Webinar and event expert Jon Schumacher has worked with more than 300 private clients and over 1,000 students. He’s helped them generate over $50 million in sales, and here, Jon shares all the details on how to use 30-minute webinars to sell your flagship programs. We kick things off by discussing the four things you’ll need for your webinar: your goal, offer, messaging, and how to get people to attend. Jon talks about the different types of webinars you can use depending on your end goal. Your offer is where the rubber meets the road, and it’s the most important piece. Jon shares tips on how to get clear and how to make what you sell more irresistible.
Jon dives deep into how to create your messaging, including an easy-to-follow framework that involves getting clear on “why, what, how, and now”. Addressing pain points is key, as is sharing a little about yourself. Driving traffic to your webinar and getting people to register can be challenging, however, you don’t need hundreds of people on your email list. Jon shares some client stories of how they made sales with just a handful of attendees. We also discuss how to collaborate with affiliates and how to create and use automated webinars.
What’s Inside:
- The four things you’ll need to put together a winning webinar.
- Jon’s framework on how to create the right messaging.
- When and how to create and use automated webinars.
Mentioned In This Episode:
Ray.fm
JonSchumacher.com
