Explore every episode of the podcast Book Marketing Tips and Author Success Podcast

Dive into the complete episode list for Book Marketing Tips and Author Success Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

	Title	Pub. Date	Duration
	Your Book Isn't Enough: How to Develop a Platform Media Responds To	01 Aug 2025	00:35:41
Gone are the days when simply having a book positioned you as a media-worthy expert. Modern journalists, podcasters, and TV producers have become increasingly selective, requiring authors to demonstrate substantiated expertise, professional credentials, and the ability to deliver value beyond what's already available. Your book should complement your platform, not be your only qualification. Building legitimate media appeal requires strategic thinking. Start by documenting all your relevant professional experience, speaking engagements, awards, and organizational involvement – even those seemingly tangential to your book's topic. These credentials create the foundation media gatekeepers need to justify featuring you. For those just beginning their platform journey, local media provides valuable experience while building your press portfolio, as media coverage naturally breeds more opportunities. We provide practical advice for connecting your expertise to timely events, creating compelling "book hooks," and preparing for different media formats. From recording practice interviews to developing concise soundbites, these incremental steps help develop the confidence and capability needed for larger media opportunities. Remember to time your pitches strategically – when stores start displaying Halloween decorations in August, that's your cue to pitch October content! In an age where anyone can generate content with AI, authentic expertise becomes more valuable than ever. Readers and media alike hunger for genuine insights from people who have truly lived their subject matter. The path to meaningful book marketing isn't through technological shortcuts but through establishing legitimate authority and effectively communicating your unique value. Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Selling Cats to Dog People: Your Amazon Ad Comedy of Errors	25 Jul 2025	00:34:29
Ever felt like you're throwing money into the Amazon advertising abyss with nothing to show for it? You're not alone—and the problem might be simpler than you think. When your Amazon ads aren't performing, it's rarely about bad ad copy or poor bidding strategies. The real culprit is usually genre confusion: putting your book in front of the wrong readers. Think about walking into a bookstore and finding a tax guide shelved between health and fitness books. That's exactly what happens when authors mismatch their marketing to their actual content. Amazon's algorithm punishes this misalignment ruthlessly. When people click your ads but don't buy your book, the system registers your content as irrelevant or low quality. Your visibility drops while your costs climb—a devastating combination for your marketing budget and your author morale. The solution starts with brutal honesty about where your book truly belongs. A romantic suspense novel with light tension doesn't belong in the thriller category alongside dark psychological dramas. A business book for seasoned entrepreneurs shouldn't target new startups. As one successful indie author memorably put it, you simply can't "sell a cat to a dog person"—you must identify and target the specific readers who want exactly what you're offering. Amazon ads remain one of the most powerful tools in your marketing arsenal—the rare strategy that works 24/7 to introduce new readers to your books. But they amplify what's already working rather than fixing what's broken. Take 30 minutes today to ensure you're showing your book to readers who actually want it. Your sales (and your wallet) will thank you. Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Christmas in July: Why Authors Need to Prep Now for Holiday Sales	18 Jul 2025	00:17:36
The holiday season represents a golden opportunity for authors to boost book sales—but only for those who start planning early enough. In this strategic episode, we dig into why "Christmas in July" isn't just a retail concept but a vital timeframe for authors who want holiday marketing success. We reveal the shocking truth about holiday marketing timelines: if you're waiting until November to plan your holiday book promotions, you're already months too late! Media outlets finalize gift guides during summer, promotional spots book up by early fall, and consumers need time to discover your book before making purchase decisions. This episode walks you through the essential preparations you need to make now to position your book effectively for holiday sales. You'll learn the crucial distinction between marketing a holiday-themed book versus positioning any book as a gift, and why specific messaging matters ("perfect for your adventure-loving niece" resonates more than generic "great gift" language). We cover practical steps including website preparation, scheduling promotional content, booking eBook deals for Black Friday, building up reviews, and how to successfully pitch to holiday gift guides at outlets like Buzzfeed and major online magazines. Whether you're planning to offer special holiday bundles, signed editions, book-plus-merchandise packages, or simply want more Amazon sales, the groundwork must begin now. Don't let another holiday season pass with disappointing sales—grab your marketing calendar and start implementing these proven strategies that have helped countless authors transform the holidays from a missed opportunity into their most profitable season. Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Beyond Boredom: Your Book Could Be Every Parent's Summer Solution	11 Jul 2025	00:21:32
The summer break scramble is real! Parents everywhere face the same challenge when school lets out: keeping kids entertained without surrendering to endless screen time. For authors of children's and young adult books, this presents a golden opportunity to connect with an audience hungry for solutions. Drawing inspiration from Jennifer Garner's brilliant parenting strategy (she tells her kids they can have social media once they find articles proving it's beneficial for children), we explore how authors can position their books as the perfect summer entertainment option. Parents are actively seeking recommendations, activities, and reading materials to keep young minds engaged during the long break—and they want decisions that are easy to make. Whether your book was published yesterday or five years ago, now is the perfect time to refresh your marketing approach. We share practical strategies and easily implemented tips and ideas! Don't let another summer pass without maximizing this perfect marketing opportunity. Your book could be exactly what a parent needs when they hear those dreaded words: "I'm bored!" Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	From Beach Reads to Bestsellers: Marketing Your Book in Summer	04 Jul 2025	00:21:51
