Books, Blogs & Business | Book Marketing + Self-Publishing Tips – Details, episodes & analysis

As an author, bad reviews can be disheartening, but they are an inevitable part of the journey. While it's natural to hope that everyone will love your work, the reality is that not all readers will.
There is a reason why on this show we talk about your ideal readers and finding them. Because everyone is not your audience.
In this episode, we will explore the various reasons why authors receive bad reviews and provide examples of each reason to help you better understand the motivations behind these negative critiques.

All links here >>>

Rate, Review, & Follow on Anchor

Please consider ⁠rating and reviewing my show⁠. This helps me support more writers, like yourself, get their books visible and into readers hands. Be sure to let me know what you enjoyed most of the episode!

Also, if you haven’t done so already, ⁠subscribe to the podcast⁠. I mention a bunch of bonuses and resources in each episode that I don't mention anywhere else, so if you're not subscribed, there is a great chance you'll miss out. ⁠Subscribe now!!!

It's November 7 which means we are 7 days into Nanowrimo, the best 30 day writing challenge i have ever participated in. For those who don't know, how you could you not, but just in case, Nanowrimo is where writers around the world gather to write 50k words in 30 days.

If you're participating in NanoWrimo you can tell me what you're working on on the corresponding image on my Instagram.

Because we're in that season of writing, I thought it best to encourage you and that's why we have Kelly Swingler joining us for this amazing conversation today. Today we are going to talk all about burnout and how real it is.

Kelly is the HR Changemaker, burnout expert, inspirational speaker and author. Known for being a rebel and a rulebreaker, Kelly has been ripping up the rulebook since 2002 after realizing that the way we are working isn't working, and how we are taught to define success is outdated. Today, Kelly helps HR leaders all over the world to succeed without giving up their careers or jeopardizing their well being by recognizing that they are people too.

So my fellow listeners and writers alike, this November we're not going to experience burnout because I'm confident that once we listen to what Kelly has to say, we can get through this amazing 30 days of writing.

This episode is brought to you by the Target Reader Mini Course.

All links here >>>

Rate, Review, & Follow on Anchor

Please consider rating and reviewing my show. This helps me support more writers, like yourself, get their books visible and into readers hands. Be sure to let me know what you enjoyed most of the episode!

Also, if you haven’t done so already, subscribe to the podcast. I mention a bunch of bonuses and resources in each episode that I don't mention anywhere else, so if you're not subscribed, there is a great chance you'll miss out. Subscribe now!!!

Camp Nanowrimo is here....three days from now many of you including myself will embark on another writing, editing or rewriting journey. To help you do so I want to outline some tools that I use to write 50k words three times a year.

This episode is brought to you by the ⁠Target Reader Mini Course⁠.

All links ⁠here >>>⁠

Rate, Review, & Follow on Anchor

Please consider ⁠rating and reviewing my show⁠. This helps me support more writers, like yourself, get their books visible and into readers hands. Be sure to let me know what you enjoyed most of the episode!

Also, if you haven’t done so already, ⁠subscribe to the podcast⁠. I mention a bunch of bonuses and resources in each episode that I don't mention anywhere else, so if you're not subscribed, there is a great chance you'll miss out. ⁠Subscribe now!!!

Fifteen minutes seems like a really short time. And what possibly could someone say that will impact a person's life in just fifteen minutes? An impact so great that years later that person will keep remembering what was said.

I sat down with a fellow entrepreneur on a free zoom session. We had a wonderful conversation that I wanted to share with you and what we talked about because I believe that you can benefit from this 15 minute zoom call like I was.

This episode is brought to you by the Target Reader Mini Course.

All links here >>>

Rate, Review, & Follow on Anchor

Please consider rating and reviewing my show. This helps me support more writers, like yourself, get their books visible and into readers hands. Be sure to let me know what you enjoyed most of the episode!

Also, if you haven’t done so already, subscribe to the podcast. I mention a bunch of bonuses and resources in each episode that I don't mention anywhere else, so if you're not subscribed, there is a great chance you'll miss out. Subscribe now!!!

It's Camp Nanowrimo where you can make the decision to write, or edit, even join a writing group. It helps you get on with your goals. However a hindrance for some maybe that they don't know what to write about. You may not be in the mood to edit but you would love to write something new, but what?

What I want to do is help you to see how you can find ideas all around you. Some writers take long showers to gather their ideas, others take a walk and allow the brain to receive fresh air, and others do chores to get the blood flowing.

Camp Nanowrimo helps with inspiration and getting the thoughts flowing but how do you come up with the initial idea?

All link mentioned can be found here >>>

Rate, Review, & Follow on Anchor

Please consider rating and reviewing my show. This helps me support more writers, like yourself, get their books visible and into readers hands. Be sure to let me know what you enjoyed most of the episode!

Also, if you haven’t done so already, subscribe to the podcast. I mention a bunch of bonuses and resources in each episode that I don't mention anywhere else, so if you're not subscribed, there is a great chance you'll miss out. Subscribe now!!!

Every time I make the firm decision to write a book, I like to do three things.

First, I redefine who my readers are. Yes I know who they are but I like to look over what I know to make sure my stories will be for them.

Secondly, I create a page dedicated to that book. I include the title, if available, description and even a button to link to my email list.

Thirdly, my email list. I tell everyone I know that I'm writing a book and if they are interested, sign up for more updates.

