From LaVell Edwards Stadium to Jones AT&T Stadium, from Stillwater to Orlando, from the transfer portal to the 12-team playoff — we are talking all things Big 12 Football here on Big 12 Football Addiction.
We cover the championships, the weekly upsets, NIL news, and the rabid fanbases that define the conference.
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Texas Tech Just Made Its Biggest Decision of the Season | Red Raiders Football
Thursday, July 30, 2026 • Duration 08:48
Texas Tech named Will Hammond their QB1 this past week. With Fall camp about to get underway, I chat with @LockedOnBig12's Drake C Toll about all things Red Raiders Football here on Big 12 Football Addiction!
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BYU SHOCKER? Expert Makes UNEXPECTED Prediction for Cougars!
Wednesday, July 29, 2026 • Duration 09:18
Is BYU football the Next Big 12 TEAM to go to the College Football Playoff? Joel Klatt of Fox Sports seems to think so! I chat with @LockedOnBig12's Drake C Toll about all things BYU Football here on Big 12 Football Addiction!
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West Virginia Source Just ADMITTED Serious Good News for Mountaineers!
Tuesday, July 28, 2026 • Duration 10:15
Rich Rodriguez has West Virginia READY for the 2026 College Football Season. I chat with @LockedOnBig12's Drake C Toll about all things WVU Football here on Big 12 Football Addiction!
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Greg Sankey and the SEC DON'T WANT You to KNOW This! | Big 12
Saturday, July 25, 2026 • Duration 10:56
I'm at SEC Media Days in Tampa and @LockedOnBig12's Drake C Toll decided to grill me on what I'm seeing on the insider. We talk all that and more here on Big 12 Football Addiction!
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CONTROVERSY! Iowa State Source DOES NOT HOLD BACK on Matt Campbell! | Penn State
Thursday, July 23, 2026 • Duration 10:39
Matt Campbell left Iowa State to head to Happy Valley and coach the Penn State Nittany Lions. I chat with @LockedOnBig12's Drake C Toll about all things Iowa State and Penn State here on Big 12 Football Addiction!
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Conference Realignment UPDATE is NOT What BYU, Texas Tech, and Utah were EXPECTING!
Wednesday, July 22, 2026 • Duration 11:01
Conference Realignment is a huge topic in our sport and in the Big 12. I chat with @LockedOnBig12's Drake C Toll about what may change for Utah, BYU, and Texas Tech after the latest congressional updates.
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BYU Source Just ADMITTED how ESPN made Cougars a MONSTER!
Monday, July 20, 2026 • Duration 13:03
**Is BYU becoming the biggest brand in the Big 12?** Jim Williams recently argued that BYU's decade-long partnership with ESPN laid the foundation for the Cougars' rise, and in this video, we break down why that relationship may have changed the future of BYU football forever.
If you're thinking about going to Provo, Utah Valley, or BYU - check out https://www.utahvalley.com for more information!
Things to do in Utah Valley & Provo: https://www.utahvalley.com/blog/post/byu-150/
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From BYU's decision to leave the Mountain West and embrace football independence in 2011 to joining the Big 12, we examine how ESPN helped transform the Cougars into a nationally recognized program. We'll also discuss BYU's rapidly growing athletic department valuation, rising football revenue, recruiting momentum, national television exposure, and why many believe the Cougars are on track to become one of the most valuable brands in college football.
Jim Williams deserves full credit for the research and historical context that inspired this discussion, and we'll expand on his analysis to explore what it all means for BYU moving forward.
**Topics Covered:**
* BYU football and ESPN's historic partnership
* Why football independence worked for the Cougars
* BYU's rise in the Big 12
* Athletic department valuation and revenue growth
* BYU recruiting momentum
* College football conference realignment
* The future of the Big 12
* Could BYU become the conference's biggest football brand?
Do you think BYU will become the top brand in the Big 12, or does another program still hold that title? Let me know your thoughts in the comments!
#BYU #BYUFootball #Big12 #Big12Football #CollegeFootball #CFB #BYUCougars #ConferenceRealignment #ESPN #FootballRecruiting
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ESPN Drops BYU BOMBSHELL After Cougars Get GOOD NEWS!
