In this season finale episode, Emily breaks down one of the biggest shifts happening in aesthetics right now. And that is more and more patients are searching for clinics with AI instead of Google or Instagram.

Platforms like ChatGPT, Perplexity, Gemini and Copilot are already influencing who gets recommended when people ask questions like “Who is the best aesthetic clinic near me?” or “Who can I trust for injectables?”. And unlike traditional search engines, AI doesn’t show long lists of options. It gives a small number of answers. 

Emily explains why this matters for aesthetic practitioners and clinic owners, and how AI tools are becoming a new “front door” to your business. 

This episode walks through how AI actually decides who to recommend. Rather than ranking clinics like Google, AI builds a picture of your credibility using what Emily calls trust signals. Which pull information from your website, reviews, social media content, testimonials, and wider online presence to determine whether you’re knowledgeable, consistent, and safe to suggest to patients. 

Connect with Emily:

• Instagram: @bloomandbeyondstudio
• Website: bloomandbeyondstudio.com

Listen on: Apple Podcasts   Spotify

In this episode, Emily breaks down one of the biggest frustrations aesthetic practitioners face when it comes to marketing: running out of content ideas.

If social media is something you’re constantly leaving until the end of a busy clinic day scrambling to post something, anything, this episode explains why that cycle happens and how to finally break it.

This episode walks you through how to build a repeatable content system based on the work you’re already doing in clinic. Emily explains how to create clear content pillars that reflect your patients’ real lives, concerns, and decision-making process so your content stops feeling random and starts feeling intentional.

Connect with Emily:

• Instagram- @bloomandbeyondstudio
• Website- bloomandbeyondstudio.com

Listen on: Apple Podcasts   Spotify

In this season finale, host Emily Ruse breaks down one of the most misunderstood but powerful tools for clinic marketing right now: Instagram Reels.

If you’ve been avoiding reels because they feel overwhelming or you think you need expensive equipment or influencer style transitions this episode will change your perspective. Reels don’t have to be complicated. In fact, the most effective ones are short, simple, and built on strategy.

Whether you’re a solo injector or running a team, this episode will give you a repeatable system for creating reels that don’t just look good on Instagram but are also able to bring in new patients and build long-term trust.

Connect with Emily:

• Instagram: @bloomandbeyondstudio
• Website: bloomandbeyondstudio.com
• Work with Emily: click here

If you enjoyed this episode, be sure to follow and subscribe.

Listen on: Apple Podcasts   Spotify

In this week's episode, host Emily Ruse reveals why most clinic events fall flat and how to transform them into powerful growth tools that actually fill your diary.

Too many aesthetics clinic host events that look good on Instagram but don’t lead to bookings. Patients sip bubbles, flick through a brochure, and leave without committing. But when you design events with intention, they become one of the most effective ways to attract new patients, nurture existing ones, and position your clinic as the go-to in your area.

If you’ve ever hosted an open evening and felt disappointed with the lack of bookings, or if you’ve avoided events altogether because they seemed like too much effort this episode will show you how to run clinic events that genuinely grow your business, not just your Instagram feed.

Connect with Emily:

• Website: bloomandbeyondstudio.com
• Instagram: @bloomandbeyondstudio
• Services: click here

If you enjoy the pod and want to learn more, be sure to subscribe to the podcast and give it a review!

Listen on: Apple Podcasts   Spotify

In this episode, Emily dives into one of Instagram’s most underused yet most powerful tools for clinics and practitioners which is Instagram Stories.

While many aesthetics businesses rely heavily on reels and feed posts, stories are often left as an afterthought or worse, used incorrectly. But stories are where your warmest audience lives the people who already follow you, know you, and are considering becoming your patients.

If you’ve ever felt like stories don’t “work” for your business, or you’re not sure what to post, this episode will show you how to turn stories into one of the most powerful parts of your aesthetics marketing strategy.

Because at the end of the day, stories aren’t about perfection they’re about presence. And when you show up consistently and intentionally, you transform casual followers into loyal patients.

Connect with Emily:

• Instagram: @bloomandbeyondstudio
• Website: bloomandbeyondstudio.com
• Emily's services: click here

Be sure to like and follow the podcast for more insightful information like this!

Listen on: Apple Podcasts   Spotify

In this episode, Emily Ruse sits down with Dr. Jessica Halliley, founder of Your Beauty Doctor, aesthetics trainer, GP, KOL, and mum of two.

Dr. Jess’s journey will resonate with so many practitioners- balancing long NHS shifts, late night home appointments, and motherhood, before scaling into a thriving clinic with a growing team and a respected brand built on integrity and natural results.

This episode is packed with real insights for aesthetic practitioners who are navigating growth, feeling stretched thin, or wondering how to scale without burning out.

If you’re an aesthetics practitioner balancing multiple roles or scared to take the leap into your first clinic, this episode will give you the encouragement and the strategy to keep moving forward.

Connect with Dr. Jessica Halliley:

• Instagram: @yourbeautydoctor_

Connect with Emily:

• Instagram: @bloomandbeyondstudio
• Website: bloomandbeyondstudio.com
• Services: click here

Be sure to follow, rate, and leave a review!

Listen on: Apple Podcasts   Spotify

Getting leads isn’t the problem for most aesthetics clinics converting them is. In this episode, Emily breaks down exactly how to transform more of your inquiries into booked consultations and paying patients, without feeling pushy or resorting to discounts.

If you’ve ever wondered why your diary still has gaps despite a healthy number of inquiries, this episode will help you fix the real issue- your conversion process. Emily shares a proven framework that covers mindset, speed of response, qualifying leads, handling objections, and closing the loop so you can consistently fill your calendar and increase revenue

Connect with Emily:

• Website: bloomandbeyondstudio.com
• Instagram: @bloomandbeyondstudio
• Services: click here

Listen on: Apple Podcasts   Spotify

In this week’s episode, Emily is joined by Corinne from Patient Perfect to talk all things memberships- why they matter, how to structure them and how to make them work for both your business and your patients.

