests, who told that one should not wait until there is a large audience in place and it is good to simply go ahead and publish the book while starting building the audience. I don't think that there is right or wrong opinion on this. Both seem justified. So today I will simply share what I did back when I was starting from scratch. That does not mean that you should do the same of course, but by describing my journey I hope to provide you with a real life example. First of all, I think all of us agree that having large audience in place is the ideal situation. That fact itself makes things much easier. The book launch has higher chances for success. In that case you are in a situation where you can sell more books to your already existing readers. You can rely on your audience to spread the word about your book too. So now, the question is what if there is no audience yet? Spend time - and yes it takes a long time - to build it and only then publish the book you have written, or publish it right away? Here is what I did. When I was researching about self-publishing and started writing my very first novel Highfall I had no audience, no one, no e mail list, no following on social media. No one even knew thatI existed. So I decided that it is the perfect time to experiment. I learn best when I do the things myself, so I thought that it would be nice to put what I was learning into practice with something small. Learn on the mistakes of that pilot project and only later publish the novel, when it's completed. So I took my flash fiction very short stories from the past and put those together. And self published my very first book on Amazon. It was the collection of short stories called Emotional Moments (Short Stories About Life). Now let me tell you that you are in a way better position than I was back then. If you have been listening to my podcast you already know about the common mistakes newbie writers make and can avoid those straightaway. What about me? Well I made all those mistakes and learnt from them. I did the cover of the Emotional Moments myself and believe me everyone could tell that it was not a professional cover. I also received bad reviews because the book was not edited. I did not do a KDP Select free promo, so it was the first book with no audience in place, quite short and prices at $2.99. I guess you already guessed that the experiment did not go well. But then I started corrected all those mistakes one by one. I got a new cover. I had the book edited. I took Cathy Presland's online course on Udemy called | |||
| How To Use Book Promotion Websites | 02 Feb 2015 | 00:44:15 | |
Simon Denman is founder of British web start-up, Readers in the Know, the first global book promotion website for Amazon-listed books. He is also the author of CONNECTED, a speculative science novel published in 2012, which reached number one in Amazon's bestseller ranks for both thrillers and science fiction within five days of release. Prior to this he spent 26 years in a variety of senior roles within the IT networking and security industry. In this interview we talk about
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| Virtual Reality Game and Book Marketing | 29 Jan 2015 | 00:41:26 | |
My today's interview is with Toby Downton. First time author Toby Downton has written Solarversia, a novel about a game played in Virtual Reality by 100 million people. He hopes to make the game in the book in real life and has devised what he thinks is an original marketing plan. In this interview Toby shares his unique marketing plan and also tells where and how is he finding potential readers for his novel. Toby has very interesting approach and I am sure that many things he has done so far can be applied to any book. Listen and see how thinking outside the box can lead to a well-developed and potentially successful marketing plan. If you sign up to the newsletter you'll get a free advance copy of the book and a chance to play the promotional game Toby mentioned in the interview. Useful Links
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| All You Need to Know About Book Covers | 26 Jan 2015 | 00:44:55 | |
Today my guest is Derek Murphy. Derek is a book cover designer and author who blogs about self-publishing and book marketing. In this interview we concentrate on the topic of book covers and hopefully it will help you understand the topic better, know what makes a good book cover and understand what important role does it play. Interview HighlightsIf you have a good book and you have a good book cover and you put it in front if readers, than you shouldn't do other marketing. The problem with great cover is that it raises readers' expectations really high and people expect much more based on the cover. The kind of reviews you're receiving are related to the cover. You need a cover that matches your book. The book cover still has to work for those and attract those, who have not read the book yet. It doesn't really matter if the cover matched the details of your book precisely because the readers have not read the book yet so they don't know the details and by the time they finish reading the book they won't care about the cover anymore. You should stick to typical standard genre covers. Readers are not looking for original book covers. You want your book to look like it's into the genre. It kind of has to look like the top 25 books in your genre but it should look better. Most of the pre-made covers are mediocre but they are better than what indie authors make themselves. You gotta give the designer freedom rather than make him listen to you and do what you want. What makes a good book cover?Good book cover should be:
The cover has to be pass/fail test. No one is gonna grade it. It either works or it doesn't. It has to get the click. Useful LinksCreativindie (Derek Murphy's blog) DYI Book Covers (for free templates, DIY tools, and coming soon - videos about book design) Where to Get Professional and Affordable Book Covers (podcast interview) | |||
| How to Find Readers and Grow Your Audience with Facebook | 22 Jan 2015 | 00:47:47 | |
Steven Aitchison is a personal development writer and product creator and he has been writing personal development products for his blog at www.stevenaitchison.co.uk/blog for the last 8 years. He also has several personal development products helping thousands of people around the world: more recently, due to the overwhelming success of his Facebook page at https://www.facebook.com/ChangeYourThoughtsToday he was almost forced to produce a Facebook course showing others how to utilise the power of Facebook for marketing, promotion and engaging more with readers and fans at www.yourfbchallenge.com That is why in today's episode we will be talking about Facebook and more specifically, how can authors use Facebook to build and grow their audience, sell more books and make money! Below, I have included several tips that we have covered, but I encourage you to listen to the interview, because it includes so much more... HighlightsSet up a Facebook page specific for the book you will be writing. Do that as soon as you get the idea for the book. The marketing should start before you even start writing. Through the Facebook page you will be able to disseminate information to your fans and your readers. Master 1 social platform before moving to the others. Post image quotes 3-4 times per day. You can schedule that up to 6 months in advance. To get likes for your Facebook page you can start by advertising by $2 a day and target your readers. You may get only 20 likes per day at first, but it will build up as a snowball later on. To get readers you can target the readers of Facebook author pages similar to yours. You can also collect the information of people, who have visited your site and target those people through Facebook ads too. Go through successful Facebook pages in your niche and see what their popular content is. Also go through your page insights and see who your audience is. When people comment, reply to their comments or at least like their comment. The momentum will build quicker that way. Besides, you'll get ahead of the game cause most of the authors don't do it on Facebook. See what's working best and do more of that. Put links to the posts that have gone viral. Link those to your income streams to make money. Potential income streams may be: Google Adsense on your website, affiliate links + sales of your products. You may also send people from Facebook to your free product page in order to grow your e mail list. Bigger your e mail list - more products you will be able to sell to them. Steven's productswww.99positiveaffirmations.com/products Few Days Left (Giveaway)I am really happy to announce that last week my podcast passed 50k downloads. This may not sound too much for some, but for me it is very special. The reason is – when I was launching Write 2B Read the biggest fear I had was that no one will listen. That’s what I was scared of most. So reaching 50k downloads is huge! To celebrate that (+ my birthday this month) I created a giveaway for writers, which you can see here. The winner will get Scrivener + 2 books, which will help become successful... | |||
| How to Deal with Lack of Acknowledgement | 18 Jan 2015 | 00:14:30 | |
