Explore every episode of the podcast Blogging with Lesli Peterson
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Google-Gate, TikTok, and the Art of Business Survival | 20 Jan 2025 | 00:19:18 | |
TikTok doesn't appear to be going anywhere... but the whole debacle has been triggering. In this episode I review with you all the lessons learned from Google-gate. My hope is that you will give them some attention so that you can prepare for the next impact, before it happens. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| The Shift from Google to Pinterest with Tony Hill | 13 Jan 2025 | 00:45:21 | |
So grateful that Tony Hill sat with me for this extra-long episode. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| Smart Strategies to Keep (and Let Go) in Your Business for 2025 | 06 Jan 2025 | 00:16:26 | |
People have asked me what I'm doing different in 2025 -- and what processes I'm keeping. I put a lot of thought into it over the holiday, and here's where I landed. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| How Would You Spend a Big Cash Infusion to Grow Your Business in 2025? | 16 Dec 2024 | 00:10:23 | |
Thanks for the question Erin! FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| 6 Steps to Reduce Decision Fatigue and Increase Creativity | 02 Dec 2024 | 00:25:22 | |
Decision Fatigue is real, but these simple steps can make a world of difference in your business in 2025. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| 2024 Software audit: What stays, what goes, and what is new?? | 18 Nov 2024 | 00:18:17 | |
Here are the tools I mention that stayed in the 'Stay' pile: FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| 5 Pinterest SEO Revelations | 11 Nov 2024 | 00:20:38 | |
I've been studying Pinterest SEO like a mad woman. Here are five critical things I've learned lately. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| How do you know if your newsletter efforts are 'worth it'? | 04 Nov 2024 | 00:21:19 | |
I can't answer that for you, because I don't know what business model you've built for yourself. But I can tell you some considerations... and what I would focus on besides just growth. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| What does it really mean to diversify? | 30 Oct 2024 | 00:17:54 | |
Diversification doesn't have to mean starting multiple sites... it can mean multiple income streams. Let's talk on it. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| Seasonal Trends Can Increase Your Ad Success | 21 Oct 2024 | 00:21:26 | |
I've noticed more people using ads to increase their email list... I love it! FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| Order Bumps, Upsells and Downsells (Oh My!) | 09 Oct 2024 | 00:15:56 | |
What is the difference between an order bump and upsell? What order do I offer these? Should I do all of them? FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| What 'No SEO' Really Means for My Blogs (And What I'm Still Doing) | 07 Oct 2024 | 00:10:25 | |
J.S. asked me to explain a little more what "no SEO" means... hope this helps! FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| Why I’m Ditching SEO: The Surprising Strategy Behind My New Sites | 02 Oct 2024 | 00:17:38 | |
I told you in the last episode that I'm not focusing on SEO. Why... and what am I doing? FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| I'm Building A New Blog... Here's How I've Prepped For It | 30 Sep 2024 | 00:22:43 | |
Last week I shared with you an abbreviated process that I taught as a 3-hour workshop at OWAA. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| The Journey From a Blog to a Membership with Lyn Mettler | 27 Sep 2024 | 00:48:58 | |
Special thank you to Lyn Mettler, a long-time friend, who came on to share with us about her transition from being a travel journalist/blogger to owning a membership program. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| Key Strategies for Success in a Changing Landscape | 25 Sep 2024 | 00:19:55 | |
Thankful for the opportunity to work with several groups of people at OWAA, presenting an extended workshop. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| 6 Ways to Use Affiliates in Your Email Marketing | 18 Sep 2024 | 00:13:08 | |
We know email makes us money... and affiliates make us money... so why not put them together and grow your revenue exponentially! FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| How to use Substack (and how NOT to use it!) | 13 Sep 2024 | 00:18:32 | |
I am not anti-Substack! But there is one way some people are using it that I have to speak out against. Let's chat about it! FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| Forget SEO: How Email Marketing Fueled a $100M Business Sale | 11 Sep 2024 | 00:19:41 | |
It's cliche, but true. You own your list. Make it work for you. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| Is Blogging Still Profitable? Insights with Mediavine's Jenny Guy | 06 Sep 2024 | 00:31:15 | |
Jenny Guy, VP of Marketing and Communications at Mediavine, joins the podcast today. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| SendOwl to ThriveCart: Why I made the transition | 04 Sep 2024 | 00:17:12 | |
Learn about why I started with SendOwl... and why I moved to ThriveCart. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| The Three Essential Lead Magnets Every Blogger Needs | 02 Sep 2024 | 00:14:12 | |
We've talked about these lead magnet types before... but never about how they work together! FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| Selling on Etsy: The Power of Researching Before You Start | 28 Aug 2024 | 00:12:11 | |
This tool is what you need to boost your chance of succeeding on Etsy. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| Chatting with Claudia Leroy on Passion, Products, and Prioritizing | 26 Aug 2024 | 00:38:14 | |
I am thrilled to have Claudia LeRoy from Claudia Travels return to the microphone! FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| Crafting Persuasive Sales Emails: The 'It's Not Your Fault' Strategy | 23 Aug 2024 | 00:18:01 | |