If you’ve been thinking about launching a membership but feel unsure about pricing, value, or where to even start, this episode is packed with no fluff advice.

Emily and Corinne cover the most common mistakes aesthetic practitioners make when creating membership models, the key mindset shifts you need to make it profitable and sustainable, and how to avoid overcomplicating something that should actually simplify your business.

You’ll walk away with clarity on how to create a membership that builds patient loyalty and recurring revenue without undercharging or burning out.

Be sure to tune in to hear how you can get 25% off your subscription for the first year with Patient Perfect- a great way to start your membership journey!

Connect with Corinne & Patient Perfect:

• Website: patient-perfect.com
• Instagram: @_patientperfect_

Connect with Emily:

• Website: bloomandbeyondstudio.com
• Instagram: @bloomandbeyondstudio
• Emily's services: click here

Don’t forget to hit follow and leave a review. It helps more aesthetic practitioners find conversations that matter.

Listen on: Apple Podcasts   Spotify

In this weeks episode, Emily breaks down the TikTok hype and whether it’s a smart move for aesthetic business owners.

If you’ve ever felt pressure to jump on TikTok because “everyone’s doing it,” this episode will help you make a decision based on strategy not stress.

Emily shares why TikTok isn’t a magic wand for bookings, the key differences between TikTok and Instagram, the questions you should ask before adding another platform to your plate and how to avoid wasting time on content that doesn’t move the needle.

Connect with Emily & apply to work with her:

• Website: bloomandbeyondstudio.com
• Instagram: @bloomandbeyondstuido
• Services: click here

Don’t forget to hit follow and leave a review. It helps more aesthetic practitioners find conversations that matter.

Listen on: Apple Podcasts   Spotify

In this episode, Emily speaks with Emma Ross, founder of ERA Aesthetics & Wellness, Northern Ireland’s first sanctuary dedicated to combining advanced medical aesthetics with holistic wellness practices.

Emma, a former nurse and midwife, shares her journey from clinical healthcare into aesthetics, the decision to open her own intentional space, and how turning 40 became a catalyst for redefining both her business and personal purpose. Alongside her creative director Megan, Emma dives into how they built a brand rooted in self-worth, connection, and authenticity, far beyond the traditional “clinic” model.

Whether you’re an aesthetic practitioner looking to differentiate your brand, create stronger client relationships, or infuse purpose into your services, this episode is packed with valuable insights, honest reflections, and actionable inspiration.

Connect with Emma & ERA:

• Website: eraclinic.co.uk
• Instagram: @era.aesthetics.wellness

Connect with Emily & apply to work with her:

• Website: bloomandbeyondstudio.com
• Instagram: @bloomandbeyondstudio
• Services: click here

Don’t forget to hit follow and leave a review on Apple Podcasts or Spotify. It helps more aesthetic practitioners find conversations that matter.

Listen on: Apple Podcasts   Spotify

In this weeks episode, Emily shares an honest, behind-the-scenes look at what it really takes to successfully outsource your social media and digital marketing as an aesthetic practitioner.

If you’ve ever considered hiring a social media manager or already have one but aren’t seeing results, this is the episode you need to hear before spending another penny.

Drawing on her experience working with aesthetic clinics across the UK, Emily explains why outsourcing doesn’t mean stepping back entirely and how the most successful marketing partnerships are built on collaboration, clarity, and content that reflects your brand from the inside out.

Whether you’re a solo injector or a growing team, this episode will help you take ownership of your marketing in a way that feels sustainable and actually delivers results.

Connect with Emily:

• Instagram: @bloomandbeyondstudio
• Website: bloomandbeyondstudio.com

If you enjoyed this episode, please give Emily a follow and be sure to leave a review!

Listen on: Apple Podcasts   Spotify

In this episode, host Emily Ruse sits down with Lucy Foster, founder of Three Medical Aesthetics in Nottingham and London. With over a decade of NHS experience and a deep commitment to patient centered care, Lucy shares her unfiltered journey from paediatric nursing to running a successful aesthetics business and everything she’s learned along the way.

From prescribing hurdles and industry stigma to clinic renovations and becoming a trainer, this episode dives into the realities of launching a values led aesthetics clinic in an unregulated, often overwhelming industry.

Whether you’re a nurse thinking of making the leap or a practitioner feeling stuck, Lucy’s story offers candid insights and reassurance that there’s no one right way to grow in aesthetics, only your own.

Connect with Lucy:

• Instagram: @threemedicalaesthetics

Connect with Emily:

• Instagram: @bloomandbeyondstudio
• Website: bloomandbeyondstudio.com

Don't forget to like and leave a review to the podcast!

Listen on: Apple Podcasts   Spotify

In this episode, host Emily is joined by Natalie Fletcher, founder of Naturally Flawless Aesthetics, a midwife turned aesthetics practitioner and a standout example of building a values led aesthetics clinic from the ground up.

Natalie shares her full journey from nearly two decades in the NHS to running a thriving private aesthetics clinic built on natural results, patient trust, and ethical decision-making. What began as juggling NHS shifts, free consultations, and working across 11 different clinic locations has evolved into a fully established clinic with a growing team, advanced devices, and a strong brand reputation.

Natalie breaks down what it actually takes to grow sustainably in aesthetics  from using Instagram strategically before you have a website, to building a loyal patient base through education rather than trends, and knowing when to say no to treatments that don’t align with your ethos.

Natalie also shares the mindset shifts required to move from practitioner to business owner, how her background in clinical research influences her decision making, and why long term credibility in aesthetics always outperforms short term trends.

Connect with Natalie:

• Instagram- @natruallyflawlessaesthetics
• Website- natruallyflawlessaesthetics.co.uk

Connect with Emily:

• Instagram- @bloomandbeyondstudio
• Website- bloomandbeyondstudio.com

Listen on: Apple Podcasts   Spotify

In this season finale, Emily dives into the unspoken mindset blocks that hold so many aesthetic practitioners back from showing up confidently, taking action, and growing their business sustainably.