Summer is upon us, and savvy authors know this season presents unique marketing opportunities—but what exactly makes a book beach-worthy? Penny Sansevieri and Amy Cornell dive into the evolving definition of "summer reads" and reveal practical strategies for positioning any book to capture readers' attention during these warmer months. The podcast challenges traditional notions of what constitutes summer reading material. While escapist genre fiction remains popular, today's readers are equally drawn to true crime, activity-based children's books, and "maker" titles that inspire summer projects. With rising travel costs leading many to embrace "staycations," books offering at-home experiences or local exploration guides are experiencing unexpected popularity surges. The hosts emphasize that even serious books needn't be shelved until fall—they simply require different positioning to connect with summer readers. What makes this episode particularly valuable is its focus on low-cost, high-impact marketing pivots. Rather than suggesting expensive cover redesigns or content overhauls, Penny and Amy recommend simple tweaks and easy changes to grab more summer readers! Ready to transform your book into this summer's must-read? Update your marketing approach with these practical strategies, engage your fans with seasonal promotions, and watch your conversions grow. Remember—these techniques work for books of all genres and publication dates, and once developed, can be adapted for any season throughout the year. Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	The Author's Identity Crisis: Why Brand Marketing Matters More Than You Think	27 Jun 2025	00:25:37
Ever felt like you're just shoving your book down people's throats? You're not alone. In this illuminating conversation, Penny and Amy tackle the critical difference between book marketing and brand marketing—revealing why the latter might be your secret weapon for long-term author success. Brand marketing creates the foundation upon which all your book promotions will stand. But here's the surprising insight: the best time to network is when you don't have anything to sell. This counterintuitive approach allows you to build authentic relationships, observe what resonates with potential readers, and establish connections with influencers before you need their support. As Penny notes, "If you're going to make mistakes, make them before the book is out." For authors anxiously waiting months before publication, this episode offers a roadmap of productive activities and unique ideas! Whether you're preparing for your first launch or looking to revitalize your existing author platform, this episode transforms the overwhelming concept of marketing into an authentic, relationship-focused approach that feels less like selling and more like connecting. Ready to build your brand rather than just sell your book? Listen now, then share your biggest marketing challenge with us! Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	The Pay-to-Play Dilemma: Paying for book reviews & coverage	20 Jun 2025	00:34:59
With a new book hitting the market every eight seconds, standing out has never been harder—and for many authors, the temptation to pay for visibility is real. But does paying for reviews or influencer features actually work? And more importantly… is it worth the risk? In this episode, Penny Sansevieri and Amy Cornell pull back the curtain on the rapidly shifting world of paid book promotion. From once-taboo paid reviews to TikTok influencers charging thousands per post, the rules have changed—but that doesn’t mean the results are guaranteed. You’ll hear real-world stories of paid promotions gone sideways, including AI-generated reviews that spoil endings and pricey group ads that vanish without a trace. But it’s not all doom and gloom. Penny and Amy also offer a framework for making smart, strategic choices, including how to vet influencers, what red flags to watch for, and why micro-influencers often deliver more bang for your buck. Whether you're a debut author or a seasoned pro, this episode is your roadmap for navigating the blurry line between earned and paid media—so you can promote smarter, not just spend more. Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Unlocking ChatGPT’s Creative Power for Authors	13 Jun 2025	00:31:27
AI isn’t a threat to creativity—it’s a secret weapon, and savvy authors are already tapping into its power. In this episode, Penny and Amy explore how ChatGPT can transform the way you write, market, and manage your author business. Discover how to use ChatGPT as a creative collaborator to generate fresh story ideas, refine your prose, spot plot holes, and develop engaging bonus content for readers. We also dive into how authors are streamlining their marketing efforts—writing ad copy, planning social media, and creating newsletters—without losing their voice or burning out. But this episode doesn’t shy away from the boundaries. You’ll learn where ChatGPT falls short (think Amazon keywords, SEO, and media contacts) and why knowing what not to outsource to AI is just as important as knowing what to delegate. With actionable tips on prompt crafting, organizing AI chats into manageable projects, and using AI to support—not replace—your process, this episode is a must-listen for any author ready to work smarter, not harder. The AI advantage is real—if you know how to use it. Tune in to learn how ChatGPT can elevate your creativity, boost your productivity, and help you run your author career with more clarity and ease Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	What Most Authors Get Wrong About Debut Success	06 Jun 2025	00:38:55
Unrealistic expectations can destroy an author's career before it truly begins. We've seen it countless times—talented writers who become discouraged, bitter, and ultimately abandon their writing dreams because their first book didn't land them on bestseller lists or bring financial freedom. In this deeply practical conversation, Penny and Amy challenge authors to rethink what success looks like for a debut book. Rather than viewing your first publication as the finish line, consider it the foundation of your author career—a launch pad for building reader relationships, growing your email list, and establishing your author brand. These elements, while less glamorous than overnight fame, create sustainable momentum that carries forward to future books. Success in publishing rarely follows the exceptional stories we've all heard about overnight sensations. For most authors, the path involves patient, deliberate growth and learning. As Penny shares from her own 25-book journey, each publication offers valuable lessons that inform and improve the next. If you can identify five things you'll do differently with your next book, you've gained priceless knowledge that no shortcut could provide. The podcast explores the concept of "choosing your hard"—acknowledging that publishing is challenging regardless of your approach, but productive difficulty leads to growth while discouragement leads nowhere. By focusing on reader connection, professional presentation, and consistent improvement, authors position themselves for long-term success rather than fleeting luck. Whether you're completing your first manuscript or reflecting on why your published book hasn't met expectations, this episode offers a refreshing perspective on measuring success through sustainable metrics rather than exceptional circumstances. Reframe your goals, focus on building relationships with readers, and approach each book as another opportunity to refine your craft and platform. Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Amazon's New Algorithm Changes: What Authors Need to Know	30 May 2025	00:36:20