A while ago I told you the story of how I started writing. I still can’t explain why and how exactly that happened. But after the first poem, which I wrote I’ve been writing on and off for 20 years already. Just like most of you I did not share my writings with the world and kept them to myself. I did not even read most of what I’d written, because I loved and enjoyed the process of writing more than the result itself. After a while though I decided to show it to my mum to get opinion. I handed her the piece of paper with my hand written poem on it and asked to tell what she thought. Mum took it, read it and told only two words - “not bad”. Although the feedback was not negative, I took it exactly that way. The expression of her face and the way she pronounced those two words sort of showed that she meant just the opposite of what she said. And although, maybe I have let it go, I have not forgotten that moment. That was my very first experience facing criticism. Was I upset? Yes, I was. Did I stop writing? No, I didn’t. I kept on writing in the evenings in my room while listening to music through my earphones and drinking beer straight from the bottle. I was aware of the fact that most 16 year old girls spent their evenings differently, but honestly I did not care. Then one day I saw announcement about a poetry competition in the UK. Back then they were asking for real hard copy letters. So the next day I was at the post office sending the poem I had shown to mum to the competition. I thought that the jury might know things better… I sent the letter and completely forgot about it. That is until I received a reply. I held the closed envelope and took some time to collect courage and open it. When I finally did and read the letter I absolutely had to show it to my mum. There were two main messages I wanted her to read from there. The first one said that according to the jury I had talent (which I did not believe btw) and the second message said that I was among the semi-finalists of the competition. So what happened next? Well it appears that after jury’s letter and acknowledgment mum took my writings more seriously. I can’t tell she liked them - she still probably didn’t, but she accepted the fact and believed this time that my writings were “not bad”. Those who have heard me tell that you as a writer don’t need anyone’s permission and acknowledgment to write and be a writer might think that I contradict myself. But I don’t. Let me explain. The thing is… that letter did not change much in how I saw my writings. It did boost my ego a bit, I admit… but I still did not think I had talent, I still enjoyed the process more than the result and I still did not consider what I did as something more serious than a hobby and escape from the reality. What the acknowledgement did was impress others and bring in credibility to what I wrote in other people’s eyes, not mine. Somehow it seems like others need that acknowledgement more than yourself. It impresses people and makes them look at you with different eyes. But does that acknowledgement change the way you write? Does it make you a better writer? Does it change you as a writer at all? I think the reason it did not change much in me was that I was writing for myself at that stage. I did not need to share my writing, I did not aim to publish my poems and I was not looking for a fame. I knew I could write, I loved doing it and I wrote to either cope with the | |||
| Sell More Books | 15 Jan 2015 | 00:42:20 | |
Giveaway Celebration I am really happy to announce that last week my podcast passed 50k downloads. This may not sound too much for some, but for me it is very special. The reason is - when I was launching Write 2B Read the biggest fear I had was that no one will listen. That's what I was scared of most. So reaching 50k downloads is huge! To celebrate that (+ my birthday this month) I created a giveaway for writers, which you can see here. The winner will get Scrivener + 2 books, which will help become successful self-published author. Please check it out and share with those, who might be interested. Now let's get to the interviewMy today's guest is Bryan Cohen. Bryan is an actor, freelance writer, author and an occasional game show contestant. He has written over 30 books, which have sold more than 30,000 copies. His newest book is Ted Saves the World, the first book in a new YA paranormal/fantasy series. With Jim Kukral from Author Marketing Club, Bryan co-hosts The Sell More Books Show. He’s also been keeping a blog to help creative writers find new inspiration for the last five years. Check out Build Creative Writing Ideas here. Bryan’s writing has appeared on over 100 blogs, including The Creative Penn, Helping Writers Become Authors, HughHowey.com and RachelleGardner.com. In this interview we discuss how to deal with 2 separate audiences, how to manage time,sell more books and prepare book launches. Interview HighlightsHow to deal with different audiences? Different audience should be approached differently. Bryan has 2 separate audience building approaches (blog fir non-fiction and videos for fiction), 2 separate websites and different e mail lists. How to Sell More Books? In order to sell more books, you need the three things mentioned below: 1. Get the fundamentals right (strong book cover, professionally edited text, catchy title, etc.) Everything about your book listing page online has to be indistinguishable from the traditionally published and professionally .... book. [spp-tweet "If your book looks like a self-published book it's unlikely that people will buy it. " 2. Mailing List 3. Building Relationships How to Launch a Book? From the first day you're writing your book, you're considering your marketing and planning your book launch. You need to plan everything way in advance. Food for Thought [spp-tweet "It is better to be rejected and sell more books, than it is to not be rejected and never try."] Don't ForgetAs you already know the podcast is sponsored by the Author Marketing Institute. AMI wanted me to let you know that their next event for authors is coming up at the end of Jan. It's called Author Marketing Live and it's a virtual conference. That means you can attend from your home or office and see all the presentations via your computer or tablet. Grab a seat today to learn from best sellers like Steve Scott, Joel Comm, Lewis Howes and Peter Shankman, and more. You can grab a ticket to the event for only $99 if you use the coupon code "ani" during checkout. That's $49 off the regular ticket price. Just visit | |||
| How to Write and Launch a Book in a Non-Standard Way | 12 Jan 2015 | 00:47:43 | |
Celebrate with a Giveaway I am really happy to announce that last week my podcast passed 50k downloads. This may not sound too much for some, but for me it is very special. The reason is - when I was launching Write 2B Read the biggest fear I had was that no one will listen. That's what I was scared of most. So reaching 50k downloads is huge! To celebrate that (+ my birthday this month) I created a giveaway for writers, which you can see here. The winner will get Scrivener + 2 books, which will help become successful self-published author. Please check it out and share with those, who might be interested. Don't ForgetAs you already know the podcast is sponsored by the Author Marketing Institute. AMI wanted me to let you know that their next event for authors is coming up at the end of Jan. It's called Author Marketing Live and it's a virtual conference. That means you can attend from your home or office and see all the presentations via your computer or tablet. Grab a seat today to learn from best sellers like Steve Scott, Joel Comm, Lewis Howes and Peter Shankman, and more. You can grab a ticket to the event for only $99 if you use the coupon code "ani" during checkout. That's $49 off the regular ticket price. Just visit http://www.authormarketinglive.com to register. Now let's get to my today's guest - David Nihill David was born in Dublin, Ireland. After graduating with a Master’s Degree in Business in 2003, he moved to San Francisco where he worked for the Irish government helping startups expand rapidly. He has been involved with startup companies ever since. David is the Founder of FunnyBizz Conferences, a community conference series helping content creators tap into the power of storytelling, comedy and improv to create better content. He has performed standup comedy at California’s leading clubs including Cobbs, the Comedy Store, the Improv and the Punchline even though he strongly denies being a comedian and is well aware most people don’t understand his accent. His learning, taken from one year's intensive experiments in comedy, performed on someone from the business community with a huge initial fear of public speaking (i.e. him!) have been featured in Inc. and Forbes amongst others. He loves sharks, still dislikes public speaking, and calls San Francisco home when immigration officials permit. In this interview we discuss how David wrote and launched his book Do You Talk Funny?, which you can get for free in the coming 2 days. So what did David do? David had the original idea for that was creating an online course on Udemy called Become a Better and Funnier Speaker. By clicking on the link you can get the course for $18 (with 70% discount). What were the benefits of that strategy?