If you've ever said “I don't have time,” avoided posting because you're afraid of being judged, or constantly compare your clinic to someone else’s, this episode is your sign to stop playing small and start shifting how you think about growth.

Emily shares the most common patterns she sees with both new and experienced clinic owners: perfectionism, fear of visibility, lack of action, and fear of investing. More importantly, she breaks down how to recognise these blocks and move past them with clarity and confidence.

Connect with Emily:

• Website: bloomandbeyondstudio.com
• Instagram: @bloomandbeyondstudio

If you enjoyed this episode and this season, be sure to subscribe and leave a review!

Listen on: Apple Podcasts   Spotify

In this episode, Emily dives deep into the most underused but highly effective marketing strategy for aesthetic clinics: SEO (Search Engine Optimisation). While social media is often front and centre in aesthetics marketing, SEO is the powerhouse behind long-term visibility, local search dominance, and consistent client bookings.

If you're tired of relying solely on Instagram and want your website to actually bring in leads, this is the episode you need to hear.

Emily walks you through five key SEO strategies tailored specifically for aesthetic businesses. From how to improve your local visibility on Google, to creating high-performing treatment pages, writing blog posts that rank, and the often-overlooked power of video and backlinks.

Connect with Emily:

• Website: bloomandbeyondstudio.com
• Instagram: @bloomandbeyondstudio

Listen on: Apple Podcasts   Spotify

In this episode, Emily is joined by Nicky Baker, Regulatory Project Manager at the Advertising Standards Authority (ASA), to demystify one of the most confusing areas for aesthetic practitioners—how to legally and safely market treatments like Botox, prescription weight-loss injections, and IV drips online.

Whether you’re using Instagram, writing blog content, running a website, or reposting testimonials, the UK’s advertising guidelines can be a minefield. In this episode, Nicky breaks down what’s allowed, what’s not, and what language could land you in hot water even if your intentions are good.

From hashtags and before-and-after photos to press features and influencer content, this episode offers clear, practical guidance to help you stay compliant and confident when promoting your services.

Resources Mentioned:

• ASA Website: asa.org.uk
• ASA Resources: click here

Connect with Emily:

• Website: bloomandbeyondstudio.com
• Instagram: @bloomandbeyondstudio

Enjoyed this episode? Make sure to subscribe and leave a review.

Listen on: Apple Podcasts   Spotify

In this week's episode, Emily shares a value-packed guide to help aesthetic practitioners convert their Instagram followers into consistent, high-quality client bookings—without needing a massive following. If you’ve been creating content but not seeing real results, this episode will show you the exact steps to take to turn warm leads into paying patients.

Emily breaks down the six strategies she’s seen work time and time again with her own clients—from selling through stories in a natural way, to writing stronger captions with calls to action, and building email lists that nurture inquiries beyond Instagram’s algorithm.

Whether you’re just starting your aesthetics clinic or looking to make Instagram your top lead generator, this episode is filled with practical steps to help you attract, engage, and convert more followers.

Connect with Emily:

• Instagram: @bloomandbeyondstudio
• Website: bloomandbeyondstudio.com

Enjoyed this episode? Be sure to subscribe to the podcast and leave a review!

Listen on: Apple Podcasts   Spotify

In this episode, host Emily Ruse chats with Dr. Amy Law, a dentist-turned-aesthetic practitioner who has built a trusted, patient-first clinic grounded in ethics, education, and results.

Dr. Amy shares her real-life business journey—from transitioning out of the NHS and launching her own clinic, to learning the hard way through a website investment gone wrong. She reveals how she now drives consistent bookings through Google search and SEO, and why building trust through patient education has been a key part of her clinic’s long-term growth.

You’ll also hear about her viral skincare transformation with Coleen Rooney, the success she’s had with Facebook ads, and her thoughts on why staying small and focused has made her clinic more sustainable.

Connect with Dr.Amy:

• Website: dramylaw.co.uk
• Instagram: @dramylaw

Connect with Emily:

• Instagram: @bloomandybeyondstudio
• Website: bloomandbeyondstudio.com

If you liked this episode, please be sure to subscribe to the podcast and leave a review!

Listen on: Apple Podcasts   Spotify

Is Instagram draining your energy instead of bringing in bookings? In this week's episode, Emily gives you the ultimate guide to making Instagram work for your aesthetics business in 2025. Whether you’re frustrated by the algorithm, stuck in a content rut, or just wondering why your reach has dropped—this is your playbook for getting back in control.

Emily breaks down how Instagram really works, why your content may not be reaching the right people, and what you can do today to boost engagement and attract more of your ideal clients. Packed with practical advice, real examples, and no-fluff strategy, this episode is your go-to Instagram reset.

Connect with Emily:

• Instagram: @bloomandbeyondsudio
• Website: bloomandbeyondstudio.com

Enjoyed this episode? Be sure to like and subscribe.

Listen on: Apple Podcasts   Spotify

In this episode, host Emily Ruse speaks with Dr. Olivia McCabe-Robinson, a former NHS surgeon turned aesthetics doctor and the founder of Dr Olivia Medispa. Known for her commitment to patient safety, evidence-based practice, and raising industry standards, Dr. Olivia shares her powerful journey from surgical training to creating a thriving, research-driven aesthetics clinic in Glossop.

They explore what it really takes to grow a clinic from the ground up, the importance of supporting women in aesthetics, and how Olivia is helping to shift perceptions in an industry that’s often misunderstood. From building a magnetic local presence to launching the Northwest Aesthetics Research Group, this episode is filled with inspiration, practical insight, and a refreshing dose of honesty.

Connect with Dr. Olivia

• Instagram: @droliviamccaberobinson
• Website: droliviamedispa.com

Connect with Emily:

• Instagram: @bloomandbeyondstudio
• Website: bloomandbeyondstudio.com

If you found this episode helpful, please leave a review and be sure to subscribe so you never miss a new episode!

