Explore every episode of the podcast Book Marketing Tips and Author Success Podcast
Dive into the complete episode list for Book Marketing Tips and Author Success Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
Your Book Isn't Enough: How to Develop a Platform Media Responds To
01 Aug 2025
00:35:41
Gone are the days when simply having a book positioned you as a media-worthy expert. Modern journalists, podcasters, and TV producers have become increasingly selective, requiring authors to demonstrate substantiated expertise, professional credentials, and the ability to deliver value beyond what's already available. Your book should complement your platform, not be your only qualification.
Building legitimate media appeal requires strategic thinking. Start by documenting all your relevant professional experience, speaking engagements, awards, and organizational involvement – even those seemingly tangential to your book's topic. These credentials create the foundation media gatekeepers need to justify featuring you. For those just beginning their platform journey, local media provides valuable experience while building your press portfolio, as media coverage naturally breeds more opportunities.
We provide practical advice for connecting your expertise to timely events, creating compelling "book hooks," and preparing for different media formats. From recording practice interviews to developing concise soundbites, these incremental steps help develop the confidence and capability needed for larger media opportunities. Remember to time your pitches strategically – when stores start displaying Halloween decorations in August, that's your cue to pitch October content!
In an age where anyone can generate content with AI, authentic expertise becomes more valuable than ever. Readers and media alike hunger for genuine insights from people who have truly lived their subject matter. The path to meaningful book marketing isn't through technological shortcuts but through establishing legitimate authority and effectively communicating your unique value.
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Selling Cats to Dog People: Your Amazon Ad Comedy of Errors
25 Jul 2025
00:34:29
Ever felt like you're throwing money into the Amazon advertising abyss with nothing to show for it? You're not alone—and the problem might be simpler than you think.
When your Amazon ads aren't performing, it's rarely about bad ad copy or poor bidding strategies. The real culprit is usually genre confusion: putting your book in front of the wrong readers. Think about walking into a bookstore and finding a tax guide shelved between health and fitness books. That's exactly what happens when authors mismatch their marketing to their actual content.
Amazon's algorithm punishes this misalignment ruthlessly. When people click your ads but don't buy your book, the system registers your content as irrelevant or low quality. Your visibility drops while your costs climb—a devastating combination for your marketing budget and your author morale.
The solution starts with brutal honesty about where your book truly belongs. A romantic suspense novel with light tension doesn't belong in the thriller category alongside dark psychological dramas. A business book for seasoned entrepreneurs shouldn't target new startups. As one successful indie author memorably put it, you simply can't "sell a cat to a dog person"—you must identify and target the specific readers who want exactly what you're offering.
Amazon ads remain one of the most powerful tools in your marketing arsenal—the rare strategy that works 24/7 to introduce new readers to your books. But they amplify what's already working rather than fixing what's broken. Take 30 minutes today to ensure you're showing your book to readers who actually want it. Your sales (and your wallet) will thank you.
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The Power of Reddit: Reach Millions Through Ask Me Anything Events
23 May 2025
00:34:26
Imagine reaching a million potential readers without spending a dime on advertising or having a massive social media following. This episode unveils one of publishing's best-kept secrets: Reddit AMAs (Ask Me Anything) as a powerful tool for authors at any career stage.
Penny and Amy explore how Reddit's unique culture offers authors something increasingly rare in today's marketing landscape—a platform where success depends on being genuinely interesting rather than famous or promotional. Unlike traditional social media where your reach is limited by follower count, Reddit allows anyone with compelling content to potentially reach millions of engaged users who actively seek out interesting conversations.
The hosts break down exactly how to approach Reddit moderators, craft attention-grabbing AMA titles, and execute an event that drives real interest in your book without overtly promoting it. They share real examples, including an author whose AMA about Edgar Allan Poe predicting the Titanic disaster generated massive engagement, demonstrating how the right framing can capture widespread attention.
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Our goal for this episode is to help you think inside the box, see what we did there? But in all seriousness, catalogs and subscription boxes are underutilized opportunities to reach a wider audience, and a lot of potential buyers you couldn't reach through other marketing efforts. We'll chat about options, tips, and making the most of pitching these outlets.
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Amazon is Changing How Book Reviews Show Up in Search
08 Sep 2023
00:20:39
Amazon is making a lot of changes lately, but this one could really level the playing field for indie authors!
