Block by Block: A Show on Web3 Growth Marketing – Details, episodes & analysis

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Block by Block: A Show on Web3 Growth Marketing

Peter Abilla

Business

Technology

Frequency: 1 episode/4d. Total Eps: 83

Each week, I sit down with the innovators and builders shaping the future of crypto and web3.

Growth isn’t a sprint; it’s a process—built gradually, step by step, block by block.

Let’s build something incredible, together. All onchain.

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https://app.infinex.xyz/?r=B2KSQJ77
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https://www.blockbyblock.show/2437435/episodes
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https://www.blockbyblock.show/2437435/contributors
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Score global : 42%

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[PODCAST] Gavin Thomas on Smart Transparency on TEN Protocol Layer 2

Wednesday, November 5, 2025 • Duration 47:40

Summary

In this conversation, Gavin introduces TEN Protocol, a Layer 2 on Ethereum focused on balancing privacy and transparency in smart contracts. He explains the idea of “smart transparency,” enabling developers to define which data stays private and which remains public. Gavin discusses how this flexibility opens new use cases in gaming, trading, and enterprise applications, while maintaining Ethereum compatibility. He also talks about privacy technologies like TEEs, the importance of developer adoption, and how privacy could reshape the future of on-chain trading and DeFi.

Takeaways

— TEN Protocol brings selective transparency to Ethereum smart contracts.

— Smart transparency gives developers fine-grained control over visibility of data.

— The developer experience is low friction and familiar to Ethereum builders.

— Key use cases include gaming, finance, and privacy-sensitive applications.

— Trusted Execution Environments (TEEs) ensure secure and private computation.

— Developer awareness and tooling are central to growth.

— Privacy is becoming a necessary layer in blockchain design.

— Enterprise adoption will follow as privacy standards mature.

— Competition spans both traditional and emerging privacy protocols.

— Private trading and dark pool-style DEXs may define the next era of DeFi.

Chapters

(00:00) Introduction to TEN Protocol and Its Purpose

(02:50) Understanding Smart Transparency

(05:37) Developer Experience and User Interaction

(08:14) Applications and Use Cases of TEN Protocol

(TEN:52) Privacy Enhancing Technologies and Their Importance

(13:24) The Future of Privacy in Blockchain

(16:02) Enterprise Adoption and Market Strategy

(18:48) Competitive Landscape and Differentiation

(21:38) Looking Ahead: Vision for TEN Protocol

(24:16) Community Engagement and Mainnet Launch

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Supported by Infinex Super App

Follow me @shmula on X for upcoming episodes and to get in touch with me.

See other Episodes Here. And thank you to all our crypto and blockchain guests.

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[PODCAST] Casey Craig: Euphoria Finance Makes Crypto Trading Mobile-first, Fun, Fast, and Accessible

Monday, November 3, 2025 • Duration 33:23

Summary

In this episode, Casey Craig of Euphoria Finance shares how the team is reimagining derivatives trading through a mobile-first, consumer-focused design. Euphoria’s core innovation—“tap trading”—removes friction and makes trading intuitive, fast, and enjoyable. Casey explains how this simple mechanic, paired with strong technical foundations and key partnerships, positions Euphoria to attract both crypto-native and mainstream users. The conversation also explores user behavior on their massive waitlist, the community-led growth model, and how Euphoria plans to expand from retail to potential B2B use cases in the future.

Takeaways

— Euphoria Finance wants to make derivatives trading fun, fast, and accessible

— “Tap trading” reduces complexity and appeals to a broader user base

— The app’s design focuses on intuitive, mobile-first user experience

— Euphoria targets both crypto traders and everyday consumers

— Strategic partnerships strengthen their technical and market positioning

— Over one million people have joined the waitlist, showing strong early demand

— The team emphasizes a consumer-first approach to drive long-term adoption

— Reliable infrastructure underpins smooth performance and scaling

— Future plans include possible B2B integrations with other platforms

— Community engagement remains central to Euphoria’s vision

Timeline

(00:00) Introduction to Euphoria Finance

(02:40) The Concept of Tap Trading

(05:34) User Experience and Accessibility in Trading

(08:14) Target Audience and Go-to-Market Strategy

[PODCAST] From Authoring ERC-20 to LUKSO: Fabian Vogelsteller Vision for a More Human Web3

Wednesday, August 6, 2025 • Duration 59:32

Takeaways

– Fabian started in web development before entering blockchain.