Listen on: Apple Podcasts   Spotify

In this week's episode, Emily dives deep into one of the most powerful tools for clinic growth , personal branding. If you’re an aesthetic practitioner trying to stand out in a saturated market, feel more confident on social media, and attract aligned, high-quality patients, this is the episode you need.

Emily breaks down exactly what a personal brand is (and what it’s not), and shares actionable steps to help you connect with your audience, communicate your values, and become the go-to expert in your niche. She also opens up about her own experience building a personal brand, the mindset blocks that get in the way, and how shifting her content strategy has directly impacted her engagement, inquiries, and income.

Clients aren’t just buying treatments, they’re buying into you! And in a competitive space where multiple practitioners may offer similar services at similar prices, your personal brand is what creates emotional connection, builds loyalty, and turns followers into booked patients.

Whether you’re building from scratch or refining your online presence, this episode will help you establish a personal brand that’s aligned, authentic, and impactful.

Connect with Emily:

• Instagram: @bloomandbeyondstudio
• Website: bloomandbeyondstudio.com

If you found this episode helpful, please leave a review and be sure to subscribe so you never miss a new episode!

Listen on: Apple Podcasts   Spotify

In this weeks episode, host Emily Ruse is joined by industry icon Lorna Bowes, founder of AestheticSource, to discuss why skincare is the most underused—but most powerful—tool for growing an aesthetic clinic.

With decades of experience in dermatology, injectables, and clinic ownership, Lorna shares how skincare can drive revenue, improve patient outcomes, and build long-term loyalty when it’s done right.

Together, Emily and Lorna explore how to integrate skincare into your consultations and treatment plans naturally, how to boost patient retention, and how to create a passive income stream through online skincare sales and subscriptions.

Whether you're new to retailing skincare or want to elevate your current offering, this episode is packed with actionable advice and industry insight.

Connect with Lorna & AestheticSource:

• Website: aestheticsource.com
• Instagram: @aestheticsourceofficial

Connect with Emily:

• Website: bloomandbeyondstudio.com
• Instagram: @bloomandbeyondstudio

Don’t forget to subscribe to the podcast and leave a review.

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In this weeks powerful and deeply personal episode, Emily is joined by Dr. Alison Colville, founder of The Avery Clinic, to discuss her unique journey through medicine, IVF, and rediscovering the true meaning of aesthetics. Dr. Alison shares how her background in general practice, combined with her training in functional medicine and her own fertility struggles, which shaped her approach to aesthetics and led her to build a clinic that empowers women from the inside out.

Dr. Alison opens up about the emotional toll of IVF, stepping away from aesthetic treatments, and the pivotal moment that helped her reconnect with herself—and aesthetics. She now brings a holistic, hormone-aware approach to her clinic, combining regenerative treatments with long consultations, patient education, and a focus on confidence over perfection.

Dr. Alison also shares her tips for building camera confidence on social media, connecting authentically with patients, and creating a strong brand voice. If you’ve ever struggled with how to “show up” as a practitioner or questioned the emotional side of aesthetics, this episode will resonate deeply.

Connect with Dr. Alison:

• Instagram: @dralisoncolville
• Visit her Clinic's Instagram: @theaveryclinic
• Visit the Website: theaveryclinic.co.uk

Connect with Emily:

• Instagram: @bloomandbeyondstudio
• Website- bloomandbeyondstudio.com

If you loved this episode, be sure to subscribe to the podcast and leave a review!

Listen on: Apple Podcasts   Spotify

In this episode of, Emily  breaks down exactly how social media marketing for aesthetic clinics is changing in 2026 and what practitioners need to do differently if they want to keep growing without burning out or chasing every new trend.

After a year of noticeable shifts in engagement, reach and conversion, this episode explores why the old strategies many clinics relied on such as perfect feeds, before and afters only, generic educational posts and polished branding, these are no longer enough. Instead, Emily explains how platforms like Instagram and TikTok are now built around discovery, trust and human connection, not just followers.

Emily shares what’s actually driving bookings in 2026: showing the people behind the brand, building recognisable content series, and creating a consistent presence that feels familiar wherever potential patients land.

If you want your aesthetics clinic marketing to feel easier, more human and more effective in 2026, without relying on algorithms or trends, this episode will help you rethink your strategy and build something that actually converts.

Connect with Emily:

• Instagram: @bloomandbeyondstudio
• Website: bloomandbeyondstudio.com

Listen on: Apple Podcasts   Spotify

In this episode, Emily breaks down exactly what today’s aesthetic patients are looking for and why understanding these evolving expectations is crucial for clinics that want to thrive in 2025 and beyond.

The aesthetics industry is changing fast, and patients are more informed and discerning than ever before. It’s no longer about who’s closest or cheapest, it’s about trust, education, transparency, and a tailored experience. Emily dives deep into six key mindset shifts and trends shaping patient decisions and shares actionable strategies to help you align your clinic’s marketing, messaging, and services with these changes.

Emily also shares practical tips on adjusting your marketing language, using storytelling in your content, and making your website, social media, and booking systems patient-friendly and conversion-focused.

Whether you’re just starting out or have an established clinic, this episode will help you future-proof your business and stand out in a crowded market.

Connect with Emily:

• Instagram- @bloomandbeyondstudio
• Website- bloomandbeyondstudio.com

If you found this helpful, please take a moment to leave a review!

Listen on: Apple Podcasts   Spotify

In this episode, Emily sits down with Kate Ross, a highly respected aesthetic practitioner, mentor, and patient safety advocate. Kate is the founder and clinical director of The Clinic by La Ross, where she champions a patient-first approach to aesthetics. She is also the director of Urban Aesthetics Academy UK, where she mentors and trains medical professionals entering the industry. Through The Nurses Network, Kate is leading the way in creating a supportive and connected community for practitioners across the UK.

During this conversation, Kate shares her incredible journey, from business and education to becoming a leader in aesthetics and patient safety. She discusses her unique approach to training and mentorship, the importance of regulation, and how practitioners can build a more ethical and patient-centred aesthetics business.

