Welcome to the BJJ business owners and martial art marketing podcast! This show is for Brazilian Jiu Jitsu school owners & other Martial art school owners. Who want learn how to get leads, sales, & grow their business. Learn from Lance Trippett Cofounder of Conquest Brazilian Jiu Jitsu & Academy Kings one of the largest marketing / consulting company’s for martial arts business owners. Each episode Lance will share his biggest secrets, & breakthroughs. All his lessons learned growing multiple profitable businesses in and out of the martial arts industry.
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The Who Not How Fix For BJJ School Owners Growth #54
Episode 52
Tuesday, July 7, 2026 • Duration 18:21
📈 FREE 5-Part Academy Growth System PDF + Video Training
If you're a BJJ school owner, martial arts school owner, MMA gym owner, or academy owner looking for more students, more leads, better sales, and higher retention, this free training is for you.
Inside the 5-Part Academy Growth System, you'll learn the same framework we use to help martial arts schools grow through better lead generation, lead nurture, sales systems, student retention, and business scaling.
My name is Lance Trippett. I'm the founder of Academy Kings and Conquest Martial Arts. Over the last several years, I've helped martial arts school owners across the United States improve their marketing, increase student enrollment, build stronger sales systems, and create more profitable academies.
Our Academy Kings clients have averaged:
• +28 students in approximately 60 days• +$7,500 per month in additional revenue within approximately 90 days• 3X more leads in about 45 days• Increased cash collected per new student from $139 to $399
If your BJJ academy, martial arts school, or MMA gym feels stuck, this free training will show you the exact framework we use to identify bottlenecks and build a predictable growth system.
💬 Are you a current martial arts school owner?
Join my FREE private Facebook group where I share martial arts marketing strategies, BJJ business growth tactics, student retention systems, lead generation training, sales coaching, live Q&A sessions, and real-world growth strategies from schools across the country.
⚠️ This group is for current martial arts school owners only.
🔥 If this video helped you, make sure to LIKE, SUBSCRIBE, and turn on notifications so you never miss future training on martial arts marketing, BJJ business growth, student acquisition, sales, retention, and academy leadership.
━━━━━━━━━━━━━━
DISCLOSURE
Information shared on this channel is for educational and informational purposes only. Every martial arts school, BJJ academy, MMA gym, business owner, market, and situation is different. Individuals and business owners should evaluate their own circumstances, implement strategies responsibly, and identify any potential risks before making business decisions.
Any examples, case studies, revenue figures, student growth numbers, or results discussed are provided as examples of what has been achieved by specific schools and are not guarantees of future performance. Success requires effort, execution, consistency, market fit, and many other factors beyond our control. Your results may vary.
Do This If Your BJJ School is Making Less Than $15,000 A Month! #53
Episode 53
Monday, July 6, 2026 • Duration 08:12
📈 FREE 5-Part Academy Growth System PDF + Video Training
If you're a BJJ school owner, martial arts school owner, MMA gym owner, or academy owner looking for more students, more leads, better sales, and higher retention, this free training is for you.
Inside the 5-Part Academy Growth System, you'll learn the same framework we use to help martial arts schools grow through better lead generation, lead nurture, sales systems, student retention, and business scaling.
My name is Lance Trippett. I'm the founder of Academy Kings and Conquest Martial Arts. Over the last several years, I've helped martial arts school owners across the United States improve their marketing, increase student enrollment, build stronger sales systems, and create more profitable academies.
Our Academy Kings clients have averaged:
• +28 students in approximately 60 days• +$7,500 per month in additional revenue within approximately 90 days• 3X more leads in about 45 days• Increased cash collected per new student from $139 to $399
If your BJJ academy, martial arts school, or MMA gym feels stuck, this free training will show you the exact framework we use to identify bottlenecks and build a predictable growth system.
💬 Are you a current martial arts school owner?
Join my FREE private Facebook group where I share martial arts marketing strategies, BJJ business growth tactics, student retention systems, lead generation training, sales coaching, live Q&A sessions, and real-world growth strategies from schools across the country.
