Most founders think growth comes from reaching more people. Amanda Reid built a sold-out retreat by doing the exact opposite.

Instead of creating an experience for everyone, she created one deeply tailored to a very specific type of creative entrepreneur. The result? A luxury calligrapher retreat that sold out in just three minutes.

Amanda is a modern calligrapher, live event engraver, and founder of Amanda Reid Designs, a luxury creative studio based in Austin, Texas. Her work has been featured at events for brands like Louis Vuitton, Dior, Google, Kendra Scott, and more.

But beyond the luxury brand partnerships, Amanda has also built something rare inside a niche creative industry: a retreat experience people are willing to travel across the country for.

In this episode, Amanda shares how she identified that gap and turned it into the Luxury Calligrapher Retreat, an immersive experience that now sells out in minutes. We unpack what actually creates demand for high-ticket events, why intimacy matters more than scale, and how thoughtful positioning can completely change how people perceive your business.

Amanda walks through the behind-the-scenes realities of planning retreats, from putting down thousands of dollars on venues before selling a single ticket to obsessing over tiny guest experience details most people never consciously notice. We also talk about the emotional side of building something new, including the fear of nobody showing up and the mindset shift required to move from service provider to industry leader.

Whether you are planning your first event or trying to position yourself as a leader in your industry, this episode is a masterclass in building experiences people want to talk about.

• Why niching down often creates more demand, not less

• The exact marketing strategy that helped her first retreat sell out in 25 minutes

• Why intimate experiences create deeper customer loyalty

• How luxury details elevate the attendee experience

• What most people underestimate about planning retreats and live events

• Why looking outside your industry can spark better ideas

• How retreats can open doors to sponsorships and brand partnerships

• The operational details that make guests feel cared for

• Why educating your industry can elevate your brand positioning

Amanda Reid Designs

Amanda Reid Designs Instagram

Luxury Calligrapher Retreat

Plannable

If you loved today's chat, please leave a review. It helps us to not only keep the banter going but bring even more incredible guests to the mic.

If you are ready to create a cult brand that turns heads and starts conversations, head over to carrylovedesigns.com/podcast to sign up for our email list. You will get fresh marketing insights, bold ideas, and maybe even a little sass delivered straight to your inbox.

Thanks for listening and remember, behind every bold brand is a story worth bantering about.

Substack → https://theamandashuman.substack.com/

Instagram → https://instagram.com/theamandashuman

What happens when your marketing stops working, but nothing about your business has actually changed?

For Tayler Cusick Hollman, founder of Enji, that moment showed up when things started to slow down. After steady growth, the numbers just weren't hitting the same way they used to. Fewer people were starting trials, results required more effort, and the small tweaks that used to make a difference weren't working anymore.

In this episode, we take you behind the scenes of what it looks like to navigate that moment in real time. Tayler walks through how she and her team realized this was not just a messaging issue or something that could be solved with another round of testing. Instead, it pointed to something deeper: people were not fully understanding what Enji was or why they needed it.

We break down the difference between tweaking and pivoting, and how to recognize when your business needs more than small adjustments. From identifying early warning signs in your data to rethinking your customer persona and redefining your positioning, this conversation highlights what it actually takes to make a meaningful shift instead of staying stuck in optimization mode.

This episode also explores the role of ego in keeping business owners stuck longer than they need to be. Tayler shares how easy it is to keep refining something that feels close instead of stepping back and admitting that a bigger change is required. We talk through what it looks like to approach your business with more honesty, how to experiment in a way that gives you clarity, and why a pivot is not a sign of failure, but often the reason a business continues to grow.

• How to recognize when tweaking your marketing is no longer enough

• The difference between a marketing problem and a positioning problem

• What early signs show that something deeper needs to change

• Why clarity in your messaging impacts every part of your business

• How redefining your customer persona can unlock growth

• The role ego plays in keeping business owners stuck

• Why pivoting is often the key to continued momentum

• Enji

• Enji Instagram

• Plannable

If you loved today's chat, please leave a review. It helps us to not only keep the banter going but bring even more incredible guests to the mic.

If you are ready to create a cult brand that turns heads and starts conversations, head over to carrylovedesigns.com/podcast to sign up for our email list. You will get fresh marketing insights, bold ideas, and maybe even a little sass delivered straight to your inbox.

Thanks for listening and remember, behind every bold brand is a story worth bantering about.

Substack → https://theamandashuman.substack.com/
Instagram → https://instagram.com/theamandashuman

What does a $2 stock price, a brand crisis, and the auto parts industry have to do with brilliant branding? Everything.