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| What Does It Take to Build and Grow Engaged Audience | 06 Oct 2016 | 00:40:20 | |
Today I talk with Marc Mawhinney. Marc is "The Coach for Coaches", host of the podcast "Natural Born Coaches", and passionate about helping coaches achieve success. In this interview we discuss about:
If you enjoy the podcast, please help it grow by subscribing and leaving a review! | |||
| What to Do with Your Writing? | 07 Jan 2015 | 00:33:23 | |
Important Note: I would like to start by reminding that the podcast is sponsored by the Author Marketing Institute. AMI wanted me to let you know that their next event for authors is coming up at the end of Jan. It's called Author Marketing Live and it's a virtual conference. That means you can attend from your home or office and see all the presentations via your computer or tablet. Grab a seat today to learn from best sellers like Steve Scott, Joel Comm, Lewis Howes and Peter Shankman, and more. You can grab a ticket to the event for only $99 if you use the coupon code "ani" during checkout. That's $49 off the regular ticket price. Just visit www.authormarketinglive.com to register. And now let's get to my guest! Heather Hart is an internationally best-selling and award winning author, book lover, author coach at TrainingAuthors.com and owner of BooklyBooks.com. Her desire is to help other authors successfully publish and market their books while continuing to author, contribute to, and market multiple book marketing and faith-based books herself - and to have fun doing it! Below are the main highlights from the interview: The biggest struggle newbie writers have is knowing what to do with their writing. You can upload in Kindle and become published author in less than 24 hours with zero money down. But once it's on there it's not easy to sell. It is more than about just writing. Things that absolutely have to be done before uploading to Amazon:
You have to get into marketing mindset to sell your book. Big part of that is learning who your audience is and what will convince them that your book is worth reading. [spp-tweet "Readers don't need to hear "buy my book". They want you to convince them why they need your book"] The most important thing is to take your time to connect to your readers. Let them know you're real person and you really care. If you want to sell to readers continuously you have to build relationship with them. Building those relationships builds friends and fans - not just readers. Just be yourself cause that's what readers wanna know anyway. No matter where you're at you can always grow and improve. It's never finished. It's a journey. It's a lifestyle. Being an author is part of who you are and it's part of what you do. | |||
| Turn Your Writing Into Magic | 05 Jan 2015 | 00:38:37 | |
Important Note: I would like to start by reminding that the podcast is sponsored by the Author Marketing Institute. AMI wanted me to let you know that their next event for authors is coming up at the end of Jan. It's called Author Marketing Live and it's a virtual conference. That means you can attend from your home or office and see all the presentations via your computer or tablet. Grab a seat today to learn from best sellers like Steve Scott, Joel Comm, Lewis Howes and Peter Shankman, and more. You can grab a ticket to the event for only $99 if you use the coupon code "ani" during checkout. That's $49 off the regular ticket price. Just visit www.authormarketinglive.com to register. And now let's get to my guest! Sean doesn't believe in skill and talent. He believes that there is a system and structure, and there is practice and you have to find out what mistakes you're making. He believes that with working on your skill, with doing it every day and practicing it a lot -anyone can become a writer. Writing is as any other skill. There are components to it, but there are also applications. You have to understand the application. If you write for radio as you write for TV, for example - it just doesn't work. [spp-tweet "Structure is important"] Look at the works of people, who are very good. Figure out who are the great writers and what structure are they using. And when you do that you have to figure out what is the application. When you go through these steps you end up being a great writer. [spp-tweet "With pretty much everything you have to practice."] Many edit thrice or four times as much as they write. When you edit more than you write your confidence will be terrible. If you want to have any kind of confidence then what you have to do is not set a deadline of the number of words you're gonna write. You seta deadline of how much time you're gonna sit and write every day. [spp-tweet "A lot of advice that is given on Internet is just rubbish!"] It is important to know what mistakes are you making. When you reduce the mistakes - you become talented. Most of the writers sit down at a computer and write - a BIG mistake! Your writing should all be done with a pen and with a paper. Not at your computer, not with your cell phone and not with the Internet. The biggest time goes to outlining. You plan in advance then only you write. This is preparation time. Without outline it is like going to the supermarket without a list. To outline you can use mind maps and notes.
Copy the 1st, 2nd, 3rd and 4th writer - mix up all those and come up with your style. If you really want to be good at what you do, the you have to step off the nonsense that you're reading on Internet - which is: "this is how you make money", "this is how you do stuff". What you have to do is you have to understand why people enjoy the works of Michelangelo, or why they enjoy a good wine. this is all magic! A lot of stuff that's available on Kindle is average. There is no magic there. Magic is when someone buys your stuff and they can't put it down. Unless you can get a "wow" from people - then it works! Useful Links | |||
| How to Organize a Successful Kindle Book Launch | 29 Dec 2014 | 00:40:55 | |
Just wanted to give you a quick update for 2015. I've officially taken on a sponsor/partner for the show. Jim Kukral of the Author Marketing Institute (or you may know better the Author Marketing Club) reached out and wondered if I'd be interested in being a part of the new podcast network for authors he's setting up. To quote Jim, "We love your podcast at AMI and we want to help you promote it through our network. Authors need more great content like this." So welcome Jim and AMI to the podcast moving forward. To learn more about Jim and the Author Marketing Institute just go to www.authormarketinginstitute.com. Let's get to my guest. Chandler Bolt's a young hustling entrepreneur who ran $320k in businesses by age 20. He's written 3 book best selling books and he now works with aspiring entrepreneurs, speakers & coaches to help them go from book idea to bestseller in 3 months through his online program, Self-Publishing School. Chandler Bolt considered himself a pretty horrible writer until he got started. He wrote a book with a friend and went from book idea to Amazon bestseller in 2,5 months. Follow a 3 step process that makes book writing process easier
The above-mentioned process helps writing quickly but in organized way. When you go through the mind map process you realize how much you've got to say about the topic. Launch strategy (free to paid model) 1. Prepare in advanceTry to involve people in the launch of the book before it is released. Chandler and his friend gave early pdf copies, they had people vote for the cover. The more people get involve the higher the possibility that they will help you out during the launch. Do personal reach outs, ask for reviews, set deadlines. Thank people for feedback. Set goals (eg. we want x reviews by xxxx). You can also build a pre-release list. Set up a simple landing page to capture e mails and inform them when the book is released and is free. 2. Have the book for free for the first 2-3 days of the launch (the goal is to get to the top of the charts)Free and paid charts are totally exclusive. But what you do have is a 3 hour time window, when your book switched from free to paid. That is the money time. That is the time, when your book shows on the top of the free charts but it is actually paid. It takes couple of hours for Amazon to switch your book over. So if you do your job really well and have your book high up the charts that can help your transition into paid. 3. Manually stop the free promotion in the middle of the dayWhat many people do is they let Amazon to automatically switch your book over to paid.That happens at the 12PM Pacific, which is at night for other US areas. We don't want that to happen in the middle of the night when no one buys books. That is why it is advised to stop it manually at more convenient time. 4. Set the price of the book after the free promo for the 99 centsChandler sets his book's price to 0.99 after the free period. He suggests keeping that price for about a week. 5. Set the book book price to its usual one Biggest challenges newbie writers face
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| Share Your Writings with the World | 25 Dec 2014 | 00:06:24 | |