When Amazon quietly shifted from its A9 to A10 algorithm in May, many authors felt panic rising. Would their books suddenly disappear from search results? Would years of keyword optimization become obsolete overnight? The good news is that if you've been focusing on quality and reader experience all along, you're already aligned with Amazon's new direction. Amazon is increasingly behaving like Google—prioritizing relevancy, quality content, and authentic engagement over keyword manipulation. This makes perfect sense when you consider Amazon's fundamental nature as a search engine that profits from purchases rather than just clicks. What matters now more than ever is creating a cohesive author presence that extends beyond Amazon itself. In this episode Penny and Amy unpack every element of this new algorithm change, giving insightful guidance and debunking myths that are circulating in the industry. Join us as we dive deep in the mysteries of getting more visibility for your book on Amazon! Ready to optimize your Amazon presence? Pre-order our new book "The Amazon Author Formula Workbook" today and get entered into our contest for Amazon Page Power-Up packages! Subscribe to our podcast for weekly insights that will help you navigate the ever-changing world of book marketing and publishing success. Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	The Power of Reddit: Reach Millions Through Ask Me Anything Events	23 May 2025	00:34:26
Imagine reaching a million potential readers without spending a dime on advertising or having a massive social media following. This episode unveils one of publishing's best-kept secrets: Reddit AMAs (Ask Me Anything) as a powerful tool for authors at any career stage. Penny and Amy explore how Reddit's unique culture offers authors something increasingly rare in today's marketing landscape—a platform where success depends on being genuinely interesting rather than famous or promotional. Unlike traditional social media where your reach is limited by follower count, Reddit allows anyone with compelling content to potentially reach millions of engaged users who actively seek out interesting conversations. The hosts break down exactly how to approach Reddit moderators, craft attention-grabbing AMA titles, and execute an event that drives real interest in your book without overtly promoting it. They share real examples, including an author whose AMA about Edgar Allan Poe predicting the Titanic disaster generated massive engagement, demonstrating how the right framing can capture widespread attention. Tune in for this not-to-be-missed episode! Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Creating Memorable Author Book Signing Events That Sell Books	16 May 2025	00:51:22
In this game-changing episode, we reveal the secrets that turn ho-hum author book signings into unforgettable experiences. Discover why the classic author signing model is broken—and how to fix it. We dive deep into proven strategies for pitching bookstores and other venues, creating irresistible event formats, and building connections that keep readers coming back for more. Whether you write thrillers, romance, or nonfiction, you’ll learn how to captivate readers, collect emails, and even secure local media coverage. This isn’t just about selling books on the day. It’s about creating a ripple effect of opportunities, from retail partnerships to reader loyalty. With real stories of authors who turned quiet signings into packed events—including one unforgettable rain-soaked rescue—this episode gives you everything you need to master events that drive future sales. Ready to turn your next author book signing into a packed house? Listen now and discover how. Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Too Good to Be True? The Bookstore Scam That's Breaking Hearts	09 May 2025	00:23:00
In this eye-opening episode, we pull back the curtain on a heartbreaking scam targeting authors—promising dream book deals that quickly turn into financial nightmares. We explore how scammers craft elaborate schemes that seem too good to be true, preying on authors' hopes with promises of massive book orders, media coverage, and exclusive events. But beneath the glossy promises lie red flags: upfront fees, lack of formal contracts, and guarantees that no legitimate publicist would ever make. Join us as we dissect the common tactics used in these scams, reveal the emotional and financial devastation they cause, and share practical strategies to protect yourself. We also clarify what real author opportunities look like—so you can confidently spot the difference between a genuine offer and a deceptive ploy. Whether you're a new author or a seasoned pro, this episode is a must-listen for anyone navigating the complex world of publishing. Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Dust It Off: The Author's Guide to Book Resurrection	02 May 2025	00:38:08
Your older books aren't outdated—they're untapped potential. In this episode, we explore how a strategic refresh can breathe new life into your backlist and help you recapture reader interest. From updating covers and content to rethinking your positioning and marketing assets, we’ll show you how to treat every previously published title as a fresh opportunity. Whether you’ve got one backlist title or a dozen, this episode reveals how to apply what you’ve learned since those books launched and make them work harder for your author brand. You'll get practical ideas, easy wins, and creative inspiration to turn yesterday’s releases into today’s bestsellers. Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Building Your Author Brand for Media Recognition	25 Apr 2025	00:44:26