In this episode of Brand & Banter, Jamie Schwartzman, founder of Flux Branding, unpacks how a rebrand of Motorcar Parts of America (MPA) took them from rock bottom to a $38/share comeback. We go beyond logos and color palettes to talk about the strategy behind brand perception, the power of subtle shifts, and how storytelling (yes, even in the automotive world) can change everything.

🔗 Learn more about Jamie's work at fluxbranding.com
🧪 Try the free Brand Decoder tool: https://fluxbranding.com/brand-personality-quiz/
💌 Want a 1:1 Brand Blueprint? Email jamie@fluxbranding.com and mention Brand & Banter.

In this week's bite-sized bonus episode, we're breaking down a fast food launch that looked a lot like an Apple event—and racked up tens of millions of views in the process. Plus, what brands like Will Smith (yes, the actor) are doing with creators that you need to steal.

If you're looking for smarter ways to launch, partner, and create buzz without a mega budget, this one's for you.

📅 Want our team to help bring that idea to life? Book a free consultation at carrylovedesigns.com/contact. Let's build your next brand moment.

In this episode, Chloe Makhani of Casaléna dishes out how she transformed a space into an immersive, character-driven experience that guests want to return to again and again. We talk about experiential hospitality, evolving your marketing with your brand, and why storytelling isn't just a vibe—it's a revenue driver. From streetwear-level fandom to lavender cocktails and personalized postcards, Chloe proves that every detail matters when you're building something magnetic. This one's for the founders blending soul with strategy.

Follow along:
Instagram & TikTok – @casaelena.la
Learn more about Avondale Equities – avondaleequities.com

What does it take to build a brand that people don't just buy into but rep like a lifestyle? Lan Ho, founder of Fat Miilk, joins Brand & Banter to break down exactly how she turned a coffee startup into a cultural movement. From guerrilla marketing and pop-ups to launching a rebrand that changed everything, Lan shares the lessons (and hard truths) of scaling a business while staying true to your roots.

In this episode, we cover:
☕ How Fat Miilk made Vietnamese Robusta coffee mainstream
🎨 Why branding is more than aesthetics
🛍 The smart way to price a premium product while keeping it accessible
⚡ The secret to turning first-time customers into brand superfans

Whether you're a founder, brand builder, or coffee lover, this episode is packed with insights you won't want to miss.

🔗 Links mentioned in the episode:

• Fat Miilk's Website
• Follow Fat Miilk on Instagram
• Truffl Agency (Fat Miilk's Branding Team)
• Last Crumb Episode (Mentioned for branding inspiration)

Today, we're talking about Diet Coke's comeback—how the once-iconic brand is shaking off outdated perceptions, doubling down on marketing dollars, and making waves with a fresh campaign. And of course, I'll share some takeaways for brands of all sizes, including what you can steal from their strategy.

Pick Your Poison:

☠️ DM your thoughts @theamandashuman

☠️ Subscribe to get notified when new episodes drop

☠️ Leave a 5-star review on Apple Podcast

Diet Coke Commercials

In this episode of Brand & Banter, I sit down with Ellen Yin, founder of Cubicle to CEO, to talk about the art of revenue stacking—aka, how to get paid multiple times for the same work. She shares her strategy for turning one revenue stream into three, why licensing your expertise is an untapped goldmine, and how she's leveraged brand partnerships to build a media empire.

If you've ever felt stuck on the hamster wheel of constantly selling, launching, and marketing just to stay afloat, Ellen's approach will change the way you look at monetization.

If you love tactical, real-talk money conversations, this one's for you.

Links Mentioned:
🔗 Cubicle to CEO Podcast: https://www.cubicletoceo.co/podcast
🔗 Amanda's Episode on Cubicle to CEO: https://www.youtube.com/watch?v=vfVs2jlASFw
🔗 Paid to Create Program: https://ellenyin.com/paidtocreate
🔗 Follow Ellen on Instagram: https://www.instagram.com/missellenyin
🔗 Book Your Free CLD Mini-Audit: https://carrylovedesigns.com/

In this episode of The Marketing Brief, we're breaking down why Nike tapped SKIMS, what this says about shifting consumer behaviors.

From stock market reactions to the rise of performance-meets-lifestyle branding, this isn't just about selling more leggings—it's about redefining the entire athleisure space.

Join the conversation on Instagram (@theamandashuman) and let me know your take!

Ready to level up your own brand strategy? Sign up for a free Mini-Audit and get expert insights on how to make your marketing work smarter, not harder. Head to carrylovedesigns.com to claim yours.