First of all, I’d like to wish you a Merry Christmas. I wish you love, success and many new experiences. I wish new achieved goals, new written books, new reasons to smile and many new things to love the life for! Today I wanted to talk to you about something I think is very important. If you have been listening to this podcast you mot probably know why I launched and what I wanted to accomplish. For those who don’t know, I’d like to say that I truly believe that everyone has a story to tell. And my passion is inspiring and encouraging writers to share the book they have inside them with the world. I feel really bad when I meet people, who love writing, who create art, who write books… and then… then nothing happens. Maybe that is because I know how it feels. I know how difficult it is to share what you have created – especially the first time. In this episode I share with you my story, which I wrote in this post few weeks ago. Please, if you have a minute leave a review for me on iTunes. | |||
| How to Promote Your Book | 22 Dec 2014 | 00:53:54 | |
Matt Stone, also known as "Buck Flogging," is the founder of Buck Books and co-founder of Archangel Ink. Matt has been earning a full-time income as an author since 2010, has self-published 20 books, and has written two traditionally-published books as well. He's most notable for the creation of Buck Books at the end of May, 2014, which has quickly grown to become the 2nd largest book promotion website on earth. Food for ThoughtJust because it's traditionally published it doesn't mean that it's gonna sell. Traditional publishers are not better at selling books than indie authors are. It is impossible to have a successful book run on a self-publishing book if you don't have at least a little bit of a launch platform built in. If you have a launch platform built up (no matter how big it is) that still does not guarantee that the book will be a bestseller but you can definitely give it a good chance. The success of each book can almost directly be linked and co-related to the number of downloads it got in the first 24 hours. Many authors do everything by themselves and as a result can't make a professional product. 99 cent releases and promotions are really powerful. Author's time is best spent on writing and publishing more books. Buck BooksBuck Books was created to come up with the marketing solution for published books. The service is free and they don't charge authors. The books they are looking to promote should be:
Buck Books also promoted books, which are doing their free promotion. Soon Buck Book will have a new service for fiction books. On Gaining ReadersBlogging takes too much time and does not work very well for authors (especially fiction authors). Instead you could try:
Useful Links Matt's Amazon Author Page Archangel Ink Buck Books Pat Flynn's Kindle Publishing Facebook Group Keep writing and stay in touch. Please feel free to connect with me and other Write 2B Read listeners in the closed Facebook Group. Don't Forget to Get Your Free Book | |||
| How to Reach Success and Keep it for Over 40 Years | 19 Dec 2014 | 00:48:57 | |
Ron G Holland is a seasoned entrepreneur with over 40 years experience in the business mentoring, personal development and self-help industry. He has been written up as Britain’s Leading Motivational Speaker, Top Biz Guru and the Entrepreneur’s Entrepreneur. He gives numerous seminars and presentations and has been interviewed by TV, radio and the press on four continents. He specialises in raising equity funding for early stage and start-up companies. Ron Holland has been at the bleeding edge of personal development and self-help for over thirty years. He is the author of many business books, manuals and audio programs. Ron's StoryWhen Ron was 20, he decided to do what he was passionate about and opened a motorcycle shop. Later on he had chain of shops all over London. But after that Ron ended up with massive financial trouble. Luckily for him, he met an old Irishman, who came along and helped him turn around his mini empire. Eventually they made a fortune. Ron enjoyed the turnaround so much that he decided to write about it. So he wrote his first book Debt Free with Financial Kung Fu in 1977. That first book had massive success and led Ron to being an author and entrepreneur. Since then he is writing business books and books about mind power. Advises Given During the Interviewon making things happen [spp-tweet "By hustling and trying to get your foot in the door you make things happen."] Don't be afraid of failures. Don't be afraid to knock on the doors. Get much more proactive in trying to make things happen to yourself. Engage your mind power. Engage your subconscious mind. Keep trying and experimenting. Stop being so frightened of life. Stop being so conservative! on dealing with rejections, criticism and people who don't like your book Absolutely, completely ignore it and get yourself very busy. on writing Don't wait for the inspiration to come but start doing the hard work. You have to get the inspiration from people who've done it and then run with it yourself and don't hang up on the small things like failures. on life Stop kidding yourself and start dreaming! Formula 1[spp-tweet "Whatever the mind of man conceive and believe - it can achieve"] Formula 2Direct 5% of your mental & physical effort on writing and 95% of your mental & physical effort on marketing. How Ron's book promotion tools
Useful links Ron Holland's website Free copy of Turbo Success | |||
| Writer’s Block? Really? | 17 Dec 2014 | 00:06:03 | |
Today was one of those days… I procrastinated for a long time before I sat down to write. I didn’t even have to look for excuses – there were so many. There were many other things to do… But were those things as important as writing? Couldn’t they wait? “No” to the first question and “yes, of course” to the second one… Then I finally sat down and opened a blank file. My fingers were ready to hit the keyboard, but my mind was not. I could not hear my thoughts. My mind was completely blank. The silence was so loud that it scared me… The next stage was the panic. Staring at the blank screen I panicked – “I can’t write!”. “The mighty power is gone”. “I’ve become an ordinary person”. “Someone has stolen the words fro me…”. I breathed and tried to relax. Of course I can write. I have written 3 books. I have written many blog posts. I’ve done it so many times… I’m a writer. I’d say I had writer’s block if I believed such thing existed. But I don’t.Writer’s block exists in our mind. I think that it is yet another excuse we hide behind. We have created that myth and feed it with different theories. I even have the impression that some people are proud of having writer’s block. Maybe that’s because its presence proves that they are writers? I don’t know... What is it then? Well I have my own theory. We are not typing machines. We are human beings and being writers we are a moody ones. We can’t be super productive and write masterpieces every time our fingers hit the keyboard. Sometimes our mind rebels. It needs break. And when we refuse that it takes a break whenever it wants. Like today, when I finally sat down to write. So, suppose I am wrong and it is a writer’s block… Is it fatal? Is there a way to fight it back? Of course… In case my theory is right and writer’s block happens because your mind is protesting, then give it the break it needs.Try different things and see which works best for you. Stop thinking about your writing deadlines… Forget about your today’s word count. Get away from the computer. Go and walk in fresh air. Unplug and relax. Do something you like. Get back home and take a shower… or a bath with candles and music. Drink whatever you like. Eat chocolate… Give yourself that mini-vacation. Let your mind get what it wants. It will restart with fresh energy and bring back all those thoughts you could not hear anymore. And what happens now? Now writer’s block is the one who’s taking a break… or maybe it is paying a visit to another writer… If that other writer is you, please don’t panic! Remember writer’s block is only in your mind. It came because your mind was not happy and needed a break. Give it a break and send that writer’s block to somewhere else . Don't Forget to Get Your Free Book | |||
| How to Launch Book Bundles on Amazon | 12 Dec 2014 | 00:11:22 | |
