Explore every episode of the podcast Book Marketing Simplified

Have a book you published a few years ago that's barely selling anymore? You might be wondering if you've missed your chance to get it in front of readers.

Here's something I wish more authors understood: your book's potential doesn't disappear when the launch is over. And just because a book is older doesn't mean readers have lost interest in it.

If you've been wondering whether it's worth marketing an older book again, this episode will give you a fresh perspective on what's possible and where to go from here.

LINKS

FREE Book Marketing Blueprint: https://jennbkmkt.ing/blprntpc

Your posts are getting views, people are engaging, and maybe you're even gaining followers. So why isn't any of that turning into book sales?

It's frustrating when you're putting so much effort into creating content but can't see a connection between that work and your actual book sales.

But what if getting more attention isn't what you need? In this episode, we're looking at the disconnect that so many authors overlook, and why the answer might have less to do with what you're posting than you think.

90-Day Book Sales System

FREE Book Marketing Blueprint

Ever follow another author's book marketing advice, put in all the work, and wonder why you're not seeing the same results?

It's easy to feel like you're missing something when everyone seems to have a different answer about what you should be doing to sell more books. But what if the advice you've been following isn't necessarily wrong? What if it just isn't right for YOU?

In this episode, we're talking about how to stop second-guessing your marketing decisions, tune out the noise, and finally feel more confident about where you're spending your time and energy.

FREE Book Marketing Blueprint

You know you should be talking about your book before it’s published. But what do you say when the release is still weeks away and you don’t want to sound repetitive, salesy, or like you’re forcing people to care too soon?

In this episode, Jenn will show you how to think about your pre-publication content so it builds interest naturally and gives the right readers a reason to keep paying attention long before launch day.

LINKS

Episode 120: "How to Identify Your Ideal Reader When No One Has Read Your Book"

New Author Marketing Playbook

You launched your book, checked the numbers, and felt that sinking feeling: this is not what I hoped would happen. Before you decide the launch was a failure or start changing everything, there’s something important to remember. Your book’s future is not decided in launch week. In this episode, we’re talking about what comes next, how to think about disappointing launch results, and why your book may have far more life ahead of it than you realize.

90-Day Book Sales System

FREE Book Marketing Blueprint

If you’ve been told you need to know your “ideal reader” before you can market your book, but you barely have any readers yet, that advice can feel impossible to use. In this episode, Jenn breaks down what an ideal reader actually is, why it doesn’t need to be complicated, and how thinking about one specific person can make your book marketing feel much easier and more natural. If you’ve ever sat down to write a post, email, or book description and had no idea what to say, this episode will help.

New Author Marketing Playbook

FREE Book Marketing Blueprint

If you’ve been staring at your Amazon page wondering how you’re supposed to get more book reviews without pestering readers, paying for them, or accidentally crossing one of Amazon’s rules, this episode is for you. Because the answer isn’t to chase harder or give away more copies and hope for the best. There’s a much smarter way to build legitimate reviews over time, and it starts with changing what you’re focusing on in the first place.

FREE Book Marketing Blueprint

If you write fiction, you’ve probably heard book marketing advice that sounds like it was made for a business author. And if you write nonfiction, you’ve probably looked at BookTok-style marketing and wondered how any of it applies to you. The truth is, fiction and nonfiction book marketing aren’t completely different, but the reason readers buy is. In this episode, Jenn breaks down the distinction that makes marketing advice much easier to evaluate, so you can stop copying tactics that don’t fit your book and start marketing in a way that makes sense for the readers you actually want to reach.

90-Day Book Sales System

If your book sales are slow, it’s easy to assume the answer is more visibility and start wondering whether Amazon Ads, Facebook ads, or paid book promotion will finally get things moving. But before you spend a dollar on ads, there’s one question you need to answer first: what are the readers who already find your book doing next?

In this episode, Jenn explains how to tell whether you truly have a visibility problem or whether something else in your book marketing is stopping readers before they buy. If you’ve been trying to sell more books, grow your audience, improve your book sales, or figure out whether paid advertising is worth it, this episode will help you make a much smarter decision before putting money behind your marketing.