What do you do when one of the biggest chocolate companies in the world sends you a cease and desist? If you're Mid-Day Squares, you don't just fight back—you drop a diss track.

In this episode, co-founder Nick Saltarelli takes us behind the scenes of Mid-Day Squares' radically transparent, no-BS approach to building a cult-favorite brand in a category dominated by legacy giants. From breaking Costco's decade-old sales record (55,000 bars in six days!) to treating their business like a rock band, Mid-Day Squares has rewritten every rule in the book.

What if you could pack your grand opening with nearly 300 customers—without spending a dime on ads? Moya McIntyre, owner of Stargazer and Springdale Station, did exactly that.

In this episode of Brand & Banter, Moya pulls back the curtain on how influencer marketing fueled Stargazer's launch, making it one of the hottest new spots in Austin. No big ad budgets, no gimmicks—just a smart, strategic approach to leveraging local influencers in the hospitality space.

Stargazer

Springdale Station

This week's Marketing Brief is a spicy one. Two brands stole the spotlight—one for all the wrong reasons, and one for doing absolutely nothing (on purpose).

Poppi's influencer vending machine stunt sent the internet into a full meltdown. Were the flashy $25K vending machines a brilliant marketing move, or did they scream tone-deaf excess? We're breaking down both sides of the debate—and how Olipop swooped in and stole the narrative.

Meanwhile, Duolingo pulled off the cheapest, most effective marketing play of the week. Their beloved green owl "died" (RIP Duo), and suddenly, everyone—from fans to rival mascots—was mourning the loss. The result? Millions of views, sky-high engagement, and proof that owning the news cycle beats chasing it.

One brand spent a fortune, the other spent nothing. Both got people talking. But which one really won?

Hit play to find out. Then tell me where you stand—team Poppi or team Olipop? Let's debate it on IG: @theAmandaShuman

LINKS:

Read the full Poppi controversy story

Duolingo's Death

Why are some creators landing brand partnerships again and again, while others feel like they are doing everything right and still getting overlooked?

For Kahlea Wade, founder of Alora Society, the answer has very little to do with follower count, pitching more, or calling yourself an influencer. After working behind the scenes managing brand partnerships from pitch to payment, Kahlea has a clear view into what actually makes someone attractive to brands and where most people are quietly missing the mark.

In this episode, we break down the biggest myths keeping people invisible in the brand partnership space. Kahlea walks through why partnerships start long before the pitch, what brands are really evaluating before they ever respond to outreach, and how positioning shapes whether someone is seen as a credible partner. We also talk about the difference between personal brands and traditional influencers, why follower count is often misunderstood, and how creators can become monetizable well before hitting major milestones.

This conversation challenges the common advice around partnerships and replaces it with a more strategic way of thinking. From how brands assess fit to what makes someone easy to say yes to, Kahlea shares what actually moves the needle and how to position yourself so opportunities feel like a natural next step instead of a constant uphill climb.

• Why brand partnerships start with positioning, not pitching

• What brands are looking at before they ever respond to outreach

• The difference between a personal brand and a traditional influencer

• Why follower count does not determine your ability to monetize

• What makes someone credible and attractive to brands

• How to position yourself so partnerships feel aligned and natural

• Alora Society

• Alora Society Instagram

• Plannable

If you loved today's chat, please leave a review. It helps us to not only keep the banter going but bring even more incredible guests to the mic.

If you are ready to create a cult brand that turns heads and starts conversations, head over to carrylovedesigns.com/podcast to sign up for our email list. You will get fresh marketing insights, bold ideas, and maybe even a little sass delivered straight to your inbox.

Thanks for listening and remember, behind every bold brand is a story worth bantering about.

Substack → https://theamandashuman.substack.com/
Instagram → https://instagram.com/theamandashuman

What if a cookie could be as exclusive as a Birkin bag? That's exactly what Last Crumb has done—turning baked goods into a coveted luxury experience that sells out in minutes.

In this episode, we sit down with Raphael Farasat, founder of Truffl and the branding genius behind Last Crumb, to break down:

• How they built a $140-a-box cookie brand that people fight to get their hands on.
• The psychology behind exclusive drop models (and why they drive insane demand).
• Why copywriting, packaging, and storytelling matter just as much as the product itself.

If you've ever wondered how to take a product from ordinary to obsession-worthy, this is the episode for you. Hit play and get ready to take notes.