I would like to start this pos by saying that I am very excited to let you know that The Ani Alexander Collection of all my 3 fiction books is already available on Amazon for pre-orders. You can check it out at http://bit.ly/aaacollection I basically combined my books Highfall, Emotional Moments and DreamDown. Amazon's Pre-Order FeatureI am experimenting with Amazon’s pre-order feature to see how it works. So far things went quite smooth. If you want to put up a book for a preorder. You basically go through the same steps you usually follow to self-publish a book on Amazon. The only difference is that you select the release date and may upload not the final version of the book, but the draft document. When you select the release date Amazon tells you when is the deadline by which you will have to submit the final version of your book. Of course that is days before the release. Meanwhile, people see your book’s page on Amazon and can pre-order it with one click. As soon as the book goes live they receive it in their Kindles. In case you don’t submit your final book document by the deadline, Amazon will penalize you and you will not be able to use the feature for at least year, I think. How to Create Book Bundle on Amazon?Unfortunately Amazon does not allow you to bundle individual books through their ASINs or in some other way. After talking to many writers I understood that the only way to do this is create a new book, which has all the books in one file. So you basically combine all the books files together and make one Kindle book file out of it. And then you upload that as a new book – with a new title and a new cover. Now, when the bundle is for series, it is easy – you can create a box showing the books inside the series next to each other in that box. Then you can put a title of your series and say something like volumes 1-6. Or the entire and whichever your series name is. In my case, I had a challenge because I had 3 separate books. From which 2 novels and 1 book of short stories. So I had the concern that if I put those in a box, people may get confused and think that all three are part of the same story, which is not the case. That is why I approached the cover differently. I created a simple flat cover, which features all the 3 covers of my books. So far I am getting positive feedback about that and it seems to work. And again if you visit my collection’s Amazon page at bit.ly/aaacollection you can see it yourself. Building Landing Page for Your BookAs to book’s landing page.. well I am still debating with myself about whether I needed one or not. Since for me it does not take a long time to create a landing page I created one… but I am not sure, which is best – to drive people to the landing page or directly to book’s Amazon page. The thing I am not comfortable with is that when people go to your book’s landing page they eventually click and are directed to the Amazon sales page. This means that they have to make one more extra click, which I am not sure is good. You can check out my book's landing page here. How to Direct Readers to Your Book's Amazon Sales Page No matter Which Country They Come FromSo let me explain what I did with the bit.ly/aaacollection url, which takes you to my my collections’ Amazon sales page. I found this really nice website at http://authl.it/ where you can fill in your books ASIN and it will create a link, which will take your reader’s to their respective countries Amazon book sales page. Let me explain. What I mean is – if one uses the Amazon.com link but is from the UK he usually ends up on your book’s Amazon.com sales page which says that you can’t buy the book through this website from your country and directs you to the Amazon UK page. Which sounds... | |||
| How to Write 2 Bestsellers in 8 Hours & Generate Over $3k | 08 Dec 2014 | 00:41:30 | |
Today I will be talking to Tim Castleman. He did something amazing. He wrote two 8k words in under 8 hours. Both books became Amazon bestsellers and ended up generating him over $3k in royalties in just 2 months from the launch + hundreds of glowing reviews! Tim's Story been doing online marketing since 2009. He found a partner with whom he worked for a year. And then, when they parted he had his lowest times of his life. He almost quit and was already thinking of going back to 9-5 job. That was when his friend contacted him telling about the Amazon self-publishing. So Tim decided to do it. He hired a ghostwriter for his non-fiction book. But when he received the text he realized that he could not release it under his name. It was not his voice and was not written well. So Tim had to write the book in 48 hours because he had a deadline. He wrote his book, which was over 8k words in just 4 hours. Now that book is an Amazon bestseller for 90+ days. And being frank with he Tim admits that he did not expect such good results in the beginning. Q: Once you finished the book and it was ready, did you do anything with the marketing of the book? A: I mentioned already that I am Internet marketer and I do have a customer list. Some people will turn immediately off and say “Oh that’s how he made all his sales”. Let me tell you I actually tracked with software the sales that actually came from customers that were on my list vs. social media. And for my last book the clicks from my customers and the clicks from my social media were between 200-300 of each other. Meaning that if you don’t have a list you can to do what I will share with you via social media. The key is you need to find a group of people, that you’re talking to and they actively involved. My first book is called “The creativity Checklist”. That’s a checklist that I use to create products and services for my market. So I’ve already been in several Facebook groups and several forums. I’ve already made my presence known there by being useful and active contributor. So I didn’t just show up by saying Hey everybody here is my book buy it. I showed up I said hey let me help this person. Let me get my name known. And then when it was my turn I said hey guys I have this book out. It is limited for 3 days if you be so kind please purchase it and enjoy the discount. And it’s really all I had to do to get that initial push. I really think when it comes to sales and marketing Amazon looks at 2 things. Your sales obviously initially but then they look at your reviews as well. And the best way I can describe this is imagine you have this friend. And you want to introduce this friend to all your other friends. If Amazon sees that you are making lot of sales and people are leaving positive reviews, then they will show your book to other people. Because Amazon does the majority of marketing for me now. They e mail out their customers, they tell people about my book. And all I had to do was get the initial burst of sales and reviews and Amazon takes from there. Q: Do you know how many books were sold to have that initial push in the beginning? It’s always gonna depend on your niche and your genre and your industry, but I would say if you could do 10+ sales initially you’re gonna at least get that initial momentum. Cause what happens is you get those sales Amazon puts you in a ranking category, so let’s say you’re the 5th most popular book on writing. They also put you in the Hot New Release list. So Amazon puts it in front of the customers, they start buying it and it basically just becomes a big snowball Q: Did you launch the book at 0.99 cents? A: It was 99 cents. Here is how I do all my launches. I do 99 cents at the very beginning for 3 days. I tell everyone hey it’s for 3 days and then from 99 | |||
| How to Start Writing Your First Non-Fiction Book | 05 Dec 2014 | 00:49:22 | |
Cathy Presland is from the UK. She is former economic advisor to government around the world. Now Cathy is a speaker, trainer and writer. She helps people write, publish and market their non-fiction books. I found her through the How to Publish an eBook on Kindle - eBook Publishing Udemy course, which I took when I was just starting my self-publishing journey. Unlike many others, who left their jobs because they did not like it, Cathy really enjoyed what she was doing. Simply at some point she decided to look for a different lifestyle. She started working with entrepreneurs first. Later, she focused on working specifically with writers. About writing a bookIt is a self-development process and it massively boosts your self-esteem and confidence. It's always a learning curve. About the self publishing service providers (such as Book Baby for example)Those have both advantages and disadvantages. The main advantage, especially for the first time writer is that they take away the burden of formatting, uploading, etc. The biggest disadvantage of using the service is that you don't have control over the marketing. The best thing you can do as first time writer is just get your book out there, see how it goes, learn some lessons and produce more content. Struggles newbie writers have (and how to solve them)1. Most people say that they don't have time to write We make time for the things that are priority for us. We all can make time. The issue is not that we don't have time. The issue is something else... and it usually falls into two things - you have too many ideas and no structure Solution: Structure your writing. Make a plan. Outline. Write down the chapters and sections. Choose a particular section and write it up. That way it will be easier - there is emotional component to writing your own story. It is about exposing ourselves and feeling vulnerable. Solution: None except - you will have to write despite it. You have to write anyway, because you want to. Keep in mind all those readers, whom you will help with your book and who will appreciate your book. Advise to newbie writersThe lot more books you have there are more things that you can do. Build your portfolio of your books. [spp-tweet "Don't keep caught up at what people are saying about your book - just keep creating!"] Useful linksCathy Presland's website Cathy Presland on Facebook Cathy Presland's Udemy Courses Please feel free to connect with me and other Write 2B Read listeners in the closed Facebook Group. Don't Forget to Get Your Free Book