Sunday, July 19, 2026 • Duration 12:14
Can BYU Cougars Football turn a massive analytics projection into a College Football Playoff run? We break down Bear Bachmeier's historical ceiling and the critical questions facing the offense in 2026.
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Every college football fan loves a good narrative clash, and the upcoming season presents a fascinating one with the BYU Cougars Football program. While computer projection models like ESPN's FPI view this roster as a potential Big 12 title contender with an incredibly high ceiling, national media outlets remain highly skeptical. The core of this divide lies in whether the offense can evolve from a run-heavy, physical unit into a dynamic, multidimensional threat capable of winning high-scoring shootouts.
In this analysis, we dive deep into the numbers and roster construction to see which side of this debate is right. We look at the recruiting momentum under Kalani Sitake, highlighted by the massive commitment of edge rusher Jag Ioane, and assess how the defensive front is built to carry this team/ More importantly, we analyze the critical progression of quarterback Bear Bachmeier, evaluating how a paper-thin wide receiver room could impact his ability to stretch the field.
To understand the true ceiling of this offense, we must look at the historic rare-air company Bear Bachmeier joined as a true freshman. Only 19 Power Conference quarterbacks over the past two decades have hit his specific yardage, touchdown, and turnover benchmarks—a list that includes multiple Heisman Trophy winners and first-round draft picks. However, replicating that efficiency in his second year will require overcoming a highly challenging schedule that features a marquee matchup against the Notre Dame Fighting Irish and a highly anticipated rivalry game against the Utah Utes Football team.
**In this video, we review:**
* BYU Cougars Football: How the program's physical run-heavy formula matches up against a changing Big 12 landscape.
* Jag Ioane Commitment: Why the highly touted in-state edge rusher chose Kalani Sitake's defense over Big Ten powers.
* Bear Bachmeier: The statistical anomaly putting the sophomore quarterback in the same company as former Heisman winners.
* Notre Dame Fighting Irish: Analyzing the mid-season matchup that represents BYU's lowest FPI win probability.
* Utah Utes Football: The FPI projections for the high-stakes Holy War rivalry game and its impact on the Big 12 race.
* Texas Tech Red Raiders: Reviewing the passing-game struggles that exposed BYU's offensive limitations in previous matchups.
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Houston Football Source ADMITS Something YOU NEED to HEAR!
Thursday, July 16, 2026 • Duration 09:56
Welcome to a clip from live episode of The Power Two. TJ Pittinger, Tom Hannifan & Cole Thompson host this show on College Football Addiction! The guys talk about Houston Football and why they’re going to be a TOP TEAM in the Big 12!
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BYU Football Just Got A TRIPLE DOSE of GOOD NEWS! | Cougars Football
Tuesday, July 14, 2026 • Duration 14:30
BYU Football is quietly building something special, and it's becoming harder to ignore. This week, the Cougars made headlines with a new jersey patch partnership with Entrata, adding another major revenue stream as college football continues to evolve in the NIL and revenue-sharing era. But that's only part of the story.
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We also take a look at the two biggest uncommitted recruiting targets still on BYU's board—Owen Leishman and Jag Ioane—and why landing both could be massive for Kalani Sitake and the future of BYU football.
Finally, we break down why CBS Sports' Josh Pate believes BYU is one of the teams most likely to reach the College Football Playoff for the first time, what he sees in the Cougars, and why expectations in Provo continue to rise heading into the season.
Is BYU becoming the next powerhouse in the Big 12? Let me know your thoughts in the comments!
Topics Covered:
BYU's new Entrata jersey patch partnership
How much the deal could mean financially
Owen Leishman recruiting update
Jag Ioane recruiting update
Josh Pate's College Football Playoff prediction
Kalani Sitake's vision for BYU
BYU recruiting
BYU football news
Big 12 football
College Football Playoff discussion
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#BYU #BYUFootball #GoCougs #Big12 #CollegeFootball #CFB #Recruiting #KalaniSitake #CollegeFootballPlayoff #BYUCougars
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