Last Crumb Website

Last Crumb Instagram

Truffl Branding Agency

The Super Bowl isn't just about football—it's the biggest night for brand storytelling. In this Marketing Brief, I'm breaking down the standout ads of 2025. From Coors Light's Slow Monday sloth to Liquid Death's Safe for Work genius, these brands went all in. Some made us laugh (Bud Light's backyard bash), some made us cry (Dove's These Legs), and others had us questioning our bathroom break strategy (looking at you, Angel Soft).

I'll cover what worked, what didn't, and why AI felt more like a trend than a tactic this year. Plus, one ad spent $16M—was it worth it?

Hit play to hear my breakdown of the best (and most unexpected) Super Bowl ads. Then, tell me your favorites over on Instagram @theAmandaShuman.

🔗 Watch the ads here:

• Coors Light – "Slow Monday"
• Angel Soft – "Potty-tunity"
• NFL – "Somebody"
• Taco Bell – "Celebration of Fans"
• Liquid Death – "Safe for Work"
• Bud Light – "Big Men on Cul-de-Sac"
• Duracell – "Brady Reboost"
• Dove – "These Legs"

Some brand moves make you stop and think, "Genius." Others? Not so much.

In this week's Marketing Brief, we're looking at two brands making big plays—one that had everyone talking (and selling out) in record time, and another that proves not all partnerships are created equal.

Hit play for a quick breakdown of what worked, what flopped, and what marketers can take away from it all.

Soup Drops

The most liked F1 post on Instagram ever

Who were the it brands of 2024? Some you'd expect—others might surprise you. In this bonus episode of Brand & Banter, we're looking at Ad Age's hottest brands list and breaking down why they dominated. From major comebacks to viral moments, these brands made waves—so what can we learn from them?

Hit play to find out which brands topped the list, the marketing moves that got them there, and what it means for 2025.

Hottest Brands of 2024 on AdAge

Tired of being the only one selling in your business? Wondering how to build a sales team that doesn't just survive but scales with you? Enter Jessica Marx—a Forbes-recognized business advisor and sales powerhouse.

In this episode, Jessica breaks down exactly what it takes to build and train a small (but mighty) sales team that grows your revenue while giving you back your time. From finding the right people to setting realistic KPIs and mastering conversions, Jessica shares the no-fluff strategies she uses with 7- and 8-figure founders to create sales teams that scale.

We also dive into:

• The biggest mistake founders make when hiring for sales.
• Why marketing and sales need to be besties (not frenemies).
• How to let go of control and empower your team to sell without you.

Whether you're just starting to build your team or looking to level up an existing one, this episode is packed with actionable insights to help you scale smarter—not harder.

LINKS FROM EPISODE:

Tailored Premier Advisory

Millons Were Made Podcast

Jessica Marx Instagram

In this week's Brand & Banter bonus episode, we're diving into three marketing stories you need to know. From a clever commercial redefining generational storytelling, to a beer brand chilling its way into beauty trends, and a household name marking 100 years with a bold refresh—this episode is packed with inspiration for marketers ready to think outside the box.

Curious? Hit play and let's banter about what's making waves in the marketing world this week!

From this episode:

Generation Beta Commercial

Coors Light Face Roller

Kleenex

"Can I have $9?" That single question launched Liz Wilcox's boldest move yet: a low-cost email marketing membership that now boasts 4,000+ members and a cult-like following. In this episode, Liz joins Amanda to spill all the details—how she built a thriving community at a price point that breaks every "charge your worth" rule and why her strategy works.

From her audacious launch email to the marketing tactics that keep her churn rate at just 5%, Liz shares the real, unfiltered story behind her membership model. You'll hear how she leverages other people's platforms, the tweaks she made to retain members, and why creating value doesn't always mean charging a premium.

Whether you're building a membership, looking for fresh marketing inspiration, or just love hearing how bold moves pay off, this episode is packed with insights you can steal and use in your own business.

Ready to banter with the queen of $9 magic? Hit play and join the conversation!

From the Episode:

Join Liz's $9 membership: https://carrylovedesigns--lizwilcox.thrivecart.com/email-marketing-membership/?ref=podcast

Follow Liz Wilcox on Instagram: https://www.instagram.com/thelizwilcox/

Introducing our new Brand & Banter bonus series—where we skip the fluff and talk about genius marketing campaigns from the week.

In this kickoff bonus, we're breaking down three campaigns that stopped us in our tracks: Avocados From Mexico's AI-fueled guac brilliance, Coors Light turning Monday fails into marketing wins, and Severance bringing corporate weirdness to Grand Central.

Big brands, bold moves, and plenty of lessons to steal for your own playbook.

Think of these episodes as a coffee break with your marketing bestie—short, sharp, and guaranteed to leave you inspired (and maybe craving chips and dip).