⚠️ This group is for current martial arts school owners only.
Serve You members
Friday, June 26, 2026 • Duration 15:26
📈 FREE 5-Part Academy Growth System PDF + Video Training
If you're a BJJ school owner, martial arts school owner, MMA gym owner, or academy owner looking for more students, more leads, better sales, and higher retention, this free training is for you.
Inside the 5-Part Academy Growth System, you'll learn the same framework we use to help martial arts schools grow through better lead generation, lead nurture, sales systems, student retention, and business scaling.
My name is Lance Trippett. I'm the founder of Academy Kings and Conquest Martial Arts. Over the last several years, I've helped martial arts school owners across the United States improve their marketing, increase student enrollment, build stronger sales systems, and create more profitable academies.
Our Academy Kings clients have averaged:
• +28 students in approximately 60 days• +$7,500 per month in additional revenue within approximately 90 days• 3X more leads in about 45 days• Increased cash collected per new student from $139 to $399
If your BJJ academy, martial arts school, or MMA gym feels stuck, this free training will show you the exact framework we use to identify bottlenecks and build a predictable growth system.
💬 Are you a current martial arts school owner?
Join my FREE private Facebook group where I share martial arts marketing strategies, BJJ business growth tactics, student retention systems, lead generation training, sales coaching, live Q&A sessions, and real-world growth strategies from schools across the country.
⚠️ This group is for current martial arts school owners only.
🔥 If this video helped you, make sure to LIKE, SUBSCRIBE, and turn on notifications so you never miss future training on martial arts marketing, BJJ business growth, student acquisition, sales, retention, and academy leadership.
The 2 Reasons To Start Or Run A Business
Episode 54
Friday, June 26, 2026 • Duration 12:14
📈 FREE 5-Part Academy Growth System PDF + Video Training
If you're a BJJ school owner, martial arts school owner, MMA gym owner, or academy owner looking for more students, more leads, better sales, and higher retention, this free training is for you.
Inside the 5-Part Academy Growth System, you'll learn the same framework we use to help martial arts schools grow through better lead generation, lead nurture, sales systems, student retention, and business scaling.
My name is Lance Trippett. I'm the founder of Academy Kings and Conquest Martial Arts. Over the last several years, I've helped martial arts school owners across the United States improve their marketing, increase student enrollment, build stronger sales systems, and create more profitable academies.
Our Academy Kings clients have averaged:
• +28 students in approximately 60 days• +$7,500 per month in additional revenue within approximately 90 days• 3X more leads in about 45 days• Increased cash collected per new student from $139 to $399
If your BJJ academy, martial arts school, or MMA gym feels stuck, this free training will show you the exact framework we use to identify bottlenecks and build a predictable growth system.
💬 Are you a current martial arts school owner?
Join my FREE private Facebook group where I share martial arts marketing strategies, BJJ business growth tactics, student retention systems, lead generation training, sales coaching, live Q&A sessions, and real-world growth strategies from schools across the country.
⚠️ This group is for current martial arts school owners only.
Most BJJ School Owners F&%K This UP 🤦♂️ (after the sale) #51
Episode 51
Thursday, June 18, 2026 • Duration 14:52
Delivery & Fulfillment (after the sale) This is the step that most school owners forget...
📈 FREE 5-Part Academy Growth System PDF + Video Training
If you're a BJJ school owner, martial arts school owner, MMA gym owner, or academy owner looking for more students, more leads, better sales, and higher retention, this free training is for you.
Inside the 5-Part Academy Growth System, you'll learn the same framework we use to help martial arts schools grow through better lead generation, lead nurture, sales systems, student retention, and business scaling.
My name is Lance Trippett. I'm the founder of Academy Kings and Conquest Martial Arts. Over the last several years, I've helped martial arts school owners across the United States improve their marketing, increase student enrollment, build stronger sales systems, and create more profitable academies.
Our Academy Kings clients have averaged:
• +28 students in approximately 60 days• +$7,500 per month in additional revenue within approximately 90 days• 3X more leads in about 45 days• Increased cash collected per new student from $139 to $399
If your BJJ academy, martial arts school, or MMA gym feels stuck, this free training will show you the exact framework we use to identify bottlenecks and build a predictable growth system.