The elusive goal of media coverage keeps many authors awake at night, dreaming of that big break on national television or in major publications. But what if everything you thought about securing media attention was based on misconceptions? In this eye-opening episode, we pull back the curtain on what really matters to media gatekeepers and why so many authors sabotage their chances before they even make their first pitch. The hard truth? Media outlets don't exist to promote your book—they exist to serve their audience. Your success hinges on how well you position yourself as valuable to that audience. We reveal why local media opportunities might be your most powerful pathway to national attention, and why turning down "small" media appearances could be the biggest mistake in your marketing strategy. You'll learn how national scouts constantly monitor local channels for fresh voices and compelling stories, often making local coverage your best audition for bigger opportunities. The episode offers practical guidance on crafting a pitch that resonates with producers, staying current in your knowledge base, building a professional online presence, and leveraging every media win to create momentum. We share real examples of authors who climbed the media ladder strategically, turning modest beginnings into significant visibility. Whether you're just starting your publicity journey or have been frustrated by lack of media interest, this episode provides the framework to transform your approach. The path to media coverage isn't about lucky breaks—it's about strategic positioning, consistent effort, and understanding the media landscape from the inside out. Ready to position yourself as the expert that media outlets actually want to feature? Listen now and discover how to build the platform that makes media come to you. Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Book Bundling: How to Turn Your Backlist Into a Marketing Goldmine	18 Apr 2025	00:34:17
Book bundling represents an untapped opportunity for authors seeking to revitalize their backlist, attract new readers, and generate fresh marketing momentum. This strategic approach – combining multiple books into a single e-book package – offers benefits far beyond simply grouping titles together. Originally popularized by romance authors who packaged multiple books into value-driven collections, book bundling has evolved into a sophisticated marketing tool applicable across genres. When you bundle your books, you're essentially creating a new product that deserves its own promotional campaign, giving you permission to approach marketing with renewed enthusiasm rather than feeling like you're pushing the same titles year after year. The timing for implementing a bundling strategy couldn't be better. After an initial surge where "every single book on Amazon was bundled," the approach has become less ubiquitous, making well-executed bundles more likely to stand out. This creates an opportunity for authors willing to be strategic about their bundling decisions. For fiction writers, options include series bundles (books 1-2 as a new book 4 releases), connected standalones (books sharing characters or universe), and short story/novella collections that offer low-commitment entry points to your writing. Nonfiction authors can create topic-based collections or seasonal/themed groupings that address complementary aspects of readers' interests. The technical aspects are straightforward – existing EPUB files can be combined without redesigning interiors, though you'll want a fresh cover that effectively communicates the bundle's value. Pricing strategy deserves careful consideration; while deeply discounted bundles might drive immediate sales, they often fail to create engaged readers invested in your work. Ready to breathe new life into your backlist? Consider how bundling might create a second chance at a first impression with readers who missed your earlier work. We'd love to hear your experiences with book bundling – subscribe and leave a review to join the conversation! Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	The Grey Box Syndrome: Why Authors Who Skip the Basics Get Ignored	11 Apr 2025	00:38:54
When authors dream of book marketing success, they often fixate on bestseller campaigns, major media appearances, and viral social media moments. But what if these splashy strategies are actually built on something far less glamorous yet infinitely more important? Penny Sansevieri and Amy Cornell pull back the curtain on the unsexy side of book marketing – the foundational elements that truly drive long-term success. Through real-world examples and candid insights, they reveal why authors who chase high-level strategies while neglecting their foundation often find themselves disappointed with results, regardless of their marketing budget. One author with a solid email list generated 7,000 reviews within 48 hours of publication, while others with significant marketing investments struggle to gain traction. The difference? A strategic approach to foundational marketing elements like optimized Amazon retail pages, professional author websites, consistent email communication, and deliberate review acquisition strategies. "It's like inviting people to a party that you forgot to attend," Penny explains when discussing abandoned social media accounts still linked from author websites – just one example of how overlooked details undermine reader trust. The hosts debunk common misconceptions about what marketing "counts," emphasizing that buyer psychology and retail optimization are not secondary concerns but rather the bedrock of effective book promotion. For both fiction and nonfiction authors, this episode delivers actionable insights on building a marketing foundation that supports your long-term author career rather than chasing quick fixes. Whether you're preparing for launch or wondering why your current marketing isn't delivering results, this conversation offers a refreshing perspective on what truly matters in connecting with readers. Ready to stop building your marketing house on sand? Subscribe to the podcast, share your thoughts, or suggest future topics through our website – we love hearing from our listeners! Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Naming Your Book: Avoiding Title Mistakes That Kill Sales	04 Apr 2025	00:28:59