90-Day Book Sales System

FREE Book Marketing Blueprint

If the thought of marketing your book makes you feel like you have to turn your personal life into content, this episode is for you. You do not need to become a personal brand, share your family, show your face constantly, or give readers unlimited access to your life to market your book successfully. Jenn breaks down how authors can build a recognizable, trustworthy author brand by focusing on the reader, the book, and the ideas or emotional experience surrounding it. If you’ve been searching for how to market a book without social media burnout, how to sell books without sharing your personal life, or how to build an author platform while staying private, this episode will show you what to do instead.

FREE Book Marketing Blueprint

90-Day Book Sales System

If you’ve been marketing your book consistently but still aren’t seeing the sales you expected, the answer may not be to post more, switch platforms, or start over. In this episode, Jenn breaks down how to follow your reader’s journey, identify the exact point where your book marketing stops working, and determine what actually needs your attention. Plus, she shares how one author’s analytics revealed that the platform she thought she needed to prioritize wasn’t the one driving readers to her books and email list. Before you change your entire book marketing strategy, use this process to stop guessing and find the real problem.

LINKS

Download the Book Marketing Blueprint for free!

If you’re preparing to publish a book but have no email list, few followers, and no established readership, this episode gives you a clear place to start. Jenn breaks down a practical 90-day book marketing plan for building your author platform, connecting with your ideal readers, growing your email list, and creating interest in your book before launch. You’ll learn what to focus on during each 30-day phase, what you can safely postpone, and why you don’t need a massive audience to launch your book successfully.

LINKS

The Book Marketing Blueprint

The New Author Marketing Playbook

Done-WITH-You Sessions

If your book launch didn't go the way you planned and you've been quietly wondering what that means for your book's future, this episode is specifically for you. Jenn breaks down the three most common reasons launches underperform (none of which are the book itself), the four-step recovery framework that turns a disappointing launch into consistent long-term sales, and the most important mindset shift for any author on the other side of a launch that didn't land. Your launch was a moment. Your book's story isn't over.

FREE Book Marketing Blueprint

The 90-Day Book Sales System

Done-WITH-You Services:

• Social Growth Sessions
• Next Level Marketing Sessions

If you have an email list you've been ignoring because it feels too small to matter, or you've been sending newsletters that feel good but aren't selling books, this episode is going to change how you think about email entirely. Jenn breaks down why social media and email are not doing the same job, the three most common reasons email lists stop growing, and why a list of 340 people can outsell a social media following of 2,000 when you know what to say. Plus the simple three-email rotation that turns a relationship list into a sales channel.

FREE Book Marketing Blueprint

The 90-Day Book Sales System

Done-WITH-You Services:

• Social Growth Sessions
• Next Level Marketing Sessions

If you have more than one book out and you've been treating each one as a separate marketing project, this episode is going to change how you think about your entire author platform. Jenn breaks down why multi-book marketing requires a completely different strategy than single-book marketing, what fiction and nonfiction authors each need to do differently, and the one shift that gets your backlist working for you instead of quietly fading in the background. If your books aren't selling together the way they should, this is why.

FREE Book Marketing Blueprint

The 90-Day Book Sales System

Done-WITH-You Services:

• Social Growth Sessions
• Next Level Marketing Sessions

You're showing up. You're posting consistently. You've made sales. And your numbers haven't moved in months. In this episode, Jenn breaks down exactly why the book marketing plateau happens, how to diagnose which type you're dealing with, and the three specific shifts that break through it. This one is for the author who is already doing the work and needs the strategy underneath it to finally catch up.

FREE Book Marketing Blueprint

The 90-Day Book Sales System

Done-WITH-You Services:

• Social Growth Sessions
• Next Level Marketing Sessions

If you've paid for book marketing help before, did the work, and still didn't see results. Your skepticism is valid, and this episode is going to honor that. Jenn breaks down the three real reasons book marketing programs don't work for most authors, what's actually missing when tactics don't land, and what needs to be in place before any strategy can do its job. No overselling, no shortcuts, just an honest conversation about what's different when marketing is built on the right foundation.