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| Brutal Truth About Audience Building | 29 Sep 2016 | 00:08:07 | |
Today I want to talk to you about something that you may not like to hear. Many people prefer not to tell you this. Many people prefer to pretend this is not the case. But I need to tell you this anyway. So you are able to look at things realistically. So you avoid being disappointed because you had unrealistic expectations. Here is the truth Building an engaged and loyal audience takes time and loads of content creation. Of course all those who advertise the attractive “have quick results” model pretend that it’s not the case. You get “write a book in a day”, create an online course in a week, grow your brand in a month type of messages all the time. And of course that’s much more exciting than what I said. It sounds so much better than my “it takes time and work and you have to be persistent and patient” story. I get that. I totally understand. But nevertheless, I prefer to tell you the bitter truth than the sugar coated lie. I was walking in the city the other day and went to Covent Garden. Usually there are many different street performances out there - from music to magic tricks and stuff. And since I love watching people I took some time and stuck around for a while. So I ended up seeing how one of the performers, who had the largest crowd gathered around him finished for the day. He said good bye, gathered his last portion of applauses, bowed, packed his stuff and left. Obviously the crowd too, melted out and after few minutes there was no one around. Few minutes later, a slim guy with long hair came and started setting up his mic and took out his guitar. Now it was his turn to start performing. So there was this guy all alone with his guitar and mic standing there. I realized that probably that’s exactly how we look when we are just starting. We have no audience, we have the tools, we have not created anything yet and we get those uncomfortable fear of failure, self doubt and vulnerability of being judged. And the people - in our case the audience, pass by going to watch someone else performing because he already has a big crowd gathered around him therefore he must be good, right? So what happens next. Yup… the guy starts playing his guitar and singing his song. Did everyone run and gathered around him immediately? Nope… It took quite a while. For at least 2 full songs the guy was standing there, singing to no one. All by himself, creating his magic. He was not noticed yet, he did not have anyone to perform for yet… but he kept playing. That’s what happens to us too… we write blog posts, record podcast episodes, do videos, lifestream… and for weeks nothing happens. We feel like we are talking to ourselves. We feel invisible, unknown, unappreciated. At some point we are like “why the hell am I doing this, no one cares anyway”, right? So what happened to the guy? Well after a while few people came and stood to listen, then some more… after the songs they started clapping, few others paid attention and joined. After a while he got traction and gathered a pretty decent audience. Do you see the parallel? The guy showed up, took the courage to put himself out there, created his music, persisted even though no one paid attention for a while, kept going on and only after all that things started moving. What would have happened if he gave up after song 1. Yup, nothing… It’s the same with us. We have to realize that there are others who do similar things out there already, that no one is going to notice us from day 1, that we need to create awesome content consistently until people start gathering around us and that we need to stick around and do our best not to give up even when we think no one care… Because honestly... [No one will care in the beginning. But that’s ok. That’s how things are. Even the person who eventually fell in love with you did not care about you at your first encounter. Building... | |||
| You ARE a Writer | 01 Dec 2014 | 00:06:23 | |
This time I’ll talk about something that seems to be important to many of us. I’ll share my thoughts about being a writer and how you get there. Every year, here in Armenia we have the TEDx Yerevan. I truly enjoy those events because every time they end up being really inspiring and uplifting experience. I’ve been there for three years. Usually at similar events During coffee breaks and lunchtime, the most common question people ask each other is, “So what do you do?” At the conference in 2012, when people asked that question it was very hard for me to answer. At that time I had quit my job and just started writing my first novel called Highfall. Back then I did not even have the title, so it was just a novel. Maybe that is why I answered to that question with insecure and lame phrases, such as “I am trying to write”, “I write a bit” and “I want to be a writer.” Sound familiar? I’m sure it does. The next year at Tedx event it was completely different. That time was different because my life had gone through an important change over the past year. That year I had no problem saying, “I am a writer” believing in every single word. The last time, which was this September, when I went there again, people were already introducing me to others saying – “This is Ani. She’s a writer”. That sounded like music to my ears. So let’s get back to the very beginning. Those insecure phrases with “I’m trying to write…” “I write a bit…”. What keeps us from saying “I’m a writer?” It seems like we need permission to write. We are looking for someone (preferably a publisher or a famous writer) to tell that what we write is good, so we can keep on doing that. What do all those insecure phrases mean? Who is “aspiring writer,”? Who is “pre-published writer,”? Who is “undiscovered writer,”? Who is “almost a writer,”? What are those words we put before writer for? To me personally, Someone is either a writer or he is not. Jeff Goins in his book You Are a Writer (So Start Acting Like One) says Becoming a writer begins with a simple but important belief: You are a writer; you just need to write. And I completely agree with him. You don’t need to seek anyone’s permission to write. You don’t need to pass an exam to be called a writer and be able to share your story. You don’t need to obtain any license for that. You don’t have to want to become a writer… You simply need to be one. Writers write. And no one can take it away from them. Whether what you’ve written is liked by many or only few is another question. You will never write a book, which will be liked by everyone, so don’t even try. By trying to please every single reader you will only lose your unique voice. After all it’s better to be loved and adored by few than simply liked by many. There will always be writer’s doubts and you will always have different challenges along the way. But that does not mean that you are not a real writer. In fact there are no real or unreal writers. Don’t WANT to be a writer. Don’t decide to BECOME a writer – decide to BE one. I’m sure that if you are here now listening to me, then you have decided to be a writer. And you are… You ARE a writer! Don’t wait for someone to acknowledge that fact. Don’t waste time waiting for others permitting you to call yourself a writer. Do your thing – write. And please do me a favor. When someone asks what you do – gather all your confidence and faith and reply “I am a writer!” That was all I wanted to tell to you today. Hopefully I managed to pass my message through. Have a nice day and be... | |||
| How to Get Traditional Publishing Deal | 27 Nov 2014 | 00:53:32 | |
Today I am talking to Farnoosh Brock. I've been following her online since few tears already. Farnoosh is an inspiring online entrepreneur. She quit her 6 figure job and now is the passionate founder and president of Prolific Living. She has also been published by a major publishing house - twice! Farnoosh Brock's StoryFarnoosh had a long 11+ years corporate career. She had everything you could imagine for a perfect dream corporate job. But she wasn't happy. She was looking for something that would fulfill her. She was looking for distractions to keep her busy - so Farnoosh started blogging. And blogging took off for her. Maybe that's because Farnoosh was passionate writer. For several years Farnoosh's blog was a hobby, but it grew with the time and more it grew more she was interested in blogging and less interested in her corporate job. In 2010 Farnoosh attended the bloggers conference the Blogworld event in Las Vegas. At that conference I saw people, who have turned their online blog into a full time business. She came back home from there and started looking at her blog as business. She started her newsletter, thought about launching her first product and write her first book - Writing Manifesto. She gave it away to her readers, but it did not do well because they were coming to her blog for personal development. At that point Farnoosh was assigned a project she did not want to work on. She also felt so unhappy at work. That is why Farnoosh resigned. 