Ready to ditch burnout and scale smarter? Tara Melvin, an event industry legend with 20+ years of experience, spills her secrets on doubling revenue with fewer events. We're talking mission-driven corporate gigs, the power of certifications, and networking like a boss. Thinking about pivoting to corporate in 2025? This episode is your blueprint.

Signature Concepts – View Website

The Signature CEO – Buy Conference Tickets

What happens when a marketing agency rebrands itself? Amanda takes you behind the scenes of CLD's evolution, sharing the why, how, highs, and lessons learned from their 6-month transformation. From poolside 'aha' moments to strategic pivots, uncover the moves, risks, and creativity that went into building the next chapter of this million-dollar brand.

It's meta, and it's worth the ride.

IG: @theamandashuman

IG: @carrylovedesigns

What happens when you buy a business… and on the very first day, you are already paying for problems you did not expect?

For Dr. Kalli Doubleday, that moment came almost immediately after acquiring Wildcatter Ranch. The deal was done, the keys were handed over, and within hours, ownership stopped feeling theoretical and became very real as things started to fall apart. 

In this episode, we get into what it actually looks like to acquire a business from the inside. Kalli breaks down the decision to buy versus build, what banks really look for during the acquisition process, and why partnerships are often more complex than they appear on paper. She shares what most people underestimate before signing a deal, how quickly operational challenges surface after closing, and what it takes to stabilize a business in real time. We also talk about staffing, systems, and the financial realities of stepping into an existing operation that does not come without its own set of problems.

This conversation walks through what it really takes to turn an acquisition into a functioning, sustainable business. From navigating immediate challenges and making high-stakes decisions to thinking long-term about growth, culture, and profitability, Kalli shares what year one actually looks like and what every buyer should be prepared for before making the leap.

Wildcatter Ranch & Resort
Wildcatter Ranch Instagram

Dr. Kalli Doubleday Instagram 

Plannable

If you loved today's chat, please leave a review. It helps us to not only keep the banter going but bring even more incredible guests to the mic.

If you are ready to create a cult brand that turns heads and starts conversations, head over to carrylovedesigns.com/podcast to sign up for our email list. You will get fresh marketing insights, bold ideas, and maybe even a little sass delivered straight to your inbox.

Thanks for listening and remember, behind every bold brand is a story worth bantering about.

Substack → https://theamandashuman.substack.com/
Instagram → https://instagram.com/theamandashuman

I sat down with Jaime, the self-taught cake decorator and entrepreneur behind Love & Flour Bakery, to dive into her journey of rebranding and elevating her business.

From cashing out her 401k at 22 to create her dream bakery, to navigating the challenges of COVID and emerging stronger, Jamie's story is nothing short of inspiring. We chat about the transformation she experienced through rebranding, and how it helped her refocus her business goals and create a truly luxe experience for her clients.

But this isn't just about pretty logos and fancy websites. Jaime gets real about the nitty-gritty of rebranding - the excitement, the challenges, and yes, even the unexpected benefits. She shares invaluable advice for those considering a rebrand, including why she wishes she'd done it sooner and how to approach the process.

Check out Love & Flour Bakery: loveandflourbakery.com

Follow Jaime on Instagram: @love.and.flour and @jaimeecakescontent

We're diving deep into the world of identity marketing with the fiery and brilliant Veronica Romney. If you've ever wondered how brands like Harley Davidson inspire such intense loyalty that people tattoo their logo on their bodies, or how Taylor Swift created the phenomenon of "Swifties," you're in for a treat.

Veronica breaks down the difference between brand identity and identity marketing, explaining how the latter taps into the core of who your customers are or aspire to be. We explore examples from various industries and discuss how even service-based businesses can leverage this powerful strategy.

But it's not all theory - we get practical too. Veronica shares insights on how to uncover your customers' identity markers and how to measure the success of your identity marketing efforts. We also touch on the potential pitfalls, like tying your brand too closely to a single leader.

What I love about this conversation is how it challenges us to think beyond traditional marketing approaches.

Whether you're a wedding planner, a luxury service provider, or any type of business owner, this episode will give you fresh perspectives on connecting with your audience on a deeper level.

Links mentioned:

Veronica's website: veronicaromney.com

Instagram: @v.romney

We're diving into a topic that many luxury service providers often overlook: SEO. You might think your high-end brand doesn't need Google to get noticed, but think again!

I'll reveal why SEO matters for luxury brands and how it can elevate your business to new heights. We'll explore the changing landscape of how high-net-worth individuals, especially younger generations, are using search engines to find premium services. I'll share practical tips on optimizing your blog posts and website content for SEO, including the importance of using specific entities, natural language, and personal storytelling to stand out from AI-generated content.

