Explore every episode of the podcast Beyond the Needle: The Aesthetics Business Podcast
| Title | Pub. Date | Duration | |
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| The Instagram Strategies Working For Aesthetic Practitioners Right Now | 29 Oct 2026 | 00:52:17 | |
In this episode, Emily shares the Instagram strategies that are actually working right now for aesthetic practitioners and clinic owners. With social media constantly evolving, it can be difficult to know where to focus your time. Should you be creating Reels? Carousels? Following trends? Chasing viral content? Posting every day? In this episode, Emily cuts through the noise and explains how Instagram should really be used by aesthetic clinics- not as a platform for vanity metrics but as a tool to build trust, attract the right patients and generate enquiries. This episode is kindly sponsored by Aesthetic Nurse Software (ANS) - the clinic management platform designed specifically for medical aesthetics professionals. Visit aestheticnursesoftware.com and select "Bloom" at sign up to get 20% off your first three months. Connect with Emily:
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| The Truth About Building & Renovating an Aesthetics Clinic with Eleanore Quadri | 24 Sep 2026 | 01:07:46 | |
In this episode, Emily sits down with Eleanore Quadri, Founder and Clinical Director of Revive Cosmetics, an award winning, CQC-registered medical aesthetics clinic in Kent. Together, they unpack what it really takes to build a bespoke aesthetics clinic from the ground up. After successfully building two clinics, Eleanore shares the realities of planning permission, CQC compliance, budgeting, contractors, clinic design and the lessons she'd do differently next time. If you've ever considered building a clinic, converting a property, creating a home based clinic or moving away from rented premises, this episode offers a candid behind the scenes look at the challenges, costs and rewards of creating a clinic that's truly your own. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. Connect with Eleanore:
Connect with Emily:
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| How To Communicate More Effectively with Your Team & Patients with Marcus Haycock | 17 Sep 2026 | 00:54:35 | |
In this episode, Emily sits down with leadership consultant Marcus Haycock for part two of their strategic leadership series. This conversation dives into self‑awareness, communication styles and how Discovery Insights Profiling helps clinic owners build stronger teams, reduce conflict and improve patient consultations. Marcus explains how Insights Profiling uses a four‑colour energy model to reveal communication preferences, strengths, blind spots and stress behaviours. Unlike simple personality quizzes, Insights provides a 20+ page personalised report that helps leaders understand how they show up, how others experience them, and how to adapt their communication for better outcomes. This episode is packed with practical examples, including how adapting communication style helped a sales professional win a major client, and how clinic owners can use profiling to improve leadership, reduce friction, and create a more supportive team culture. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. Connect with Marcus: Connect with Emily:
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| Turning Skincare Into a 6 Figure Revenue Stream with Cigdem Kemal Yilmaz | 10 Sep 2026 | 01:11:09 | |
In this episode, Emily sits down with Cigdem Kemal Yilmaz, chemical engineer, skincare formulator and founder of Skin Masterclass, to unpack one of the biggest untapped revenue streams in aesthetics clinics- skincare consultations and retail. Cigdem explains why most practitioners unintentionally leave 20-40% of potential monthly revenue on the table, how ingredient based education transforms practitioner confidence and the exact consultation shifts that turn skincare from an afterthought into a high value, predictable revenue stream. If you’ve ever felt awkward recommending skincare, struggled to convert consultations into product sales, or wondered how top clinics achieve 500K+ annual skincare revenue, this episode is a masterclass in itself. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. Connect with Cigdem:
Connect with Emily:
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| The Ultimate Blueprint to Becoming a Successful Aesthetics Injector with Dr. Harriet Turnbull | 03 Sep 2026 | 01:25:23 | |
In this episode, Emily is joined by Dr. Harriet Turnbull, Global Chief Medical Officer and Head of Training at Derma Medical, to break down exactly what the journey into aesthetics should look like. From choosing the right training provider to building confidence, avoiding common mistakes and navigating the business side of becoming an injector. Dr. Harriet has spent over a decade across general practice and aesthetic medicine, and she’s trained thousands of practitioners nationwide. Her perspective is honest, practical and rooted in real‑world experience making this episode essential listening for anyone considering a career in aesthetics or newly qualified and unsure of their next steps. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. Connect with Dr. Harriet and visit Derma Medical:
Connect with Emily:
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| How to Become a More Confident Leader with Marcus Haycock | 27 Aug 2026 | 01:11:41 | |
In this episode, Emily sits down with transformational leadership consultant Marcus Haycock, who brings over 25 years of experience in the aesthetics and pharmaceutical industries. This is the first instalment of a three‑part leadership series designed specifically for clinic owners, injectors, and managers who have found themselves in leadership roles accidentally. Marcus introduces the concept of the “accidental leader”, explains why imposter syndrome is so prevalent in aesthetics, and breaks down the four foundational pillars of effective leadership. Together, Emily and Marcus explore how internal dialogue, communication style, and self‑awareness directly impact team performance, clinic culture, and long‑term business growth. If you’re a clinic owner who feels overwhelmed, underprepared, or unsure how to lead a team confidently, this episode will give you clarity, direction, and practical steps to start improving your leadership immediately. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. Connect with Marcus: Connect with Emily:
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| How To Use AI in Your Aesthetics Business with Emma Michael | 20 Aug 2026 | 01:23:18 | |
In this episode, Emily sits down with AI trainer and business strategist Emma Michael to demystify AI for clinic owners and practitioners. If you’ve ever opened ChatGPT, typed a basic prompt and wondered why the output felt generic, robotic, or unusable this episode will change everything. Emma breaks down what AI actually is, why most people are using it incorrectly, and how to get results that genuinely save time, reduce mental load and support your business. She explains the difference between generative AI and human judgment, why prompts matter more than people realise, and how to avoid the “AI slop” that’s flooding social media. Together, Emily and Emma explore practical, ethical and strategic ways to use AI inside an aesthetics business from content creation to competitor research, SOPs, team training and even voice‑to‑text tools that help you capture ideas on the go. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. Connect with Emma:
Connect with Emily:
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| The Confidence Toolkit for Aesthetic Practitioners | 13 Aug 2026 | 00:32:33 | |
In this episode of Beyond the Needle, Emily dives into one of the most misunderstood topics in aesthetics and that is confidence. Not the polished, effortless confidence you see online but the real psychology behind fear, visibility, comparison and the courage required to grow an aesthetics business. This episode builds directly on the limiting beliefs conversation from Episode 2. Emily breaks down why confidence is not the absence of fear, why waiting to “feel ready” keeps practitioners stuck and why the people who appear confident today were once exactly where you are they simply acted before they felt ready. She also shares the exact mindset tools she uses herself, including the five‑year rule, the “tiny speck on a rock” perspective and the decision before the day technique that helps you act even when fear is screaming at you not to. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. Connect with Emily:
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| The Business Side of Aesthetics Nobody Prepares You For with Yogeeta Bawa | 06 Aug 2026 | 01:13:45 | |
In this episode, Emily sits down with Yogeeta Bawa co‑founder of Time Clinic, multi award winning clinic owner and founder of The Invisible Business Partner to talk about the side of aesthetics most practitioners never get trained for and that is running the business. From hiring to systems, finances, boundaries, overwhelm and operational structure, Yogeeta brings a rare perspective- a corporate management background combined with hands‑on experience building and scaling a two‑site clinic alongside her husband, Dr. Bawa. If you’re a clinic owner who feels constantly busy but not actually moving forward, this episode will feel like a lifeline. Yogeeta breaks down the patterns she sees in overwhelmed practitioners, the operational mistakes that keep clinics stuck and the exact frameworks she uses to help owners regain control, clarity and momentum. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. Connect with Yogeeta:
Connect with Emily:
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| The Patient Experience Your Aesthetic Clinic Is Missing | 30 Jul 2026 | 00:31:36 | |
In this episode, Emily explores one of the most under invested yet most powerful growth levers in aesthetics: patient experience. Emily breaks down the entire patient journey, from the moment someone discovers your clinic online to the way they feel weeks after their appointment. She shares the small, sensory, and emotional details that elevate your brand, build trust, and dramatically increase retention. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. Connect with Emily:
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| The Consultation Framework Every Aesthetic Clinic Needs with Dr. Kamran Amjed | 23 Jul 2026 | 01:05:32 | |
In this episode, Emily sits down with Dr. Kamran Amjed- medical doctor, multi clinic owner, CQC registered manager and founder of Consultation Catalyst, the UK’s first CPD approved consultation training program for aesthetic practitioners. If you’ve ever wondered why your marketing is strong but your revenue doesn’t reflect it, this episode will give you the answer. Dr. Kamran explains why conversion rates drop the moment a clinic owner steps back, why inconsistency between clinicians costs clinics thousands and how to build a consultation framework that any team member can follow confidently and ethically. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. Connect with Dr. Kamran Amjed:
Connect with Emily:
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| How to Overcome Limiting Beliefs in Your Aesthetics Business | 16 Jul 2026 | 00:17:45 | |
In this episode, Emily explores one of the most overlooked yet most powerful drivers of business success in aesthetics- your mindset. This episode dives deep into the limiting beliefs that show up repeatedly in the aesthetics industry. Emily breaks down the five most common limiting beliefs she sees in practitioners, explains why they exist and gives you practical tools to dismantle them so you can show up more confidently and effectively in your business. If you’ve ever struggled with visibility, pricing, confidence or feeling “not ready yet,” this episode will feel like a turning point. Connect with Emily:
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| How to Keep Your Aesthetics Clinic Busy Over the Summer Months | 09 Jul 2026 | 00:30:35 | |
In this episode, Emily dives into one of the most predictable challenges aesthetic practitioners face every year and that is keeping their clinic busy and their revenue strong during the summer months. Whether you’re already experiencing quieter weeks or you want to proactively protect your diary, this episode gives you a complete summer strategy covering treatment positioning, retention, new patient acquisition, retail revenue and how to use downtime to strengthen your business long‑term. Emily breaks down why summer slows down, what your patients actually want right now and how to adapt your marketing, offers and operations so you come out of July and August stronger and not stressed. Connect with Emily:
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| How to Create Instagram Content That Reaches New Clients as an Aesthetic Practitioner | 21 May 2026 | 00:26:53 | |
In this episode, Emily breaks down one of the most frustrating challenges aesthetic practitioners face- Instagram reach that has completely plateaued. This episode explains why that happens and more importantly, how to fix it in a way that works for busy clinic owners who don’t have hours to spend creating content. Emily introduces the concept of the lived experience hook, a powerful content strategy that helps you reach people who have never heard of you before but are already living with the exact concerns you treat. She also dives deep into local reach, Instagram SEO, hashtags, geotags, local engagement, and boosting posts strategically to reach the right people in the right radius. If you want your content to reach more ideal patients, not just more people, this episode is essential listening. Connect with Emily:
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| How to Build a Sellable Aesthetic Clinic with Sarah Louise | 14 May 2026 | 01:17:35 | |
In this episode of Beyond the Needle, Emily sits down with Sarah Louise- founder of SLA Medical, SLA Academy and The Business Injection. Sarah’s journey is remarkable: from training in Australia and working alongside leading plastic surgeons, to moving to the UK with no network, building a clinic from her back garden, navigating single parenthood and eventually creating a business that runs without her while she lives in Dubai. Sarah breaks down the difference between having a personal following and building a real brand, why so many practitioners accidentally create jobs instead of assets and what buyers actually look for when valuing an aesthetics business. This is essential listening for any practitioner who wants more freedom, more structure and a business that lasts. Connect with Sarah:
Connect with Emily:
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| How to Use Storytelling to Attract More Patients | 30 Apr 2026 | 00:22:16 | |
In this episode, Emily breaks down one of the most powerful yet most misunderstood marketing tools for aesthetic practitioners and that is storytelling. With AI now able to produce competent content at scale, Emily explains why competent is no longer enough and why the practitioners who stand out will be the ones who can communicate human insight, real observations and genuine perspective. This episode gives you a clear, actionable framework for turning everyday clinic moments into compelling stories that attract the right patients, deepen trust and make your content impossible to ignore. Connect with Emily:
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| How to Speak With Confidence and Authority with Emma Gaskin | 23 Apr 2026 | 01:02:59 | |
In this episode, Emily sits down with voice and public speaking coach Emma Gaskin, a former NHS speech therapist who now helps women in business, TEDx speakers and leaders communicate with clarity, confidence, and authority. If you’ve ever felt confident speaking to patients in clinic but freeze the moment a camera turns on this episode will change the way you think about your voice forever. Emma breaks down the psychology behind why so many aesthetic practitioners struggle to show up online, why your voice gets smaller when you’re being watched and how conditioning, overthinking, and perfectionism silently shape the way women communicate. You’ll learn practical, actionable strategies to improve your speaking skills whether you’re recording Instagram videos, presenting at conferences or building your personal brand. Connect with Emma:
Connect with Emily:
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| The Mindset Shifts That Transformed My Business | 16 Apr 2026 | 00:47:08 | |
In this episode celebrates five years in business and takes you behind the scenes of what it really looks like to build and grow a successful aesthetics business. Whether you're an aesthetics practitioner just starting out or a clinic owner stuck in the messy middle, this episode will help you understand why things feel hard, what to do about it, and how to build a business that feels aligned, intentional, and sustainable. Connect with Emily:
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| How to Shift From Practitioner to Business Owner with Fiona Macaskill | 02 Apr 2026 | 01:16:39 | |
In this episode, Emily is joined by Fiona Macaskill, founder of YDY Aesthetics Business Coaching, to explore a topic that affects far more aesthetic practitioners than they realise: confidence. While many clinic owners believe they need better marketing, clearer strategy, or more qualifications to grow, Fiona explains how the real barrier often sits much deeper in how practitioners see themselves and their role as business owners. Fiona shares how self-doubt, imposter syndrome, and a reluctance to fully step into the identity of a clinic owner can quietly limit growth. From underpricing treatments and avoiding visibility to hesitating around sales and decision-making, these patterns are rarely about a lack of ability and more about a lack of self-belief. The conversation highlights how practitioners often stay in the comfort zone of being a “safe practitioner” rather than embracing the confidence required to lead and grow a business. Connect with Fiona:
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| How to Plan & Create a Month of Content in Under 5 Hours | 26 Mar 2026 | 00:28:06 | |
In this episode, Emily explores one of the most common challenges facing aesthetic practitioners and clinic owners: creating consistent, high-quality content without it taking over your time. This episode explores a more structured and realistic approach to content creation, showing how you can plan and create a full month of content in under five hours without sacrificing quality, clarity, or connection with your audience. Rather than focusing on doing more, Emily explains how building a simple content system can reduce the mental load and make the process far more manageable. If you’re an aesthetic practitioner or clinic owner who feels overwhelmed by content, struggles to stay consistent, or finds yourself constantly starting from scratch, this episode will give you a clear, practical framework to simplify your strategy and create content that actually supports your business growth. Connect with Emily:
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| Client Retention, Confidence and Clinic Growth with Courtney Le Borgne | 19 Mar 2026 | 00:59:43 | |
In this episode, Emily is joined by Courtney Le Borgne, founder of Hosted Aesthetics and the Hosted Leadership Summit, to explore what it really takes to grow a successful and profitable aesthetics business. Emily and Courtney break down why so many practitioners struggle to scale their clinics, despite having strong clinical skills and a loyal client base. From overcomplicating strategy to focusing on the wrong areas of the business, they explain how easily growth can stall when decisions aren’t grounded in data, customer understanding, and clear commercial thinking. If you’re an aesthetic practitioner or clinic owner who feels busy but not seeing the results you want, this episode will help you step back, reassess your strategy, and start making more intentional decisions that support real business growth. Connect with Courtney:
Connect with Emily:
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| How to Stop Procrastinating & Start Growing Your Aesthetics Clinic | 12 Mar 2026 | 00:23:26 | |
In this episode, Emily explores one of the most common challenges facing aesthetic practitioners and clinic owners- procrastination. Emily breaks down why procrastination happens so often in business and how it can quietly stall progress for even the most talented practitioners. From delaying marketing tasks to putting off big decisions about growth, pricing, content, or visibility, procrastination can keep clinics stuck in the same cycle year after year. The conversation also focuses on the importance of mindset when building an aesthetics business. Whether you're launching a clinic, growing your patient base, or trying to establish yourself as an authority in the industry, taking consistent action is what ultimately drives results. If you’ve ever felt stuck, overwhelmed, or unsure where to start when it comes to growing your aesthetics business, this episode offers the mindset shifts and practical steps needed to start moving forward with confidence. Connect with Emily:
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| How to Optimise Your Aesthetic Clinic for AI Search | 05 Feb 2026 | 00:27:46 | |
In this season finale episode, Emily breaks down one of the biggest shifts happening in aesthetics right now. And that is more and more patients are searching for clinics with AI instead of Google or Instagram. Platforms like ChatGPT, Perplexity, Gemini and Copilot are already influencing who gets recommended when people ask questions like “Who is the best aesthetic clinic near me?” or “Who can I trust for injectables?”. And unlike traditional search engines, AI doesn’t show long lists of options. It gives a small number of answers. Emily explains why this matters for aesthetic practitioners and clinic owners, and how AI tools are becoming a new “front door” to your business. This episode walks through how AI actually decides who to recommend. Rather than ranking clinics like Google, AI builds a picture of your credibility using what Emily calls trust signals. Which pull information from your website, reviews, social media content, testimonials, and wider online presence to determine whether you’re knowledgeable, consistent, and safe to suggest to patients. Connect with Emily:
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| How to Never Run Out of Content Ideas for Your Aesthetics Clinic | 29 Jan 2026 | 00:33:55 | |
In this episode, Emily breaks down one of the biggest frustrations aesthetic practitioners face when it comes to marketing: running out of content ideas. If social media is something you’re constantly leaving until the end of a busy clinic day scrambling to post something, anything, this episode explains why that cycle happens and how to finally break it. This episode walks you through how to build a repeatable content system based on the work you’re already doing in clinic. Emily explains how to create clear content pillars that reflect your patients’ real lives, concerns, and decision-making process so your content stops feeling random and starts feeling intentional. Connect with Emily:
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| How to Transition from the NHS to Aesthetics with Natalie Fletcher | 22 Jan 2026 | 01:14:07 | |
In this episode, host Emily is joined by Natalie Fletcher, founder of Naturally Flawless Aesthetics, a midwife turned aesthetics practitioner and a standout example of building a values led aesthetics clinic from the ground up. Natalie shares her full journey from nearly two decades in the NHS to running a thriving private aesthetics clinic built on natural results, patient trust, and ethical decision-making. What began as juggling NHS shifts, free consultations, and working across 11 different clinic locations has evolved into a fully established clinic with a growing team, advanced devices, and a strong brand reputation. Natalie breaks down what it actually takes to grow sustainably in aesthetics from using Instagram strategically before you have a website, to building a loyal patient base through education rather than trends, and knowing when to say no to treatments that don’t align with your ethos. Natalie also shares the mindset shifts required to move from practitioner to business owner, how her background in clinical research influences her decision making, and why long term credibility in aesthetics always outperforms short term trends. Connect with Natalie:
Connect with Emily:
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| Social Media Strategies That Will Dominate in 2026 | 15 Jan 2026 | 00:56:43 | |
In this episode of, Emily breaks down exactly how social media marketing for aesthetic clinics is changing in 2026 and what practitioners need to do differently if they want to keep growing without burning out or chasing every new trend. After a year of noticeable shifts in engagement, reach and conversion, this episode explores why the old strategies many clinics relied on such as perfect feeds, before and afters only, generic educational posts and polished branding, these are no longer enough. Instead, Emily explains how platforms like Instagram and TikTok are now built around discovery, trust and human connection, not just followers. Emily shares what’s actually driving bookings in 2026: showing the people behind the brand, building recognisable content series, and creating a consistent presence that feels familiar wherever potential patients land. If you want your aesthetics clinic marketing to feel easier, more human and more effective in 2026, without relying on algorithms or trends, this episode will help you rethink your strategy and build something that actually converts. Connect with Emily:
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| The Truth About Sales, Hiring & KOL Opportunities with Sara Cheeney | 18 Dec 2025 | 00:59:01 | |
In this episode, Emily is joined by Sara Cheeney, founder of Pure Perfection Clinic and one of the UK’s most in-demand business coaches for aesthetic practitioners. With over 15 years in aesthetics and a clinic that has stood the test of time since 2008, Sarah brings a rare combination of clinical credibility, commercial strategy and unapologetically honest insight. Since 2019, she has coached hundreds of clinic owners through pricing decisions, hiring, systems, marketing mistakes, device investments and the often misunderstood reality of becoming a KOL. This conversation cuts through industry noise and “shiny object syndrome” to focus on what actually makes a clinic sustainable and profitable. Sara shares the operational red flags she sees repeatedly in struggling clinics, why so many practitioners feel uncomfortable with selling, and how to build sales confidence without compromising integrity or values. The episode also explores what clinic owners need to think about before hiring team members, the boundaries many practitioners fail to set, and how rushed decisions, trainings or device launches, can quietly derail progress. If you’ve ever felt unsure where your time, money or energy is really going or felt overwhelmed by constant offers, launches and “next best things” this episode offers grounded, proven strategy from someone who understands the realities of running an aesthetics business from the inside out. Connect with Sara:
Connect with Emily:
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| How to Grow Your Aesthetics Clinic During a Quiet January | 11 Dec 2025 | 00:38:22 | |
In this episode, Emily breaks down one of the most common fears aesthetic practitioners face and that is the January scaries. After the chaos of December, when clinics are fully booked and running at full speed, the sudden quiet of early January can feel unnerving. But Emily reframes the entire conversation by explaining that January is only quiet when it hasn’t been designed to be anything else. This episode explores why seasonality hits some clinics harder than others and how to engineer a busy, profitable start to the year instead of falling into panic mode. Emily talks through the mindset gaps that make practitioners reactive rather than strategic, and she dives into how quieter months can become the most powerful period for growth. She explains how to use that extra space to strengthen your patient journey, refine your marketing foundations, build the systems you never have time for during peak seasons, and set yourself up for a smooth, successful year ahead. Rather than seeing January as a threat, Emily positions it as an opportunity. If you want to approach 2026 with intention and stop letting seasonal dips dictate the stability of your business, this episode reframes exactly how to use the quieter months to your advantage. Connect with Emily:
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| How to Integrate Hormones, Lifestyle and Ageing into Your Aesthetics Treatment Plans with Dr. Hazel Parkinson | 04 Dec 2025 | 00:51:44 | |
In this weeks episode Emily Ruse is joined by Dr. Hazel Parkinson a GP, aesthetic practitioner, dermatology expert and women’s health advocate. With over 20 years of NHS experience, postgraduate dermatology training and a thriving private clinic in Warwickshire, Dr. Hazel brings an exceptional depth of insight into the intersection of skin, hormones, menopause and whole-person care. This conversation goes far beyond injectables. Dr. Hazel breaks down what truly impacts midlife skin, why stress and sleep matter just as much as skincare, and how hormone changes show up on the face long before patients recognise the symptoms. Her approach is refreshingly realistic and rooted in long-term, evidence-based care. If you’re an aesthetic practitioner supporting women in their 30s, 40s, 50s and beyond, this episode will challenge how you think about treatment planning, consultation style and long-term results. It’s a grounded, insightful conversation that brings together dermatology, hormones and aesthetics in a way every practitioner needs to hear. Connect with Dr. Hazel:
Connect with Emily:
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| Aesthetics Testimonials Made Easy: Authentic Ways to Get More Social Proof | 27 Nov 2025 | 00:40:47 | |
In this weeks episode Emily tackles one of the biggest challenges aesthetic practitioners face and that is getting high-quality patient testimonials and on camera content without making patients feel exposed, judged, or uncomfortable. Unlike other industries, testimonials in aesthetics come with layers of privacy, vulnerability, identity, and stigma. Many patients love their results and will happily tell you privately but don’t want their face on Instagram or their treatments discussed publicly. This leaves clinics stuck, even though social proof is one of the most powerful tools for building trust and driving new enquiries. If you’ve ever felt awkward asking for testimonials or frustrated by the lack of on camera patient content, this episode will show you how to create meaningful, strategic social proof without pushing boundaries or compromising patient comfort. Connect with Emily:
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| How Dr. Bethany Rossington Built & Scaled Renavé Clinic | 20 Nov 2025 | 01:03:09 | |