Kate also shares powerful insights on complication management, combination treatments, and the importance of regulating your practice to ensure long-term success. Whether you’re a new practitioner entering aesthetics or an experienced professional looking to improve patient safety, this episode is packed with invaluable advice and real lifestories.

Connect with Kate Ross & The Nurses Network:

• The Clinic by La Ross: @theclinicbylaross
• The Nurses Network: @thenursesnetwork

Connect with Emily:

• Follow Emily on Instagram: @bloomandbeyondstudio
• Visit the website: bloomandbeyondstudio.com

Make sure to subscribe so you never miss an update! If you found this conversation valuable, please take a moment to leave a review

Listen on: Apple Podcasts   Spotify

In this week's episode, host Emily Ruse is joined by industry expert Matt Hubball, former UK and Ireland Country Director for Sofwave and now an aesthetics distributor based in Dubai.

Together, they break down everything aesthetic practitioners need to know about investing in a new device, separating marketing hype from real results, and choosing technology that will deliver a strong return on investment.

As the aesthetics industry continues to evolve, regenerative medicine is becoming a major focus. More practitioners and patients are shifting away from temporary fixes and toward treatments that repair, restore, and rejuvenate the skin from within. But with so many devices on the market, how do you know which one is worth the investment?

If you’re considering adding a new treatment to your clinic or want to future-proof your business with proven technology, this episode is packed with expert insights to help you make the right decision.

More information on Sofwave:

• Website: Sofwave.com
• Contact Sofwave Sales Manager Louise Johnson or Charlotte Thomas based in the UK for more info

Connect with Emily:

• Instagram: @bloomandbeyondstudio
• Website: bloomandbeyondstudio.com

Enjoyed this episode? Be sure to subscribe so you never miss an update. And if you found this conversation helpful, please take a moment to leave a review.

Listen on: Apple Podcasts   Spotify

In this season finale, host Emily Ruse dives into one of the most underutilised yet highly effective marketing strategies for aesthetic practitioners—email marketing. While social media gets most of the attention, email marketing remains one of the most powerful tools for building a loyal patient base, nurturing leads, and increasing bookings.

Emily shares why email marketing is a game changer for aesthetic clinics, breaking down the key benefits. Unlike social media, where algorithms dictate reach, email allows you to connect directly with your audience, delivering personalised content straight to their inbox.

Emily also debunks common email marketing myths, explains why sending just an occasional newsletter isn’t enough, and provides actionable strategies to engage your audience consistently. Whether you’re just starting with email marketing or looking to optimise your current strategy, this episode is packed with valuable insights.

Connect with Emily:

• Instagram:@bloomandbeyondstudio
• Website:bloomandbeyondstudio.com

Make sure to subscribe so you don’t miss the launch of Season 2! And if you found value in today’s discussion, please take a moment to leave a review.

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In this episode, host Emily Ruse explores the fascinating world of regenerative medicine and NAD+ with Dr. Nichola Conlon, biochemist and founder of Nuchido. They dive deep into how ageing happens at a cellular level, why evolution might actually be working against us, and how aesthetic practitioners can incorporate regenerative medicine to enhance patient outcomes and clinic success.

Dr. Nichola shares her expertise on how ageing isn’t just about what we see on the surface but is driven by cellular processes that can now be measured, influenced, and even reversed. She explains the critical role of NAD+, a molecule essential for cellular repair and energy production, and why its decline is a major driver of ageing. Emily and Dr. Nichola also discuss the science behind biological age testing, inflammation’s impact on ageing, and how boosting NAD+ levels can lead to improved energy, cognitive function, and better skin health.
Dr. Nichola breaks down complex scientific concepts in a way that’s easy to understand, making this episode a must-listen for any aesthetic practitioner looking to stay ahead of industry trends and offer cutting-edge anti-ageing solutions.

Connect with Dr. Nicola Conlon & Nuchido:

• Instagram- @drnicholaconlon
• Nuchido Website- nuchido.com
• Nuchido Instagram- @nuchido
• 20% off Nuchido products use code BEYONDTHENEEDLE at the checkout

Connect with Emily:

• Instagram- @bloomandbeyondstudio
• Website- bloomandbeyondstudio.com

If you enjoyed this episode, be sure to subscribe to the podcast and leave a review-your support means a lot!

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If the idea of CQC registration leaves you feeling overwhelmed, confused, or just unsure of where to start, this episode of is for you. Host Emily Ruse is joined by CQC expert Tracey Jones from Inspire to Outstand, who shares her insider knowledge to help aesthetic practitioners navigate the process with confidence.

Emily and Tracey dive into why CQC registration is essential for aesthetic practitioners, not only for legal compliance but also for building trust, credibility, and long-term success. They discuss the common fears practitioners have about the process, from costs and time commitment to the fear of scrutiny, and break down why CQC compliance should be a priority from day one.

Ready to make your aesthetics business CQC compliant? Tune in now to learn everything you need to know!

Connect with Tracey Jones & Inspire to Outstand:

• Website: inspiretooutstand.co.uk
• Instagram: @inspiretooutstand

Inspire to Outstand have also been shortlisted as a finalist for Best Service and Solution Provider at the Aesthetic Awards 2025- be sure to vote for them by clicking here

Connect with Emily:

• Instagram: @bloomandbeyondstudio
• Website: bloomandbeyondstudio.com

Don't forget to like and subscribe!

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In this episode, Emily tackles a topic that many aesthetic practitioners struggle with: building camera confidence. If you’ve ever felt awkward or unsure about recording video content, this episode is packed with practical advice to help you show up confidently, connect authentically, and create Instagram Reels that resonate with your target audience.

Emily begins by exploring why visual, human-centric content is crucial in the aesthetics industry. Patients want to see the person behind the brand, hear your expertise, and feel connected to your personality before trusting you with their appearance.

To help overcome common challenges like camera shyness, self-criticism, or forgetting what to say, Emily outlines actionable strategies to build confidence, such as starting small with simple videos, focusing on patient questions, and reframing your mindset to prioritise progress over perfection. She also highlights how to use tools like teleprompter apps and batch filming to streamline the content creation process. Additionally, Emily also discusses the importance of letting your personality shine, sharing personal stories, and using relatable patient transformations to connect emotionally with your audience.