– He created the ERC-20 standard, now the backbone of tokenized assets.

– Blockchain still struggles with mainstream adoption.

– LUKSO was built to fix outdated blockchain standards.

– Digital identity is essential for real Web3 engagement.

– Blockchain’s overemphasis on finance limits its potential.

– LUKSO brings a more intuitive, human-first blockchain experience.

– Community is central to LUKSO’s growth strategy.

– It enables social, not just financial, interactions.

– Future updates will improve UX and discovery.

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Summary

Fabian, co-founder of LUKSO and the mind behind ERC-20, shares how his path in blockchain started with coding and evolved into reshaping the foundations of Web3. In this conversation, he explains why today’s blockchain standards fall short, especially around digital identity and usability. With LUKSO, Fabian is pushing for a new framework centered on user-friendly design, on-chain identity, and community-driven experiences. The goal is to move beyond finance and unlock the social potential of blockchain.

⸻

Timeline

(00:00) Fabian’s origin story in blockchain

(03:00) How ERC-20 came to be

(05:53) Blockchain’s progress and what’s still missing

[PODCAST] Clayton Menzel: Unlocking Bitcoin's Potential with Babylon Labs

Monday, August 4, 2025 • Duration 33:36

Summary

Clayton Menzel, Head of Business Development at Babylon Labs, shares how Babylon is unlocking a new era of Bitcoin staking. With over 48,000 BTC staked, the platform is building native infrastructure to make Bitcoin productive without compromising security. Clayton discusses the launch of Babylon Genesis, a Bitcoin-aligned L1, and the broader vision for Bitcoin in DeFi. He also reflects on his personal path into crypto, the importance of community education, and why collaboration—not competition—defines the Bitcoin ecosystem.

Takeaways

— Babylon Labs has over 48,000 BTC staked (~$4B).

— Enables native Bitcoin staking with no wrapped assets.

— Stakers earn yield while maintaining Bitcoin’s security guarantees.

— Babylon Genesis is a new L1 purpose-built for Bitcoin staking.

— Goal: make Bitcoin a core asset in DeFi.

— Only ~1% of Bitcoin is currently staked—massive upside potential.

— Strong focus on community education and accessibility.

— The Bitcoin ecosystem thrives on collaboration, not zero-sum thinking.

— New apps and staking use cases are coming fast.

— Clayton sees this as a pivotal moment for Bitcoin utility and growth.

Timeline

(00:00) Intro to Babylon Labs and Bitcoin staking

(02:47) How native BTC staking works

(05:56) Why Babylon Genesis matters

(09:12) Clayton’s background in crypto

(12:06) Bitcoin’s future in DeFi

(14:54) Educating the Bitcoin community

[PODCAST] From REN Protocol to Garden Finance: Susruth on Fixing Fragmentation in DeFi

Wednesday, July 30, 2025 • Duration 46:52

Summary

Susruth, CEO of Garden Finance, shares how his background in cybersecurity and early work in DeFi led him to launch a cross-chain liquidity protocol focused on user custody and seamless UX. He explains how Garden leverages atomic swaps and HTLCs to enable trustless trading across blockchains, with a special focus on Bitcoin. Susruth emphasizes the need to simplify user workflows, listen to community feedback, and target specific user profiles to drive product-market fit and sustainable growth. The conversation also dives into the competitive DeFi landscape, Garden’s philosophy of building fundamental rails, and plans to expand across chains.

Takeaways

– Susruth’s crypto journey started with a cybersecurity interest and early exposure to Ethereum and DeFi

– He worked on foundational DeFi projects like Republic Protocol and REN before founding Garden

– Garden Finance focuses on solving cross-chain liquidity fragmentation while preserving user custody

– Atomic swaps and HTLCs are key primitives for enabling trustless trades, especially with Bitcoin

– The Garden philosophy draws from global financial systems, emphasizing interoperability

– A great user experience and safe, simple workflows are core to the product vision

– Differentiation in the crowded DeFi space comes from targeting niche users and building defensible rails

– Community feedback is crucial to iterating the product and identifying the “one ideal user”

– Sustained volume growth depends on strong customer engagement and retention

– Garden aims to expand to multiple chains and become a core infrastructure layer in DeFi

Timeline

[PODCAST] How XION is Redefining User Experience in Crypto with Adam Bates

Monday, July 28, 2025 • Duration 54:57

Summary

Adam Bates, Chief Marketing Officer at XION, shares his journey into blockchain and his focus on simplifying complex crypto concepts for mass understanding. He stresses that user experience is the key driver for blockchain adoption, highlighting the importance of intuitive design, storytelling, and strong community-building. Bates explains how XION differentiates itself with seamless onboarding, no gas fees, and strategic partnerships that build trust. The conversation covers challenges in crypto marketing, the role of human-centric branding, and the future of blockchain as a user-first ecosystem.