In this episode, Emily sits down with Dr. Bethany Rossington, award-winning aesthetics practitioner, speaker, mentor, and founder of Renavé Clinic. Beth’s story is anything but straightforward- from wanting to be an orthodontist at 13, to working in oral and maxillofacial surgery, to launching her first aesthetic treatments from her spare bedroom while on maternity leave. Shaped by science, empathy, and first-hand experience with facial trauma, Beth has built a clinic with intention, strategy, and a strong sense of purpose. In this conversation, she shares the real journey behind that growth, the challenges, the pivots, the renovation nightmares, the mindset shifts, and the decisions that defined her path. Whether you're an aesthetics practitioner at the start of your journey or a clinic owner navigating your next stage of growth, this episode offers grounded, honest insight from someone who has built her business with clarity, courage and a strong sense of purpose. Connect with Dr. Rossington:
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| From GP to Aesthetics Clinic Founder with Dr. Magdalena Bejma | 13 Nov 2025 | 00:57:42 | |
In this episode, Emily sits down with Dr. Magdalena Bejma, founder of Dr. Bejma Bespoke Medical Clinic one of Yorkshire’s most trusted aesthetic practices known for its natural, regenerative results and patient first approach. Dr. Bejma shares her inspiring journey from GP to clinic owner, revealing how curiosity led her to discover a new passion that combines artistry, anatomy, and medicine. In this candid conversation, she opens up about the realities of leaving the NHS, overcoming fear, and building a brand rooted in integrity, education, and long-term patient relationships. Whether you’re an aesthetics practitioner just starting out or a clinic owner scaling your business, this episode offers grounded, actionable insights from someone who’s built success with heart, honesty, and purpose. Connect with Dr. Bejma: Connect with Emily:
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| Instagram Reels for Aesthetics Clinics: A Simple Strategy to Attract and Convert Patients | 25 Sep 2025 | 00:41:17 | |
In this season finale, host Emily Ruse breaks down one of the most misunderstood but powerful tools for clinic marketing right now: Instagram Reels. If you’ve been avoiding reels because they feel overwhelming or you think you need expensive equipment or influencer style transitions this episode will change your perspective. Reels don’t have to be complicated. In fact, the most effective ones are short, simple, and built on strategy. Whether you’re a solo injector or running a team, this episode will give you a repeatable system for creating reels that don’t just look good on Instagram but are also able to bring in new patients and build long-term trust. Connect with Emily:
If you enjoyed this episode, be sure to follow and subscribe. | |||
| How to Host Aesthetics Clinic Events That Actually Convert | 11 Sep 2025 | 00:35:29 | |
In this week's episode, host Emily Ruse reveals why most clinic events fall flat and how to transform them into powerful growth tools that actually fill your diary. Too many aesthetics clinic host events that look good on Instagram but don’t lead to bookings. Patients sip bubbles, flick through a brochure, and leave without committing. But when you design events with intention, they become one of the most effective ways to attract new patients, nurture existing ones, and position your clinic as the go-to in your area. If you’ve ever hosted an open evening and felt disappointed with the lack of bookings, or if you’ve avoided events altogether because they seemed like too much effort this episode will show you how to run clinic events that genuinely grow your business, not just your Instagram feed. Connect with Emily:
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| How to Use Instagram Stories to Grow Your Aesthetics Clinic | 04 Sep 2025 | 00:29:50 | |
In this episode, Emily dives into one of Instagram’s most underused yet most powerful tools for clinics and practitioners which is Instagram Stories. While many aesthetics businesses rely heavily on reels and feed posts, stories are often left as an afterthought or worse, used incorrectly. But stories are where your warmest audience lives the people who already follow you, know you, and are considering becoming your patients. If you’ve ever felt like stories don’t “work” for your business, or you’re not sure what to post, this episode will show you how to turn stories into one of the most powerful parts of your aesthetics marketing strategy. Because at the end of the day, stories aren’t about perfection they’re about presence. And when you show up consistently and intentionally, you transform casual followers into loyal patients. Connect with Emily:
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| The Honest Truth About Starting, Growing, and Scaling an Aesthetics Clinic with Dr. Jessica Halliley | 28 Aug 2025 | 00:55:06 | |
In this episode, Emily Ruse sits down with Dr. Jessica Halliley, founder of Your Beauty Doctor, aesthetics trainer, GP, KOL, and mum of two. Dr. Jess’s journey will resonate with so many practitioners- balancing long NHS shifts, late night home appointments, and motherhood, before scaling into a thriving clinic with a growing team and a respected brand built on integrity and natural results. This episode is packed with real insights for aesthetic practitioners who are navigating growth, feeling stretched thin, or wondering how to scale without burning out. If you’re an aesthetics practitioner balancing multiple roles or scared to take the leap into your first clinic, this episode will give you the encouragement and the strategy to keep moving forward. Connect with Dr. Jessica Halliley:
Connect with Emily:
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| From Enquiry to Booking: How to Turn More Leads into Paying Patients for Your Aesthetics Clinic | 14 Aug 2025 | 00:39:37 | |
Getting leads isn’t the problem for most aesthetics clinics converting them is. In this episode, Emily breaks down exactly how to transform more of your inquiries into booked consultations and paying patients, without feeling pushy or resorting to discounts. If you’ve ever wondered why your diary still has gaps despite a healthy number of inquiries, this episode will help you fix the real issue- your conversion process. Emily shares a proven framework that covers mindset, speed of response, qualifying leads, handling objections, and closing the loop so you can consistently fill your calendar and increase revenue Connect with Emily:
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| How to Launch a Successful Membership Programme for Your Aesthetics Clinic | 07 Aug 2025 | 00:50:39 | |