Have you ever judged a book by its title? Most readers do. In this eye-opening episode, Penny and Amy tackle the surprisingly overlooked aspect of book marketing that could be silently sabotaging your sales: your book title. Drawing from years of marketing experience, the hosts break down the three critical mistakes authors make when naming their books. First, they examine titles that lack clarity or are difficult to pronounce, revealing how authors often "bury the lead" by creating mysteriously worded titles that confuse rather than intrigue potential readers. Fiction writers take note – even complex character names can pull readers out of your carefully crafted world. The discussion then shifts to the dangers of generic titles, with Amy explaining how Amazon's search algorithm works against new books with common titles. "If you type 'Good Things' into Amazon," Penny demonstrates, "you'll get crackers, children's books, and 25+ pages of other products." This real-time search experiment highlights why specificity matters in a crowded marketplace. Perhaps most compelling is their analysis of titles that only make sense to the author – a trap particularly common with memoirs and personal stories. Both hosts acknowledge the emotional attachment writers develop to their original titles, with Penny sharing a coaching session where it took nearly an hour to convince a business author to abandon his ineffective title choice. Whether you're writing fiction or nonfiction, traditionally publishing or self-publishing, this episode offers practical strategies to ensure your title works as hard as you do. After all, as Amy points out, "If readers are consistently confused about what your book delivers based on its title, that's a significant red flag." The good news? Unlike many publishing decisions, titles can be changed – and sometimes, that one adjustment makes all the difference. Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Amazon News: How to Navigate Amazon's Inconsistent Ad Guidelines	28 Mar 2025	00:09:23
Ever feel like you're banging your head against a wall trying to get your Amazon ads approved? You're not alone. When a mystery thriller author's cover featuring a bloody knife was rejected because it looked "too menacing" and appeared to be "pointing at the consumer," we knew we had to address this frustration head-on. The absurdity reaches new heights when you discover Amazon approved the print version with the identical cover but rejected the ebook ads. This is just one example of Amazon's maddening inconsistency across its various platforms and departments. While the ads team remains vague and often contradictory, other Amazon departments like A-plus content provide clear, specific feedback. Romance authors face similar arbitrary judgments about how much skin is acceptable on covers, with guidelines that seem to shift without warning. Our battle-tested advice? Channel your inner toddler. Be persistent, submit multiple support tickets, provide examples of similar approved books, and don't take the first "no" as final. We've seen countless cases where persistence pays off, including our mystery thriller author who eventually got approval after multiple attempts. Whether you're dealing with ad rejections or even having your book mysteriously pulled from the platform, advocacy works. Remember: Amazon's only consistent trait is its inconsistency. Are you struggling with a specific publishing or marketing challenge? Email us and we'll dedicate a show to solving your problem! We prioritize listener questions because we know how crucial timely answers can be when you're in the trenches. And if you've implemented our advice successfully, we'd love to hear about it and give you a shout-out on our next episode. Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	The Strategic Author's Guide to Amazon's Kindle Unlimited Program	21 Mar 2025	00:26:15
Demystifying Kindle Unlimited might be one of the most requested topics from our podcast audience—and for good reason. The confusion between Amazon's KDP platform and the Kindle Unlimited subscription service continues to trip up both new and experienced authors alike. After five years hosting this podcast, we've noticed certain questions appear in our inbox repeatedly: "Should my book be in Kindle Unlimited?" "What's the difference between KDP and KU?" "Will I make more money in KU or by going wide?" Today's episode tackles these questions head-on, cutting through the noise to help you make strategic decisions about your book's distribution. What many authors don't realize is that Kindle Unlimited enrollment can dramatically improve Amazon advertising performance. We've consistently observed that ads convert significantly better for KU books, particularly in genres where subscription readers are abundant. This alone might justify exclusivity for some authors. As with all marketing decisions, there's no one-size-fits-all answer. Kindle Unlimited is simply another tool in your publishing arsenal—not a magic solution for books that aren't selling elsewhere. Think strategically about your genre, audience, and overall publishing goals before making your decision. Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Starting Your Own Publishing Company: Myth vs. Reality	14 Mar 2025	00:17:42
Should you start your own publishing company? Word seems to be getting around in author circles that this may be the key to unlocking greater credibility, bookstore access, or even “jumping the line” beyond the self-published category. But is that really true? In this episode, we break down the myths and realities of becoming your own publisher, exploring when this strategy works—and when it doesn’t. We’ll also lay out what truly makes an author successful, so you can make the best decision for your publishing journey. If you’ve ever wondered whether launching your own imprint is worth the effort, don’t miss this insightful episode! Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Savvy Book Pricing Strategies That Sell	07 Mar 2025	00:23:17
Pricing your book isn’t just a numbers game—it’s a strategy that can make or break your success on Amazon. In this episode, we’re busting the biggest pricing myths, like whether your eBook really needs to be $0.99 or free to gain traction. We’ll dive into the realities of price positioning, share savvy strategies to make your book competitive, and reveal how the right pricing can fuel sales, visibility, and long-term profits. Whether you're launching your first book or fine-tuning your backlist, this episode is packed with insights to help you price with confidence. Tune in and learn how to make your pricing work for you! Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Amazon News: Author Central Changes and Search Result Trends	28 Feb 2025	00:17:44
Amazon Author Central just made a quiet but significant change—no more URLs in author bios. What does this mean for your author platform, and how can you make sure your website still gets traffic? We break down why keeping your bio fresh matters more than ever and share a simple, proven workaround to keep your readers connected. Plus, we dive into emerging shifts in search result trends, particularly impacting genre fiction authors. Could this be a sign of bigger changes ahead for book discoverability across all categories? Tune in for the latest updates, strategies, and what you can do right now to stay ahead of the curve! Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	The Sneaky Ways Authors Sabotage Their Own Success	21 Feb 2025	00:53:14