The 90-Day Book Sales System

Done-WITH-You Services:

• Social Growth Sessions
• Next Level Marketing Sessions

Watch the video on YouTube

This episode is for the author who is already showing up, already trying, and still not seeing her marketing move the needle. Because the problem isn't the effort. It's where the effort is going. Jenn breaks down why most authors aren't losing time to marketing. They're losing it to the chaos around marketing. And what actually changes when you have a clear system underneath everything you create. If you've been telling yourself you'll get serious about this when things slow down, this one is worth your time right now.

Book Marketing Blueprint FREE download

The 90-Day Book Sales System

If you write in a niche genre and you've been told (or have started to believe) that your book is just too specific to market effectively, this episode is for you. Jenn breaks down why niche isn't the obstacle it feels like, why generic book marketing advice fails specific authors, and what a marketing strategy actually looks like when you write for a very particular reader. Whether you write in a niche genre, across multiple genres, or for a deeply specific audience, this one will change how you think about finding your readers.

The 90-Day Book Sales System includes the New Author Marketing Playbook, built specifically for pre-published authors who want a real plan before their book comes out.

Social Growth Sessions

Three years ago, Jenn watched an author with 8,000 engaged Instagram followers sell zero copies of her book, and the reason had nothing to do with her platform or her content quality. In this episode, she shares what was actually missing, and contrasts it with a second author who had fewer than 1,000 followers and was outselling authors with ten times her audience. If you've been showing up, building an audience, and still not selling, this episode is going to name exactly what's getting in the way.

LINKS

90-Day Book Sales System

Done-WITH-You Sessions

If your content is getting engagement but your book isn't selling, this episode is going to name exactly what's happening - and it's not what most authors expect. Jenn breaks down why showing up consistently isn't enough on its own, what the missing piece in most authors' content actually is, and what it looks like to create content that moves readers from I love following you to I'm buying your book. Simple, practical, and the kind of shift that changes how you think about every post you create going forward.

Free Resource: Download the Book Marketing Blueprint - a free 15-minute diagnostic that shows you exactly which pieces of your marketing foundation are missing.

The 90-Day Book Sales System includes the New Author Marketing Playbook, built specifically for pre-published authors who want a real plan before their book comes out.

If you've been avoiding book marketing because every example you've seen requires putting your personal life online - your face, your story, your daily life as content - this episode is going to change how you see what's actually required. Jenn breaks down the difference between personal branding and book marketing, why you don't need to share anything personal to sell your book effectively, and what reader-focused content looks like for both fiction and nonfiction authors. Whether you're a healthcare professional keeping worlds separate, writing under a pen name, or simply someone who refuses to perform a personal brand, this one's for you.

If your book isn't reaching readers and your first instinct is to post more, try a new platform, or run ads, this episode is going to stop you before you spend another dollar or another hour. Jenn breaks down the real reason most authors can't find their readers: it's not a visibility problem, it's a messaging problem. You'll learn what it actually means to market to your ideal reader (instead of everyone), why specificity is what makes readers stop scrolling, and the one question you need to answer before you create another piece of content. Works for both fiction and nonfiction authors.

Free Resource: Download the Book Marketing Blueprint - a free 15-minute diagnostic that shows you exactly which pieces of your marketing foundation are missing.

The 90-Day Book Sales System includes the New Author Marketing Playbook, built specifically for pre-published authors who want a real plan before their book comes out.

If your book isn't published yet and you keep telling yourself you'll figure out marketing after it's done, this episode is specifically for you. Jenn dePaula breaks down the real reason pre-published authors struggle to post, why waiting until launch day is the single most common regret she hears from authors, and the belief shift that changes everything: you're not marketing a book that doesn't exist. You're showing up for the reader your book is being written for. Includes Rachel's full story - from hesitation to 187 email subscribers and 94 first-week sales.

Free Resource: Download the Book Marketing Blueprint - a free 15-minute diagnostic that shows you exactly which pieces of your marketing foundation are missing.

