BJJ Business and Martial Arts Marketing with Lance Trippett CEO of Academy Kings – Details, episodes & analysis

In this episode, we're diving deep into one of the most overlooked killers of progress in martial arts, entrepreneurship, and personal development: inaction.

Everyone thinks they need more knowledge — another book, another podcast, another YouTube tutorial. But the truth is, you probably already know what to do. The problem? You’re not doing it.

And that gap — the space between what you know and what you do — is exactly where dreams die.
💥 Whether you’re a Brazilian Jiu-Jitsu white belt, a seasoned martial arts coach, a BJJ gym owner, or an ambitious entrepreneur, this message is for you.

Inside this episode, I reveal:

• Why "I know I should…" is one of the most dangerous thought patterns holding back high performers

• How fear, perfectionism, and procrastination disguise themselves as smart strategy

• Why discipline, not motivation, is the ultimate driver of success — in training, in business, and in life

• The hidden cost of overthinking and overconsumption (especially in the martial arts and self-help space)

• How to defeat overwhelm with simple, actionable habits that build real momentum

Whether you’re trying to:
✅ Grow your Brazilian Jiu-Jitsu school
✅ Launch a fitness coaching brand
✅ Build consistency in your content creation
✅ Develop a stronger mindset both on and off the mats
✅ Or finally follow through on the goals you’ve been talking about for months…

This episode is a roadmap to getting unstuck and moving forward with clarity and courage.

Success isn’t about doing something huge once — it’s about doing something small, consistently.
You don’t need the perfect plan. You need reps. You need to start, even if it’s messy. Especially if it’s messy.

🔗 Tune in now to learn how to close the gap between knowing and doing — and finally become the person who takes action, not just talks about it.

SEO Keywords: Brazilian Jiu-Jitsu podcast, BJJ gym owner tips, martial arts business growth, mindset podcast for entrepreneurs, how to build discipline, BJJ mental game, stop procrastinating, productivity for creators, martial arts marketing, jiu-jitsu lifestyle, consistency in business, take action now, personal growth strategies, overcoming fear in business, motivation vs discipline, mindset coaching podcast, fitness entrepreneur tips

💬 Are you part of my FREE private group for martial arts school owners? If not, you’re missing out on weekly trainings, live Q&A’s, and proven growth strategies from schools crushing it right now. 👉 Join the group here: https://www.facebook.com/groups/MMAStudioSecrets

📈 Want to learn how I can help you grow your school, attract more students, and finally get predictable profits? Book a free Pathfinder Discovery Call here: https://academykings.com/book-a-call-1a

🔥 If this video helped you, don’t forget to LIKE, SUBSCRIBE, and turn on notifications so you never miss the next training session.

In today’s episode, Lance breaks down one of the harshest… and most freeing truths for school owners:

You don’t rise to the level of your goals…
You fall to the level of your priorities.

This is the Priority Paradox — the illusion that something is “important”… even though your actions prove it isn’t.

Lance shares a behind-the-scenes story of a school owner who desperately wants to hit $7K/month, change his life, and grow his academy… yet couldn’t carve out 30 minutes a day to work on his business instead of just in it.

And the reality is simple:

If you can’t find 30 minutes a day to work on your dream…
Your dream isn’t the problem.
Your priorities are.

This episode hits on:

⚔️ Why school owners stay stuck (even when they’re talented)
⚔️ How chaos, emotion, and “busy-ness” hijack growth
⚔️ Why accountability changes everything
⚔️ The mindset shift that separates broke hobbyists from thriving academy CEOs
⚔️ How to build momentum in 30 minutes a day
⚔️ What the Priority Paradox is and how to break out of it
⚔️ A simple framework you can implement today to finally move forward

If you’ve ever felt stuck, stalled out, or frustrated that you’re not where you want to be… this one will punch you in the chest (in the best way possible).

Because once you fix your priorities…
You fix your life, your business, and your trajectory.

Could five words run your academy better than a 50-page plan? Yes. Core values drive decisions, and decisions drive growth. In this video, I break down what core values really are (no fluff), how they work when things get messy, and why they matter more than your next “tactic.” Then I share The Academy Kings Charter (K.I.N.G.S.)—Krush, Intense Focus, No Excuses, Growth Mindset, Sink or Swim—so you can adapt it to your school.You’ll learn:What core values are in plain languageHow to use values to make faster, cleaner decisionsThe K.I.N.G.S. framework you can model todayA 60-second exercise to write your own charterWatch more daily videos and grab the free resources linked on the channel to keep building with clarity and confidence. Drop your top value in the comments and I’ll help you sharpen it.You’re closer than you think to the academy of your dreams!

If you’ve been surviving instead of building, this is for you.Today I break down how a scarcity mindset keeps BJJ & martial arts schools stuck—and how shifting to abundance lets you raise prices with confidence, keep your ad engine on, and build a calmer, more profitable academy.What you’ll learn:The real signs of scarcity in life, family, and business (and why it becomes a self-fulfilling loop)What abundance actually is (discipline + value creation, not blind optimism)3 practical swaps:Control → Clarity & delegationPanic → Plan & consistency (no on/off ads)Price fear → Value frame & anchored closesA simple nightly practice (WIN / TRUTH / PROMISE) to make the mindset stickA quick story on how this shift led to fewer “think about it’s,” higher show rates, and a calmer teamTry this tonight (3 minutes):Write three lines—WIN (value you created), TRUTH (where scarcity showed up), PROMISE (one abundant action tomorrow: raise price, keep ads on, delegate, say no).Not open yet—here’s the plan:We’re still not taking new members. When doors open, Academy Kings will be available to any size school with a custom plan built from where you are. No easy buttons—just the right work, in the right order.— LanceBe the Man. Be the King. Build the Kingdom.You’re closer than you think to the academy of your dreams!