Free Blog Toolkit: carrylovedesigns.com/blog-toolkit

24-Point Website Audit Checklist: carrylovedesigns.com/audit

You might think, "My high-end brand doesn't need Google to get noticed." Well, think again! Whether you're a luxury wedding photographer, an upscale real estate agent, or a boutique planner, today's episode is going to change the way you view SEO.

I have a free guide you can grab at carrylovedesigns.com/blog-toolkit. It's loaded with video tutorials that will be a great next step after listening to this episode.

I often hear, "I don't know how you do it." And, today I'm peeling back the curtain to show you exactly how I manage my time and stay on top of everything from content planning to daily tasks. We'll start by zooming out and looking at my monthly routines, then we'll bring it in closer to my weekly schedule, and finally, we'll get into the nitty-gritty of my daily habits.

Peek at the resources: SEE HERE

Ever felt deeply connected to your clients' emotions or wondered if you might be an empath in the wedding industry? You're not alone.

In this episode, I chat with Leah Weinberg, co-founder of Odenberg Law, former wedding planner, and author of The Wedding Roller Coaster. We dive into her unique journey and share invaluable tips for thriving as a highly sensitive person in a high-stakes environment. From setting boundaries to embracing your empathy superpower, this episode is packed with insights.

Connect with Leah

Oduberg Website

Leah's Instagram

Oduberg's Instagram

It's me—unedited. I'm calling this my 'shower thoughts' episode. I don't have a plan or agenda; I'm just giving you a peek behind the scenes before I head to my first five-figure mastermind event in Tennessee. Please leave a review if this episode was even remotely helpful/entertaining, or leave a 1-star review if it sucked.

// RESOURCES:

✅ FREE Brand + Marketing Resources  → https://carrylovedesigns.com/resources

✅ FREE QUIZ: What Stage of Business are You In?  → https://carrylovedesigns.com/quiz

✅   Brand + Marketing Workshops → https://carrylovedesigns.com/shop

In this episode, Amber Anderson of Refine and I discuss creating and, more importantly, sticking to boundaries as entrepreneurs. Tune in to hear how to handle bad reviews, scope creep, building value, and teaching your clients how your process works. We'll also cover how enforcing boundaries can make your clients respect you.

From Amber:

🎁 80 Expectations to Communicate with Clients document (use code ELEVATE to make it yours for FREE)
Boundary Management Kit

Connect with Amber on Instagram

⭐️ Leave a 5-Star Review for a listener shoutout! ⭐️
View our Services
Connect with Amanda on IG

Today I'm joined by Margaux Fraise of Harmony Creative Studio. (Her name might sound familiar because she's also the host of the Wedding Summit Series.) She's launched from our Signature Experience in 2023, and she's sharing how she's booking wedding planning clients without even getting on a sales call with them. If Margaux's story inspires you, then I've got great news! The Signature Experience is enrolling with over $8,000 of upgrades included (upgrades disappear March 28, 2024).

 Ready to hear more? PRESS PLAY to get started
---
️🎟️ Join an Open House to get a backstage pass of what it's like to be a CLD Client: Limited Spots Available → Choose a time now

💌 Skip the Open House & fill out an application to work with Amanda → Snag Signature Experience bonuses

Links from Margaux:
Website: harmonycreativestudio.com
Connect on Instagram: @harmonycreative

Tired of booking cheap clients? Join me for round 3 of our Find Your First Class Ideal Client challenge, then listen to how Matthew Mitchell of Mitchell Event Planning ditched Wedding Wire and got 40+ leads from his website within 120 days of launching.

 Reserve Your Free Seat

For Cassie LaMere, founder of Cassie LaMere Events, that difference comes down to details most people overlook. After spending over two decades working inside luxury fashion, hospitality, and high-end event production, she has seen firsthand what actually shapes a client's perception and what quietly signals the opposite. Because in her world, "high-end" is not something you say. It is something people feel the moment they experience you.

In this episode, we get into what actually communicates a premium experience and where many brands unintentionally miss the mark. Cassie breaks down how language, environment, and attention to detail shape perception, why being immersed in your client's world matters more than calling yourself luxury, and the subtle shifts that instantly elevate or diminish how your brand is experienced. We also talk about the role of privacy, the importance of anticipating needs, and how pricing, when misaligned, can quietly signal a lack of confidence.

This conversation walks through what it really takes to create a brand that feels high-end without needing to say it. From refining how you communicate and present your work to understanding the expectations of a more discerning client, Cassie shares how to build an experience that speaks for itself and earns trust before a single word is said.