The 90-Day Book Sales System includes the New Author Marketing Playbook, built specifically for pre-published authors who want a real plan before their book comes out.

Are you constantly staring at a blank screen wondering what to post about your book? You're not alone and it's not a creativity problem. In this episode, Jenn breaks down the real reason authors run out of content ideas: missing core messages. Learn what core messages actually are, what they look like for fiction vs. nonfiction authors, and why identifying them is the one thing that makes content creation feel simple instead of exhausting.

Free Resource: Download the Book Marketing Blueprint - a free 15-minute diagnostic that shows you exactly which pieces of your marketing foundation are missing.

The 90-Day Book Sales System - the complete step-by-step system that builds your foundation first, then your content plan, email list, and sales strategy.

You've downloaded the content ideas. You've saved the post templates. You're creating more content than ever before... but your book still isn't selling. Here's why: More post ideas without a system just creates more work. In this video, I'm showing you the conversion system you actually need - the three types of content, how to build an email list you own, and how to sell your book without feeling gross. Stop chasing random post ideas and build a system that converts.

LINKS

Get the 90-Day Book Sales System →

Grab the free Book Marketing Blueprint →

You're posting consistently, showing up on social media, doing "all the things"... but your book still isn't selling. Here's why: you're missing the marketing foundation that every successful author has. In this video, I'm breaking down the 3 essential pieces you need BEFORE you post another thing, and showing you exactly how to build them so your marketing actually converts to book sales.

LINKS

Book Marketing Blueprint FREE download

NEW RESOURCE: The 90-Day Book Sales System

If the idea of marketing your book makes you want to crawl under your desk (because showing up online, doing videos, or constantly “engaging” just feels exhausting) you’re going to breathe a sigh of relief.

In this episode, I’m pulling back the curtain on how introverted authors can market their books without draining their energy or faking an extroverted persona.

You'll walk away from this episode:

• Feeling relieved that there’s nothing wrong with you (just the advice you’ve been given).
• Clear on how to build real connections with readers, without showing your face or being “on” all the time.
• Empowered to use your strengths as a writer to grow your platform in a way that feels natural.
• Equipped with simple, low-pressure strategies that actually work for you.
• Confident that yes, you can sell books and stay true to who you are.

This isn’t about learning more. It’s about unlearning what doesn’t work and finally feeling good about how you show up. If you’ve ever whispered, “I hate marketing,” this one’s for you.

FREE Book Marketing Blueprint

Book Marketing Starter Kit

You're posting about your book on social media, but nothing's happening. A few likes from friends. No real engagement. No significant growth.

Here's what most authors don't realize: the problem isn't just your content. It's that you skipped the three essential steps that make social media actually work.

In this video, I'm showing you exactly what successful authors do BEFORE they start posting - the foundation that transforms random posts into strategic marketing that actually gives you results.

Stop guessing. Start building the foundation that makes your social media work.

FREE Book Marketing Blueprint

Book Marketing Starter Kit

You're showing up on social media. You're posting about your book. But when you check your sales... nothing is happening.

If you've been creating content but seeing zero momentum, this episode will show you exactly what's keeping you stuck and the three specific things that need to change.

Spoiler: It's not about posting more or being on more platforms.

In this episode, I break down:

• The exact symptoms that tell you your marketing isn't working (and why)
• What successful authors are doing differently that you're not
• The foundation you need before any social media strategy will actually work

Stop posting and praying. Start being strategic.

LINKS

FREE Book Marketing Blueprint

Book Marketing Starter Kit

Newsletter Starter Kit

If you're watching other authors' books take off while yours feels invisible, this one's for you.

Those "overnight successes" you're seeing? Most aren't real, and they're definitely not sustainable. What you need isn't another viral moment or gimmicky tactic - you need a marketing strategy that builds a real audience who actually wants to read your books.

In this episode, I'm sharing:

• Why speed isn't the metric that matters
• The "Sustainable Authority Approach" to building long-term readership
• A real client story of tripling book sales without going viral
• The three parts of sustainable marketing: depth over speed, systems over scrambling, and relationships over reach

Remember: you're not behind. Your timeline doesn't have to look like anyone else's.