Takeaways
- Simplifying blockchain concepts is vital for wider adoption.
- User experience drives trust and retention in crypto.
- Community-building fosters long-term brand loyalty.
- Storytelling is a core element of successful marketing.
- XION’s focus includes no gas fees and frictionless onboarding.
- Partnerships with recognized brands enhance credibility.
- User acquisition and retention remain key industry challenges.
- Marketing should humanize blockchain technology.
- The future of blockchain depends on prioritizing accessibility and user needs.

Timeline
(00:00) Introduction to Adam Bates and XION
(02:43) Adam’s journey in blockchain and marketing
(05:42) Simplifying blockchain messaging
(08:15) XION’s approach to user experience
(11:23) The role of marketing in blockchain adoption
(14:13) Challenges in the crypto space
(16:50) Building community and relationships
(19:28) User-centric design in blockchain
(22:24) XION’s partnerships and future plans
(29:32) Empowering entrepreneurs in Web3
(30:46) Marketing innovations with blockchain
(32:41) Building brands on XION
(34:29) Customer retention strategies
(37:30) Human-centric blockchain experiences
(41:59) Storytelling in blockchain
(49:32) Returning to marketing fundamentals

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Episode is brought to you by Infinex . Experience crypto designed for humans:

[PODCAST] Michael Sena: How Recall Network Is Creating a Reputation System for AI Agents

Wednesday, July 23, 2025 • Duration 01:00:52

Summary

Michael Cena, co-founder of Recall Network, outlines a vision for building the discovery and trust layer for the internet of AI agents. He introduces AgentRank, a reputation system modeled after PageRank, to evaluate and surface trustworthy agents in a future where agents interact, contract, and collaborate with one another. Cena emphasizes the importance of agent memory, human-in-the-loop curation, and economic incentives to ensure quality rankings. The conversation explores Recall’s current progress, including its testnet and agent competitions, while also touching on broader implications for marketing, creativity, and decentralized identity.

Takeaways

– Recall Network is building a discovery layer for the internet of agents
– AgentRank offers a reputation protocol akin to Google’s PageRank
– The AI agent ecosystem is rapidly expanding and interconnected
– Agents can delegate work to other agents, forming complex task webs
– Persistent memory is essential for agent personalization and trust
– Competitions assess agent performance and build credibility
– Community curators play a central role in surfacing valuable agents
– The protocol incentivizes accurate evaluations and reputational staking
– Subjective agent skills, like creativity, require human feedback
– AI agents are extending into many domains, not just finance

Timeline

(00:00) Introduction to Recall Network
(00:44) The Concept of AgentRank
(03:59) The Growth of AI Agents
(07:08) Understanding AI Agents vs. Automation Tools
(09:51) The Learning and Memory of Agents
(13:22) How Recall Solves Reputation Issues
(18:22) The Role of Community in Agent Evaluation
(23:23) Activating Curators and Community Engagement
(27:06) Michael Cena’s Background and Vision
(28:13) The Birth of YouPort and Self-Sovereign Identity
(30:23) The Evolution of Recall and Its Mission
(33:28) Current Stage of Recall: Testnet and Competitions
(36:31) The Role of AI Agents in Marketing and Development(42:14) Challenges in Evaluating Agents and Trust(49:35) Rapid Fire Insights on Crypto Trends

[PODCAST] Jordan Jefferson: An App Layer for Dogecoin

Monday, July 21, 2025 • Duration 01:01:24

Summary

Peter Abilla sits down with Jordan Jefferson, CEO of Doge OS, to explore how Dogecoin is evolving from meme status to a real app layer. Jordan shares his crypto origin story, the purpose behind Doge OS, and why it’s time to build an on-chain economy that’s actually fun to use. The conversation covers how Doge OS is designed to balance humor with utility, unlock DeFi for Dogecoin, and make crypto apps more accessible. Jordan believes the Dogecoin community’s passion is the foundation for turning $DOGE into a currency people actually use—and enjoy using.