Success as an author isn’t just about writing a great book—it’s about making smart marketing and business decisions. But what if you’re unknowingly getting in your own way? In this eye-opening episode, we’re unpacking the sneaky ways authors sabotage their own success, from marketing missteps to mindset traps that hold you back. You’ll discover the subtle mistakes that could be costing you book sales, visibility, and career momentum—plus, we’ll share actionable strategies to help you course-correct before it’s too late. Don’t let self-sabotage derail your success—tune in and take control of your author journey! Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Don't Give Up on Your Book: When to Push and How to Pivot	14 Feb 2025	00:31:46
Every author hits a point where they wonder: Should I just give up? If your book isn’t selling, your marketing efforts feel like a dead end, and hope seems lost—don’t throw in the towel just yet. In this episode, we’re digging into the real deal-breakers that can make or break a book’s success, but more importantly, we’re exploring powerful ways to turn things around. Sometimes, it’s not about giving up—it’s about making the right adjustments. From common pitfalls to creative solutions, we’ll help you assess what’s really going on with your book and what steps you can take to salvage its success. Before you walk away, tune in for fresh strategies, a new perspective, and a much-needed reality check on what’s possible for your book’s future. Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Book Marketing Costs: Solid Investment or Waste of Money?	07 Feb 2025	00:31:13
An investment in book marketing and publicity is an investment in all the hard work you've poured into your book. But why is book marketing so expensive? And are those cheaper, one-off services really worth it? In this episode, we're breaking down the true cost of book marketing—what you’re really paying for, what actually moves the needle on book sales, and whether a big budget always equals big results. Is it a case of "you get what you pay for," or is there more to the story? If you’ve ever wondered whether to spend a little or a lot on marketing—and which options deliver real impact—this deep dive is for you! Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	How to Get Your Author Website to Rank on Google	31 Jan 2025	00:38:56
We spend a lot of time talking about Amazon (and that matters) but when was the last time you searched for your name or book on Google? Did your website show up? Or is your author website getting lost in the vast expanse of the internet? While Amazon visibility is crucial, Google matters just as much when it comes to connecting with readers and maintaining relationships with them beyond the purchase. This is especially critically if you plan to release more than one title. In this episode, we’ll explore how to play nice with the Google machine using straightforward SEO strategies. Forget the confusing jargon—we’re breaking down SEO into simple, actionable steps that will help you boost your online presence. Whether you’re building your brand or trying to drive traffic to your books or business, this episode will give you the tools and roadmap you need to ensure your site stands out where it counts most! Grab a pen or pencil and be prepared to take notes! Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Why Your Book Isn’t Showing Up in Amazon Searches and How to Fix It	24 Jan 2025	00:37:25
Ever gotten on Amazon to search for your book and—BAM—nothing? If your title isn’t appearing for search terms you think should be working, you’re not alone. In this eye-opening episode, we’re lifting the curtain on Amazon’s elusive algorithm to explain why some books get prime visibility while others remain hidden in the shadows. We’ll walk you through the key factors that influence Amazon search results, reveal common challenges that can keep your title from being discovered, and share proven strategies to secure the spotlight your book deserves. Tune in to learn how to snag crucial Amazon visibility—and keep it! Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	How to Resurrect a Book That's Dead in the Water	18 Jan 2025	00:31:04
Is your book lost in a sea of titles on Amazon? If you feel like your title is dead in the water, you’re not alone. In this episode we’re digging into the horror of feeling rudderless on Amazon—why it happens and, most importantly, how to fix it. We chat about the telltale signs of a lost book and proven strategies that can reignite your engagement. Don’t waste anymore time hiding in the shadows—tune in and learn how to resurrect your book’s visibility! Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Cracking the Library Code: Get on Shelves and in Front of Readers	10 Jan 2025	00:18:29
Dreaming of seeing your book featured in libraries—and even appearing there in person to meet eager readers? This episode is for you! We’re unlocking the secrets to getting your title onto library shelves, plus sharing insider tips on securing author events right where your audience is waiting. Discover how to approach librarians, learn what makes your book appealing to them, and leverage strategies that position you as a must-invite guest. Whether you’re looking to boost your book’s visibility or create memorable, community-driven author events, this episode will help you master the library market from every angle. Tune in and start building your library presence today! Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Mastering the Mic: Tips for Becoming an Irresistible Podcast Guest	03 Jan 2025	00:14:15
Everyone wants to guest on podcasts these days—but landing the spot is just the beginning. In this episode, we’re going beyond pitching and diving into the art of being a truly unforgettable podcast guest. Discover how to prep effectively, calm your nerves, and bring your A-game to the mic. We’ll share insider tips on what hosts and audiences really value, plus a few last-minute adjustments that can give you that extra edge. Whether you’re brand new to the podcast scene or looking to level up your guest appearances, this episode will help you shine and leave listeners hungry for more! Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Substack Success: Should Authors Add This Platform to Their Toolkit?	27 Dec 2024	00:23:28
In a crowded digital landscape, authors are always on the hunt for new ways to reach readers. Substack has risen as a newsletter platform that promises creative freedom and direct audience connection—but is it right for you? In this episode, we’re diving deep into Substack’s features, benefits, and challenges. We’ll explore who it’s best suited for, how it can fit into your existing marketing strategy, and what kind of commitment it requires. If you’ve been wondering whether this platform could help you grow a loyal readership—and maybe even earn some extra income—don’t miss this informative, no-fluff conversation. Tune in to find out if Substack is the next big thing for your author career! Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Your New Year Checklist: A Roadmap to Success	20 Dec 2024	00:39:45