This has worked so effectively, that I share in more detail how I do it and what my results were.

If you want to create an effective book marketing strategy before you write your next book then listen in to the episode.

This episode is brought to you by the Target Reader Mini Course.

All link here >>>

Rate, Review, & Follow on Anchor

Please consider rating and reviewing my show. This helps me support more writers, like yourself, get their books visible and into readers hands. Be sure to let me know what you enjoyed most of the episode!

Also, if you haven’t done so already, subscribe to the podcast. I mention a bunch of bonuses and resources in each episode that I don't mention anywhere else, so if you're not subscribed, there is a great chance you'll miss out. Subscribe now!!!

So everyone talks about putting the link in your bio but is that really the way to get persons on your email list. Because trust me when I say that I've tried that and people don't usually click.

Why?

Because they need a reason to click. They need a reason to want to see and hear more about you and you have to give them that reason. Why should someone follow you on our Instagram? Why should someone tap into your bio? Why should they join your email list?

When you answer those questions correctly, then and only then will you as an author be able to grow your email list using Instagram.

So how exactly do you do that?

In this episode, I share 5 Instagram features that you should be using as an author to grow your mailing list.

All link here >>

This episode is brought to you by Mailerlite.

Rate, Review, & Follow on Anchor

Please consider rating and reviewing my show. This helps me support more writers, like yourself, get their books visible and into readers hands. Be sure to let me know what you enjoyed most of the episode!

Also, if you haven’t done so already, subscribe to the podcast. I mention a bunch of bonuses and resources in each episode that I don't mention anywhere else, so if you're not subscribed, there is a great chance you'll miss out. Subscribe now!!!

There is nothing I hate more than when something I'm putting my sweat and blood into and it's not working. I feel like I want to rip all my hairs from my head because it's so frustrating. Have you ever felt so? You look around and it seems all these online people have their shit together and you're struggling to create a damn email list.

I had 2 people on my list for a very long while. I know it's important.

But how do I create and grow one? Nothing I am is working. I'm writing my stories and I have no time to even figure out the first step to having an email list.

And, frankly it sounds hard because I have to think about content to send and I have to do so weekly, and I feel like my brain capacity is full and I honestly can't have anything else on my plate.

But still list building is so hard. Who am I to tell me people how to do a particular thing? Who am I to request that yu join my list and listen to my words in my newsletter? Who am I assume that I am so interesting that you want me in your inbox every week? Who am I to invite you in to my community and invite you to read and buy my stories? Who am I?

In this episode, I talk about 10 different ways I as an author grew my email list and how you can to?

This episode is brought to you by Mailerlite.

All links are found here >>>

Rate, Review, & Follow on Anchor

Please consider rating and reviewing my show. This helps me support more writers, like yourself, get their books visible and into readers hands. Be sure to let me know what you enjoyed most of the episode!

Also, if you haven’t done so already, subscribe to the podcast. I mention a bunch of bonuses and resources in each episode that I don't mention anywhere else, so if you're not subscribed, there is a great chance you'll miss out. Subscribe now!!!

Do you have an author newsletter?

What exactly is a newsletter, how can you start your very own, and what the heck should you put in it to entice readers to read it?

On this episode, I share my top 7 tips for creating a newsletter strategy and 5 sure-fire things you can share with your readers that makes them looking forward to your letters.

Find out the what, why, and when about newsletter for authors.

This episode is brought to you by Mailerlite.

All links mentioned can be found here >>>

Rate, Review, & Follow on Anchor

Please consider rating and reviewing my show. This helps me support more writers, like yourself, get their books visible and into readers hands. Be sure to let me know what you enjoyed most of the episode!

Also, if you haven’t done so already, subscribe to the podcast. I mention a bunch of bonuses and resources in each episode that I don't mention anywhere else, so if you're not subscribed, there is a great chance you'll miss out. Subscribe now!!!

As a book marketing coach I'm always for practical ways to market your book. It's not a one size fits all situation and so every author has different book marketing methods that actually work. That's why if you choose to work with me we're going to actually sit together and create your personal book marketing plan for you to follow.

The thing about it is, that podcasting is a really good way to market your book. I'm celebrating one yr as a podcaster and podcast host and in that one year I've seen that my most listen to episodes are where i feature and author and that person explains their struggles and processes.

Naturally you know I'm going to tap in to that. While roaming the Facebook group streets persons were saying that when they are listening to author pods they want to hear about the author their mindset, what challenges they overcame and so on and so forth. And it makes a lot sense because as writers we don't like to feel alone or be alone on our writing journey.

Because I'm celebrating one year on the pod I'm will be sharing how i started my podcast, really to show you that its really simple and a no brainer, if you as an author wants to start one. We'll talk about the equipment i use, where i record, how i script and edit to upload. I'll also mention how much it cost to produce each episode and how i batch to not burn out.

This episode is brought to you by Meet Your Milestones

All links mentioned in this episode can be found here >>>

Rate, Review, & Follow on Anchor

Please consider rating and reviewing my show. This helps me support more writers, like yourself, get their books visible and into readers hands. Be sure to let me know what you enjoyed most of the episode!

Also, if you haven’t done so already, subscribe to the podcast. I mention a bunch of bonuses and resources in each episode that I don't mention anywhere else, so if you're not subscribed, there is a great chance you'll miss out. Subscribe now!!!