Our goal for this episode is to ensure ya'll are staying up to date on how Amazon is presenting books to shoppers, and how keeping on top of these changes can potentially improve your sales conversions!
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We get it, writing is the fun part. And we generally don't write books because we can't wait to market them, right? But we also can't keep writing books without putting in the effort to get them in front of readers.
Our goal for this episode is to share some tips and recommendations that stem from the experiences of authors who love to write but don't love to market. You'll learn about things to avoid, things to definitely plan for, and ways to get back on track without losing all your writing time. If you have more than one book out there, or you're planning another release, this show is for you!
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The Amazon book search algorithm is changing again! In this week's episode, the dynamic book duo takes another peek under the Amazon hood to help you better understand what's happening, why it matters for your book, and what you can do now, or at least for your next release, to stay competitive and land on more search results.
Our goal for this episode is to discuss all the new things we're seeing and what Amazon is beta-testing for book searches! Don't miss it!
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Nothing makes us madder than an author who has been scammed, so this week we're unpacking all the ways authors could get scammed.
Our goal for this episode is to highlight some of the most common (and expensive) scams in publishing, along with some of the most overhyped marketing services, what to look out for, what to avoid, and when it's a good idea to push for more answers!
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Amazon Updates on Categories and More Changes on Amazon
11 Aug 2023
00:20:43
So what's going on with Amazon categories? Have the changes really impacted us a lot?
Our goal for this episode is to break down all the things *and* we're also dishing on something new we spotted at Amazon that could impact your book's visibility.
And in other news... is Threads worth your time? Probably not, yet, but that doesn't mean there's not something you should do on the platform ASAP.
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Getting Your Books Specialty & Holiday Table Placement
04 Aug 2023
00:07:58
You've seen the special tables in bookstores that draw your immediate attention, right? They're either for local authors, special promotions, holidays, observances, the list goes on but there's no denying they do the job well.
Our goal for this episode is to walk you through best practices for getting your book prominent placement in bookstores throughout the year!
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Getting Your Book into Specialty Stores and Gift Shops
28 Jul 2023
00:19:13
There's so much more marketing to be done offline than many authors realize.
Our goal for this episode is to explore some potential sales opportunities you may not have considered for your book. We'll discuss specialty shops, special placement, and unique stores that could be a perfect match for your genre or topic. Get ready to take notes!
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If you've been hearing a lot about AI and sites like ChatGPT you're going to want to dig into this episode right away!
Our goal for this episode is to discuss creative ways to use ChatGPT to improve your book description, elevator pitch, blog content, and marketing materials. We'll also discuss how to use AI to boost your marketing and give you a leg up over the competition!
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Creating Memorable Author Book Signing Events That Sell Books
16 May 2025
00:51:22
In this game-changing episode, we reveal the secrets that turn ho-hum author book signings into unforgettable experiences.
Discover why the classic author signing model is broken—and how to fix it. We dive deep into proven strategies for pitching bookstores and other venues, creating irresistible event formats, and building connections that keep readers coming back for more. Whether you write thrillers, romance, or nonfiction, you’ll learn how to captivate readers, collect emails, and even secure local media coverage.
This isn’t just about selling books on the day. It’s about creating a ripple effect of opportunities, from retail partnerships to reader loyalty. With real stories of authors who turned quiet signings into packed events—including one unforgettable rain-soaked rescue—this episode gives you everything you need to master events that drive future sales.
Ready to turn your next author book signing into a packed house? Listen now and discover how.
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All You Need to Know About Paid Influencer Marketing
14 Jul 2023
00:15:11
There's a lot of pay-for-play out there right now, and while some of it is great, some of it really isn't. How can you tell the difference? What's a reasonable fee to ask for? What should your budget be? If you've been influencer-curious or tempted to shell out cash to a big TikToker, we're pretty sure this episode will save some of you thousands of dollars in the long run, while uncovering other options you can add to your arsenal of marketing ideas.
Our goal for this episode is to discuss how you can determine if your money is well spent when an influencer asks you to pay for a review, feature, or ad on their social media stream, and other influencer-related best practices.
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Have you ever wondered why your social media is falling flat? It could be because of the shelf life of your posts - how long do users actually see your content?