We're still getting ready for Black Friday... hoping this persuasive email technique can help. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| 6 Ways to Build Trust, Authority, and Expertise on Your Sales Page | 21 Aug 2024 | 00:19:05 | |
Black Friday is coming... let's get ready over the coming weeks! FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| Rebuilding with Integrity: Sarah Gilliland’s Fresh Start | 19 Aug 2024 | 00:31:07 | |
Loved having Sarah Gilliland here from On The Road With Sarah. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| Should you increase your prices? | 14 Aug 2024 | 00:16:51 | |
Whether you're thinking about brand packages or digital products, I'm guessing that you could increase your prices. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| What Type of "Freebie" Works Best in Your Sales Sequence? | 09 Aug 2024 | 00:10:01 | |
Do you use freebies in your sales sequence? I do... but I'm making a 1 month change to test out a different approach. Here's why. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| Google Loses Their Antitrust Suit: Will This Impact Bloggers? | 06 Aug 2024 | 00:14:31 | |
FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| Email Strategies and Product Sales for Bloggers with Cassie Pearse | 05 Aug 2024 | 00:35:24 | |
I loved having Cass join me on this episode - she's always so much fun to chat with. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| Survey Your Customers After A Purchase | 02 Aug 2024 | 00:18:31 | |
I am a huge believer of talking to your customers as much as possible. A survey is a great way to do that. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| Conflict with a client or a writer? Use this approach! | 31 Jul 2024 | 00:16:45 | |
The DEARMAN approach has been around a long time... and it's great for asserting your needs with your kids or your significant other. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| Finding Focus: Dr Angela Caveney's Journey to Serving Her Ideal Audience | 29 Jul 2024 | 00:39:55 | |
Today I chat with Dr Angela Caveney (Angi) about her blog (Midlife Reimagined), membership and products... about how she is beginning to make a shift in her target audience so that she continues to serve while feeding her passions. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| Tips From a First Timer's KDP Publisher | 26 Jul 2024 | 00:23:55 | |
I have my first KDP book on Amazon! Ta-da! FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| With so much to do, what should you prioritize? | 24 Jul 2024 | 00:22:01 | |
Prioritizing your work can be challenging. And especially now, I find that many bloggers are still prioritizing writing new content over the 5 most important pillars to increasing revenue: email, personas, products, sales and ads. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| Balancing Blogging and Products with Teresa Kulczycki | 22 Jul 2024 | 00:30:41 | |
Teresa Kulczycki from An Acre in the City joins me today to discuss when to start creating products and whether or not web stories are worth the effort. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| Sometimes a 404 error is A-OK! | 19 Jul 2024 | 00:11:47 | |
Every wonder if you should redirect? Should it be a 404 or a 301? What if there is nothing to redirect to? Here's what you need to know! FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| How Self-Worth Impacts Your Business Journey | 17 Jul 2024 | 00:12:12 | |
I get a bit vulnerable here... but I think it's important because so many of us struggle with self worth. Here's a little of my story and what I'm working on in that regard. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| Leveraging Your Book to Boost Blog Revenue with Amy Piper | 15 Jul 2024 | 00:34:22 | |
Amy Piper from Follow the Piper joins me today to talk about her book... product ladders using those books and personas, and more! FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| Boost Your Email List with Effective Bundle Collaborations | 12 Jul 2024 | 00:23:45 | |
Today I delve into the power of bundle collaborations to grow your email list.
FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| Could Imposter Syndrome Be a Clue That You’re on the Right Track? | 10 Jul 2024 | 00:16:56 | |
Do you ever get imposter syndrome? FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| Adapting to Change with Sarah Auerswald | 08 Jul 2024 | 00:29:02 | |
Sarah is founder of momsla.com FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| What product should I be building? (episode 205) | 05 Jul 2024 | 00:20:11 | |
I get this question so often, but I can't give you an answer. YOU know your audience so much better than I ever will. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| Why does gratitude matter as a business owner? (episode 204) | 03 Jul 2024 | 00:13:43 | |
A regular inventory of what you have to be thankful for WILL make a difference in your life and your business. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| How to sell featured listings, plus ideas to grow your email list with Abbie Alter (episode 203) | 01 Jul 2024 | 00:31:40 | |
Mondays are for chatting with bloggers from the Insider Membership about what's happening in their blogging business. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| 10 Reasons Your Digital Product Might Be Failing (Inspired by NASA) | 28 Jun 2024 | 00:23:36 | |
There were two NASA "fails" in the news this week... which got me thinking about our own failures. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| The Key to Building Connections and Trust in Your Business | 26 Jun 2024 | 00:22:27 | |
5 tips about crafting your story.... plus 20+ story prompts FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| Gary Arndt Guest Hosts the 200th Episode: Was This Podcast the Right Move? | 24 Jun 2024 | 00:40:07 | |
You may or may not know that my friend Gary Arndt is the very reason why I started this podcast. FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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| Consider a Quiz for Your Next Universal Lead Magnet | 21 Jun 2024 | 00:12:48 | |
FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/
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