💬 Are you a current martial arts school owner?
Join my FREE private Facebook group where I share martial arts marketing strategies, BJJ business growth tactics, student retention systems, lead generation training, sales coaching, live Q&A sessions, and real-world growth strategies from schools across the country.
#50 The PROFIT Framework... How to Sell New Memberships At Your BJJ School
Episode 50
Friday, June 12, 2026 • Duration 16:14
The PROFIT Framework... How to Sell New Memberships At Your BJJ School
📈 FREE 5-Part Academy Growth System PDF + Video Training
If you're a BJJ school owner, martial arts school owner, MMA gym owner, or academy owner looking for more students, more leads, better sales, and higher retention, this free training is for you.
Inside the 5-Part Academy Growth System, you'll learn the same framework we use to help martial arts schools grow through better lead generation, lead nurture, sales systems, student retention, and business scaling.
My name is Lance Trippett. I'm the founder of Academy Kings and Conquest Martial Arts. Over the last several years, I've helped martial arts school owners across the United States improve their marketing, increase student enrollment, build stronger sales systems, and create more profitable academies.
Our Academy Kings clients have averaged:
• +28 students in approximately 60 days• +$7,500 per month in additional revenue within approximately 90 days• 3X more leads in about 45 days• Increased cash collected per new student from $139 to $399
If your BJJ academy, martial arts school, or MMA gym feels stuck, this free training will show you the exact framework we use to identify bottlenecks and build a predictable growth system.
💬 Are you a current martial arts school owner?
Join my FREE private Facebook group where I share martial arts marketing strategies, BJJ business growth tactics, student retention systems, lead generation training, sales coaching, live Q&A sessions, and real-world growth strategies from schools across the country.
#49 Leads NEVER Show Up... What Every BJJ School Owner Needs To Get Leads to Show Up
Thursday, June 11, 2026 • Duration 17:58
How to get leads to show up at your BJJ school... Kearn this and more with this
📈 FREE 5-Part Academy Growth System PDF + Video Training
If you're a BJJ school owner, martial arts school owner, MMA gym owner, or academy owner looking for more students, more leads, better sales, and higher retention, this free training is for you.
Inside the 5-Part Academy Growth System, you'll learn the same framework we use to help martial arts schools grow through better lead generation, lead nurture, sales systems, student retention, and business scaling.
My name is Lance Trippett. I'm the founder of Academy Kings and Conquest Martial Arts. Over the last several years, I've helped martial arts school owners across the United States improve their marketing, increase student enrollment, build stronger sales systems, and create more profitable academies.
Our Academy Kings clients have averaged:
• +28 students in approximately 60 days• +$7,500 per month in additional revenue within approximately 90 days• 3X more leads in about 45 days• Increased cash collected per new student from $139 to $399
If your BJJ academy, martial arts school, or MMA gym feels stuck, this free training will show you the exact framework we use to identify bottlenecks and build a predictable growth system.
💬 Are you a current martial arts school owner?
Join my FREE private Facebook group where I share martial arts marketing strategies, BJJ business growth tactics, student retention systems, lead generation training, sales coaching, live Q&A sessions, and real-world growth strategies from schools across the country.
The 5 Systems Every BJJ School Owner Needs To Get Leads, Sales & Profit
Tuesday, June 9, 2026 • Duration 09:04
📈 FREE 5-Part Academy Growth System PDF + Video Training
If you're a BJJ school owner, martial arts school owner, MMA gym owner, or academy owner looking for more students, more leads, better sales, and higher retention, this free training is for you.
Inside the 5-Part Academy Growth System, you'll learn the same framework we use to help martial arts schools grow through better lead generation, lead nurture, sales systems, student retention, and business scaling.
My name is Lance Trippett. I'm the founder of Academy Kings and Conquest Martial Arts. Over the last several years, I've helped martial arts school owners across the United States improve their marketing, increase student enrollment, build stronger sales systems, and create more profitable academies.