Our goal for this episode is to talk about the shelf life of content on different platforms, and strategies to get more exposure on social media. We also discuss why being on one site (and killing off all the others) may be the best strategy of all.
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How to Pitch Yourself to Podcasts or Start Your Own
30 Jun 2023
00:25:09
Podcasts are all the rage, this is not news - but if you've ever thought about getting on the podcast train, this show is for you. We'll talk about how to pitch yourself to podcasts, how to find podcasts to pitch to , and the surprising benefits of getting on shows. We'll also cover everything you need to consider if you're looking to start your own someday!
Our goal for this episode is to pull back the curtain on the podcast world, and open your eyes to this rapidly growing area of digital media.
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Yes, MORE changes. Amazon is on a roll lately with the changes that are impacting authors and we're committed to getting shows recorded in real-time to ensure you don't get left behind!
Our goal for this episode is to cover the latest changes to Amazon's book review policy, and everything you can do to keep your books moving on an upward trajectory!
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Amazon has done it again! They dropped category changes that have sent the industry into a tailspin! Penny and Amy unpack all the things related to the changes, why they think they happened, and how they will impact your books going forward.
And of course, Penny will also share why she hates this because, in true fashion, we have strong opinions!
Our goal for this episode is to ensure our listeners (and the author community at large) stay up-to-date on everything you can be doing to contribute to your success.
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"Doing Marketing" Versus Building & Growing Your Brand
09 Jun 2023
00:22:09
It feels great to check marketing chores off your to-do list, but how do you know if what you're doing is really worth your time?
Focused and strategic marketing isn't actually that hard. GASP! How can we say that? Because the education and research needed for strategic marketing is front loaded. You set yourself up correctly, and every marketing effort after that is significantly more effective!
But too often authors start marketing before they fully understand the bigger picture of why they're doing what they're doing.
Our goal for this episode is to have a candid chat about the differences between marketing with the goal of simply "doing marketing" and marketing in ways that connects with readers and actually help you build a successful brand.
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What We Really Think About Social Media Advertising
02 Jun 2023
00:13:53
Social media advertising is a staple in many authors' DIY marketing plans, but when is social media advertising not beneficial? And how do you really know if it's paying off?
Our goal for this episode is to have an unfiltered and honest conversation about social media advertising, the challenges and the requirements for ensuring they're working for you. You might be surprised (or you might not) but you'll no doubt come away with a better understanding of how to assess the appropriateness for your brand.
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Summer Promotion Ideas for Books Written for Kids and Teens
26 May 2023
00:19:25
Bonus hashtags below!
Despite what the "vibe" might be out there these days, parents are still really committed to reducing screen time for their kids, especially over summer break!
If you've written a book for independent readers, tweens, and even teens, this is your time to shine. But don't forget, you're marketing to the parents of these kids, so your goal is to convince them your book is a way to keep kids engaged this summer, and will be a slam dunk with their kids.
Our goal for this episode is to spark your creativity and encourage you to get some really fun and aggressive summer promotions going, so you don't want to miss this one!
Here are some great hashtags to use when you're promoting your book on social media this summer:
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Using Book Awards and Contests to Maximize Your Exposure
19 May 2023
00:25:41
We love book contests, in fact, Penny has judged a few of them, including Writer's Digest and IBPA's Benjamin Franklin Awards!
So this podcast is both a behind-the-scenes deep dive into book awards and contests, why you'd want to enter your book, and how to find the right ones. Plus, we'll talk about what to avoid, like scammy contests that just want to take your money (sadly, they're out there, too).
Our goal for this episode is to inspire you to put yourself out there and start submitting yourself to contests and awards (or more of them) because there are a lot of surprising ways they can help your platform!
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Let's Talk About Soft Launches & Whether They Really Work
12 May 2023
00:09:25
Most of us have heard the term 'soft launch' before, whether in the publishing industry or for another product or company launch.
But what is a soft launch really? And how does it work in the publishing industry?
Our goal for this episode is to chat about the origins of the soft launch, and what they are and aren't, especially in today's publishing market. We'll also give you tips for running a successful soft launch if you think you're ready for it!