Cassie LaMere Events

Cassie LaMere Events Instagram

Plannable

If you loved today's chat, please leave a review. It helps us to not only keep the banter going but bring even more incredible guests to the mic.

If you are ready to create a cult brand that turns heads and starts conversations, head over to carrylovedesigns.com/podcast to sign up for our email list. You will get fresh marketing insights, bold ideas, and maybe even a little sass delivered straight to your inbox.

Thanks for listening and remember, behind every bold brand is a story worth bantering about.

Substack → https://theamandashuman.substack.com/
Instagram → https://instagram.com/theamandashuman

In this episode, we're diving deep into the world of branding, moving beyond the surface level of "pretty" to uncover the key elements that truly resonate with your audience. How to Build a Brand That's More Than a Pretty (more than your logo).

LINKS

Learn how to find your ideal client in the free challenge

Send me a DM on Instagram

From simplifying consultations to empowering clients in the planning journey, we're talking about the client's experience today. Learn how to navigate high-stakes scenarios, infuse joy into wedding planning, and create unforgettable client experiences in this off-the-cuff episode.

LINKS 🔗

Get on the Challenge Waitlist

DM me on Instagram

In this episode, Jo & Lyndon are joining me to talk about the relationship between personal and business brands. Join us as we uncover the transformative potential of leveraging your personal brand to move your business forward. We'll explore practical and actionable strategies. Whether you're a seasoned entrepreneur or just starting out, this episode offers a roadmap to authentically align your personal essence with your business identity.

Visit Jo & Lyndon's Website

Connect with Jo & Lyndon on Instagram

Connect with Amanda on Instagram

LINKS MENTIONED:

Kahlea Nicole's Personal Brand Webinar

Hidden Potential by Adam Grant

Known by Mark Schafer

I'm chatting with Brandee Gaar this week on all things Wedding Pro CEO Summit. I'll learn why Brandee started this conference, its unique approach to education and networking, and its real impact on attendees' businesses.

If you're curious about what makes this summit stand out and want to hear some inspiring success stories from past attendees, then you definitely need to tune in! Get ready to discover how CEO University is shaking things up in the wedding industry.

Grab Your Ticket to the WPCEO Summit June 3 - 6, 2024 in Austin, Texas

DM Brandee on Instagram

Today, we're diving headfirst into the world of sales, marketing, and branding. Ever wonder what sets a successful wedding pro apart? Spoiler alert: it's all about mastering the perfect balance between making sales, crafting killer marketing strategies, and building a brand that speaks directly to the hearts of your dream clients.

I'm peeling back the curtain on how not just to become a choice for couples planning their big day, but THE choice. From Instagram growth secrets to creating an emotional brand connection, I'm spilling all the tea.

⭐️ Loved what you heard? Then, I'd be over the moon if you could drop us a review. It's super easy; just hit play, leave a five-star rating, and share your thoughts. Every review brings us closer to helping more wedding pros like you. (Scroll down to where it says "Ratings & Reviews" on Apple Podcast, and click the link that says "Write a Review")

LINKS FROM THE EPISODE

Book a Strategy Intensive: https://carrylovedesigns.myflodesk.com/

Send me a DM: https://www.instagram.com/carrylovedesigns/

I'll be sharing why THIS is crucial for building trust, establishing relationships, and driving inquiries and bookings. Drawing on my experience as the CEO of a successful marketing agency, I'll also share real-life examples of how this has helped our clients book more clients. If you're ready to elevate your marketing and grow your business, then this episode is for you.

⭐️ Leave a 5-Star Review for a listener shoutout! ⭐️

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We have the incredible Renee Dalo, founder of Moxie Bright Events and the only certified life coach in the wedding industry, on the show!

We're chatting about how creating powerful first impressions goes beyond just looks. This is particularly pivotal for those targeting luxury clients. She explains how our presentation can significantly impact our business and client relationships.

This episode is not just about looking good; it's about feeling confident and ready to conquer.

Don't forget to check out Renee's guide on mastering first impressions in the luxury wedding market.

Download the Guide

Connect with Renee

Visit Renee's Website

Popular branding myths may be holding your business back. Whether you're considering a rebrand or just want to strengthen your brand, we're diving into how branding affects sales, the necessity of strategic rebranding, and the misconceptions surrounding DIY branding. I'm breaking down branding myths like an episode of Myth Busters.

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⭐️ If this podcast helps you, would you mind dropping a quick rating and review? It's like leaving a high-five for our team and helps us get more amazing guest on the podcast!