Our Academy Kings clients have averaged:
• +28 students in approximately 60 days• +$7,500 per month in additional revenue within approximately 90 days• 3X more leads in about 45 days• Increased cash collected per new student from $139 to $399
If your BJJ academy, martial arts school, or MMA gym feels stuck, this free training will show you the exact framework we use to identify bottlenecks and build a predictable growth system.
💬 Are you a current martial arts school owner?
Join my FREE private Facebook group where I share martial arts marketing strategies, BJJ business growth tactics, student retention systems, lead generation training, sales coaching, live Q&A sessions, and real-world growth strategies from schools across the country.
⚠️ This group is for current martial arts school owners only.
The Gap Between Knowing and Doing Is Where Most Dreams Die | BJJ, Business & Personal Growth
Season 3
Wednesday, November 19, 2025 • Duration 15:35
In this episode, we're diving deep into one of the most overlooked killers of progress in martial arts, entrepreneurship, and personal development: inaction.
Everyone thinks they need more knowledge — another book, another podcast, another YouTube tutorial. But the truth is, you probably already know what to do. The problem? You’re not doing it.
And that gap — the space between what you know and what you do — is exactly where dreams die. 💥 Whether you’re a Brazilian Jiu-Jitsu white belt, a seasoned martial arts coach, a BJJ gym owner, or an ambitious entrepreneur, this message is for you.
Inside this episode, I reveal:
Why "I know I should…" is one of the most dangerous thought patterns holding back high performers
How fear, perfectionism, and procrastination disguise themselves as smart strategy
Why discipline, not motivation, is the ultimate driver of success — in training, in business, and in life
The hidden cost of overthinking and overconsumption (especially in the martial arts and self-help space)
How to defeat overwhelm with simple, actionable habits that build real momentum
Whether you’re trying to: ✅ Grow your Brazilian Jiu-Jitsu school ✅ Launch a fitness coaching brand ✅ Build consistency in your content creation ✅ Develop a stronger mindset both on and off the mats ✅ Or finally follow through on the goals you’ve been talking about for months…
This episode is a roadmap to getting unstuck and moving forward with clarity and courage.
You don’t need the perfect plan. You need reps. You need to start, even if it’s messy. Especially if it’s messy.
🔥 If this video helped you, make sure to LIKE, SUBSCRIBE, and turn on notifications so you never miss future training on martial arts marketing, BJJ business growth, student acquisition, sales, retention, and academy leadership.
━━━━━━━━━━━━━━
DISCLOSURE
Information shared on this channel is for educational and informational purposes only. Every martial arts school, BJJ academy, MMA gym, business owner, market, and situation is different. Individuals and business owners should evaluate their own circumstances, implement strategies responsibly, and identify any potential risks before making business decisions.
Any examples, case studies, revenue figures, student growth numbers, or results discussed are provided as examples of what has been achieved by specific schools and are not guarantees of future performance. Success requires effort, execution, consistency, market fit, and many other factors beyond our control. Your results may vary.
Information shared on this channel is for educational and informational purposes only. Every martial arts school, BJJ academy, MMA gym, business owner, market, and situation is different. Individuals and business owners should evaluate their own circumstances, implement strategies responsibly, and identify any potential risks before making business decisions.
Any examples, case studies, revenue figures, student growth numbers, or results discussed are provided as examples of what has been achieved by specific schools and are not guarantees of future performance. Success requires effort, execution, consistency, market fit, and many other factors beyond our control. Your results may vary.
🔥 If this video helped you, make sure to LIKE, SUBSCRIBE, and turn on notifications so you never miss future training on martial arts marketing, BJJ business growth, student acquisition, sales, retention, and academy leadership.
━━━━━━━━━━━━━━
DISCLOSURE
Information shared on this channel is for educational and informational purposes only. Every martial arts school, BJJ academy, MMA gym, business owner, market, and situation is different. Individuals and business owners should evaluate their own circumstances, implement strategies responsibly, and identify any potential risks before making business decisions.