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Too Good to Be True? The Bookstore Scam That's Breaking Hearts
09 May 2025
00:23:00
In this eye-opening episode, we pull back the curtain on a heartbreaking scam targeting authors—promising dream book deals that quickly turn into financial nightmares. We explore how scammers craft elaborate schemes that seem too good to be true, preying on authors' hopes with promises of massive book orders, media coverage, and exclusive events. But beneath the glossy promises lie red flags: upfront fees, lack of formal contracts, and guarantees that no legitimate publicist would ever make.
Join us as we dissect the common tactics used in these scams, reveal the emotional and financial devastation they cause, and share practical strategies to protect yourself. We also clarify what real author opportunities look like—so you can confidently spot the difference between a genuine offer and a deceptive ploy. Whether you're a new author or a seasoned pro, this episode is a must-listen for anyone navigating the complex world of publishing.
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There's a lot of confusion around book distribution, and the terminology can be really confusing.
For example, what is distribution exactly, and how does it differ from digital distribution?
Our goal for this episode is to go over the origin of distribution, what it used to mean, what it means today, and what your role is in making sure you get the opportunities you're looking for!
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Drum roll please! Penny has just finished updating How to Sell Books by the Truckload and it's the 10th edition! We're so excited (especially Penny, who was getting Amazon algorithm-fatigue)!
Our goal for this episode is to celebrate the upcoming release by sharing some insider info on what Penny discovered revising this book and, more specifically, why your Amazon ads aren't working!
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We realize this industry is full of authors with a range of abilities. We don’t all have the same computer savvy, some of you may feel you’ve earned the right to not jump on every trend, and hell, maybe some of you just aren’t interested! We get that - but there are some things you have to know how to do. Whether you’re 17 or 87, there are expectations in this industry that need to be met if you in fact want to get your books in the hands of readers.
Our goal for this episode is to ensure you're 100% set on the basics of surviving the publishing industry in 2023, and beyond!
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We get it, it's hard to know what to spend on book marketing. So we thought it was a good time to talk about the elephant in the room: How much should you expect to spend on your book marketing?
And the million-dollar question (pun intended): How much money does it take to make a best seller?
Our goal for this episode is to discuss why having a budget is not only imperative but also empowering. Know your limits and find a firm that can work with them.
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Book Formats: Understanding the Benefits of Each Option
31 Mar 2023
00:11:15
Book formats are often not talked about enough until it's too late, or more accurately, until the options and missed opportunities cause a lot of stress and anxiety. Too many authors actually end up limiting their sales potential by not fully understanding the benefits that come along with having multiple formats of their book.
Our goal for this episode is to open your eyes to the short and long-term potential of releasing multiple formats of your book, no matter your topic or genre.
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Is there such a thing as the perfect book release? Actually yes, but it's not what you think!
Too often authors get caught up in having ALL the pieces in place for a book release, but it's not about having everything ready on launch day, it's about having the right things ready, and knowing when, and how, to get the other pieces in order along the way.
Our goal for this episode is to cover what really needs to be ready for your release, what you can expect to take more time on, and maybe most importantly, discourage you from continually moving the goalposts and delaying your wins along the way.
Remember to leave a review for the podcast and email us to let us know, we're always finding creative ways to thank followers!
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We keep repeating ourselves because authors don't do it enough, but promoting locally is one of the best ways to start securing media opportunities, and your local exposure is one of the best tools for securing bigger, national-level features and other media.
Our goal for this episode is to discuss pitching local media and other tips for building a stronger local brand by leveraging support from those who have a vested interest in your success!
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The Pitfalls of Soliciting Feedback from Friends and Social Media
10 Mar 2023
00:12:34
This episode was inspired by an author that came to us with a wonderful book (but terrible cover) saying, "This one won the Facebook poll I did."
Getting advice from your personal network can be tricky, whether it's about your cover, your editing, your website - really anything that represents your brand and your author resume.
Our goal for this episode on our podcast for writers is to discuss the pitfalls that come with soliciting advice from people that are close to you, and why consulting with a professional is absolutely worth your time and money in the long run.
Remember to leave a review for the podcast and email us to let us know, we're always finding creative ways to thank followers!
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Today's podcast is about rules and yes, we know that sounds like a lot of buzzkill but trust us when we say: publishing rules matter and those who follow them, are always successful. That's not an overstatement!
Our goal for this episode is to discuss the rules that are often broken, but shouldn't be, and why it can negatively affect your success, because we want you to carve out a path that will continue to serve you long-term.