Connect with Emily:

• Website:⁠⁠ bloomandbeyonestudio.com⁠⁠
• Instagram: @bloomandbeyondstudio

Don't forget to like and subscribe!

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In this episode, host Emily Ruse is joined by Hannah McClune from Visible by Hannah, one of the UK’s leading brand photographers and videographers. Together, they explore how to create a strong visual identity that helps you attract the right clients, build trust, and elevate your clinic’s presence in the crowded aesthetics market.

Emily and Hannah dive deep into the importance of visual branding and why it’s critical for clinics to invest in authentic, high-quality photos and videos. They discuss how visuals aren’t just about aesthetics but about making an emotional connection with your audience and positioning yourself as a trusted expert.

Whether you’re just starting out or ready to revamp your brand, this episode is packed with actionable tips.

Connect with Hannah:

• Website: visiblebyhannah.com
• Instagram: @visiblebyhannah

Connect with Emily:

• Website:⁠ bloomandbeyonestudio.com⁠
• Instagram: @bloomandbeyondstudio

Don't forget to link and subscribe!

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Thinking about adding a new treatment to your clinic in 2025? In this week's episode host Emily Ruse shares the essential steps to ensure your new treatment launch is a success. Whether it’s your first big investment or a new addition to your offerings, this episode walks you through how to strategically position your new treatment to drive bookings, excite your patients, and ensure a solid return on investment.

Emily tackles the common mistakes practitioners make when introducing new treatments, such as rushing into purchases without planning or relying on a single Instagram post to generate bookings. She emphasises the importance of building anticipation, understanding patient needs, and creating a thorough go-to-market strategy to set yourself up for long-term success.

Ready to level up your clinic and make your new treatment a success? Tune in for expert advice, practical strategies, and plenty of inspiration!

Connect with Emily:

• Instagram: @bloomandbeyondstudio
• Website:⁠ bloomandbeyondstudio.com⁠

Don't forget to like and subscribe!

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This week, host Emily Ruse dives deep into one of the most crucial topics for aesthetic clinic owners: patient retention. Joined by Corinne Sawers, founder of Patient Perfect, Emily and Corinne unpack strategies to transform first-time patients into loyal clients and elevate your clinic’s success.

Patient retention is often overlooked in favour of attracting new clients, but retaining your current patients is one of the most cost-effective ways to grow your business. Corinne shares her expertise on optimising the entire patient journey—from the initial inquiry to building long-term loyalty through personalised communication, rewards programs, and memberships.

Corinne also introduces Patient Perfect, an innovative app designed to support clinics with patient engagement. She explains how features like reward programs, memberships, and personalised communication can help clinics foster deeper connections with clients while increasing revenue.

Ready to take your clinic to the next level? Tune in to discover the tools and strategies you need to build a loyal patient base and boost your business!

Connect with Corinne Sawers:

• Website: Patient-Perfect.com
• Instagram: @_patientperfect_
• Email: hello@patientperfect.com

Connect with Emily:

• Instagram: @bloomandbeyondstudio
• Website: bloomandbeyonestudio.com

Don't forget to link and subscribe!

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In this episode, Emily is joined by Sara Cheeney, founder of Pure Perfection Clinic and one of the UK’s most in-demand business coaches for aesthetic practitioners.

With over 15 years in aesthetics and a clinic that has stood the test of time since 2008, Sarah brings a rare combination of clinical credibility, commercial strategy and unapologetically honest insight. Since 2019, she has coached hundreds of clinic owners through pricing decisions, hiring, systems, marketing mistakes, device investments and the often misunderstood reality of becoming a KOL.

This conversation cuts through industry noise and “shiny object syndrome” to focus on what actually makes a clinic sustainable and profitable. Sara shares the operational red flags she sees repeatedly in struggling clinics, why so many practitioners feel uncomfortable with selling, and how to build sales confidence without compromising integrity or values.

The episode also explores what clinic owners need to think about before hiring team members, the boundaries many practitioners fail to set, and how rushed decisions, trainings or device launches, can quietly derail progress. 

If you’ve ever felt unsure where your time, money or energy is really going or felt overwhelmed by constant offers, launches and “next best things” this episode offers grounded, proven strategy from someone who understands the realities of running an aesthetics business from the inside out.

Connect with Sara:

• Instagram- @saracheeney
• Website- pureperfectionclinic.com

Connect with Emily:

• Instagram- @bloomandbeyondstudio
• Website- bloomandbeyonestudio.com

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In this weeks episode, host Emily Ruse dives into the most common social media pitfalls that aesthetic practitioners face and offers actionable strategies to overcome them. Whether you’re running a busy aesthetics clinic or just starting out, this episode will help you navigate social media with clarity and purpose, so you can build a strategy that attracts and converts your ideal clients.

By focusing on connection, consistency, and clarity, Emily provides a roadmap for aesthetic practitioners to use social media more strategically and effectively.

Connect with Emily:

• Instagram: @bloomandbeyondstudio
• Website: ⁠⁠⁠bloomandbeyondstudio.com⁠⁠⁠

Don’t forget to subscribe to the podcast for more expert insights and practical tips to elevate your aesthetics business!

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In this episode , Emily is joined by the award-winning Dr. Sophie Shotter, founder of Illuminate Skin Clinic and vice president of the British College of Aesthetic Medicine. With over a decade of experience, Dr. Sophie has built a standout brand blending aesthetics and wellness, and in this episode, she shares the secrets behind her success.

Together, they explore Dr. Sophie’s journey from the NHS to launching her own premium clinic, including how she grew her patient base from scratch and the importance of finding the right training providers. She emphasizes the power of building a strong personal brand, the significance of authenticity in social media marketing, and how to create content that resonates with your ideal audience.

Dr. Sophie also dives into the challenges of running a business, from investing in the right equipment and strategies to recruiting a values-driven team that aligns with your vision. She offers invaluable advice for practitioners navigating today’s oversaturated market, highlighting the importance of education, mentorship, and patient trust.