It’s almost time to flip the calendar and embrace a brand-new year—and with it comes the perfect opportunity to refresh, reset, and reinvigorate your author brand. In this episode, we’re sharing a step-by-step checklist to help you usher in the next twelve months with confidence. From the one thing authors almost always forget to update on their website, to easy ‘housecleaning’ tasks that ensure your books and brand are poised for success, we’ve got you covered. Tune in, get inspired, and let’s make sure you’re ready to hit the ground running when the clock strikes midnight! Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Unlocking Amazon Success: Optimization to Boost Your Visibility	13 Dec 2024	00:25:05
Ready to supercharge your book’s visibility on Amazon? In this episode, we’re revealing some of the best-kept secrets for optimizing your Amazon retail page to drive traffic and boost sales—just in time for the holiday shopping season! From insider tips to easy-to-implement strategies, you’ll learn how to fine-tune your page, attract more readers, and stand out in the crowded marketplace. If you’re eager to take advantage of the busiest buying season of the year, this episode is a must-listen. Get ready to make your book shine and watch the traffic roll in! Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Secrets to Writing Books Readers Can’t Resist	06 Dec 2024	00:25:33
What’s the secret to writing a book readers can’t wait to pick up? In this episode, we’re uncovering the overlooked strategies that make a book not only fit its market but also compel readers to buy. From crafting the perfect book idea to aligning your work with reader expectations, we’ll deep dive into the steps most authors miss when creating and bringing their books to market. And if your book is already out, don’t worry—this episode is for you, too! We’ll share actionable tips to identify what’s not working and how to fix it to get your book back on track. Whether you’re starting your next project or trying to breathe new life into an existing title, this is a must-listen episode packed with insights to set you up for success! Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Exciting Announcement: Our New Mentorship Program Is Here!	30 Nov 2024	00:07:52
We’ve got something truly special for you in this episode and we're launching it on Small Business Saturday! We've just launched a program created by and for you, our amazing listeners! After four years of incredible questions, feedback, and requests, we’re thrilled to announce the launch of our brand-new mentorship program. If you’ve loved the insights and advice shared on this podcast, you’re going to adore this opportunity to dive deeper, get personalized guidance, and take your author journey to the next level. Tune in for all the details about how this program came to life, what you can expect, and how you can join. Don’t miss this quick but exciting announcement! Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Top Book Marketing Questions of the Year: Insights, Trends, and Expert Advice	29 Nov 2024	00:56:39
We’re closing out the year with a bang in this special episode where Amy and Penny answer some of the best book marketing questions we’ve received all year! From “How many books do I need to write to be successful?” to predictions for next year’s trends, and even “What’s the most successful marketing strategy you’ve ever seen?”—we’re diving into it all. Plus, we’ll share insights on how much authors can realistically earn from their books and reveal our favorite strategies that truly work. This fun and informative episode is also available in video format, so don’t miss our candid reactions and in-depth answers. Check the YouTube link and join us for this must-listen (and must-watch), end-of-year show packed with actionable tips and insights! Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Rookie Mistakes: Avoid Costly Errors and Show Up Like a Pro	22 Nov 2024	00:37:50
In this unabashedly honest episode, we’re pulling back the curtain on the rookie mistakes that can make authors look like amateurs—and even open them up to being taken advantage of. From networking missteps to pitching for reviews or media consideration, we’re covering the blunders that cost time, money, and reputation. Everyone starts as a newbie, but you don’t have to look like one! If you’re attending events, presenting your book, or putting yourself out there, tune in to learn the essentials for making a polished, professional impression. This episode is packed with the insights and tips you need to put your best foot forward every time. Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Scams, Hacks, and Red Flags: How to Protect Yourself	15 Nov 2024	00:25:49
It seems like now, more than ever, scammers and hacks are everywhere. Penny can't go a week without someone offering to "turn her book into a movie" and if you've listened for a while, you know how we feel about that! In today’s world of book publishing, scammers and inexperienced providers are everywhere, and knowing who to trust can be tough. In this eye-opening episode, we’re diving into the art of spotting legitimate vendors versus the ones who may be out to scam you or simply don’t know what they’re doing. With our trademark honesty, we’ll guide you through the red flags to watch for, key questions to ask, and how to safeguard yourself from costly mistakes. Don’t let your dream project fall into the wrong hands—tune in to equip yourself with the tools to make the right choices every step of the way! Organizations we love, who do a ton of industry vetting! Alliance of Independent Authors: https://www.allianceindependentauthors.org/watchdog/ Selfpublishingadvice.org/ratings: https://selfpublishingadvice.org/best-self-publishing-services/ Writers Beware: https://writerbeware.blog/ Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Goodreads Author Program Update: What You Need to Know	08 Nov 2024	00:20:16
Like Amazon, Goodreads is cracking down on spam and bot author accounts, many of which are producing subpar AI generated content — but protecting the platform means adding a stricter vetting process before authors get to network with readers. In this urgent episode, we dive deep into these changes with insights from Amy, our resident Goodreads expert, who unpacks what’s required and how to navigate the approval process with ease. If you’re planning to establish your author presence on Goodreads, this is a must-listen! Get the latest on what’s changing, why it matters, and how you can successfully meet the new standards. Don’t let these updates slow you down—tune in and stay ahead! Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Bonus Episode! Amazon Delays: What to Do When Your Book Launch Hits a KDP Roadblock	02 Nov 2024	00:16:14