Remember to leave a review for the podcast and email us to let us know, we're always finding creative ways to thank followers!
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Pricing a book has always been a tricky concept, and we get it, finding the balance between making your book accessible while also making money can be challenging.
Our goal for this episode is to tackle the hurdles a lot of authors end up facing, with everything from production choices to market choices, and to give you some really helpful tips on pricing your book for success.
Remember to leave a review for the podcast and email us to let us know, we're always finding creative ways to thank followers!
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Dust It Off: The Author's Guide to Book Resurrection
02 May 2025
00:38:08
Your older books aren't outdated—they're untapped potential. In this episode, we explore how a strategic refresh can breathe new life into your backlist and help you recapture reader interest. From updating covers and content to rethinking your positioning and marketing assets, we’ll show you how to treat every previously published title as a fresh opportunity.
Whether you’ve got one backlist title or a dozen, this episode reveals how to apply what you’ve learned since those books launched and make them work harder for your author brand. You'll get practical ideas, easy wins, and creative inspiration to turn yesterday’s releases into today’s bestsellers.
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How Artificial Intelligence is Changing Publishing
17 Feb 2023
00:16:49
If you've been on any publishing news sites, I'm sure you've heard about AI (artificial intelligence) and more specifically, ChatGPT. AI is really ramping up across all industries, including publishing.
In this episode we're not only breaking down what AI is and how it can be used, but also sharing our predications of how it might change publishing as well as how books are written. Will an AI start writing books? You'll have to tune in to find out!
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We talk about book covers a lot, because they really are that important.
Your book cover alone can keep a potential buyer interested long enough to read your description - or it can send them scrolling without a second glance - and you won't ever get that potential sale back.
So we decided to each share our number one pet peeve when we're assessing whether or not a book cover is strong enough to compete it today's market.
Our goal for this episode is to focus on just a couple elements of book cover design, and spend a bit more time explaining why these details are so critical.
Do you think you'll be surprised? Let us know!
Remember to leave a review for the podcast and email us to let us know, we're always finding creative ways to thank followers!
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How to Sell More Copies of Your How-to or Self-Help Title
02 Feb 2023
00:26:07
It's not easy trying to compete as a how-to or self-help author, and Penny knows this first hand.
Not just from the 18 books she's written and released, but also because she and her team have worked with hundreds of books in this genre!
Our goal for this episode is to candidly tackle the challenges you're likely facing, and offer up ways to improve both your platform and your book's sales potential.
Honestly, anyone writing non-fiction will benefit from this episode, so don't miss it.
Remember to leave a review for the podcast and email us to let us know, we're always finding creative ways to thank followers!
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Getting Permission to Use Reviews, Blurbs and Likenesses
27 Jan 2023
00:08:53
Permissions aren't fun or sexy - but they're necessary. Any time you're using someone else's words, praise, input or inspiration there are right and wrong ways to go about it.
Our goal for this episode is to share some pitfalls other authors have experienced so you can better avoid them!
Remember to leave a review for the podcast and email us to let us know, we're always finding creative ways to thank followers!
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How to Make the Most Out of Every Marketing Dollar
19 Jan 2023
00:17:57
We know it's tempting to want to do all the right things to get your book out there.
But in reality, it's more important to do the right things, at the right time!
Our goal for this episode is to help you avoid getting caught up in the whirlwind of marketing and publicity, and instead, help you feel confident creating a plan that you can both manage, and get a solid return from.
Remember to leave a review for the podcast and email us to let us know, we're always finding creative ways to thank followers!
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You got a great endorsement or review, or maybe you won an award, or finally set up your newsletter - so what do you do now?
A lot of authors have a checklist of things they know they should do, but most forget that each achievement can (and should) be turned into a handful of other wins or positive additions to your marketing and promotion.
Our goal for this episode is to help you develop a simple, yet strategic, approach that makes the most out of every dollar and hour you spend trying to ensure your book and author brand becomes a success!
Remember to leave a review for the podcast and email us to let us know, we're always finding creative ways to thank followers!
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In our final episode of 2022 we want to address why it's important to reevaluate what success means to you, and how to let failure boost your will to succeed.