LINKS

The Book Marketing Starter Kit

Newsletter Starter Kit for Authors

If you’ve been stuck in the cycle of “do more to sell more,” this episode is going to feel like a breath of fresh air.

The truth? You don’t need to be everywhere or do everything to grow your platform and actually sell books. In fact, trying to do all the things is probably why you're feeling burned out and seeing inconsistent results.

In this episode, I’m breaking down exactly how to sell more books without sacrificing your writing time, your energy, or your sanity. You’ll learn the three key pillars that consistently successful authors focus on. And spoiler alert: none of them involve chasing trends or showing up on five social platforms at once.

Whether you're launching your first book or you're deep into your backlist with flatlined sales, this episode will help you shift your marketing mindset and give you a clear, doable strategy to connect with readers in a way that feels authentic (and actually works).

We’ll talk about:

• How to stop treating marketing like a one-size-fits-all checklist
• Why knowing your reader on a deeper level changes everything
• What it really means to create a visibility plan that works for you
• How to build trust and connection beyond social media
• And why less marketing (done right) leads to more book sales

If you’re ready to stop spinning your wheels and start marketing smarter, not harder, this episode is your starting point.

Build your author platform without the stress by downloading my FREE No-stress Guide: https://jenndepaula.com/author-platform-guide

Download my FREE Book Marketing Blueprint to start building a foundation that actually works: https://jenndepaula.com/book-marketing-blueprint

Want the complete system for building a thriving author platform? Learn more about The Author Circle membership: https://jenndepaula.com/the-author-circle

Are you exhausted from posting content that gets likes but zero book sales? You're not alone. Most authors are stuck in what I call "pebble marketing" - scattering their efforts everywhere and wondering why nothing's working.

Here's the truth: you don't have a follower problem, you have a targeting problem.

In this episode, I'm breaking down the exact strategy to find readers who are already looking for books like yours and are ready to buy. No more throwing content at the wall and hoping something sticks.

• Why targeting "all romance readers" is killing your sales
• The difference between browsers and buyers (and why you've been focusing on the wrong one)
• The 3-layer system to identify your ideal buyers
• Where your readers actually hang out (hint: it's probably not where other authors are)
• My 5-step action plan to start attracting buyers today

Stop wasting time on vanity metrics and start building an audience that actually supports your books. Your ideal readers are out there. You just need to know how to find them.

Download my FREE Book Marketing Blueprint to start building a foundation that actually works: https://jenndepaula.com/book-marketing-blueprint

Want the complete system for building a thriving author platform? Learn more about The Author Circle membership: https://jenndepaula.com/the-author-circle

Stop spinning your wheels on social media! In this video, I break down the #1 mistake authors make when marketing their books and show you the complete 3-part system that actually sells books consistently.

The Author Circle

Let’s be honest—most authors don’t have hours to pour into content every week. And yet, if you want to sell books, connect with readers, and stay visible… you need content.

But creating it from scratch every single week? That’s the fast track to burnout.

In this episode, Jenn walks you through a simple, strategic system that helps you create authentic, effective content in less than an hour a week. This is the exact method we teach inside the Author Marketing Assistant—and it’s designed to make your content not only easier to create, but also way more powerful.

LINKS

The Author Marketing Assistant

If legal stuff makes your head spin, you’re not alone.

But here’s the truth: understanding a few key legal basics can save you major headaches later (and possibly even your bank account).

That’s why I asked intellectual property and business attorney Olivia Mayness, to join me on Book Marketing Simplified. Olivia breaks it all down in a way that’s clear, smart, and actually doable. Olivia’s not just a legal expert, she’s also a creative herself, which means she gets what authors need.

We talk about the most common legal blind spots authors face like:

• if authors can use lyrics or quotes in their books
• how to protect your book from AI
• if authors should trademark a book title

and much more.

Whether you're self-published, traditionally published, or somewhere in between, this episode will help you move forward with clarity and avoid some scary mistakes down the road.