2 years after that she even hired her husband to come on board and together they are running their online business now. The Entrepreneurial JourneyFarnoosh told: "My company was my identity – my corporate job. Not a minute of this three years I have regretted my decision. Have I missed anything – anything at all. I’ve almost forgotten that I was part of that corporation. This is so the right thing for me. There has never been that looking back and thinking that I should have staid – ever! There’s leaving where you’ve been miserable and there’s arriving to that next place. And that has been very difficult. Even before the publishing deal came, I was self-publishing my own books and creating my own products. There have been products which did not do well. In fact the very first product I was in love with myself it didn’t do well at all and it was too hard to come to terms with that. And it’s so necessary – it has to happen. You have to fail and to deal with it. And to learn from it and to see that it’s part of the process. You just don’t quit something and jump to a series of success. It does not happen that way to anyone. Everyone that you admire has had struggles. It was a shift to being very much on your own. It is a lonely journey – so you have to create opportunity to connect. You have to be part of mastermind, support communities, etc that will help you. The one thing that helped me get me through was the support of my husband. When you see online entrepreneurs, writers, bloggers – the people who are really successful, they get help. They hire mentors, they hire coaches. They invest in themselves, they put money on the table. Be willing to invest in yourself. There is no secret formula. You just have to follow the road. If this is your road you have to take it." How did Faroosh get traditional publishing dealFarnoosh said: "At first I published 5 self-published non-fiction books on Kindle. Most successful book on Kindle store was the green juicing guide. It was selling 100s of copies a month at $9.99. You plan your entrepreneurship journey and something completely different happens. So that success was quite unexpected. That book was actually how traditional publishers found us. They contacted us. At first they refused. When they came and... | |||
| Join Up Words | 24 Nov 2014 | 00:46:41 | |
I will start the show notes of today's episode with the official version of my guest's introduction, which states the following: David Ralph is the host and creator of the top ranked seven day per week show “Join Up Dots”. Based on the words of the late Steve Jobs, David take his guests through an emotional dissection of their lives, culminating in a conversation with their younger self. What mistakes would they rectify? What success would they class as their “Big dots” to the achieving the life of their dreams?. With a daily audience of over 18,000 listeners, David has truly found his path in life.But this is the pinnacle of nearly thirty years based in corporations around London and the United Kingdom, where David didn’t know his path, and like so many of us followed the route that was expected. The route that was not his. And to that I will add my non-official version of who David is: David is extremely hard working person, who is ready to sacrifice almost everything in order to get where he's headed for. He is almost never unhappy and the energy he radiates from his microphone, along with his pleasant British accent is simply amazing. Up to now only few people, knew that David has written a book. Only two people have seen it up to now, but that doesn't matter. The fact that he has written and completed a book already makes him a writer. Why did he do that? It seems like he wanted to prove to himself that he could do it and also leave a mark in the world. David wanted to write a page, which sounded like a book... but then his words started flowing and the page grew into a chapter and that in its turn into a book. David wrote the book while he was at work - putting 1k words a day. David was editing on the go, so I am quite surprised that he reached the end to be honest. When the book was ready and David read it, he did not like it. Maybe that is why it ended up being abandoned by him. Now, after some time David went back and read the book again. This time, he liked what he read and seems that at some point he might even consider sharing that story with the world. In this interview we talk about pretty much everything. We discuss difficult bosses, escape from the corporate world, finding what you love doing, writing processes, the muse and the life itself. At some point you may even get confused about who interviews whom... David's thought's I wanted to highlightIf you love doing something you find a way of doing it. We've only got one life, so let's make most of it. I'm a believer in the belief. Everything we do in life is about challenging ourselves to overcome something that we don't believe we could do. I don't want to earn money doing something I don't love. Please feel free to connect with me and other Write 2B Read listeners in the closed Facebook Group. | |||
| Publishing and Collaboration | 20 Nov 2014 | 00:44:14 | |
Tom Morkes is a West Point grad, Iraq War veteran and CEO of Insurgent Publishing. He is the author of the new book Collaborate: The New Rules for Launching a Business Online. You can get early access to the book and bonuses by supporting his crowdfunding campaign here: http://publishizer.com/collaborate In this interview we talk about book publishing, crowdfunding and collaboration. Get Your Free PDF ResourcesGet 100+ Twitter Hashtags Successful Writers Use Find out where to get professional book covers WHEN MONEY IS TIGHT Please feel free to connect with me and other Write 2B Read listeners in the closed Facebook Group. | |||
| How to Crowdfund Your Book | 17 Nov 2014 | 00:40:55 | |
Inkshare is a platform, which is designed for a diverse range of authors, from young journalists looking to build a career in investigative reporting, to established writers that want better alternatives to traditional publishing. Authors Pitch, The Crowd Funds, They Publish. In this interview I talk with the co-founder of Inkshares Adam Gomolin. We discuss how Inkshares works and what benefits does it offer to writers. Promised Free PDF ResourcesGet 100+ Twitter Hashtags Successful Writers Use Find out where to get professional book covers WHEN MONEY IS TIGHT You Wrote a Book: Now What? | |||
| Escape the Mind Trap | 13 Nov 2014 | 00:42:22 | |
Throughout his adult life Ian has helped people move through huge challenges. From his varied experience as a Business Owner, Sports Coach, Trainer, Sales Manager and Therapist; he has developed a deep understanding of the fears, anxieties and mindsets that can hold you back. He has helped countless individuals to lose weight, stop smoking and rid themselves of unwanted phobias. Ian is also the author of Escape the Mind Trap: how to conquer your inner demons. You can connect with Ian through Twitter (@Ianmaxijackson) In this interview we talk about writer's doubt, fear of failure, criticism and his book. Useful Free Resources Get 100+ Twitter Hashtags Successful Writers Use Then download this FREE BOOK and find out how to create a good quality book, prepare it for publishing and find your readers Find out where to get professional book covers WHEN MONEY IS TIGHTIf the reason you have not written a book yet is that you have doubts or you simply don’t know where to start, then I am here for you. Please check out my coaching page to see what I can help you with. Please feel free to connect with me and other Write 2B Read listeners in the closed Facebook Group. | |||
| How to Convert Your Podcast to Kindle Books | 10 Nov 2014 | 00:49:50 | |
Get 100+ Twitter Hashtags Successful Writers Use Paul Colaianni is the founder and host of The Overwhelmed Brain - personal growth podcast designed for critical thinkers. In this interview we discuss his very first Kindle book called Clear The Path To Happiness: Powerful, Practical Steps To Become Happier, Feel Better, And Enjoy Living. Useful Links Get 100+ Twitter Hashtags Successful Writers UseIf the reason you have not written a book yet is that you have doubts or you simply don’t know where to start, then I am here for you. Please check out my coaching page to see what I can help you with. Please feel free to connect with me and other Write 2B Read listeners in the closed Facebook Group. | |||
| How to Hustle Your Way To Success | 06 Nov 2014 | 00:48:58 | |
Nick Loper is the founder of the Side Hustle Nation. It's a community for aspiring & part-time entrepreneurs, who are looking to make money outside their day job. One of Nick's side hustle is publishing. In this interview we discuss side hustle, entrepreneurship and kindle book marketing. Nick shares very unexpected and effective place to sell books! Food for ThoughtThe last thing you need is the second job that you hate! Opportunities are not visible until you're already in motion. Useful LinksDon't let your manuscript collect dust! Download this book and find your readers. Side Hustle Nation (Nick's website) The Side Hustle Show (Nick's podcast) If the reason you have not written a book yet is that you have doubts or you simply don’t know where to start, then I am here for you. Please check out my coaching page to see what I can help you with. Please feel free to connect with me and other Write 2B Read listeners in the closed Facebook Group.