Any examples, case studies, revenue figures, student growth numbers, or results discussed are provided as examples of what has been achieved by specific schools and are not guarantees of future performance. Success requires effort, execution, consistency, market fit, and many other factors beyond our control. Your results may vary.
⚠️ This group is for current martial arts school owners only.
🔥 If this video helped you, make sure to LIKE, SUBSCRIBE, and turn on notifications so you never miss future training on martial arts marketing, BJJ business growth, student acquisition, sales, retention, and academy leadership.
━━━━━━━━━━━━━━
DISCLOSURE
Information shared on this channel is for educational and informational purposes only. Every martial arts school, BJJ academy, MMA gym, business owner, market, and situation is different. Individuals and business owners should evaluate their own circumstances, implement strategies responsibly, and identify any potential risks before making business decisions.
Any examples, case studies, revenue figures, student growth numbers, or results discussed are provided as examples of what has been achieved by specific schools and are not guarantees of future performance. Success requires effort, execution, consistency, market fit, and many other factors beyond our control. Your results may vary.
⚠️ This group is for current martial arts school owners only.
🔥 If this video helped you, make sure to LIKE, SUBSCRIBE, and turn on notifications so you never miss future training on martial arts marketing, BJJ business growth, student acquisition, sales, retention, and academy leadership.
━━━━━━━━━━━━━━
DISCLOSURE
Information shared on this channel is for educational and informational purposes only. Every martial arts school, BJJ academy, MMA gym, business owner, market, and situation is different. Individuals and business owners should evaluate their own circumstances, implement strategies responsibly, and identify any potential risks before making business decisions.
Any examples, case studies, revenue figures, student growth numbers, or results discussed are provided as examples of what has been achieved by specific schools and are not guarantees of future performance. Success requires effort, execution, consistency, market fit, and many other factors beyond our control. Your results may vary.
⚠️ This group is for current martial arts school owners only.
🔥 If this video helped you, make sure to LIKE, SUBSCRIBE, and turn on notifications so you never miss future training on martial arts marketing, BJJ business growth, student acquisition, sales, retention, and academy leadership.
━━━━━━━━━━━━━━
DISCLOSURE
Information shared on this channel is for educational and informational purposes only. Every martial arts school, BJJ academy, MMA gym, business owner, market, and situation is different. Individuals and business owners should evaluate their own circumstances, implement strategies responsibly, and identify any potential risks before making business decisions.
Any examples, case studies, revenue figures, student growth numbers, or results discussed are provided as examples of what has been achieved by specific schools and are not guarantees of future performance. Success requires effort, execution, consistency, market fit, and many other factors beyond our control. Your results may vary.
🔥 If this video helped you, make sure to LIKE, SUBSCRIBE, and turn on notifications so you never miss future training on martial arts marketing, BJJ business growth, student acquisition, sales, retention, and academy leadership.
━━━━━━━━━━━━━━
DISCLOSURE
Information shared on this channel is for educational and informational purposes only. Every martial arts school, BJJ academy, MMA gym, business owner, market, and situation is different. Individuals and business owners should evaluate their own circumstances, implement strategies responsibly, and identify any potential risks before making business decisions.
Any examples, case studies, revenue figures, student growth numbers, or results discussed are provided as examples of what has been achieved by specific schools and are not guarantees of future performance. Success requires effort, execution, consistency, market fit, and many other factors beyond our control. Your results may vary.
Success isn’t about doing something huge once — it’s about doing something small, consistently.
🔗 Tune in now to learn how to close the gap between knowing and doing — and finally become the person who takes action, not just talks about it.
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💬 Are you part of my FREE private group for martial arts school owners? If not, you’re missing out on weekly trainings, live Q&A’s, and proven growth strategies from schools crushing it right now. 👉 Join the group here: https://www.facebook.com/groups/MMAStudioSecrets
📈 Want to learn how I can help you grow your school, attract more students, and finally get predictable profits? Book a free Pathfinder Discovery Call here: https://academykings.com/book-a-call-1a
🔥 If this video helped you, don’t forget to LIKE, SUBSCRIBE, and turn on notifications so you never miss the next training session.