Connect with Olivia on LinkedIn

Check out her law firm’s website and blog at thelawspot.com

Your Next Steps:

• Free Downloads: https://jenndepaula.com/free-downloads
• DIY Book Marketing Resources: https://jenndepaula.com/solutions
• Done-With-You Services: https://jenndepaula.com/sessions
• Connect on Social: https://www.instagram.com/jenndepaulabookmarketing/

Not sure what to do first when it comes to book marketing? You’re not behind—you just need a plan. In this episode of Book Marketing Simplified, Jenn shares a straightforward three-step strategy to help authors get unstuck and start marketing their book with clarity and confidence. Whether you’re staring at a blinking cursor or feeling scattered by too many options, this episode will help you find your footing and build a marketing rhythm you can actually stick with. Perfect for fiction and nonfiction authors who want to market their books—without losing their writing time or their minds.

Book Marketing Blueprint (free)

Book Marketing Starter Kit

Author Marketing Assistant

Feeling overwhelmed by scattered book marketing strategies that aren’t helping you sell books? In this episode, Jenn breaks down why most author marketing feels frustrating and what to do instead. You’ll learn how to create a simple system rooted in clarity, connection, and consistency to finally start seeing results. Perfect for fiction and non-fiction authors who want to market smarter, not harder.

Marketing in Minutes

Author Marketing Assistant

Hate writing emails? Feel like you're just bothering people when you hit "send"? You're not alone and you're not doing it wrong. In this episode, we’re flipping the script on email marketing and showing you how to write simple, reader-friendly emails that build trust and sell books. By the end of this episode, you’ll have everything you need to write one email this week that actually works.

LINKS

The Ultimate Newsletter Checklist

Newsletter Starter Kit

Publishing a book is an exciting time. But with so many options (traditional, hybrid, and self-publishing) and so much conflicting advice, it’s easy to feel confused about which path is right for you.

In this special episode (and our first-ever interview!) I’m joined by bestselling author and publishing strategist Elizabeth Lyons. With decades of experience helping authors publish with clarity and confidence, Elizabeth is pulling back the curtain on the red flags every author should look out for.

We dive into:

• The real differences between traditional, hybrid, and self-publishing
• The most common (and costly) publishing mistakes authors make
• Why self-publishing is more empowering than you think

If you're navigating your publishing journey or trying to decide which route to take, this conversation will help you move forward with clarity.

Tune in and get the insight every author deserves before they publish.

“Which Publishing Approach is Best for YOU?” by Elizabeth Lyons at publishaprofitablebook.com

“7 Critical Questions to Ask Hybrid Publishers” by Elizabeth Lyons at publishaprofitablebook.com

If you feel like you’re constantly marketing but still not seeing book sales, you might be pouring your energy into the wrong strategies.

In this episode, Jenn & Marcus discuss how you can stop spinning your wheels and start focusing on what actually moves the needle for you and your book.

You’ll learn:

• Common marketing tactics that waste time and money (and how to avoid them).
• Which analytics and metrics matter the most when assessing marketing efforts.
• A simple framework to map out your reader’s journey through your marketing funnel.
• 
  

Grab the free Pick Your Platform guide to clarify where you should show up online:

https://jenndepaula.com/platform

Ready to create a book marketing plan that works for you?

Check out the Book Marketing Starter Kit:

https://jenndepaula.com/book-marketing-starter-kit

There’s nothing more discouraging than pouring your heart into a book… only to watch sales stall or never take off at all. But before you assume your book is the problem, let’s take a closer look.

Because chances are, it’s not your writing. It’s your marketing.

In this episode, Marcus and I walk you through a 5-step Book Sales Audit to help you pinpoint exactly where things may be going wrong.

You'll learn what to look for, what to tweak, and how to breathe new life into your sales.

Whether your sales have stalled or you just want to make sure you’re set up for long-term success, this episode will give you clear, actionable strategies to move forward with confidence.

Step 1: Cover Check

Is your cover genre-appropriate and professional? If it doesn’t look like a bestseller, people won’t buy.