Dr. Sophie’s passion for delivering value and educating patients is inspiring and packed with actionable insights for aesthetic practitioners at any stage of their careers.

If you’re ready to elevate your aesthetics practice and attract your dream patients, don’t miss this episode!

Links & Resources Mentioned in the Episode:

Connect with Dr. Sophie Shotter:

• Website: drsophieshotter.com
• Instagram: @drsophieshotter

Connect with Emily:

• Instagram: @bloomandbeyondstudio
• Website: ⁠bloomandbeyondstudio.com⁠

Don't forget to link and subscribe!

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Are you an aesthetic practitioner navigating the complex world of business growth, social media, and digital marketing? Whether you’re new to the field or looking to level up, this podcast is your ultimate resource.

In this trailer episode, host Emily Ruse introduces you to the show’s mission: helping aesthetic professionals like you build a thriving business and stand out in a competitive industry.

Each episode is packed with practical tips and expert insights on:

•Growing your aesthetics business with confidence.

•Leveraging social media to attract the right clients.

•Mastering website optimization, SEO, and email marketing.

Whether you’re here for actionable advice or inspiration to fuel your journey, this podcast is here to help you succeed.

Tune in every Thursday to start transforming your passion into a profitable business!

Links & Resources:

• Connect with Emily on Instagram: @bloomandbeyondstudio
• Website: bloomandbeyondstudio.com

In this episode I share my proven strategies to help you attract steady streams of inquiries and build a fully booked business. Whether you’re just starting out, trying to reach your dream patients, or looking to promote a new treatment or device, this episode offers a clear, actionable roadmap tailored to your strengths.

I dive into six key strategies to take your practice from zero to fully booked, starting with the power of niching down on social media to connect with the right audience. I explain how optimising your Google Business Profile can make your services more visible to potential clients and how to create content that truly resonates with your ideal patients. These strategies are designed to help you stand out from competitors, communicate your unique value effectively, and ensure your marketing efforts are both impactful and authentic.

If you’re ready to take your aesthetics business to the next level, this episode is packed with tools and insights to help you succeed. Tune in and learn how to leverage your strengths, create a compelling brand presence, and attract your dream clients with ease. 

Connect with Emily:

• Instagram: @bloomandbeyondstudio
• Website: bloomandbeyondstudio.com

Don't forget to like and subscribe!

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In this episode, Emily breaks down one of the most common fears aesthetic practitioners face and that is the January scaries. After the chaos of December, when clinics are fully booked and running at full speed, the sudden quiet of early January can feel unnerving. But Emily reframes the entire conversation by explaining that January is only quiet when it hasn’t been designed to be anything else.

This episode explores why seasonality hits some clinics harder than others and how to engineer a busy, profitable start to the year instead of falling into panic mode. Emily talks through the mindset gaps that make practitioners reactive rather than strategic, and she dives into how quieter months can become the most powerful period for growth. She explains how to use that extra space to strengthen your patient journey, refine your marketing foundations, build the systems you never have time for during peak seasons, and set yourself up for a smooth, successful year ahead. Rather than seeing January as a threat, Emily positions it as an opportunity. 

If you want to approach 2026 with intention and stop letting seasonal dips dictate the stability of your business, this episode reframes exactly how to use the quieter months to your advantage.

Connect with Emily:

• Instagram: @bloomandbeyondstudio
• Website: bloomandbeyondstudio.com

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In this weeks episode Emily Ruse is joined by Dr. Hazel Parkinson a GP, aesthetic practitioner, dermatology expert and women’s health advocate. With over 20 years of NHS experience, postgraduate dermatology training and a thriving private clinic in Warwickshire, Dr. Hazel brings an exceptional depth of insight into the intersection of skin, hormones, menopause and whole-person care.

This conversation goes far beyond injectables. Dr. Hazel breaks down what truly impacts midlife skin, why stress and sleep matter just as much as skincare, and how hormone changes show up on the face long before patients recognise the symptoms. Her approach is refreshingly realistic and rooted in long-term, evidence-based care.

If you’re an aesthetic practitioner supporting women in their 30s, 40s, 50s and beyond, this episode will challenge how you think about treatment planning, consultation style and long-term results. It’s a grounded, insightful conversation that brings together dermatology, hormones and aesthetics in a way every practitioner needs to hear.

Connect with Dr. Hazel:

• Instagram: @drhazelskinsolutions
• Website: drhazel.co.uk

Connect with Emily:

• Instagram: @bloomandbeyondstudio
• Website: bloomandbeyondstudio.com
• Work with Emily: click here

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In this weeks episode Emily tackles one of the biggest challenges aesthetic practitioners face and that is getting high-quality patient testimonials and on camera content without making patients feel exposed, judged, or uncomfortable.

Unlike other industries, testimonials in aesthetics come with layers of privacy, vulnerability, identity, and stigma. Many patients love their results and will happily tell you privately but don’t want their face on Instagram or their treatments discussed publicly. This leaves clinics stuck, even though social proof is one of the most powerful tools for building trust and driving new enquiries.

If you’ve ever felt awkward asking for testimonials or frustrated by the lack of on camera patient content, this episode will show you how to create meaningful, strategic social proof without pushing boundaries or compromising patient comfort.

Connect with Emily:

• Instagram: @bloomandbeyondstudio
• Website: bloomandbeyondstudio.com
• Work with Emily: click here

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In this episode,  Emily sits down with Dr. Bethany Rossington, award-winning aesthetics practitioner, speaker, mentor, and founder of Renavé Clinic. Beth’s story is anything but straightforward- from wanting to be an orthodontist at 13, to working in oral and maxillofacial surgery, to launching her first aesthetic treatments from her spare bedroom while on maternity leave.

Shaped by science, empathy, and first-hand experience with facial trauma, Beth has built a clinic with intention, strategy, and a strong sense of purpose. In this conversation, she shares the real journey behind that growth, the challenges, the pivots, the renovation nightmares, the mindset shifts, and the decisions that defined her path.

