Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.
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Sir Martin Sorrell - Big and Little Thinking
Tuesday, September 3, 2024 • Duration 01:06:00
Black T - Shirts is back with a bang. Sir Martin Sorrell, a titan of the advertising world, joins us for an unmissable episode. From his early career at Saatchi & Saatchi to founding WPP, to exploring the future of advertising with the Monks, Sir Martin has shaped the industry in ways few others have. Adam tries to sell Thinkerbell, and then we put S4 to the ultimate challenge: the Pub Test.
Rory Sutherland: Two Way Doors & Being Distinctive
Friday, May 17, 2024 • Duration 01:08:01
Welcome back to the next episode of black t-shirts! Rory Sutherland, Vice Chairman of Ogilvy UK, needs little introduction. With over 30 years of experience and a significant presence in the advertising world and TED talks with millions of views, Rory's insights are bound to be enlightening!
CJ Hendry: Inflatables & Exceptional Marketing
Season 3 · Episode 1
Tuesday, March 12, 2024 • Duration 57:28
New York based Hendry's journey began as a mere hobby. She’s come a long way since studying architecture and finance in Brisbane. she She ultimately decided to pursue her passion for drawing, emerging as one of the most influential artists on social media platforms worldwide, selling out works in minutes all whilst forgetting to update her website. She treads the line between artist and marketer seamlessly and our conversation with her is truly refreshing.
Samira Ansari: Wall Paper & Going Rogue
Tuesday, March 12, 2024 • Duration 52:40
Samira Ansari is a multi-award-winning creative and currently serves as the COO at Ogilvy New York. Born in Iran before moving with her family to Melbourne's suburb of Doncaster, she's had an extensive career spanning three continents having worked with renowned brands such as AB InBev's Michelob Ultra, U by Kotex, ESPN, Virgin Airlines, and P&G's Pringles, Ansari's insights are bound to be invaluable.
Ryan Reynolds & Reviews
Season 1 · Episode 10
Thursday, December 15, 2022 • Duration 37:43
It's our Season 2 finale and end of year wrap, featuring three listeners from different sides of the marketing world, client and agency (like our hosts), and a guest that we've always wanted on the show. We'll celebrate the most creative things that happened in marketing this year, the things we wished didn't happen and look forward to 2023 with rose-tinted marketing glasses.
Uber audio snippet used in this podcast is owned by Uber Technologies Inc, you can watch the full ad here.
MLA Lamb Work audio snippet used in this podcast is owned by Meat & Livestock Australia Limited, you can watch the full ad here.
John Lewis audio snippet used in this podcast is owned by John Lewis plc, you can watch the full ad here.
Spirited audio snippet used in this podcast is owned by Apple Inc, you can watch the full trailer here.
Coinbase audio snippet used in this podcast is owned by Coinbase, you can watch the full add here
Mint Mobile audio snippet used in this podcast is owned by Mint Mobile LLC, you can watch the full ad here.
Palace Gucci audio snippet used in this podcast is owned by Palace Skateboards Limited, you can watch the full ad here.
Em Rusciano audio snippet used in this podcast is owned by Em Rusciano for Boody Australia Pty Ltd, you can watch the full ad here.
Leaky bucket audio snippet used in this podcast is owned by the Liberal National Party, you can watch the full ad here.
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Andrea Diquez: Forensic & Gut
Season 1 · Episode 8
Monday, November 21, 2022 • Duration 43:04
Andrea Diquez is the Global CEO of one of the hottest creative shops on the planet, GUT, based in Miami. She got there by making the biggest agencies (DDB Chicago and Saatchi New York) and the biggest clients (P&G) more interesting. Andrea’s way is knowing the client’s business forensically, combined with a creative intuition that was born in Venezuela and honed by Argentinians. It’s never dull with Andrea.
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Sir John Hegarty: 80% Idea & 80% Craft
Season 1 · Episode 7
Tuesday, November 15, 2022 • Duration 52:50
Sir John Hegerty needs no introduction. He's not just the H in BBH he's also a founding partner of creative agency superbrands Saatchi & Saatchi, and TBWA - he's an absolute advertising powerhouse, and one of the genuine founders of our entire industry. He's also a sir! In this episode we explore the benefits of ageing and optimism, as well as why immersing oneself in high (and low) art is vital for creative success.
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David Droga: Care and Speed
Season 2 · Episode 6
Tuesday, November 1, 2022 • Duration 47:21
On the day David Droga sold his agency to consultancy Accenture Interactive he announced the news by telling the agency 'We won". Hear how David has had a bigger impact on commercialised creativity in business than arguably anyone else, ever. David talks through his relentless ambition, need for speed, and desire to win with his pursuit of care and genuine love for ideas and creativity. David has also won lots and lots of awards.
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Alex Bogusky: Ad Recovery & Mind Discovery
Season 2 · Episode 5
Tuesday, October 18, 2022 • Duration 51:58
A creative icon who brought us a Subservient Chicken, made people freakout over Whoppers and led Crispin Porter Bogusky to Cannes Grand Prix in 5 different categories and Agency of the Decade in 2010. That was then, now he is retired from the ad business, a "recovering ad man" in venture capital who has found happiness in mindfulness over money.
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Mark Fitzloff: Chaos & Columns
Season 2 · Episode 4
Tuesday, October 11, 2022 • Duration 53:56
Join us as ex Global ECD of Wieden + Kennedy, and now Founder of Opinionated lets us in on several secrets of the industry. Mark tells us the secrets to i) making wildly creative work that will b guaranteed to be embraced by, and fly through market research, ii) why chaos and creativity are uncomfortable bed partners, and iii) why all good ideas start with Column A and Column B. Mark also compares himself to a turtle flailing helplessly on his back - which is kind of both endearing and interesting.
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