hit pause and went back to the vault. I revisited my first 10 years running Conquest—all the stalls, the hard lessons, and the exact order that actually moves a school forward. I realized I’d forgotten the path…and that’s why the old, one-size-fits-all program missed the mark.In this video I share three short scenes that changed everything:1) “Say It Clean” — The mom at the front deskShe asked two simple questions: “What do we get, and how much is it?” I talked in circles about fighters and tournaments. She left confused—and so was I. That night I wrote on a sticky note: “If we can’t say it clean, no one will buy it.”2) “Consistency Beats Luck” — The flood, then the droughtWe turned winning ads off out of fear, then spent months trying to restart momentum. Lesson: pick one platform, run it consistently, and never turn it off. Growth isn’t a lucky wave; it’s an ocean you build.3) “Clarity Is Kindness” — The ‘I’ll think about it’ nodGreat consult, excited kid, new price—I wobbled at the close. It wasn’t the price; it was my uncertainty. We added a 10-minute daily roleplay (Needs → Offer → Decision). The next consult was a clean yes.The point: there’s no magic ad, no universal template, no easy button. There’s your path—and it starts by finding where you’re actually stuck.Try this tonight:Write one line: “Where am I actually stuck?” Not what seems fun—where it’s leaking. That’s your next seven days.

Busy vs. Effective (for BJJ & Martial Arts School Owners)From the outside, everything looked “successful”—classes full, constant content, nonstop hustle. Inside? Burnout. In today’s video I break down why I hit pause and what I rebuilt in me before rebuilding anything else. You’ll hear the gap between busy and effective, the 3 patterns I broke on purpose, and the simple daily standards that actually move the needle.

In this episode of BJJ Business & Martial Arts Marketing, we’re excited to sit down with Brian Debes, a 10th Planet BJJ Black Belt, Academy Kings Member, and owner of Red Belt Software, the ultimate CRM for martial arts schools. 🥋 Based in Beaumont, Texas, Brian shares his journey, insights on running a successful school, and how his software is helping other school owners streamline their business and grow faster. 💻 Learn more about Red Belt Software at Redbeltsoftware.com. If you're a martial arts school owner looking to take your business to the next level, this episode is a must-watch! 💥

ATTN: School Owners:If you own a school and want to be on the pod... Click the link and fill out the application, and you may be our next guest!
https://academykings.com/bjj-podcast

#MartialArtsBusiness #BJJBusiness #MartialArtsMarketing #10thPlanetBJJ #SchoolOwnerSuccess #RedBeltSoftware #Podcast #BrazilianJiuJitsu #BeaumontTexas

Are you a business owner feeling stuck or hesitant to take the next step in your business? 🚀 In this video, I share a personal story about my daughter getting braces and the powerful lesson it taught me about fear and how it applies to running a business. Many of us build up fear around new ventures, tough decisions, or challenges we’ve never faced before. But here's the truth: Things are rarely as bad as we imagine! 🙌 In this episode, you'll learn how to: Overcome fear in business and stop letting anxiety hold you back. Take actionable steps to grow your business without the worry of "what ifs." Build the confidence to tackle those big decisions, whether it's launching a new product, reaching out to new clients, or expanding your brand. 💡 Key Takeaway: Just like my daughter learned with her braces, once you face your fears, you'll find out they're often much easier to manage than you thought. This lesson is crucial for any entrepreneur or small business owner looking to grow their company. 👉 If you’re ready to break through your fears and move your business forward, this video is for you. Hit play and learn how to turn your fears into fuel for success! #OvercomeFear #BusinessGrowth #EntrepreneurMindset #SmallBusinessTips #FearOfFailure #BusinessOwner #SuccessMindset #BraveryInBusiness #BusinessDecisions #entrepreneurship

In this episode of BJJ Business & Martial Arts Marketing, we sit down with Chad Cleland, owner of Snowflake BJJ in Arizona and a full-time firefighter. Chad shares his incredible journey of balancing a demanding career as a firefighter while running a successful Brazilian Jiu-Jitsu school. From the challenges of starting out to the rewarding moments of growing his student base, Chad gives us a raw, inside look into what it takes to manage a BJJ school while serving his community. Whether you're thinking about opening your own academy or just love hearing inspiring stories, this episode is packed with valuable insights for anyone in the martial arts world! ATTN: School Owners: If you own a school and want to be on the pod... Click the link and fill out the application, and you may be our next guest: https://academykings.com/bjj-podcast

Distractions can pull us away from our goals without us even realizing it. In this video, I share a simple story about my backyard project and how a single phone call led me to leave an entire section unfinished. It's a powerful reminder of how easily distractions can take our focus off the important tasks at hand.

For martial arts school owners, this can be the difference between staying stagnant and making significant progress. What distractions are you facing in your business or personal life that might be pulling your attention away from growth? Tune in to learn how to recognize and manage these distractions so you can stay focused and keep your eye on the prize.

marketing, business, business growth, running a martial arts school, BJJ business, martial arts marketing, martial arts business, gym owner tips, martial arts school success, entrepreneurship, small business tips, jiu jitsu, BJJ academy, fitness business, gym marketing, lead generation, school owner advice, coach interviews, BJJ marketing strategies, Brazilian Jiu-Jitsu, sales strategies, martial arts growth, BJJ school marketing, student retention, business coaching