Step 2: Book Description & Hook

Does your blurb sell the story, or is it just a summary? Strong copywriting increases conversions.

Step 3: Pricing Strategy

Are you priced competitively? Sometimes a simple pricing tweak can make a huge difference.

Step 4: Audience Targeting

Do you know who your ideal reader is? What they are looking for? What they respond to?

Step 5: Visibility & Discoverability

Are your keywords, categories, and descriptions optimized for searchability?

• Sales fluctuate and that’s perfectly normal. If your sales go down a bit, it’s a great time to reassess and make some changes or adjustments.
• How often are you posting or promoting? Staying at the front of your readers mind is key. Check to see when you last talked about your book on social media, with your newsletter, in your marketing.
• Stick with it and give it time. Marketing your book is a long game. It’s not something that happens overnight. Stick with it and have a long term vision - don’t just focus around the release date.

Is it luck? Timing? Maybe. But when you peel back the curtain on authors who consistently sell books and grow an audience, you’ll find they’re playing a different game entirely.

In this episode, we’re breaking down the 5 habits that separate successful authors from the ones still spinning their wheels (and no, it’s not just about being good at Instagram).

You’ll learn:

• Why showing up (even when you don’t feel like it) matters more than you think
• How to actually connect with your ideal readers
• The power of partnerships (and how to start one even if you’re new)
• Why talking less about your book might help you sell more
• And how one small mindset shift could unlock long-term results

Ready to make one small shift that could change everything? Tune in now and walk away with something you can put into action this week.

Episode notes, transcript, and podcast links are at http://jenndepaula.com/podcast/83

Free Download: Book Marketing Blueprint

Feeling overwhelmed by all the marketing platforms out there?

You’re not alone. Many authors burn out trying to be everywhere at once—but the ones who thrive know exactly where to focus their efforts.

In this episode, we’ll break down how to choose the right platforms for your book marketing based on what actually works for you.

You'll learn how to:

• Cut through the noise and focus on what truly moves the needle
• Choose platforms that fit your strengths (and ditch the ones that drain you)
• Align your marketing strategy with your long-term goals

If you’ve been wondering where you should be marketing your book - both online and offline - this episode will give you the clarity and confidence you need.

Tune in now and download Pick Your Platform to map out your ideal marketing strategy!

Finding the time and energy to create social media posts for marketing while you're writing your book can be one of the biggest challenges authors face. Jenn has a couple quick tips to help you maintain those connections with your readers online without taking too much time away from your writing.

LINKS

Stand Out Social Media for Authors

A lot of online advice about book marketing includes hiring a Public Relations specialist. But what do PR agencies and publicists do, and at what stage of an author's career is it a good idea to hire one?

LINKS

Mary O'Donohue, Strategic Media Coach and Author

The Author Circle

If you're toying with the idea of hiring someone to do your social media for you, there are some important things for you to first consider. Many times we think that just handing off our social media for someone else to manage will give us the results that we want. But that isn't always the case. Here are some things that you should do FIRST before hiring someone to manage your social media accounts.

Try The Author Circle for a month to get questions answered by fellow authors and access exclusive member guides and monthly office hours with Jenn.

Another frequent question I get from new authors leading up to their new book release is: “What should my expectations be?” Having a long-term marketing plan, paired with reasonable expectations, can keep us from getting discouraged and keep our sales rolling in well beyond the launch.

Download our free author resources, including:

• The Book Marketing Blueprint
• What Authors Can Post Before They Publish
• The Ultimate Newsletter Checklist
• 50 Content Ideas for Writers

You can also try The Author Circle for a month to get questions answered by fellow authors and access exclusive member guides and monthly office hours with Jenn.

I can teach you all of the book marketing strategies and show you everything that you need to do to sell your books, but if you are struggling with this particular mindset, you won't see the success that you're looking for.

LINKS

The Author Circle

Once authors have addressed the visibility problem we covered in part one of this discussion on why our book isn't selling, the next big factor is how to convert that engagement into a sale.

Stand Out Social Media for Authors