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In This Episode, You'll Learn:

• How to define your ideal target market—including their demographics, psychographics, and financial mindset.
• The importance of content structure and messaging in positioning your book as a strategic business tool.
• A behind-the-scenes look at the Formula Marketers Content Playbook, showing how to systematically create high-impact content.

If you're serious about using a book as a lead-generation tool, this episode will help you refine your message and attract the right readers—who are also your perfect clients.

📖 Want more? Visit BooksThatGetLeads.com for free resources and insights.

👉 If you enjoyed this episode, leave a five-star review and share your thoughts!

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Every writer hits a wall. Confusion, boredom, and self-doubt creep in, and suddenly, that book you were so passionate about feels impossible to finish. But here’s the truth—most books don’t fail because they’re bad ideas. They fail because their authors give up too soon.

In this episode of Books That Get Leads, I dive into why so many books—especially nonfiction—get abandoned, the psychological and structural challenges that cause writers to stall, and how to push through to the finish line. We’ll break down the importance of an iterative writing process, why editorial errors can make or break completion rates, and what Napoleon Hill’s concept of temporary defeat has to do with getting your book done.

Your book isn’t just an idea—it’s a tool that can change lives, generate leads, and establish your authority. But only if you finish it.

Let’s make sure you do.

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Hey, Colin Campbell here, and in this episode of Books That Get Leads, I’m breaking down one of the biggest challenges writers face—structuring their book at both the macro and micro levels.

When you're writing, it's easy to get stuck between the big picture (your book's overall message) and the fine details (each section and subsection). I’ll walk you through how to stay focused on the right level at the right time, so you don’t get lost in the weeds or overwhelmed by the whole structure.

I also share real-world examples—whether you're writing about SEO, caregiving, or business development—to show how every book topic can be broken down effectively. Plus, I’ll give you a key mindset shift that will save you time and frustration in your writing process.

Got questions? Drop them in the comments or head to BooksThatGetLeads.com to join the conversation. Let’s get your book structured the right way!

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In this episode of Books That Get Leads, I dive into the role of artificial intelligence in book writing—where it helps, where it falls short, and how to use it responsibly.

I break down my personal approach to AI, explaining how I use it for efficiency without compromising originality. From AI-assisted formatting to using generative tools as a refinement engine rather than a content creator, I discuss the ethical and practical implications of integrating AI into the writing process.

I also explore why copywriting fundamentals still matter, how AI serves as a 100x multiplier for thinking, and why it's dangerous to delegate original thought to machines. Plus, I share insights on human creativity, AI's limitations, and the fine line between efficiency and intellectual laziness.

Let me know your thoughts—how do you use AI in your writing process? Drop a comment, leave a review, and check out BooksThatGetLeads.com for more free resources.

#AIinWriting #ContentCreation #BookWriting #Marketing #LeadGeneration

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In this episode of Books That Get Leads, I share a simple yet powerful three-step framework—The PPS Method—to help you structure your book with ease. If you've ever felt overwhelmed by the writing process, this "paint-by-numbers" approach will make the initial stages much more manageable.

I also draw insights from world-class copywriters Eugene Schwartz and Brian Kurtz, emphasizing why defining your target market is the first and most crucial step. Knowing exactly who you’re speaking to will shape the entire message of your book.

Tune in for practical strategies, real-world examples, and a mindset shift that will help you get your book written faster and with greater impact. If you find this episode valuable, drop a comment, leave a five-star review, and check out BooksThatGetLeads.com for more free resources!

#WritingTips #Marketing #BookWriting #LeadGeneration

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Have you ever felt completely stuck—like there’s an invisible force blocking you from doing the work you know you need to do? I have. That overwhelming negativity, the distractions, the inner voice telling you you're not good enough—it’s all part of what Steven Pressfield calls Resistance and what Napoleon Hill describes as drifting.

"Resistance is not personal—it just feels that way. It will shape-shift, bully you, seduce you, and distract you, all to keep you from doing meaningful work."

I’ve battled this force firsthand, and in this episode, I’m calling it out. I’ll talk about how Resistance disguises itself, how it tries to manipulate you, and the simple (but not easy) way to push through: just do the work.

"The simplest way to overcome Resistance is to do the thing you’re afraid of. Action dissolves fear."

If you’re feeling lost in distractions, resentment, or self-doubt, recognize it for what it is—Resistance trying to keep you stuck.

"Negativity feels like an immovable wall, but it’s really just stuck energy. The moment you take action, even a small one, you start breaking it down."

Whether it’s writing your book, creating content, or showing up for something that matters—it's time to stop negotiating with Resistance and take action.

"If you’re feeling lost in distractions, resentment, or self-doubt, recognize it for what it is—Resistance trying to keep you stuck. Call it out, and then get back to work."

At the end of the day, you either give in to Resistance, or you create. "The choice is yours."

📍 Listen now and take action.

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In this episode of Books That Get Leads, I break down the hierarchy of media complexity—text, audio, and video—and how each format fits into the content creation process.

I explore:
✅ Why text is the foundation of all media and how it helps me refine my thinking before anything goes public.
✅ How audio adds emotional depth and is easier to produce than video, but comes with its own challenges.
✅ Why video is the most engaging but also the most complex, and how I decide if it’s the right investment for my brand.
✅ How I eliminate distractions and choose the right media format based on my business goals.

If you’ve ever felt overwhelmed by media production or unsure whether to focus on a book, a podcast, or video content, I walk through my approach to making the process more efficient.

👉 Listen now and simplify your content creation process.

💡 Get free resources and join the community at https://booksthatgetleads.com/

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Free resources at BooksThatGetLeads.com and join the conversation.

Hey, I’m Colin Campbell, and welcome to Books That Get Leads—the podcast for service business owners, consultants, and entrepreneurs who want to turn their expertise into a book that builds authority, generates leads, and actually makes an impact.

I’ve been in publishing and direct response marketing for over a decade, helping business owners create books that aren’t just fancy brochures but powerful tools for brand-building and business growth. In this show, I cut through the noise and share the mindsets, methods, and money behind books that get results.

This isn’t just about selling more—it’s about refining your thinking, clarifying your message, and writing a book that can create a movement. We’ll talk about everything from ghostwriting and ethical marketing to community-building and why most business books fail before they even hit print. Plus, I’ll throw in some hard-earned lessons, personal insights, and the occasional deep dive into philosophy, psychology, and why I believe question marks are better than full stops.

In This Episode:

• Why every major movement, ideology, and business leader has a book—and what that means for you.
• The hidden power of a book beyond just lead generation—how it can build a real community, not just an audience.
• The origins of my publishing journey—from carpentry to copywriting to helping service business owners create books that work.
• My big confession about books for lead generation—why writing a book just to make money is a terrible idea (and what to do instead).
• The role of “progressive realization” in writing a book that matters—success in publishing isn’t about perfection, it’s about constant refinement.

If you’re ready to publish smarter, sell better, and build a brand that actually matters, hit play—I promise to make it worth your time.

🔗 Grab free resources at BooksThatGetLeads.com and join the conversation.