Takeaways

— Doge OS is building an on-chain economy on top of Dogecoin

— Jordan has been in crypto since the early Bitcoin days

— The mission is to bring real utility to the Dogecoin community

— Dogecoin’s meme roots are a strength, not a limitation

— Accessibility is core to onboarding and growth

— Doge OS will support EVM-compatible apps

— The Doge community is eager to build and participate

— Fun is a feature, not a bug—engagement matters

— DeFi tools can open new opportunities for DOGE holders

— The end goal: make Dogecoin usable, everywhere

Timeline

(00:00) Intro to Doge OS and Jordan Jefferson

(02:46) Jordan’s background in Bitcoin and crypto

(05:29) Why Doge OS exists

(08:07) Building an on-chain Dogecoin economy

(11:01) Giving Dogecoin utility and purpose

(13:48) A different kind of ecosystem for Doge

(16:24) Why fun matters in crypto apps

(19:12) DeFi opportunities for the Dogecoin crowd

[PODCAST] Nick White: How Celestia Solves Blockchain Scalability with Data Availability Sampling

Thursday, July 17, 2025 • Duration 53:00

Summary

Peter Abilla interviews Nick White, VP at Celestia Labs, to unpack how Celestia is solving the blockchain scalability problem. They explore the breakthrough of data availability sampling, the shift from monolithic to modular blockchains, and how Celestia fits into the broader Ethereum ecosystem. Nick shares insights on trade-offs in modular design, product market fit, cost advantages, and what’s next for ZKVMs and modular infra.

Takeaways

Celestia is redefining how blockchains handle data availability
Blockchain scalability remains a major challenge
Data availability sampling (DAS) is a core innovation
Modular blockchains offer flexibility and specialization
Trade-offs exist between modular and monolithic designs
“Cathedral vs. Bazaar” analogy captures the decentralization shift
Celestia works alongside Ethereum, not against it
Product market fit depends on developer traction and real-world use
Celestia reduces costs and improves reliability
ZKVMs are key to the future of modular blockchain development

Timeline

(00:00) Introduction to Celestia and its vision

(01:00) The scalability challenge in blockchain

(06:04) How data availability sampling works

(10:10) Comparing monolithic and modular blockchains

(14:39) Trade-offs of modular blockchain design

(18:21) The Cathedral and Bazaar analogy

(22:41) How Celestia fits into the blockchain ecosystem

(24:49) What makes Celestia’s architecture unique

(26:08) Defining product market fit for Celestia

(31:05) Cost savings and performance benefits

(35:48) Distribution and growth strategy

(40:13) ZKVMs and the modular future

[PODCAST] Altan Tutar: How MoreMarkets Is Turning Idle Crypto In VERY Large Markets Into Passive Yield

Monday, July 14, 2025 • Duration 44:26

Summary

Altan, co-founder and CEO of MoreMarkets, shares the story behind building a platform designed to unlock yield from top crypto assets that typically sit idle outside of DeFi. He explains how MoreMarkets is removing barriers for users of non-smart contract assets like XRP and how the team is bridging gaps between traditional holders and modern DeFi opportunities. The conversation explores user adoption, community response, key partnerships, and why crypto is shifting from modular to vertically integrated systems.

Takeaways

•Altan comes from an engineering background, bringing a builder’s mindset into crypto

•Idle crypto assets like XRP represent untapped potential in DeFi

•MoreMarkets makes it easy to earn yield on assets that normally don’t work with smart contracts

•The XRP community has shown strong support for the platform’s mission

•Education is key for onboarding users who are new to DeFi

•Strategic partnerships with exchanges and institutions will drive long-term growth

•Crypto is evolving from modular frameworks to vertically integrated experiences

•MoreMarkets launched on July 2 with plans to expand access and functionality

•User experience is critical for adoption in complex crypto environments

•Cross-chain solutions could dramatically increase participation in DeFi

Timeline

(00:00) Introduction to MoreMarkets and Altan’s background

(02:52) How MoreMarkets started and the core idea behind it

(05:25) Looking at DeFi usage data and identifying gaps

(07:55) Why non-smart contract assets are left out of DeFi

Block by Block: A Show on Web3 Growth Marketing – Details, episodes & analysis

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Block by Block: A Show on Web3 Growth Marketing – Details, episodes & analysis

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