Boutique Hotel Secrets Podcast - Micah

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https://get.quo.com/mdvsnezsa1lk
27 shares
https://referrals.mews.com/u0AExnZa
27 shares
https://www.thewesleyaz.com/visit
24 shares

https://www.instagram.com/mike.sjogren
3 shares

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42 - Are You Buying Yourself a Job? Marketing, Money & Mindset for Hotel Owners with Michael Sjogren

Wednesday, July 29, 2026 • Duration 44:56

In this episode, Adam and Micah welcome back Michael Sjogren to break down marketing ROI, group bookings, and the capital-raising lessons that come with scaling from short-term rentals into boutique hotels. They also explore the critical mindset shift from playing innkeeper to playing the freedom game, and why going bigger is the only way to build a business that actually works without you.

Connect with Mike:
Find him on Instagram: @mike.sjogren

Affiliate code for Quo

https://get.quo.com/mdvsnezsa1lk

Affiliate code for MEWS
https://referrals.mews.com/u0AExnZa

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels? Schedule a call:
https://bit.ly/4t1q3bb

🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit

📍Welcome to Page Mural — one of the local spots mentioned in this episode:
http://bit.ly/4tCjOu4

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41 - ⁠From $50K to $5K in One Year: The Real Cost of Delaying Your Hotel Renovation with Micah & Adam

Friday, July 24, 2026 • Duration 34:10

In this episode, we share the wild story of how Google's AI created a business page for The Wesley Hotel without our knowledge — leading to our first one-star review before we even officially launched. We also discuss our influencer outreach experiment that blew up within an hour, the launch of 20 new rooms just in time for July 4th weekend, and how a simple time audit can reveal hidden opportunities in your day.

Affiliate code for Quo

https://get.quo.com/mdvsnezsa1lk

Affiliate code for MEWS
https://referrals.mews.com/u0AExnZa

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels? Schedule a call:
https://bit.ly/4t1q3bb

🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit

📍Welcome to Page Mural — one of the local spots mentioned in this episode:
http://bit.ly/4tCjOu4

Read moreCollapse

32 - More Human, Not Less: How Smart Hotel Operators Are Using AI to Double Down on Real Connections with Rashmi Bhat

Wednesday, May 20, 2026 • Duration 40:01

In this episode, Adam and Micah are joined by Rashmi Bhat — coach, restaurateur, and boutique hotel operator — to explore how independent hospitality owners can leverage AI not to replace their teams, but to free them up for the moments that actually matter. From automating influencer outreach and auditing P&Ls to using voice prompting in the car and walking the vendor floor at AAHOA, this conversation is a practical roadmap for operators who want to work smarter without losing the human touch that makes boutique hospitality special.

Connect with Rashmi:
Find her on Instagram: toastyindian, resohospitality

Affiliate code for Quo
https://get.quo.com/mdvsnezsa1lk

Affiliate code for MEWS
https://referrals.mews.com/u0AExnZa

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels? Schedule a call:
https://bit.ly/4t1q3bb

🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit
📍Welcome to Page Mural — one of the local spots mentioned in this episode:
http://bit.ly/4tCjOu4

Read moreCollapse

31 - ⁠Zero Finished Rooms, $38K Mortgage Due: The Real Cost of Building a Hotel with Micah & Adam

Wednesday, May 13, 2026 • Duration 44:09

In this episode, Adam and Micah share the unfiltered reality of renovating a 50-room boutique hotel in Page, Arizona — from a viral mural drawing thousands of visitors to zero finished rooms and a $38,000 mortgage looming on the horizon. In this episode, they open up about the emotional and financial pressure of building in public, navigating contractor delays, investor tax surprises, and what it really means to go all in on a vision you believe in.

Affiliate code for Quo

https://get.quo.com/mdvsnezsa1lk

Affiliate code for MEWS
https://referrals.mews.com/u0AExnZa

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels? Schedule a call:
https://bit.ly/4t1q3bb

🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit

📍Welcome to Page Mural — one of the local spots mentioned in this episode:
http://bit.ly/4tCjOu4

Read moreCollapse

⁠30 - She Was In Labor Answering Guest Messages — Here's What Changed with Marisa Grover

Wednesday, May 6, 2026 • Duration 40:57

In this episode, Adam and Micah sit down with brand designer Kayla Morrill to unpack the full process of building a visual identity for The Wesley — from mood boards and font debates to a final brand kit that's now physically on the walls of their hotel in Page, Arizona. In this episode, they explore why great branding is about evoking emotion, why AI falls short, and what boutique hotel owners should think about before hiring a designer.