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| When is the Right Time to Start NaNoWriMo? | 03 Nov 2014 | 00:25:07 | |
Today we are going to have very different and special interview. Today I am talking to Sadie Nastor. She is Avid reader, soon to be writer and blogger. She also has a podcast called Between Two Worlds. Ah, nothing extraordinary you may think and yes I agree there are many people who do that, right? But – there is a big but in here. Now I will state a fact and it will trigger a paradigm shift. So here it is… Sadie Nastor is Only 9 years old! In this episode I am trying to see how is such a young person dealing with so many things at once and on top of it all is planning to start writing her very first NaNoWriMo novel! In case you already have written a book and are overwhelmed and confused about what to do next Don't forget to download my e book "You Wrote A Book: Now What?" for free | |||
| How To Be Insanely Productive | 30 Oct 2014 | 00:37:42 | |
Sean Platt is an author entrepreneur, founder of Sterling & Stone, and co-founder of the Collective Inkwell and Realm & Sands imprints. In this interview we talk about writing, creativity and productivity. Food for Thought1+1 = 3 or more We don't get good ideas, we make ideas good! Be consistent and then add to it. Quality and volume are related and dependent on each other. Useful Links | |||
| How to Build a Personal Brand and Make Money With a Podcast | 24 Sep 2016 | 00:49:41 | |
Today I am talking to a good friend Jon Nastor. Jon is not only a proud dad, husband but he is also an online entrepreneur who loves creating, marketing and selling cool things online. His Hack The Entrepreneur podcast is a show which reveals the fears, habits, and inner-battles behind big name entrepreneurs and those on the path to success. The podcast was launched with the initial plan of having 30 cool conversations but later became on of the most popular business podcasts which has already been downloaded over 2.4 million times (now Brand Architect feels really small compared to this...) In this interview we talk about:
Food for Thought Podcasting is very intimate. No one's gonna pick you up and push you and get you started, but when you're already in motion everybody wants to grab your hand and pull you along. [spp-tweet tweet="Nobody is going to care about your product or podcast more than you do!"] [spp-tweet tweet="If you try and be all things to all people you're gonna be nothing to no one."] Useful LinksHack the Entrepreneur Show List What Got You Here Won't Get You There: How successful people become even more successful (the book) | |||
| How to Be An Author Entrepreneur | 27 Oct 2014 | 00:50:44 | |
J.F.Penn is the New York Times and USA Today bestselling author of thrillers on the edge, as well as bestselling non-fiction for authors published under Joanna Penn. Joanna’s site for writers, TheCreativePenn.com has been voted one of the Top 10 sites for writers three years running. She is a professional speaker on creative entrepreneurship, digital publishing and internet marketing, and was voted one of The Guardian UK Top 100 creative professionals 2013. In this interview we talk about career change, writing, success and author entrepreneurship. Food for thought"You have to define what success is or you never know when you get there! Fiction is a long term game. If you've only got one book - you need another book. Paying somebody for cover design is smartest marketing you can do. Focus on one thing at a time. Finish your book! Useful linksJoanna Penn's non-fiction website Blog post: The Arc Of The Indie Author Journey. From First Book To CEO Of Your Global Media Empire Don't forget to download my e book "You Wrote A Book: Now What?" for free | |||
| Writing is a Marathon | 23 Oct 2014 | 01:01:16 | |
Bruce Van Horn is a Dad, a writer, a coach, an entrepreneur, a speaker, a runner, and a lot of other things as life demands His personal motto is: “Life is a marathon, so let’s train for it!” In this interview we cover many different topics. Bruce talks about life and about writing. He also shares his book launch strategy. I personally found this interview extremely inspirational. I know it is longer than the usual length of Write 2B Read episodes, but I could not cut it down because I believe that all of it has value and it is worth the 60 minutes we spent talking :) Please feel free to connect with me and other Write 2B Read listeners in the closed Facebook Group. Also get my free gift to you here!
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| Where to Get Professional and Affordable Book Covers | 20 Oct 2014 | 00:36:33 | |
The first 2 things that we need to do after completing the book is editing it and getting a book cover. If your budget is not tight, then you can hire a designer and get a customized and professional solution. But what if you can't afford it? Well, even then I would not recommend doing it yourself or going to Fiverr. Pre-designed book covers may be good solution. I made some research and came up with list of websites, where you can find professional and affordable book covers. I have created a free pdf with all the links and other details, such as price range, book genres, etc. You get the free pdf I created for you by clicking the link below: Get Your Free Pdf HereSince from the list I personally prefer the Go On Write website, I thought that it would be nice to talk to the person, who's behind it. That is why today I am interviewing James (aka Humble Nations, aka CL Smith). He is the guy that makes all the book cover designs and runs the book pre-designed cover websites Go On Write and Humble Nations. He's been a freelance graphic designer for the last twenty-years, and he's been designing book covers for the last couple of years. In this interview James shares his views on book cover design, explains how he is creating those and what helps him stay productive. Reminder 1I am super excited to open a new coaching program for you. You can get all the details by clicking this link. But if you want the short version then basically here is what it is about. Besides the encouragement and over the shoulder guidance, by the end of the coaching month you will have a clear vision of what kind of book you want to write, practical publishing and marketing action plan and an author website where your readers will be able to find you. Basically you will be all set for your exciting journey of becoming an author. Reminder 2I am featuring podcast listener interviews. This means that you will be part of the Write 2B Read podcast. If you would like to be interviewed for the show, please shoot me an e mail by clicking this link and tell me why do you think that you should be the one interviewed. This will help us know each other better and have a real-life examples from our peers. Please feel free to connect with me and other Write 2B Read listeners in the closed Facebook Group.
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