Let's face it, most of us don't share our failures online. We share success, little snippets of our lives that only show the good stuff and hides the bad. So our perception of failure is skewed.
"Where's my Netflix deal?"
"Why isn't my book a bestseller?"
The truth is, big wins can happen, but you'll have to learn how to deal with failure first, because the road to success is long and twisty!
Our goal for this episode is to give you a much-needed dose of reality, with some inspiring real-life author examples, so you'll hopefully feel more confident on your path, and motivated to keep up the effort.
Remember to leave a review for the podcast and email us to let us know, we're always finding creative ways to reward followers!
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This is a revival from the archives because it's really THAT important!
As soon as you put your title up on Amazon the platform starts to "learn" about your book and how shoppers are responding to it.
Listen to us discuss the top five pitfalls to putting your book on Amazon before you're ready to promote, and why they potentially cause so many problems!
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Common Ways Your Author Platform Works Against You
16 Dec 2022
00:05:10
This is a revival from the archives because it's really THAT important!
I'm betting when you read this title, you thought: "I'm proud of my book!" But we aren't talking about your book, we're talking about the things you may not have considered - like a social media channel you hardly ever use that's still in your signature line or on your website, or a release date announcement that's long since expired... as we often say: details matter!
In this episode we're breaking down what to pay attention to, and what you may have overlooked that's making you look less professional than we know you want to be!
Remember to leave a review for the podcast and email us to let us know, we're always finding creative ways to reward followers!
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The elusive goal of media coverage keeps many authors awake at night, dreaming of that big break on national television or in major publications. But what if everything you thought about securing media attention was based on misconceptions?
In this eye-opening episode, we pull back the curtain on what really matters to media gatekeepers and why so many authors sabotage their chances before they even make their first pitch. The hard truth? Media outlets don't exist to promote your book—they exist to serve their audience. Your success hinges on how well you position yourself as valuable to that audience.
We reveal why local media opportunities might be your most powerful pathway to national attention, and why turning down "small" media appearances could be the biggest mistake in your marketing strategy. You'll learn how national scouts constantly monitor local channels for fresh voices and compelling stories, often making local coverage your best audition for bigger opportunities.
The episode offers practical guidance on crafting a pitch that resonates with producers, staying current in your knowledge base, building a professional online presence, and leveraging every media win to create momentum. We share real examples of authors who climbed the media ladder strategically, turning modest beginnings into significant visibility.
Whether you're just starting your publicity journey or have been frustrated by lack of media interest, this episode provides the framework to transform your approach. The path to media coverage isn't about lucky breaks—it's about strategic positioning, consistent effort, and understanding the media landscape from the inside out.
Ready to position yourself as the expert that media outlets actually want to feature? Listen now and discover how to build the platform that makes media come to you.
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How would you like to sell 5,000 copies of your book in one deal?
Have we got your attention? Good, because you're absolutely going to want to listen to this show.
Our goal for this episode is to break down selling books in bulk, specifically what works and what doesn't, and why planning and diligence matters, because Penny has done this before quite successfully.
Remember to leave a review for the podcast and email us to let us know, we're always finding creative ways to reward followers!
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How the Wrong Book Title Can Make or Break Your Sales
02 Dec 2022
00:06:25
This is a revival from the archives because it's really THAT important!
Book titles play a huge role in positioning your title competitively in the market, it's also the supporting actor to your cover design in terms of creating a strong first impression - one that convinces shoppers to spend a bit more time reading your description and checking out your reviews.
Remember to leave a review for the podcast and email us to let us know, we're always finding creative ways to reward followers!
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Don't Lose Out on Sales By Marketing Your Non-Fiction to Everyone
24 Nov 2022
00:24:39
We get it, you have knowledge and expertise to share, and you genuinely feel you can help a wide demographic of people.
But shoppers don't buy books that don't feel personal to them.
And one of the biggest marketing mistakes we see non-fiction authors make is marketing a single title to too many different kinds of people.
Instead, you should be identifying and focusing your marketing efforts on reaching the core audience your book will resonate with most.
Our goal for this episode is to cover why being too inclusive with your marketing can actually lead to fewer sales. And even better, we'll share ways you can successfully cater to multiple demographics while also making the most of your knowledge and expertise!
Remember to leave a review for the podcast and email us to let us know, we're always finding creative ways to reward followers!
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