Connect with Marisa:

Find her on Instagram: @marisa.grover

Affiliate code for Quo

https://get.quo.com/mdvsnezsa1lk

Affiliate code for MEWS
https://referrals.mews.com/u0AExnZa

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels?Schedule a call:
https://bit.ly/4t1q3bb

Read moreCollapse

29 - ⁠ ⁠Why AI Can't Brand Your Hotel (And What Actually Can) with Kayla Morrill

Thursday, April 30, 2026 • Duration 36:47

In this episode, Adam and Micah sit down with brand designer Kayla Morrill to unpack the full process of building a visual identity for The Wesley — from mood boards and font debates to a final brand kit that's now physically on the walls of their hotel in Page, Arizona. In this episode, they explore why great branding is about evoking emotion, why AI falls short, and what boutique hotel owners should think about before hiring a designer.

Connect with Kayla:

Find her on Instagram: @winnie.design.co

Affiliate code for Quo

https://get.quo.com/mdvsnezsa1lk

Affiliate code for MEWS
https://referrals.mews.com/u0AExnZa

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels?Schedule a call:
https://bit.ly/4t1q3bb

Read moreCollapse

28 - The Iconic Photo Opportunity No One in Page Has Capitalized On — Until Now with Micah and Adam

Wednesday, April 22, 2026 • Duration 31:55

In this episode, Adam and Micah pull back the curtain on the messy middle of hotel ownership — from a tax filing that missed its deadline to a GM confrontation over staff pay that no one saw coming. They also share why they're commissioning a full-building mural in Page, Arizona, and the bold bet they're making that it becomes the most photographed spot in town.

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels?Schedule a call:
https://bit.ly/4t1q3bb

Read moreCollapse

27 - ⁠$80K Over Budget — And We'd Do It Again with Micah & Adam

Wednesday, April 15, 2026 • Duration 34:23

In this episode, Adam Walls and Micah Thomas take you behind the scenes of transforming a boutique hotel in Page, Arizona. They dive into the real challenges of the process—from handling returns and managing material overages to finding creative ways to maximize space and elevate the guest experience. Packed with practical insights and hard-earned lessons, this episode is a must-listen for hospitality entrepreneurs looking to turn vision into reality.

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels?Schedule a call:
https://bit.ly/4t1q3bb

Read moreCollapse

26 - ⁠⁠The First Hire That Can Make or Break Your Business with Rashmi Bhat

Wednesday, April 8, 2026 • Duration 46:40

In this episode of the Boutique Hotel Secrets podcast, hosts Adam and Micah, along with guest Rashmi Bhat, discuss the journey of transitioning from short-term rentals to boutique hotel management. They reflect on their experiences, share insights on hiring the right team, implementing effective marketing strategies, and the importance of social media in building a community around their brands. The conversation emphasizes the need for patience in business growth and setting clear goals for the upcoming year.

Connect with Rashmi:

Find her on Instagram: toastyindian, resohospitality

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels?Schedule a call:
https://bit.ly/4t1q3bb

Read moreCollapse

25 - 3 Days From Closing: The Chaos, the Contractor Standoff, and the Advice That Changes Everything with Joel Wiegle

Saturday, April 4, 2026 • Duration 38:23

In this episode, Adam and Micah share their journey of transitioning from short-term rentals to owning a hotel. They discuss the challenges faced during the closing process, the importance of understanding lender dynamics, and the necessity of effective communication with contractors. The conversation highlights the significance of teamwork, operational efficiency, and the emotional investment in the property and its staff. They also reflect on the lessons learned throughout their journey and the excitement of what lies ahead as they prepare to close on their first hotel.

Find him on Instagram: @joelweigle

Loved this Episode?

Connect with Micah:
Instagram: micahinvests
Tiktok: micahinvests1

Connect with Adam:
Instagram: adaminvests1
LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels?Schedule a call:
https://bit.ly/4t1q3bb

Read moreCollapse

Boutique Hotel Secrets Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Boutique Hotel Secrets Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other3

Instagram11

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other3

Instagram11