In this week’s episode, Emily is joined by Corinne from Patient Perfect to talk all things memberships- why they matter, how to structure them and how to make them work for both your business and your patients. If you’ve been thinking about launching a membership but feel unsure about pricing, value, or where to even start, this episode is packed with no fluff advice. Emily and Corinne cover the most common mistakes aesthetic practitioners make when creating membership models, the key mindset shifts you need to make it profitable and sustainable, and how to avoid overcomplicating something that should actually simplify your business. You’ll walk away with clarity on how to create a membership that builds patient loyalty and recurring revenue without undercharging or burning out. Be sure to tune in to hear how you can get 25% off your subscription for the first year with Patient Perfect- a great way to start your membership journey! Connect with Corinne & Patient Perfect:
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| Should You be Marketing Your Aesthetics Clinic on TikTok? | 31 Jul 2025 | 00:51:35 | |
In this weeks episode, Emily breaks down the TikTok hype and whether it’s a smart move for aesthetic business owners. If you’ve ever felt pressure to jump on TikTok because “everyone’s doing it,” this episode will help you make a decision based on strategy not stress. Emily shares why TikTok isn’t a magic wand for bookings, the key differences between TikTok and Instagram, the questions you should ask before adding another platform to your plate and how to avoid wasting time on content that doesn’t move the needle. Connect with Emily & apply to work with her:
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| Blending Aesthetics with Wellness and Finding Confidence at 40 with Emma Ross | 24 Jul 2025 | 00:45:30 | |
In this episode, Emily speaks with Emma Ross, founder of ERA Aesthetics & Wellness, Northern Ireland’s first sanctuary dedicated to combining advanced medical aesthetics with holistic wellness practices. Emma, a former nurse and midwife, shares her journey from clinical healthcare into aesthetics, the decision to open her own intentional space, and how turning 40 became a catalyst for redefining both her business and personal purpose. Alongside her creative director Megan, Emma dives into how they built a brand rooted in self-worth, connection, and authenticity, far beyond the traditional “clinic” model. Whether you’re an aesthetic practitioner looking to differentiate your brand, create stronger client relationships, or infuse purpose into your services, this episode is packed with valuable insights, honest reflections, and actionable inspiration. Connect with Emma & ERA:
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Don’t forget to hit follow and leave a review on Apple Podcasts or Spotify. It helps more aesthetic practitioners find conversations that matter. | |||
| The Truth About Outsourcing Your Marketing as an Aesthetic Practitioner | 17 Jul 2025 | 00:38:40 | |
In this weeks episode, Emily shares an honest, behind-the-scenes look at what it really takes to successfully outsource your social media and digital marketing as an aesthetic practitioner. If you’ve ever considered hiring a social media manager or already have one but aren’t seeing results, this is the episode you need to hear before spending another penny. Drawing on her experience working with aesthetic clinics across the UK, Emily explains why outsourcing doesn’t mean stepping back entirely and how the most successful marketing partnerships are built on collaboration, clarity, and content that reflects your brand from the inside out. Whether you’re a solo injector or a growing team, this episode will help you take ownership of your marketing in a way that feels sustainable and actually delivers results. Connect with Emily:
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| The Realities of Starting an Aesthetics Business as a Nurse with Lucy Foster | 10 Jul 2025 | 00:57:07 | |
In this episode, host Emily Ruse sits down with Lucy Foster, founder of Three Medical Aesthetics in Nottingham and London. With over a decade of NHS experience and a deep commitment to patient centered care, Lucy shares her unfiltered journey from paediatric nursing to running a successful aesthetics business and everything she’s learned along the way. From prescribing hurdles and industry stigma to clinic renovations and becoming a trainer, this episode dives into the realities of launching a values led aesthetics clinic in an unregulated, often overwhelming industry. Whether you’re a nurse thinking of making the leap or a practitioner feeling stuck, Lucy’s story offers candid insights and reassurance that there’s no one right way to grow in aesthetics, only your own. Connect with Lucy:
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| Common Mistakes That Are Sabotaging Your Aesthetic Clinic Growth | 29 May 2025 | 00:32:25 | |
In this season finale, Emily dives into the unspoken mindset blocks that hold so many aesthetic practitioners back from showing up confidently, taking action, and growing their business sustainably. If you've ever said “I don't have time,” avoided posting because you're afraid of being judged, or constantly compare your clinic to someone else’s, this episode is your sign to stop playing small and start shifting how you think about growth. Emily shares the most common patterns she sees with both new and experienced clinic owners: perfectionism, fear of visibility, lack of action, and fear of investing. More importantly, she breaks down how to recognise these blocks and move past them with clarity and confidence. Connect with Emily:
If you enjoyed this episode and this season, be sure to subscribe and leave a review! | |||
| How To Help Your Clinic Rank #1 On Google | 22 May 2025 | 00:39:12 | |
In this episode, Emily dives deep into the most underused but highly effective marketing strategy for aesthetic clinics: SEO (Search Engine Optimisation). While social media is often front and centre in aesthetics marketing, SEO is the powerhouse behind long-term visibility, local search dominance, and consistent client bookings. If you're tired of relying solely on Instagram and want your website to actually bring in leads, this is the episode you need to hear. Emily walks you through five key SEO strategies tailored specifically for aesthetic businesses. From how to improve your local visibility on Google, to creating high-performing treatment pages, writing blog posts that rank, and the often-overlooked power of video and backlinks. Connect with Emily:
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| Advertising Standards Authority (ASA) Guidelines for Aesthetic Practitioners: What You Can (and Can’t) Say Online | 15 May 2025 | 00:48:36 | |
In this episode, Emily is joined by Nicky Baker, Regulatory Project Manager at the Advertising Standards Authority (ASA), to demystify one of the most confusing areas for aesthetic practitioners—how to legally and safely market treatments like Botox, prescription weight-loss injections, and IV drips online. Whether you’re using Instagram, writing blog content, running a website, or reposting testimonials, the UK’s advertising guidelines can be a minefield. In this episode, Nicky breaks down what’s allowed, what’s not, and what language could land you in hot water even if your intentions are good. From hashtags and before-and-after photos to press features and influencer content, this episode offers clear, practical guidance to help you stay compliant and confident when promoting your services. Resources Mentioned:
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| Instagram to Enquiries: Converting Followers into Bookings for Your Clinic | 08 May 2025 | 01:03:35 | |
In this week's episode, Emily shares a value-packed guide to help aesthetic practitioners convert their Instagram followers into consistent, high-quality client bookings—without needing a massive following. If you’ve been creating content but not seeing real results, this episode will show you the exact steps to take to turn warm leads into paying patients. Emily breaks down the six strategies she’s seen work time and time again with her own clients—from selling through stories in a natural way, to writing stronger captions with calls to action, and building email lists that nurture inquiries beyond Instagram’s algorithm. Whether you’re just starting your aesthetics clinic or looking to make Instagram your top lead generator, this episode is filled with practical steps to help you attract, engage, and convert more followers. Connect with Emily:
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| Lessons from a Dentist Turned Aesthetic Practitioner with Dr. Amy Law | 01 May 2025 | 00:56:03 | |
In this episode, host Emily Ruse chats with Dr. Amy Law, a dentist-turned-aesthetic practitioner who has built a trusted, patient-first clinic grounded in ethics, education, and results. Dr. Amy shares her real-life business journey—from transitioning out of the NHS and launching her own clinic, to learning the hard way through a website investment gone wrong. She reveals how she now drives consistent bookings through Google search and SEO, and why building trust through patient education has been a key part of her clinic’s long-term growth. You’ll also hear about her viral skincare transformation with Coleen Rooney, the success she’s had with Facebook ads, and her thoughts on why staying small and focused has made her clinic more sustainable. Connect with Dr.Amy:
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| Instagram Marketing for Aesthetic Practitioners: What Works in 2025 | 24 Apr 2025 | 00:52:28 | |
Is Instagram draining your energy instead of bringing in bookings? In this week's episode, Emily gives you the ultimate guide to making Instagram work for your aesthetics business in 2025. Whether you’re frustrated by the algorithm, stuck in a content rut, or just wondering why your reach has dropped—this is your playbook for getting back in control. Emily breaks down how Instagram really works, why your content may not be reaching the right people, and what you can do today to boost engagement and attract more of your ideal clients. Packed with practical advice, real examples, and no-fluff strategy, this episode is your go-to Instagram reset. Connect with Emily:
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| Filler Complications, Female Confidence & Ethical Aesthetic Practice with Dr. Olivia McCabe-Robinson | 17 Apr 2025 | 01:14:02 | |
In this episode, host Emily Ruse speaks with Dr. Olivia McCabe-Robinson, a former NHS surgeon turned aesthetics doctor and the founder of Dr Olivia Medispa. Known for her commitment to patient safety, evidence-based practice, and raising industry standards, Dr. Olivia shares her powerful journey from surgical training to creating a thriving, research-driven aesthetics clinic in Glossop. They explore what it really takes to grow a clinic from the ground up, the importance of supporting women in aesthetics, and how Olivia is helping to shift perceptions in an industry that’s often misunderstood. From building a magnetic local presence to launching the Northwest Aesthetics Research Group, this episode is filled with inspiration, practical insight, and a refreshing dose of honesty. Connect with Dr. Olivia
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| How to Build a Magnetic Personal Brand as an Aesthetic Practitioner | 10 Apr 2025 | 00:38:23 | |
In this week's episode, Emily dives deep into one of the most powerful tools for clinic growth , personal branding. If you’re an aesthetic practitioner trying to stand out in a saturated market, feel more confident on social media, and attract aligned, high-quality patients, this is the episode you need. Emily breaks down exactly what a personal brand is (and what it’s not), and shares actionable steps to help you connect with your audience, communicate your values, and become the go-to expert in your niche. She also opens up about her own experience building a personal brand, the mindset blocks that get in the way, and how shifting her content strategy has directly impacted her engagement, inquiries, and income. Clients aren’t just buying treatments, they’re buying into you! And in a competitive space where multiple practitioners may offer similar services at similar prices, your personal brand is what creates emotional connection, builds loyalty, and turns followers into booked patients. Whether you’re building from scratch or refining your online presence, this episode will help you establish a personal brand that’s aligned, authentic, and impactful. Connect with Emily:
If you found this episode helpful, please leave a review and be sure to subscribe so you never miss a new episode! | |||