Whether you're an aesthetics practitioner at the start of your journey or a clinic owner navigating your next stage of growth, this episode offers grounded, honest insight from someone who has built her business with clarity, courage and a strong sense of purpose.

Connect with Dr. Rossington:

• Instagram- @dr.bethany.rossington
• Website- renave.co.uk

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In this episode,  Emily sits down with Dr. Magdalena Bejma, founder of Dr. Bejma Bespoke Medical Clinic one of Yorkshire’s most trusted aesthetic practices known for its natural, regenerative results and patient first approach.

Dr. Bejma shares her inspiring journey from GP to clinic owner, revealing how curiosity led her to discover a new passion that combines artistry, anatomy, and medicine. In this candid conversation, she opens up about the realities of leaving the NHS, overcoming fear, and building a brand rooted in integrity, education, and long-term patient relationships.

Whether you’re an aesthetics practitioner just starting out or a clinic owner scaling your business, this episode offers grounded, actionable insights from someone who’s built success with heart, honesty, and purpose.

Connect with Dr. Bejma:

• Instagram: @dr_bejma
• Website: click here

Connect with Emily:

• Instagram: @bloomandbeyondstudio
• Website: bloomandbeyondstudio.com
• Work with Emily: click here

If you liked this episode, be sure to subscribe to the pod and leave a comment.

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In this episode, Emily explores one of the most common challenges facing aesthetic practitioners and clinic owners- procrastination.

Emily breaks down why procrastination happens so often in business and how it can quietly stall progress for even the most talented practitioners. From delaying marketing tasks to putting off big decisions about growth, pricing, content, or visibility, procrastination can keep clinics stuck in the same cycle year after year.

The conversation also focuses on the importance of mindset when building an aesthetics business. Whether you're launching a clinic, growing your patient base, or trying to establish yourself as an authority in the industry, taking consistent action is what ultimately drives results.

If you’ve ever felt stuck, overwhelmed, or unsure where to start when it comes to growing your aesthetics business, this episode offers the mindset shifts and practical steps needed to start moving forward with confidence.

Connect with Emily:

• Website- bloomandbeyondstudio.com
• Instagram- @bloomandbeyondstudio

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In this episode, Emily is joined by Courtney Le Borgne, founder of Hosted Aesthetics and the Hosted Leadership Summit, to explore what it really takes to grow a successful and profitable aesthetics business.

Emily and Courtney break down why so many practitioners struggle to scale their clinics, despite having strong clinical skills and a loyal client base. From overcomplicating strategy to focusing on the wrong areas of the business, they explain how easily growth can stall when decisions aren’t grounded in data, customer understanding, and clear commercial thinking.

If you’re an aesthetic practitioner or clinic owner who feels busy but not seeing the results you want, this episode will help you step back, reassess your strategy, and start making more intentional decisions that support real business growth.

Connect with Courtney:

• Instagram- @hostedaesthetics
• Website- click here

Connect with Emily:

• Instagram- @bloomandbeyondstudio
• Website- bloomandbeyondstudio.com

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In this episode, Emily explores one of the most common challenges facing aesthetic practitioners and clinic owners: creating consistent, high-quality content without it taking over your time.

This episode explores a more structured and realistic approach to content creation, showing how you can plan and create a full month of content in under five hours without sacrificing quality, clarity, or connection with your audience. Rather than focusing on doing more, Emily explains how building a simple content system can reduce the mental load and make the process far more manageable.

If you’re an aesthetic practitioner or clinic owner who feels overwhelmed by content, struggles to stay consistent, or finds yourself constantly starting from scratch, this episode will give you a clear, practical framework to simplify your strategy and create content that actually supports your business growth.

Connect with Emily:

• Instagram- @bloomandbeyondstudio
• Website- bloomandbeyondstudio.com

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In this episode, Emily is joined by Fiona Macaskill, founder of YDY Aesthetics Business Coaching, to explore a topic that affects far more aesthetic practitioners than they realise: confidence. While many clinic owners believe they need better marketing, clearer strategy, or more qualifications to grow, Fiona explains how the real barrier often sits much deeper in how practitioners see themselves and their role as business owners.

Fiona shares how self-doubt, imposter syndrome, and a reluctance to fully step into the identity of a clinic owner can quietly limit growth. From underpricing treatments and avoiding visibility to hesitating around sales and decision-making, these patterns are rarely about a lack of ability and more about a lack of self-belief. The conversation highlights how practitioners often stay in the comfort zone of being a “safe practitioner” rather than embracing the confidence required to lead and grow a business.

Connect with Fiona:

• Instagram- @ydyaestheticsbusinesscoaching

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In this episode celebrates five years in business and takes you behind the scenes of what it really looks like to build and grow a successful aesthetics business. 

Whether you're an aesthetics practitioner just starting out or a clinic owner stuck in the messy middle, this episode will help you understand why things feel hard, what to do about it, and how to build a business that feels aligned, intentional, and sustainable.

Connect with Emily:

• Instagram- @bloomandbeyondstudio
• Website- bloomandbeyondstudio.com

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In this episode, Emily sits down with voice and public speaking coach Emma Gaskin, a former NHS speech therapist who now helps women in business, TEDx speakers and leaders communicate with clarity, confidence, and authority.

If you’ve ever felt confident speaking to patients in clinic but freeze the moment a camera turns on this episode will change the way you think about your voice forever.

Emma breaks down the psychology behind why so many aesthetic practitioners struggle to show up online, why your voice gets smaller when you’re being watched and how conditioning, overthinking, and perfectionism silently shape the way women communicate.

You’ll learn practical, actionable strategies to improve your speaking skills whether you’re recording Instagram videos, presenting at conferences or building your personal brand.

Connect with Emma:

• Instagram- @emmajgaskin
• Website- thespeakinghub.co.uk

Connect with Emily:

• Instagram- @bloomandbeyondstudio
• Website- bloomandbeyondstudio.com

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