We're getting personal on the podcast today! In this episode, I'm recapping my 2023 marketing strategies and giving a sneak peek into our 2024 plans for CLD.

Your support and engagement mean the world to me, and I'm committed to bringing you more valuable content through the Elevate to Impact podcast this year. Your reviews and sharing of the podcast have a tremendous impact, and I'm grateful for your continued support.

Connect with me on Instagram: @carrylovedesigns

Work with our team: Signature Experience

Ever wondered how to make Pinterest your secret weapon in the wedding industry? This episode is your golden ticket! We're joined by Julianne Smith, the mind behind the Garter Girl and a digital media strategist who's transformed Pinterest from an 'idea board' to a tool for wedding pros. Julianne shares her journey from political communications to revolutionizing Pinterest use. Listen to our conversation as we demystify Pinterest, revealing how it can be much more than just a mood board for your business. Hit play and let's unlock the power of Pinterest together!

Connect with Julianne: @thejuliannesmith

Connect with Amanda: @carrylovedesigns

For Tori Clark, founder of Spa Luxe, community involvement wasn't a business strategy. It was personal. It started with a childhood shaped by the people who showed up. Raised by a single dad, she grew up surrounded by a community that stepped in, supported her family, and helped guide her path. Years later, when she found herself inheriting a struggling company headed toward bankruptcy, those early lessons about relationships and community suddenly became the blueprint for how she built her brand.

In this episode, we get into how Tori built Spa Luxe around genuine community leadership and why that relational approach has become one of the brand's greatest strengths. She shares the difference between transactional giving and real involvement, how she chooses which causes to support, and why showing up with time and talent often creates a deeper impact than simply writing a check. We also talk about how that trust translates into brand awareness, referrals, and a retention rate far above the spa industry average.

This conversation walks through what it really looks like to build a business people want to support. From community relationships and team culture to retention, referrals, and long-term brand trust, Tori shares how authentic leadership can create the kind of business growth that no ad campaign can buy.

Spa Luxe
Spa Luxe Instagram: @thespaluxetx

Leave a Review:
If you loved today's chat, please leave a review. It helps us to not only keep the banter going but bring even more incredible guests to the mic.

Join the Banter: 

If you are ready to create a cult brand that turns heads and starts conversations, head over to carrylovedesigns.com/podcast to sign up for our email list. You will get fresh marketing insights, bold ideas, and maybe even a little sass delivered straight to your inbox.

Thanks for listening and remember, behind every bold brand is a story worth bantering about.

Substack → https://theamandashuman.substack.com/

Instagram → https://instagram.com/theamandashuman

Join us as we chat with Bianca Trevino, a successful wedding planner from Austin, Texas, and a business coach for wedding professionals. Bianca shares her journey from surpassing six figures in revenue within just two years to helping others achieve similar success. We dive into the essentials of marketing a wedding business, leveraging social media, and building robust vendor relationships. Bianca's insights focus on understanding what modern couples want and how vendors can adapt to meet these evolving needs.

The Wed Strategy

Bianca on Instagram

This episode is a goldmine for wedding professionals aiming to elevate their brands.

Meghan Ely is not only a visionary in wedding PR, but also a respected speaker, writer, and educator with The Knot and Wedding Wire. Drawing upon her 15 years of experience, Meghan demystifies wedding publicity, elaborating on how it's not just about voicing your excellence, but also about gaining social proof through media recognition.

Meghan breaks down the intricacies of wedding PR, from identifying and utilizing the right media outlets to crafting compelling stories that resonate with your intended audience.

OFD Consulting – Visit the Website

💌 ⭐️ RATE & REVIEW THE PODCAST ON APPLE PODCASTS! ⁠⁠⁠
(Go to the show, scroll down to where it says "Ratings & Reviews" and click the link that says "Write a Review")

Julie Fried, with her innate understanding of the wedding industry, sheds light on customizing workflows, managing operations, and enhancing client experiences. Learn about onboarding, ongoing client engagement, and impactful offboarding. Julie's approach isn't just about systems; it's about building relationships and enhancing the client experience in ways that significantly benefit your business.

Work with Julie → Dallas Girl Friday

Follow Julie → Instagram

I'm talking with Kelli from Design to Flourish about her rebranding process. She's sharing her experience and how her life and business have transformed a year after rebranding. You'll hear:

• When she knew it was time to rebrand

• What she liked about the experience

• What was the most transformational part of the process

• The domino effect she quickly experienced

• Her increase in pricing (numbers nerd)

We're accepting applications for The Signature Experience. Click here to begin the process.