We thought we'd drop in with another urgent Amazon PSA! Amazon delays can be a nightmare for authors, especially when everything is set for a carefully planned launch day, and your book still hasn’t gone live. Recently, Amazon’s Kindle Direct Publishing (KDP) platform has been experiencing lengthy approval delays, sometimes taking weeks to process books. In this crucial episode, we’ll guide you through what to do if Amazon’s hold-ups affect your launch. We’ll discuss practical steps to take if your release day is at risk, plus creative backup plans to help you stay on track, keep readers engaged, and avoid costly disruptions. Don’t let these unexpected delays derail your hard work—tune in for the strategies and solutions you need to navigate Amazon’s KDP bottlenecks! Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	How to Compete for Media Attention	01 Nov 2024	00:22:30
Struggling to get media attention for your book? You’re not alone. In today’s ever-changing media landscape, landing interviews and features has become more difficult than ever. In this episode, we dig into the reasons why it’s so hard to get a “yes” and more importantly, what you can do to change that. We’ll reveal strategies for cutting through the noise and still securing valuable media coverage, even in a tough market. Whether you’re an author, entrepreneur, or expert looking to elevate your profile, this episode will equip you with actionable tips to uncover the right opportunities and close the deal. Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Let's See if You're Ready for an Audiobook	25 Oct 2024	00:18:23
Audiobooks are all the rage, but are you truly ready to dive in? In this episode, we’re peeling back the layers of the audiobook world, revealing why it’s not as simple as it seems. Yes, thanks to AI it’s easier (and cheaper) than ever to create an audiobook, and with its booming popularity, the revenue potential is tempting—but rushing in could be a costly mistake. We’ve got a real-time story for you, featuring a disastrous audio narration (with an actual audio sample brought by Penny!) that shows how the wrong choice can wreck your brand. We’ll cover the essentials of audiobook production and why waiting might save you from turning off your audience. Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Backup Book Covers: An Unexpected Bestseller Strategy	18 Oct 2024	00:14:10
In this episode we’re exploring a unique but underutilized strategy that even the biggest publishers swear by—having a backup book cover! Join us as we dive into why our very own author, Marlene Bell, is always prepared with a second cover, and why you should be, too. We'll share her experience and how her sleuthing around the strategies of major publishers has served her well. We’ll break down the unexpected benefits and how you can implement it to maximize your book’s success. Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Amazon News: Urgent PSA on Bestseller Claims	11 Oct 2024	00:14:54
We’re dropping a special, urgent episode into your feed! Amazon is cracking down hard on claims like "100,000 books sold" and "Amazon bestseller" and even "Award-winning author." If you’ve used these statements on your cover, your book description or author bio - really anywhere on your retail page - this is a must-listen episode. We’re breaking down the reasons behind this strict enforcement, the proof Amazon is now requiring, and the serious consequences of not complying. Don’t wait—tune in to protect your author profile and avoid potential penalties in this new Amazon landscape! Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Choosing the Right Vendors & Avoiding Costly Mistakes	04 Oct 2024	00:32:51
Don’t let the wrong vendors hold you back! We're talking about finding the best service providers for your book project. From choosing the right cover and interior designers, to selecting the perfect website developer, we’re giving you all the inside knowledge to avoid the common (and costly) mistakes authors often make. We’ll discuss key questions to ask, red flags to watch for, and expert tips to ensure you pick the right team to bring your vision to life. Don't fall victim to subpar service providers that drain both time and money - prepare properly by listening to this episode today! Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Is Your Amazon Author Bio Costing You Sales?	27 Sep 2024	00:25:31
In this eye-opening episode, we’re tackling one of the most underrated tools in your book marketing arsenal: your Amazon author bio. Could this often-overlooked section be costing you book sales? Quite possibly! Many authors leave their bios as an afterthought, but it’s a vital piece of the puzzle that can either engage readers or turn them away. Join us as we break down what makes a stellar bio, what you should avoid, and how to craft the perfect one to capture attention and boost your book’s visibility. Don’t miss this chance to elevate your author profile and maximize your sales potential! Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Publishers Unpacked: Let's Talk Expectations	20 Sep 2024	00:29:23
We're taking a deep dive into the world of publishers—what they can do for authors, and more importantly, what they can’t. We'll explore the benefits of working with a publisher, the potential drawbacks, and why choosing to work with one could either boost or hinder your success. Join us for a frank and honest conversation that will help you make informed decisions about your publishing future! Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	✅ The Author Success Checklist	13 Sep 2024	00:37:55
We're tackling the Author Success Checklist—a crucial exercise that helps identify any issues preventing your book from reaching its full potential. And this isn’t your typical to-do list. Instead, it’s a thoughtful evaluation that ensures both your book and your author brand are as polished and market-ready as possible. Inspired by a call with an author on the verge of giving up, we walk you through the checklist we use to help authors turn things around. If your book isn't selling as well as you'd hope, or you're just starting out and want to ensure you're leaving no stone unturned, this episode is for you. Join us as we break down the checklist and explore potential upgrades that could be the key to your book's success! Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/
	Author Tools: The Good, Bad & Ugly	06 Sep 2024	00:50:44
In this episode, we're diving into the world of author tools—those must-have apps, time-saving shortcuts, and money-saving methods that can make a huge difference in your author journey. We'll share our favorite tools that every author should consider, highlighting why we love them and how they can boost your productivity. But it doesn't stop there—stay tuned for the second half of the show, where we discuss some common shortcuts that we've seen authors use, and why we're not fans. Whether you're looking to enhance your writing process or avoid potential pitfalls, this episode is packed with insights to help you navigate the world of author tools and productivity! Send us your feedback! Buy Penny's book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/

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